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Top Quality Longines Stainless steel Watches (1486) Items
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  • Longines - CSIO Barcelona

    During 4 days, the spectators attended performances of the world's best riders and horses topped by a first highlight: The Longines Cup of the City of Barcelona, which was won by Patrice Delaveau (FRA) on Carinjo HDC. 
    The event also included the final stage of the Furusiyya FEI Nations Cup™ during which the French team defeated the teams from Brazil and Ireland, and won the inaugural Furusiyya FEI Nations Cup™ Jumping Final. Longines was the Official Timekeeper of this competition. 18 nations were represented at the final leg of the series in Barcelona: Australia, Austria, Belgium, Brazil, Canada, Colombia, France, Great Britain, Ireland, Japan, Netherlands, Qatar, Saudi Arabia, Spain, Sweden, Switzerland, Ukraine and USA. There were three competitions during the Furusiyya Final - the first during which all teams competed over one round, the second for the teams that had not finished within the top eight on the previous day and the third in which the leading eight nations battled it out for the brand new Furusiyya trophy.
    The new Conquest Classic line - which is dedicated to Longines' involvement in equestrian sports - was the Official Watch of this year's show jumping event in Barcelona.  

  • Longines - History 1980s - 1990s

    1980s: More ultra-thin designsTechnical innovation marked the start of the decade and opened new areas to pioneering design. In 1980 the creation of a diminutive movement, caliber L960, designed for women's watches, gave Longines' creative teams fresh impetus, resulting among other successes in a silver medal at the Bijhorca jewelry and watch salon in Paris. Longines' "Clip" design also won the Montres et Bijoux de Geneve prize that year.In 1982 Longines celebrated its 150th anniversary with a collection of ultra-slim gold watches called Agassiz. Only 3 mm thin yet water-resistant. These models have remained in the Longines collection since under the name of La Grande Classique de Longines.By 1983, steady research and development miniaturization efforts yielded caliber L961, a tiny baguette movement barely 1.75 mm thick, leading to the design of breathtakingly slim women' s watchesLongines and Ferrari
    1982 saw the birth of a new advertising campaign featuring a special collection dedicated to Longines' partnership with the Ferrari Formula 1 Racing team. The advertisement for this collection was photographed at the fabled Paris restaurant La Grande Cascade.The conquest of precision
    In 1984, Longines launched its Conquest line fitted with the VHP (Very High Precision) movement developed by Longines. Thanks to their thermocompensating design, VHP models are 5 to 10 times more precise than a normal quartz watch.Longines and the world of gymnastics
    After having timed a great number of gymnastics events, starting with its initial efforts at the 1912 Swiss Federal Gymnastics Meet in Basel, Longines in 1989 became the official partner, timekeeper and data-handling operator of the International Gymnastics Federation (FIG) and the European Gymnastics Union (UEG). In 1997, it awarded its first Longines Prize for Elegance in gymnastics at the World Rhythmic Gymnastics Championships in Berlin, Germany, to Russian gymnast Yanna Batyrchina.1990s: La Grande Classique de LonginesBased on its Agassiz designs in gold, Longines launched its La Grande Classique de Longines collection of ultra-slim designs in stainless steel."L'Elegance du temps depuis 1832"
    With the introduction of the now-established Longines DolceVita collection based on Longines models from the 1920s and 1930s, Longines introduced its baseline, "L'Elegance du temps depuis 1832" (Elegance in Time since 1832) in 1997.Cadran d'Or
    The Longines DolceVita chronograph won the prestigious French prize, Cadran d'Or, in the "Men's Luxury Watch" category in 1999."Elegance is an attitude"
    Two years later came the launch of the current "Elegance is an attitude" advertising campaign featuring legendary stars of the silver screen Audrey Hepburn and Humphrey Bogart along with icons of contemporary elegance representing various cultural backgrounds.

  • Longines - Walter von Känel


    " Watchmaking has always fascinated me", says Walter von Känel, who spent his childhood from 1945 at the top of the Saint-Imier Valley in the Bernois Jura, the heart of Swiss watchmaking. " When I was a boy, the great Longines company in the foothills of Saint-Imier, where most of the people of our region worked, always impressed me, and I was convinced that one day, I was going to work there. Already at that time, watchmaking was the life of our region, and I knew that one day it would enable me to discover the world."
    Walter von Känel's professional career started with the Federal Authorities, where he worked as a technical officer in the Customs Departments. In 1964, he joined Jean Singer Ltd., a watch dials and cases manufacturer in La Chaux-de-Fonds.
    After a few years in the Industrial Accounts, Logistics and Sales Departments, he joined the Longines Watch Company Francillon Ltd. as a Sales Executive. Shortly after, he was sent to the USA for a training course with Longines' American agent: LONGINES - WITTNAUER WATCH Co. LTD in New York. His passion for watchmaking, his abilities, his talent as a negotiator and his b personality are all qualities that enabled him to climb the ladder quickly. In 1988, after having worked as a Sales Executive and then as a Commercial Executive (Sales and Marketing), he was entrusted with Longines' General Management.
    In 1990, Nicolas G. Hayek, Chairman of The Swatch Group Ltd., requested him to join the Group's enlarged management. The many years that Walter von Känel served in the Swiss Army as an officer in the militia have enabled this former Major in an Infantry Regiment to acquire ground expertise in the fields of human resources management and general organization.Biography of Walter von Känel, President of LonginesDate of birth: September 1, 1941, in Schwerin, Germany
    Nationality: Swiss
    Marital status: Married, 2 children
    Education: Commercial studies and apprenticeship with Nussle SA, La Chaux-de-Fonds
    Many proficiency and advanced training courses in Switzerland and abroad 
    Hobbies: Target shooting, running, long distance skiing, regional historyProfessional Career 
    Federal Authority in La Chaux-de-Fonds, Bienne and Brigue
    Customs technical officer
    Jean Singer Ltd., La Chaux-de-Fonds
    Various duties in the Industrial Accounts, Logistics and Sales Departments
    Longines Watch Co. Francillon Ltd., Saint-Imier
    Sales Executive
    Sales Department Manager
    Sales and Marketing Manager
    Longines Watch Co. Francillon Ltd., Saint-Imier
    President
    The Swatch Group Ltd.
    Member of the Group's enlarged management

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