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Top Quality Longines Stainless steel Watches (1486) Items
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  • Longines - Future Tennis Aces 2015 final

    The Longines Future Tennis Aces tournament, organized by the Swiss watch brand for the 6th consecutive year, was rounded off last weekend with the victory of Xiaofei Wang (China) against Jack Pinnington-Jones (United-Kingdom). Both players took then part to an exhibition match with Arnaud Clement, patron of this year's tournament and Michael Llodra. In addition, Xiaofei and Jack were presented with a Longines watch, a trophy as well as an annual bursary until their 16th birthday from the hands of Juan-Carlos Capelli, Vice-President and Head of International Marketing of Longines and Jean Gachassin, President of the French Tennis Federation (FFT). The young Chinese winner had also the great honor to do the coin toss for last Sunday's (31st of May) second match, on the Philippe-Chatrier court.

  • Longines - Heritage Diver 1967

    Today, Longines draws on its rich watchmaking history and reissues a a divers watch dating back to 1967, a copy of which is kept in the Swiss watchmaker's museum in Saint-Imier.
    The divers watches of the time borrowed the pilot watch system, in particular their notched rotating bezel with divisions in minutes. This device makes it possible to calculate the length of the dive. The tachymeter scale of the internal flange is used to calculate the speed of the diver: the chronograph must be triggered at the starting point and stopped once the distance of one kilometre is completed. The hand will indicate the average speed.

    With a diameter of 42 mm, The Longines Heritage Diver 1967 case houses a self-winding L688.2 movement. This chronograph features a completely original design, reflecting the model that inspired it. It's silver-coloured asymmetrical counters stand out against the black opaline dial.

    The bordeaux graduated bezel and silver-coloured tachymeter scale of this model add elegant touches of colour to the overall piece. In the spirit of divers watches, the hands and hour markers are coated in Super-LumiNova® while the back and crown of the piece are screwed to ensure water resistance of up to 30 bar. The watches are fitted with a steel bracelet, black leather or rubber strap. An engraving of a diver adorns the caseback as a reminder of the first divers watches produced by Longines.
     

  • Longines - 2015 Endurance Cup

    To further its long-term commitment with Meydan, Longines was once again the Presenting Partner, Official Timekeeper and Official Watch of His Highness Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup, which took place in Dubai on 10 January 2015. This impressive international event featured some of the top names from the world of endurance riding competing over a distance of 160 km. The winner of the cup, HH Sheikh Hamdan Bin Mohammed Al Maktoum, received, along with the trophy, an elegant Longines watch, the Longines 24 Hours Single Push-Piece Chrono. This stainless steel chronograph watch piece of the Heritage Collection houses a self-winding mechanical chronograph movement. Its refined black dial displays hours in a 24 hours scale, minutes and small seconds at 9 o'clock and date.

    Longines is a significant partner of endurance riding. Besides the renowned HH Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup presented by Longines since 2010, the Swiss watch brand is also the title partner of the Longines FEI World Endurance Championships, which will take place in 2016. The discipline shares Longines' values of elegance, precision, reliability and a perfect mastery of technique.

  • Longines - Longines Rising Star Award

    On Sunday 14 December 2014, in Baku, Juan-Carlos Capelli, Vice-President and Head of International Marketing of Longines, presented for the second consecutive year the Longines Rising Star Award together with an elegant Longines watch to a young rising star in the equestrian sports. This year, the winner is the Mauritian vaulter Lambert Leclezio who demonstrated his remarkable performance and elegance on horseback. He also received an elegant Longines watch of the Conquest Classic collection. This stainless steel and pink gold watch features an exclusive Longines self-winding mechanical column wheel chronograph movement, a traditional and authentic technical device.

    Lambert Leclezio is the first ever vaulter to win a FEI Award. At just 17 years old, he becomes the first athlete to represent his country at Championship level. Thanks to his admirable courage and determination, he grabs sixth place in the Alltech FEI World Equestrian Games.

    The FEI Awards were set up in 2009 and are presented each year to individuals and organizations notably contributing to progress and excellence in equestrian sports - both indoor and outdoor. The Longines Rising Star Award is more specifically intended for riders between the ages of 14 and 21 who have shown exceptional talent in their field as well as commitment. More generally, Longines attaches great importance to supporting young sportsmen and women.

  • Longines - The Conquest Classic at the Longines Hong Kong Masters 2014

    Like all the models in the Conquest Classic line, the official watch for the 2014 Longines Hong Kong Masters is fitted with a self-winding calibre. With a diameter of 40 mm, this model in steel and rose gold houses the mechanical caliber L619. Its silvered dial is set with 3 arabic numerals and 9 applied indices with Super-LumiNova® and displays the hours, the minutes and the seconds as well as the date at 3 o'clock. Just as the entire collection Conquest Classic, this timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

    Longines presented this model, dedicated to its passion for equestrian sports, during the Longines Hong Kong Masters. The 2014 edition of the event was held from February 21st to 23rd 2014 at AsiaWorld-Expo (Hong Kong). The two highlights of the event were the Longines Speed Challenge, won by Kevin Staut on Quismy des Vaux H D C, and the Longines Grand Prix, attended by Longines Ambassador of Elegance Aaron Kwok and won by Henrik von Eckermann riding Gotha FRH on Sunday 23 February 2014.

  • Longines - Hong Kong International Races

    Longines was proud to return to Hong Kong for the second year as Title Partner and Official Timekeeper of the Longines Hong Kong International Races. This race day is one of the most prestigious in the international calendar with four international group 1 races. Around 70'000 race-goers were present at Sha Tin Racecourse to witness great moments of sport. It was the ideal day to discover the models of the Conquest Classic collection, a line of watches dedicated to equestrian sports and representing Longines' long watchmaking tradition.

    Longines Ambassador of Elegance and horse lover Aaron Kwok Fu-Shing participated in the excitement of the four Group 1 races and witnessed the victory of Akeed Mofeed with jockey Douglas White in The Longines Hong Kong Cup (2000m). Dominant under jockey Zac Purton triumphed in the Longines Hong Kong Vase (2400m) whereas Lord Kanaloa ridden by Y. Iwata won the Longines Hong Kong Sprint (1200m). As for the Longines Hong Kong Mile (1600m), it was won by Glorious Days under jockey Douglas White. All the winning owners, trainers and jockeys have been presented with Longines timepieces by Mr. Aaron Kwok Fu-Shing, Longines Ambassador of Elegance, Mr. Walter von Känel, President of Longines, Mr. Kevin Rollenhagen, Managing Director of The Swatch Group Hong Kong, Mr. Juan-Carlos Capelli, Vice President & Head of International Marketing of Longines and Ms. Karen Au Yeung, Vice President of Longines Hong Kong.

    True to its motto "Elegance is an attitude", the brand awarded the Longines Prize for Elegance to Sherie Legrix, appointed most elegant lady of the day at Sha Tin Racecourse.

    The Official Watch of the Longines Hong Kong International Races is a model of the Conquest Classic line. With a diameter of 40 mm, this model in steel and rose gold, houses the mechanical caliber L619. Its silvered dial is set with 3 arabic numerals and 9 applied indices with Super-LumiNova® and displays the hours, the minutes and the seconds as well as the date at 3 o'clock. This timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

    2013 Longines World's Best Racehorse

    As the Official Partner of the International Federation of Horseracing Authorities, Longines had the pleasure to present the Longines World's Best Racehorse Ceremony during the Longines Hong Kong International Races Gala Dinner.

    This title honours the three world's best racehorses of the year according to the Longines World's Best Racehorse Rankings. The ratings are based on the performance of horses in elite races. This year, two horses are placed equal first with 130 points: the Australian filly Black Caviar, undefeated in 25 races, and Trêve, the 3 years old French filly, who won the Prix de Diane Longines and the Qatar Prix de l'Arc de Triomphe in 2013. They are followed by the American gelding Wise Dan, with 129 points.

    The trophy of the Longines World's Best Racehorse is a crystal vase named Equus.

  • Longines - Royal International Horse Show in Hickstead

    Kent Farrington from the USA won the prestigious Longines King George V Gold Cup on his debut at The Longines Royal International Horse show. He withstood tough competition from runner-up and three-time Gold Cup winner Robert Smith (GBR) on Talan and Leon Thijssen (NED) on Tyson who came in third.

    Points won during the Longines Royal International Horse Show count towards the total score for the 2011 Longines Press Award for Elegance. The winner is announced at the final international show-jumping competition of the season in Rotterdam on 28th August 2011. The top scorers at Hickstead were:
    Women: Aniek Poels (NED)
    Men: Kent Farrington (USA)

    After four events, the following riders lead the intermediate global ranking of the Longines Press Award for Elegance:
    Women: Christine McCrea (USA)
    Men: Nick Skelton (GBR)

  • Reuge - Kurt Kupper, CEO of the brand

    After having completed studies in advertising, sales and after having attended business administration classes at New York University, Kurt Kupper started his professional career at Umdasch (shop interior design) and then moved on to being president of the US brand of Feldschlössen.


    His professional path led to luxury watches when he began working for Hublot as the CEO of their US branch, and for Binda (watch-maker and distributor of Longines and Breil). He was then asked to come back to Hublot to become their CEO in Nyon. His last position before coming to Reuge: director of a Swiss company which exports watches mainly to African markets.
    Throughout his career, Kurt Kupper demonstrates his unique ability to review and improve the economic status of companies in peril

  • Longines - The logo is 120 years old

    Longines has celebrated the 120th anniversary of the registration of a logo that the famous St. Imier watchmaker still uses today. Protected since 1889 in Switzerland (FOIP), this factory trademark comprising a winged hourglass and the name Longines is the oldest of its kind still active, in its original form, in the international registers kept by the World Intellectual Property Organisation (WIPO). To mark the 120th anniversary of its logo, the brand has organised a themed exhibition in the Cite du Temps in Geneva, published a study about the symbol and created two exceptional limited series of timepieces numbered from 1 to 120.


    During the event held in the Cite du Temps in Geneva, speeches were given by Brigitte Bolli Jost, Brand Registration Responsible at the Federal Institute of Intellectual Property and by Francis Gurry, the Director General of the World Intellectual Property Organisation, at a press conference on the subject of national and international challenges, intellectual property and the need to protect trademarks in a globalised world.
    When it registered a factory trademark in 1889 that is still used today, Longines took a decisive step to protect its name and signature, as Walter von Känel, President of Longines, reminded those present during a press conference attended by representatives of the international watchmaking press. Registered in 1893 with the original organisation on which the World Intellectual Property Organisation was based, the 1889 trademark is the oldest of its kind still active in its original form in the registers kept by the United Nations special agency.


    Longines has organised an exhibition at the Cite du Temps in Geneva that explains the context in which this trademark was adopted and protected. The exhibits include historical models as well as original documents and follow the development of a logo, its symbolism and the creation of a watchmaking tradition. The exhibition is open to the public every day from Friday 2 October until Sunday 1 November, from 9 a.m. to 6 p.m.
    The St. Imier watch manufacturer has also published a short study of the history and the challenges involved in creating the Longines brand from the point of view of the registration of a logo dating from 1889 that is still in use today. Finally, Longines has created two limited series of watches, under the designation Longines Heritage Retrograde, each numbered from 1 to 120, as a fitting tribute to a logo that has been protected since 1889.


    History

    In 1867 Ernest Francillon founded the Longines factory by bringing out-workers employed by his trading office (which had been set up in 1832 by Auguste Agassiz) under one roof and introducing new manufacturing technology. At the same time he adopted the name Longines (from the local name of the site of his new factory) and chose a symbol to represent his company, the winged hourglass. This symbol has been continually used by Longines, albeit in various forms, since the company was founded to identify and characterise its products, and is still in used today.
    On 27 May 1889 Ernest Francillon registered a factory mark consisting of a winged hourglass within a double circle which contained the signature EFCo (Ernest Francillon & Compagnie) and the name Longines. This mark was registered with the Swiss authority that dealt with the protection of trademarks at the time, namely the Federal Office for Intellectual Property (FOIP). For Longines the 1889 registration was the start of an important tradition of graphic and symbolic signatures. Since, for the first time, a trademark whose use and protection in its original form was to continue beyond the 21st century was legally recognised. The protection of the trademark was ensured at an international level in 1893 and makes Longines the oldest trademark still valid in its original form in the international registers of the World Intellectual Property Organisation (WIPO).
    The registration of this logo was part of the industrialisation of watchmaking in Switzerland in the last third of the 19th century, in which Longines played a leading role. Initially, the trademark chosen by Longines - the winged hourglass - served to authenticate the company's products. But it quickly became a means of fighting against counterfeiters who hoped to take advantage of the excellent reputation built up by the St. Imier watch manufacturer. Subsequently, the factory mark was used in other contexts apart from on the product itself and began to determine the visual identity of the brand. This logo, registered in 1889, has therefore been part and parcel of the development and construction of the Longines brand which, in line with its watchmaking heritage continues to use it to this day.
    To highlight the context of adoption and protection of this trademark, Longines has organised an exhibition at the Cite du Temps in Geneva which includes both historical articles and original documents. It reveals the development of the brand, the symbol that embodies it and the creation of a watchmaking tradition. Longines has also published a study that analyses the history and the challenges of creating the Longines brand in relation to the registration of the original logo, still used today, in 1889. Finally, Longines has created two limited series of watches under the name of Longines Heritage Retrograde, each numbered from 1 to 120, as a tribute to a logo which has been protected since 1889.

  • Longines - CHIO Rotterdam

    The CHIO Rotterdam, where Longines was the official partner and timekeeper, lived up to the expectations last weekend. We would especially like to congratulate the Swiss riders on taking first and second place in the Longines Grand Prix on Sunday.


    At the fourth stage of the Longines Press Award for Elegance, the following horseriders were the most performing female and male riders in Rotterdam:
    Female horserider: Christina Liebherr
    Male horserider: Pius Schwizer and Jur Vrieling tied
    The following two riders are leading the intermediate global ranking of the Longines Press Award for Elegance, which will be awarded at the CSIO Dublin on 9th August, 2009.
    Female horserider: Laura Kraut
    Male horserider:Pius Schwizer


    Each winner will receive a trophy, a set of two Longines watches and a cheque for CHF 20,000.

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