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  • Longines - Qatar Prix de l'Arc de Triomphe

    Sunday 4 October 2015, the ten thousands of spectators gathered in the enclosure have been holding their breath until Golden Horn and Lanfranco Dettori were the first across the finish line to carry off the 2,400-metre Qatar Prix de l'Arc de Triomphe. For the fifth consecutive year, Longines had the privilege to measure the performances of the best international jockeys and horses that have been competing against each other on the prestigious Longchamp racecourse.

    The Swiss watch brand was also presenting an international Group 1 race, the Prix de l'Opera Longines. This elegant 2000 meter race reserved for thoroughbred fillies and mares aged three years or older was won by Covert Love ridden by Patrick Joseph Smullen.

    This unmissable rendezvous of the flat racing season is the perfect occasion for Longines to present the Official Watch of the event, a chronograph in steel from the Conquest Classic Moonphase collection. With a diameter of 42 mm, this model houses a self-winding mechanical chronograph movement. Its silvered dial makes an elegantly contrasting background to the moonphase display.

    Involved in equestrian sports for more than a century, Longines is proud to support this prestigious event as the Official Partner and Timekeeper. This week-end will be filled with tradition, elegance and performance, values that are shared by both these high-level races and the Swiss watch brand.

    In the context of its partnership with France Galop, Longines is the Official Timekeeper of the racecourses of Chantilly, Deauville and Longchamp, as well as the Title Partner of the Prix de Diane Longines. The Swiss watch brand is also partner of the Qatar Racing and Equestrian Club.

  • Longines - Dubai World Cup

    Longines, Official Timekeeper of the Dubai World Cupt and Presenting Partner of one of its highlights, the Dubai Sheema Classic presented by Longines, celebrated the 20th edition of the Dubai World Cup on Saturday 28 March 2015.

    The winners of this year's Dubai World Cup, among which were His Highness the Aga Khan, Alain de Royer-Dupre and Christophe Soumillon, respectively winning owner, trainer and jockey of the 2015 Dubai Sheema Classic presented by Longines, as well as H.E.Sh. Hamdan Bin Mohammed Al Maktoum, Saeed bin Suroor and William Buick, respectively winning owner, trainer and jockey of the 2015 Dubai World Cup, and Longines Ambassador of Elegance Aaron Kwok were presented with a special 20-timepiece-limited edition of the Conquest Classic Moonphase from the hands of Mr. Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing and Mr. Patrick Aoun, Regional Brand Manager Longines Middle East. The sophistication of this rose gold chronograph, including a moonphase display, makes it an eminently refined timepiece and echoes the excellence and elegance of the stars of the equestrian universe.

    In addition, this raceday witnessed the victory of Ana Pribylova at the Longines Most Elegant Lady prize and Marlon Weir at the Best Dressed Man prize. They were honoured by receiving refined Longines watches as well.
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  • Longines - New Ambassadors

    Longines is proud to welcome Yana Kudryavtseva and Giulia Steingruber, both exceptional gymnasts, the former in rhythmic and the latter in artistic, to the prestigious family of Longines Ambassadors of Elegance.

    The Swiss watch brand Longines officially presented on 14 August 2014 at Saint-Imier (Switzerland) its two new, Yana Kudryavtseva and Giulia Steingruber, during a day's visit to the premises of the brand. They will represent a model in steel and rose gold from the Conquest Classic collection. Housing a mechanical calibre, this watch features a white mother-of-pearl dial and 12 diamond indices.

    Russian gymnast Yana Kudryavtseva, known for her clean technique and light execution was the youngest rhythmic gymnast to ever win the World Championships in 2013 at 15 years of age.

    While Giulia Steingruber, voted Swiss Athlete of the Year in 2013, has been excelling at the European Championships, notably in winning the gold medal in the vault two years in a row, in 2013 and this year in Sofia, Bulgaria, where she also won the bronze medal in the floor exercise.

    Embodying at the same time elegance and precision, grace and dynamism, Yana and Giulia perfectly represent the core values of Longines, as stated in its slogan: "Elegance is an Attitude".


  • Longines - Glasgow 2014

    On Wednesday 23 July 2014, Longines Ambassador of Elegance Aishwarya Rai attended, together with Mr. Walter von Känel, President of Longines, the opening ceremony of Glasgow 2014, the XXe Commonwealth Games.

    Longines is the Official Timekeeper and Watch of the Games, that are held in Glasgow from 23 July to 3 August 2014. In addition, the Swiss watch brand is the Presenting Partner of the Gymnastics competitions.

    The Official Watch of Glasgow 2014 is a chronograph in steel from the Conquest Classic collection, housing an exclusive mechanical column-wheel calibre. With a diameter of 41 mm, its black dial is set with one arabic numeral and 11 applied indices with Super-LumiNova®. It displays the hours and the minutes, a small second at 9, a 30-minute counter at 3, a 12-hour counter at 6 as well as the date at 4:30. Just as the entire Conquest Classic collection, this timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

  • Longines - Glasgow 2014

    52 years after its first association with the Games in Perth, Australia, Longines renews its support to this multi-sport event, taking place from 23 July to 3 August in Glasgow. Involving 71 teams of athletes from the Commonwealth of Nations and Territories, this will be the largest competition ever held in Scotland.

    Longines will provide the On Venue Results (OVR) service that includes the handling, the processing and the broadcasting of the official times and scores of the different sport events.

    Timekeeping itself is only a modest part in the global picture and Longines will rely on its long-lasting experience in complete data handling for Glasgow 2014. Any score, distance, name, team, ranking and time requires technology to instantly process and distribute it as TV graphics for television networks. Scoreboards and displays will be spread around the different sporting venues, and the Commentator's Information System (CIS) will make available to rights holding broadcasters comprehensive information about the competitions, statistics and results.


    The Official Watch of Glasgow 2014 will be a chronograph in steel from the Conquest Classic collection, housing an exclusive mechanical column-wheel calibre. With a diameter of 41 mm, its black dial is set with one arabic numeral and 11 applied indices with Super-LumiNova®. It displays the hours and the minutes, a small second at 9, a 30-minute counter at 3, a 12-hour counter at 6 as well as the date at 4:30. Just as the entire Conquest Classic collection, this timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

  • Longines - The Longines Column-Wheel Single Push-Piece Chronograph

    As part of the Longines Heritage Collection, The Longines Column-Wheel Single Push-Piece Chronograph models recall the very first chronograph wristwatches created by the brand in 1933. These timepieces housed the 13.33z calibre, the first chronograph movement made by Longines to equip wristwatches.

    The Longines Column-Wheel Single Push-Piece Chronograph model houses the L788 calibre, a monopusher movement developed by ETA exclusively for Longines and which, like its illustrious predecessor, is equipped with a column-wheel and measures 13¼ lines. All the chronograph functions can be controlled by simply pressing the single push-piece.

    The Longines Column-Wheel Single Push-Piece Chronograph comes in three versions, all with a 40 mm diameter. Two versions, one in steel and one in rose gold, feature Arabic numerals, and a third version, also available in steel, displays Roman numerals. The single push-piece, inserted into the fluted crown, recalls the original timepieces. The white dials are adorned with painted black numerals and a red "12", in a direct reference to the dials of the period. They are completed by two counters, at 3 and 9 o'clock, together with a date aperture at 6 o'clock and blued hands.

    The cases are a particularly interesting feature of these timepieces. Two of the models have a well-rounded case, available in steel and in rose gold. Taking its inspiration from an historic timepiece, the third model in steel is fitted with moving lugs. This version has a thicker case with a more angular profile. On all three versions, the movement's blue column wheel can be admired through the transparent sapphire crystal case back. All models of The Longines Column-Wheel Single Push-Piece Chronograph are fitted with a brown alligator strap.

  • Christmas gift - Men's complication watches

    Tourbillon, chronograph, moonphase? Whichever complication you find the most fascinating, click on the picture above to watch the photo-gallery and make your choice!

    Our selection:

    A.Lange & Söhne, Saxonia Annual Calendar
    Atelier Loiseau, 1f4 Grande Sonnerie Complication
    Audemars Piguet, Grande Complication Royal Oak Offshore
    Baume & Mercier, Capeland Worldtimer
    Bell & Ross, BR 126 Flyback
    Christophe Claret, Kantharos
    De Bethune, DB16 Tourbillon Regulator
    Eterna, Royal KonTiki Two Time Zones
    Greubel Forsey, Double Tourbillon Asymetrique
    L.Leroy, Osmior Chronographe Monopoussoir Automatique
    Longines, Asthmometer-Pulsometer Chronograph
    Romain Gauthier, Logical ONE
    Vulcain, 50s President Moonphase

  • Longines - Avigation Oversize Crown


    Based on a Longines model produced in the 1920s, The Longines Avigation Oversize Crown is designed for a pilot, with its 41 mm diameter, its black dial featuring white numerals and gold-plated, luminous, pear-shaped hands. It is extremely easy to read in the semi-darkness of the cockpit. Each piece in this new line is numbered.
    The bezel is also marked with a single index and can be turned in both directions, enabling the pilot to set his reference points. Thanks to the fluted decoration around the bezel, it can be manipulated with great precision. And as for the oversize crown and winding stem, which stand away from the case, they enable a pilot wearing gloves good access to the bezel without coming into contact with the crown. In the original model, this bezel enabled the pilots to record time data when chronographs were still rare, as well as to record the times of important events when they were on a mission or, then and now, times of meetings.
    The Longines Avigation Oversize Crown has retained the basic design of the original model, yet it is fitted with a mechanical, self-winding movement and available in three stainless steel versions. The basic version presented today shows the hours, minutes and seconds, while an alternative model has a second time-zone and the third is a single push-piece chronograph fitted with Longines' exclusive column-wheel chronograph movement (L788).

  • Longines - Global Champions Tour

    The Swiss watchmaker will be Title Partner and Official Timekeeper of the Longines Global Champions Tour, opening an exciting new chapter in equestrian sport.


    The Longines Global Champions Tour announcement comes at the start of the biggest season so far for the premier show jumping series. Longines Global Champions Tour 2013 will include dynamic debut events in Madrid, London and Shanghai. For the first time the Championship Final will take place at the magnificent Al Shaqab equestrian facility in Doha, Qatar.


    The announcement marks a major commitment by Longines to the high calibre 5* show jumping events that are the hallmark of Global Champions Tour. The partnership brings together shared traditions of speed, precision, elegance and a passion for horses.
    Jan Tops, President and Founder of Global Champions Tour, said: "This partnership is a significant milestone in our history and I look forward to a successful collaboration that will bring many benefits for the future of our sport. Longines has a truly impressive heritage in equestrian sport and I am delighted by the decision to strengthen our relationship with a long-term commitment."
    Longines' President Walter von Känel said: "The Longines Global Champions Tour and our brand share common values such as precision, tradition and especially a passion for equestrian sports. We are proud to support this extraordinary series of events in show jumping with our timekeeping expertise. True to Longines' slogan - Elegance is an attitude - we are delighted to witness the world's best riders and horses competing in exciting contests."
    The Longines Global Champions Tour season kicks off in Madrid from May 2-5 when the world's top riders and horses will go into battle for championship points and prize money.
    Longines can draw on a long-lasting and vast experience in sport and has been an active timekeeper in show jumping since 1926. Today, Longines' involvement in equestrian sports includes show jumping, flat racing and endurance competitions.
     
    Around 21 million international viewers tuned into last year's events on Eurosport. Almost 300,000 spectators watched the events live in some of the world's most beautiful destinations. Longines was official timekeeper at four events last season.

  • Longines - A partnership of elegance with France Galop

    The well known Swiss watchmaker Longines and France Galop, the organiser of national flat and jump racing in France, were delighted to announce this morning in Paris their long-term partnership.

    Involved in the world of sport since 1878, Longines has a vast experience of timing equestrian events that it will now be pleased to put to use as official timekeeper at the Chantilly, Deauville and Longchamp racecourses. The Prix de Diane Longines, run in June at Chantilly, will be the highlight of this partnership, which celebrates one of Longines' key values: elegance. To mark this new association that will enhance the traditions of both sides, the Swiss watchmaker has launched its Longines Column-Wheel Chronograph, a modern timepiece based on the timing instruments created by Longines in the second half of the 19th century.
    This long-term partnership between the Swiss watchmaker and France Galop enables Longines to employ its vast experience in sports timing at the racecourses at Chantilly, Deauville and Longchamp. Founded in 1832 in St. Imier, Switzerland, Longines can boast a long tradition of sports timing which dates back to 1878 with the production of a simple column-wheel chronograph. Incidentally, one of the first pocket chronographs, which is now in the Longines Museum, features an elegant jockey on his horse hand-engraved on the back cover. Since those early days, Longines has been responsible for timing at numerous international events and has produced many technological innovations that have influenced the development of timing and competitive sport.


    During the press conference announcing this partnership, Walter von Känel, President of Longines, said: "Equestrian sport is a real passion for Longines as it embodies the values of style and elegance, precision and performance. These values represent Longines' watchmaking tradition and underlie its worldwide reputation. We are therefore very happy to be involved as of today as official partner of France Galop and title sponsor of the Prix de Diane Longines as well as official timekeeper of the racecourses of Chantilly, Longchamp and Deauville."
    On his side, Charles-Henri de Moussac, Vice-president of France Galop and Chairman of the Flat Racing Council, pointed out: « We are delighted of this partnership agreement that was signed today by France Galop, the organiser of national flat and jump racing in France, and Longines, the prestigious watchmaking maison. The core values of precision and elegance are shared by both brands and concluding today this partnership, making Longines official timekeeper of the racecourses of Longchamp, Chantilly and Deauville as well as title sponsor of the Prix de Diane Longines fills us with joy."
     
    With a keen interest in equestrian sport for nigh on ninety years, Longines is already the official partner and timekeeper for many equestrian events, including most of the CSIO Nations Cup competitions and various Arab Equestrian League meetings. Moreover, apart from its traditional involvement in the Melbourne Cup Carnival, which includes the Longines MacKinnon Stakes, Longines is the official timekeeper for other prestigious race meetings such as the Longines Singapore Gold Cup at the Singapore Turf Club and the Kentucky Derby at Churchill Downs. Longines also has the singular honour of being a partner of Royal Ascot.


    The famous Swiss watchmaker involves itself in sports that perpetuate the values of tradition and elegance, which Longines itself has upheld for over 175 years, as can be seen for example in its partnership with the French Open Tennis Tournament in Roland Garros. The highlight of Longines' association with France Galop will be in June with the "Prix de Diane Longines", one of the most prestigious equestrian events in the French racing calendar and one of the most elegant sports meetings in the world. The very special atmosphere that pervades the Chantilly Racecourse over this weekend in June recalls Longines' slogan "Elegance is an attitude". Later in the season, on 14 July to be precise, the Prix Longines will be one of the races that make up the Juddmonte Grand Prix de Paris meeting, while the brand will also be the official timekeeper for the Longchamp Racecourse where the prestigious Qatar Prix de l'Arc de Triomphe will be held.
    This partnership, with its stamp of tradition on both sides, has led Longines to launch an exclusive chronograph watch under the name the Longines Column-Wheel Chronograph. This timepiece is fitted with a cutting-edge mechanical column-wheel movement based on the timing instruments produced by the firm from 1878 onwards.

    Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 175 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.

  • Longines - Walter von Känel


    " Watchmaking has always fascinated me", says Walter von Känel, who spent his childhood from 1945 at the top of the Saint-Imier Valley in the Bernois Jura, the heart of Swiss watchmaking. " When I was a boy, the great Longines company in the foothills of Saint-Imier, where most of the people of our region worked, always impressed me, and I was convinced that one day, I was going to work there. Already at that time, watchmaking was the life of our region, and I knew that one day it would enable me to discover the world."
    Walter von Känel's professional career started with the Federal Authorities, where he worked as a technical officer in the Customs Departments. In 1964, he joined Jean Singer Ltd., a watch dials and cases manufacturer in La Chaux-de-Fonds.
    After a few years in the Industrial Accounts, Logistics and Sales Departments, he joined the Longines Watch Company Francillon Ltd. as a Sales Executive. Shortly after, he was sent to the USA for a training course with Longines' American agent: LONGINES - WITTNAUER WATCH Co. LTD in New York. His passion for watchmaking, his abilities, his talent as a negotiator and his b personality are all qualities that enabled him to climb the ladder quickly. In 1988, after having worked as a Sales Executive and then as a Commercial Executive (Sales and Marketing), he was entrusted with Longines' General Management.
    In 1990, Nicolas G. Hayek, Chairman of The Swatch Group Ltd., requested him to join the Group's enlarged management. The many years that Walter von Känel served in the Swiss Army as an officer in the militia have enabled this former Major in an Infantry Regiment to acquire ground expertise in the fields of human resources management and general organization.Biography of Walter von Känel, President of LonginesDate of birth: September 1, 1941, in Schwerin, Germany
    Nationality: Swiss
    Marital status: Married, 2 children
    Education: Commercial studies and apprenticeship with Nussle SA, La Chaux-de-Fonds
    Many proficiency and advanced training courses in Switzerland and abroad 
    Hobbies: Target shooting, running, long distance skiing, regional historyProfessional Career 
    Federal Authority in La Chaux-de-Fonds, Bienne and Brigue
    Customs technical officer
    Jean Singer Ltd., La Chaux-de-Fonds
    Various duties in the Industrial Accounts, Logistics and Sales Departments
    Longines Watch Co. Francillon Ltd., Saint-Imier
    Sales Executive
    Sales Department Manager
    Sales and Marketing Manager
    Longines Watch Co. Francillon Ltd., Saint-Imier
    President
    The Swatch Group Ltd.
    Member of the Group's enlarged management

  • Longines - Re-issuing of a special timepiece


    In 1933 the American aviator Charles Lindbergh set off with his wife on a trip of 47,000 km around the North Atlantic. Having achieved a remarkable technical and human feat in being the first man to fly non-stop across the North Atlantic in his Spirit of St. Louis, Lindbergh wanted to explore possible future air routes across the far north before returning to the USA via Cape Verde and Brazil. The equipment Lindbergh took with him on his long expedition included a wrist chronograph created specially by Longines for this very purpose. Today Longines is re-issuing this exceptional timepiece, known as the Longines Lindbergh's Atlantic Voyage Watch, as a tribute to the historical feat achieved by this pioneer of the skies.


    In the wake of his solo flight in 1927 from New York to Paris - the first non-stop flight across the North Atlantic - Charles Lindbergh gained international fame and was in great demand by aviation companies, which were being developed at the time. Wanting to be of service, Lindbergh decided in 1933 to investigate possible air routes across the far north with his wife, Anne Morrow Lindbergh. The young couple set off from New York on a trip of some 47,000 km that would take them to New Foundland, Greenland, Iceland, Denmark, Sweden, Finland, Russia, Great Britain, France, the Netherlands, Switzerland, Portugal, the Azores, the Canary Islands and Cape Verde before returning to the USA via the Gambia, Brazil and Cuba.


    For this expedition, Lindberg decided to take a powerful aircraft with a 710 hp engine and a variable propeller. He also took two radios and an inflatable canoe in case they were forced to eject from the aircraft. During their trip, they christened their plane the Tingmissartoq, which is an Inuit word meaning "the one that flies like a great bird". Lindbergh's navigational instruments included a directional gyroscope, an artificial horizon, an icing gauge and two aperiodic compasses, all of which were the very latest equipment at that time. But Lindbergh also took with him a Longines chronograph developed specially for his flight to Greenland and the far north.
    This time-piece had a wristwatch chronograph movement with a 30-minute counter. It measured time to the fifth of a second and the chronograph mechanism also had a tachymeter that could measure speeds of up to 500 kph. With the flying conditions that were experienced by the Lindberghs, a reliable time-piece was one of the final safeguards as far as navigational instruments were concerned.

    Longines' creation of this timepiece for the Lindberghs' trip around the North Atlantic was evidence of the confidence that the American aviator had in the Swiss watch manufacturer. In 1927 the time-measuring instruments created by Longines enabled the International Aeronautical Federation, for which the company had been an official supplier since 1919, to measure the duration of Lindbergh's flight from New York to Paris with great precision. Subsequently, by virtue of his experience as a pilot and navigator, Lindbergh devised a system to improve the aerial and nautical navigation of the period. He contacted Longines, who put his invention into practice by producing the Lindbergh Hour Angle watch. Together with a sextant and a nautical almanac, the watch could be used to determine geographical position by calculating one's exact longitude. In 1933, to mark its productive collaboration with Lindbergh, Longines designed the watch chronograph especially for the Lindbergh's' trip around the North Atlantic.
    Today, Longines is re-issuing this time-piece under the name of the Longines Lindbergh's Atlantic Voyage Watch as a tribute to the long trip undertaken by the couple across the far north. This mechanical wrist chronograph has a diameter of 47.50 mm and a self-winding movement. Just like the original model, it has small seconds at 9 o'clock and a 30-minute counter at 3 o'clock. The time and time measurements are displayed using hands of blued steel on a silvered dial with a white surround and the watch has a tachymeter for measuring speeds of up to 500 kph. The model has a sapphire glass and a solid case back that protects a transparent back cover through which the workings of the movement can be admired. The watch is mounted on a genuine brown alligator strap. The new versions are in either steel or rose gold. The Longines Lindbergh's Atlantic Voyage Watch constitutes an exquisite contemporary version of a timepiece that was part of a great aeronautical adventure.

  • Longines - Artistic Gymnastics World Championships

    This award recognises the athletes that have demonstrated the most remarkable elegance in the course of an international competition at world level.

    Longines was also proud to present its new Ambassador of Elegance Ariella Kaeslin, the European vault Champion as well as all-around bronze medallist.

    Furthermore, the press has been provided for the first time with competition data in real time handled by Longines.

    In gymnastics, the challenge of movement not only demands flawless execution but also grace, beauty and harmony known as "elegance". At the 41st Artistic Gymnastics World Championships, all participants in the individual all-around finals held in the O2 on Thursday October 15th and on Friday October 16th, 2009 were nominated for the Longines Prize for Elegance.
    The athletes under consideration for the prize have been evaluated according to a number of complementary criteria. In addition to technical considerations, each athlete's performance has been judged with respect to emotional appeal, beauty, charm, charisma as well as grace and harmony of movement. Clearly, each juror has interpreted these criteria individually, yet the result is often unanimous, as it was again on this occasion.
    The jury of the Longines Prize for Elegance brought together Dr. Bruno Grandi, President of the International Gymnastics Federation (FIG), Annika Reeder, former Olympic gymnast and former British Champion, Katrina Jones, Longines UK Brand Director, and Walter von Känel, President of Longines.


    Elsa Garcia Rodriguez Blanca, born in 1990 is coached by Antonio Martinez in the City of Monterrey where she's living. In the Regio Club Gimnastico she's training every day with the assistance of her coach Teresa Lopez and choreographer Alejandra Rodriguez. The Floor is her best apparatus, on which she performed to the music entitled Mano a Mano. Her best achievements were the first ranks in Cottbus (GER) on Uneven Bars and Floor.

    Daniel Keatings turned into the star of the 2008 Junior European Championships in Lausanne, Switzerland (4 Gold medals, including the victory in the All-around) and took the 20th place in the Senior All-around event in Beijing 2008. Born in 1990, Daniel took up gymnastics at 5 years old. He is coached by Paul Hall at the Huntingdon Gym Club. Pommel Horse is his best apparatus.
    The Longines Prize for Elegance is presented in the form of a trophy created especially for Longines by the Swiss artist Jean-Pierre Gerber. In addition, Elsa Garcia Rodriguez Blanca and Daniel Keatings each received a cheque for US$ 5,000 and the official watch of the 41st Artistic Gymnastics World Championships, a model of the Longines Sport Collection.


    Longines also took the opportunity to give a Conquest watch to its new Ambassador of Elegance, the Swiss gymnast Ariella Kaeslin, the European vault Champion as well as all-around bronze medallist.

    Press accredited for the 41st Artistic Gymnastics World Championships in London have been provided with competition data in real time by the watchmaker Longines, official timekeeper of the FIG. This technological achievement allows the media to consult online with a live link to the scores as well as final rankings of athletes during the competition. Launched in gymnastics at the Stuttgart (Germany) worlds in 1989, the service is known in media circles as CIS (Commentator Information System).

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Longines Stainless steel

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