Longines Stainless steel Watch Prices, Luxury Longines Stainless steel Watches

Longines La Grande Classique 33 Quartz Stainless Steel (L4.709.4.17.6)

The only reason y i wouldnt recommend to a friend is cuz i dont want her to have the same awesome watch that i have.i love it!its so cute. especially the wristband.although it cracked when i droppen it on my counter. :(its comfortable and its perfect for a gal like me.haha!!

---- [Rating: 5 / 5 stars]

Review by Cynthia Naveja, From Israel Rison Lzion

Longines PrimaLuna Quartz 23 Diamond MOP (L8.109.0.87.6)

smooth deal, 5-star seller

---- [Rating: 5 / 5 stars]

Review by Mark James, From Mexico Tuxpam

Longines Flagship Automatic Blue Dial Stainless Steel Ladies Watch L42744966

I'd buy the Longines watch for my wife

---- [Rating: 5 / 5 stars]

Review by KatieKat, From USA New Britain, Ct

On Friday 13 November 2015, Longines had the honor to present the Longines Rising Star Award to an outstanding young equestrian athlete. This year, the award was presented to British show jumping rider Jessica Mendoza by Juan-Carlos Capelli, Vice-President of Longines and Head of International Marketing. He also awarded her an elegant Longines watch from the new Longines DolceVita collection, which celebrates contemporary elegance and feminity, and is therefore a perfect match for the talented young female athlete.

The recipient of the 2015 Longines Rising Star Award Jessica Mendoza can already look back on an impressive track record at only nineteen years old. In the last twelve months alone, she has won over 10 major competitions and she recently finished second at the prestigious Longines FEI World Cup^TM Jumping in Helsinki. This summer, she also became the youngest British athlete in forty years to compete at the 2015 European Jumping Championships. Thanks to her determination and hard work, Jessica Mendoza is now competing alongside and against the world's most successful show jumping athletes. She is known as being focused, cool under pressure and she is a true role model in the equestrian community.

The FEI Awards were set up in 2009 and are presented each year to individuals and organizations contributing to progress and excellence in equestrian sports - both indoor and outdoor. The Longines Rising Star Award rewards athletes between the ages of 14 and 21 who demonstrate outstanding sporting talent.

The draw ceremony for the 6th edition of the Longines Future Tennis Aces 2015 was held on the 28th of May under the attendance of Arnaud Clement, patron for the 2015 edition. The event, hosted by journalist and former French tennis player Sarah Pitkowski, along with Vice-President and Longines International Marketing Director Juan-Carlos Capelli, provided the opportunity to officially introduce the public to the tournament program, organised by Longines since 2010.
This year, 16 young boys under the age of 13 and from 16 different countries will have the opportunity to compete on a court installed at the foot of the Eiffel Tower under conditions identical to those of the Roland-Garros tournament, for which Longines has been the Official Partner and Timekeeper since 2007.

Prior to the tournament, held between May 28 and 30, Longines invited the 16 players to a training camp at the Châtaigneraie Tennis Club - the "Longines Academy" - where they received valuable advice from Remi Barbarin and Julien Boutter, two specialists in the field.

After spending the entire week alongside event sponsor Arnaud Clement, these young champions will enjoy a unique experience, while two finalists will get to take part in an exhibition match in his and Michael Llodra's company. At the end of the tournament, the winner will receive a cup straight from the hands of FFT President Jean Gachassin, along with a watch from Longines. In addition, the two finalists will receive an annual bursary to finance their equipment until their 16th birthday.

Longines Future Tennis Aces 2015 Program
Thursday May 28, 2015 - 10:15 am - 6 pm Eighth final
Friday May 29, 2015 - 10 am - 5 pm Quarter final followed by semi-finals
Saturday May 30, 2015 - 9:30 am - 12 pm Final, followed by exhibition match with Arnaud Clement and Michael Llodra

During a press conference held in the Longines Owners Pavilion at Royal Randwick Racecourse in Sydney, Australia, it was announced that the new LPS technology will be officially installed and used for the first time today at Longines Queen Elizabeth Stakes Day, the second day of The Championships held in April.

Longines has an illustrious history in equestrian timekeeping dating back to 1878. The innovative new LPS incorporates a permanent or portable, easily deployable system that sets a new standard for accurate, reliable and repeatable timekeeping and tracking results that will provide huge benefit to both the horseracing industry and enthusiasts.

Mr. Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines said: "For Longines, investing in technological advancements is the latest step in our long term relationship with horseracing. The Longines Positioning System delivers a number of benefits to the sport and is a game-changer for the racing industry (...). We are excited to see how the LPS technology can be utilised in the future to improve the experience for racing spectators, TV viewers and even smart phone and tablet users. There is no question that live performance data enhances viewing experience and depth of understanding."

The LPS tracking and timing provides instant data on the exact position of horses during a race, race rankings, the distance between horses and speed. It boasts accuracy down to 5 centimetres and features up to 1,000 measurements per second. 

In a further major announcement, Longines confirmed that it has also become the Official Partner, Official Timekeeper and Official Watch for Rosehill Gardens, specifically for the prominent Longines Golden Slipper Carnival from 2016. Longines has secured naming rights for this esteemed day and thrilling feature race, the Longines Golden Slipper - the richest race in the world for two year olds.

The Longines and IFHA International Award of Merit 2014 was awarded to Alec Head at a ceremony in Paris on 6 October 2014. The Frenchman, a leading figure in his country's horseracing industry, has enjoyed enormous success as a jockey, trainer, owner and breeder over the course of a career spanning several decades.
The trophy, accompanied by an elegant Longines watch, was presented to Mr Head by Mr Juan-Carlos Capelli, Vice-President and Head of International Marketing at Longines, and Mr Louis Romanet, President of the IFHA, during a ceremony specially held to mark the occasion.

Longines is the Official Partner and the Official Watch of the IFHA, as well as the Title Partner in the Longines World's Best Racehorses Rankings. Once a year the Longines and IFHA International Award of Merit is awarded, paying tribute to the career of a figure from the horseracing world.

In order to mark this outstanding collaboration that contributes so much to the prestige of horseracing, Longines has presented IFHA with a Longines Equestrian Lepine timepiece.
This rose gold pocket watch, dating from 1927 and re-issue, has been produced in a highly exclusive limited edition to mark the Year of the Horse, and reflects the Swiss watch brand's passion for equestrian sports.This model pays tribute to this legendary animal that is the embodiment of not only prestige, but also elegance and performance, two values close to the heart of the brand known by its winged hourglass logo.

For its latest creation, the , the brand has replicated the lines of one of its pilot watch dating from the 1950s.

The 47.50 mm diameter of the original model has been reproduced, as well as the dial with its 24-hour scale, available in black or silver. The steel case has a closed back, decorated with Longines' famous hourglass symbol, in use since 1867. Each watch in this exceptional series is numbered.

houses the L789 self-winding, mechanical movement. This new column-wheel chronograph calibre, produced exclusively for Longines, is an adaptation of Longines' own single push-piece movement.
The watch features a chronograph function, displays the time on a 24-hour scale, and has a small seconds at 18 o'clock plus a date aperture at 12 o'clock, at the bottom of the dial. It is fitted on a black or brown alligator strap to match the colour of the dial.

As the Title Partner, Official Timekeeper and Official Watch, Longines presented the programme of the event and revealed the name of the Longines Ambassador of Elegance who will be lighting up the Prix de Diane Longines with her presence, namely Kate Winslet.

In all, nine races - including the famous Prix de Diane Longines, the world's top race for fillies - will be held during the afternoon of 15 June, in the unique atmosphere of the Chantilly Racecourse.

Longines' involvement in equestrian sport dates back to 1878, when the brand created a chronograph engraved with a jockey and his horse. For the Prix de Diane Longines 2014, the brand will be promoting a ladies' watch in steel from its Conquest Classic collection. Set with 30 diamonds, this timepiece with its white mother-of-pearl dial and diamond hour symbols is a perfect example of the elegance of this unique race meeting.

This year, the event will be enhanced by Longines' Ambassador of Elegance Kate Winslet. As the embodiment of refinement, the talented British actress will be presenting the "Mademoiselle Diane par Longines" award for elegance during the afternoon to a young lady chosen for her outstanding elegance. Moreover, Julien Dore, will be giving an exclusive concert.

Longines will also be involved in the Prix de La Reine Marie-Amelie Longines, a race for amateur riders of the International Federation of Gentlemen and Lady Riders (FEGENTRI), of which Longines is the Official Partner and Official Watch.

During the 2014 edition, the Swiss watch brand will renew its support to talented young jockeys through the Prix Longines Future Racing Stars, a race in which young jockeys from all four corners of the globe compete against each other. In a similar vein, Longines organizes on Saturday 14 the Longines Ladies Awards which will be presented during a gala evening held in the Grandes Ecuries of the Chantilly Chateau.
 

Founded in 1955, the Federation includes 25 member countries and its aim is to promote and develop international races for amateur riders. Under the terms of this new agreement, Longines will be the official partner and watch for the FEGENTRI. Moreover, Longines will lend its name to the World Championships for male and female riders and to the corresponding rankings - the Longines World FEGENTRI Championship Rankings for Lady Riders and the Longines World FEGENTRI Championship Rankings for Gentlemen Riders.

The FEGENTRI organises two World Championships, one for female and one for male riders, which are held in seventeen countries in Europe, North America, Asia and Africa at some of the most prestigious racecourses in the world. The top amateur riders from each member country are invited to take part. These amateur riders come from very varied backgrounds and each of them has a full-time occupation alongside his or her racing activity. Both championships, the Longines World FEGENTRI Championship for Gentlemen Riders and the Longines World FEGENTRI Championship for Lady Riders comprise a series of flat and jump races.

The President of the FEGENTRI, Nathalie Belinguier commented: "This new partnership is an important sign of recognition for all the members of our Federation. Longines is involved in many prestigious equestrian events around the world at the professional level. We are delighted to be associated to them for the world championships for amateur race riders."

Walter von Känel, President of Longines added: "With this partnership, we add a new aspect to our passion for equestrian sports. We think that supporting amateur riders is totally in the vein of our slogan "Elegance is an attitude". We are very happy to associate our name with the FENGENTRI."

This new partnership is part of Longine's continued commitment to the world of equestrian sport. As the partner of many events worldwide, Longines has demonstrated its passion for equestrian sports since 1878. That was the year the brand created its first chronographs, one of which was decorated with a jockey and his horse engraved on the back cover. These timepieces made it possible to time horses to the second and were used at racecourses from 1881 on; they proved to be extremely popular among both jockeys and race-goers.

The Irish horse owner, trainer and breeder Jim Bolger was awarded the trophy and an elegant Longines watch from hands of Mr. Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines, and Mr. Louis Romanet, IFHA Chairman. The Swiss watch brand is the Official Partner and the Official Watch of the IFHA, as well as the Title Partner of the Longines World's Best Racehorses Rankings.
Mr. Jim Bolger has captured many big races across Europe in the last three decades. He has made a huge impact on the horseracing industry as a trainer, as a breeder, as an owner and as an educator of jockeys and trainers.

Following their timely victory in the 139th Kentucky Derby on May 04, Longines, the Official Watch and Timekeeper of the Kentucky Derby, ceremoniously awarded Orb's owner, trainer and jockey with watches from the brand's Saint-Imier collection at the event's exclusive Winners' Circle Party. The Swiss watchmaking brand was the Official Watch and Timekeeper of Kentucky Derby 139 and Entitlement Partner of Longines Kentucky Oaks 139.
Juan-Carlos Capelli, Vice President and Head of International Marketing for Longines and Jennifer Judkins, U.S. Brand President for Longines awarded owners Ogden Mills Phipps and Stuart Janney III, trainer Shug McGaughey and jockey Joel Rosario with elegant timepieces after a thrilling victory.

Orb, ridden by jockey Joel Rosario, raced to victory in 2 minutes and 2.89 seconds, outrunning Golden Soul in second place and Revolutionary in third at the 139th running of the Kentucky Derby.
Represented by tennis legend and longtime Ambassador of Elegance Stefanie Graf, Longines had a b presence throughout Churchill Downs and other Derby-affiliated events including Taste of Derby, the Longines Kentucky Oaks Fashion Contest, the Kentucky Derby red carpet and the Winner's Circle Party. Longines sponsored the Churchill Distaff Turf Mile presented by Longines on Kentucky Derby afternoon. Additionally, Longines timepieces and branded-clocks were on display throughout the Churchill Downs facilities, a digital Longines Kentucky Derby Countdown Clock was displayed on Churchill Downs' official event website (www.KentuckyDerby.com) and the brand's logo was prominently featured on the official Kentucky Derby red carpet, racetrack and in other surrounding areas.
As a result of an expanded partnership with Churchill Downs, this year the Kentucky Oaks was renamed the "Longines Kentucky Oaks." The brand hosted the Longines Kentucky Oaks Fashion Contest during Longines Kentucky Oaks Day to celebrate the elegant and iconic style of the Kentucky Derby. With the help of celebrity judges - Stefanie Graf, Harper's Bazaar Editor Joyann King and supermodel Coco Rocha - Longines chose the most elegant lady and awarded her a stainless steel and rose gold Longines Saint-Imier Collection watch featuring a stunning diamond bezel. Watches from the Longines Saint-Imier Collection were also presented to the winning horses' owner, trainer and jockey on Longines Kentucky Oaks Day.

The Longines Saint-Imier Collection is inspired by the watchmaking heritage of the brand's home territory. To celebrate its rich history and roots within the village of Saint-Imier, the collection includes a series of timepieces in stainless steel and rose gold bracelet combinations, as well as rose gold and stainless steel leather band combinations. The chronograph watches within the collection are fitted with the column-wheel movement specially developed and produced by ETA exclusively for Longines.
Emanating the core values and aesthetic of the brand - tradition, elegance and performance - the Longines Saint-Imier Collection is rooted in the unique shape of the case inspired by a 1945 Longines watch model. The watches in the collection display sleek lines and distinctive lugs, giving them a classic yet contemporary appeal. All models are fitted with mechanical movements whose intricate workings can be admired through the transparent sapphire back cover.

Founded in 1832 in Saint-Imier, Longines can boast a long tradition characterised by the elegance and performance of its products. Those values are perfectly represented by The Longines Sport Collection. The HydroConquest line is dedicated to men and women looking for a high performance timepiece that combines technical innovation and elegance. Longines now extends this line with new models in bright colours.
Diving watches "par excellence", The HydroConquest series aims to become the preferred watch of divers and aquatic sports enthusiasts. With a screwed crown, a screw-down case back and the lateral crown protection, these timepieces assure a water-resistance of 30 bar (300 meters). All the models are equipped with indispensable safety devices such as a unidirectional rotating bezel coloured in red, black or blue, hands coated with Super-LumiNova® to make sure that the time can be read in all conditions and a bracelet with double safety diving folding clasp and diving extension.

These rigorous guarantees of uncompromising safety fit in with the harmony of the silent world. The performance of these models perfectly compliments the elegance that Longines stands for. The new models of the HydroConquest line have a round steel case and a diameter of 39 mm or 41 mm. The 3-hands-models are equipped with an automatic or a quartz movement while the HydroConquest chronographs are available either with the L688 column-wheel movement exclusively developed for Longines by ETA or a quartz movement. The dials in black, white or blue feature bright details in red and - depending on the model - 8 to 11 Arabic numerals. The bracelets are made of steel or rubber in black.

Whether it is to discover the mystic sea world or to have a sporty statement on the wrist, the new HydroConquest models with a touch of color perfectly represent Longines' know-how in the world of sports.

HydroConquest ref. L3.695.4.03.6.
Technical Sheet
Mechanical self-winding movement :
Caliber L619.2 (ETA 2892/A2)
111/2 lines, 21 jewels, 28'800 vibrations per hours
Power reserve : 42 hours
Functions: Hours, minutes, seconds, date
Case: Circular, steel, Ø41 mm
Scratch-resistant sapphire crystal with anti-reflective coating
Screw-down case back, screw-in crown with protective shoulder
Unidirectional rotating bezel
Water-resistant: To 30 bar (300 meters)
Dials: Blue, 11 Arabic numerals, with Super-LumiNova® . Blue bezel
Hands: Rhodium-plated, with Super-LumiNova® on hours and minutes
   
Bracelet / Strap: Steel or black rubber, double security folding clasp and integrated diving extension

WATCH THE VIDEO

Elegance has always been one of Longines' core values, as can be seen in the brand's timepieces, famous for their clever balance of refinement and classical design. The Australian actor Simon Baker, who joined the family of Longines ambassadors of elegance last June, is the perfect embodiment of the very essence of elegance. In the second part of Longines advertising campaign, he is featured wearing a three-piece suit in a city apartment. On his wrist, the Longines Master Collection Moon Phases adds a touch of refinement to the scene. This emblematic model perfectly represents Longines' watchmaking heritage and know-how.

When asked to define his idea of elegance, Simon Baker emphasises that "Longines' motto "Elegance is an Attitude" is a way of being - the way you carry yourself and the perception you give off. For me, elegance means being self-confident, being able to feel comfortable in all situations and always being true to yourself. Elegance involves staying curious, keeping one's self control and above all enjoying life!"

With his natural charm, Simon Baker lends a new brilliance to The Longines Master Collection Moon Phases model. Fitted with a self-winding calibre, this timepiece, with a diameter of 42 mm, is mounted on a brown alligator strap. The silvered dial, subtly decorated with a fine barleycorn motif, contrasts bly with the moon phases display and the blued hands - a fount of elegance in itself..
The final part of the advertising campaign will be revealed in a few months' time, with a new series of exclusive photos of Simon Baker.

 
WORLDTEMPUS - 14 November 2011

An independent transforming into a brand without losing its soul: this seems like an impossible task, but with Peter Speake-Marin, really, anything is possible.
This talented watchmaker named a brand after himself in 2000, but continued doing contract work for other watchmakers and companies up to 2008. Only in that year when the world seemed to go financially awry did Speake-Marin decide to fully focus on his own watches and invest all of his energy in this venture.
This also meant a change in strategy. While Speake-Marin previously focused on unique pieces that were often collaborative in nature - both with other artisans such as engraver Kees Engelbarts and the future owners of his bespoke pieces - since 2008 the London-born watchmaker working in Switzerland has tried to put something more like model lines on the market. This was achieved to great critical acclaim in the past two years with the Thalassa model and Speake-Marin's own Caliber SM2.

Spirit Pioneer
Making a huge splash at SalonQP, which closed on Saturday, was Speake-Marin's latest work of art: a 38 mm stainless steel beauty housed in his typical Piccadilly case. The case isn't the only element taken from previous Speake-Marin watches: the hands are also the same shape as those on the experienced watchmaker's original Foundation Watch, which is currently undergoing refurbishment. Turning the watch over, one finds Speake-Marin's typical rotor design winding Caliber FW2012.
The immediate question that enters a connoisseur of this brand's mind upon seeing this watch is certainly its departure in style: an aviation-style timepiece is definitely new within Speake-Marin's collection.
"Spirit is inspired by a timepiece I bought fifteen years ago when I was restoring antique pieces in Piccadilly," 43-year-old Speake-Marin explained at the event. "It was an authentic military watch from the first half of the twentieth century that I restored in my own time and wore regularly as my personal timekeeper. I always wanted to create my own piece based on this personal favorite and have toyed around with ideas to realize this ambition ever since I founded Speake-Marin."

That timepiece, a vintage Longines, seems to have meant much to him. However, this model symbolizes even more to Speake-Marin. First off, it is an "affordable" Speake-Marin released in part as a gesture to his many fans wishing to own one of his timepieces (retail price is 9,800 Swiss francs). This was made possible by the use of the rest of his stock of Caliber FW2012, a truly reliable ETA-based movement that he also used in the original Piccadilly line. The limitation of 68 pieces is a natural one dictated by the number of movements he had left.
Perhaps most striking, however, is the message engraved into the case back: "Fight, Love & Persevere." This is a personal message from the watchmaker, but also sort of a personal motto.

"The global economic downturn and natural disasters of the last few years have meant that people all over the world - myself included - have had to face up to increasing challenges that can test the limits of endurance," he explains. "But what has struck me in my experiences is the drive people possess to fight on, to adapt and to forge forward, with their capacity for love never diminishing. The themes of determination, tenacity and love were at the forefront of my mind when I created this timepiece and so I have paid tribute to them by christening it 'Spirit' and by engraving the motto on the case back."
Powerful and striking on so many levels, Speake-Marin's Spirit hit a real chord among the visitors to SalonQP, where the independent hall was literally buzzing. It would seem that the collection sold out.

The well known Swiss watchmaker Longines and France Galop, the organiser of national flat and jump racing in France, were delighted to announce this morning in Paris their long-term partnership.

Involved in the world of sport since 1878, Longines has a vast experience of timing equestrian events that it will now be pleased to put to use as official timekeeper at the Chantilly, Deauville and Longchamp racecourses. The Prix de Diane Longines, run in June at Chantilly, will be the highlight of this partnership, which celebrates one of Longines' key values: elegance. To mark this new association that will enhance the traditions of both sides, the Swiss watchmaker has launched its Longines Column-Wheel Chronograph, a modern timepiece based on the timing instruments created by Longines in the second half of the 19th century.
This long-term partnership between the Swiss watchmaker and France Galop enables Longines to employ its vast experience in sports timing at the racecourses at Chantilly, Deauville and Longchamp. Founded in 1832 in St. Imier, Switzerland, Longines can boast a long tradition of sports timing which dates back to 1878 with the production of a simple column-wheel chronograph. Incidentally, one of the first pocket chronographs, which is now in the Longines Museum, features an elegant jockey on his horse hand-engraved on the back cover. Since those early days, Longines has been responsible for timing at numerous international events and has produced many technological innovations that have influenced the development of timing and competitive sport.

During the press conference announcing this partnership, Walter von Känel, President of Longines, said: "Equestrian sport is a real passion for Longines as it embodies the values of style and elegance, precision and performance. These values represent Longines' watchmaking tradition and underlie its worldwide reputation. We are therefore very happy to be involved as of today as official partner of France Galop and title sponsor of the Prix de Diane Longines as well as official timekeeper of the racecourses of Chantilly, Longchamp and Deauville."
On his side, Charles-Henri de Moussac, Vice-president of France Galop and Chairman of the Flat Racing Council, pointed out: « We are delighted of this partnership agreement that was signed today by France Galop, the organiser of national flat and jump racing in France, and Longines, the prestigious watchmaking maison. The core values of precision and elegance are shared by both brands and concluding today this partnership, making Longines official timekeeper of the racecourses of Longchamp, Chantilly and Deauville as well as title sponsor of the Prix de Diane Longines fills us with joy."
 
With a keen interest in equestrian sport for nigh on ninety years, Longines is already the official partner and timekeeper for many equestrian events, including most of the CSIO Nations Cup competitions and various Arab Equestrian League meetings. Moreover, apart from its traditional involvement in the Melbourne Cup Carnival, which includes the Longines MacKinnon Stakes, Longines is the official timekeeper for other prestigious race meetings such as the Longines Singapore Gold Cup at the Singapore Turf Club and the Kentucky Derby at Churchill Downs. Longines also has the singular honour of being a partner of Royal Ascot.

The famous Swiss watchmaker involves itself in sports that perpetuate the values of tradition and elegance, which Longines itself has upheld for over 175 years, as can be seen for example in its partnership with the French Open Tennis Tournament in Roland Garros. The highlight of Longines' association with France Galop will be in June with the "Prix de Diane Longines", one of the most prestigious equestrian events in the French racing calendar and one of the most elegant sports meetings in the world. The very special atmosphere that pervades the Chantilly Racecourse over this weekend in June recalls Longines' slogan "Elegance is an attitude". Later in the season, on 14 July to be precise, the Prix Longines will be one of the races that make up the Juddmonte Grand Prix de Paris meeting, while the brand will also be the official timekeeper for the Longchamp Racecourse where the prestigious Qatar Prix de l'Arc de Triomphe will be held.
This partnership, with its stamp of tradition on both sides, has led Longines to launch an exclusive chronograph watch under the name the Longines Column-Wheel Chronograph. This timepiece is fitted with a cutting-edge mechanical column-wheel movement based on the timing instruments produced by the firm from 1878 onwards.

Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 175 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.

Longines has succeeded for the first time in bringing together the day, the night and the phases of the moon in a symphony  of retrograde hands with a new timepiece that is named the Longines Master Collection Retrograde Moon Phases. The Longines Master Collection Retrograde is a combination of the brand's technical heritage and its unmistaken aesthetical quality. It is a line that uses a calibre that was specially developed for Longines. With its various retrograde functions this line has rapidly become the figurehead of The Longines Master Collection, which is a tribute to the brand's long watchmaking tradition. The exclusive movement has now been set in a case whose lines are even more refined and elegant.

The Longines Master Collection Retrograde Moon Phases
Thanks to a new exclusive movement, Longines has been successful in creating a watchmaking combination that has never been seen before. The day, the night and the phases of the moon have been brought together in a symphony of retrograde hands in a new timepiece named The Longines Master Collection Retrograde Moon Phases. This exceptional watch reveals the intricate symphony of four retrograde hands whose elegant movements are governed by the phases of the moon, the rhythms of day and night. In addition to displaying the hour, day, night and the phases of the moon, the functions of the Longines Master Collection Retrograde Moon Phases models include the day of the week at 12 o'clock, the date on the right-hand side of the dial, a 24-hour second time-zone on the left-hand side of the dial and a small seconds at 6 o'clock. These four functions are retrograde, in other words, the hands that display this information return immediately to their former position once they have completed their cycle. The elegant and harmonious movement of the six hands under the eye of the moon make this new creation totally captivating.

The Longines Master Collection Retrograde Moon Phases is available with a diameter of 41 mm or 44 mm. This striking timepiece will be available with a black dial and a black leather strap - to suit the phases of the moon, or attired for the day with a contrasting silvered dial, deep blue for the phases of the moon and a brown alligator strap.

The Longines Master Collection Retrograde
Housing an ETA calibre specially developed and produced exclusively for Longines, the Longines Master Collection Retrograde is a watch line that boasts sleek, elegant lines and is a true tribute to the brand. Offering retrograde functions (day, date, seconds, 24-hour second time-zone) and a self-winding movement, the Longines Master Collection Retrograde is the embodiment of cutting-edge mechanical horology and is easy to use. Today Longines has set this exclusive movement in a new, even sleeker case. The Longines Master Collection Retrograde also exists with a power reserve and three retrograde functions (day, date, 24-hour second time-zone).

With a diameter of 41 mm or 44 mm, the case of these timepieces enhances the elegant movement of the hands and also has discreet correctors for the retrograde functions, enabling the wearer to return the hands instantly to a given position if desired. The new models in the Longines Master Collection Retrograde have a silvered dial featuring black Roman numerals.

After having completed studies in advertising, sales and after having attended business administration classes at New York University, Kurt Kupper started his professional career at Umdasch (shop interior design) and then moved on to being president of the US brand of Feldschlössen.

His professional path led to luxury watches when he began working for Hublot as the CEO of their US branch, and for Binda (watch-maker and distributor of Longines and Breil). He was then asked to come back to Hublot to become their CEO in Nyon. His last position before coming to Reuge: director of a Swiss company which exports watches mainly to African markets.
Throughout his career, Kurt Kupper demonstrates his unique ability to review and improve the economic status of companies in peril

The 2010 CHIO Rotterdam, where Longines was the official partner and timekeeper, again proved to be a thrilling show-jumping spectacular. Under a cloudy sky, the enthusiastic crowd was treated to many memorable performances and nail-biting competitions.
The prestigious Longines Grand Prix was won by the Swede Rolf-Göran Bengtsson (Casall La Silla), with the French Penelope Leprevost (Mylord Carthago*HN) and Laura Kraut (Cedric) from the USA in second and third place respectively.
Points won during the CHIO Rotterdam count towards the total score for the 2010 Longines Press Award for Elegance. The winner is announced at the final international show-jumping competition of the season in Dublin on 8 August 2010. The top scorers at the CHIO Rotterdam were:
Women: Candice King (USA)
Men: Pius Schwizer (Switzerland)
After four events, the following riders lead the intermediate global ranking of the Longines Press Award for Elegance:
   
Women: Penelope Leprevost (France)
Men: McLain Ward (USA)
 

The famous Swiss watchmaker has created new models to add to its Longines PrimaLuna collection that combine the radiance of steel with the warmth of rose gold. Varied, harmonious and elegant, the Longines PrimaLuna collection is a tribute to the modern woman. Longines has now added a model in rose gold and steel where the alluring sparkle of the diamonds that cover the dial light up the night with a thousand stars. It has called this new watch Longines PrimaLuna Thousand and One Nights.
The night star evokes the hours that pass during daylight, and reminds us of those moments when time can take on another dimension. Longines has chosen to add a new light to its Longines PrimaLuna collection by enhancing a watch made of steel and rose gold with a shower of diamonds whose brilliance sets alight the depths of darkness. The new queen of the Longines PrimaLuna collection has been given the name Longines PrimaLuna Thousand and One Nights. The dial is covered with 314 VVS Top Wesselton diamonds (0.376 carats) and its bezel is set with 44 VVS Top Wesselton diamonds (0.299 carats), which sparkle like the stars in a clear night sky.
Longines has created various models in its Longines PrimaLuna collection that are a marriage of steel and rose gold. Combined with mother-of-pearl, white or silvered dials, these two metals offer a subtle beauty that enhances the brilliance of the one and the gentle warmth of the other. With the addition of diamonds, finery of steel and rose gold, these Longines PrimaLuna models are bound to seduce women who are enamoured by its contemporary sleek elegance.
The Longines PrimaLuna models in steel and rose gold are available in three sizes (23 mm, 26.50 mm and 30 mm) and house either a quartz movement or a self-winding mechanical movement. Comprising different versions, harmonious and elegant, this collection corresponds to the diversity of the modern woman: fitted with a silvered flinque dial, a mother-of-pearl dial or a white dial, the Longines PrimaLuna features hands either in blued steel or echoing the warm tones of the rose gold of the case. Longines' PrimaLuna models are available on a steel and rose gold bracelet or a black alligator strap. In some versions the sleek curves of the case or the delicate surface of the dial is enhanced by a slash of diamonds. Resolutely elegant and contemporary, the Longines PrimaLuna models will be appreciated by all women, by all who are moved by the elegance and beauty of the night sky.
Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 175 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.

The Longines PrimaLuna Thousand and One Nights is a quartz watch (calibre L250), with a shower of diamonds whose brilliance sets alight the depths of darkness. On a dial covered with 314 Top Wesselton VVS diamonds (0.376 carats) and a circular case in steel and rose gold set with 44 Top Wesselton VVS diamonds (0.299 carats), the precious gems of this new queen of the Longines PrimaLuna collection describe a starlit sky on a clear night. This model shows the hours, minutes and seconds. Fitted on a bracelet of steel and rose gold and featuring rose hands, the Longines PrimaLuna Thousand and One Nights will enchant every woman, especially those who are moved by the elegance and beauty of the night sky. Water-resistant to 30m.

Longines has chosen to add a star to the Longines PrimaLuna collection by setting a shower of diamonds whose brilliance sets alight the depths of darkness in a steel and rose gold model. This new version is called the Longines PrimaLuna Thousand and One Nights. On a dial covered with 314 Top Wesselton VVS diamonds (0.376 carats) and a circular case in steel and rose gold set with 44 Top Wesselton VVS diamonds (0.299 carats), the precious gems of this new queen of the Longines PrimaLuna collection describe a starlit sky on a clear night. This model shows the hours, minutes and seconds. Fitted on a bracelet of steel and rose gold and featuring rose hands, the Longines PrimaLuna Thousand and One Nights houses a quartz movement (calibre L250) and will enchant every woman, especially those who are moved by the elegance and beauty of the night sky. Water-resistant to 30m.

Longines has created new models in its Longines PrimaLuna collection which combine steel with rose gold. These two metals merge to produce a subtle beauty that enhances the hard shine of the one and the soft warmth of the other. The white mother-of-pearl dial is decorated with 11 rose Arabic numerals. This model, fitted with a quartz movement (calibre L250), shows the hours, minutes and seconds. It features rose hands and a date aperture at 3 o'clock. With an elegant bracelet in steel and rose gold, this modern watch will enchant every woman, especially those who are moved by the elegance and beauty of the night sky. Water-resistant to 30m.

Steel and rose gold merge to produce a subtle beauty that enhances the hard shine of the one and the soft warmth of the other. The white dial is decorated with 9 applied rose hour symbols and two rose Arabic numerals. This model, fitted with a quartz movement (calibre L250), shows the hours, minutes and seconds. It features rose hands and a date aperture at 3 o'clock. Fitted on a genuine black alligator strap, this elegant, modern timepiece will enchant every woman who herself sparkles in the elegant moonlight. Water-resistant to 30m.

The silvered flinque dial is decorated with 11 blue-painted Roman numerals and blued steel hands. The mixture of steel and rose gold produces a subtle beauty that enhances the hard shine of the one and the soft warmth of the other. This model is enhanced by 44 Top Wesselton VVS diamonds (0.299 carats), the play of tones and textures takes on an exquisite brilliance. This model, fitted with a quartz movement (calibre L250), shows the hours, minutes and seconds. It features rose hands and a date aperture at 3 o'clock. With its bracelet in steel and rose gold, this modern, elegant timepiece will enchant every woman who herself sparkles in the elegant moonlight. Water-resistant to 30m.

When it is enhanced by the addition of 44 Top Wesselton VVS diamonds (0.299 carats), the combination of steel and rose gold takes on an exquisite brilliance. Together with a dial in white mother-of-pearl decorated with 11 Top Wesselton VVS diamonds (0.032 carats), the play of tone and texture of the two metals produces a subtle beauty that enhances the hard shine of the one and the soft warmth of the other. This model, fitted with a self-winding mechanical movement (calibre L595), shows the hours, minutes and seconds. It features blued steel hands and a date aperture at 3 o'clock. With its steel and rose gold bracelet, this modern, elegant timepiece will enchant every woman who herself sparkles in the elegant moonlight. Water-resistant to 30 m.

The silvered flinque dial is decorated with 11 blue-painted Roman numerals and blued steel hands. The mixture of steel and rose gold produces a subtle beauty that enhances the hard shine of the one and the soft warmth of the other. This model is enhanced by 44 Top Wesselton VVS diamonds (0.299 carats), the play of tones and textures takes on an exquisite brilliance. This model, fitted with a self-winding mechanical movement (calibre L595), shows the hours, minutes and seconds. It features a date aperture at 3 o'clock. With its bracelet in steel and rose gold, this modern, elegant timepiece will enchant every woman who herself sparkles in the elegant moonlight. Water-resistant to 30m.

Aishwarya Rai Bachchan, Longines Ambassador of Elegance, wearing the Longines PrimaLuna L8.110.5.79.6.