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Longines Conquest Automatic 41mm Black (L3.658.4.56.6)

Just love the Longines Conquest Automatic 41mm Black (L3.658.4.56.6) watch. The style the color is fantansticWould highly recommend this watchj

---- [Rating: 5 / 5 stars]

Review by Cliff S, From United States Rockville

Longines La Grande Classique White Dial Ladies Watch L4.766.4.11.2

I use this watch while training for xterra and other forms of triathlon... all of my elite and professional buddies are now jealous of me because of this CUTTING EDGE piece of technology. Easily the best product on the market and it is coupled with software from FIRST BEAT.

---- [Rating: 5 / 5 stars]

Review by Ava S, From USA San Francisco

Longines La Grande Classique Two Tone Stainless Steel Ladies Watch L42743377

This watch is big, bold and heavy. Very classy and you know it's sitting on your wrist.

---- [Rating: 5 / 5 stars]

Review by Mark Webb, From France, Metropolitan Le Cres

The Swiss watchmaking company Longines boasts a long-lasting tradition of supporting charitable causes. The core values of the brand have always led Longines to serve philanthropic purposes and social responsibility remains today one of its priorities. 

It is thus natural for Longines to bring its support to the Golden Hat Foundation. This charity, founded by Longines Ambassador of Elegance Kate Winslet, is dedicated to changing the way people on the autism spectrum are perceived, by shining a light on their abilities and emphasizing their great potential. With proper education and career training, these individuals can truly realize their dreams.

Kate Winslet, co-founder of the foundation stated: "It makes me incredibly proud to work on this effort to bring awareness to the plight of people with autism. I believe that all people with autism should be given the opportunity to learn to communicate, receive a suitable academic education and experience social relationships. As a Longines Ambassador of Elegance, I am really thrilled that Longines joins us to help spread the word."

Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines said: "True to its values of excellence and elegance, Longines has always promoted the highest social ideals and it proudly collaborates with The Andre Agassi Foundation for Education and Stefanie Graf's Children for Tomorrow Foundation. It was therefore natural for the brand to also bring its support to The Golden Hat Foundation and Kate Winslet's work. Her inspiring endeavor truly translates the brand's motto and philosophy of "Elegance is an Attitude".  

On Thursday December 3 2015 in La Chaux-de-Fonds, the 19th International Symposium of Watch Marketing (Journee Internationale du Marketing Horloger JIMH) will address this unique subject under the appealing title of « Les vies multiples d'une montre (pre-owned watches) ».
The annual meeting of the professionals from the watch industry will focus its attention on a growing parallel market whose annual income is estimated at more than 10 billion Swiss francs. Speakers will talk about distribution networks, behavior of watch aficionados, attention given by the brands or even the position of auction companies.

Famous speakers already confirmed
Business leaders and specialists will deeply analyze the "pre-owned syndrome" which is rarely discussed within the trade media. Program preview of December 3, a day dedicated to get together for the marketing professionals and the watch lovers:
- A conference held by Christian Odin, CEO of Cresus, on pre-owned market, customers and experiences
- Experts round-table with the participation of Walter von Kaenel, president of Longines ; Antoine Simonin, publisher ; Regis Huguenin-Dumittan, director of the Musee International d'Horlogerie and Valery Bezençon, Professor of Marketing at University of Neuchâtel
- "The estimation process of a pre-owned watch", a conference held by Osvaldo Patrizzi, horological consultant
- A presentation of the auction sales by Geoffroy Ader, managing director of Antiquorum Online.

The full program is available on the website www.marketinghorloger.ch. Registration is open. 

Mr Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, and Mr Christophe Ameeuw, Founder and CEO of EEM, announced a new partnership during a press conference held on Tuesday 23 June 2015 in Ecaussinnes.

This important agreement sees the Swiss watch brand becoming the Title Partner, as well as the Official Timekeeper and Watch of the Longines Masters. From now on, the three show jumping events set up by the Belgian organizer and held in Los Angeles, Paris and Hong Kong bear the name of Longines and become the Longines Masters of Los Angeles, the Longines Masters of Paris and the Longines Masters of Hong Kong. The Swiss watch brand already was the Official Timekeeper and Watch of all the events organized by EEM, as well as the Title Partner of the competitions held in Los Angeles and Hong Kong.

In addition, Longines gives its name to two highlights of each one of these events: the exciting Longines Speed Challenge and the renowned Longines Grand Prix. In the Longines Speed Challenge, the competitors' aim is to achieve the fastest time, knowing that 2 penalty seconds are added for each pole that is knocked down, while the Longines Grand Prix celebrates the highest level of show jumping.

The Longines Masters combine the very best sports level and the most elegant lifestyle with a unique staging. They are prestigious 5* indoor show jumping events where the best riders in the world are competing. Indeed, Longines and EEM share common values such as elegance, tradition and performance.

Boasting a decidedly bold design, the various models of this collection nevertheless remain true to the elegance that characterises the winged hourglass brand.
Shapes and materials derive their inspiration from symbolic elements of equestrian sports with which Longines have been intertwined for over a century. Arches on racetracks evoking horseshoes, stirrups and fine leather of saddles are the b images found in the bold lines of these watches dedicated to female equestrian sports lovers.

The models evoking the arch are available in four sizes - 23 mm, 26 mm and 30 mm and 34 mm - while watches drawing their inspiration from the stirrup come in three sizes, 23.50 mm, 26.50 mm and 30 mm.
Their steel cases house a quartz movement and each of these watches also comes in a diamond-set version. The polished black lacquer and mother-of-pearl dials are adorned with diamond indexes, while the silver-coloured flinque dial features Roman numerals and the silver-coloured sunburst dial Arabic numerals.
The stirrup-shaped model with a mother-of-pearl dial is also available in an even more dazzling version, decorated with a double row of diamonds. All the watches in this collection are fitted with overstitched leather straps matching the rider outfit.

Seth Hancock of Claiborne Farm and the late Marcel Zarour Atanacio, the former chairman of OSAF (South American Organization for the Promotion of Thoroughbreds), have been chosen as the recipients of the 2015 Longines and IFHA International Award of Merit, presented by Longines, Official Partner and Official Watch of the International Federation of Horseracing Authorities.

The award was given by Juan-Carlos Capelli, Longines' Vice President, Head of International Marketing, and Louis Romanet, chairman of the International Federation of Horseracing Authorities (IFHA), at the Gala Dinner of the Pan American Conference, on 5 June, in New York.

Seth Hancock oversaw Claiborne Farm from 1972 through 2013. Soon after he became president, he syndicated Secretariat for a then record $6.08 million before the champion 2-year-old colt had begun his 3-year-old campaign, a campaign that saw him become the first American Triple Crown winner in 25 years. Under Seth Hancock's guidance and leadership, Claiborne Farm has grown into an international business focusing on breeding and raising world-class Thoroughbred racehorses.In early 2014, he was succeeded as president of Claiborne Farm by his son Walker Hancock.

The late Marcel Zarour Atanacio was the former chairman of OSAF from 2011 until his death in late 2014. Under his stewardship, he advanced OSAF's activities and organization in order to strengthen the working relationship among its members and between South America, as well as the rest of the racing world. In March 2014, he oversaw an agreement between Longines and OSAF whereby Longines became an official partner of the federation and the Swiss timekeeper would become the main sponsor of the highly rated Group 1, the Longines Gran Premio Latinoamericano.

The draw ceremony for the 6th edition of the Longines Future Tennis Aces 2015 was held on the 28th of May under the attendance of Arnaud Clement, patron for the 2015 edition. The event, hosted by journalist and former French tennis player Sarah Pitkowski, along with Vice-President and Longines International Marketing Director Juan-Carlos Capelli, provided the opportunity to officially introduce the public to the tournament program, organised by Longines since 2010.
This year, 16 young boys under the age of 13 and from 16 different countries will have the opportunity to compete on a court installed at the foot of the Eiffel Tower under conditions identical to those of the Roland-Garros tournament, for which Longines has been the Official Partner and Timekeeper since 2007.

Prior to the tournament, held between May 28 and 30, Longines invited the 16 players to a training camp at the Châtaigneraie Tennis Club - the "Longines Academy" - where they received valuable advice from Remi Barbarin and Julien Boutter, two specialists in the field.

After spending the entire week alongside event sponsor Arnaud Clement, these young champions will enjoy a unique experience, while two finalists will get to take part in an exhibition match in his and Michael Llodra's company. At the end of the tournament, the winner will receive a cup straight from the hands of FFT President Jean Gachassin, along with a watch from Longines. In addition, the two finalists will receive an annual bursary to finance their equipment until their 16th birthday.

Longines Future Tennis Aces 2015 Program
Thursday May 28, 2015 - 10:15 am - 6 pm Eighth final
Friday May 29, 2015 - 10 am - 5 pm Quarter final followed by semi-finals
Saturday May 30, 2015 - 9:30 am - 12 pm Final, followed by exhibition match with Arnaud Clement and Michael Llodra

For the sixth successive year, Longines is inviting 16 promising young tennis players under the age of 13 - coming from 16 different countries - to showcase their talent in a competition worthy of the very greatest professional players: the Longines Future Tennis Aces tournament.
Held from 28th to 30th May, the 2015 tournament, enhanced by former French tennis player Arnaud Clement as its patron, will pit 16 youngsters against one another on a clay court installed in front of the Eiffel Tower. The winner will be awarded with a Longines watch, the tournament cup and an annual scholarship until his 16th birthday.
In addition, the final of the "Rendez-vous a Roland Garros" circuit, with which Longines has partnered for the first time this year, will be held on the very same court. The winners will receive a Wild Card, allowing them to compete against the best international players in the French Open's Junior tournament.

The visit to Paris for these future champions will start on 26th and 27th May with the Longines Academy, a training camp that will give them the opportunity to familiarise themselves with playing on clay and to receive precious technical tips from two specialists in the sport. Throughout the week, the players will receive encouragement from Arnaud Clement, who the finalists will get the chance to play against in the exhibition match to be held after the tournament's final on Saturday 30th.

The Longines Future Tennis Aces tournament is held during the first week of the French Open at Roland-Garros, of which Longines has been the Official Partner and Timekeeper since 2007. To mark this top-level sporting event, Longines is highlighting a new steel chronograph model, the Conquest Classic Moonphase, housing a self-winding mechanical movement.

This year, Longines has become the partner of the "Rendez-vous a Roland-Garros" tournaments being held in China and Brazil. These competitions aim to identify the best players on clay from their countries with a view to allowing them to fulfil their dream of participating in one of the most prestigious tournaments in the international tennis calendar. The two winners of each tournament (one male and one female) will play against one another in the competition's finals to be held in Paris on May 24, on the same court as the Longines Future Tennis Aces event.

Longines was proud to present the Conquest Classic Moonphase, dedicated to its passion for equestrian sports, during the 2015 Longines Hong Kong Masters. This edition of the event was held from February 13th to 15th at AsiaWorld-Expo. The Swiss watch brand has been the Title Partner and Official Timekeeper of this prestigious event since its first edition in 2013.
The Longines Hong Kong Masters is part of the Masters Grand Slam: a series of indoor equestrian events which attract the best horse riders in the world to take part in exceptional competitions held in Asia, America and Europe

On Friday, Julien Epaillard on Pigmalion du Rozel won the Longines Speed Challenge, while Scott Brash on Hello Annie secured the second place and Gerco Schröder on Glock's Prince de Vaux was third. Sunday was marked by the win of John Whitaker on Argento, followed by Henrik von Eckermann on Gotha FRH and Simon Delestre on Ryan des Hayettes, in front of Longines Ambassador of Elegance Aaron Kwok at the Longines Grand Prix. All winners were honoured by receiving elegant Longines watches from the hands of Mr. Walter von Känel, President of Longines.

To invite the best horse riders to compete in fourteen of the most beautiful cities around the world: that's the heart of the Longines Global Champions Tour. In 2013, Longines and this prestigious show jumping trial series concluded a long-term partnership. The Swiss watch brand has also become the Official Partner and Timekeeper for the Longines Global Champions Tour, thus opening up a new chapter in the history of equestrian sport. This agreement illustrates the seriousness of Longines' dedication to five-star outdoor show jumping events and perfectly represents the values and traditions shared by both parties.

On Saturday 15 November 2014, Rolf-Göran Bengtsson on Casall Ask won the Longines Global Champions Tour Grand Prix of Doha, one of the highlights of this stage. He therefore received an elegant Longines watch.
As the Doha leg marked the end of the season, the results obtained by the riders enabled the establishment of the final 2014 overall Longines Global Champions Tour Ranking classification. Scott Brash (UK) was declared winner of the Longines Global Champions Tour 2014, while Rolf-Göran Bengtsson (Sweden) arrived second and Ludger Beerbaum (Germany) third. To honour their successes, all three received distinguished Longines watches from the hands of Mr. Charles Villoz, Vice President of Longines.
 

On Sunday, 5 October 2014, the large crowds that flocked to the Longchamp Racecourse. For the second consecutive year, Thierry Jarnet on Trêve was the first across the finish line to carry off the 2,400-metre Qatar Prix de l'Arc de Triomphe.

The Swiss watch brand also presented on the same day another French top-level international race, the Prix de l'Opera Longines, which was also won by Thierry Jarnet, but this time on We Are.

This year's Official Watch for the Qatar Prix de l'Arc de Triomphe was a steel chronograph from the Conquest Classic collection, a line of timepieces dedicated to Longines' passion for horseracing. With a diameter of 41mm, this timepiece is equipped with an exclusive column wheel movement. Its black dial, with one Arabic numeral and eleven applied indexes all coated with Super-LumiNova®, displays the hours and minutes, with small seconds at 9 o'clock, a 30-minute counter at 3 o'clock, a 12-hour counter at 6 o'clock, and the date display at 4:30. Just like the entire Conquest Classic collection, the watch is water-resistant to 5 bar and its screwed-down case-back is equipped with a sapphire crystal.

The was awarded to the two most precise classical archers over the season, Brady Ellison (USA) and Aida Roman (MEX), who also both clinched the World Cup title. Each was presented with a trophy, a Longines watch and a cheque for CHF 5,000.

Longines is proud to have supported the Archery World Cup as its Official Partner and Timekeeper. The Swiss watch brand is also proud to announce the continuation of the partnership with World Archery that it entered into in 2008. "We are very pleased to renew our support for an ancient art and discipline which embodies the brand's long-standing involvement in precision and traditional sports" said Walter von Känel, the President of Longines. "Moreover, the elegance of this sport, which requires extreme skill, concentration, precision, balance and discipline, is a perfect reflection of our core values, summed up in our slogan "Elegance is an attitude".

The Official Watch for the event was a steel chronograph from the brand's Conquest Classic collection. With a diameter of 41 mm, this model features a black dial and houses an exclusive column-wheel chronograph movement. Like all the timepieces in the Conquest Classic collection, the watch is water-resistant to 5 bars and has a sapphire glass, screw-in case back.

Longines was the Official Timekeeper and Official Watch of the proceedings. Bringing together over 650 exhibitors and breeders spread over 120,000 sq.m., the event served as preparation for the Longines FEI World Cup Jumping competition final, to be held precisely in Lyon From April 17 to 21 2014. What's more, on that Sunday, the Longines Grand Prix presented by GL Events was run - and won by Maikel van der Vleuten riding VDL Groep Verdi.
In the context of Equita'Lyon, Longines also provided its support to JustWorld International, a charity association, to help it further its mission successfully. JustWorld International collects funds for a variety of projects designed to assist children in developing countries, particularly within the ambit of its "Give 4 Good" worldwide campaign, backed by many professional riders. Every year, "Give 4 Good" provides over 3,000 children with an opportunity to improve the course of their life. In this perspective, Longines set up a "Longines Clear the Jump" contest at the 2013 Equita'Lyon competition. Every obstacle faultlessly cleared at the Longines Grand Prix presented by GL Events, had Longines make a donation to JustWorld International, enabling the Swiss watch brand to assist the association's work concretely.  
In Lyon, Longines presented Longines DolceVita. The timepiece of the event was a quartz watch in steel set with 32 diamonds whose sparkle emphasises the rectangular form and harmonious proportions of the case. The white dial features ten indices, an Arabic numeral 12 and silvered hands that indicate the hours and minutes, with a small second at 6 o'clock. This elegant, contemporary model is mounted on a steel bracelet.

Title Partner and Official Timekeeper of the Longines Global Champions Tour, Longines partnered the Monaco leg of the competition and presented two of its major events: the Longines Pro-Am Cup on Friday, won by Mark McAuley riding Loriot and by Maddalena Valenzano Menada on Quidana, and the Longines Global Champions Tour Grand Prix of the Prince of Monaco on Saturday, the latter won by Richard Spooner on Cristallo followed by the riders William Funnell and Edwina Tops-Alexander.
 

The winners were each presented with a Longines wristwatch as they improved their rankings in the Longines Global Champions Tour Ranking.
This year, the official watch of the Monaco show jumping competition is a model from the new Conquest Classic line, dedicated to Longines's support of equestrian sport disciplines. This new collection of models is fitted with self-winding calibres.
 

Churchill Downs Racetrack, home of the world famous Kentucky Derby and Kentucky Oaks, has entered into a long-term agreement with internationally renowned Swiss watchmaker Longines to serve as Entitlement Partner of the Kentucky Oaks and to retain its role as Official Watch and Timekeeper of the Kentucky Derby. As a result of its existing and expanded partnership, the Kentucky Oaks has been renamed the "Longines Kentucky Oaks," and Longines is the Official Timekeeper of Churchill Downs Racetrack. Longines will host multiple events surrounding Longines Kentucky Oaks Day, Friday, May 3, 2013, and the famed "Run for the Roses," Saturday, May 4, 2013.
As it has in the past, Longines will award watches from the elegant Longines Saint-Imier Collection to the winning horses' owner, trainer and jockey on both race days. A Longines digital countdown clock is currently featured on the Churchill Downs website, www.KentuckyDerby.com, as the official countdown to the "Greatest Two Minutes in Sports." Represented by tennis legend and longtime Ambassador of Elegance Stefanie Graf, Longines will have a b presence throughout Churchill Downs and other Derby-affiliated events including Taste of Derby, the Longines Kentucky Oaks Fashion Contest and the Winner's Party. Additionally, Longines will sponsor the Churchill Distaff Turf Mile presented by Longines on Kentucky Derby afternoon and will have timepieces and branded clocks on display throughout the Churchill Downs facility. The brand's logo will also be prominently featured on the official Kentucky Derby Red Carpet, racetrack and other surrounding areas.
Longines Kentucky Oaks 139 is the Kentucky Derby's $1 million companion race for 3-year-old fillies at 1 1/8 miles and is televised on NBC Sports from 5-6 p.m. (ET) The Longines Kentucky Oaks features a "Ladies First" theme, continuing the "Pink Out!" tradition which encourages all attendees to wear pink to the track. The Longines Kentucky Oaks Fashion Contest will celebrate elegant Derby style and will award one lucky woman who successfully models her own personal ensemble on the "pink carpet" a stainless steel and rose gold Longines Saint-Imier Collection watch featuring a stunning diamond bezel.
"Longines Kentucky Oaks Day is all about the ladies," said Churchill Downs President and CEO Kevin Flanery. "Our female fans continue to respond favorably to the new traditions of fashion and fun that we have been bringing them over these last few years, and we feel that the elegant Longines brand is a natural fit for the feminine spirit of the Longines Kentucky Oaks."
"Our passion at Longines is equestrian sports, so we are delighted to return for a third year as the Official Watch and Timekeeper of the Kentucky Derby and to expand our partnership to include the Longines Kentucky Oaks," said Longines President Walter von Känel. "This partnership embodies the Longines brand image and philosophy stated in its slogan 'Elegance is an attitude.'"

Longines Kentucky Oaks day activities:
"Pink Out!" Tradition Continues
The official color of the Longines Kentucky Oaks is pink in celebration of all the ladies. The Pink Out encourages all Oaks attendees to wear pink or incorporate pink into their attire to show their support for cancer survivors. Churchill Downs will be decked out in pink as well, including pink-colored bunting, flower beds, flags and jockeys' and pony riders' apparel. Churchill Downs bugler Steve Buttleman will sport a pink uniform as he calls horses to the post throughout Longines Kentucky Oaks Day.
Longines Kentucky Oaks Fashion Contest
Ladies of all ages in attendance on Longines Kentucky Oaks Day can enter the Longines Kentucky Oaks Fashion Contest for the chance to win a stainless steel and rose gold Longines Saint-Imier Collection watch featuring a stunning diamond bezel. Entrants showcasing their finest Longines Kentucky Oaks attire will be judged on the "Pink Carpet" inside Gate 10. Participants are judged by how well they incorporate pink into their ensemble. Coverage of the contest appears on NBC Sports Network.
Survivors Parade presented by Kroger
The 2013 Survivors Parade presented by Kroger provides some of the most memorable and touching moments as cancer survivors invited by Churchill Downs parade along the main track just moments before the running of the Longines Kentucky Oaks. This year, Churchill Downs has invited back participants from the 2012 Survivor Parade which was interrupted by storms last year.  
$1 Million Longines Kentucky Oaks
Kentucky Oaks Day - an unofficial Louisville holiday with many schools and businesses closed - is the third largest attended horse race in America only behind the Kentucky Derby and Preakness Stakes. In 2012, 112,552 attended the festivities, which marked the 12th time in the last 13 years that attendance topped the 100,000 mark. With a $1 million guaranteed purse, The Longines Kentucky Oaks is the most lucrative American horse race for 3-year-old fillies. Twenty-six Oaks winners have gone on to be crowned with an Eclipse Award as North America's champion 3-year-old filly and nine are enshrined in racing's Hall of Fame.
The lofty purse reflects the Oaks' status and importance as a sports and entertainment event. Wagering on the 12-race card in 2012 was a record $39.9 million, which included an unprecedented $11.8 million on the Oaks alone. The maximum number of starters in the race is 14, and at least 13 fillies have been in the starting gate for five of the last seven years. The winner receives a silver trophy, a garland of pink star-gazer lilies and an estimated $564,200 payday.

Last year after Longines' elegant event (can we link to my story from 9.5.11 here?), I reported how I kept betting on jockey Andrasch Starke in the wrong races. Learning from my mistakes, I bet on him when it counted. As did the stall that brought Danedream to Iffezheim, Germany's premier horse racing event.
Over the weekend, I kept thinking of how Danedream's story reminded me a lot of Seabiscuit, the horse who made it to Hollywood. A German thoroughbred racehorse who no one wanted at the beginning (her eventual owners only paid € 9,000 for her), four-year-old Danedream is the most successful racehorse to ever come from Germany. Her races were chiefly won in 2011 and 2012. This past weekend she raced for the last time in Iffezheim: apparently racehorses retire at the zenith of their careers.
 

This is all great news for Longines, as the interest surrounding Danedream led the main Iffezheim race called the Grosser Preis von Baden - in which Longines offered a total of 250,000 euros and the prize of honor, including a watch, to the winners - to be nationally and internationally televised, preempting even soccer on German television.
 

Grand Prix for a Hat
The Iffezheim week is a highpoint of the social calendar in the Germany's Baden in addition to being the most important event on Germany's horseracing calendar. In addition to participating in the grand prix ball celebrating the sporting occasion, Longines, the event's timing partner, also awarded the Longines Prize for Elegance to the most elegant female visitor to the races. As you probably know, hats are grand tradition at equestrian sporting events, one that is also honored in Germany. Congratulations to Ines Wallraff for going home with a timepiece from the Saint-Imier Collection as well as a beautifully sunny day at the races.
 

 The Agassiz 180th Anniversary Limited Edition watch is a contemporary addition to the collection launched in 1982 as a tribute to the founder of Longines, Auguste Agassiz. This model has an ultra-slim rose gold case with a diameter of 25.50 mm set with 180 diamonds. The timeless style of this exceptional timepiece, fitted with a quartz movement, is completed by the mother-of-pearl dial featuring twelve diamond hour-symbols. Mounted on a black alligator strap, this sleek and sophisticated model is available in a limited series of 180 pieces.

1900s: Universal Exhibition in ParisPressing market demand with respect to both technology and styling drove watchmakers at Longines to design caliber L21.59. After the first Longines watch's 1867 bronze medal, in 1900 Longines caliber 21.59 won a Grand Prix at the Universal Exhibition in Paris with a one-of-a-kind creation called La Renommee, in 18K gold.The first wristwatches
When watches gradually migrated from waistcoat to wrist, Longines was in 1905 the first to turn out wristwatches by largely mechanical means. This innovation marked the start of a complete reorganization of the Longines' factory working and production methods during the 1920s and 1930s.1910s: The first shaped watchesAs early as 1912, Longines watches began to lose their round silhouette, the better to explore, and exploit, the geometry of elegance. Truly revolutionary for the period, Longines' rectangular and square-shaped models marked the start of a century of Longines design. Style followed style in any number of variations as taste turned into trend and trend into fashion, made possible by ever finer craftsmanship and sophisticated technologyLongines and gymnastics
Longines entered the world of gymnastics at the 1912 Swiss Federal Gymnastics Meet in Basel, Switzerland. The partnership resulted in a world's premiere: the introduction of automatic timing. Longines used an electromechanical system with start and finish tapes, fielded for the first time for the 80-meter dash. It marked a turning point in Longines' increasingly close cooperation with the world of gymnastics.

In 1933 the American aviator Charles Lindbergh set off with his wife on a trip of 47,000 km around the North Atlantic. Having achieved a remarkable technical and human feat in being the first man to fly non-stop across the North Atlantic in his Spirit of St. Louis, Lindbergh wanted to explore possible future air routes across the far north before returning to the USA via Cape Verde and Brazil. The equipment Lindbergh took with him on his long expedition included a wrist chronograph created specially by Longines for this very purpose. Today Longines is re-issuing this exceptional timepiece, known as the Longines Lindbergh's Atlantic Voyage Watch, as a tribute to the historical feat achieved by this pioneer of the skies.

In the wake of his solo flight in 1927 from New York to Paris - the first non-stop flight across the North Atlantic - Charles Lindbergh gained international fame and was in great demand by aviation companies, which were being developed at the time. Wanting to be of service, Lindbergh decided in 1933 to investigate possible air routes across the far north with his wife, Anne Morrow Lindbergh. The young couple set off from New York on a trip of some 47,000 km that would take them to New Foundland, Greenland, Iceland, Denmark, Sweden, Finland, Russia, Great Britain, France, the Netherlands, Switzerland, Portugal, the Azores, the Canary Islands and Cape Verde before returning to the USA via the Gambia, Brazil and Cuba.

For this expedition, Lindberg decided to take a powerful aircraft with a 710 hp engine and a variable propeller. He also took two radios and an inflatable canoe in case they were forced to eject from the aircraft. During their trip, they christened their plane the Tingmissartoq, which is an Inuit word meaning "the one that flies like a great bird". Lindbergh's navigational instruments included a directional gyroscope, an artificial horizon, an icing gauge and two aperiodic compasses, all of which were the very latest equipment at that time. But Lindbergh also took with him a Longines chronograph developed specially for his flight to Greenland and the far north.
This time-piece had a wristwatch chronograph movement with a 30-minute counter. It measured time to the fifth of a second and the chronograph mechanism also had a tachymeter that could measure speeds of up to 500 kph. With the flying conditions that were experienced by the Lindberghs, a reliable time-piece was one of the final safeguards as far as navigational instruments were concerned.

Longines' creation of this timepiece for the Lindberghs' trip around the North Atlantic was evidence of the confidence that the American aviator had in the Swiss watch manufacturer. In 1927 the time-measuring instruments created by Longines enabled the International Aeronautical Federation, for which the company had been an official supplier since 1919, to measure the duration of Lindbergh's flight from New York to Paris with great precision. Subsequently, by virtue of his experience as a pilot and navigator, Lindbergh devised a system to improve the aerial and nautical navigation of the period. He contacted Longines, who put his invention into practice by producing the Lindbergh Hour Angle watch. Together with a sextant and a nautical almanac, the watch could be used to determine geographical position by calculating one's exact longitude. In 1933, to mark its productive collaboration with Lindbergh, Longines designed the watch chronograph especially for the Lindbergh's' trip around the North Atlantic.
Today, Longines is re-issuing this time-piece under the name of the Longines Lindbergh's Atlantic Voyage Watch as a tribute to the long trip undertaken by the couple across the far north. This mechanical wrist chronograph has a diameter of 47.50 mm and a self-winding movement. Just like the original model, it has small seconds at 9 o'clock and a 30-minute counter at 3 o'clock. The time and time measurements are displayed using hands of blued steel on a silvered dial with a white surround and the watch has a tachymeter for measuring speeds of up to 500 kph. The model has a sapphire glass and a solid case back that protects a transparent back cover through which the workings of the movement can be admired. The watch is mounted on a genuine brown alligator strap. The new versions are in either steel or rose gold. The Longines Lindbergh's Atlantic Voyage Watch constitutes an exquisite contemporary version of a timepiece that was part of a great aeronautical adventure.

Agnieszka is joining the family of Longines testimonials that includes the legendary couple Andre Agassi and Stefanie Graf.
Longines is proud of its long history of sports timekeeping. As the official partner of the legendary French Open at Roland Garros since 2007, the Swiss watch manufacturer is delighted to be able to include in its family of ambassadors of elegance two of the most famous winners of the prestigious Paris tournament, Stefanie Graf and Andre Agassi. Incidentally, the couple will be celebrating the 10th anniversary of their triumph in Paris on 6 June at a Longines event not to be missed.

Agnieszka Radwanska will also be present and will be making her first international appearance as a Longines Ambassador of Elegance. The young talent will of course also be competing at the French Open this year for the third consecutive time.
This young player is the product of a family success story. Like her illustrious predecessor Stefanie Graf, Agnieszka started playing tennis at the age of 4, spurred on by her father. She grew up and trained in Gronau in Germany. After going professional in 2005 she succeeded in reaching the last 16 at Wimbledon that year. Agnieszka won her first tournaments (singles and doubles) two years later. In 2008 this young girl became the first-ever female Polish player to reach the top 10 in the world rankings.
A basically calm but extremely determined person, Agnieszka hopes to become the world no. 1 one day ... no more, no less!
What does Agnieszka think about her partnership with Longines? "It's a privilege to be a Longines Ambassador of Elegance. To represent this fantastic watch manufacturer alongside such tennis legends as Stefanie Graf and Andre Agassi is a real honour. I love Switzerland and I adore watches but until now I've never had a watch made by such a beautiful brand," she announced at her press conference in Warsaw.
On the subject of this new partnership, Walter von Känel, President of Longines, said that he was delighted to welcome the young Polish tennis player to the Longines family and was looking forward to congratulating her on her future successes.