Replica Longines Stainless steel Watches, Imitation Longines Stainless steel Watches

Longines PrimaLuna Automatic 26.5 Pink Gold Leather MOP (L8.111.8.87.2)

I purchased this Longines watch for my fianc for Christmas this year. He loves it not only because it is classic looking and sophisticated, but also because it is very slim and lays very nicely on his wrist. It has a double clasp so it opens wide, and comes in the beautiful packaging. The perfect gift!

---- [Rating: 5 / 5 stars]

Review by Massimo Necchi, From France Rixheim

Longines Column-Wheel Chronograph (L2.749.4.92.0)

I bought this Longines Heritage watch for daily use and for workouts (swimming and running). It has functioned very nicely. I also used it in the ocean over a week and it has done just fine. It holds up to hot water in the shower after workouts as well.

---- [Rating: 5 / 5 stars]

Review by Mick Panko, From USA Villa Hills

Longines Conquest 29.5 Automatic Double Row Diamond (L3.180.0.57.6)

I wear this Longines Conquestwatch at least twice a week. I have a lot of watches but I truly love the boldness of this watch. Keep it up, Iman!

---- [Rating: 5 / 5 stars]

Review by Hylanie Chan-Williams, From Andorra Encamp

On Friday 13 November 2015, Longines had the honor to present the Longines Rising Star Award to an outstanding young equestrian athlete. This year, the award was presented to British show jumping rider Jessica Mendoza by Juan-Carlos Capelli, Vice-President of Longines and Head of International Marketing. He also awarded her an elegant Longines watch from the new Longines DolceVita collection, which celebrates contemporary elegance and feminity, and is therefore a perfect match for the talented young female athlete.

The recipient of the 2015 Longines Rising Star Award Jessica Mendoza can already look back on an impressive track record at only nineteen years old. In the last twelve months alone, she has won over 10 major competitions and she recently finished second at the prestigious Longines FEI World Cup^TM Jumping in Helsinki. This summer, she also became the youngest British athlete in forty years to compete at the 2015 European Jumping Championships. Thanks to her determination and hard work, Jessica Mendoza is now competing alongside and against the world's most successful show jumping athletes. She is known as being focused, cool under pressure and she is a true role model in the equestrian community.

The FEI Awards were set up in 2009 and are presented each year to individuals and organizations contributing to progress and excellence in equestrian sports - both indoor and outdoor. The Longines Rising Star Award rewards athletes between the ages of 14 and 21 who demonstrate outstanding sporting talent.

During the 46^th Artistic Gymnastics World Championships, which took place in Glasgow from 23 October to 1^st November 2015, Longines had the honour of awarding the Longines Prize for Elegance to Longines Ambassador of Elegance Giulia Steingruber (Switzerland) and Max Whitlock (Great Britain).

Set up in 1997, this prize is aimed at honouring the most elegant and charismatic sportswomen and men. Apart from purely technical considerations, the criteria applied by the jury are based on harmonious movement, emotion and, above all, elegance during the performances. The jury was made up of Prof. Bruno Grandi, FIG President, Steve Frew, Commonwealth Games Gold medalist for Scotland, Amy benbow-Hebbert, PR Manager of Longines UK, and Walter von Känel, President of Longines. The winners of the Longines Prize for Elegance received an elegant Longines watch, a trophy, as well as cheque.

The Official Watch in Glasgow was a model of the new Longines DolceVita collection, which represents contemporary elegance of the Longines watchmaking brand worldwide. The lady watch, cased in steel, is decorated with diamonds and featuring a silver-coloured "flinque" dial adorned with painted Roman numerals.

This event inaugurated the newly named Longines Masters, a series combining the very best sports level with the most elegant lifestyle on a unique staging. During the four days of the event, the guests had the chance to experience exceptional and exhilarating show jumping competitions while also enjoying various social events that celebrated the glamorous Los Angeles spirit.

On the sporting side, Longines gave its name to some highlights of the Longines Masters of Los Angeles: the Longines Speed Challenge on Friday, won by Ireland's Bertram Allen on Quiet Easy 4 and the Longines Grand Prix on Sunday, claimed by Germany's Marco Kutscher on Van Gogh. In the former, the competitors' aim is to achieve the fastest time, knowing that 2 penalty seconds are added for each pole that is knocked down, while the latter celebrates the highest level of show jumping.

The brand also took part on Saturday in the Pro-Am "Style & Competition" for Charity, a class aiming at raising money for charitable organizations in a glamorous atmosphere. In this trial, each team consists of two riders, one from among the world's best professional riders and an "amateur". This year, Longines was supporting Jane Richard Phillips and Hannah Selleck, who competed for JustWorld International. This institution, founded by Jessica Newman in 2003, acts as a catalyst for positive change in the developing world by working with local partner organizations to provide basic education, nutrition, health, hygiene, and vocational programs for children in impoverished communities in Honduras, Cambodia, Guatemala, and Colombia.

The Longines DolceVita line was the Official Watch of the event. Inspired by the Italian sweet life, the "Dolce Vita", it is worn on the wrists of women who know how to make the most of life's simple pleasures. As a tribute to those ladies, Longines has decided to offer a new interpretation of this collection, subtly combining geometric lines with soft curves.

The series of the Longines FEI World Cup™ Jumping North American League began in Bromont this weekend and was marked by the victory of Schuyler Riley on Dobra de Porceyo. As the Top Partner of the FEI, Longines is the Title Partner, Official Timekeeper and Watch of the fourteen legs of the series, which qualify the participants to the final of the Longines FEI World CupTM Jumping in Göteborg in March 2016.

The first season of the Longines FEI World CupTM Jumping North American League opened this week-end in Bromont, Canada, with the victory of Schuyler Riley on Dobra de Porceyo timed by Longines, the Title Partner, Official Timekeeper and Watch of the series. The 14 separate competitions that make up this series take place throughout the U.S, Canada and Mexico from August until the Longines FEI World CupTM Jumping final in Göteborg in March 2016. As Title Partner, Longines also serves as Official Timekeeper and Official Watch of this event.

Following in the footsteps of the "small is beautiful" trend, this miniature jewellery watch, featuring a classic design, is adorned with diamonds and set on bright straps, from vivid red, to soft lavender, trendy beige to chic black. Its stainless steel case measures only 16 mm in diameter and is water-resistant to 30 m.

The Longines Mini is driven by the L298.2 quartz movement and displays the hours and minutes. Four diamond indexes and rhodium plated hands enhance its white mother-of-pearl dial. A row of diamonds surrounds the bezel.

The finesse of these new miniature creations will win over women seeking a jewellery watch that can be worn on any occasion.

Inspired by the Italian sweet life, the "Dolce Vita", it is worn on the wrists of women who know how to make the most of life's simple pleasures. As a tribute to those women, Longines has decided to offer a new interpretation of this collection, subtly combining geometric lines with soft curves. The lines of the rectangular case have thus been elongated and arched, some models enhanced with diamonds, to magnify the contemporary elegance and femininity of these new pieces.

Cased in steel, and sometimes decorated with diamonds, the Longines DolceVita collection comes in four dimensions. A silver-coloured "flinque" dial adorned with painted Roman numerals and a black lacquered or white mother-of-pearl dial with diamonds decorates the watches of this line. Slender rhodium-plated or blued-steel hands point to the passing hours and minutes. With their quartz movement, the timepieces are finished by a choice of black, white, grey or red leather straps or by a stainless steel bracelet.

During single Swiss leg of the Longines FEI World Cup™ series last Sunday, one of the highlights of this year's Mercedes-Benz CSI Zurich, the best pair was Sergio Alvarez Moya (ESP) on Carlo. Bertram Allen (IRL) on Molly Malone V finished second while Rolf-Göran Bengtsson from Sweden riding Casall ASK reached the third place. The winner was presented with a Longines timepiece by Mr. Charles Villoz, Vice-President of Longines. The winner of Friday's Longines Grand Prix, Penelope Leprevost (FRA) on Flora de Mariposa, received an elegant watch of the Swiss watch brand.

The official watch of the Mercedes-Benz CSI Zurich was the new Conquest Classic Moonphase. This chronograph combines Longines' passion for equestrian sports with the horological and traditional know-how of the brand.

As the Official Partner of the International Gymnastics Federation (FIG), Longines was the Official Timekeeper for the 45th Artistic Gymnastics World Championships, held in Nanning, China. During this world class event, the brand awarded the Longines Prize for Elegance to Kohei Uchimura (Japan), winner of the all-around title for the fifth year in a row and Yao Jinnan (China), silver medalist in the team competition. In addition, Longines Ambassador of Elegance Aaron Kwok came to congratulate the Chinese men's team on delivering a brilliant performance and winning the World Championships title.

Set up in 1997, the Longines Prize for Elegance is aimed at honouring the most elegant and charismatic sportswomen and men. Apart from purely technical considerations, the criteria applied by the jury are based on grace, harmonious movement and emotion during the performances. The winners of the Longines Prize for Elegance received a trophy, a Longines watch, as well as cheque worth US$ 5,000.

Symbolising the contemporary elegance of the brand, the Conquest Classic collection highlighted this important international competition in Nanning. Housing a mechanical calibre, the Official Watch of the event displays a white mother-of-pearl dial and 12 diamond indices. This magnificent timepiece in steel and rose gold cap is the perfect illustration of the famous Longines slogan: "Elegance is an attitude".

Longines first became involved in gymnastics in 1912, when it launched an innovative electro-mechanical timing system. For over twenty years the brand has been the official partner and timekeeper for artistic and rhythmic gymnastics competitions organised by the International Gymnastics Federation.

Longines has a longstanding partnership with the International Gymnastics Federation (FIG) and is the Official Partner and Timekeeper of the 33rd Rhythmic Gymnastics World Championships 2014.

Especially in gymnastics, movement is a challenge requiring not only flawless execution, but also intangible grace, beauty and harmony known as "elegance". As the Official Partner and Timekeeper of the 33rd Rhythmic Gymnastics World Championships 2014 in Izmir, Longines presented the Longines Prize for Elegance, for which all participants in the individual all-around finals held on Friday September 26th were nominated. The gymnasts under consideration for the prize were evaluated according to a number of complementary criteria.

Set up in 1997, the Longines Prize for Elegance takes the form of a trophy representing a gymnast in movement created especially for Longines by the Swiss artist Jean-Pierre Gerber. In addition, the proud winner Yana Kudryavtseva received a cheque worth US$ 5,000 and an elegant Longines timepiece. The Official Watch of the 33rd Rhythmic Gymnastics World Championships was a Conquest Classic model in steel and rose gold, featuring a white mother-of-pearl dial set with 12 diamond indices.

Yana Kudryavtseva, newly-appointed Longines Ambassador of Elegance, did not miss the opportunity in Izmir to demonstrate once again that she is one of the best rhythmic gymnasts of her generation.

Longines first became involved in gymnastics in 1912, when it launched an innovative electro-mechanical timing system. For over twenty years the brand has been the official partner and timekeeper for artistic and rhythmic gymnastics competitions organized by the International Gymnastics Federation.

Glasgow witnessed the Closing Ceremony of the XX Commonwealth Games on Sunday 3 August 2014. Mr. Charles Villoz, Vice President of Longines, attended this great show in the company of Glasgow 2014 Chairman Lord Smith of Kelvin. To honour the success of the event and the great collaboration, Lord Smith of Kelvin was presented with a Longines timekeeping bell by Mr. Villoz, created especially for the Games.

Longines has been the Official Timekeeper and Watch of Glasgow 2014, the XX Commonwealth Games, as well as the Presenting Partner of the Gymnastics competitions. Over a period of 11 days of competitions, the Swiss watch brand put its skilled expertise in the service of the largest sporting event ever held in Scotland. It provided more than 190 timekeepers and 122 tonnes of equipment to support Glasgow 2014.

The Official Watch of the Games was a chronograph in steel from the Conquest Classic collection, housing an exclusive mechanical column-wheel calibre. With a diameter of 41 mm, its black dial is set with one arabic numeral and 11 applied indices with Super-LumiNova®. It displays the hours and the minutes, a small second at 9, a 30-minute counter at 3, a 12-hour counter at 6 as well as the date at 4:30. Just as the entire Conquest Classic collection, this timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

Longines' involvement in the Commonwealth Games dates back to 1962, when it was the Timekeeper of the event in Perth, Australia.

The name Longines has long been associated with breathtaking feats achieved by pioneers who have always dared to go beyond their limits, notably in underwater exploration. In the 1950s the brand supplied measuring instruments for the bathyscaphe Trieste, which set a diving record in 1953. In addition to technical equipment, Longines also produced robust and reliable watches intended for use by keen amateur divers. Dating from the 1970s, two such models have been taken as inspiration for the new The Longines Heritage Diver watch.

Available in two versions, one with three hands and the other a chronograph, these new models boast a black, satin-finish dial that elegantly combines red highlights with details coated with Super-LumiNova®. Moreover, both versions feature a bidirectional rotating inner flange. Like the original creations, the two new models have a diameter of 43 mm. The case back, crown and bezel are screwed in, thus ensuring water-resistance to 30 bar (300 metres). The cushion-shaped steel case has a brushed sunburst decoration on the upper surface and is polished around the sides. The case back is engraved with the figure of a diver, recalling the first diving watches produced by Longines.

The model with 3 hands differs from the other with its daring mix of colours set off by the black dial, namely one red hand and red minute zones, touches of Super-LumiNova® coating and grey rhodium plating. The graduated scale from 0 up to 60 enables the diver to calculate how long he or she has been underwater by synchronising the 12 o'clock hour symbol with the minute hand. The inner flange is activated using the crown at 2 o'clock. The chronograph version boasts the same colour scheme, but in contrast the graduated scale on the flange goes from 60 down to 0. This enables the diver to calculate the remaining time, for example to allow for decompression when returning to the surface, by synchronising a given point with the minute hand. The new The Longines Heritage Diver watches are fitted on a black synthetic or rubber strap.

Longines was proud to return to Hong Kong for the second year as Title Partner and Official Timekeeper of the Longines Hong Kong International Races. This race day is one of the most prestigious in the international calendar with four international group 1 races. Around 70'000 race-goers were present at Sha Tin Racecourse to witness great moments of sport. It was the ideal day to discover the models of the Conquest Classic collection, a line of watches dedicated to equestrian sports and representing Longines' long watchmaking tradition.

Longines Ambassador of Elegance and horse lover Aaron Kwok Fu-Shing participated in the excitement of the four Group 1 races and witnessed the victory of Akeed Mofeed with jockey Douglas White in The Longines Hong Kong Cup (2000m). Dominant under jockey Zac Purton triumphed in the Longines Hong Kong Vase (2400m) whereas Lord Kanaloa ridden by Y. Iwata won the Longines Hong Kong Sprint (1200m). As for the Longines Hong Kong Mile (1600m), it was won by Glorious Days under jockey Douglas White. All the winning owners, trainers and jockeys have been presented with Longines timepieces by Mr. Aaron Kwok Fu-Shing, Longines Ambassador of Elegance, Mr. Walter von Känel, President of Longines, Mr. Kevin Rollenhagen, Managing Director of The Swatch Group Hong Kong, Mr. Juan-Carlos Capelli, Vice President & Head of International Marketing of Longines and Ms. Karen Au Yeung, Vice President of Longines Hong Kong.

True to its motto "Elegance is an attitude", the brand awarded the Longines Prize for Elegance to Sherie Legrix, appointed most elegant lady of the day at Sha Tin Racecourse.

The Official Watch of the Longines Hong Kong International Races is a model of the Conquest Classic line. With a diameter of 40 mm, this model in steel and rose gold, houses the mechanical caliber L619. Its silvered dial is set with 3 arabic numerals and 9 applied indices with Super-LumiNova® and displays the hours, the minutes and the seconds as well as the date at 3 o'clock. This timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

2013 Longines World's Best Racehorse

As the Official Partner of the International Federation of Horseracing Authorities, Longines had the pleasure to present the Longines World's Best Racehorse Ceremony during the Longines Hong Kong International Races Gala Dinner.

This title honours the three world's best racehorses of the year according to the Longines World's Best Racehorse Rankings. The ratings are based on the performance of horses in elite races. This year, two horses are placed equal first with 130 points: the Australian filly Black Caviar, undefeated in 25 races, and Trêve, the 3 years old French filly, who won the Prix de Diane Longines and the Qatar Prix de l'Arc de Triomphe in 2013. They are followed by the American gelding Wise Dan, with 129 points.

The trophy of the Longines World's Best Racehorse is a crystal vase named Equus.

As the Official Timekeeper of the Melbourne Cup Carnival, Longines continues a b partnership with the Victorian Racing Cup approaching its twelfth year. The Swiss watch brand is the Title Partner of the Longines Mackinnon Stakes, won this year by British trainer Andrew Balding and his star gallop Side Glance and jockey, Jamie Spencer. Owner Sheik Fahad Al Thani is one of the luckiest visiting owners to ever come to Melbourne as for the third consecutive year, saw one of his horses win a major prize at the Spring Carnival. In 2011, Sheikh Fahad's Dunaden won the Melbourne Cup, Australia's race that stops the nation, Longines was thrilled to see the same colours win the Longines Mackinnon Stakes on Saturday.
A key highlight in the Longines' Carnival Program is the partnership of the international Group 1 Race on AAMI Victorian Derby Day, the Longines Mackinnon Stakes. On Saturday, Jamie Spencer on Side Glance won the Longines Mackinnon Stakes (2000m) at Flemington. The Longines timepiece trophies were presented by Longines General Manager Australia, Amelia Michael.
Saturday, a crowd of 100,000 explodes out of the start gate as the first race meet on the 2013 Melbourne Cup Calendar. Derby Day, a day of tradition presents the perfect scene for race-goers with four elite Group One races run at Flemington and mirrors an equal celebration of high fashion race-wear. An undisputed institution of the Melbourne Cup Carnival is the 'Myer Fashions on the Field' held at Flemington and is pronounced as Australia's largest outdoor fashion event. Amelia Michael presented the winner of the Longines Award for Elegance, Louise McDonald, with a sparkling timepiece of the Longines DolceVita Collection. Amelia Michael, Longines General Manager Australia also awarded the Men's Racewear winner, and runner-up an elegant Longines timepiece.

As a proud partner of the most prestigious flat races in the world, Longines was delighted to launch Conquest Classic - a collection of timepieces to be worn amidst the excitement of the parade rings at Chantilly, Hong Kong, Royal Ascot and Flemington. The official Watch of the 2013 Carnival was a chronograph from the new Conquest Classic Collection in steel, fitted with a self-winding calibre.

Based on a Longines model produced in the 1920s, The Longines Avigation Oversize Crown is designed for a pilot, with its 41 mm diameter, its black dial featuring white numerals and gold-plated, luminous, pear-shaped hands. It is extremely easy to read in the semi-darkness of the cockpit. Each piece in this new line is numbered.
The bezel is also marked with a single index and can be turned in both directions, enabling the pilot to set his reference points. Thanks to the fluted decoration around the bezel, it can be manipulated with great precision. And as for the oversize crown and winding stem, which stand away from the case, they enable a pilot wearing gloves good access to the bezel without coming into contact with the crown. In the original model, this bezel enabled the pilots to record time data when chronographs were still rare, as well as to record the times of important events when they were on a mission or, then and now, times of meetings.
The Longines Avigation Oversize Crown has retained the basic design of the original model, yet it is fitted with a mechanical, self-winding movement and available in three stainless steel versions. The basic version presented today shows the hours, minutes and seconds, while an alternative model has a second time-zone and the third is a single push-piece chronograph fitted with Longines' exclusive column-wheel chronograph movement (L788).

The new models of the HydroConquest line have a round steel case and a diameter of 39 mm or 41 mm. The 3-hands-models are equipped with an automatic or a quartz movement while the HydroConquest chronographs are available either with the L688 column-wheel movement exclusively developed for Longines by ETA or a quartz movement. The dials in black, white or blue feature bright details in red and - depending on the model - 8 to 11 Arabic numerals. The bracelets are made of steel or rubber in black.

Diving watches "par excellence", The HydroConquest series aims to become the preferred watch of divers and aquatic sports enthusiasts. With a screwed crown, a screw-down case back and the lateral crown protection, these timepieces assure a water-resistance of 30 bar (300 meters). All the models are equipped with indispensable safety devices such as a unidirectional rotating bezel coloured in red, black or blue, hands coated with Super-LumiNova® to make sure that the time can be read in all conditions and a bracelet with double safety diving folding clasp and diving extension.
Here is the HydroConquest Chronograph, mechanical self-winding movement, cream dial and black bezel.

Worldtempus - 12 March 2013
There are a host of wonderful timepieces on the market that fit in any woman's daily life - from getting the kids off to school, to managing business meetings, and going out after work with co-workers. Generally, these watches are strap or bracelet watches and often add a twist of versatility via either interchangeable straps or two-tone appeal. Indeed, with the price of an ounce of gold continually in the high retail prices, savvy dressers are looking for ways to mix gold with white metals such as sterling silver and stainless steel to get the most of today's best accessories looks for a more affordable price. 

Often, too, these watches have a little extra function to them. Some may sport a date indicator, a sub seconds dial or a chronograph. Top watch brands today totally understand the concept of ease and comfort on the wrist for daily needs, and are complying by offering some of the trendiest, but timelessly elegant, watches on the market. Most often these watches are an insatiable mix of stainless steel and rose gold tones - often with a shimmering accent of diamonds to bring the look all together for a day to night appeal. What's more, today's trends are calling for slightly smaller watches, so most of these beauties are a sleek 30 to 34mm in diameter - perfect for any wrist.

Among the top brands in this arena are Baume & Mercier, with its classic Linea line that features interchangeable straps and bracelets that the wearer can easily change to match her any mood. In fact, recently, the brand even teamed with actress Emmanuelle Chriqui to design a strap for Linea. The result is a sporty chic woven strap in orange, tan and white.

Similarly, brands such as Longines and Raymond Weil are also on top of trends with two-tone bracelet looks and seasonal color strap watches that let women mix and match their jewelry wardrobe and always be in style. For everyday living and easy wearability in any situation, basic is beautiful.

Saint-Imier (Switzerland), Paris (France), December 1st 2012 - As Official Sponsor and Official Timekeeper of the Gucci Paris Masters, Longines had the great pleasure to present yesterday night the Longines Speed Challenge. This exciting event has been won by Roger Yves Bost (FRA) with Castle Forbes Cosma, in front of a very enthusiastic crowd.

Speed and precision are two words that perfectly describe this challenge. Roger Yves Bost with horse Castle Forbes Cosma have won the Longines Speed Challenge yesterday night at the Parc des Expositions, Paris Nord Villepinte. Gregory Wathelet (BEL) arrived second and Reed Kessler (USA) third. Created in 2010 by EEM World, the challenge facing competitors is to achieve the best time, with every bar knocked down adding a 2 second penalty. The winner is, therefore, the pairing that is both the quickest and the most precise. The format of the event ensures complete suspense, with the Longines Speed Challenge also being very attractive to the public, who can follow the time achieved by the competitors, in real time. Since they know the best time as the competitors leave the arena, each spectator can cheer on their favourite up to the end of the round.  

Already Title Sponsor of the Longines Hong Kong Masters (February 28th -  March 2nd, 2013),  the second round of the Indoor Grand Slam Indoor Masters organized by EEM World after Paris and before New York, Longines decided to strengthen its involvement in equestrian sports.

Longines' passion for equestrian sports began in 1878, when a timepiece was made with a jockey and his horse engraved. Since 1881, this watch was to be found on racecourses, having become extremely popular with jockeys and equestrian fans, in general. In 1926, for the first time, the brand was involved as timekeeper for the Official International Equestrian Competition of Geneva. Today, Longines' involvement in equestrianism includes flat racing, jumps and endurance. 

About the Indoor Masters Grand Slam 

EEM World's Indoor Masters Grand Slam competitions are unrivaled VIP events, each attracting the 30 best riders worldwide to compete for $1,000,000 in prize money. Similar to the Grand Slam in tennis, the Masters competitions are broadcasted to a global audience reaching more households than any other show jumping competition in the world, (500,000,000 households are reached). EEM World's ongoing partnerships enable the Masters competitions to offer an unparalleled networking and social opportunity for worldwide elites, global institutions, luxury brands and industry VIPs. Hosted in the most influential financial and cultural capitals of Europe, Asia and the Americas, the Indoor Masters Grand Slam are designed to increase show jumping's popularity and audience worldwide. Each Masters welcomes between 40,000 and 50,000 spectators to witness world-class competition and entertainment. The Masters Grand Slam Indoor guarantee a wide TV distribution and coverage on major international channels like Eurosport, Al Jazeera, CNN, BBC and CNBC and each event is broadcasted locally on Globosat, ESPN Star Sport and Sky. While being a top class event, charity also plays an important role. The Style & Competition benefits AMADE, the charity of HRH Princess Caroline of Hanover as well as Les Restos du Coeur, 1 Maillot Pour la Vie, les Secours Populaires, ... Legacy is also of great importance, as we want to develop sport at a local level by involving both youngsters and federations. 

THE INDOOR MASTERS GRAND SLAM CALENDAR

The Gucci Paris Masters: November 30th to December 2nd 2012

The Longines Hong Kong Masters: February 28th to March 2nd 2013

The New York Masters: the first week of October starting in 2013

For more information, please refer to the following websites:

www.mastersgrandslam.com

www.guccimasters.com

www.longineshkmasters.com

To mark the occasion, 180 celebrity guests, local politicians, representatives of the Swatch Group and journalists listened to a welcome address. Recalling Longines' rich history and its continued development across the ages, the various speakers - including Nick Hayek, President of the Executive Group Management Board of The Swatch Group, and Walter von Känel, Director of Longines - all emphasised the importance of the close ties that link the company to the town of Saint-Imier. Then Pierre-Yves Donze presented his latest work, Longines - From a Family Business to a Global Brand, which recounts the company's history. The other highlight of the day was the official reopening of the Longines Museum. The guests had the opportunity of discovering the various refurbished rooms where all Longines' historical treasures are on display.

In 1832, Auguste Agassiz joined the world of watchmaking when he became an associate of a watch trading office installed in Saint-Imier - this was the start of the history of Longines. Today the company is celebrating its 180th anniversary in Saint-Imier itself, in the presence of 180 celebrity guests. In his welcome speech, the Director of Longines, Walter von Känel, recalled with some emotion the brand's rich history. With regard to the dev

Subsequently, Pierre-Yves Donze presented his latest book, commissioned to mark the occasion and entitled Longines - From a Family Business to a Global Brand, which recounts the history of Longines, from its origins as a watch trading office to its present-day status as indeed a worldwide brandname. Describing economic and structural issues, as well as technical developments and innovations, this work presents the evolution of Longines through various key people and the strategic and political decisions they took which have shaped the company into what it is today.

The welcome address was followed by the reopening of the Longines Museum. An initial room, dedicated to the history of the brand known by its winged hourglass logo, was opened in 1992 by the late Nicolas G. Hayek, founder and president of the SMH Group (today The Swatch Group). The entire museum has been refurbished this year, to mark the company's 180th anniversary, and offers visitors a coherent, structured presentation of all the different aspects of the history of Longines. At the opening ceremony a ribbon was cut by Elisabeth Baume-Schneider, President of the canton Jura Government, Philippe Perrenoud, member of the Swiss Council of States for canton Bern, Philippe Gnaegi, President of the State Council, along with the Mayor of Saint-Imier, Stephane Boillat and Walter von Känel, Director of Longines. The guests then had an opportunity to discover, or re-discover, the brand's treasures and heritage.

The Andre Agassi Foundation for Education raised more than $26.1 million, a record amount, at the 16th Grand Slam for Children benefit concert, in conjunction with its longtime partner and presenting sponsor, Swiss watchmaking brand Longines. A donation of $18 million from Kirk Kerkorian, $1.5 million from the Engelstad Family Foundation and $1 million from Windsong Trust combined with ticket sales and proceeds from a live auction accounted for the largest amount raised in a single night for the Andre Agassi Foundation for Education. The package including a weekend for four at the 2012 Kentucky Derby and a Longines Master Collection Moon Phases "Andre Agassi" special watch was auctioned for $90,000. The funds benefit the Andre Agassi College Preparatory Academy (Agassi Prep), a tuition free public charter school serving students in historical West Las Vegas.

"I am both astounded and humbled by the generosity and compassion of our community, the artists, sponsors, partners and donors," said Andre Agassi. "With b support from our presenting sponsor Longines, the Engelstad Family, Windsong Trust and a truly magnanimous gift from Kirk Kerkorian, this record- breaking evening will make a positive difference in students' lives as we continue to work to transform education."

Longines, represented by President Walter von Känel, was delighted to be for the first time the presenting sponsor of the Grand Slam for Children.

Held Saturday, October 29th at Wynn Las Vegas, the Grand Slam featured a star-studded lineup of performers including Michael Buble, Jimmy Kimmel, Martina McBride, Smokey Robinson and Train, with surprise appearances by Gladys Knight, Signature Group and comedian Jeff Ross.

A.J. Green, a graduate of Agassi Prep, performed a heartfelt introductory song and the school's drum line started the festivities for the evening.

The Grand Slam brings together international stars and noted artists- from music to comedy - to build awareness and raise money for the Foundation's biggest fundraiser. Dedicated to transforming and elevating education, the Foundation opened Agassi Prep in 2001. In 2009, the public charter school graduated its first senior class, with 100 percent of graduates accepted into college, as were the graduates of the classes of 2010 and 2011. The Foundation's work is directly impacting students in Las Vegas, Agassi's hometown community, but it has broader implications for education nationwide.

Dubai (UAE), 11 January 2011 - Longines is delighted to announce its new partnership with the HH Sheikh Mohammed Bin Rashid al Maktoum Endurance Cup. On the strength of its long standing involvement in equestrian sports and sports timing, the famous Swiss watchmaker will now be official partner and timekeeper for this prestigious event. In endurance competitions, the rider must be in perfect harmony with his or her horse in order to manage its pace over the set distance. Endurance riding requires intensive training, fine concentration, good judgement and a great deal of experience. In keeping with the noble character of this discipline, The Longines Master Collection Moon Phases in rose gold is the official watch for this event.

Taking place on 15 January in Dubai, the HH Sheikh Mohammed Bin Rashid al Maktoum Endurance Cup by Longines will bring together the world's leading endurance riders for the fourth consecutive year. Organised by the Dubai Equestrian Club, the competition will start at 6 a.m. in the Dubai International Endurance City and will be attended by a host of prestigious guests who will be able to follow the riders into the desert in vehicles provided specially for this purpose. Longines is proud to announce its involvement in this elegant event which demands tremendous discipline on the part of the riders, in terms of the training, precision and the total mastery of their horses' ability throughout the event.

During the competition the riders have to cover a distance of 160 km, managing their pace to the best advantage, which demands a high level of discipline and precision - values which are of great importance at Longines too. The rider must know his or her horse extremely well and be totally at ease with him in order to manage his pace. The competition is divided into 5 stages; between each stage the horses are refreshed and checked by a vet to ensure that they are not over-exerting themselves. It is not necessarily the first past the post who wins the competition; the horse's condition must also be checked by a vet and passed - only then will it be a true winner. In addition to the winner, the first 10 riders who cross the finishing line in the following hour may be awarded the prize for the Best Condition horse.

As a perfect example of its famous slogan "Elegance is an attitude", the Swiss watchmaker has chosen its Longines Master Collection Moon Phases as the official watch for the event. The rose gold case houses a self-winding L678.2 calibre. The silvered dial shows the phases of the Moon at 6 o'clock and the date at 12 o'clock as well as having a 24-hour hand at 9 o'clock. This watch also offers chronograph functions and is mounted on a brown leather strap or a rose gold bracelet with a folding safety clasp.

1960s: Diamonds-International AcademyDuring the nineteen sixties, no fewer than four Diamond Academy Awards were earned by Longines designs. In addition, Longines won in 1964 the Prix d'Honneur of the Swiss city of Lausanne, part of the events celebrating the Swiss National Exhibition, held every quarter of a century1970s: Golden Rose of Baden-BadenWhen the quartz revolution of the 1970s changed the industry forever, it took some time for designers, and of course their employers, to recover from an "everything is possible" mentality and return to their primary role, creating beauty on the wrist. Longines designers succeeded brilliantly, with Flore Marine (1970), Vagues (1970), Kleopatra (1975) and Volubilis (1978) all winning a prestigious German award, the Golden Rose of Baden-Baden.Design breakthroughs
In 1972, Paris-based French designer Serge Manzon created specially for Longines a series of solid silver watches. Even today, these avant-garde designs remain a source of inspiration for not a few watch manufacturers. One year later, a Longines model called Prototype won the coveted Prize of the City of Geneva award.Technical advances support aesthetic developments
By 1960 Longines set new records with the thinnest electromagnetic watch ever made. Nineteen years later, in 1979, its Feuille d'Or models, fitted with caliber L795, broke the two-millimeter thinness barrier to become the world's slimmest watch, measuring an astonishing 1.98 mm from front to back. The secret: a quartz movement totally integrated into the case.

1940s: The first Longines selfwinding movementThe design of caliber L22A with bidirectional oscillating weight in 1945 marked the birth of men's selfwinding movements at Longines.1950s: "The Longines Circle""Science and elegance" constituted the shared values prized by "The Longines Circle", composed of people partial to luxury, elegance and precision. Longines launched a communication campaign on that theme in 1953.Olympic Games
Longines, as the official timekeeper for the 1952 Winter Olympic Games in Oslo, Norway, has played a timekeeping role at nearly every Olympic Game, both for the summer and the winter games

The CHIO Rotterdam, where Longines was the official partner and timekeeper, lived up to the expectations last weekend. We would especially like to congratulate the Swiss riders on taking first and second place in the Longines Grand Prix on Sunday.

At the fourth stage of the Longines Press Award for Elegance, the following horseriders were the most performing female and male riders in Rotterdam:
Female horserider: Christina Liebherr
Male horserider: Pius Schwizer and Jur Vrieling tied
The following two riders are leading the intermediate global ranking of the Longines Press Award for Elegance, which will be awarded at the CSIO Dublin on 9th August, 2009.
Female horserider: Laura Kraut
Male horserider:Pius Schwizer

Each winner will receive a trophy, a set of two Longines watches and a cheque for CHF 20,000.