Longines Stainless steel Swiss Replica, Sales Longines Stainless steel Watches

Longines BelleArti 16 Stainless Steel Diamond (L2.195.0.83.6)

The Longines watch face is actually larger that I thought it would be. Large watches are in style right now. However, I wanted something less trendy. But I do like it.

---- [Rating: 5 / 5 stars]

Review by Lynn Plantenga, From United States Wilson

Longines Column Wheel Chronograph Record (L4.754.4.52.4)

I love my new watch! Ordering process was easy, I thought the price was grea, and I received my watch quicker than expected!

---- [Rating: 5 / 5 stars]

Review by Oksana Yakhnytskyy, From Spain Mostoles

Longines Evidenza 26 Automatic Diamond (L2.142.0.73.2)

Great buy, fast shipping, thanks!

---- [Rating: 5 / 5 stars]

Review by TYoung, From United Kingdom Trowbridge

The magical backdrop of Port d'Hercule and the Prince's Palace in Monaco provided once again a spectacular venue for the seventh round of the Longines Global Champions Tour from 25 to 27 June. Friday was marked by the victory of Iñigo Lopez de la Osa Escribano on Cascin and Abdelkebir Ouaddar on Cordano Sitte Z at the Longines Pro-Am Cup, while Scott Brash riding Hello M'Lady won the Longines Global Champions Tour Grand Prix du Prince de Monaco presented by HSBC Private Bank (Monaco) SA on Saturday. To honour these amazing performances, they were all presented with elegant Longines by Mr. Charles Villoz, Vice President of Longines.

This event offered a great opportunity to discover the new Conquest Classic Moonphase, Longines chronographs which include a moonphase display. The sophistication of these timepieces makes them eminently refined watches and echoes the excellence and elegance of the stars of the equestrian universe.

Longines is the Title Partner, as well as the Official Timekeeper and Watch of the Longines Global Champions Tour. This prestigious series brings together the Top 30 ranked show jumpers in the world to compete in some of the world's greatest cities.

The Longines Spring Classic of Flanders, which the Swiss watch brand is partnering and timekeeping, started 30 April in Lummen. During this four-day competition, Longines supported two major shows: The Furusiyya FEI Nations Cup™ on Friday 1 May and the Longines Grand Prix on Sunday 3 May. The team Italy won the first one, which is the first leg of the Furusiyya FEI Nations Cup™ Jumping Western European League 2015. The second one was won by Jerome Guery from Belgium.

As part of its long-term partnership with the FEI, including being the FEI's Official Timekeeper and Watch, Longines is the Official Timekeeper of the Furusiyya FEI Nations Cup™ Jumping series. The Official Watch of the 2015 Longines Spring Classic of Flanders edition was a stainless steel Conquest Classic Moonphase watch. This model houses a self-winding mechanical chronograph movement. Its refined silvered dial displays the moon phases, echoing the elegance and excellence of equestrian sport stars.

The start of the new Alpine skiing season is the opportunity for Longines to unveil the name of its new Ambassador of Elegance, American alpine skier Mikaela Shiffrin. The young athlete is the winner of the « Longines Rising Ski Stars » for the 2012/2013 and 2013/2014 seasons, a prize awarded to the best female skier under the age of 21 who competes for the FIS Alpine Skiing World Cup. Her achievements also include a World Championship title in 2013 and two crystal globes in her specialist discipline: slalom.

Longines has been the Official Partner and Timekeeper for the FIS World Cup Alpine Skiing races since 2006. The Official Watch of the season will be a one hundredth of a second chronograph, the Conquest 1/100th Alpine Skiing, specially created
for professional Alpine skiers as well as fans of this discipline. This model measures time at multiple intermediaries and has an intuitive analogue display that shows the time to one hundredth of a second using a specific hand. All of this is possible thanks to the latest generation of quartz movement developed exclusively for Longines.

For its latest creation, the , the brand has replicated the lines of one of its pilot watch dating from the 1950s.

The 47.50 mm diameter of the original model has been reproduced, as well as the dial with its 24-hour scale, available in black or silver. The steel case has a closed back, decorated with Longines' famous hourglass symbol, in use since 1867. Each watch in this exceptional series is numbered.

houses the L789 self-winding, mechanical movement. This new column-wheel chronograph calibre, produced exclusively for Longines, is an adaptation of Longines' own single push-piece movement.
The watch features a chronograph function, displays the time on a 24-hour scale, and has a small seconds at 18 o'clock plus a date aperture at 12 o'clock, at the bottom of the dial. It is fitted on a black or brown alligator strap to match the colour of the dial.

The 44 mm circular steel case of the Longines Avigation - a contraction of "aviation" and "navigation" - referring to a navigation system invented during the 1920s - has the same diameter as the original one. It houses an L704 self-winding, mechanical calibre which shows the hours, minutes, seconds and date, and has a second time-scale. As in the 1949 model, the movement is encased in a soft iron plate and dome which protect it from the effects of magnetic fields.

The black dial features large white numerals as well as a 24-hour scale in red. The stick hands on the main dial are rhodium-plated and the lozenge-shaped hand on the second time-scale is red. All the hands are coated with Super-LumiNova®. The upper segment of the dial bears a distinctive sign, namely a broad arrow, used in the United Kingdom to denote government property, including military equipment and therefore the watches used by the British army.

The Longines Avigation is fitted on a black alligator strap with a buckle.

The name Longines has long been associated with breathtaking feats achieved by pioneers who have always dared to go beyond their limits, notably in underwater exploration. In the 1950s the brand supplied measuring instruments for the bathyscaphe Trieste, which set a diving record in 1953. In addition to technical equipment, Longines also produced robust and reliable watches intended for use by keen amateur divers. Dating from the 1970s, two such models have been taken as inspiration for the new The Longines Heritage Diver watch.

Available in two versions, one with three hands and the other a chronograph, these new models boast a black, satin-finish dial that elegantly combines red highlights with details coated with Super-LumiNova®. Moreover, both versions feature a bidirectional rotating inner flange. Like the original creations, the two new models have a diameter of 43 mm. The case back, crown and bezel are screwed in, thus ensuring water-resistance to 30 bar (300 metres). The cushion-shaped steel case has a brushed sunburst decoration on the upper surface and is polished around the sides. The case back is engraved with the figure of a diver, recalling the first diving watches produced by Longines.

The model with 3 hands differs from the other with its daring mix of colours set off by the black dial, namely one red hand and red minute zones, touches of Super-LumiNova® coating and grey rhodium plating. The graduated scale from 0 up to 60 enables the diver to calculate how long he or she has been underwater by synchronising the 12 o'clock hour symbol with the minute hand. The inner flange is activated using the crown at 2 o'clock. The chronograph version boasts the same colour scheme, but in contrast the graduated scale on the flange goes from 60 down to 0. This enables the diver to calculate the remaining time, for example to allow for decompression when returning to the surface, by synchronising a given point with the minute hand. The new The Longines Heritage Diver watches are fitted on a black synthetic or rubber strap.

As the official timekeeper for the FIS Alpine Ski World Cup, Longines awarded today in Lenzerheide the Longines Rising Ski Stars prize. Created in 2012, this prize is awarded to the best young athlete, lady (under 21) and man (under 23), taking part in the FIS Alpine Ski World Cup this season. This year the winners are Mikaela Shiffrin and Alexis Pinturault, who both had a wonderful season. The two prodigies had already received this award last year, proving once again that they are the most promising young athletes of the World Cup.

The American skier, who also won the slalom globe, and the French skier have received a trophy, a check for 20'000 CHF and a Longines Conquest Classic watch. This collection fully represents the precision, the technique and the elegance of alpine skiing.

The prize Longines Rising Ski Stars forms part of several activities undertaken by Longines to support youth through sport and to encourage the discovery of young talent. With its slogan "Elegance is an attitude", Longines particularly supports young people in several sports, organising projects for promising young hopefuls at its partnership events. For several years, the Longines Future Tennis Aces tournament has been held during the French Open Championship. In flat racing, the Prix Longines Future Racing Stars, open to young jockeys, is run in conjunction with the Prix de Diane Longines at Chantilly. And in 2013 Longines extended this concept to Alpine skiing with the Longines Future Ski Champions. Moreover, the brand also supports rising athletes with the Longines Rising Star Award in equestrian sports, the Longines Rising Tennis Stars and of course the Longines Rising Ski Stars.

The cushion-shaped 40 mm case elegantly surrounds the dial, which is thoroughly vintage and true to the original model. 

The Longines Heritage 1973 houses calibre L688, a column-wheel chronograph movement developed and produced by ETA exclusively for Longines. 
 

The black dial of the Longines Heritage 1973 boasts a play of contrasts. Two silvered counters were included at 3 and 9 o'clock. The applied hour symbols are decorated with a fine black line and a dot of Super-LumiNova®. These are interposed and balanced out by a minute-circle, also of fine black lines. A blue tachometric scale surrounds the dial, adding a subtle touch of colour to the whole.

The Longines Heritage 1973 displays a vintage look that is true to the original model. The latter, a chronograph produced in 1973 by the brand, was fitted with a Longines mechanical chronograph movement, the 30CH. The Longines Heritage 1973 houses the L688 calibre, a column-wheel chronograph movement developed and produced by ETA exclusively for Longines.

The silvered dial of the Longines Heritage 1973 boasts a fascinating play of contrasts. At 3 and 9 o'clock, two black counters were included. The applied hour symbols are decorated with a fine black line and a dot of Super-LumiNova®. These are interposed and balanced out by a minute-circle, also of fine black lines. A blue tachometric scale surrounds the dial, adding a subtle touch of colour to the whole.

With a diameter of 40 mm, the cushion-shaped steel dial of the Longines Heritage 1973 has retained the lines and mood of the original model. The back is fitted with a transparent sapphire glass cover through which the wearer can admire the movement of the calibre as well as the blue column-wheel. This model is completed by the rounded push-pieces. The whole is mounted on a black alligator strap.

Fully refurbished in 2012 to mark the brand's 180th anniversary, the Longines Museum houses many treasures including a magnificent square timepiece that was the inspiration for the Longines Heritage 1968.

The grey brushed dial features black, finely painted Roman numerals and a chapter-ring around the outside. A fine line of black varnish on the minute and hour hands echoes the lines of the numerals, providing a delicate contrast.
 

While the square case is at first glance more classical, the Longines Heritage 1968 reveals an interesting profile with its slightly bevelled glass that protrudes over the middle. Moreover, the trapezium-shaped date aperture contrasts with the more stringent lines of the case. The watch is fitted with a mechanical movement, L595 and the whole is mounted on an elegant black alligator strap.

Longines Singapore Gold Cup 2013 returned for its fourth edition with Mr. S.R Nathan, former Singapore President, as the guest-of-honour. This year marks the renewal of the partnership between Longines and Singapore Turf Club for the Singapore Gold Cup.  With a S$1.35 million prize purse, the Longines Singapore Gold Cup is one of the most prestigious races in the region. Tropaios and jockey Tommy Berry were the first to dash past the finishing line, joining the realms of local racing legends immortalized by their triumphs in the high profile race. 
Conquest Classic Collection's timepieces were also awarded to the winning jockey, Mr. Tommy Berry, the trainer, Mr. Michael Freedman and owner, the China Horse Club respectively to recognize their merits. Longines continued the tradition of designating the Longines Singapore Gold Cup day as an annual Charity Race Day since they took on the title partnership in 2010. This year, Longines has pledged the total amount raised during this luncheon to the Community Chest, which supports 83 charitable organisations to help over 300,000 people. Items that were auctioned off included a variation of hand-blown colored glass horses and a limited edition watch from La Grande Classique de Longines donated by Longines. Award-winning Cultural Medallion Artist, Mr. Ong Kim Seng, contributed a watercolour painting and Singapore Turf Club also chipped in with an exclusive usage of their corporate box where guests can enjoy a private view of the racing action.
Mr. Juan-Carlos Capelli, Vice-President of Longines and Head of International Marketing commented: "Longines is honoured to be partner of the Singapore Turf Club and to present the Longines Singapore Gold Cup for the fourth time. This event and the charity activities connected with it are totally in line with our core values of tradition, elegance and performance". Longines recently launched the Conquest Classic series in Singapore, a timeless collection for the world of horse-racing to be worn amidst the excitement of the parade rings. Conquest Classic is a tribute to the chronographs produced from 1881 on for race-goers and jockeys in New York. True to the brand's values of elegance, tradition and performance, this new collection of models, all fitted with self-winding calibres, is at the same time totally contemporary and perfectly timeless. 
 

During 4 days, the spectators attended performances of the world's best riders and horses topped by a first highlight: The Longines Cup of the City of Barcelona, which was won by Patrice Delaveau (FRA) on Carinjo HDC. 
The event also included the final stage of the Furusiyya FEI Nations Cup™ during which the French team defeated the teams from Brazil and Ireland, and won the inaugural Furusiyya FEI Nations Cup™ Jumping Final. Longines was the Official Timekeeper of this competition. 18 nations were represented at the final leg of the series in Barcelona: Australia, Austria, Belgium, Brazil, Canada, Colombia, France, Great Britain, Ireland, Japan, Netherlands, Qatar, Saudi Arabia, Spain, Sweden, Switzerland, Ukraine and USA. There were three competitions during the Furusiyya Final - the first during which all teams competed over one round, the second for the teams that had not finished within the top eight on the previous day and the third in which the leading eight nations battled it out for the brand new Furusiyya trophy.
The new Conquest Classic line - which is dedicated to Longines' involvement in equestrian sports - was the Official Watch of this year's show jumping event in Barcelona.  

The partnership includes naming Longines as the Official Timekeeper and Watch of the Preakness Stakes (G1) as well as the title partner in the Longines Dixie Stakes (G2) and the presenting partner of the International Pavilion.
The partnership begins with this year's Preakness, which has played host to 11 Triple Crown winners and other Hall of Fame horses such as Man o' War, Native Dancer and Spectacular Bid. The 138th running will take place on Saturday, May 18 at Pimlico Race Course.
 
"By becoming the Official Timekeeper and Watch of the Preakness Stakes and the title partner of the Dixie Stakes, Longines is proud to be part of a great event," Longines president Walter von Känel said. "This new partnership reinforces our commitment to equestrian sports in the US and reflects our devotion to and fashion for these exciting sports, which match perfectly with our core values of elegance, tradition and performance. We are also looking forward to be the presenting partner of the International Pavilion with Japan as the host nation."
Longines will have a prominent presence throughout Pimlico on Preakness day serving as the official timepiece at the finish line and the presentation of elegant watches to the owner, trainer and jockey of the winning horse. To highlight its partnership, the watchmaker will also have a digital "Longines Preakness Stakes Countdown Clock" on the official Preakness Stakes website, www.preakness.com.  
"The Maryland Jockey Club is proud to welcome Longines into the family of Preakness partners," said Maryland Jockey Club president Tom Chuckas. "We look forward to establishing and fostering this relationship for years to come, showcasing the Longines brand center stage at the middle jewel of horse racing's Triple Crown. The Triple Crown is a tough, grueling series with the Preakness holding the key to the process with 13 of the last 16 winners named champion 3-year-old."

Longines will also serve as the presenting partner of the International Pavilion, the premier hospitality destination on Preakness day. Positioned at the finish line, the International Pavilion brings the world to the Preakness by selecting a different country each year to serve as the host nation with its respective embassy and Ambassador serving as Honorary Host. The embassy of Japan and Ambassador Kenichiro Sasae will serve as the 2013 host nation.

Longines proudly congratulates Longines Ambassador of Elegance and award-winning actor Simon Baker on receiving the 2,490th star on the Hollywood Walk of Fame, presented by The Hollywood Chamber of Commerce. The Australian actor is well-known for the lead role in the television series The Mentalist as well as his roles in movies such as Margin Call. 

Simon Baker personifies the core values of Longines and perfectly exemplifies the brand's slogan "Elegance is an attitude". Last June, Simon joined the family of international Longines Ambassadors of Elegance that includes British actress Kate Winslet, tennis legends Andre Agassi and Stefanie Graf, Bollywood actress Aishwarya Rai Bachchan and Asian stars Chi Ling Lin and Aaron Kwok.
Walter von Känel, President of Longines, said, "Simon Baker is an important member of the Longines family and we couldn't be more pleased that the Hollywood Chamber of Commerce recognized in him the same qualities that we admire."
At this occasion, Simon Baker was wearing a HydroConquest watch. This diving watch is fitted with a mechanical movement L667. Its ocean blue dial is embellished with a "big12" and SuperLuminova luminescent indices. This chronograph model has a case in stainless steel with screwed back and crown, a unidirectional turning bezel in eloxed aluminium and lateral protection for the crown. It is water-resistant to 30 bar (300 m).

Simon Baker currently stars in the Longines advertising campaign. The final part of the advertising campaign will be revealed soon with a new series of exclusive photos of Simon Baker.

As a partner of the most prestigious flat races in the world, Longines was keen to launch a collection of timepieces to be worn amidst the excitement of the parade rings at Chantilly, Hong Kong, Royal Ascot or Dubai racecourses.

As a tribute to the chronographs produced from 1881 on for race-goers and jockeys in New York, the famous Swiss watchmaker has now launched the Conquest Classic line. True to the brand's values of elegance, tradition and performance, this new collection of models, all fitted with self-winding calibres, is at the same time totally contemporary and perfectly timeless.

The "Conquest" brand was patented through the WIPO on 25 May 1954. Since then this name has been used for many successful models manufactured by Longines across the years. Today, Conquest Classic joins the brand's other collections of classical beauty that have helped to make Longines' reputation and success throughout the world. This new line is dedicated to those race-goers who share the excitement of the season's most prestigious race meetings, from Chantilly to Hong Kong and from Dubai to Royal Ascot.

Conquest Classic is available in three sizes. The ladies' models have a diameter of 29.50 mm and show the hours, minutes and seconds as well as the date; they are available in steel, rose gold or in a combination of steel and rose gold. The black or silvered dial has applied 12, 6 and 9 numerals, lending this model a truly sporty look. The various versions are also available with a diameter of 40.00 mm. The mother-of-pearl dial set with 12 diamonds lends the ladies' models an extra air of refinement, and in some models the bezel is also set with 30 diamonds. These models are fitted on black alligator straps or steel or steel and rose gold bracelets, each to match the dial. All straps and bracelets all have a folding safety clasp.

With a diameter of 41 mm, the chronographs are fitted with an L688 column-wheel movement specially developed and produced by ETA exclusively for Longines. The case is either in steel, steel and rose gold or rose gold alone. The silvered or black dial shows the hours and minutes, with a small seconds at 9 o'clock, date and chronograph functions: a centre sweep seconds, a 30-minute counter at 3 o'clock and a 12-hour counter at 6 o'clock. These chronographs are fitted on a black alligator strap or a steel or steel and rose gold bracelet, all having a folding safety clasp.

Located in Saint-Imier since 1832, Longines has established close links with the village that has seen the foundation and development of the firm. As the only watchmaking company that was set up and still remains in Saint-Imier, Longines has stayed true to its historical values: tradition, elegance and sport. Today, with The Longines Saint-Imier Collection, the brand is launching a series of exceptional timepieces fitted with mechanical movements that has sprung from the fertile area that constitutes the watchmaking heritage of its home territory.
The Longines Saint-Imier Collection has been inspired by the foundations of the watchmaking tradition on which the brand, known by its winged hourglass trademark, has been built. Longines was set up in 1832 in what was then a small village nestling in a valley deep in the Swiss Jura mountains: Saint-Imier. Right from the firm's early days, Longines Watch Co. Francillon Ltd. has played a central role in life in Saint-Imier, which has since become a watchmaking hub. The fate of Longines and the village of Saint-Imier has thus been closely interwoven. This long relationship has now been sealed by a collection of exceptional timepieces all fitted with mechanical movements: The Longines Saint-Imier Collection.

The shape of the case - inspired by a model dating from 1945 - is a common theme throughout the collection. The sleek lines and the distinctive lugs provide these new models with a subtle balance between classical and contemporary design. The Longines Saint-Imier Collection includes watches that show the hours, minutes, seconds and date, and chronographs, plus a prestige model featuring four retrograde functions as well as a day/night display and phases of the moon. All the models in this collection are fitted with mechanical movements whose intricate workings can be admired through the transparent sapphire back cover.
The versions that show the hours, minutes and seconds with a date aperture at 3 o'clock are available in steel, in steel and rose gold or in rose gold. With a choice of four case sizes (26 mm, 30 mm, 38.50 mm and 41 mm), including some set with diamonds all our customers will find a version that fits snugly on their wrist. The choice of dials includes black, silvered or white mother-of-pearl with diamonds index and, thanks to the Super-LumiNova coating on the hands, reading the time is never a problem. The watches in this collection are fitted on a black or brown alligator strap, or a steel or steel and rose gold bracelet, with a folding safety clasp, to match the dial.

The chronographs are fitted with an L688.2 column-wheel movement specially developed and produced by ETA exclusively for Longines. The case is made of steel, steel and rose gold or, for certain models, rose gold alone, and is available in two diameter sizes: 39 mm and 41 mm. The silvered or black dial shows the hours and minutes and has a small seconds at 9 o'clock and a date aperture as well as the chronograph functions: a centre sweep seconds, a 30-minute counter at 3 o'clock and a 12-hour counter at 6 o'clock. These chronographs are fitted on a black or brown alligator strap or on a steel or steel and rose gold bracelet, all having a folding safety clasp.
Finally, a prestige model embodies the quintessence of Longines' watchmaking know-how. This timepiece, with a diameter of 44 mm, houses calibre L707, specially developed and produced by ETA exclusively for Longines. There is a choice of a black or silvered dial featuring 12 Arabic numerals and showing four retrograde functions (day of the week at 12 o'clock, date on the right-hand side of the dial, second time-zone with a 24-hour scale on the left-hand side of the dial and a small seconds at 6 o'clock) as well as day/night and the phases of the moon. These exclusive models are mounted on a black or brown alligator strap, or a steel bracelet to match the rest of the design, all with a folding safety clasp.
Longines has been based at Saint-Imier, Switzerland, since 1832. It is celebrating 180 years of non-stop craftsmanship in 2012 and its watchmaking expertise reflects a b devotion to tradition, elegance and performance. It has generations of experience as the official timekeeper at world championships and as a partner of international sports federations. Over the years, the brand has built b and long-lasting links with the equestrian sports. Longines is a member of The Swatch Group S.A., the world's leading manufacturer of horological products. With an excellent reputation for creating refined timepieces, the brand, whose emblem is the winged hourglass, has outlets in over 130 countries.

WEEHAWKEN, NJ - May 25, 2011 - Michael Chen Zhao, the United States' representative for the 2011 Longines Future Tennis Aces Tournament at Roland Garros, June 2-4, has been preparing both on and off the court in advance of his first international and clay court competition. The 12-year-old Princeton Junction, NJ native qualified for the Tournament following a victory at last month's U.S. Future Tennis Aces Tournament at Billie Jean King National Tennis Center, site of the U.S. Open, in Flushing Meadows, NY.

Zhao, currently ranked No. 11 in the USTA national 12-and-under division, will compete against athletes from 15 countries for a chance  to play in a doubles exhibition match with tennis legends Andre Agassi and Jim Courier on the historic red-clay courts at the French Open, and receive financing for tennis equipment until their 16th birthday, courtesy of Longines.

"I'm really excited and a little nervous about this really cool experience," said Zhao. "There will be a little pressure as well since this will be my first time at an international tournament. I'm preparing by training really hard and maybe getting a chance to hit on red clay before I go."

Zhao began playing tennis at 5-years-old and entered his first tournament by age 8. His best finish is a third-place result at a National Open event at the National Tennis Center and he has reached the quarterfinals of the USTA Winter National 12s Championship played the first week of January in Tucson, Arizona. He dominates his opponents using his powerful backhand and claims to model his ground strokes after his idol Novak Djokovic. "I like the form of his strokes and how much energy he has when he plays," he said. 

Longines Future Tennis Aces is part of the brand's global commitment to support and develop tennis' superstars of tomorrow. All the players who qualified for the Paris event will have the opportunity to attend the French Open Women's Final on June 4. Longines is the official timekeeper and partner of the French Open.

Longines Future Tennis Aces World FINAL
Date: Saturday, June 4
Time: 10:15 am local time Paris
Location: Roland Garros courts 7

Andre Agassi and Jim Courier Exhibition Match featuring finalists from Longines Future Tennis Aces Tournament
Date: Saturday, June 4
Time: 11:15 am local Paris time
Location: Roland Garros courts 7

Press Conference with Andre Agassi, Jim Courier and Longines President Walter Von Känel
Date: Saturday, June 4
Time:1:00-1:45 p.m. local Paris time
Location: Tenniseum at Roland Garros

 
Longines, official timekeeper and data handler at the 42nd Artistic Gymnastics World Championships 2010 in Rotterdam, is pleased to announce that the Longines Prize for Elegance has been given to the female gymnast Rie Tanaka from Japan and the male gymnast Philipp Boy from Germany. This award decorates the athletes having demonstrated the most remarkable elegance in the course of the competition. Furthermore, Longines had the pleasure to present the latest attribution to its Longines PrimaLuna collection.
In gymnastics, the challenge of movement not only demands flawless execution but also grace, beauty and harmony known as "elegance". At the 42nd Artistic Gymnastics World Championships, all participants in the individual all-around finals held on Friday October 22nd, were nominated for the Longines Prize for Elegance.

The athletes under consideration for the prize had been evaluated according to a number of complementary criteria. In addition to technical considerations, each athlete's performance has been judged with respect to emotional appeal, beauty, charm, charisma as well as grace and harmony of movement. Clearly, each juror has interpreted these criteria individually, yet the result is often unanimous, as it was again on this occasion.

The jury of the Longines Prize for Elegance brought together Dr. Bruno Grandi, President of the International Gymnastics Federation (FIG), Fieke Willems, former gymnast and Dutch Champion, Carel Emmelot, Brand Manager Longines Netherlands and Walter von Känel, President of Longines.
The Longines Prize for Elegance was presented in the form of a trophy created especially for Longines by the Swiss artist Jean-Pierre Gerber. Additionally, Rie Tanaka received a Longines PrimaLuna and Philipp Boy a Longines Admiral watch as well as a cheque for US$ 5,000 each.

The PrimaLuna model that Longines presented in Rotterdam combines the radiance of steel with the warmth of rose gold. The silvered flinque dial is decorated with 11 blue-painted Roman numerals and blued steel hands. The mixture of steel and rose gold produces a subtle beauty that enhances the hard shine of the one and the soft warmth of the other. The circular stainless steel and rose gold case is set with 48 Top Wesselton VVS diamonds (0.403 carats) and houses a quartz movement L129. It features a date aperture at 3 o'clock. With its bracelet in steel and rose gold, this modern, elegant timepiece will enchant every woman who herself sparkles in the elegant moonlight.

Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 175 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.

The tastes of the 1920s are considered to be among the most important stylistic trends created in the 20th century. Their creative freedom and imagination helped to perpetuate a unique style within the Art Deco movement which exerted a marked influence even in watchmkaing during the 1920s. As it does each year, Longines has sought inspiration in this artistic trend for creating elegant ladies' timepieces and is now presenting three new watches in the distinctive 1920s style: Les Elegantes de Longines.
The 1920s saw an artistic revolution with the emergence of the Art Deco movement whose influence spread to many areas of life. But it was also the period of a minor revolution for women: in the 1920s women gradually shrugged off convention and took their fate in their own hands. Corsets were thrown out, waists were liberated, women gained their freedom. Echoing these changes, fashion was also influenced by Art Deco and took on a new beauty made up of chic lifestyles, elegance and vivacity.

The early years of the 20th century also brought with them a major revolution in the world of watchmaking. The advent of the wristwatch and the development of smaller and more reliable movements enabled the watchmakers of the period to exploit their creative talents to the full. Watches, which until then had been relegated to the depths of men's waistcoat pockets, began to be worn on the wrist. But the craftsmen at Longines were soon turning their creative skills to ladies' models, lending the Art Deco style a new expression in elegant and charming timepieces for women. With shaped cases in white gold set with precious stones or playfully decorated - a true in-depth exploration of the exuberant fashion of the time - the jewelled watches created by Longines in the first 30 years of the 20th century soon became immensely popular among the female population.
In 2002 Longines decided to revive the beautiful creations of the 1920s. The models produced at that time were reviewed and reissued. The result was the Les Elegantes de Longines collection, which was an immediate hit among amateur (female) collectors of exceptional pieces. Since then, each spring, new models that are delicate, fine examples of the Art Deco spirit are added to this timeless, elegant collection.

This year Longines has created three new models inspired by the exuberance of the 1920s to make up its 2010 edition of Les Elegantes de Longines. The first is a rectangular watch in yellow gold, set on an elegant strap in black satin. The second, a delicate piece in rose gold, has a tonneau-shaped case that fits snugly on to a bordeaux satin strap. And the third is a graceful white gold model with an almond-shaped case and a white satin strap. The cases of all three models have been hand-engraved in the Art Deco style and set with 24 to 42 Top Wesselton VVS diamonds that add a final sparkle. The Arabic numerals add a delicate charm to the silvered dials and blued hands.
True to its traditions, the famous Swiss watch manufacturer has selected an authentic hand-wound movement dating from the 1970s for this elegant collection - the Longines L805 calibre, set with 17 rubies and beating at 21,600 vibrations per hour. This precious trio has been produced in a limited series of ten pieces only.

Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 175 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.

Once again Longines has created three watches that have been inspired by the boldness of the 1920s and 1930s. The cases of these watches, crafted in 18-carat yellow, rose or white gold, have been hand-engraved throughout with decorative motifs from the Art Deco period. Moreover, they are enhanced by the brilliant sparkle of 24 to 42 Top Wesselton VVS diamonds. The movement they house is a manually wound model dating from the 1970s, namely the L805. This exquisite trio has been produced in a limited series of ten pieces each.

Les Elegantes de Longines have been inspired by the 1920s and 1930s. These elegant models bear the mark of the rich aesthetic refinement of the period, as can be seen in this 18-carat yellow gold rectangular watch mounted on a sleek black satin strap. Enhanced with 34 Top Wesselton VVS diamonds (0.309 carats), the case houses a manually wound movement, the L805, with 17 jewels and beating at 21,600 vibrations per hour. With a silvered dial featuring 12 Arabic numerals and its hand-engraved motifs, this model celebrates the daring creations of the 1920s. Limited edition of 10 pieces.
18-carat yellow gold rectangular case, hand-engraved throughout and set with Top Wesselton VVS diamonds, mounted on an elegant black satin strap.

Once again Longines has created timepieces that have been inspired by the 1920s and 1930s. These elegant watches bear the mark of the rich aesthetic refinement of the period, as can be seen in this 18-carat rose gold tonneau-shaped model mounted on a sleek bordeaux satin strap. Enhanced with 24 Top Wesselton VVS diamonds (0.166 carats), the case houses a manually wound movement, the L805, with 17 jewels and beating at 21,600 vibrations per hour. With a silvered dial featuring 12 Arabic numerals and its hand-engraved motifs, this model celebrates the daring designs of the 1920s. Limited edition of 10 pieces.
18-carat rose gold tonneau-shaped case, hand-engraved throughout and set with Top Wesselton VVS diamonds, mounted on an elegant bordeaux satin strap.

Les Elegantes de Longines have been inspired by the 1920s and 1930s. These elegant watches bear the mark of the rich aesthetic refinement of the period, as can be seen in this 18-carat white gold almond-shaped model mounted on a sleek white satin strap. Enhanced with 42 Top Wesselton VVS diamonds (0.353 carats), the case houses a manually wound movement, the L805, with 17 jewels and beating at 21,600 vibrations per hour. With a silvered dial featuring 12 Arabic numerals and its hand-engraved motifs, this model celebrates the daring creations of the 1920s. Limited edition of 10 pieces.
18-carat white gold almond-shaped case, hand-engraved throughout and set with Top Wesselton VVS diamonds, mounted on an elegant white satin strap.

1900s: Universal Exhibition in ParisPressing market demand with respect to both technology and styling drove watchmakers at Longines to design caliber L21.59. After the first Longines watch's 1867 bronze medal, in 1900 Longines caliber 21.59 won a Grand Prix at the Universal Exhibition in Paris with a one-of-a-kind creation called La Renommee, in 18K gold.The first wristwatches
When watches gradually migrated from waistcoat to wrist, Longines was in 1905 the first to turn out wristwatches by largely mechanical means. This innovation marked the start of a complete reorganization of the Longines' factory working and production methods during the 1920s and 1930s.1910s: The first shaped watchesAs early as 1912, Longines watches began to lose their round silhouette, the better to explore, and exploit, the geometry of elegance. Truly revolutionary for the period, Longines' rectangular and square-shaped models marked the start of a century of Longines design. Style followed style in any number of variations as taste turned into trend and trend into fashion, made possible by ever finer craftsmanship and sophisticated technologyLongines and gymnastics
Longines entered the world of gymnastics at the 1912 Swiss Federal Gymnastics Meet in Basel, Switzerland. The partnership resulted in a world's premiere: the introduction of automatic timing. Longines used an electromechanical system with start and finish tapes, fielded for the first time for the 80-meter dash. It marked a turning point in Longines' increasingly close cooperation with the world of gymnastics.