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Longines PrimaLuna Quartz 26.5 Leather Diamond (L8.110.0.71.2)

I got this Longines PrimaLuna watch as a birthday present last year, I wear it eveyday and all my stones are still in place, and most importantly it is still sparklely!!!

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Review by Svetla Pencheva, From USA Munroe Falls

Longines BelleArti 19 Quartz Stainless Steel Diamond MOP (L2.194.0.83.4)

Longines BelleArti 19 Quartz Stainless Steel Diamond MOP (L2.194.0.83.4) watch is very simple, seller is very reliable, thanks

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Longines BelleArti 24.6 Pink Gold (L2.501.8.83.6)

Super fast, and the Longines watch is super amazing, definitely worth it, tks!

---- [Rating: 5 / 5 stars]

Review by Esther C, From United Kingdom Birmingham

As the Title Partner, the Official Timekeeper and the Official Watch of the event, Longines timed all the competitions and also presented two highlights: the Longines Speed Challenge, won by Gregory Wathelet on Egano van het Slogenhof, and the Longines Grand Prix, won by Patrice Delaveau on Lacrimoso 3 HDC ().

The Swiss watch brand also competed to the charity Pro-Am competition on Saturday evening. This trial aims to raise funds for Amade, the foundation of Princess Caroline de Hanovre, which commits to the protection and blossoming of worldwide children.
On Sunday, Longines participated to the action "Clear the Jump", organized by JustWorld, an association which helps children to get out of poverty. During the Longines Grand Prix, 200 meals were offered every time the Longines jumps were cleared. Thanks to this action, Longines could contribute to offer 5'000 meals to the young people helped by JustWorld.

The Official Watch of the Longines Masters of Paris is a model from the new Longines DolceVita collection, which represents contemporary elegance of the Longines watchmaking brand worldwide.
The public attending the Longines Masters of Paris could discover the new Longines DolceVita and many other collections of the Swiss watch brand in the Village Prestige. For the first time in Paris, Longines offers the opportunity to buy its elegant timepieces on site.

Longines has once again looked to its rich history to expand the military wing of its Heritage collection. The Longines Heritage Military COSD is based on a piece of equipment used by the British Special Forces during the 1940s. Each item of this equipment was marked with the initials COSD and intended for the sole use of the Combined Operations Command created by the British War Office during the Second World War. These timepieces were much appreciated by the paratroopers.

The 40 mm steel case of the Longines Heritage Military COSD houses an L619.2 self-winding calibre. Maintaining its military look, it is mounted on a khaki Nato strap. Also created for the British army, these light-weight but robust straps were designed to meet the rigorous requirements of military equipment. The Longines Heritage Military COSD also exists in a version mounted on a black leather strap.

The opaline dial boasts a chapter-ring comprising large black Arabic numerals as well as a red 24-hour scale enhanced with blued hands. A railway-track minute ring serves to further emphasize the military style of the watch. A version with a matt black dial and rhodium-plated hands is also available. The upper part of the dial bears a broad arrow, a symbol used in Britain at the time to indicate government property. It was thus to be found on various pieces of military equipment including the watches used by the British forces. The numerals and the hands are coated with Super-LumiNova® to help the user read the time under all conditions.

In the context of this partnership, Longines and the IFHA have created a set of prizes rewarding racehorses, jockeys and prominent women and men of the equestrian world. To complete this collection of awards, Longines and the IFHA announced today the creation of the Longines World's Best Horse Race award. The first Longines World's Best Horse Race award will be presented, alongside the Longines World's Best Racehorse award, during a ceremony held in London in January 2016.

The Longines World's Best Horse Race will recognize the best-rated race of the 100 highest-rated Group 1 international races as established for the year by a panel of international handicappers. The ratings of the top four finishers in each race over the past three years serve as basis for the assessment.

Vice-President and Head of International Marketing of Longines Juan-Carlos Capelli said: "In the same spirit as the Longines Best World's Racehorse Award and Longines World's Best Jockey Award, this event will honor a race where the commonly held values of Longines and the IFHA, namely tradition, elegance, and performance, are best highlighted."

"We are delighted to extend our partnership with Longines and look forward to further collaborating on promoting and recognizing the very best of horseracing," said IFHA Chairman, Louis Romanet. "The commitment of Longines to showcase our sport on a global stage benefits all racing stakeholders and participants, and for that we are tremendously grateful."

Once again drawing from its long watchmaking tradition, Swiss watchmaker Longines is reissuing one of its period time pieces as a new addition to the Longines Column-Wheel Single Push-Piece Chronograph line. Longines' exclusive single push-piece column-wheel movement is housed in the sober watch case of this new model.

The transparent steel case back with a diameter of 41 mm reveals the minutiae of Longines' signature watch movement. The blued finish column wheel shows its perfectly symmetrical profile within this exclusive calibre. A single push-piece is used to control the chronograph's functions, reinforcing this model's sleek design. This refined chronograph also features a tachymeter scale.

The Longines Column-Wheel Single Push-Piece Chronograph displays a sober elegance, much like the model that inspired it. Available in black matte or white lacquer, its dial bears black or white contrasting Arabic numerals and a tachymeter scale. Its rhodium-plated or blued finish steel hands stand out, ensuring perfect reading. A black or brown leather strap completes this model.

The long-term agreement was signed this week by Mr Juan Carlos Capelli, Vice-President and Head of International Marketing for Longines and Mr Brian Kavanagh, Chief Executive of Horse Racing Ireland (HRI).

Juan-Carlos Capelli: "It is a great honour for Longines to become the Title Partner of the Longines Irish Champions Weekend, showcasing Ireland's two premier racecourses, namely the Curragh and Leopardstown racecourses. Providing our long-lasting timekeeping expertise for this two-day meeting illustrates our continued commitment to equestrian sports, which are part of our rich history since 1878."

Brian Kavanagh: "It is an honour to announce Longines as the Title Partner for Irish Champions Weekend and to welcome this Swiss watchbrand as Official Timekeeper for Leopardstown and the Curragh, which together host 42 race meetings, including all the Irish Classics. The inaugural Irish Champions Weekend in 2014 immediately established itself as one of the leading flat racing events in the world. It is effectively the first leg of a triple crown of late-season flat championships in Europe, followed by the Qatar Prix de l'Arc de Triomphe meeting and QIPCO British Champions Day in October."

The Longines Irish Champions Weekend hosts ten Group races, including five Group 1s, and features the QIPCO Irish Champion Stakes at Leopardstown and the Palmerstown House Estate Irish St Leger at the Curragh in back-to- back meetings on the 12th and 13th of September respectively.

As Official Timekeeper Longines will install clocks and chronometers at both racecourses during the season.
 

Longines and the International Federation of Horseracing Authorities (IFHA) have announced that the 2014 Longines World's Best Racehorse Ceremony will be held on 20 January 2015 in London, England, at the hotel Claridge's. The ceremony will honour the top highest rated horses in the Longines World's Best Racehorse Rankings.
This marks the second Longines World's Best Racehorse Ceremony, following the inaugural event held in December 2013 during the gala dinner of the Longines Hong Kong International Races.

For 2013, Black Caviar (AUS) and Treve (FR) were honored as the world's co-highest rated racehorse. Just A Way (JPN) has led the rankings for the majority of 2014 on the strength of his dominant triumph in the G1 Dubai Duty Free Stakes.

The trophy of the Longines World's Best Racehorse is a crystal vase named Equus. Every year, it is engraved with the name of the Longines World's Best Racehorse and the representative of the winner is presented with an elegant Longines watch. In 2015, a Conquest Classic timepiece, dedicated to Longines' passion for equestrian sports, will be given.

The date of the ceremony will also mark the unveiling of the full Longines World's Best Racehorse Rankings and European 2-year-old classifications for 2014.

On Sunday, 5 October 2014, the large crowds that flocked to the Longchamp Racecourse. For the second consecutive year, Thierry Jarnet on Trêve was the first across the finish line to carry off the 2,400-metre Qatar Prix de l'Arc de Triomphe.

The Swiss watch brand also presented on the same day another French top-level international race, the Prix de l'Opera Longines, which was also won by Thierry Jarnet, but this time on We Are.

This year's Official Watch for the Qatar Prix de l'Arc de Triomphe was a steel chronograph from the Conquest Classic collection, a line of timepieces dedicated to Longines' passion for horseracing. With a diameter of 41mm, this timepiece is equipped with an exclusive column wheel movement. Its black dial, with one Arabic numeral and eleven applied indexes all coated with Super-LumiNova®, displays the hours and minutes, with small seconds at 9 o'clock, a 30-minute counter at 3 o'clock, a 12-hour counter at 6 o'clock, and the date display at 4:30. Just like the entire Conquest Classic collection, the watch is water-resistant to 5 bar and its screwed-down case-back is equipped with a sapphire crystal.

This event took place at the Los Angeles Convention Center from the 25th of September until the 28th of September, and put Los Angeles on the international equestrian scene as the best riders in the world competed.

Longines Ambassador of Elegance Jane Richard, winner of Longines Speed Challenge, and Jos Verlooy, winner of the Longines Grand Prix, received elegant Longines wathes from the hands of Mrs. Jennifer Judkins, Brand Manager Longines USA, and Mr. Charles Villoz, Vice President of Longines, for their amazing performances.

The Charity Pro-AM, a unique competition, was won by Hannah Selleck and Laura Kraut representing JustWorld International. This competition was attended by Longines Ambassadors of Elegance Stefanie Graf, founder of "Children for Tomorrow" and Andre Agassi, founder of "Foundation for Education".

As a tribute to its long-lasting involvement in equestrian sports, Longines launched the Conquest Classic line, a collection of timepieces dedicated to horse lovers.

The Official Watch of the was a ladies' watch in steel. Set with 30 diamonds, this timepiece with its white mother-of-pearl dial and diamond hour symbols perfectly illustrates the elegance of this unique show jumping event.

Longines and theshare common values including tradition, elegance and performance.

52 years after its first association with the Games in Perth, Australia, Longines renews its support to this multi-sport event, taking place from 23 July to 3 August in Glasgow. Involving 71 teams of athletes from the Commonwealth of Nations and Territories, this will be the largest competition ever held in Scotland.

Longines will provide the On Venue Results (OVR) service that includes the handling, the processing and the broadcasting of the official times and scores of the different sport events.

Timekeeping itself is only a modest part in the global picture and Longines will rely on its long-lasting experience in complete data handling for Glasgow 2014. Any score, distance, name, team, ranking and time requires technology to instantly process and distribute it as TV graphics for television networks. Scoreboards and displays will be spread around the different sporting venues, and the Commentator's Information System (CIS) will make available to rights holding broadcasters comprehensive information about the competitions, statistics and results.

The Official Watch of Glasgow 2014 will be a chronograph in steel from the Conquest Classic collection, housing an exclusive mechanical column-wheel calibre. With a diameter of 41 mm, its black dial is set with one arabic numeral and 11 applied indices with Super-LumiNova®. It displays the hours and the minutes, a small second at 9, a 30-minute counter at 3, a 12-hour counter at 6 as well as the date at 4:30. Just as the entire Conquest Classic collection, this timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

The Longines Heritage 1973 displays a vintage look that is true to the original model. The latter, a chronograph produced in 1973 by the brand, was fitted with a Longines mechanical chronograph movement, the 30CH. The Longines Heritage 1973 houses the L688 calibre, a column-wheel chronograph movement developed and produced by ETA exclusively for Longines.

The silvered dial of the Longines Heritage 1973 boasts a fascinating play of contrasts. At 3 and 9 o'clock, two black counters were included. The applied hour symbols are decorated with a fine black line and a dot of Super-LumiNova®. These are interposed and balanced out by a minute-circle, also of fine black lines. A blue tachometric scale surrounds the dial, adding a subtle touch of colour to the whole.

With a diameter of 40 mm, the cushion-shaped steel dial of the Longines Heritage 1973 has retained the lines and mood of the original model. The back is fitted with a transparent sapphire glass cover through which the wearer can admire the movement of the calibre as well as the blue column-wheel. This model is completed by the rounded push-pieces. The whole is mounted on a black alligator strap.

The Al Shaqab Equestrian Center, a world class equestrian facility, welcomed the best riders of the world to compete in exciting competitions. Scott Brash celebrated a double victory since he won the Longines Global Champions Tour Grand Prix of Doha on Hello Sanctos and has been crowned winner of the Longines Global Champions Tour 2013, with 203 points. With 194 points, Christian Ahlmann (Germany) arrived second and Laura Kraut (USA) third with 187 points. Scott Brash, Christian Ahlmann and Laura Kraut received watches from the hands of the President of Longines, Mr. Walter Von Känel
The official watch of the event was a sparkling model from Longines DolceVita Collection, an elegant line with its characteristic rectangular cases.

The Swiss watch brand and Capannelle reaffirmed their collaboration for the third year on 24 October 2013 during an elegant event held at the Ara Pacis Museum in the centre of Rome. That same evening the Premio Longines Longines Lydia Tesio - Le Signore dell'Ippica were awarded to seven women known for their exceptional commitment to the equestrian world.
The Capannelle racecourse was the stage of the Premio Longines Lydia Tesio, an international group 1 race of 2000 meters for mares aged 3 years and up, on Sunday October 27. Fabio Branca on Charity Line won this race in 2'03''06. The jockey, the owner of the horse and the trainer received a Longines watch.
The Premio Longines Lydia Tesio is dedicated to the memory of Donna Lydia, the first Italian woman in horseracing history. She was the wife of the famous thoroughbred breeder Federico Tesio. It explains why the "Premio Longines Lydia Tesio - Le Signore dell'Ippica", a prize meant to reward the exceptional commitment of women in the equestrian world, was awarded on the same week to seven women.
During this week, Longines presented a watch that embodies its philosophy: Longines DolceVita. The official watch of the event is a quartz timepiece in steel and rose gold. It is set with 32 diamonds (0.269 carat, Top Wesselton VVS) whose sparkle emphasises the rectangular form and harmonious proportions of the case. The white dial features ten indices, an Arabic numeral 12 and rose hands that indicate the hours and minutes, with a small second at 6 o'clock. This elegant, contemporary model is mounted on a steel and rose gold bracelet.

After their victory in the Prix de Diane Longines in June 2013, Thierry Jarnet and Treve won the Qatar Prix de l'Arc de Triomphe on Sunday 6 October 2013. Longines was partner and official timekeeper of the event for the third consecutive year. The Swiss watch brand was the title partner of another international Group 1 race on the same day, the Prix de l'Opera Longines, won by Christophe Soumillon on Dalkala.
In the frame of its partnership with France Galop, Longines is the official timekeeper of the racecourses of Chantilly, Deauville and Longchamp, as well as the title partner of the Prix de Diane Longines. The Swiss watch brand is also partner of the Qatar Racing and Equestrian Club.
The Official watch of this year's Qatar Prix de l'Arc de Triomphe was Longines DolceVita. This collection has been an enormous success, thanks to its contemporary elegance. These models are a horological interpretation of the easy-going Italian way of life - la dolce vita. The perfectly harmonious proportions of the rectangular timepieces in this collection are its unique characteristic.

Paris in the springtime is always a treat, but it's even more spectacular when the city welcomes the world's best tennis players to its first-class facility Roland Garros for the clay court Grand Slam tournament.

One of the main sponsors of this tournament is Swiss watch brand Longines. The 180-year-old company supports past, present and future champions of this elegant sport and simultaneously gives back to it.
Children of Tomorrow
Stefanie Graf was one of the game's absolute greats: among here achievements one finds 22 Grand Slam titles, six French Open titles, and the only Calendar Year Golden Slam. She took home this year's Longines Prize for Elegance, which was presented at a gala dinner held at the spectacular Grand Foyer du Theâtre National de Chaillot. The prize is awarded to a personality heading an association that helps disadvantaged citizens of our world. Graf's charity association, founded in 1998, is called Children of Tomorrow.
 

Children of Tomorrow works with children traumatized through war, violence and abuse and has offices in Hamburg. Kosovo and Eritrea. "Until today we have been able to reach and treat more than 8,000 children," Graf said during a press conference held at the Roland Garros Tenniseum.
Rising Stars
Additionally, Longines displays its fuzzy yellow heart for up-and-coming tennis players. The Longines Future Tennis Aces sees the Swiss watch company inviting 16 under-twelve tennis players who have worked their ways through grueling qualification tournaments to play the final draw on the grounds of Roland Garros during the second week of the French Grand Slam. This year, girls from Australia, China, France, Germany, Hong Kong, Italy, Japan, Mexico, Poland, Russia, Singapore, Spain, Switzerland, Taiwan, Britain and the United States competed there. The final, held on June 9 on Court 7, pitted Japan's Haruna Arakawa against Australia's Destanee Aiava - with the latter coming out on top.

Not only did the finalists get to play additional exhibition matches with Longines ambassador Graf, world-ranked number 15 Sabine Lisicki and doubles specialist Mansour Bahrami, but both will receive an annual sum of $2,000 from Longines from now until their sixteenth birthdays to help pay for tennis equipment and costs.
This day of dreams for the young tennis hopefuls ended with a press conference held in Roland Garros's tennis museum, during which Aiava received a Saint-Imier collection watch.
 

Graf, who received the Longines Prize for Elegance during the evening gala, wore an elegant 26 mm stainless steel and rose gold two-tone Saint-Imier Collection model set with 60 diamonds and a mother-of-pearl dial in addition to her rather minimalist jewelry. Both she and her husband Andre Agassi are Longines ambassadors of elegance. "The importance of quality, performance and attention to detail are values I admire in Longines," Graf said. "Longines is also a great partner in supporting the foundations of Andre and I, aiding in broadening our missions and messages."
 

" Watchmaking has always fascinated me", says Walter von Känel, who spent his childhood from 1945 at the top of the Saint-Imier Valley in the Bernois Jura, the heart of Swiss watchmaking. " When I was a boy, the great Longines company in the foothills of Saint-Imier, where most of the people of our region worked, always impressed me, and I was convinced that one day, I was going to work there. Already at that time, watchmaking was the life of our region, and I knew that one day it would enable me to discover the world."
Walter von Känel's professional career started with the Federal Authorities, where he worked as a technical officer in the Customs Departments. In 1964, he joined Jean Singer Ltd., a watch dials and cases manufacturer in La Chaux-de-Fonds.
After a few years in the Industrial Accounts, Logistics and Sales Departments, he joined the Longines Watch Company Francillon Ltd. as a Sales Executive. Shortly after, he was sent to the USA for a training course with Longines' American agent: LONGINES - WITTNAUER WATCH Co. LTD in New York. His passion for watchmaking, his abilities, his talent as a negotiator and his b personality are all qualities that enabled him to climb the ladder quickly. In 1988, after having worked as a Sales Executive and then as a Commercial Executive (Sales and Marketing), he was entrusted with Longines' General Management.
In 1990, Nicolas G. Hayek, Chairman of The Swatch Group Ltd., requested him to join the Group's enlarged management. The many years that Walter von Känel served in the Swiss Army as an officer in the militia have enabled this former Major in an Infantry Regiment to acquire ground expertise in the fields of human resources management and general organization.Biography of Walter von Känel, President of LonginesDate of birth: September 1, 1941, in Schwerin, Germany
Nationality: Swiss
Marital status: Married, 2 children
Education: Commercial studies and apprenticeship with Nussle SA, La Chaux-de-Fonds
Many proficiency and advanced training courses in Switzerland and abroad 
Hobbies: Target shooting, running, long distance skiing, regional historyProfessional Career 
Federal Authority in La Chaux-de-Fonds, Bienne and Brigue
Customs technical officer
Jean Singer Ltd., La Chaux-de-Fonds
Various duties in the Industrial Accounts, Logistics and Sales Departments
Longines Watch Co. Francillon Ltd., Saint-Imier
Sales Executive
Sales Department Manager
Sales and Marketing Manager
Longines Watch Co. Francillon Ltd., Saint-Imier
President
The Swatch Group Ltd.
Member of the Group's enlarged management

The world-famous Swiss watch manufacturer Longines confirms its commitment to the world of top-class tennis in the wake of its involvement in the prestigious Roland Garros International Championships in Paris (France). Longines is honoured to announce that it has been appointed official partner, time-keeper and watch for the Kremlin Cup in Moscow, the most important international tennis tournament hosted by the world's largest country. Longines will be offering its tradition of elegance and high-quality performance to a major tennis meeting in Russia.
The Swiss watch manufacturer Longines is proud to be the new official partner, timekeeper and watch for the Kremlin Cup in Moscow - one of the ATP World Tour tournaments - for 2009, 2010 and 2011. The event, which will be held at the Moscow Olympic Stadium, was started in 1990 and has since become the main international professional tennis tournament in Russia. Longines is delighted to be able to offer its technical skills and experience in sports timing for a competition - and a discipline - that perfectly matches its slogan "Elegance is an attitude". As part of its commitment to the world of tennis, Longines will be using the occasion to present a model - the Longines Admiral - which evokes sports where aesthetics, precision and physical coordination are of the utmost.
For over 175 years, Longines has been the guardian of a vast horological know-how characterised by elegance and high-quality performance. Present in Russia since 1878, the brand has always striven to consolidate its links with the world's largest country. In fact it has appointed the Russian actor Oleg Menshikov and the actress Ingeborga Dapkunaite as two of its ambassadors of elegance. Through the quality of its technical achievements and its activities in the field of sports timing, the Swiss watch brand has shared a large part of its history with that of sport. And now with over 130 years of experience in timing various sports Longines is today involved in those disciplines that reflect the values that it has always held dear, right from the earliest days of the company.
For several years now Longines has enjoyed a privileged relationship with the world of tennis. During the 1990s the brand sponsored Gabriella Sabatini and Michael Chang. In 2007 it was appointed official timekeeper and partner of the Roland Garros International Tennis Championships in Paris (France). It subsequently appointed two new ambassadors of elegance, namely Andre Agassi and his wife Stefanie Graf - two of the world's most admired players thanks to their exceptional careers in tennis as well as their charity world on behalf of the disadvantaged. The couple share the same love of excellence, elegance and beauty that characterises Longines, and thus reflect perfectly the brand's values and slogan - Elegance is an attitude. Elegance within, elegance of the heart. By sponsoring the respective charity foundations of these two icons of tennis and by offering a bursary to young graduates of the Andre Agassi College Preparatory Academy, Longines has yet again confirmed its commitment to humanitarian aims. Today the brand is also sponsoring budding tennis stars in various parts of the world - from the talented young Polish player Agnieszka Radwanska to the promising youngster from Taiwan Tsung-Hua Yang.
Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 175 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.