Copy Longines Stainless steel Watch, Luxury Watches Longines Stainless steel

Longines La Grande Classique Tonneau 22 Yellow (L4.205.2.11.8)

pretty dial. little complicated setting up (don't lose the manuel. neat rubber band/ you can't go wrong with this watch. this makes #11 ordered from the big o

---- [Rating: 5 / 5 stars]

Review by Tony Gravinese, From USA Sumter

Longines La Grande Classique Tonneau 22 Diamond (L4.288.0.87.2)

I bought this as a gift and the recipient, who loves jewelry, really liked it. I thought it was pretty online but it really catches your eye in person.

---- [Rating: 5 / 5 stars]

Review by Paul A Snyder, From USA Croton On Hudson

Longines DolceVita 26 Quartz Gold (L5.655.6.16.6)

Good seller. The Longines DolceVita 26 Quartz Gold (L5.655.6.16.6) arrived intact. I recommend it.

---- [Rating: 5 / 5 stars]

Review by jeremy philippe, From USA Freeland

Amongst the many sports that Longines partners - which include tennis, downhill skiing, archery and gymnastics - equestrian sports hold a particularly significant place. They are a true passion that is wholly owned by the brand. And within the realm of equitation itself, alongside racing and endurance, show jumping reigns supreme.
Longines' first partnership was signed for a show jumping event in 1912. Sixty-two years and dozens of Longines-supported events later, the brand officially signed a partnership with the International Equestrian Federation (FEI). The World Cup Show Jumping, an indoor circuit which has taken place annually since autumn 1978, today bears the name of the Longines FEI World Cup.

In a world premiere, and in collaboration with the FEI, Longines has recently launched the Conquest Jumping model, dedicated to show jumping. This is the first ever watch to enable a rider's round to be timed to the nearest hundredth of a second, but also, and above all - and herein lies the world first - to manage the penalties imposed by the rules of this sport. To endow a wristwatch with all the functions and settings required to time show jumping is a feat that has been applauded by John P. Roche, FEI Jumping Director.

In a nutshell, two tables (A and C) govern penalties during show jumping competitions. Table A records the penalty points (for example, 4 points for a knocked down bar) while in Table C, faults are penalised in seconds (for example, eight seconds for the same knocked-down bar).
The new Conquest Jumping timepiece allows penalties to be converted to time or to add penalty seconds in the event of the allotted time being exceeded, in line with the table (A or C) applied to the course being monitored.
A large number of functions can be programmed on the watch in order to calculate the end performance achieved by the rider being monitored: Table A or B, the time allotted to the round, the number of penalty seconds added for each fault and the countdown. The watch times the rider's round and for every fault, a press on the penalties/sec push piece adds the number of seconds corresponding to the round time. Once all the parameters have been recorded and the first rider monitored, a single press on the push piece allows the following rider to be measured.

The timing and the management of jumping regulations are powered by a new Longines L441 quartz calibre. In addition to hours, minutes and seconds, the watch also displays the date in a window at 4 o'clock and is housed in a 41 mm diameter steel case, water-resistant to 50 metres and featuring a sapphire crystal with a multi-layered anti-reflective treatment on one side and a screw-down case-back on the other.

Adorned with three counters (displaying the tables, pts/sec and small seconds), the dial comes in either a black or silver version, both magnificently balanced and offering optimal readability thanks to large applied hour-markers coated with Superluminova, as too are the rhodium-plated hour and minute hands. Several red accents further enhance the readability of the dial, endowing it with additional luminous touches.
The Conquest Jumping is secured to the wrist by a steel bracelet with a folding clasp.

Longines, the Official Partner, Timekeeper and Watch of the Breeders' Cup World Championships timed American Pharoah's historic victory in the Breeders' Cup Classic on Saturday, October 31^st as earned his spot as the only horse in history to win a Grand Slam championship. The internationally renowned Swiss watch brand also acted as Title Partner of the Longines Breeders' Cup Distaff race on Friday, October 30^th and the Longines Breeders' Cup Turf race on Saturday, October 31^st at Keeneland Race Track. Juan-Carlos Capelli, Vice President and Head of International Marketing for Longines presented elegant Conquest Classic watches to the owner, breeder, trainer, jockey and stable staff of winning horses American Pharoah, Stopchargingmaria and Found respectively.

In keeping with the brand's motto that 'elegance is an attitude', Longines awarded the Longines Prize of Elegance to the most elegant man and woman at the Park. Winners also received a magnificent Longines watch.

The 2015 races took place at Keeneland Race Track and marked the 32^nd edition of the Breeders' Cup World Championships. The World Championships are considered by many to be one of the premier thoroughbred horse racing event of the year, attracting the best horses, breeders, trainers, and owners from across the globe and the Breeders' Cup Classic race is often one of the deciding factor in the Longines World's Best Racehorse Rankings and the Longines World's Best Jockey Award.

Longines has once again looked to its rich history to expand the military wing of its Heritage collection. The Longines Heritage Military COSD is based on a piece of equipment used by the British Special Forces during the 1940s. Each item of this equipment was marked with the initials COSD and intended for the sole use of the Combined Operations Command created by the British War Office during the Second World War. These timepieces were much appreciated by the paratroopers.

The 40 mm steel case of the Longines Heritage Military COSD houses an L619.2 self-winding calibre. Maintaining its military look, it is mounted on a khaki Nato strap. Also created for the British army, these light-weight but robust straps were designed to meet the rigorous requirements of military equipment. The Longines Heritage Military COSD also exists in a version mounted on a black leather strap.

The opaline dial boasts a chapter-ring comprising large black Arabic numerals as well as a red 24-hour scale enhanced with blued hands. A railway-track minute ring serves to further emphasize the military style of the watch. A version with a matt black dial and rhodium-plated hands is also available. The upper part of the dial bears a broad arrow, a symbol used in Britain at the time to indicate government property. It was thus to be found on various pieces of military equipment including the watches used by the British forces. The numerals and the hands are coated with Super-LumiNova® to help the user read the time under all conditions.

The Prix de Diane Longines, the world's top race for fillies, offered last week-end a spectacular sporting rendezvous at the Chantilly racecourse. Lanfranco Dettori on Star of Seville won the coveted title of this top-level flat race day in front of more than 45'000 spectators.

Longines was associated with this event as Title Partner, Official Timekeeper and Official Watch. Longines Ambassador of Elegance Aishwarya Rai Bachchan was present at Chantilly and awarded Sandra Challal with the "Mademoiselle Diane par Longines" prize for her outstanding style.

The draw ceremony for the 6th edition of the Longines Future Tennis Aces 2015 was held on the 28th of May under the attendance of Arnaud Clement, patron for the 2015 edition. The event, hosted by journalist and former French tennis player Sarah Pitkowski, along with Vice-President and Longines International Marketing Director Juan-Carlos Capelli, provided the opportunity to officially introduce the public to the tournament program, organised by Longines since 2010.
This year, 16 young boys under the age of 13 and from 16 different countries will have the opportunity to compete on a court installed at the foot of the Eiffel Tower under conditions identical to those of the Roland-Garros tournament, for which Longines has been the Official Partner and Timekeeper since 2007.

Prior to the tournament, held between May 28 and 30, Longines invited the 16 players to a training camp at the Châtaigneraie Tennis Club - the "Longines Academy" - where they received valuable advice from Remi Barbarin and Julien Boutter, two specialists in the field.

After spending the entire week alongside event sponsor Arnaud Clement, these young champions will enjoy a unique experience, while two finalists will get to take part in an exhibition match in his and Michael Llodra's company. At the end of the tournament, the winner will receive a cup straight from the hands of FFT President Jean Gachassin, along with a watch from Longines. In addition, the two finalists will receive an annual bursary to finance their equipment until their 16th birthday.

Longines Future Tennis Aces 2015 Program
Thursday May 28, 2015 - 10:15 am - 6 pm Eighth final
Friday May 29, 2015 - 10 am - 5 pm Quarter final followed by semi-finals
Saturday May 30, 2015 - 9:30 am - 12 pm Final, followed by exhibition match with Arnaud Clement and Michael Llodra

With the Apple Watch on everyone's lips, it's worth remembering that it has taken the Silicon Valley giant forty years to launch its first watch. Longines, headquartered in the sleepy valley town of St. Imier, has been producing timepieces since 1867. And while Apple may currently lay claim to one of the most valuable brands in the world, Longines has the oldest: its winged logo is the oldest valid trademark in the WIPO's International Registry.

The current CEO of Longines, Walter von Känel, joined the company in 1969 and is still there 46 years later. It is hardly surprising, therefore, that he is dismissive of the Apple Watch and smart watches in general. "In my 46 years at Longines I have experimented with digital," he says. "LCD was a Swiss patent, after all. Afterwards we did some LED watches and you can find them in the museum. Later ETA came with its digital/analogue movements and we launched the Speed5.
"I think the watches from Apple, Samsung and the like are complementary to what we do. I firmly believe that the essential objective of a watch is no longer just to tell the time but also to serve as a status symbol. Why do you buy a Patek Philippe rather than a Swatch? Because you want to show it off."

But the gulf between a Swatch and a Patek Philippe in terms of price and prestige is enormous. It took the world's biggest private collection of Swatches (5,800 in total) to make just a quarter of the proceeds of the record-breaking Patek Philippe Graves Supercomplication at auction. So where does Longines fit in to this equation?

"The watch is an emotional branded consumer good," explains von Känel, "which is why we invest millions in sponsorship, ambassadors and such." Indeed, Longines ensures a steady flow of news from its partnerships in the equestrian world, as well as in tennis and skiing. Nevertheless, since Mr von Känel comes from a background in sales, the bottom line is always the top consideration. At his meetings in Basel you will always find him with his four essential items: a heap of plastic-protected sheets of sales figures, best-sellers, breakdowns by country and product category and the like, a pencil, a pencil-sharpener and - somewhat unusually - a set of precision calipers dating back to 1969. Old school. Much to the chagrin of WorldTempus, he admits "I have no computer, my telephone is this old thing and I don't even reply to SMS messages."

His relentless focus on sales shows in his photographic recall of key statistics: 1.4 million Dolce Vita models sold, the exact split of two-tone models by sales when I question a potential change in strategy. And it is this focus that has led to the creation of a "fifth pillar" at the brand with a new collection dedicated solely to the brand's equestrian associations. "If we are going to invest millions in this area and be present at equestrian events almost every weekend, then we needed something more than the chronograph," he explains. "We needed a new collection, especially for women. But we are also working on a watch designed especially for show jumping."

Even a personal question on his favourite model in the collection comes back to sales. "We are investing heavily in promoting the Conquest Classic this year, which represents 7% of our sales, and we decided that the star model should be the two-tone steel and gold model with the moon phase. And since I have to be consistent I have to lead by example." There is no need to guess, therefore, which watch the Longines CEO has on his wrist.

Even given Walter von Känel's b sales background, it comes as somewhat a surprise when he claims that last year set a new sales record for Longines. Even in the troubled market of Hong Kong, which tourists from mainland China are now avoiding in favour of Korea and Thailand, the brand recorded 10% growth last year. Could it continue this year, despite the uncertain economic climate? "It looks that way," the boss confidently predicted on the opening day of Baselworld.

The Night Turf St. Moritz took place on Friday evening 6 February 2015, on
the frozen lake of the renowned Swiss alpine resort,prior to the first White Turf race Sunday. Longines was the Official Timekeeper and Official Watch of this unique event, as well as the Title Partner of the Longines Show-Sprint Race, which Cheryl Schoch on Boccalino won in style.

The event was enlightened by many celebrities, such as Nicola Spirig, Triathlon World Champion, Ariella Kaeslin, Gymnastics European Champion, Bruno Kernen, Downhill World Champion and Sven Epiney, SRF TV moderator, and also the Longines Ambassador of Elegance Ingeborga Dapkunaite.

The Official Watch of the competition, a stainless steel Conquest Classic Moonphase model, houses a self-winding mechanical chronograph movement. Its refined silvered dial displays the moon phases, echoing the excellence and elegance of equestrian sport stars.

The Longines Future Ski Champions, set up with the collaboration of the FIS, allowed promising ski stars selected by their respective national skiing federation to compete against the best skiers in the world in their age category under racing conditions similar to those of the official World Cup races.

The first edition in 2013 gave the chance to fourteen young male skiers to take part to the competition. This year it was the turn of thirteen girls under the age of 16, from thirteen different countries, who had the opportunity to try the giant slalom piste. The competition was held alongside the women's race in the FIS Alpine Skiing World Cup at Val d'Isere.

Carlotta Saracco (Italy) was crowned the Longines Future Ski Champion 2014, with a time of 55:93 seconds. Second was Nella Korpio from Finland, followed by Ida Dannewitz from Sweden. All three received a medal during a prize-giving ceremony that took place in the center of Val d'Isere, with the presence of Charles Villoz, Vice President of Longines, Marcel Looze, FIS Marketing Manager and Jean-Claude Fritsch, former director of Val d'Isere Sports Club. The winning champion Carlotta Saracco received as well a Longines watch. Meanwhile, her national Federation, the Federazione Italiana Sport Invernali received a cheque for $20,000 to be used for promoting Alpine skiing among young people in that country.

This event was also an opportunity for Longines to present the Official Watch of the 2014/2015 skiing season, the Conquest 1/100th Alpine Skiing, a 100th of a second chronograph. This new model, fitted with a cutting-edge, exclusive movement, is a tribute by the brand to its long tradition of timing Alpine skiing competitions and enables its user to measure and display several intermediate times to one-hundredth of a second.

The start of the new Alpine skiing season is the opportunity for Longines to unveil the name of its new Ambassador of Elegance, American alpine skier Mikaela Shiffrin. The young athlete is the winner of the « Longines Rising Ski Stars » for the 2012/2013 and 2013/2014 seasons, a prize awarded to the best female skier under the age of 21 who competes for the FIS Alpine Skiing World Cup. Her achievements also include a World Championship title in 2013 and two crystal globes in her specialist discipline: slalom.

Longines has been the Official Partner and Timekeeper for the FIS World Cup Alpine Skiing races since 2006. The Official Watch of the season will be a one hundredth of a second chronograph, the Conquest 1/100th Alpine Skiing, specially created
for professional Alpine skiers as well as fans of this discipline. This model measures time at multiple intermediaries and has an intuitive analogue display that shows the time to one hundredth of a second using a specific hand. All of this is possible thanks to the latest generation of quartz movement developed exclusively for Longines.

Last Friday saw the launch of the 2014/2015 Alpine skiing season, which for Longines will be characterised by youth. The brand offers its support to the best up-and-coming Alpine skiers through the Longines Future Ski Champions race, which will take place
in Val d'Isere in December. This year the focus will be on the female skiers for this unique competition. Each will be hoping to be crowned champion for 2014 and to take home a Longines watch as well as a trophy.

With the same purpose in mind, Longines will also be organising, for the third year running, the Longines Rising Ski Stars prize, awarded to the best female skier under the age of 21 and the best male skier under the age of 23 who compete for the FIS Alpine Skiing World Cup. At the end of the 2014/2015 season, the two winners will each receive a Longines watch, a trophy and a cheque for CHF 20,000.

The launch of the new Alpine skiing season was also an opportunity for Longines to unveil the name of its new Ambassador of Elegance, American alpine skier Mikaela Shiffrin, two-time winner of the « Longines Rising Ski Stars » prize. The talented athlete was also World Champion in 2013 and won two crystal globes in slalom.

Finally, the Swiss watch brand announced the renewal of its long-term partnership with the FIS, for which it has been the Partner and Official Timekeeper since 2006.

The Official Watch of the season will be a one hundredth of a second chronograph, the Conquest 1/100th Alpine Skiing.

Longines has a longstanding partnership with the International Gymnastics Federation (FIG) and is the Official Partner and Timekeeper of the 33rd Rhythmic Gymnastics World Championships 2014.

Especially in gymnastics, movement is a challenge requiring not only flawless execution, but also intangible grace, beauty and harmony known as "elegance". As the Official Partner and Timekeeper of the 33rd Rhythmic Gymnastics World Championships 2014 in Izmir, Longines presented the Longines Prize for Elegance, for which all participants in the individual all-around finals held on Friday September 26th were nominated. The gymnasts under consideration for the prize were evaluated according to a number of complementary criteria.

Set up in 1997, the Longines Prize for Elegance takes the form of a trophy representing a gymnast in movement created especially for Longines by the Swiss artist Jean-Pierre Gerber. In addition, the proud winner Yana Kudryavtseva received a cheque worth US$ 5,000 and an elegant Longines timepiece. The Official Watch of the 33rd Rhythmic Gymnastics World Championships was a Conquest Classic model in steel and rose gold, featuring a white mother-of-pearl dial set with 12 diamond indices.

Yana Kudryavtseva, newly-appointed Longines Ambassador of Elegance, did not miss the opportunity in Izmir to demonstrate once again that she is one of the best rhythmic gymnasts of her generation.

Longines first became involved in gymnastics in 1912, when it launched an innovative electro-mechanical timing system. For over twenty years the brand has been the official partner and timekeeper for artistic and rhythmic gymnastics competitions organized by the International Gymnastics Federation.

For its latest creation, the , the brand has replicated the lines of one of its pilot watch dating from the 1950s.

The 47.50 mm diameter of the original model has been reproduced, as well as the dial with its 24-hour scale, available in black or silver. The steel case has a closed back, decorated with Longines' famous hourglass symbol, in use since 1867. Each watch in this exceptional series is numbered.

houses the L789 self-winding, mechanical movement. This new column-wheel chronograph calibre, produced exclusively for Longines, is an adaptation of Longines' own single push-piece movement.
The watch features a chronograph function, displays the time on a 24-hour scale, and has a small seconds at 18 o'clock plus a date aperture at 12 o'clock, at the bottom of the dial. It is fitted on a black or brown alligator strap to match the colour of the dial.

Roland Garros - also known as the French Open - is the biggest clay court tennis tournament in the world and one of the four Grand Slam events that have been the pillars of the sport for more than a century. This weekend will determine who will be this year's champions, with the women's singles final (Maria Sharapova vs Simona Halep) today and the men's (Rafael Nadal vs Novak Djokovic) tomorrow; how long those finals will last no-one knows, but they will be timed by Longines - the Swatch Group brand that has been the official timekeeper of the tournament since 2007.

But does time really matter in tennis, since the scoring system theoretically allows a match to go on forever? Momentum is actually more important, yet there has been a timing controversy in the past few days: the only time limits in tennis are the ones in changeovers (1min.30) and between points (20s); Rafael Nadal, notorious for his elaborate routines before serving, received time violations for surpassing the allowed 20 seconds in his matches versus Dominic Thiem and Leonardo Mayer - voicing his frustration, even though he is one of the players that actually wear a watch on court (the Richard Mille RM27-01 Tourbillon Watch).

"The best thing would be to have countdown clock on the court", the Spanish champion grumbled. "That would allow us to know how many seconds we have left before serving!". Rafael Nadal feels that he is being targeted by the 'anti slow-play brigade' that has reduced the allowed time from 25 seconds to 20 seconds and strictly enforces the rule in his matches. There have been debates among officials whether adding a countdown clock would be a good idea. That would be a third clock on court, along with the existing two.

Official Timekeeper and a new watch
As official timekeeper of Roland-Garros, Longines has clocks keeping the time of day and the duration of each match that are not only visible in the corners of the main stadiums (Court Philippe Chatrier and Court Suzanne Lenglen) but also throughout the premises. The silhouette of the analogue clock on display is recognizable, from the Master collection. Yet the star is the Conquest Classic, the range exclusively comprised of models fitted with mechanical calibres that the Saint-Imier brand has been promoting in the context of the tournament. Actually, the Conquest Classic collection was launched last year precisely at Roland Garros.

Beyond the mere sponsorship and the eulogy of the Conquest Classic, Longines' dedication to tennis also includes an interesting programme promoting young players under 13 years old, the final stage of which is played in Paris during Roland Garros: the Longines Future Tennis Aces. Just like in the previous years, sixteen youngsters were brought from all over the world to have the opportunity not only to play on the French clay but also on a venue spectacularly set in the heart of Paris. Last year, it was right in front of the City Hall; this year, a court was built in the Champ de Mars, with the Eiffel Tower as a backdrop.

The field was selected with the help of the tennis federations of their respective countries (Australia, China, France, Germany, Hong-Kong, Italy, Japan, Mexico, Poland, Russia, Singapore, Spain, Switzerland, Taiwan, U.K. and USA) and both the winner, Italy's Federica Rossi, and the runner-up, Russia's Daria Frayman, received an annual bursary of 2,000 USD to pay for their sports equipment until their sixteenth birthday.

Longines' association with tennis is also highlighted by the brand's partnership with two of the greatest tennis champions ever, Andre Agassi and Steffi Graf, married to each other and both engaged in philanthropic missions supported by Longines - the Andre Agassi Foundation (to assist the youth of Las Vegas and provide them educational opportunities, including a public school for at-risk children) and Children for Tomorrow (helping children and families that have suffered the trauma of war, exile and violence).

Win a Longines Timepiece

Take your chance to win one of the two Conquest Classic L2.786.4.56.6 watches worth CHF 2,880.

On Saturday 19 April, the racecourse of Royal Randwick welcomed more than 26'000 persons for the 2014 edition of the Longines Queen Elizabeth Stakes Raceday. For the first time, Longines was the Official Watch & Official timekeeper of the Australian Turf Club for this amazing raceday. 9 races have set the tempo of the day including the $4 Million Group 1 Longines Queen Elizabeth Stakes (2000m), the richest weight for age race over that distance on turf in the world. The winner, It's A Dundeel, mounted by James McDonald run the 2'000 meters in the time of 01:59:33. 
 

A guest of honour, Longines Ambassador of Elegance, Simon Baker watched the races and elected the most elegant lady out of the 6 finalists of the Longines Award of Elegance competition. Simon Baker presented the winner, Melissa Hann, with a precious timepiece from the Conquest Classic collection.
 

Longines Queen Elizabeth Stakes Raceday was the perfect occasion to discover Conquest Classic, a collection dedicated to the world of horse racing. The event's Official Watch was a steel chronograph from this line. With its 41 mm diameter, this timepiece has a black dial and is equipped with an exclusive column-wheel self-winding movement. As is the case with all models in the Conquest Classic collection, the watch's movement can be admired through its sapphire crystal case back.

The collection La Grande Classique de Longines was presented for the first time in 1992. The Swiss watch brand now refines this collection and launches La Grande Classique de Longines 100 Diamonds - new models which combine the typical elegance of this collection with the beauty of 100 bright diamonds.

A large part of the attraction of La Grande Classique de Longines is the ultra-slim case - only 4.60 mm for the new models. This profile has been achieved through the particular design of the case, which incidentally Longines has patented, whereby the back incorporates the lugs for the bracelet.

The watch, set with 100 Top Wesselton VVS diamonds around the bezel and 12 diamond indices on the dial, is made of steel and equipped with a quartz movement. Hours and minutes are indicated on a blue dial. La Grande Classique de Longines 100 Diamonds has a diameter of 29 mm. It is fitted either on a black alligator strap with buckle or on a steel bracelet with folding safety clasp and push-piece opening mechanism. Thanks to the suppleness of its fine links, the bracelet fits snugly on the curve of the wearer's wrist.

The other two new models feature either a white mother-of-pearl or black laquered dial.

Telemeter scales were initially introduced around 1852 to measure the distance travelled by sound. Activated right after the flash of lightening and stopped when the thunder is heard, the hand of the chronograph shows the distance in kilometres of the phenomenon.

The circular steel case with a diameter of 41 mm houses the caliber L688, a self-winding mechanical movement with a column-wheel chronograph mechanism exclusively developed for Longines, which can be admired through a transparent case back. The chronograph is equipped with a date aperture at 4h30, a small second at 9 o'clock, a 30-minutes counter at 3 o'clock and a 12-hours counter at 6.
Besides the appealing technical features, The Longines Telemeter Chronograph also attracts the eye by its harmonious design embodied by a subtle fusion of tradition and a contemporary spirit. The white lacquered dial with 9 black Arabic numerals features the red telemeter scale and a spiral tachymeter scale in the same colour. The blued steel Breguet hands, indicating hours and minutes, add a touch of elegance to this exceptional model fitted on a black alligator strap.

As the Official Timekeeper of the Melbourne Cup Carnival, Longines continues a b partnership with the Victorian Racing Cup approaching its twelfth year. The Swiss watch brand is the Title Partner of the Longines Mackinnon Stakes, won this year by British trainer Andrew Balding and his star gallop Side Glance and jockey, Jamie Spencer. Owner Sheik Fahad Al Thani is one of the luckiest visiting owners to ever come to Melbourne as for the third consecutive year, saw one of his horses win a major prize at the Spring Carnival. In 2011, Sheikh Fahad's Dunaden won the Melbourne Cup, Australia's race that stops the nation, Longines was thrilled to see the same colours win the Longines Mackinnon Stakes on Saturday.
A key highlight in the Longines' Carnival Program is the partnership of the international Group 1 Race on AAMI Victorian Derby Day, the Longines Mackinnon Stakes. On Saturday, Jamie Spencer on Side Glance won the Longines Mackinnon Stakes (2000m) at Flemington. The Longines timepiece trophies were presented by Longines General Manager Australia, Amelia Michael.
Saturday, a crowd of 100,000 explodes out of the start gate as the first race meet on the 2013 Melbourne Cup Calendar. Derby Day, a day of tradition presents the perfect scene for race-goers with four elite Group One races run at Flemington and mirrors an equal celebration of high fashion race-wear. An undisputed institution of the Melbourne Cup Carnival is the 'Myer Fashions on the Field' held at Flemington and is pronounced as Australia's largest outdoor fashion event. Amelia Michael presented the winner of the Longines Award for Elegance, Louise McDonald, with a sparkling timepiece of the Longines DolceVita Collection. Amelia Michael, Longines General Manager Australia also awarded the Men's Racewear winner, and runner-up an elegant Longines timepiece.

As a proud partner of the most prestigious flat races in the world, Longines was delighted to launch Conquest Classic - a collection of timepieces to be worn amidst the excitement of the parade rings at Chantilly, Hong Kong, Royal Ascot and Flemington. The official Watch of the 2013 Carnival was a chronograph from the new Conquest Classic Collection in steel, fitted with a self-winding calibre.

Longines was the Official Timekeeper and Official Watch of the proceedings. Bringing together over 650 exhibitors and breeders spread over 120,000 sq.m., the event served as preparation for the Longines FEI World Cup Jumping competition final, to be held precisely in Lyon From April 17 to 21 2014. What's more, on that Sunday, the Longines Grand Prix presented by GL Events was run - and won by Maikel van der Vleuten riding VDL Groep Verdi.
In the context of Equita'Lyon, Longines also provided its support to JustWorld International, a charity association, to help it further its mission successfully. JustWorld International collects funds for a variety of projects designed to assist children in developing countries, particularly within the ambit of its "Give 4 Good" worldwide campaign, backed by many professional riders. Every year, "Give 4 Good" provides over 3,000 children with an opportunity to improve the course of their life. In this perspective, Longines set up a "Longines Clear the Jump" contest at the 2013 Equita'Lyon competition. Every obstacle faultlessly cleared at the Longines Grand Prix presented by GL Events, had Longines make a donation to JustWorld International, enabling the Swiss watch brand to assist the association's work concretely.  
In Lyon, Longines presented Longines DolceVita. The timepiece of the event was a quartz watch in steel set with 32 diamonds whose sparkle emphasises the rectangular form and harmonious proportions of the case. The white dial features ten indices, an Arabic numeral 12 and silvered hands that indicate the hours and minutes, with a small second at 6 o'clock. This elegant, contemporary model is mounted on a steel bracelet.

Worldtempus - 12 March 2013
There are a host of wonderful timepieces on the market that fit in any woman's daily life - from getting the kids off to school, to managing business meetings, and going out after work with co-workers. Generally, these watches are strap or bracelet watches and often add a twist of versatility via either interchangeable straps or two-tone appeal. Indeed, with the price of an ounce of gold continually in the high retail prices, savvy dressers are looking for ways to mix gold with white metals such as sterling silver and stainless steel to get the most of today's best accessories looks for a more affordable price. 

Often, too, these watches have a little extra function to them. Some may sport a date indicator, a sub seconds dial or a chronograph. Top watch brands today totally understand the concept of ease and comfort on the wrist for daily needs, and are complying by offering some of the trendiest, but timelessly elegant, watches on the market. Most often these watches are an insatiable mix of stainless steel and rose gold tones - often with a shimmering accent of diamonds to bring the look all together for a day to night appeal. What's more, today's trends are calling for slightly smaller watches, so most of these beauties are a sleek 30 to 34mm in diameter - perfect for any wrist.

Among the top brands in this arena are Baume & Mercier, with its classic Linea line that features interchangeable straps and bracelets that the wearer can easily change to match her any mood. In fact, recently, the brand even teamed with actress Emmanuelle Chriqui to design a strap for Linea. The result is a sporty chic woven strap in orange, tan and white.

Similarly, brands such as Longines and Raymond Weil are also on top of trends with two-tone bracelet looks and seasonal color strap watches that let women mix and match their jewelry wardrobe and always be in style. For everyday living and easy wearability in any situation, basic is beautiful.

After having completed studies in advertising, sales and after having attended business administration classes at New York University, Kurt Kupper started his professional career at Umdasch (shop interior design) and then moved on to being president of the US brand of Feldschlössen.

His professional path led to luxury watches when he began working for Hublot as the CEO of their US branch, and for Binda (watch-maker and distributor of Longines and Breil). He was then asked to come back to Hublot to become their CEO in Nyon. His last position before coming to Reuge: director of a Swiss company which exports watches mainly to African markets.
Throughout his career, Kurt Kupper demonstrates his unique ability to review and improve the economic status of companies in peril

Longines, official timekeeper and data handler at the 29th Rhythmic Gymnastics World Championships 2009, is pleased to announce that the Longines Prize for Elegance has been given to Anna Bessonova from the Ukraine. This award decorates the athlete having demonstrated the most remarkable elegance in the course of an international competition at world level. Prize winner Anna Bessonova was honoured with a trophy created by the Swiss artist Jean-Pierre Gerber, a Conquest watch from the Longines Sport Collection and a cheque for US$ 5,000. Furthermore, Longines was proud to present its new Ambassador of Elegance, Evgeniya Kanaeva, the Olympic all-around gold medalist. She impressed the judges with her outstanding performance and won the 2009 World Champion title in individual all-around today.

In gymnastics, the challenge of movement not only demands flawless execution, but also intangible grace, beauty and harmony known as "elegance". At the 29th Rhythmic Gymnastics World Championships, all participants in the individual all-around finals held on Friday September 11, 2009 were nominated for the Longines Prize for Elegance.
The athletes under consideration for the prize are evaluated according to a number of complementary criteria. In addition to technical considerations, each athlete's performance is judged with respect to emotional appeal, beauty, charm, charisma as well as grace and harmony of movement. Clearly, each juror interprets these criteria individually, yet the result is often unanimous, as it was again on this occasion.

The jury of the Longines Prize for Elegance brought together Dr. Bruno Grandi, President of the International Gymnastics Federation (FIG), Mrs. Eriko Hayashi (Hayashi Tokeiho), Minoru Amano, Brand Manager for Longines Japan and Juan-Carlos Capelli, Head of International Marketing, Longines. The jury's individual assessments were combined to form a collective judgment reflecting a perceptive and balanced evaluation of the athletes' performances.
Anna Bessonova
Anna Bessonova's elegance is bewitching. Her grace wins the favour of any public. Her technique speaks for itself. At the 2005 world championships in Baku, Anna lined her nest with a world title, for the first time in her prestigious career. In 2007, at the World Championships in Patras, Anna already won the Longines Prize for Elegance. In 2008, at the Beijing Olympic Games she won the Bronze medal. Anna Bessonova is definitely one of the brightest stars of Rhythmic Gymnastics today.
Anna Bessonova has a reputation for elegant and graceful performance, which led Longines' Head of International Marketing, Juan-Carlos Capelli to comment: "With her fluidity and harmony, Anna is simply the definition of elegance."

The Longines Prize for Elegance is presented in the form of a trophy created especially for Longines by the Swiss artist Jean-Pierre Gerber. In addition, Anna Bessonova received a cheque for US$ 5,000 and the official watch of the 29th Rhythmic Gymnastics World Championships, a Conquest model of the Longines Sport Collection, representing the elegance that is Longines' guiding principle.
Longines also took the opportunity to give a Conquest watch to its new Ambassador of Elegance, the 2008 Olympic gold medallist, Russian rhythmic gymnast, Evgeniya Kanaeva, who won the 2009 World Champion title in individual all-around today in Mie.

Having renewed its involvement in International tennis in 2007, Longines is now entering the world of badminton this summer. The well known Swiss watch manufacturer whose history is closely linked with that of sports timing has just become a partner of the Indian Badminton Federation. Longines will also be the Official Partner and Official watch for the Badminton World Championships that will take place in Hyderabad (India) from 10 to 16 August 2009.
Having been involved for many years in sports of elegance, precision and tradition such as equestrian sports, gymnastics, Alpine skiing and more recently tennis, short-track and archery. Longines has now committed itself to a sport that demands excellent physical condition, an acute tactical awareness and of course rapid precision. For the famous watchmaker badminton thus reflects the values that it has promoted for over 175 years, namely precision, tradition and elegance.
While the forerunner of badminton was already played by the Chinese as well as the Indians of Latin America over 2000 years ago, the modern-day version of this sport came into being around the same time as Longines' first foray into sports timing over 130 years ago. Legend has it that in 1873, a group of English officers who had returned from India got together in a castle in the village of Badminton (UK); they were talking about an Indian game called "poona" that was played with a racket and a light-weight ball. Having no such ball the officers improvised using a cork stuck with feathers. In their enthusiasm for their invention, they christened the new game ... badminton! Four years later the first set of rules for badminton were published. Since then the rackets and shuttlecocks have become familiar throughout the world and badminton is now an Olympic sport. Physically demanding and at the same time fun, nowadays the sport is played by millions of people worldwide and is the perfect match for the International vocation of the Longines brand.
On the strength of its experience and precision in the field of sports timing, Longines is proud to be able to associate its name and image with this high-level disciplined sport. Longines' next date with badminton is in Hyderabad from 10 to 16 August 2009 for the World Championships.
At this event the Swiss watch manufacturer will be presenting the Longines Master Collection Moon Phases model, a magnificent example of the well oiled professionalism of Longines' design team. Fitted with a self-winding mechanical movement, this elegant chronograph has a silver-plated dial decorated with a fine barleycorn design that enhances the Moon phases display as well as the various counters, the date and the small seconds at 9 o'clock, plus a double display for the day and the month at 12 o'clock. This model from the Longines Master Collection has a transparent case back that enables its proud owner to admire the intricate workings of the movement. The watch is mounted on a brown alligator strap.