Swiss Replica Longines Stainless steel, Best Fake Longines Stainless steel

Longines La Grande Classique Tonneau 22 Diamond (L4.288.0.51.6)

Too Cute!

---- [Rating: 5 / 5 stars]

Review by angel acevedo jr, From France Villemomble

Longines PrimaLuna Automatic 30 Yellow Gold Diamond Leather Arabic (L8.113.7.16.2)

This Longines watch is an excellent buy for the money. Very pretty and goes well with everything in your wardrope. I did not give it five stars because it was too small for my wrist and had to pass it on to another friend who loved it. Make more for larger wrists, please.

---- [Rating: 5 / 5 stars]

Review by JA K, From India Mumbai

Longines DolceVita 20 Quartz Two Tone Pink (L5.155.5.97.7)

Diane you put your name on this watch you make better quality items than this one.Cost to much to return so I am going to keep it priced way to much for this kid type watch $10 is all its worth.

---- [Rating: 5 / 5 stars]

Review by Josh i, From Hongkong Ha Noi, Viet Nam

On Sunday 29 November 2015, Kenichi Ikezoe on Shonan Pandora crossed first the finishing line in front of a large audience at the Japan Cup in association with Longines. For this performance, Shonan Pandora's owner, breeder, trainer, jockey and stable staff members were awarded with elegant Longines watches by Mr. Walter von Känel, President of Longines, and Andre Agassi, Longines Ambassador of Elegance.

Inaugurated in 1981, the Japan Cup in association with Longines is a 2400 meter international Group 1 turf race for horses aged three-years-old and up. The race day is named after the most important race held this day. The brand is once again involved in this equestrian event of international importance, as its Official Partner, Timekeeper and Watch.
The Japan Cup in association with Longines was the occasion to discover the Official Watch, which was the Longines Master Collection watch which features a refined silvered dial with a chronograph and moonphase display, as well as a stainless steel case with a transparent case back that reveals a self-winding mechanical movement.

During the race day at Tokyo Racecourse, Longines celebrated feminine elegance and organized the Longines Prize for Elegance awarding the most stylish woman wearing an outfit in blue, which is the emblematic color of the watch brand. The winner of the prize, Kana Oya, received an elegant Longines watch from the hands of Andre Agassi, Longines Ambassador of Elegance.

The unique oval shape of the cases, the sophisticated mesh of the bracelets and the refined dials of the different variations are like notes that come together in an impeccably arrangement. Resolutely contemporary, these designs will delight lovers of chic and trendy aesthetics while remaining true to the timeless elegance that characterises the winged hourglass brand.

The eminently feminine case sports an ellipse and sets the tone: this new range will thrill lovers of modern, bold watches. The brilliance of steel, gold and diamonds enhances the refinement of the dials, while the finely crafted bracelets add the finishing touch to the whole piece.

Available in four sizes - XS, S, M and L - the oval steel and diamond-set steel cases of the Longines Symphonette house a quartz movement. The mother-of-pearl hour circle comes with either diamond indexes or with inlaid Arabic numerals. The polished lacquered black dial is adorned with diamond indexes, while the silver-coloured flinque dial features Roman numerals. Mounted on a black alligator strap or sophisticated steel mesh bracelet, these watches are water resistant to 30 meters.

An exclusive rose gold version, available with or without a row of diamonds, sports a mother-of-pearl dial with diamond indexes or inlaid Roman numerals whose pink hands harmoniously match the case.

Mr Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, and Mr Christophe Ameeuw, Founder and CEO of EEM, announced a new partnership during a press conference held on Tuesday 23 June 2015 in Ecaussinnes.

This important agreement sees the Swiss watch brand becoming the Title Partner, as well as the Official Timekeeper and Watch of the Longines Masters. From now on, the three show jumping events set up by the Belgian organizer and held in Los Angeles, Paris and Hong Kong bear the name of Longines and become the Longines Masters of Los Angeles, the Longines Masters of Paris and the Longines Masters of Hong Kong. The Swiss watch brand already was the Official Timekeeper and Watch of all the events organized by EEM, as well as the Title Partner of the competitions held in Los Angeles and Hong Kong.

In addition, Longines gives its name to two highlights of each one of these events: the exciting Longines Speed Challenge and the renowned Longines Grand Prix. In the Longines Speed Challenge, the competitors' aim is to achieve the fastest time, knowing that 2 penalty seconds are added for each pole that is knocked down, while the Longines Grand Prix celebrates the highest level of show jumping.

The Longines Masters combine the very best sports level and the most elegant lifestyle with a unique staging. They are prestigious 5* indoor show jumping events where the best riders in the world are competing. Indeed, Longines and EEM share common values such as elegance, tradition and performance.

The Longines Future Tennis Aces tournament, organized by the Swiss watch brand for the 6th consecutive year, was rounded off last weekend with the victory of Xiaofei Wang (China) against Jack Pinnington-Jones (United-Kingdom). Both players took then part to an exhibition match with Arnaud Clement, patron of this year's tournament and Michael Llodra. In addition, Xiaofei and Jack were presented with a Longines watch, a trophy as well as an annual bursary until their 16th birthday from the hands of Juan-Carlos Capelli, Vice-President and Head of International Marketing of Longines and Jean Gachassin, President of the French Tennis Federation (FFT). The young Chinese winner had also the great honor to do the coin toss for last Sunday's (31st of May) second match, on the Philippe-Chatrier court.

To further its long-term commitment with Meydan, Longines was once again the Presenting Partner, Official Timekeeper and Official Watch of His Highness Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup, which took place in Dubai on 10 January 2015. This impressive international event featured some of the top names from the world of endurance riding competing over a distance of 160 km. The winner of the cup, HH Sheikh Hamdan Bin Mohammed Al Maktoum, received, along with the trophy, an elegant Longines watch, the Longines 24 Hours Single Push-Piece Chrono. This stainless steel chronograph watch piece of the Heritage Collection houses a self-winding mechanical chronograph movement. Its refined black dial displays hours in a 24 hours scale, minutes and small seconds at 9 o'clock and date.

Longines is a significant partner of endurance riding. Besides the renowned HH Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup presented by Longines since 2010, the Swiss watch brand is also the title partner of the Longines FEI World Endurance Championships, which will take place in 2016. The discipline shares Longines' values of elegance, precision, reliability and a perfect mastery of technique.

The start of the new Alpine skiing season is the opportunity for Longines to unveil the name of its new Ambassador of Elegance, American alpine skier Mikaela Shiffrin. The young athlete is the winner of the « Longines Rising Ski Stars » for the 2012/2013 and 2013/2014 seasons, a prize awarded to the best female skier under the age of 21 who competes for the FIS Alpine Skiing World Cup. Her achievements also include a World Championship title in 2013 and two crystal globes in her specialist discipline: slalom.

Longines has been the Official Partner and Timekeeper for the FIS World Cup Alpine Skiing races since 2006. The Official Watch of the season will be a one hundredth of a second chronograph, the Conquest 1/100th Alpine Skiing, specially created
for professional Alpine skiers as well as fans of this discipline. This model measures time at multiple intermediaries and has an intuitive analogue display that shows the time to one hundredth of a second using a specific hand. All of this is possible thanks to the latest generation of quartz movement developed exclusively for Longines.

As a partner of Casas Novas, Longines announced that it will be the Main Partner and Official Timekeeper of the 2014 winter edition of the CSI A Coruña as well as the Title Partner of its Longines Grand Prix.

The Casas Novas Equestrian Centre was established in August 2000. Since its beginnings, Casas Novas has run a riding school which aims to promote and offer sport to children. CSI A Coruña was founded in 2000 as a result of the creation of the Casas Novas Equestrian Centre. Due to the rapid international recognition, it has been holding two annual editions: an indoor one in December, and an outdoor one in July.

The Official Watch of the winter edition of the CSI A Coruña will be a timepiece from the Conquest Classic line, a collection dedicated to Longines' passion for equestrian sports.
This lady model in steel is set with 30 diamonds and houses a mechanical calibre.
The dial of white mother-of-pearl is set with 12 diamond indices and displays the hours,
the minutes and the seconds as well as the date. The movement of the watch can be admired through its sapphire glass case back.
 

The Longines and IFHA International Award of Merit 2014 was awarded to Alec Head at a ceremony in Paris on 6 October 2014. The Frenchman, a leading figure in his country's horseracing industry, has enjoyed enormous success as a jockey, trainer, owner and breeder over the course of a career spanning several decades.
The trophy, accompanied by an elegant Longines watch, was presented to Mr Head by Mr Juan-Carlos Capelli, Vice-President and Head of International Marketing at Longines, and Mr Louis Romanet, President of the IFHA, during a ceremony specially held to mark the occasion.

Longines is the Official Partner and the Official Watch of the IFHA, as well as the Title Partner in the Longines World's Best Racehorses Rankings. Once a year the Longines and IFHA International Award of Merit is awarded, paying tribute to the career of a figure from the horseracing world.

In order to mark this outstanding collaboration that contributes so much to the prestige of horseracing, Longines has presented IFHA with a Longines Equestrian Lepine timepiece.
This rose gold pocket watch, dating from 1927 and re-issue, has been produced in a highly exclusive limited edition to mark the Year of the Horse, and reflects the Swiss watch brand's passion for equestrian sports.This model pays tribute to this legendary animal that is the embodiment of not only prestige, but also elegance and performance, two values close to the heart of the brand known by its winged hourglass logo.

Longines has a longstanding partnership with the International Gymnastics Federation (FIG) and is the Official Partner and Timekeeper of the 33rd Rhythmic Gymnastics World Championships 2014.

Especially in gymnastics, movement is a challenge requiring not only flawless execution, but also intangible grace, beauty and harmony known as "elegance". As the Official Partner and Timekeeper of the 33rd Rhythmic Gymnastics World Championships 2014 in Izmir, Longines presented the Longines Prize for Elegance, for which all participants in the individual all-around finals held on Friday September 26th were nominated. The gymnasts under consideration for the prize were evaluated according to a number of complementary criteria.

Set up in 1997, the Longines Prize for Elegance takes the form of a trophy representing a gymnast in movement created especially for Longines by the Swiss artist Jean-Pierre Gerber. In addition, the proud winner Yana Kudryavtseva received a cheque worth US$ 5,000 and an elegant Longines timepiece. The Official Watch of the 33rd Rhythmic Gymnastics World Championships was a Conquest Classic model in steel and rose gold, featuring a white mother-of-pearl dial set with 12 diamond indices.

Yana Kudryavtseva, newly-appointed Longines Ambassador of Elegance, did not miss the opportunity in Izmir to demonstrate once again that she is one of the best rhythmic gymnasts of her generation.

Longines first became involved in gymnastics in 1912, when it launched an innovative electro-mechanical timing system. For over twenty years the brand has been the official partner and timekeeper for artistic and rhythmic gymnastics competitions organized by the International Gymnastics Federation.

On 14 June in the Grand Stables of the Princes of Conde, on the Chantilly domain, a jury including Longines Ambassador of Elegance Kate Winslet paid tribute to women who have dedicated their careers to the equine cause.

Sylvie Robert picked up the award for her contribution to the development of equestrian sport in Europe after the success of this year's Longines FEI World Cup Jumping in Lyon, for which she was in charge of the organisation.

Criquette Head-Maarek was awarded her prize in recognition for her contribution to the development of training and looking after a racehorse. Last year, her filly Treve was named World's Best Racehorse and ranked first in the Longines World's Best Racehorse Rankings at the end of the season.

Jing Li was recognised for her contrbution to the development of equestrian sports in Asia, and China in particular. She organised the first showjumping competitions with international riders in China, the Longines Equestrial Beijing Masters held at the Beijing Olympic stadium.

Bo Derek was honoured for her efforts in regards to equine welfare and safety in the United States, having worked closely with the Animal Welfare Institute and as an ambassador for the Breeder's Cup World Championships.

The Longines Ladies Awards are just one example of the brand's b involvement in the equestrian world, which dates back to 1878, when the company produced a chronograph engraved with a horse and jockey. 

This year, the surroundings of the Champ de Mars will host the Longines Future Tennis Aces 2014. 16 girls aged of less than 13 years and coming from 16 different countries will try to win the coveted reward: a great victory at an international tournament on the mythical Parisian clay. In addition, both finalists will receive an annual bursary for their sports equipment until their sixteenth birthday. These 16 young talents will compete over two days of tournament to qualify for the final on Saturday morning 31 May.

Tuesday 27 and Wednesday 28 will be dedicated to the Longines Academy, a training camp that will allow the young players to be under the guidance of the best specialists of the discipline and the tournament's godmother, Marion Bartoli, a former French professional tennis player. She will support the girls during the week and will take part in an exhibition match on Saturday morning, where she will compete against both young finalists and a Longines Rising Tennis Star.

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Within the frame of Roland-Garros, Longines highlights a model of its Conquest Classic collection, a steel chronograph that houses an exclusive column-wheel movement. Its black dial is set with one arabic numeral and 11 applied indices with Super-LumiNova®. It displays the hours and the minutes, a small second at 9, a 30-minute counter at 3, a 12-hour counter at 6 as well as the date at 4:30. Just as the entire collection Conquest Classic, this timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

Commonwealth Day was celebrated in style Monday 10 March. Commonwealth and Olympic swimming star, and Glasgow 2014 ambassador, Michael Jamieson, and Clyde, the Official 2014 Mascot kicked off the Commonwealth Day celebrations by sporting their trainers at Hillhead Primary School and encouraging the youngsters to show their support for the Games by also wearing their trainers.

Michael then joined Glasgow 2014 Chairman Lord Smith of Kelvin, Charles Villoz, Vice President of Longines, Glasgow 2014's Official Timekeeper and Watch and Games Partners to formally switch on the Longines Glasgow 2014 Clock at the city's Central Train Station and officially mark the countdown to the Opening Ceremony.

Situated above the destination board at the station, the prestigious new Longines clock will be seen by hundreds and thousands of commuters and visitors in the lead-up to the Games in July.

Glasgow 2014 Chairman, Lord Smith of Kelvin, KT, said: "The switching on of the Countdown Clock is a fitting marker of this important milestone for Glasgow 2014 and we are delighted to be sharing it with such an excellent global brand as Longines, which underlines perfectly the world-class appeal of the Games.
"This is our year and our chance for Glasgow and Scotland to shine on the global stage. The clock is now officially ticking down to the moment we have all been working towards since the bid was accepted in 2007".

Charles Villoz, Vice President of Longines, added: "Longines is very proud to be the Official Timekeeper and Official Watch of Glasgow 2014. Together with Glasgow 2014, we share common values such as tradition and performance. We are happy to bring our timekeeping expertise to the largest multi-sport event ever to be held in Scotland. We are looking forward to the thrilling and emotional action-packed moments that we are sure to experience this summer."

Longines hosted the prestigious Longines CSI Basel from 9 to 12 January 2014. Perfectly embodying the core values expressed by the Longines slogan, "Elegance is an attitude", the event offered a great opportunity to discover Conquest Classic, a collection dedicated to the equestrian world. 

For the first time, Longines was the Title Partner, Official Timekeeper and Official Watch of the event. In recent years, the Longines CSI Basel event has become one of the world's best indoor competitions. This new partnership, highly representative of Longines' very own values, reaffirms the Swiss watch brand's commitment to equestrian sports. The official Longines CSI Basel 2014 watch was a steel chronograph from the Conquest Classic collection. This sporty watch, 41 mm in diameter, is driven by an exclusive column wheel calibre and features a black dial.

The weekend was marked by the victory of Rolf-Göran Bengtsson on Casall ASK in the Longines Grand Prix, a competition held in two rounds on 12 January 2014. Amidst the general excitement, Rolf-Göran Bengtsson was presented with an elegant Longines watch by Mr. Walter von Känel, President of Longines.

The cushion-shaped 40 mm case elegantly surrounds the dial, which is thoroughly vintage and true to the original model. 

The Longines Heritage 1973 houses calibre L688, a column-wheel chronograph movement developed and produced by ETA exclusively for Longines. 
 

The black dial of the Longines Heritage 1973 boasts a play of contrasts. Two silvered counters were included at 3 and 9 o'clock. The applied hour symbols are decorated with a fine black line and a dot of Super-LumiNova®. These are interposed and balanced out by a minute-circle, also of fine black lines. A blue tachometric scale surrounds the dial, adding a subtle touch of colour to the whole.

The 29 mm round case is set with 100 Top Wesselton VVS diamonds. On the model with the white mother-of-pearl dial, the baton shape hands are black. The dial is also adorned with 12 diamond indices.
 

The Grande Classique 100 Diamonds features an ultra-slim case - only 4.60 mm. This profile has been achieved through the particular design of the case, which incidentally Longines has patented, whereby the back incorporates the lugs for the bracelet. 

The timepiece is fitted with a quartz movement and is water-resistant to 30 meters. It is fitted either on black alligator straps with buckle or on steel bracelets with folding safety clasp and push-piece opening mechanism.

La Grande Classique de Longines 100 Diamonds maintains all the characteristics of the original creations of this emblematic collection but now combines the classical elegance of those ultra-slim models with the sparkle of 100 diamonds. 

A large part of the attraction of La Grande Classique de Longines is the ultra-slim case - only 4.60 mm for the new models. This profile has been achieved through the particular design of the case, which incidentally Longines has patented, whereby the back incorporates the lugs for the bracelet.

The glittering timepieces set with 100 Top Wesselton VVS diamonds around the bezel and 12 diamond indices on the dial are made of steel and equipped with a quartz movement.

La Grande Classique de Longines 100 Diamonds has a diameter of 29 mm. The models are fitted either on black alligator straps with buckle or on steel bracelets with folding safety clasp.

Longines was proud to return to Hong Kong for the second year as Title Partner and Official Timekeeper of the Longines Hong Kong International Races. This race day is one of the most prestigious in the international calendar with four international group 1 races. Around 70'000 race-goers were present at Sha Tin Racecourse to witness great moments of sport. It was the ideal day to discover the models of the Conquest Classic collection, a line of watches dedicated to equestrian sports and representing Longines' long watchmaking tradition.

Longines Ambassador of Elegance and horse lover Aaron Kwok Fu-Shing participated in the excitement of the four Group 1 races and witnessed the victory of Akeed Mofeed with jockey Douglas White in The Longines Hong Kong Cup (2000m). Dominant under jockey Zac Purton triumphed in the Longines Hong Kong Vase (2400m) whereas Lord Kanaloa ridden by Y. Iwata won the Longines Hong Kong Sprint (1200m). As for the Longines Hong Kong Mile (1600m), it was won by Glorious Days under jockey Douglas White. All the winning owners, trainers and jockeys have been presented with Longines timepieces by Mr. Aaron Kwok Fu-Shing, Longines Ambassador of Elegance, Mr. Walter von Känel, President of Longines, Mr. Kevin Rollenhagen, Managing Director of The Swatch Group Hong Kong, Mr. Juan-Carlos Capelli, Vice President & Head of International Marketing of Longines and Ms. Karen Au Yeung, Vice President of Longines Hong Kong.

True to its motto "Elegance is an attitude", the brand awarded the Longines Prize for Elegance to Sherie Legrix, appointed most elegant lady of the day at Sha Tin Racecourse.

The Official Watch of the Longines Hong Kong International Races is a model of the Conquest Classic line. With a diameter of 40 mm, this model in steel and rose gold, houses the mechanical caliber L619. Its silvered dial is set with 3 arabic numerals and 9 applied indices with Super-LumiNova® and displays the hours, the minutes and the seconds as well as the date at 3 o'clock. This timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

2013 Longines World's Best Racehorse

As the Official Partner of the International Federation of Horseracing Authorities, Longines had the pleasure to present the Longines World's Best Racehorse Ceremony during the Longines Hong Kong International Races Gala Dinner.

This title honours the three world's best racehorses of the year according to the Longines World's Best Racehorse Rankings. The ratings are based on the performance of horses in elite races. This year, two horses are placed equal first with 130 points: the Australian filly Black Caviar, undefeated in 25 races, and Trêve, the 3 years old French filly, who won the Prix de Diane Longines and the Qatar Prix de l'Arc de Triomphe in 2013. They are followed by the American gelding Wise Dan, with 129 points.

The trophy of the Longines World's Best Racehorse is a crystal vase named Equus.

The Ladies Diamond Conquest models combine the brilliance of precious stones with the strength of ceramic in black and white. The dynamic beauty of those models, achieved through a marriage of sporty design and glittering diamonds, echoes the fine balance between performance and elegance. Sporty women who appreciate elegance will find exactly what they are looking for.

The Ladies Diamond Conquest models are aimed at those women who enjoy sport but are not willing to compromise on elegance. Thanks to the use of diamonds and the innovative combination with ceramic, these models add a touch of sophistication to the sporty beauty of Longines' range of products. With its delicate balance, the Ladies Diamond Conquest watch is the ideal timepiece to weapon many occasions; during an equestrian competition, a tennis tournament or while having fun on the ski slopes, but in the same vein it will add a touch of elegance worn for a cocktail party or a formal dinner.
These glittering timepieces boast a dynamic beauty which has been achieved by the use of ceramic embellished with 54 Top Wesselton VVS diamonds set around the inside of the bezel and on the dial. The bezel and the bracelet are reinforced by the use of white or black ceramic while the matching dial - white mother-of-pearl or black - completes the appeal of this model.
The Ladies Diamond Conquest models have a screw-down case back while the crown has a lateral protection. They are water-resistant to 5 bar and the bracelets have a triple safety folding clasp. The stainless steel case has a diameter of 35 mm and houses a quartz movement that shows the hours, minutes, seconds and date.

Thanks to their delicate balance between performance and elegance, these robust timepieces are ideal for women who enjoy sport but at the same time appreciate refinement. The Ladies Diamond Conquest models have added a new dimension to the Longines Sport Collection thanks to the inclusion of diamonds and the combination of these precious gems with the strength of ceramic.

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The Al Shaqab Equestrian Center, a world class equestrian facility, welcomed the best riders of the world to compete in exciting competitions. Scott Brash celebrated a double victory since he won the Longines Global Champions Tour Grand Prix of Doha on Hello Sanctos and has been crowned winner of the Longines Global Champions Tour 2013, with 203 points. With 194 points, Christian Ahlmann (Germany) arrived second and Laura Kraut (USA) third with 187 points. Scott Brash, Christian Ahlmann and Laura Kraut received watches from the hands of the President of Longines, Mr. Walter Von Känel
The official watch of the event was a sparkling model from Longines DolceVita Collection, an elegant line with its characteristic rectangular cases.

Longines has resolved to provide its backing to a competition that embodies to perfection the key values that Longines' slogan distils: "Elegance is an Attitude". In recent years, this event has won recognition as one of the world's finest indoor competitions. Truly representative of Longines's own values, this new partnership further confirms the company's active investment in equestrian sports.
The brand's passion for equestrian sports began in 1878 with Longines' design of a chronograph featuring an engraved jockey and his mount. By 1912 the company had partnered for the first time with an international show-jumping competition. Today, the brand is an active partner in flat racing and endurance competitions along with show jumping.
The 2014 edition of the CSI Basel will take place January 9-12.

During 4 days, the spectators attended performances of the world's best riders and horses topped by a first highlight: The Longines Cup of the City of Barcelona, which was won by Patrice Delaveau (FRA) on Carinjo HDC. 
The event also included the final stage of the Furusiyya FEI Nations Cup™ during which the French team defeated the teams from Brazil and Ireland, and won the inaugural Furusiyya FEI Nations Cup™ Jumping Final. Longines was the Official Timekeeper of this competition. 18 nations were represented at the final leg of the series in Barcelona: Australia, Austria, Belgium, Brazil, Canada, Colombia, France, Great Britain, Ireland, Japan, Netherlands, Qatar, Saudi Arabia, Spain, Sweden, Switzerland, Ukraine and USA. There were three competitions during the Furusiyya Final - the first during which all teams competed over one round, the second for the teams that had not finished within the top eight on the previous day and the third in which the leading eight nations battled it out for the brand new Furusiyya trophy.
The new Conquest Classic line - which is dedicated to Longines' involvement in equestrian sports - was the Official Watch of this year's show jumping event in Barcelona.  

All in steel, the three models - one with three hands, a 24-hour model and a chronograph- available in the Longines Heritage Military 1938 line have retained the characteristic simple appearance of the original design.
 

With its simple design, the model with 3 hands has a 40 mm diameter case and is the closest in design to the original product. It is fitted with the automatic calibre L619. The fluted, flat crown, which accentuates the 1930s look, is a direct reference to the original design. Large white Arabic numerals, coated with Super-LumiNova® and a minute circle white as well contrasts with the deep matt black of the dial. A black synthetic strap, stitched in white, adds a final touch to this new model.

Swiss Watchmaking Brand Longines is the Official Timekeeper and Watch of The Preakness Stakes, Presenting Partner of the International Pavilion, Dixie Stakes

Longines had a prominent presence throughout Pimlico on Preakness day serving as the official Timekeeper and Watch with a large chronograph at the finish line and hosting the Longines Most Elegant Woman at Preakness Fashion Contest. To highlight its partnership, the watchmaker had a digital "Longines Preakness Stakes Countdown Clock" on the official Preakness Stakes website,  and served as the presenting partner of the International Pavilion, the premier hospitality destination. Positioned at the finish line, the International Pavilion brings the world to the Preakness by selecting a different country each year to serve as the host nation with its respective embassy and Ambassador serving as Honorary Host. The embassy of Japan and Ambassador Kenichiro Sasae served as the 2013 host nation.

The Longines Most Elegant Woman at Preakness Fashion Contest celebrated the elegant style of The Preakness Stakes. With the help of celebrity judges Torrey Smith of the Baltimore Ravens and "Miss Racing Queen" Tatiana Schoeppler, Longines chose the most elegant woman and awarded her a stainless steel and rose gold watch of the Longines Saint-Imier Collection featuring a stunning diamond bezel. Watches from The Longines Saint-Imier Collection were also presented to the winning horses' owner, trainer and jockey of the Dixie Stakes presented by Longines.

About the Watches

Based in Saint-Imier since 1832, The Longines Saint-Imier Collection is inspired by the watchmaking heritage of the brand's hometown. To celebrate its rich history and roots within the village of Saint-Imier, the collection includes a series of luxurious timepieces in stainless steel and rose gold bracelet combinations, as well as rose gold and stainless steel leather band combinations. The chronograph watches within the collection are fitted with the column-wheel movement specially developed and produced by ETA exclusively for Longines.

Emanating the core values and aesthetic of the brand - tradition, elegance and performance - the Longines Saint-Imier Collection is rooted in the unique shape of the case inspired by a 1945 Longines watch model. The watches in the collection display sleek lines and distinctive lugs, giving them a classic yet contemporary appeal. All models are fitted with mechanical movements whose intricate workings can be admired through the transparent sapphire back cover.

Kristian Haagen: Mr. Von Känel, Longines seem to be doing very well these days. Do you recall having experienced such a favourable period during your time as CEO for Longines?

Walter von Känel: Well, in 2003 Longines sold watches for CHF 300 million and nine years later we sold watches for CHF 1.2 billion. In doing that I reached my target, as I wanted Longines to sell one million units in 2011 and to reach the one-billion Swiss franc mark in 2012.

That makes Longines the fourth best-selling Swiss watch brand after Rolex, Omega and Cartier, with Tissot just behind Longines. We are the Swiss watch industry's billionaires.

These are indeed impressive numbers, not least in light of the difference in prices compared to the top three brands…

The entry level for Longines models ranges from CHF 700 to CHF 900. Our best-selling watches, which represent 45 per cent of our sales, are priced between CHF 1,500 and 3,000, while 12-15 per cent of our sales are in the CHF 3,000 - 4,500 bracket.

What about the gender mix?

Longines is a 50-50 brand, meaning we produce equal numbers of watches for men and women. Longines has always been big on "pairs" watches. This goes for all our collections, except of course the Dolce Vita and Prima Luna which is only offered as a ladies' watch.

How does Longines meet the new challenges of the Swiss Made regulations?

While there is a lot of confusion regarding these rumours, things are very clear for us at Longines. Right now the regulations require that 50 per cent of the watch should be assembled and/or produced in Switzerland. We (Editor's note:Swatch Group) will however be inventing heavily in case production machinery and my goal is to offer all Longines watches with a 60-40 percent ratio in terms of Swiss and Asian production. These figures, which does not include bracelets, but covers hands, dials, cases etc, are definitely reachable for Longines within just a few years. And we will produce at costs similar to current Asian production costs. Of course all our movements are already made in Switzerland (Editor's note: ETA).

What has been your biggest achievement in your 25 years as president of Longines?

Undoubtedly reaching the CHF billion mark that makes the brand a billionaire!  

The Swiss watchmaker will be Title Partner and Official Timekeeper of the Longines Global Champions Tour, opening an exciting new chapter in equestrian sport.

The Longines Global Champions Tour announcement comes at the start of the biggest season so far for the premier show jumping series. Longines Global Champions Tour 2013 will include dynamic debut events in Madrid, London and Shanghai. For the first time the Championship Final will take place at the magnificent Al Shaqab equestrian facility in Doha, Qatar.

The announcement marks a major commitment by Longines to the high calibre 5* show jumping events that are the hallmark of Global Champions Tour. The partnership brings together shared traditions of speed, precision, elegance and a passion for horses.
Jan Tops, President and Founder of Global Champions Tour, said: "This partnership is a significant milestone in our history and I look forward to a successful collaboration that will bring many benefits for the future of our sport. Longines has a truly impressive heritage in equestrian sport and I am delighted by the decision to strengthen our relationship with a long-term commitment."
Longines' President Walter von Känel said: "The Longines Global Champions Tour and our brand share common values such as precision, tradition and especially a passion for equestrian sports. We are proud to support this extraordinary series of events in show jumping with our timekeeping expertise. True to Longines' slogan - Elegance is an attitude - we are delighted to witness the world's best riders and horses competing in exciting contests."
The Longines Global Champions Tour season kicks off in Madrid from May 2-5 when the world's top riders and horses will go into battle for championship points and prize money.
Longines can draw on a long-lasting and vast experience in sport and has been an active timekeeper in show jumping since 1926. Today, Longines' involvement in equestrian sports includes show jumping, flat racing and endurance competitions.
 
Around 21 million international viewers tuned into last year's events on Eurosport. Almost 300,000 spectators watched the events live in some of the world's most beautiful destinations. Longines was official timekeeper at four events last season.

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Elegance has always been one of Longines' core values, as can be seen in the brand's timepieces, famous for their clever balance of refinement and classical design. The Australian actor Simon Baker, who joined the family of Longines ambassadors of elegance last June, is the perfect embodiment of the very essence of elegance. In the second part of Longines advertising campaign, he is featured wearing a three-piece suit in a city apartment. On his wrist, the Longines Master Collection Moon Phases adds a touch of refinement to the scene. This emblematic model perfectly represents Longines' watchmaking heritage and know-how.

When asked to define his idea of elegance, Simon Baker emphasises that "Longines' motto "Elegance is an Attitude" is a way of being - the way you carry yourself and the perception you give off. For me, elegance means being self-confident, being able to feel comfortable in all situations and always being true to yourself. Elegance involves staying curious, keeping one's self control and above all enjoying life!"

With his natural charm, Simon Baker lends a new brilliance to The Longines Master Collection Moon Phases model. Fitted with a self-winding calibre, this timepiece, with a diameter of 42 mm, is mounted on a brown alligator strap. The silvered dial, subtly decorated with a fine barleycorn motif, contrasts bly with the moon phases display and the blued hands - a fount of elegance in itself..
The final part of the advertising campaign will be revealed in a few months' time, with a new series of exclusive photos of Simon Baker.

Singapore, Saint-Imier (Switzerland) - 11 November 2012 - The third installment of the Longines Singapore Gold Cup 2012 raised a total of S$236,728 for the Chaoyang School through a charity luncheon. The crown jewel event of local turf with a S$1.35 million prize purse, ensures that this domestic Group One race is one of the most prestigious races in the region. Alan Munro aboard Better Life was the first to dash past the finishing line, joining the realms of local racing legends immortalised by their triumphs in the high profile race. The Longines Saint-Imier Collection was also awarded to the winning jockey, Mr. Alan Munro, the horse-trainer, Mr. Takaoka and owner, Mrs. Kusumoto to recognize their merits.  

This milestone race was attended by Guest-of-Honour, Chairman of Tote Board, Mr Bobby Chin, Longines Vice-President and Head of International Marketing, Mr. Juan-Carlos Capelli and Longines Ambassador of Elegance, Ms. Aishwarya Rai Bachchan.  

Traditionally, the Singapore Gold Cup Day is designated as an annual Charity Race Day. Since Longines took on the title sponsorship in 2010, Longines has continued to dedicate this event towards charity, raising funds for Chaoyang School, one of the social service programmes supported by Community Chest. A charity auction was held showcasing Mr. Ong Kim Seng's painting, a timepiece from The Longines Saint-Imier Collection, a stunning hat donned by Longines Ambassador of Elegance, Ms. Aishwarya Rai Bachchan at Prix de Diane Longines in June 2011, as well as six art pieces done by the students of Chaoyang School to raise funds together with table sales and outright donations. The charity luncheon raised S$236,728. 

Commenting on Longines' role in the Longines Singapore Gold Cup, Mr. Juan-Carlos Capelli, Longines' Vice President & Head of International Marketing said, "As the Official Partner and Timekeeper of the Singapore Turf Club, Longines is proud to present the Longines Singapore Gold Cup for the third year. We are enthusiastic about the good synergy formed from this partnership and look forward to continuity." 

Longines' passion for horses began with the manufacture of a pocket chronograph depicting a jockey and his mount, engraved by hand on the back of the case. Since 1881, Longines is committed to horseracing and its chronographs have been highly sought after by racegoers ever since. The brand today is official partner and timekeeper to numerous prestigious events around the world embracing horse racing, show jumping and endurance riding. Alongside the Longines Singapore Gold Cup, it is affiliated to other iconic races such as the Prix de Diane Longines, the Dubai World Cup, the Qatar Prix de l'Arc de Triomphe, Royal Ascot, the H.H. The Emir's Trophy presented by Longines, the Longines Hong Kong International races, the Melbourne Cup Carnival, the Longines Handicap de las Americas, the Grand Prix Longines Lydia Tesio, the Longines Grosser Preis von Baden and the Kentucky Derby. 

Founded in the town of Saint-Imier, the famous Swiss watchmaker Longines, which celebrates this year its 180th anniversary, has a long tradition marked by the continual elegance and performance of its products. The Conquest line is the quintessential expression of Longines' sporting elegance and presents most emblematic pieces within the Longines Sport Collection. The brand now extends this line with the Conquest 24 hours - dedicated to all of those who aim to discover new horizons.

The Conquest series perpetuates the spirit of conquest of all those who, to discover new horizons, have dared to go further than others, without sacrificing elegance. It is with this spirit and its personal heritage that Longines has designed the models in the Conquest line. The design of each watch contains the subtle fusion of performance and elegance, including the most demanding technical characteristics.

The new Conquest 24 hours now adds a second time zone, a tool used by pilots crossing different time-zones in both directions. As the sun was not always visible as a point of reference, instruments were needed that could immediately indicated the correct part of the day. With a 24-hour dial navigators had no problem in this respect. The new Conquest 24 hours will attract people with an adventurous streak always trying to get a step further without sacrificing elegance. With its water-resistance to 5 bar (50 m), this model is not only a reliable partner in the air but also under water.

The robust, yet elegant stainless steel case of the new Conquest 24 hours has a diameter of 41 mm and houses a self-winding mechanical movement. The sapphire glass with anti-reflective coating on the underside protects a black, silvered or blue dial with 2 applied Arabic numerals and 9 applied indices. Rhodium-plated hands with Super-LumiNova show hours, minutes and seconds, the date is indicated at 3 o'clock. The bright red 24-hour hand immediately attracts the eye. All models are available on a stainless steel bracelet and have a screw-in back cover and crown. Another feature is the lateral protection for the crown.

The Conquest 24 hours definitely meets the most demanding requirements of travellers, sportsmen and -women and people searching for a reliable watch wherever they are.

Longines has been based at Saint-Imier, Switzerland, since 1832. It is celebrating 180 years of non-stop craftsmanship in 2012 and its watchmaking expertise reflects a b devotion to tradition, elegance and performance. It has generations of experience as the official timekeeper at world championships and as a partner of international sports federations. Over the years, the brand has built b and long-lasting links with the equestrian sports. Longines is a member of The Swatch Group S.A., the world's leading manufacturer of horological products. With an excellent reputation for creating refined timepieces, the brand, whose emblem is the winged hourglass, has outlets in over 130 countries.

To mark its 180th anniversary, Longines is launching various new models throughout the year.

Founded in 1832 in the town of Saint-Imier, the famous Swiss watchmaker has a long tradition marked by the continual elegance of its products. Longines Heritage 1940 and Longines Heritage 1942 both symbolise the brand's rich history and are thus perfect products for celebrating this anniversary and extending Longines' Heritage segment. The distinctive shape of the watch case lends these models a striking look.

Longines Heritage 1940

Boasting a contemporary spirit, this watch is based on a model dating from 1940. It keeps indeed its central lines, such as the high bezel that gives it a b character and reminds the Longines' models of that time. Longines Heritage 1940 immediately catches the eye through its sleek lines and shaped contours. The circular steel case with a diameter of 38.50 mm houses a self-winding, mechanical movement, the calibre L615. The lacquered dial is available in white or black and features a railway-track minute ring and 11 Arab numerals. The hands are of blued steel in the white-dial version and rhodium-plated in the black version. And finally, the small seconds and date aperture at 6 o'clock complete the image of Longines Heritage 1940, which is mounted on a black alligator strap.

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Longines Heritage 1942

Longines Heritage 1942 has been directly inspired by a model dating from 1942 which was fitted with calibre 13ZN. This new timepiece has a circular steel case with a diameter of 40 mm which houses calibre L688, a column-wheel chronograph movement designed exclusively for Longines. The round push-pieces blend perfectly into the distinctive shape of the case and remind the Longines' chronographs of that period, which are exceptional and much sought after models. The lacquered dial, available in white or black, features 9 Arab numerals to contrast with the dial and a railway-track minute ring as well as a tachometric scale around the rim of the dial. Finally blued steel hands, for the white-dial version, or rhodium-plated hands, for the black-dial version, harmonise beautifully with the elegance of the dial. Longines Heritage 1942 is fitted on a black alligator strap.

The Andre Agassi Foundation for Education today announced that Michael Buble, Jimmy Kimmel, Martina McBride, Smokey Robinson and Train will headline its 16th Grand Slam for Children benefit concert. Hosted by tennis legend and philanthropist Andre Agassi and presented by Longines, the Swiss watch-making company, the 2011 Grand Slam for Children will take place Saturday, October 29th at Wynn Las Vegas. The event supports the Foundation's efforts to transform education and benefits the Andre Agassi College Preparatory Academy, a tuition free K-12 public charter school in Las Vegas which provides children with a first-class education.
The Foundation is proud to announce Longines as the new presenting sponsor for the 16th Grand Slam for Children event. Longines, the famous maker of elegant time pieces, has been a longterm partner of the Foundation.

"We are delighted to become the presenting sponsor of the Grand Slam for Children. Thus, Longines strengthens the partnership that has been built with the Andre Agassi Foundation for Education," said Longines' President Walter von Känel. "Helping disadvantaged children is in line with Longines' tradition and motto 'Elegance is an attitude.'"
"It's amazing what can be accomplished when people come together to change lives and make the world a better place for children. The 16th Grand Slam will bring together some of the world's greatest entertainers which inspires the generosity of people from Las Vegas and around the globe," Agassi said. "This year's event will create a lasting memory and will enable us to give the tools of hope to the next generation. I want to personally thank Wynn Las Vegas for its hospitality and Longines for being our presenting sponsor. Both are truly generous and great partners to the Foundation."
The Grand Slam brings together international stars and noted artists- from music to comedy - to build awareness and raise money for the Foundation's biggest fundraiser. Dedicated to transforming and elevating education, the Foundation opened Agassi Prep in 2001. In 2009, the public charter school graduated its first senior class with 100 percent of graduates accepted into college, as were the graduates in the classes of 2010 and 2011. The Foundation's work is directly impacting students in Las Vegas, Agassi's hometown community, but it has broader implications for education nationwide.
Since 1995, the Grand Slam has raised nearly $92 million, including $8.5 million from the 15th
event, to support a movement that's improving education.
Additional top-name talent, who will be announced prior to the Oct. 29 event, will join Michael
Buble, Jimmy Kimmel, Martina McBride, Smokey Robinson and Train.
The evening will include a cocktail reception, gourmet dinner, live auction and benefit concert.
Sponsorships for the Grand Slam are still available at the following levels: Silver $10,000, Gold
$17,500, Platinum $40,000, and Diamond $85,000.
Visit www.agassifoundation.org for more information on sponsorships.

WORLDTEMPUS - 5 September 2011

Though Andrasch Starke raced on a total of nine different horses in nine of the ten races that took place yesterday as the exciting close to a wonderful week in Iffezheim / Baden-Baden, I kept betting on him in the wrong races. Starke, you see, won the race that counted, though not the race that I thought he would win after listening to experts in horse racing expound upon the recent past of the jockeys, horses, and trainers taking part in yesterday's Grosser Preis von Baden. This sixth and final day of racing on the Iffezheim track closed with a bang.

It was indeed Andrasch took the podium, triumphant on Danedream, in the race in which Longines offered a total of 250,000 euros and the prize of honor to the winners.
The Iffezheim week is a highpoint of the social calendar in the German state of Baden in addition to being the most important event on Germany's horse racing calendar. Therefore, it should come as no surprise that there is a grand prix ball to celebrate the sporting occasion. Longines, the event's timing partner, also took guests to the Saturday evening gala event emceed by German actor Sky du Mont ("Der Schuh des Manitou") and during which Gloria Gaynor ("I Will Survive") sang her hits.

If Longines had only been able to predict exactly which race Starke was going to win, I would have been able to partake more fully in the whole "grand prix" experience, though. Shouldn't there be a watch for that? Unfortunately, the Dolce Vita - the official watch of the Grosser Preis von Baden-Baden - wasn't quite outfitted with this function.

The well known Swiss watchmaker Longines and France Galop, the organiser of national flat and jump racing in France, were delighted to announce this morning in Paris their long-term partnership.

Involved in the world of sport since 1878, Longines has a vast experience of timing equestrian events that it will now be pleased to put to use as official timekeeper at the Chantilly, Deauville and Longchamp racecourses. The Prix de Diane Longines, run in June at Chantilly, will be the highlight of this partnership, which celebrates one of Longines' key values: elegance. To mark this new association that will enhance the traditions of both sides, the Swiss watchmaker has launched its Longines Column-Wheel Chronograph, a modern timepiece based on the timing instruments created by Longines in the second half of the 19th century.
This long-term partnership between the Swiss watchmaker and France Galop enables Longines to employ its vast experience in sports timing at the racecourses at Chantilly, Deauville and Longchamp. Founded in 1832 in St. Imier, Switzerland, Longines can boast a long tradition of sports timing which dates back to 1878 with the production of a simple column-wheel chronograph. Incidentally, one of the first pocket chronographs, which is now in the Longines Museum, features an elegant jockey on his horse hand-engraved on the back cover. Since those early days, Longines has been responsible for timing at numerous international events and has produced many technological innovations that have influenced the development of timing and competitive sport.

During the press conference announcing this partnership, Walter von Känel, President of Longines, said: "Equestrian sport is a real passion for Longines as it embodies the values of style and elegance, precision and performance. These values represent Longines' watchmaking tradition and underlie its worldwide reputation. We are therefore very happy to be involved as of today as official partner of France Galop and title sponsor of the Prix de Diane Longines as well as official timekeeper of the racecourses of Chantilly, Longchamp and Deauville."
On his side, Charles-Henri de Moussac, Vice-president of France Galop and Chairman of the Flat Racing Council, pointed out: « We are delighted of this partnership agreement that was signed today by France Galop, the organiser of national flat and jump racing in France, and Longines, the prestigious watchmaking maison. The core values of precision and elegance are shared by both brands and concluding today this partnership, making Longines official timekeeper of the racecourses of Longchamp, Chantilly and Deauville as well as title sponsor of the Prix de Diane Longines fills us with joy."
 
With a keen interest in equestrian sport for nigh on ninety years, Longines is already the official partner and timekeeper for many equestrian events, including most of the CSIO Nations Cup competitions and various Arab Equestrian League meetings. Moreover, apart from its traditional involvement in the Melbourne Cup Carnival, which includes the Longines MacKinnon Stakes, Longines is the official timekeeper for other prestigious race meetings such as the Longines Singapore Gold Cup at the Singapore Turf Club and the Kentucky Derby at Churchill Downs. Longines also has the singular honour of being a partner of Royal Ascot.

The famous Swiss watchmaker involves itself in sports that perpetuate the values of tradition and elegance, which Longines itself has upheld for over 175 years, as can be seen for example in its partnership with the French Open Tennis Tournament in Roland Garros. The highlight of Longines' association with France Galop will be in June with the "Prix de Diane Longines", one of the most prestigious equestrian events in the French racing calendar and one of the most elegant sports meetings in the world. The very special atmosphere that pervades the Chantilly Racecourse over this weekend in June recalls Longines' slogan "Elegance is an attitude". Later in the season, on 14 July to be precise, the Prix Longines will be one of the races that make up the Juddmonte Grand Prix de Paris meeting, while the brand will also be the official timekeeper for the Longchamp Racecourse where the prestigious Qatar Prix de l'Arc de Triomphe will be held.
This partnership, with its stamp of tradition on both sides, has led Longines to launch an exclusive chronograph watch under the name the Longines Column-Wheel Chronograph. This timepiece is fitted with a cutting-edge mechanical column-wheel movement based on the timing instruments produced by the firm from 1878 onwards.

Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 175 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.

The 2010 CHIO Rotterdam, where Longines was the official partner and timekeeper, again proved to be a thrilling show-jumping spectacular. Under a cloudy sky, the enthusiastic crowd was treated to many memorable performances and nail-biting competitions.
The prestigious Longines Grand Prix was won by the Swede Rolf-Göran Bengtsson (Casall La Silla), with the French Penelope Leprevost (Mylord Carthago*HN) and Laura Kraut (Cedric) from the USA in second and third place respectively.
Points won during the CHIO Rotterdam count towards the total score for the 2010 Longines Press Award for Elegance. The winner is announced at the final international show-jumping competition of the season in Dublin on 8 August 2010. The top scorers at the CHIO Rotterdam were:
Women: Candice King (USA)
Men: Pius Schwizer (Switzerland)
After four events, the following riders lead the intermediate global ranking of the Longines Press Award for Elegance:
   
Women: Penelope Leprevost (France)
Men: McLain Ward (USA)
 

Longines is pleased to announce that its elegant timepieces can be purchased safely and securely directly from the Manufacture. To extend its ongoing relationship, Longines has created a virtual shop for buyers' convenience.

shop.us.longines.comClients are invited to acquire genuine Longines timepieces available online exclusively at shop.us.longines.com or at one of the brand's many fine retail locations across the country ( http://www.longines.com/retailers)

1900s: Universal Exhibition in ParisPressing market demand with respect to both technology and styling drove watchmakers at Longines to design caliber L21.59. After the first Longines watch's 1867 bronze medal, in 1900 Longines caliber 21.59 won a Grand Prix at the Universal Exhibition in Paris with a one-of-a-kind creation called La Renommee, in 18K gold.The first wristwatches
When watches gradually migrated from waistcoat to wrist, Longines was in 1905 the first to turn out wristwatches by largely mechanical means. This innovation marked the start of a complete reorganization of the Longines' factory working and production methods during the 1920s and 1930s.1910s: The first shaped watchesAs early as 1912, Longines watches began to lose their round silhouette, the better to explore, and exploit, the geometry of elegance. Truly revolutionary for the period, Longines' rectangular and square-shaped models marked the start of a century of Longines design. Style followed style in any number of variations as taste turned into trend and trend into fashion, made possible by ever finer craftsmanship and sophisticated technologyLongines and gymnastics
Longines entered the world of gymnastics at the 1912 Swiss Federal Gymnastics Meet in Basel, Switzerland. The partnership resulted in a world's premiere: the introduction of automatic timing. Longines used an electromechanical system with start and finish tapes, fielded for the first time for the 80-meter dash. It marked a turning point in Longines' increasingly close cooperation with the world of gymnastics.

Its soft silhouette is enhanced by the exquisite purity of the dial and the whole is illuminated by a play of sparkling diamonds. Graceful, magical, this is a model that will seduce women who appreciate contemporary, sophisticated elegance.

 
The Moon has been used to measure time by every civilisation; this night star is feminine, cyclical and eternal. A star that produces dreams! In many cultures the New Moon is a symbol of renewal when it marks the beginning of a new year or the arrival of spring. To pay tribute to this mystical star, the famous Saint-Imier watchmaker is launching an exquisitely fine interpretation of the magic of the Moon this year: the Longines PrimaLuna.
The subtle mystery of spring, the Longines PrimaLuna emerges from a wakening world. The Moon is no longer pale but iridescent, opaline, masterful. Sheherazade moves elegantly into position under the stars...

The delicate gleam of stainless steel, the rich hue of rose or yellow gold, or the blend of rose gold and steel. A sleek bracelet of steel, gold or steel and rose gold or a leather strap. A selection of heavenly dials: white, silvered or mother-of-pearl decorated with hour symbols, Arabic or Roman numerals or diamonds. And finally, three hands, blued, gilded or rose, that marks the passing of time. As multifaceted as the modern woman, the Longines PrimaLuna range offers a selection of models in four sizes.

This ladies' watch is at the same time a piece of jewellery. The pleasing curves of the case are enhanced by a play of diamonds. Precious pieces of pure carbon that glitter with fascination... so feminine! Similarly, the white mother-of-pearl dials of the most sophisticated models are also decorated with sparkling teardrops that will seduce any woman who appreciates diamonds.
Resolutely elegant, contemporary, subtle and carefree. The new Longines PrimaLuna offers to every woman, every modern Sheherazade, to each luminous, unique female a magical world represented by this new collection of exquisite models.

Source: www.swisstime.chThe first model features a second time zone on its ceramic bezel. The second, a chronograph, displays a tachometer. And for those who cannot choose between these two, Longines offers a 24-hour Chronograph "second time zone" version.Movement
Automatic ETA A07 171, L704 calibre, 16 ½"', 24 rubies, 28,800 vib/h, 46-hour power reserve
Functions
Hours, minutes, seconds, date and second time zone
Case
Stainless steel, 42 mm
Black or grey ceramic bezel with 24-hour scale
Anti-reflective sapphire crystal
Water-resistant to 100 m
Dial
Black or grey  
Large "12" in Arabic numerals and rhodium-plated applied hourmarkers
24-hour hand
Bracelet
Stainless steel with central links in black or grey ceramic with folding clasp
Other versions
Ceramic chronograph, ETA A07 231 movement, L705 calibre
24-hour chronograph with second time zone, ETA Valjoux 7754 movement, L686 calibre

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