Longines - A passion for equestrian sports
Press release
Longines FEI World Endurance Championships at Euston Park
Euston Park, Suffolk (UK) / Saint-Imier (Switzerland), August 26th 2012 - Held across 160km of land in the beautiful grounds of the Euston Estate, the seat of the Duke and Duchess of Grafton, and several local landowners, the championships were truly a test of skill and stamina for both horses and riders.
The event saw a star studded field of riders and horses tackle the course in a single day across terrain such as forest tracks, river meadows and open farmland. The individual winner of the Longines FEI Endurance Championships 2012 was His Highness Sheikh Mohammed bin Rashid Al Maktoum on his horse Madji du Pont who completed the event in 7hr00min45sec with the UAE team winning gold followed by France and Oman respectively. Longines presented watches from the new Longines Saint-Imier collection to HH Sheikh Mohammed bin Rashid Al Maktoum as well as the four UAE team riders. Longines also presented a prize to the horse in the best condition after the race, won by Spanish competitor Ikland. The Longines Saint-Imier Collection has been inspired by the origins of Longines' watch-making tradition and the sleek lines and the distinctive lugs provide these new models with a subtle balance between classical and contemporary design.
Longines' passion for equestrian sports dates back to 1878 with the production of a chronograph engraved with a jockey and his horse. The Swiss watch brand has a vast experience in timing equestrian events. Seen on the racetracks in 1881 and extremely popular among jockeys and horse-lovers, this model, which enabled its user to time performances to the second, was already being used by most of the sports judges in New York as early as 1886. In addition, in 1926 the brand was appointed official timekeeper for the Concours Hippique International Officiel de Geneve for the first time. As an official partner and timekeeper at the Longines FEI World Endurance Championships, the famous Swiss watchmaker demonstrates a commitment to the world of equestrian sports, disciplines that represent its values of tradition, precision and elegance. For more than 80 years, Longines has taken part in over one hundred national and international equestrian events. The brand has established numerous partnerships around the world as timekeeper and partner of prestigious horse-shows and Longines' involvement in equestrian sport includes show jumping and flat racing as well as endurance.
Longines has been based at Saint-Imier, Switzerland, since 1832. It is celebrating 180 years of non-stop craftsmanship in 2012 and its watchmaking expertise reflects a b devotion to tradition, elegance and performance. It has generations of experience as the official timekeeper at world championships and as a partner of international sports federations. Over the years, the brand has built b and long-lasting links with the equestrian sports. Longines is a member of The Swatch Group S.A., the world's leading manufacturer of horological products. With an excellent reputation for creating refined timepieces, the brand, whose emblem is the winged hourglass, has outlets in over 130 countries.
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