Fake Longines Stainless steel Watch, Discount Longines Stainless steel Watches For Sales

Longines Lyre 25 Automatic Stainless Steel (L4.260.4.12.6)

This Longines Les Grandes Classiques watch is beautiful! I love the two tone look with the charcoal. It's a classy watch but it's one that can be worn all of the time.This watch is perfect for someone with small wrists, such as myself. I even had to get some of the links removed!I would definitely recommend this watch!

---- [Rating: 5 / 5 stars]

Review by soraya mcdevitt, From Germany Bremen

Longines La Grande Classique Tonneau 22 Yellow (L4.205.2.12.8)

thank you so much, A++++

---- [Rating: 5 / 5 stars]

Review by Andrew Allen, From Italia Palermo

Longines La Grande Classique Silver Dial Stainless Steel Men's L47094716

I liked this watch so much that I ordered it in the pink and the turquoise. They each have color combinations that pop with outfits, particularly in the summer.I have received compliments each time I wear them.

---- [Rating: 5 / 5 stars]

Review by john joyce, From USA Walled Lake Mi.

On Thursday December 3 2015 in La Chaux-de-Fonds, the 19th International Symposium of Watch Marketing (Journee Internationale du Marketing Horloger JIMH) will address this unique subject under the appealing title of « Les vies multiples d'une montre (pre-owned watches) ».
The annual meeting of the professionals from the watch industry will focus its attention on a growing parallel market whose annual income is estimated at more than 10 billion Swiss francs. Speakers will talk about distribution networks, behavior of watch aficionados, attention given by the brands or even the position of auction companies.

Famous speakers already confirmed
Business leaders and specialists will deeply analyze the "pre-owned syndrome" which is rarely discussed within the trade media. Program preview of December 3, a day dedicated to get together for the marketing professionals and the watch lovers:
- A conference held by Christian Odin, CEO of Cresus, on pre-owned market, customers and experiences
- Experts round-table with the participation of Walter von Kaenel, president of Longines ; Antoine Simonin, publisher ; Regis Huguenin-Dumittan, director of the Musee International d'Horlogerie and Valery Bezençon, Professor of Marketing at University of Neuchâtel
- "The estimation process of a pre-owned watch", a conference held by Osvaldo Patrizzi, horological consultant
- A presentation of the auction sales by Geoffroy Ader, managing director of Antiquorum Online.

The full program is available on the website www.marketinghorloger.ch. Registration is open. 

Longines has been since 2008 the Official Partner and Timekeeper of the Archery World Cup season. The tour started in May in Shanghai, China then visited Antalya, Turkey and Wroclaw, Poland. Athletes receive points for finishing in the top 32 at each event on the Archery World Cup circuit. At the fourth and last stage of the Archery World Cup in Medellin, Colombia, 32 elite athletes booked their invitations to the Mexico City 2015 Archery World Cup Final.

This sport represents the values that the brand cherishes - precision, tradition and elegance. To succeed, the athletes master bow and arrow through concentration, balance, accuracy, and skill. In Mexico City, the Official Watch of the event was a model from The Longines Master Collection. It features a silver-finished "barleycorn" patterned dial which makes an elegantly contrasting background to the moon-phase display.

To round up the Archery World Cup season, Longines presented the Longines Prize for Precision on Saturday 25, following the compound final. Female athlete Sara Lopez from Colombia and male athlete Mike Schloesser from the Netherlands were the most precise archers of the 2015 World Cup in the compound category. They have scored the most "10 rings" during the qualifications and the tournaments of the season. They each received a Longines Prize for Precision-trophy, a Longines watch and a cheque.

Once again drawing from its long watchmaking tradition, Swiss watchmaker Longines is reissuing one of its period time pieces as a new addition to the Longines Column-Wheel Single Push-Piece Chronograph line. Longines' exclusive single push-piece column-wheel movement is housed in the sober watch case of this new model.

The transparent steel case back with a diameter of 41 mm reveals the minutiae of Longines' signature watch movement. The blued finish column wheel shows its perfectly symmetrical profile within this exclusive calibre. A single push-piece is used to control the chronograph's functions, reinforcing this model's sleek design. This refined chronograph also features a tachymeter scale.

The Longines Column-Wheel Single Push-Piece Chronograph displays a sober elegance, much like the model that inspired it. Available in black matte or white lacquer, its dial bears black or white contrasting Arabic numerals and a tachymeter scale. Its rhodium-plated or blued finish steel hands stand out, ensuring perfect reading. A black or brown leather strap completes this model.

Longines supported the first edition of the Longines CSI St. Moritz as Title Partner and Official Timekeeper and presented at this occasion its new watch collection Conquest Classic Moonphase.

The new Longines CSI St. Moritz belongs to the most altitudinous show jumping events of Switzerland and Europe. The Longines Grand Prix of St. Moritz was won by Laura Kraut from the USA and her gelding Deauville S. She was followed Niklaus Rutschi (Switzerland) with Windsor and Kamal Abdullah Bahamdan (Saudi Arabia) with Noblesse des Tess. Laura Kraut received an elegant Longines watch from the brand's President Walter von Känel.

The Official Watch of the Longines CSI St. Moritz was a model of the Conquest Classic Moonphase line. This chronograph reflects at the same time the brand's presence in the most prestigious equestrian events all over the world and the importance it attaches to its watchmaking tradition. It houses a self-winding mechanical chronograph movement, a true symbol of precision and technique. Its refined silvered dial displays the moon phases.

Seth Hancock of Claiborne Farm and the late Marcel Zarour Atanacio, the former chairman of OSAF (South American Organization for the Promotion of Thoroughbreds), have been chosen as the recipients of the 2015 Longines and IFHA International Award of Merit, presented by Longines, Official Partner and Official Watch of the International Federation of Horseracing Authorities.

The award was given by Juan-Carlos Capelli, Longines' Vice President, Head of International Marketing, and Louis Romanet, chairman of the International Federation of Horseracing Authorities (IFHA), at the Gala Dinner of the Pan American Conference, on 5 June, in New York.

Seth Hancock oversaw Claiborne Farm from 1972 through 2013. Soon after he became president, he syndicated Secretariat for a then record $6.08 million before the champion 2-year-old colt had begun his 3-year-old campaign, a campaign that saw him become the first American Triple Crown winner in 25 years. Under Seth Hancock's guidance and leadership, Claiborne Farm has grown into an international business focusing on breeding and raising world-class Thoroughbred racehorses.In early 2014, he was succeeded as president of Claiborne Farm by his son Walker Hancock.

The late Marcel Zarour Atanacio was the former chairman of OSAF from 2011 until his death in late 2014. Under his stewardship, he advanced OSAF's activities and organization in order to strengthen the working relationship among its members and between South America, as well as the rest of the racing world. In March 2014, he oversaw an agreement between Longines and OSAF whereby Longines became an official partner of the federation and the Swiss timekeeper would become the main sponsor of the highly rated Group 1, the Longines Gran Premio Latinoamericano.

The Longines Spring Classic of Flanders, which the Swiss watch brand is partnering and timekeeping, started 30 April in Lummen. During this four-day competition, Longines supported two major shows: The Furusiyya FEI Nations Cup™ on Friday 1 May and the Longines Grand Prix on Sunday 3 May. The team Italy won the first one, which is the first leg of the Furusiyya FEI Nations Cup™ Jumping Western European League 2015. The second one was won by Jerome Guery from Belgium.

As part of its long-term partnership with the FEI, including being the FEI's Official Timekeeper and Watch, Longines is the Official Timekeeper of the Furusiyya FEI Nations Cup™ Jumping series. The Official Watch of the 2015 Longines Spring Classic of Flanders edition was a stainless steel Conquest Classic Moonphase watch. This model houses a self-winding mechanical chronograph movement. Its refined silvered dial displays the moon phases, echoing the elegance and excellence of equestrian sport stars.

Longines' passion for equestrian sports dates back to more than a century. In 1878, the Swiss watch brand produced a chronograph engraved with a jockey and his mount. The Longines Equestrian Pocket Watch Horses Trio 1911 was inspired by a metal pocket watch kept in the Longines museum and produced in 1911.

This 18-carat rose gold pocket watch has a cleverly crafted background depicting a trio of horses. The heads of these three proud animals stand out against a background of delicately worked foliage. The plant motifs are repeated in the middle of the piece. This unusual model is produced in a very limited edition. Each copy is numbered.

With a diameter of 48.20 mm, this model features the L878.4 calibre with manual winding. This movement is developed exclusively for Longines. Its white dial is decorated with large black painted Arabic numerals and a minute circle. It displays the hours and minutes with elegant "Breguet"-type blued steel hands and there is a small seconds at 6 o'clock. The sides and the bow on this watch are finely crafted in imitation of the original model.

During single Swiss leg of the Longines FEI World Cup™ series last Sunday, one of the highlights of this year's Mercedes-Benz CSI Zurich, the best pair was Sergio Alvarez Moya (ESP) on Carlo. Bertram Allen (IRL) on Molly Malone V finished second while Rolf-Göran Bengtsson from Sweden riding Casall ASK reached the third place. The winner was presented with a Longines timepiece by Mr. Charles Villoz, Vice-President of Longines. The winner of Friday's Longines Grand Prix, Penelope Leprevost (FRA) on Flora de Mariposa, received an elegant watch of the Swiss watch brand.

The official watch of the Mercedes-Benz CSI Zurich was the new Conquest Classic Moonphase. This chronograph combines Longines' passion for equestrian sports with the horological and traditional know-how of the brand.

To invite the best horse riders to compete in fourteen of the most beautiful cities around the world: that's the heart of the Longines Global Champions Tour. In 2013, Longines and this prestigious show jumping trial series concluded a long-term partnership. The Swiss watch brand has also become the Official Partner and Timekeeper for the Longines Global Champions Tour, thus opening up a new chapter in the history of equestrian sport. This agreement illustrates the seriousness of Longines' dedication to five-star outdoor show jumping events and perfectly represents the values and traditions shared by both parties.

On Saturday 15 November 2014, Rolf-Göran Bengtsson on Casall Ask won the Longines Global Champions Tour Grand Prix of Doha, one of the highlights of this stage. He therefore received an elegant Longines watch.
As the Doha leg marked the end of the season, the results obtained by the riders enabled the establishment of the final 2014 overall Longines Global Champions Tour Ranking classification. Scott Brash (UK) was declared winner of the Longines Global Champions Tour 2014, while Rolf-Göran Bengtsson (Sweden) arrived second and Ludger Beerbaum (Germany) third. To honour their successes, all three received distinguished Longines watches from the hands of Mr. Charles Villoz, Vice President of Longines.
 

On Sunday, 5 October 2014, the large crowds that flocked to the Longchamp Racecourse. For the second consecutive year, Thierry Jarnet on Trêve was the first across the finish line to carry off the 2,400-metre Qatar Prix de l'Arc de Triomphe.

The Swiss watch brand also presented on the same day another French top-level international race, the Prix de l'Opera Longines, which was also won by Thierry Jarnet, but this time on We Are.

This year's Official Watch for the Qatar Prix de l'Arc de Triomphe was a steel chronograph from the Conquest Classic collection, a line of timepieces dedicated to Longines' passion for horseracing. With a diameter of 41mm, this timepiece is equipped with an exclusive column wheel movement. Its black dial, with one Arabic numeral and eleven applied indexes all coated with Super-LumiNova®, displays the hours and minutes, with small seconds at 9 o'clock, a 30-minute counter at 3 o'clock, a 12-hour counter at 6 o'clock, and the date display at 4:30. Just like the entire Conquest Classic collection, the watch is water-resistant to 5 bar and its screwed-down case-back is equipped with a sapphire crystal.

Longines and Casas Novas signed an important long-term partnership agreement. The agreement enables Casas Novas to pursue its excellence targets as organizer of equestrian events and to gradually improve the quality of the competitions. Casas Novas and Longines share common values such as tradition, elegance and performance.

The Swiss watch brand is proud to support the XXVIII edition of the CSI A Coruña, that will be held from 25 to 27 July 2014 at the Casas Novas Equestrian Centre. With a prize money of €256,000, this event consists of nine competitions whose highlight is the Longines Trophy.

The Official Watch of the event will be a chronograph in steel from the collection, a line dedicated to Longines' passion for the equestrian world. It houses an exclusive mechanical column-wheel caliber and displays a black dial. Just as the entire collection, this timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

Roland Garros - also known as the French Open - is the biggest clay court tennis tournament in the world and one of the four Grand Slam events that have been the pillars of the sport for more than a century. This weekend will determine who will be this year's champions, with the women's singles final (Maria Sharapova vs Simona Halep) today and the men's (Rafael Nadal vs Novak Djokovic) tomorrow; how long those finals will last no-one knows, but they will be timed by Longines - the Swatch Group brand that has been the official timekeeper of the tournament since 2007.

But does time really matter in tennis, since the scoring system theoretically allows a match to go on forever? Momentum is actually more important, yet there has been a timing controversy in the past few days: the only time limits in tennis are the ones in changeovers (1min.30) and between points (20s); Rafael Nadal, notorious for his elaborate routines before serving, received time violations for surpassing the allowed 20 seconds in his matches versus Dominic Thiem and Leonardo Mayer - voicing his frustration, even though he is one of the players that actually wear a watch on court (the Richard Mille RM27-01 Tourbillon Watch).

"The best thing would be to have countdown clock on the court", the Spanish champion grumbled. "That would allow us to know how many seconds we have left before serving!". Rafael Nadal feels that he is being targeted by the 'anti slow-play brigade' that has reduced the allowed time from 25 seconds to 20 seconds and strictly enforces the rule in his matches. There have been debates among officials whether adding a countdown clock would be a good idea. That would be a third clock on court, along with the existing two.

Official Timekeeper and a new watch
As official timekeeper of Roland-Garros, Longines has clocks keeping the time of day and the duration of each match that are not only visible in the corners of the main stadiums (Court Philippe Chatrier and Court Suzanne Lenglen) but also throughout the premises. The silhouette of the analogue clock on display is recognizable, from the Master collection. Yet the star is the Conquest Classic, the range exclusively comprised of models fitted with mechanical calibres that the Saint-Imier brand has been promoting in the context of the tournament. Actually, the Conquest Classic collection was launched last year precisely at Roland Garros.

Beyond the mere sponsorship and the eulogy of the Conquest Classic, Longines' dedication to tennis also includes an interesting programme promoting young players under 13 years old, the final stage of which is played in Paris during Roland Garros: the Longines Future Tennis Aces. Just like in the previous years, sixteen youngsters were brought from all over the world to have the opportunity not only to play on the French clay but also on a venue spectacularly set in the heart of Paris. Last year, it was right in front of the City Hall; this year, a court was built in the Champ de Mars, with the Eiffel Tower as a backdrop.

The field was selected with the help of the tennis federations of their respective countries (Australia, China, France, Germany, Hong-Kong, Italy, Japan, Mexico, Poland, Russia, Singapore, Spain, Switzerland, Taiwan, U.K. and USA) and both the winner, Italy's Federica Rossi, and the runner-up, Russia's Daria Frayman, received an annual bursary of 2,000 USD to pay for their sports equipment until their sixteenth birthday.

Longines' association with tennis is also highlighted by the brand's partnership with two of the greatest tennis champions ever, Andre Agassi and Steffi Graf, married to each other and both engaged in philanthropic missions supported by Longines - the Andre Agassi Foundation (to assist the youth of Las Vegas and provide them educational opportunities, including a public school for at-risk children) and Children for Tomorrow (helping children and families that have suffered the trauma of war, exile and violence).

Win a Longines Timepiece

Take your chance to win one of the two Conquest Classic L2.786.4.56.6 watches worth CHF 2,880.

The cushion-shaped 40 mm case elegantly surrounds the dial, which is thoroughly vintage and true to the original model. 

The Longines Heritage 1973 houses calibre L688, a column-wheel chronograph movement developed and produced by ETA exclusively for Longines. 
 

The black dial of the Longines Heritage 1973 boasts a play of contrasts. Two silvered counters were included at 3 and 9 o'clock. The applied hour symbols are decorated with a fine black line and a dot of Super-LumiNova®. These are interposed and balanced out by a minute-circle, also of fine black lines. A blue tachometric scale surrounds the dial, adding a subtle touch of colour to the whole.

The Longines Heritage 1973 displays a vintage look that is true to the original model. The latter, a chronograph produced in 1973 by the brand, was fitted with a Longines mechanical chronograph movement, the 30CH. The Longines Heritage 1973 houses the L688 calibre, a column-wheel chronograph movement developed and produced by ETA exclusively for Longines.

The silvered dial of the Longines Heritage 1973 boasts a fascinating play of contrasts. At 3 and 9 o'clock, two black counters were included. The applied hour symbols are decorated with a fine black line and a dot of Super-LumiNova®. These are interposed and balanced out by a minute-circle, also of fine black lines. A blue tachometric scale surrounds the dial, adding a subtle touch of colour to the whole.

With a diameter of 40 mm, the cushion-shaped steel dial of the Longines Heritage 1973 has retained the lines and mood of the original model. The back is fitted with a transparent sapphire glass cover through which the wearer can admire the movement of the calibre as well as the blue column-wheel. This model is completed by the rounded push-pieces. The whole is mounted on a black alligator strap.

La Grande Classique de Longines 100 Diamonds maintains all the characteristics of the original creations of this emblematic collection but now combines the classical elegance of those ultra-slim models with the sparkle of 100 diamonds. 

A large part of the attraction of La Grande Classique de Longines is the ultra-slim case - only 4.60 mm for the new models. This profile has been achieved through the particular design of the case, which incidentally Longines has patented, whereby the back incorporates the lugs for the bracelet.

The glittering timepieces set with 100 Top Wesselton VVS diamonds around the bezel and 12 diamond indices on the dial are made of steel and equipped with a quartz movement.

La Grande Classique de Longines 100 Diamonds has a diameter of 29 mm. The models are fitted either on black alligator straps with buckle or on steel bracelets with folding safety clasp.

The Ladies Diamond Conquest models combine the brilliance of precious stones with the strength of ceramic in black and white. The dynamic beauty of those models, achieved through a marriage of sporty design and glittering diamonds, echoes the fine balance between performance and elegance. Sporty women who appreciate elegance will find exactly what they are looking for.

The Ladies Diamond Conquest models are aimed at those women who enjoy sport but are not willing to compromise on elegance. Thanks to the use of diamonds and the innovative combination with ceramic, these models add a touch of sophistication to the sporty beauty of Longines' range of products. With its delicate balance, the Ladies Diamond Conquest watch is the ideal timepiece to weapon many occasions; during an equestrian competition, a tennis tournament or while having fun on the ski slopes, but in the same vein it will add a touch of elegance worn for a cocktail party or a formal dinner.
These glittering timepieces boast a dynamic beauty which has been achieved by the use of ceramic embellished with 54 Top Wesselton VVS diamonds set around the inside of the bezel and on the dial. The bezel and the bracelet are reinforced by the use of white or black ceramic while the matching dial - white mother-of-pearl or black - completes the appeal of this model.
The Ladies Diamond Conquest models have a screw-down case back while the crown has a lateral protection. They are water-resistant to 5 bar and the bracelets have a triple safety folding clasp. The stainless steel case has a diameter of 35 mm and houses a quartz movement that shows the hours, minutes, seconds and date.

Thanks to their delicate balance between performance and elegance, these robust timepieces are ideal for women who enjoy sport but at the same time appreciate refinement. The Ladies Diamond Conquest models have added a new dimension to the Longines Sport Collection thanks to the inclusion of diamonds and the combination of these precious gems with the strength of ceramic.

87.7

Longines was the Official Timekeeper and Official Watch of the proceedings. Bringing together over 650 exhibitors and breeders spread over 120,000 sq.m., the event served as preparation for the Longines FEI World Cup Jumping competition final, to be held precisely in Lyon From April 17 to 21 2014. What's more, on that Sunday, the Longines Grand Prix presented by GL Events was run - and won by Maikel van der Vleuten riding VDL Groep Verdi.
In the context of Equita'Lyon, Longines also provided its support to JustWorld International, a charity association, to help it further its mission successfully. JustWorld International collects funds for a variety of projects designed to assist children in developing countries, particularly within the ambit of its "Give 4 Good" worldwide campaign, backed by many professional riders. Every year, "Give 4 Good" provides over 3,000 children with an opportunity to improve the course of their life. In this perspective, Longines set up a "Longines Clear the Jump" contest at the 2013 Equita'Lyon competition. Every obstacle faultlessly cleared at the Longines Grand Prix presented by GL Events, had Longines make a donation to JustWorld International, enabling the Swiss watch brand to assist the association's work concretely.  
In Lyon, Longines presented Longines DolceVita. The timepiece of the event was a quartz watch in steel set with 32 diamonds whose sparkle emphasises the rectangular form and harmonious proportions of the case. The white dial features ten indices, an Arabic numeral 12 and silvered hands that indicate the hours and minutes, with a small second at 6 o'clock. This elegant, contemporary model is mounted on a steel bracelet.

Bovet - Artists for Peace and Justice

Slyde - SIAR 2013

Raymond Weil - 14th Annual Classic Brit Awards

Boucheron - Hiroshi Sugimoto exhibition

Eberhard & Co. - Gran Premio Nuvolari

Longines - Qatar Prix de l'Arc de Triomphe

Hamilton - Swiss Aerobatics Championship

Cuervo y Sobrinos - Antonio Banderas "latin hero"

Girard-Perregaux - "We Are Family"

A. Lange & Söhne - "Watches and Wonders"

The Irish horse owner, trainer and breeder Jim Bolger was awarded the trophy and an elegant Longines watch from hands of Mr. Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines, and Mr. Louis Romanet, IFHA Chairman. The Swiss watch brand is the Official Partner and the Official Watch of the IFHA, as well as the Title Partner of the Longines World's Best Racehorses Rankings.
Mr. Jim Bolger has captured many big races across Europe in the last three decades. He has made a huge impact on the horseracing industry as a trainer, as a breeder, as an owner and as an educator of jockeys and trainers.

Longines awarded its Prize for Elegance to the American gymnast Kyla Ross and to the world champion, Japanese gymnast Kohei Uchimura at the end of the second all-around final on October 4.
World champion for the fourth consecutive time - a record - the Japanese athlete received this prize for the second time. Both gymnasts have been presented with a trophy, a Longines watch and a cheque for 5'000$.
Set up in 1997, the Longines Prize for Elegance is aimed at honouring the most elegant and charismatic gymnasts. Apart from purely technical considerations, the criteria are based rather on grace, harmonious movement and emotion during the performances.
Symbolising the contemporary elegance of the brand, the Longines DolceVita collection has been one of the stars at Antwerp. With its combination of sparkling diamonds, gleaming steel and glowing rose gold, the official watch for the event is fitted with a quartz caliber and features a white dial with ten rose pink hour symbols and one Arabic numeral. This contemporary rectangular timepiece is mounted on a bracelet of steel and rose gold and is set with 32 diamonds - a perfect illustration of the famous Longines slogan "Elegance is an attitude".

Longines has resolved to provide its backing to a competition that embodies to perfection the key values that Longines' slogan distils: "Elegance is an Attitude". In recent years, this event has won recognition as one of the world's finest indoor competitions. Truly representative of Longines's own values, this new partnership further confirms the company's active investment in equestrian sports.
The brand's passion for equestrian sports began in 1878 with Longines' design of a chronograph featuring an engraved jockey and his mount. By 1912 the company had partnered for the first time with an international show-jumping competition. Today, the brand is an active partner in flat racing and endurance competitions along with show jumping.
The 2014 edition of the CSI Basel will take place January 9-12.

The Longines Prize for Precision 2013 has been awarded to the two most precise compound athletes of the season, Erika Jones (USA) and Braden Gellenthien (USA).
After four qualifying stages, in Shanghai (China), Antalya (Turkey), Medellin (Colombia) and Wroclaw (Poland), the top athletes were in Paris for the Final of the 2013 World Cup. Erika Jones (USA) and Braden Gellenthien (USA) have scored the most "10s" during the qualifications and the tournament of the season, 379 for Jones and 447 for Gellenthien. They each received a trophy, a Longines watch and a cheque for 5'000 CHF.
Representing the precision of Longines, a steel chronograph from the collection Conquest Classic was the official watch of this event. With a diameter of 41 mm, this model houses the exclusive mechanical column-wheel caliber L688. Its black dial is set with one arabic numeral and 11 applied indices with Super-LumiNova®. It displays the hours and the minutes, a small second at 9, a 30-minute counter at 3, a 12-hour counter at 6 as well as the date at 4:30. Just as the entire collection Conquest Classic, this timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

Founded in 1832 in Saint-Imier, Longines can boast a long tradition characterised by the elegance and performance of its products. Those values are perfectly represented by The Longines Sport Collection. The HydroConquest line is dedicated to men and women looking for a high performance timepiece that combines technical innovation and elegance. Longines now extends this line with new models in bright colours.
Diving watches "par excellence", The HydroConquest series aims to become the preferred watch of divers and aquatic sports enthusiasts. With a screwed crown, a screw-down case back and the lateral crown protection, these timepieces assure a water-resistance of 30 bar (300 meters). All the models are equipped with indispensable safety devices such as a unidirectional rotating bezel coloured in red, black or blue, hands coated with Super-LumiNova® to make sure that the time can be read in all conditions and a bracelet with double safety diving folding clasp and diving extension.

These rigorous guarantees of uncompromising safety fit in with the harmony of the silent world. The performance of these models perfectly compliments the elegance that Longines stands for. The new models of the HydroConquest line have a round steel case and a diameter of 39 mm or 41 mm. The 3-hands-models are equipped with an automatic or a quartz movement while the HydroConquest chronographs are available either with the L688 column-wheel movement exclusively developed for Longines by ETA or a quartz movement. The dials in black, white or blue feature bright details in red and - depending on the model - 8 to 11 Arabic numerals. The bracelets are made of steel or rubber in black.

Whether it is to discover the mystic sea world or to have a sporty statement on the wrist, the new HydroConquest models with a touch of color perfectly represent Longines' know-how in the world of sports.

HydroConquest ref. L3.695.4.03.6.
Technical Sheet
Mechanical self-winding movement :
Caliber L619.2 (ETA 2892/A2)
111/2 lines, 21 jewels, 28'800 vibrations per hours
Power reserve : 42 hours
Functions: Hours, minutes, seconds, date
Case: Circular, steel, Ø41 mm
Scratch-resistant sapphire crystal with anti-reflective coating
Screw-down case back, screw-in crown with protective shoulder
Unidirectional rotating bezel
Water-resistant: To 30 bar (300 meters)
Dials: Blue, 11 Arabic numerals, with Super-LumiNova® . Blue bezel
Hands: Rhodium-plated, with Super-LumiNova® on hours and minutes
   
Bracelet / Strap: Steel or black rubber, double security folding clasp and integrated diving extension

The well-known actor, who plays Patrick Jane in the series The Mentalist, debuted in his new role as a Longines Ambassador of Elegance at Chantilly Racecourse, the home of the Prix de Diane Longines race.
On the 17th of June, Simon Baker was launched as a Longines Ambassador of Elegance on the occasion of the Prix de Diane Longines. At the Chantilly Racecourse the Australian actor showed that he was the perfect embodiment of the brand's values.

The sumptuous setting of the Château de Chantilly and its famous racecourse was a dream backdrop for the first photo-shoot featuring Simon Baker with the Swiss watch brand. The team working with the celebrated photographer Nicolas Guerin were able to admire Simon Baker's professionalism. The actor posed in three atmospheric scenes that will constitute the three themes of the advertising campaign centred around the slogan "Elegance is an attitude".

The first part of the campaign, revealed here, features Simon Baker in the world of horse-racing. This comes as no surprise, given Longines' involvement in equestrian sports. Chantilly, the capital of horse racing in France, was naturally the ideal setting to shoot Simon Baker and a thoroughbred racehorse.
Referring to the photo shoot, Simon Baker said: "I am proud to have been selected as an ambassador for such an established and elegant brand as Longines. Our first campaign shoot was a pleasure to work on. I felt very at home with both the Longines family and the horse. I am very pleased with the results and I look forward to future collaborations."

For his part, Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines, was totally satisfied with the company's first session with Simon Baker: "What a pleasure it was working with him! His politeness and professionalism charmed everyone, including the photographer's team. We are extremely proud to reveal the first part of this new campaign in which Simon Baker is presenting The Longines Saint-Imier Collection."
During the coming months, the second and third parts of the campaign will be launched with exclusive photos from the shoot.

Saint-Imier / Dublin, 20th August 2012 - To round up the Nations Cup, the Swiss watch brand, which celebrates this year its 180th anniversary, awarded this distinction at the Dublin Horse Show, the final stage of the Longines Press Award for Elegance. Longines would like to congratulate them on their distinctive elegance as well as on their exceptional sporting performance throughout the 2012 Nations Cup season. Carsten-Otto Nagel (GER) won The Longines International Grand Prix of Ireland. Dermott Lennon (IRL) was named Longines Best International Athlete and also received the title of Best Irish Athlete.
Longines is proud to have served for the seventh consecutive time as official partner, timekeeper and title sponsor of The Longines International Grand Prix of Ireland at the Dublin Horse Show.

Among the best performing riders throughout the six previous CSIO events (La Baule, Rome, St. Gallen, Rotterdam, Falsterbo and Hickstead), Penelope Leprevost (FRA) on Mylord Carthago*Hn and Pius Schwizer (SUI) on Verdi III convinced the international jury of equestrian experts most with their incomparable elegance at the Dublin Horse Show.

Both riders have been awarded yesterday with the 2012 Longines Press Award for Elegance receiving a trophy, a set of Longines watches and a cheque for 20,000 Swiss francs.

Penelope Leprevost said she was honoured to receive this year's Longines Press Award for Elegance and Pius Schwizer added: "I always try to think about a good and elegant performance when I ride. I am happy if others see it the same way and I'm delighted to win the Longines Press Award for Elegance for the second time!" Under a mostly sunny sky, the Dublin Horse Show was very successful. Carsten-Otto Nagel (GER) has won the last Grand Prix Longines of the season and the titles of Longines Best International and Irish Athlete have been awarded to Dermott Lennon.

To mark its 180th anniversary, Longines is launching various new models throughout the year.

Founded in 1832 in the town of Saint-Imier, the famous Swiss watchmaker has a long tradition marked by the continual elegance of its products. Longines Heritage 1940 and Longines Heritage 1942 both symbolise the brand's rich history and are thus perfect products for celebrating this anniversary and extending Longines' Heritage segment. The distinctive shape of the watch case lends these models a striking look.

Longines Heritage 1940

Boasting a contemporary spirit, this watch is based on a model dating from 1940. It keeps indeed its central lines, such as the high bezel that gives it a b character and reminds the Longines' models of that time. Longines Heritage 1940 immediately catches the eye through its sleek lines and shaped contours. The circular steel case with a diameter of 38.50 mm houses a self-winding, mechanical movement, the calibre L615. The lacquered dial is available in white or black and features a railway-track minute ring and 11 Arab numerals. The hands are of blued steel in the white-dial version and rhodium-plated in the black version. And finally, the small seconds and date aperture at 6 o'clock complete the image of Longines Heritage 1940, which is mounted on a black alligator strap.

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Longines Heritage 1942

Longines Heritage 1942 has been directly inspired by a model dating from 1942 which was fitted with calibre 13ZN. This new timepiece has a circular steel case with a diameter of 40 mm which houses calibre L688, a column-wheel chronograph movement designed exclusively for Longines. The round push-pieces blend perfectly into the distinctive shape of the case and remind the Longines' chronographs of that period, which are exceptional and much sought after models. The lacquered dial, available in white or black, features 9 Arab numerals to contrast with the dial and a railway-track minute ring as well as a tachometric scale around the rim of the dial. Finally blued steel hands, for the white-dial version, or rhodium-plated hands, for the black-dial version, harmonise beautifully with the elegance of the dial. Longines Heritage 1942 is fitted on a black alligator strap.

 
WORLDTEMPUS - 14 November 2011

An independent transforming into a brand without losing its soul: this seems like an impossible task, but with Peter Speake-Marin, really, anything is possible.
This talented watchmaker named a brand after himself in 2000, but continued doing contract work for other watchmakers and companies up to 2008. Only in that year when the world seemed to go financially awry did Speake-Marin decide to fully focus on his own watches and invest all of his energy in this venture.
This also meant a change in strategy. While Speake-Marin previously focused on unique pieces that were often collaborative in nature - both with other artisans such as engraver Kees Engelbarts and the future owners of his bespoke pieces - since 2008 the London-born watchmaker working in Switzerland has tried to put something more like model lines on the market. This was achieved to great critical acclaim in the past two years with the Thalassa model and Speake-Marin's own Caliber SM2.

Spirit Pioneer
Making a huge splash at SalonQP, which closed on Saturday, was Speake-Marin's latest work of art: a 38 mm stainless steel beauty housed in his typical Piccadilly case. The case isn't the only element taken from previous Speake-Marin watches: the hands are also the same shape as those on the experienced watchmaker's original Foundation Watch, which is currently undergoing refurbishment. Turning the watch over, one finds Speake-Marin's typical rotor design winding Caliber FW2012.
The immediate question that enters a connoisseur of this brand's mind upon seeing this watch is certainly its departure in style: an aviation-style timepiece is definitely new within Speake-Marin's collection.
"Spirit is inspired by a timepiece I bought fifteen years ago when I was restoring antique pieces in Piccadilly," 43-year-old Speake-Marin explained at the event. "It was an authentic military watch from the first half of the twentieth century that I restored in my own time and wore regularly as my personal timekeeper. I always wanted to create my own piece based on this personal favorite and have toyed around with ideas to realize this ambition ever since I founded Speake-Marin."

That timepiece, a vintage Longines, seems to have meant much to him. However, this model symbolizes even more to Speake-Marin. First off, it is an "affordable" Speake-Marin released in part as a gesture to his many fans wishing to own one of his timepieces (retail price is 9,800 Swiss francs). This was made possible by the use of the rest of his stock of Caliber FW2012, a truly reliable ETA-based movement that he also used in the original Piccadilly line. The limitation of 68 pieces is a natural one dictated by the number of movements he had left.
Perhaps most striking, however, is the message engraved into the case back: "Fight, Love & Persevere." This is a personal message from the watchmaker, but also sort of a personal motto.

"The global economic downturn and natural disasters of the last few years have meant that people all over the world - myself included - have had to face up to increasing challenges that can test the limits of endurance," he explains. "But what has struck me in my experiences is the drive people possess to fight on, to adapt and to forge forward, with their capacity for love never diminishing. The themes of determination, tenacity and love were at the forefront of my mind when I created this timepiece and so I have paid tribute to them by christening it 'Spirit' and by engraving the motto on the case back."
Powerful and striking on so many levels, Speake-Marin's Spirit hit a real chord among the visitors to SalonQP, where the independent hall was literally buzzing. It would seem that the collection sold out.

The Andre Agassi Foundation for Education today announced that Michael Buble, Jimmy Kimmel, Martina McBride, Smokey Robinson and Train will headline its 16th Grand Slam for Children benefit concert. Hosted by tennis legend and philanthropist Andre Agassi and presented by Longines, the Swiss watch-making company, the 2011 Grand Slam for Children will take place Saturday, October 29th at Wynn Las Vegas. The event supports the Foundation's efforts to transform education and benefits the Andre Agassi College Preparatory Academy, a tuition free K-12 public charter school in Las Vegas which provides children with a first-class education.
The Foundation is proud to announce Longines as the new presenting sponsor for the 16th Grand Slam for Children event. Longines, the famous maker of elegant time pieces, has been a longterm partner of the Foundation.

"We are delighted to become the presenting sponsor of the Grand Slam for Children. Thus, Longines strengthens the partnership that has been built with the Andre Agassi Foundation for Education," said Longines' President Walter von Känel. "Helping disadvantaged children is in line with Longines' tradition and motto 'Elegance is an attitude.'"
"It's amazing what can be accomplished when people come together to change lives and make the world a better place for children. The 16th Grand Slam will bring together some of the world's greatest entertainers which inspires the generosity of people from Las Vegas and around the globe," Agassi said. "This year's event will create a lasting memory and will enable us to give the tools of hope to the next generation. I want to personally thank Wynn Las Vegas for its hospitality and Longines for being our presenting sponsor. Both are truly generous and great partners to the Foundation."
The Grand Slam brings together international stars and noted artists- from music to comedy - to build awareness and raise money for the Foundation's biggest fundraiser. Dedicated to transforming and elevating education, the Foundation opened Agassi Prep in 2001. In 2009, the public charter school graduated its first senior class with 100 percent of graduates accepted into college, as were the graduates in the classes of 2010 and 2011. The Foundation's work is directly impacting students in Las Vegas, Agassi's hometown community, but it has broader implications for education nationwide.
Since 1995, the Grand Slam has raised nearly $92 million, including $8.5 million from the 15th
event, to support a movement that's improving education.
Additional top-name talent, who will be announced prior to the Oct. 29 event, will join Michael
Buble, Jimmy Kimmel, Martina McBride, Smokey Robinson and Train.
The evening will include a cocktail reception, gourmet dinner, live auction and benefit concert.
Sponsorships for the Grand Slam are still available at the following levels: Silver $10,000, Gold
$17,500, Platinum $40,000, and Diamond $85,000.
Visit www.agassifoundation.org for more information on sponsorships.

Having launched a watch fitted with an exclusive, self-winding chronograph movement with a column wheel which controls the chronograph functions in 2009, Longines has now identified new uses for this exceptional, user-friendly calibre. Longines mandated and paid ETA to develop this brand-new exclusive movement. Under the name of The Longines Column-Wheel Chronograph, these latest models represent an updated version of the timing equipment that Longines has developed over the years.
Longines mandated and paid ETA to develop a brand-new exclusive self-winding movement with a column wheel for a wrist chronograph. The reference number given to the new calibre was L688.2. As part of the continual programme of reviving the mechanical watch that was started at the beginning of the 21st century, this new creation meets the requirements of changing demand with regard to watches as well as the growing popularity of mechanical chronographs and the fascination for traditional horological devices. Column-wheel chronographs correspond to the new taste in watches. As part of the line of timing instruments created by Longines, this calibre constitutes the present-day embodiment of the far-reaching experience in mechanical time-keeping that is the heritage of the famous Swiss watchmaker.
Longines started producing timing equipment in 1878 with a simple 20 line chronograph (reference no. 20H) that had a column wheel that controlled the chronograph functions. Almost all the timing devices designed by Longines following this foray into the world of time-keeping used the same basic concept. Thus the calibres for pocket chronographs designed by Longines, such as the 19CH (1889), the 19.73 (1897), the 19.73N (1909) and the 19.73N fly-back (1922), the 18.72 (1929) or the 24 line calibre designed specifically for sports timing (1939), as well as the brand's movements for wrist chronographs such as the 13.33Z (1913), the famous 13ZN (1946) or the 30CH (1947) all used column-wheel systems to control and activate the chronograph functions, which varied from one calibre to another.
All this timing equipment forms the basis for Longines' historical involvement in timing and the world of sport. At Longines, the mechanical column-wheel chronograph is therefore a traditional and authentic, technical device. The Longines Column-Wheel Chronograph models perpetuate this watchmaking heritage into the 21st century using cutting-edge technology.
Fitted with 27 jewels, the L688.2 movement is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm. The purpose of its column wheel is to control the chronograph functions (start, stop, return to zero). This system, and in particular the column wheel that was designed by ETA's engineers, is exceptionally user-friendly for a mechanical chronograph, requiring only the finest touch to start and stop the mechanism and to reset the hands at zero. The blued steel column wheel is surrounded by the fascinating beauty of a movement which is in fact an updated version of a traditional technical system. In addition to its refined design, the L688.2 calibre reveals a construction designed to meet the demands of timing. Longines has so far created several timepieces as a tribute to this high-tech movement. The combination of these timing features and the re-issue of an elegant, traditional or sporty design results in several The Longines Column-Wheel Chronograph models that are contemporary watches steeped in the great tradition of mechanical timing.

For the first model of The Longines Column-Wheel Chronograph, Longines has used traditional, elegant lines that are reminiscent of the timepieces that formed the basis of the brand's success during the 20th century. This model has a stainless steel or rose gold case with a diameter of 39 mm that houses the L688.2 calibre; the movement can be admired through the transparent sapphire back cover. With its dauphine-style, rose hands mounted on a silvered dial featuring 8 hour symbols, The Longines Column-Wheel Chronograph also shows the date and has a small seconds at 9 o'clock, a dragging 30-minute counter at 3 o'clock and a dragging 12-hour counter at 6 o'clock. This high-tech wrist chronograph is fitted on a dark brown alligator strap.

In the case of the second The Longines Column-Wheel Chronograph model, priority has been given to sleek, classical beauty. The L688.2 calibre is housed in a stainless steel or rose gold case with a diameter of 39 mm and its dauphine-style, rhodium-plated hands are set on a silvered dial featuring 13 hour symbols. With a date, a small seconds at 9 o'clock, a dragging 30-minute counter at 3 o'clock and a dragging 12-hour counter at 6 o'clock, this watch modestly contains a movement that can be admired through the transparent sapphire back cover. It is mounted on a dark brown alligator strap.In the case of the second The Longines Column-Wheel Chronograph model, priority has been given to sleek, classical beauty. The L688.2 calibre is housed in a stainless steel or rose gold case with a diameter of 39 mm and its dauphine-style, rhodium-plated hands are set on a silvered dial featuring 13 hour symbols. With a date, a small seconds at 9 o'clock, a dragging 30-minute counter at 3 o'clock and a dragging 12-hour counter at 6 o'clock, this watch modestly contains a movement that can be admired through the transparent sapphire back cover. It is mounted on a dark brown alligator strap.

The Longines Column-Wheel Sports Chronograph

Finally, the design of the third model focuses on the particular performance of the L688.2. Named The Longines Column-Wheel Sports Chronograph, this robust, sporty timepiece houses the chronograph calibre in a 41 mm diameter, stainless steel case with a screw-in, transparent back cover. This model - designed specifically for performance - has a steel or black or grey ceramic bezel that surrounds a silvered, black lacquered or brushed grey sunburst dial. It is available on a choice of bracelets: stainless steel or stainless steel with central links in black or grey ceramic, or on a rubber strap. With a date, a small seconds at 9 o'clock, a dragging 30-minute counter at 3 o'clock and a dragging 12-hour counter at 6 o'clock, The Longines Column-Wheel Sports Chronograph is a marriage of the beauty of performance and the marvels of cutting-edge technology.
Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 175 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.

L688.2
With its 27 jewels, the L688.2 movement is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism (start, stop, return to zero). This blued steel wheel is part of a work of art that is a stylish update of a traditional technique.

The Longines Column-Wheel Chronograph L2.733.4.72.2_PR1
In the case of the Longines Column-Wheel Chronograph, priority has been given to classical and refined beauty. With its 27 jewels, the L688.2 movement is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm that can be admired through the transparent case back. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. This model has a stainless steel case that surrounds a silvered dial with 13 hour symbols. It displays the hours and minutes with a small seconds at 9 o'clock, as well as the date plus of course the chronograph functions: central seconds sweep, 30-minute counter at 3 o'clock and 12-hour counter at 6 o'clock. The watch is fitted on a genuine dark brown alligator strap. Water-resistant to 30 m.
The Longines Column-Wheel Chronograph L2.733.4.72.2
In the case of the Longines Column-Wheel Chronograph, priority has been given to classical and refined beauty. With its 27 jewels, the L688.2 movement is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm that can be admired through the transparent case back. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. This model has a stainless steel case that surrounds a silvered dial with 13 hour symbols. It displays the hours and minutes with a small seconds at 9 o'clock, as well as the date plus of course the chronograph functions: central seconds sweep, 30-minute counter at 3 o'clock and 12-hour counter at 6 o'clock. The watch is fitted on a genuine dark brown alligator strap. Water-resistant to 30 m.

The Longines Column-Wheel Chronograph L2.742.4.76.2
The design of the Longines Column-Wheel Chronograph has been centred around traditional, elegant lines that evoke the timepieces that contributed to the brand's success throughout the 20th century. With its 27 jewels, the L688.2 movement is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm that can be admired through the transparent back cover. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. This model has a stainless steel case that surrounds a silvered dial featuring a rose "12" in Arabic numerals and 8 rose applied hour symbols. It shows the hours and minutes, with a small seconds at 9 o'clock, the date and of course the chronograph functions: central seconds sweep, 30-minute counter at 3 o'clock and 12-hour counter at 6 o'clock. This model is fitted on a genuine dark brown alligator strap. Water-resistant to 30 m.

The Longines Column-Wheel Chronograph L2.742.8.76.2_PR2
The design of the Longines Column-Wheel Chronograph has been centred around traditional, elegant lines that evoke the timepieces that contributed to the brand's success throughout the 20th century. With its 27 jewels, the L688.2 movement is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm that can be admired through the transparent case back. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. This model has an 18 carat rose gold case that surrounds a silvered dial featuring a rose "12" in Arabic numerals and 8 rose applied hour symbols. It shows the hours and minutes, with a small seconds at 9 o'clock, the date and of course the chronograph functions: central seconds sweep, 30-minute counter at 3 o'clock and 12-hour counter at 6 o'clock. This model is fitted on a genuine dark brown alligator strap. Water-resistant to 30 m.

The Longines Column-Wheel Chronograph L2.733.8.72.2
In the case of the Longines Column-Wheel Chronograph, priority has been given to classical and refined beauty. The 18 carat rose gold case houses an L688.2 calibre, a self-winding movement with a diameter of 30 mm and a height of 7.90 mm, that can be admired through the transparent case back. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. This model has an 18 carat rose gold case that surrounds a silvered dial features 13 hour symbols. It displays the hours and minutes, with a small seconds at 9 o'clock, the date and of course the chronograph functions: central seconds sweep, 30-minute counter at 3 o'clock and 12-hour counter at 6 o'clock. This model is fitted on a genuine dark brown alligator strap. Water-resistant to 30 m.
The Longines Column-Wheel Chronograph L2.742.8.76.2
The design of the Longines Column-Wheel Chronograph has been centred around traditional, elegant lines that evoke the timepieces that contributed to the brand's success throughout the 20th century. With its 27 jewels, the L688.2 movement is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm that can be admired through the transparent case back. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. This model has an 18 carat rose gold case that surrounds a silvered dial featuring a rose "12" in Arabic numerals and 8 rose applied hour symbols. It shows the hours and minutes, with a small seconds at 9 o'clock, the date and of course the chronograph functions: central seconds sweep, 30-minute counter at 3 o'clock and 12-hour counter at 6 o'clock. This model is fitted on a genuine dark brown alligator strap. Water-resistant to 30 m.

The Longines Column-Wheel Sports Chronograph L2.744.4.56.7_PR3
The Longines Column-Wheel Sports Chronograph is fitted with an L688.2 movement that beats at 28,800 vibrations per hour and has a power reserve of 54 hours. The L688.2 movement (ETA A08.231), with 27 jewels, is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm that can be admired through the transparent back cover. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. The black dial, which features a "12" in Arabic numerals, shows the hours and minutes, with a small seconds at 9 o'clock, the date and of course the chronograph functions: central seconds sweep, 30-minute counter at 3 o'clock and 12-hour counter at 6 o'clock. This model has a stainless steel case with a screw-in back cover, and a bezel and crown decoration in scratch-resistant black ceramic plus lateral protection for the crown. It is fitted on a stainless steel bracelet with black ceramic links and a triple folding safety clasp. Water-resistant to 100 m.
The Longines Column-Wheel Sports Chronograph L2.744.4.56.7
The Longines Column-Wheel Sports Chronograph is fitted with an L688.2 movement that beats at 28,800 vibrations per hour and has a power reserve of 54 hours. The L688.2 movement (ETA A08.231), with 27 jewels, is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm that can be admired through the transparent back cover. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. The black dial, which features a "12" in Arabic numerals, shows the hours and minutes, with a small seconds at 9 o'clock, the date and of course the chronograph functions: central seconds sweep, 30-minute counter at 3 o'clock and 12-hour counter at 6 o'clock. This model has a stainless steel case with a screw-in back cover, and a bezel and crown decoration in scratch-resistant black ceramic plus lateral protection for the crown. It is fitted on a stainless steel bracelet with black ceramic links and a triple folding safety clasp. Water-resistant to 100 m.

The Longines Column-Wheel Sports Chronograph L2.743.4.76.6
The Longines Column-Wheel Sports Chronograph is fitted with an L688.2 movement that beats at 28,800 vibrations per hour and has a power reserve of 54 hours. The L688.2 movement (ETA A08.231), with 27 jewels, is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm that can be admired through the transparent back cover. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. The silvered dial, which features a "12" in Arabic numerals, shows the hours and minutes, with a small seconds at 9 o'clock, the date and of course the chronograph functions: central seconds sweep, 30-minute counter at 3 o'clock and 12-hour counter at 6 o'clock. This model has a bezel and case in stainless steel with a screw-in back cover plus lateral protection for the crown. It is fitted on a stainless steel bracelet with a triple folding safety clasp. Water-resistant to 100 m.

The Longines Column-Wheel Sports Chronograph L2.744.4.06.7
The Longines Column-Wheel Sports Chronograph is fitted with an L688.2 movement that beats at 28,800 vibrations per hour and has a power reserve of 54 hours. The L688.2 movement (ETA A08.231), with 27 jewels, is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm that can be admired through the transparent back cover. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. The grey dial, which features a "12" in Arabic numerals, shows the hours and minutes, with a small seconds at 9 o'clock, the date and of course the chronograph functions: central seconds sweep, 30-minute counter at 3 o'clock and 12-hour counter at 6 o'clock. This model has a stainless steel case with a screw-in back cover and a bezel and crown decoration in scratch-resistant grey ceramic plus lateral protection for the crown. It is fitted on a stainless steel bracelet with grey ceramic links and a triple folding safety clasp. Water-resistant to 100m.

The Longines Column-Wheel Sports Chronograph L2.744.4.56.2
The Longines Column-Wheel Sports Chronograph is fitted with an L688.2 movement that beats at 28,800 vibrations per hour and has a power reserve of 54 hours. The L688.2 movement (ETA A08.231), with 27 jewels, is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm that can be admired through the transparent back cover. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. The black dial, which features a "12" in Arabic numerals, shows the hours and minutes, with a small seconds at 9 o'clock, the date and of course the chronograph functions: central seconds sweep, 30-minute counter at 3 o'clock and 12-hour counter at 6 o'clock. This model has a stainless steel case with a screw-in back cover, and a bezel and crown decoration in scratch-resistant black ceramic plus lateral protection for the crown. Black rubber strap. Water-resistant to 100 m.

This award recognises the athletes that have demonstrated the most remarkable elegance in the course of an international competition at world level.

Longines was also proud to present its new Ambassador of Elegance Ariella Kaeslin, the European vault Champion as well as all-around bronze medallist.

Furthermore, the press has been provided for the first time with competition data in real time handled by Longines.

In gymnastics, the challenge of movement not only demands flawless execution but also grace, beauty and harmony known as "elegance". At the 41st Artistic Gymnastics World Championships, all participants in the individual all-around finals held in the O2 on Thursday October 15th and on Friday October 16th, 2009 were nominated for the Longines Prize for Elegance.
The athletes under consideration for the prize have been evaluated according to a number of complementary criteria. In addition to technical considerations, each athlete's performance has been judged with respect to emotional appeal, beauty, charm, charisma as well as grace and harmony of movement. Clearly, each juror has interpreted these criteria individually, yet the result is often unanimous, as it was again on this occasion.
The jury of the Longines Prize for Elegance brought together Dr. Bruno Grandi, President of the International Gymnastics Federation (FIG), Annika Reeder, former Olympic gymnast and former British Champion, Katrina Jones, Longines UK Brand Director, and Walter von Känel, President of Longines.

Elsa Garcia Rodriguez Blanca, born in 1990 is coached by Antonio Martinez in the City of Monterrey where she's living. In the Regio Club Gimnastico she's training every day with the assistance of her coach Teresa Lopez and choreographer Alejandra Rodriguez. The Floor is her best apparatus, on which she performed to the music entitled Mano a Mano. Her best achievements were the first ranks in Cottbus (GER) on Uneven Bars and Floor.

Daniel Keatings turned into the star of the 2008 Junior European Championships in Lausanne, Switzerland (4 Gold medals, including the victory in the All-around) and took the 20th place in the Senior All-around event in Beijing 2008. Born in 1990, Daniel took up gymnastics at 5 years old. He is coached by Paul Hall at the Huntingdon Gym Club. Pommel Horse is his best apparatus.
The Longines Prize for Elegance is presented in the form of a trophy created especially for Longines by the Swiss artist Jean-Pierre Gerber. In addition, Elsa Garcia Rodriguez Blanca and Daniel Keatings each received a cheque for US$ 5,000 and the official watch of the 41st Artistic Gymnastics World Championships, a model of the Longines Sport Collection.

Longines also took the opportunity to give a Conquest watch to its new Ambassador of Elegance, the Swiss gymnast Ariella Kaeslin, the European vault Champion as well as all-around bronze medallist.

Press accredited for the 41st Artistic Gymnastics World Championships in London have been provided with competition data in real time by the watchmaker Longines, official timekeeper of the FIG. This technological achievement allows the media to consult online with a live link to the scores as well as final rankings of athletes during the competition. Launched in gymnastics at the Stuttgart (Germany) worlds in 1989, the service is known in media circles as CIS (Commentator Information System).

VIEW THE PHOTO GALLERY

Press release

Kwok plays the starring role in this film based on a famous story from the Qing Dynasty (1644 - 1911). The great heritage of the Chinese movie reminds the Swiss watch brand of its horological development and long-standing relationship with China during the same period as the story in time. Chronological records of an invoice states the shipment of the first Longines watch to China dates back to 1867. Longines was happy to congratulate Aaron Kwok on his new exciting movie and to sponsor the after film Party in Berlin by presenting him the brand's latest watchmaking achievement: The Longines Master Collection Retrograde watch, which summarizes the brand's legendary watchmaking development since the Qing Dynasty.
Aaron Kwok, Longines Ambassador of Elegance since 2005, is one of the most popular artist's in Asia. His outstanding performances as a dancer, singer and actor have earned him more than a hundred awards since the beginning of his career. With his many creative talents it was naturally not long before the film industry approached him. Success came immediately as Kwok won the award for best leading actor for his film "Divergence" at the Golden Horse Award in 2005. Only a year later he repeated this achievement by winning for the second time the award for his extraordinary performance in the feature film "After This Our Exile". Now his success story has brought him to his second European Film Festival (after the Rome Film Festival in 2006) here in Berlin, where he will disclose his latest movie "Empire of Silver" as a World Premiere.

In this movie, Aaron Kwok embodies "Third Master", an idealistic and hedonistic young man. Heir to a banking empire, who, despite his father's pressure, struggles to find his own way in life. The Father and son's relationship is complicated by their antagonistic sense of moral and ethical values. Moreover, "Third Master" is deeply in love with his beautiful stepmother.
Embarking on a metaphysical journey, "Third Master" must decide whether to follow his father's path or find his own way. Greed, deception and jealousy surface under the pressures of war and the impending change from silver to paper bills.
This wonderful historical Chinese movie reminds the Swiss watch brand of its rich history of over 175 years of watchmaking craftsmanship and especially of its long-standing relationship with China. In fact, China was one of the first countries where Longines exported its watches to from its manufacture in Switzerland. The record of an invoice shows that the very first Longines watch has already been sold and shipped to China during the Qing Dynasty in 1867.

 
It was a great pleasure for Longines to offer the after film party and to hand over The Longines Master Collection Retrograde watch in rose gold, the elegant flagship piece to Aaron Kwok during the party as symbol of respect and congratulations on his outstanding performance. This very special timepiece, highlighting the horological traditions of the brand, encloses a new calibre, especially and exclusively developed for Longines. Offering retrograde functions (day, date, second, second time zone on a 24-hour scale) in a movement with automatic rewinding, The Longines Master Collection Retrograde combines a mechanical horological complication with simple usage.
Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 175 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.