Fake Longines Stainless steel Watches, Cheap Longines Stainless steel Replica

Longines PrimaLuna Quartz 26.5 Two Tone Pink Leather (L8.110.5.78.2)

I bought it as a gift. It was very pretty. The receiver also liked it very much.

---- [Rating: 5 / 5 stars]

Review by gregg grzywacz, From Czech Ostrava

Longines PrimaLuna Quartz 26.5 Pink Gold Leather MOP (L8.110.8.87.2)

Good price for this unit; really helps me understand my Heart Rate and calories that I burn though my workout.

---- [Rating: 5 / 5 stars]

Review by Dikaios Lekkas, From Russia Tihoreck

Longines Military 1938 24H (L2.789.4.53.0)

this is the third I buy replica watch in here, this Longines Military 1938 24H (L2.789.4.53.0) also fantastic, thanks a lot!

---- [Rating: 5 / 5 stars]

Review by Dani B, From United States Hammond

On Thursday December 3 2015 in La Chaux-de-Fonds, the 19th International Symposium of Watch Marketing (Journee Internationale du Marketing Horloger JIMH) will address this unique subject under the appealing title of « Les vies multiples d'une montre (pre-owned watches) ».
The annual meeting of the professionals from the watch industry will focus its attention on a growing parallel market whose annual income is estimated at more than 10 billion Swiss francs. Speakers will talk about distribution networks, behavior of watch aficionados, attention given by the brands or even the position of auction companies.

Famous speakers already confirmed
Business leaders and specialists will deeply analyze the "pre-owned syndrome" which is rarely discussed within the trade media. Program preview of December 3, a day dedicated to get together for the marketing professionals and the watch lovers:
- A conference held by Christian Odin, CEO of Cresus, on pre-owned market, customers and experiences
- Experts round-table with the participation of Walter von Kaenel, president of Longines ; Antoine Simonin, publisher ; Regis Huguenin-Dumittan, director of the Musee International d'Horlogerie and Valery Bezençon, Professor of Marketing at University of Neuchâtel
- "The estimation process of a pre-owned watch", a conference held by Osvaldo Patrizzi, horological consultant
- A presentation of the auction sales by Geoffroy Ader, managing director of Antiquorum Online.

The full program is available on the website www.marketinghorloger.ch. Registration is open. 

Longines has been since 2008 the Official Partner and Timekeeper of the Archery World Cup season. The tour started in May in Shanghai, China then visited Antalya, Turkey and Wroclaw, Poland. Athletes receive points for finishing in the top 32 at each event on the Archery World Cup circuit. At the fourth and last stage of the Archery World Cup in Medellin, Colombia, 32 elite athletes booked their invitations to the Mexico City 2015 Archery World Cup Final.

This sport represents the values that the brand cherishes - precision, tradition and elegance. To succeed, the athletes master bow and arrow through concentration, balance, accuracy, and skill. In Mexico City, the Official Watch of the event was a model from The Longines Master Collection. It features a silver-finished "barleycorn" patterned dial which makes an elegantly contrasting background to the moon-phase display.

To round up the Archery World Cup season, Longines presented the Longines Prize for Precision on Saturday 25, following the compound final. Female athlete Sara Lopez from Colombia and male athlete Mike Schloesser from the Netherlands were the most precise archers of the 2015 World Cup in the compound category. They have scored the most "10 rings" during the qualifications and the tournaments of the season. They each received a Longines Prize for Precision-trophy, a Longines watch and a cheque.

The unique oval shape of the cases, the sophisticated mesh of the bracelets and the refined dials of the different variations are like notes that come together in an impeccably arrangement. Resolutely contemporary, these designs will delight lovers of chic and trendy aesthetics while remaining true to the timeless elegance that characterises the winged hourglass brand.

The eminently feminine case sports an ellipse and sets the tone: this new range will thrill lovers of modern, bold watches. The brilliance of steel, gold and diamonds enhances the refinement of the dials, while the finely crafted bracelets add the finishing touch to the whole piece.

Available in four sizes - XS, S, M and L - the oval steel and diamond-set steel cases of the Longines Symphonette house a quartz movement. The mother-of-pearl hour circle comes with either diamond indexes or with inlaid Arabic numerals. The polished lacquered black dial is adorned with diamond indexes, while the silver-coloured flinque dial features Roman numerals. Mounted on a black alligator strap or sophisticated steel mesh bracelet, these watches are water resistant to 30 meters.

An exclusive rose gold version, available with or without a row of diamonds, sports a mother-of-pearl dial with diamond indexes or inlaid Roman numerals whose pink hands harmoniously match the case.

Over the weekend, the world's best riders and horses offered the spectators a unique show with outstanding performances in Las Vegas famous Thomas & Mack Center. Steve Guerdat (SUI) steered Albfuehren's Paille to victory in the final of the Longines FEI World Cup™ Jumping on Sunday 19 April. Penelope Leprevost (FRA) earned the second place with Vagabond de la Pomme while Bertram Allen (IRL) riding Molly Malone V slotted into third place. The finalists were awarded an elegant Longines watch. The culminating day of the competition was enhanced by the presence of the icon of women's tennis, Stefanie Graf, Longines Ambassador of Elegance.

For this 2015 edition of the Longines FEI World CupTM Jumping Final, the Official Watch was a stainless steel Longines Conquest Classic Moonphase watch. This model houses a self-winding mechanical chronograph movement, a true symbol of precision and technique, which happen to be the required skills for show jumping. Its refined silvered dial displays the moon phases, echoing the excellence and elegance of the equestrian sport stars.

Longines' long term partnership with the FEI consolidates its commitment to show jumping. As part of this partnership, Longines is lending its name to the FEI world ranking for riders participating in the show jumping trials: the Longines Rankings. The brand is the Official Partner of three series of the Longines FEI World CupTM Jumping, along with the Longines FEI World CupTM Jumping Final: the Western European League, the Chinese League and the North American League.

The long-term agreement was signed this week by Mr Juan Carlos Capelli, Vice-President and Head of International Marketing for Longines and Mr Brian Kavanagh, Chief Executive of Horse Racing Ireland (HRI).

Juan-Carlos Capelli: "It is a great honour for Longines to become the Title Partner of the Longines Irish Champions Weekend, showcasing Ireland's two premier racecourses, namely the Curragh and Leopardstown racecourses. Providing our long-lasting timekeeping expertise for this two-day meeting illustrates our continued commitment to equestrian sports, which are part of our rich history since 1878."

Brian Kavanagh: "It is an honour to announce Longines as the Title Partner for Irish Champions Weekend and to welcome this Swiss watchbrand as Official Timekeeper for Leopardstown and the Curragh, which together host 42 race meetings, including all the Irish Classics. The inaugural Irish Champions Weekend in 2014 immediately established itself as one of the leading flat racing events in the world. It is effectively the first leg of a triple crown of late-season flat championships in Europe, followed by the Qatar Prix de l'Arc de Triomphe meeting and QIPCO British Champions Day in October."

The Longines Irish Champions Weekend hosts ten Group races, including five Group 1s, and features the QIPCO Irish Champion Stakes at Leopardstown and the Palmerstown House Estate Irish St Leger at the Curragh in back-to- back meetings on the 12th and 13th of September respectively.

As Official Timekeeper Longines will install clocks and chronometers at both racecourses during the season.
 

During single Swiss leg of the Longines FEI World Cup™ series last Sunday, one of the highlights of this year's Mercedes-Benz CSI Zurich, the best pair was Sergio Alvarez Moya (ESP) on Carlo. Bertram Allen (IRL) on Molly Malone V finished second while Rolf-Göran Bengtsson from Sweden riding Casall ASK reached the third place. The winner was presented with a Longines timepiece by Mr. Charles Villoz, Vice-President of Longines. The winner of Friday's Longines Grand Prix, Penelope Leprevost (FRA) on Flora de Mariposa, received an elegant watch of the Swiss watch brand.

The official watch of the Mercedes-Benz CSI Zurich was the new Conquest Classic Moonphase. This chronograph combines Longines' passion for equestrian sports with the horological and traditional know-how of the brand.

Renaud de Retz, born in France in 1973, holds a diploma in international business and management from the European Management School in Paris. It was in France's capital that he began his watchmaking career, as sales executive for Longines, then as marketing executive for Jaeger-LeCoultre. In 2000 he moved to Switzerland to join the management of the LVMH group. In 2003 Renaud de Retz became one of the founders of Neuchâtel brand Hautlence, from which he withdrew in 2010. He then helped to set up jewellery brand Reglisse, before returning to watchmaking in 2013 as CEO of Ernest Borel.

Longines, a timekeeper for sporting performances since 1878, is launching a new line of chronographs specially developed for sports that require an extremely high level of precision. The Conquest 1/100th series responds to the needs of athletes, professionals and sports fans besides many others, since it measures time at multiple intermediaries and has an intuitive analogue display that shows the time to one hundredth of a second using a separate hand. All of this is possible thanks to the latest generation of quartz movements developed exclusively for Longines by ETA.

The Conquest 1/100th Alpine Skiing is the black dial watch in the Conquest 1/100th series. This chronograph is specially designed for professionals and alpine ski enthusiasts who are looking for a watch capable of measuring intermediate times from the starting gate to the finish line, gate by gate, to the hundredth of a second.

The demands required for Longines to reach such an extreme level of precision have also led to the development of the new unique quartz movement, the L440. It includes a microcontroller with a flash memory that allows the watch to be reset instantly and split times to be recorded. With a diameter of 41mm, this bright steel model has a black dial that displays the hour, minutes, small seconds at 6 o'clock, the date and chronographic functions: a central seconds hand, a 30 minutes counter at 2 o'clock and a 12 hours counter at 10 o'clock. The hand in red displays time to one hundredth of a second and is the watch's crowning glory at the centre. The model is also fitted with a steel strap and a triple safety folding clasp.

The Longines and IFHA International Award of Merit 2014 was awarded to Alec Head at a ceremony in Paris on 6 October 2014. The Frenchman, a leading figure in his country's horseracing industry, has enjoyed enormous success as a jockey, trainer, owner and breeder over the course of a career spanning several decades.
The trophy, accompanied by an elegant Longines watch, was presented to Mr Head by Mr Juan-Carlos Capelli, Vice-President and Head of International Marketing at Longines, and Mr Louis Romanet, President of the IFHA, during a ceremony specially held to mark the occasion.

Longines is the Official Partner and the Official Watch of the IFHA, as well as the Title Partner in the Longines World's Best Racehorses Rankings. Once a year the Longines and IFHA International Award of Merit is awarded, paying tribute to the career of a figure from the horseracing world.

In order to mark this outstanding collaboration that contributes so much to the prestige of horseracing, Longines has presented IFHA with a Longines Equestrian Lepine timepiece.
This rose gold pocket watch, dating from 1927 and re-issue, has been produced in a highly exclusive limited edition to mark the Year of the Horse, and reflects the Swiss watch brand's passion for equestrian sports.This model pays tribute to this legendary animal that is the embodiment of not only prestige, but also elegance and performance, two values close to the heart of the brand known by its winged hourglass logo.

The founding of the Swiss Confederation on 1 August 1291 is celebrated each year with a typically Swiss mixture of solemnity and festivities. One element that was lacking this year, however, was the summer sun.

Switzerland has had a shockingly bad summer, with some localities even experiencing horrendous floods. It's the kind of weather that hampers the use of a watch like the Longines Hour Angle, which we wrist-tested over the past few weeks, because you need to see the sun at least briefly in order to establish the correct solar time.

In fact, the best timepieces for the recent conditions were probably the high-performance diver's models that we featured in our second instalment of diver's watches last week.

In our second article on the categories in this year's Geneva Watchmaking Grand Prix we looked at the sports watches, which cover all bases - from football to Formula 1 via… military aviation. With ten more categories to analyse, I'm sure this won't be the last of the surprises.

Some of our colleagues will be returning from sunnier climes this week and we hope that they will be bringing some of the nice weather back with them. We will at least be injecting a little sunshine into our Summer Watches series this week as we take a look at watches with summer landscapes.

Longines and Casas Novas signed an important long-term partnership agreement. The agreement enables Casas Novas to pursue its excellence targets as organizer of equestrian events and to gradually improve the quality of the competitions. Casas Novas and Longines share common values such as tradition, elegance and performance.

The Swiss watch brand is proud to support the XXVIII edition of the CSI A Coruña, that will be held from 25 to 27 July 2014 at the Casas Novas Equestrian Centre. With a prize money of €256,000, this event consists of nine competitions whose highlight is the Longines Trophy.

The Official Watch of the event will be a chronograph in steel from the collection, a line dedicated to Longines' passion for the equestrian world. It houses an exclusive mechanical column-wheel caliber and displays a black dial. Just as the entire collection, this timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

Founded in 1955, the Federation includes 25 member countries and its aim is to promote and develop international races for amateur riders. Under the terms of this new agreement, Longines will be the official partner and watch for the FEGENTRI. Moreover, Longines will lend its name to the World Championships for male and female riders and to the corresponding rankings - the Longines World FEGENTRI Championship Rankings for Lady Riders and the Longines World FEGENTRI Championship Rankings for Gentlemen Riders.

The FEGENTRI organises two World Championships, one for female and one for male riders, which are held in seventeen countries in Europe, North America, Asia and Africa at some of the most prestigious racecourses in the world. The top amateur riders from each member country are invited to take part. These amateur riders come from very varied backgrounds and each of them has a full-time occupation alongside his or her racing activity. Both championships, the Longines World FEGENTRI Championship for Gentlemen Riders and the Longines World FEGENTRI Championship for Lady Riders comprise a series of flat and jump races.

The President of the FEGENTRI, Nathalie Belinguier commented: "This new partnership is an important sign of recognition for all the members of our Federation. Longines is involved in many prestigious equestrian events around the world at the professional level. We are delighted to be associated to them for the world championships for amateur race riders."

Walter von Känel, President of Longines added: "With this partnership, we add a new aspect to our passion for equestrian sports. We think that supporting amateur riders is totally in the vein of our slogan "Elegance is an attitude". We are very happy to associate our name with the FENGENTRI."

This new partnership is part of Longine's continued commitment to the world of equestrian sport. As the partner of many events worldwide, Longines has demonstrated its passion for equestrian sports since 1878. That was the year the brand created its first chronographs, one of which was decorated with a jockey and his horse engraved on the back cover. These timepieces made it possible to time horses to the second and were used at racecourses from 1881 on; they proved to be extremely popular among both jockeys and race-goers.

The cushion-shaped 40 mm case elegantly surrounds the dial, which is thoroughly vintage and true to the original model. 

The Longines Heritage 1973 houses calibre L688, a column-wheel chronograph movement developed and produced by ETA exclusively for Longines. 
 

The black dial of the Longines Heritage 1973 boasts a play of contrasts. Two silvered counters were included at 3 and 9 o'clock. The applied hour symbols are decorated with a fine black line and a dot of Super-LumiNova®. These are interposed and balanced out by a minute-circle, also of fine black lines. A blue tachometric scale surrounds the dial, adding a subtle touch of colour to the whole.

Hohhot, a north-central city, known for its nomadic history and natural scenery, experienced tremendous excitement and elegance thanks to eight flat races on Saturday and to the presence of Aaron Kwok, Longines Ambassador of Elegance.  On Saturday, Longines was also the Title Partner of the Longines Mile race that saw the victory of Danny Beasley on Nassau.
The running of the first internationally endorsed thoroughbred race represents the first step towards a renaissance of flat races in Mainland China. It was a highly anticipated return for a sport that has long been an intrinsic part of China's social culture. Miss Melissa Lu won the Longines Prize for Elegance and received a Longines timepiece from Aaron Kwok, Longines Ambassador of Elegance. A horse lover, the Asian superstar is a member of the Hong Kong Jockey Club and the owner of a four-year-old stallion.
Longines has always had a passionate interest in equestrian sport, which is a perfect example of elegance and high performance - values that have always been close to the brand's heart. As the official partner of some of the most prestigious flat races in the world, the Swiss watch brand therefore launched a collection of timepieces to be worn amidst the excitement of the parade rings, namely the Conquest Classic. The Official Watch of the China Equine Cultural Festival belongs to that collection. It combines steel and rose gold and features a silvered dial. 

Longines Singapore Gold Cup 2013 returned for its fourth edition with Mr. S.R Nathan, former Singapore President, as the guest-of-honour. This year marks the renewal of the partnership between Longines and Singapore Turf Club for the Singapore Gold Cup.  With a S$1.35 million prize purse, the Longines Singapore Gold Cup is one of the most prestigious races in the region. Tropaios and jockey Tommy Berry were the first to dash past the finishing line, joining the realms of local racing legends immortalized by their triumphs in the high profile race. 
Conquest Classic Collection's timepieces were also awarded to the winning jockey, Mr. Tommy Berry, the trainer, Mr. Michael Freedman and owner, the China Horse Club respectively to recognize their merits. Longines continued the tradition of designating the Longines Singapore Gold Cup day as an annual Charity Race Day since they took on the title partnership in 2010. This year, Longines has pledged the total amount raised during this luncheon to the Community Chest, which supports 83 charitable organisations to help over 300,000 people. Items that were auctioned off included a variation of hand-blown colored glass horses and a limited edition watch from La Grande Classique de Longines donated by Longines. Award-winning Cultural Medallion Artist, Mr. Ong Kim Seng, contributed a watercolour painting and Singapore Turf Club also chipped in with an exclusive usage of their corporate box where guests can enjoy a private view of the racing action.
Mr. Juan-Carlos Capelli, Vice-President of Longines and Head of International Marketing commented: "Longines is honoured to be partner of the Singapore Turf Club and to present the Longines Singapore Gold Cup for the fourth time. This event and the charity activities connected with it are totally in line with our core values of tradition, elegance and performance". Longines recently launched the Conquest Classic series in Singapore, a timeless collection for the world of horse-racing to be worn amidst the excitement of the parade rings. Conquest Classic is a tribute to the chronographs produced from 1881 on for race-goers and jockeys in New York. True to the brand's values of elegance, tradition and performance, this new collection of models, all fitted with self-winding calibres, is at the same time totally contemporary and perfectly timeless. 
 

Longines was the Official Timekeeper and Official Watch of the proceedings. Bringing together over 650 exhibitors and breeders spread over 120,000 sq.m., the event served as preparation for the Longines FEI World Cup Jumping competition final, to be held precisely in Lyon From April 17 to 21 2014. What's more, on that Sunday, the Longines Grand Prix presented by GL Events was run - and won by Maikel van der Vleuten riding VDL Groep Verdi.
In the context of Equita'Lyon, Longines also provided its support to JustWorld International, a charity association, to help it further its mission successfully. JustWorld International collects funds for a variety of projects designed to assist children in developing countries, particularly within the ambit of its "Give 4 Good" worldwide campaign, backed by many professional riders. Every year, "Give 4 Good" provides over 3,000 children with an opportunity to improve the course of their life. In this perspective, Longines set up a "Longines Clear the Jump" contest at the 2013 Equita'Lyon competition. Every obstacle faultlessly cleared at the Longines Grand Prix presented by GL Events, had Longines make a donation to JustWorld International, enabling the Swiss watch brand to assist the association's work concretely.  
In Lyon, Longines presented Longines DolceVita. The timepiece of the event was a quartz watch in steel set with 32 diamonds whose sparkle emphasises the rectangular form and harmonious proportions of the case. The white dial features ten indices, an Arabic numeral 12 and silvered hands that indicate the hours and minutes, with a small second at 6 o'clock. This elegant, contemporary model is mounted on a steel bracelet.

Longines will be launching a brand-new project: the Longines Future Ski Champions. This competition will take place in Val d'Isere from 12 to 14 December. Fourteen skiers under the age of 16 from 14 different countries will be competing against each other in a two-run giant slalom on the lower section of the official slope for the FIS World Cup. The conditions and the timing equipment will be the same as those for the official races. The prizes will be awarded in the presentation arena, just before the draw for the official competition on the following day. The champion for 2013 will win a Longines watch, a trophy and a cheque for USD 20,000 for its national skiing federation, intended to be invested in developing activities for young people. Longines ambassador of elegance and Norwegian skiing champion Aksel Lund Svindal will also be promoting this competition.
 This year, the Swiss watch brand will once again be presenting the Longines Rising Ski Stars prize to the two most successful young skiers, i.e. under 21 years of age for the girls and under 23 for the men, who take part in the FIS Alpine Skiing World Cup. At the end of the season the winners will each receive a Longines watch, a trophy and a cheque for CHF 20,000. The two initiatives reflect Longines' commitment to promoting sport among young people. The brand also organises the Longines Future Tennis Aces tournament during the French Open at Roland Garros. Moreover, at the Prix de Diane Longines the brand also holds the Prix Longines Future Racing Stars, a race for young jockeys organised in collaboration with international schools. A chronograph in the Conquest Classic line will be the official watch for the season. With a diameter of 41 mm, the steel case of this model houses the L688 exclusive column-wheel chronograph movement. The black dial features one Arab numeral and 11 hour symbols coated with Super-LumiNova®. This timepiece is water-resistant to 5 bars and has a transparent sapphire, screw-on back cover. 

The Commonwealth Games is an international, multi-sport event involving 70 teams of athletes from the Commonwealth of Nations. The largest multi-sport event ever to be held in Scotland, it will take place from 23 July - 3 August 2014. The event was first held in 1930 and takes place every four years. Glasgow 2014 will be the 20th Commonwealth Games and will feature 17 sports in 11 days of competition with 261 medal events on show. The Games will play host to 4500 athletes and sell 1,000,000 tickets with the event aided by an army of up to 15,000 local volunteers.
Her Majesty Queen Elizabeth II launched the Glasgow 2014 Queen's Baton Relay on its global journey on Wednesday 9 October 2013 in a ceremony at Buckingham Palace attended by some of Scotland's greatest athletes, inspirational young people and senior representatives from across the Commonwealth.
The Queen placed Her message calling the athletes of the Commonwealth to next summer's Games inside a baton specially crafted in Scotland which will now travel to the 70 nations and territories of the Commonwealth before being opened at the Opening Ceremony.
The Queen's Baton Relay is a unique tradition that unites two billion citizens of the Commonwealth in a celebration of sport, diversity and peace and rallies 4,500 athletes from the 70 nations and territories. The Queen's Baton Relay and the Queen's Baton hold special royal significance. Her Majesty Queen Elizabeth II is the Patron of the Commonwealth Games.
Longines' involvement in the Commonwealth Games dates back to 1962, when it was the timekeeper of the event in Perth (Australia).

After their victory in the Prix de Diane Longines in June 2013, Thierry Jarnet and Treve won the Qatar Prix de l'Arc de Triomphe on Sunday 6 October 2013. Longines was partner and official timekeeper of the event for the third consecutive year. The Swiss watch brand was the title partner of another international Group 1 race on the same day, the Prix de l'Opera Longines, won by Christophe Soumillon on Dalkala.
In the frame of its partnership with France Galop, Longines is the official timekeeper of the racecourses of Chantilly, Deauville and Longchamp, as well as the title partner of the Prix de Diane Longines. The Swiss watch brand is also partner of the Qatar Racing and Equestrian Club.
The Official watch of this year's Qatar Prix de l'Arc de Triomphe was Longines DolceVita. This collection has been an enormous success, thanks to its contemporary elegance. These models are a horological interpretation of the easy-going Italian way of life - la dolce vita. The perfectly harmonious proportions of the rectangular timepieces in this collection are its unique characteristic.

Title Partner and Official Timekeeper of the Longines Global Champions Tour, Longines partnered the Monaco leg of the competition and presented two of its major events: the Longines Pro-Am Cup on Friday, won by Mark McAuley riding Loriot and by Maddalena Valenzano Menada on Quidana, and the Longines Global Champions Tour Grand Prix of the Prince of Monaco on Saturday, the latter won by Richard Spooner on Cristallo followed by the riders William Funnell and Edwina Tops-Alexander.
 

The winners were each presented with a Longines wristwatch as they improved their rankings in the Longines Global Champions Tour Ranking.
This year, the official watch of the Monaco show jumping competition is a model from the new Conquest Classic line, dedicated to Longines's support of equestrian sport disciplines. This new collection of models is fitted with self-winding calibres.
 

Kristian Haagen: Mr. Von Känel, Longines seem to be doing very well these days. Do you recall having experienced such a favourable period during your time as CEO for Longines?

Walter von Känel: Well, in 2003 Longines sold watches for CHF 300 million and nine years later we sold watches for CHF 1.2 billion. In doing that I reached my target, as I wanted Longines to sell one million units in 2011 and to reach the one-billion Swiss franc mark in 2012.

That makes Longines the fourth best-selling Swiss watch brand after Rolex, Omega and Cartier, with Tissot just behind Longines. We are the Swiss watch industry's billionaires.

These are indeed impressive numbers, not least in light of the difference in prices compared to the top three brands…

The entry level for Longines models ranges from CHF 700 to CHF 900. Our best-selling watches, which represent 45 per cent of our sales, are priced between CHF 1,500 and 3,000, while 12-15 per cent of our sales are in the CHF 3,000 - 4,500 bracket.

What about the gender mix?

Longines is a 50-50 brand, meaning we produce equal numbers of watches for men and women. Longines has always been big on "pairs" watches. This goes for all our collections, except of course the Dolce Vita and Prima Luna which is only offered as a ladies' watch.

How does Longines meet the new challenges of the Swiss Made regulations?

While there is a lot of confusion regarding these rumours, things are very clear for us at Longines. Right now the regulations require that 50 per cent of the watch should be assembled and/or produced in Switzerland. We (Editor's note:Swatch Group) will however be inventing heavily in case production machinery and my goal is to offer all Longines watches with a 60-40 percent ratio in terms of Swiss and Asian production. These figures, which does not include bracelets, but covers hands, dials, cases etc, are definitely reachable for Longines within just a few years. And we will produce at costs similar to current Asian production costs. Of course all our movements are already made in Switzerland (Editor's note: ETA).

What has been your biggest achievement in your 25 years as president of Longines?

Undoubtedly reaching the CHF billion mark that makes the brand a billionaire!  

This year, the famous Swiss watchmaker reprises its role as the official timekeeper for the International Ski Federation's (FIS) Alpine Ski World Cup and World Championship races.

Longines will be celebrating its return to Kitzbuhel and is extremely proud to be responsible once again for timing the Hahnenkamm races. Longines will also partner with the 16th KitzCharity Trophy. This season the brand launched the Longines Rising Ski Stars prize, which reflects the company's commitment to supporting young athletes. The official watch for the season will be the Longines Saint-Imier Collection chronograph, a model that exemplifies the links that bind the brand to the town where it was founded in 1832 and where its headquarters remains.
Longines' longstanding association with competitive skiing started in Chamonix in 1933. The Swiss watchmaker began timing the Hahnenkamm races in Kitzbuhel in 1948 and has carried out this task more than 50 times since then. In 2013 Longines, which is the official timekeeper for the International Ski Federation's (FIS) Alpine Ski World Cup and World Championship races, will be back in the popular Tyrolean resort. Kitzbuhel is well known for its demanding Streif piste - renowned as the most difficult and fastest on the circuit. Many great champion skiers have tackled this legendary piste where Longines has helped to develop the technical side of the competition for several decades, introducing a number of innovative ideas to improve the timing and the public's enjoyment of the race. In 1993, for example, Longines introduced a new technology whereby the racers' intermediate times could be shown on television alongside the time of the fastest competitor for comparison.

In addition to its role as official timekeeper, Longines will partner with the famous KitzCharity Trophy, a race where professional skiers compete against celebrities on a section of the Streif piste. In order to help the event raise funds to improve the life of local needy mountain farmers and their families, Longines will compete in the race with its own team of skiers, made up of Richard Strohmeier, Longines VP Finance and two Austrian celebrities, Armin Assinger and Matthias Lanzinger.
At the end of the 2012/2013 ski season, Longines will present its Longines Rising Ski Stars prize to the two leading young skiers who take part in the FIS Alpine Ski World Cup. The best female skier under 21 years-old and the best male skier under 23 will each receive a trophy, a Longines watch and a cheque for CHF 20,000. This new award reflects Longines' continued commitment to supporting young athletes. The brand already shows its commitment through the Longines Future Tennis Aces tournament in Roland Garros for children under 13, as well as the Longines Future Racing Stars at the Prix de Diane Longines for promising young jockeys from France, the UK, Germany, Ireland and Italy.

Launched in Adelboden at the beginning of 2013, the Ski Live - Live Alpine Skiing by Longines app offers the possibility of watching races in real time thanks to the live timing feature. At the same time, users can catch up on the latest news concerning the World Cup and the World Championships, receive alerts and exclusive information on skiers and consult the results and rankings, including those for the Longines Rising Ski Stars.
The official watch for the season - the Longines Saint-Imier Collection chronograph - features the L688.2 column-wheel movement developed and produced exclusively for Longines. The 41 mm diameter case is made of steel and the black dial displays the hours and minutes with a small seconds at 9 o'clock, a calendar between 4 and 5 o'clock and of course the chronograph functions: a centre sweep seconds, a 30-minute counter at 3 o'clock and a 12-hour counter at 6 o'clock. This model is mounted on a steel bracelet with a folding safety clasp.

Finally, Longines would like to wish its ambassador of elegance Aksel Lund Svindal the very best of luck in his future races. The Norwegian has already got off to a b start this season.

Saint-Imier (Switzerland), Paris (France), December 1st 2012 - As Official Sponsor and Official Timekeeper of the Gucci Paris Masters, Longines had the great pleasure to present yesterday night the Longines Speed Challenge. This exciting event has been won by Roger Yves Bost (FRA) with Castle Forbes Cosma, in front of a very enthusiastic crowd.

Speed and precision are two words that perfectly describe this challenge. Roger Yves Bost with horse Castle Forbes Cosma have won the Longines Speed Challenge yesterday night at the Parc des Expositions, Paris Nord Villepinte. Gregory Wathelet (BEL) arrived second and Reed Kessler (USA) third. Created in 2010 by EEM World, the challenge facing competitors is to achieve the best time, with every bar knocked down adding a 2 second penalty. The winner is, therefore, the pairing that is both the quickest and the most precise. The format of the event ensures complete suspense, with the Longines Speed Challenge also being very attractive to the public, who can follow the time achieved by the competitors, in real time. Since they know the best time as the competitors leave the arena, each spectator can cheer on their favourite up to the end of the round.  

Already Title Sponsor of the Longines Hong Kong Masters (February 28th -  March 2nd, 2013),  the second round of the Indoor Grand Slam Indoor Masters organized by EEM World after Paris and before New York, Longines decided to strengthen its involvement in equestrian sports.

Longines' passion for equestrian sports began in 1878, when a timepiece was made with a jockey and his horse engraved. Since 1881, this watch was to be found on racecourses, having become extremely popular with jockeys and equestrian fans, in general. In 1926, for the first time, the brand was involved as timekeeper for the Official International Equestrian Competition of Geneva. Today, Longines' involvement in equestrianism includes flat racing, jumps and endurance. 

About the Indoor Masters Grand Slam 

EEM World's Indoor Masters Grand Slam competitions are unrivaled VIP events, each attracting the 30 best riders worldwide to compete for $1,000,000 in prize money. Similar to the Grand Slam in tennis, the Masters competitions are broadcasted to a global audience reaching more households than any other show jumping competition in the world, (500,000,000 households are reached). EEM World's ongoing partnerships enable the Masters competitions to offer an unparalleled networking and social opportunity for worldwide elites, global institutions, luxury brands and industry VIPs. Hosted in the most influential financial and cultural capitals of Europe, Asia and the Americas, the Indoor Masters Grand Slam are designed to increase show jumping's popularity and audience worldwide. Each Masters welcomes between 40,000 and 50,000 spectators to witness world-class competition and entertainment. The Masters Grand Slam Indoor guarantee a wide TV distribution and coverage on major international channels like Eurosport, Al Jazeera, CNN, BBC and CNBC and each event is broadcasted locally on Globosat, ESPN Star Sport and Sky. While being a top class event, charity also plays an important role. The Style & Competition benefits AMADE, the charity of HRH Princess Caroline of Hanover as well as Les Restos du Coeur, 1 Maillot Pour la Vie, les Secours Populaires, ... Legacy is also of great importance, as we want to develop sport at a local level by involving both youngsters and federations. 

THE INDOOR MASTERS GRAND SLAM CALENDAR

The Gucci Paris Masters: November 30th to December 2nd 2012

The Longines Hong Kong Masters: February 28th to March 2nd 2013

The New York Masters: the first week of October starting in 2013

For more information, please refer to the following websites:

www.mastersgrandslam.com

www.guccimasters.com

www.longineshkmasters.com

Starting from 2012, renowned Swiss watchmaker Longines has become the title sponsor and official timekeeper of the Longines Hong Kong International Races, one of the most sensational races of the horseracing season in Hong Kong. To present an exciting head start, Longines also title sponsored the Longines Jockey Club Cup held on 18th November 2012 at the Shatin Racecourse. Widely regarded as the lead-up event to the Longines Hong Kong International Races, the Cup is an international Group 2 race over 2000m, offering a prize of HK$3 million. 

This exciting race was won by California Memory rode by Matthew Chadwick after rounds of fierce running and speed combat in the time of 2 minutes and 1.51 seconds. The winning owner, trainer and jockey were each awarded with a watch from The Longines Saint-Imier Collection, presented by Mr. Charles Villoz, Vice President & Head of International Sales of Longines, and Ms Karen Au Yeung, Vice President of Longines Hong Kong. However, the excitement did not end here. Shortly after, the winners of the "Most Elegant Hat Award" and the "Racing Specialist Game" were announced and both winners received a watch from The Longines Saint-Imier Collection.  

Mr. Charles Villoz, Vice President & Head of International Sales of Longines, said: "Longines is very honoured to be title sponsor and official timekeeper of the Longines Hong Kong International Races and today's Longines Jockey Club Cup. The performance and precision required in horseracing fully correspond to Longines' core values."

IW Magazine - August 13, 2012
The Longines LegacyAmong the museums, manufactures and historic landmarks that dot the villages of the Swiss Jura Mountains, the heart of the country's watchmaking district, the Longines Museum at Saint-Imier is a standout. Located in a wing of the brand's manufacture, one of the first to be established in the region, the museum traces the history of Longines from 1832, and in so doing, comprises one of the most comprehensive histories of Swiss watchmaking.
Longines celebrates that heritage this year, on its 180th anniversary, with the Saint Imier Collection of mechanical timepieces, a tribute to the town where it all started. Inspired by models produced during the brand's history, the collection includes a chronograph and a prestige model featuring four retrograde functions, containing the caliber L707 movement developed and made by ETA exclusively for Longines. It also has day/night and moonphase indications.
The cases are either steel, rose gold or two-tone, with a choice of four case sizes. Dials are black, silvered or mother-of-pearl with diamond indices. All are fitted with mechanical movements.
Cottage industry
Like most Swiss watch companies, Longines began life as a comptoir d'etablissage, the French term for what we would call a cottage industry. The owner of an etablissage produced watches by dividing the work according to components and contracting the production into small, specialized units. He would then assemble the final components and sell the finished watches to outside distributors and agents or at fairs. The first watches were carried out of the valley by donkey, then by stagecoach.
In the case of Longines, the founding assembleur/watchmaker was Auguste Agassiz, who assigned to local craftsmen the production of dials, hands and movement components.

Making a watch in 1830 involved fifty-four distinct steps, rising to something like 100 at the end of the century. These were executed by nearly as many types of craftsmen, including jobs as esoteric as scratch-brush scraper and case-spring maker.
Most of the craftsmen were farmers who worked on watches during the long winters.
These home workshops were called "counters" - "comptoir d'etablissage" translates literally to "counter manufacturing," a method of watch production that remained a local practice until the 1970s.
Agassiz's nephew, Ernest Francillon, succeeded him at Agassiz & Compagnie. When he took over in 1866, Francillon bought two adjacent parcels of land on the River Suze in Saint-Imier and built the region's first semi-mechanized watch workshop, or manufacture, making the decision to group all the steps in one place, with a staff that worked full-time, rather than only in the winter.
He started with thirty or forty workers, and by the end of the century, employed 853 people. By 1912, 1,200 people worked for Longines. The population of Saint-Imier was 8,000.
Sunlight
The manufacture was built in the typical style of the Jura to allow maximum sunlight in the days before electricity. The buildings were rectangular, rather than square, with floor-to-ceiling windows placed close together to bring light to the workbenches. The narrow width of the building, with windows on each side, prevented the rooms from being dark in the middle.
Francillon also changed the company name. Instead of following the convention of using a family name (Aggasiz was not his name, after all) he took the nickname of the land where the manufacture was built: Es Longines, which is latin and old French for "the flat middle."

The plot of land he had chosen was the flattest place in the village wedged between Chasseral Mountain and Mont-Soleil. It was also chosen because of its proximity to the River Suze. There was no electricity at the time, so the river was tapped to run the machines.
Francillon made two more decisions that would establish Longines as a world-class brand. He was the first watchmaker in the district to create a logo, a winged hourglass, and it is now the oldest brand logo on record registered with the World Intellectual Property Organization. Secondly, he instituted the policy of numbering every watch produced by the manufacture.
Ledgers
The brand's museum features a separate library containing the livres etablissage, a collection of 800 leather-bound ledgers that contain the number and details of every watch made by Longines since 1857. They list the caliber, model, a description and the name of the agent to whom each watch was sold.
"We use these books every day because we get so many requests for information," says Jennifer Bochud, the museum curator, who is in regular contact with the auction houses that sell watches.

"This adds a tremendous value to the watch," she says. "It also adds value for Longines, because we also find out more information about the watches—they travel all over the world, as if they have a life."
The books record these details from number one to number 15-million, stretching from 1857 to 1969. Since then, the data has been computerized. By the brand's 175th anniversary in 2007, it had produced 34 million watches. (Bochud wears number 37-million.)
Company milestones
Francion died in 1900, and the company passed to a succession of leaders. In 1969, Walter Von Kanel became president, and still holds that position at the age of 71. The museum outlines the progression of technological advances represented by the manufacture's production over the years and some of the brand's milestones.
Until about 1830, locally made timepieces were heavy pocket watches with a crown-wheel verge escapement. Soon the new Lepine design allowed watchmakers to make slimmer and cheaper watches that kept better time. By the late 1860s, they had turned to the Roskopf design as rugged and reliable as it was cheap.
By the early 1870s, Longines was building chronometer movements, while its first time-measurement devices date from 1878.
In 1920, the factory launched a movement with an eight-day power reserve, used in a series of pieces that included small clocks.
In 1923, French scientist Jean Lecarme led an expedition on Mont Blanc, he took ten Longines chronometers with him.
Longines was a member of the Aeronautical Association. In 1927, it recorded the famous flight of Charles Lindbergh from New York to Paris. Afterwards, he wrote a letter to Longines, outlining the functions he'd like to have on his watch, so Longines made one for him. The company still produces a version of this watch.
A frequent entrant in World Expositions, Longines won ten Grand Prix medals at the 1929 Barcelona exhibition.
In 1945, Longines introduced its first self-winding movement, caliber 22A. It was a circular movement measuring 21.5mm, with subsidiary seconds.
In 1954 the company made its first transportable quartz clock. It was used for sports timekeeping, and was accompanied by a photo finish mechanism. Longines has long been active in equestrian sports, archery and skiing.
In the 1950s, Longines began to name collections. In 1954 it launched the Conquest collection, and in 1957, the Flagship.
The brand started producing quartz watches in 1969. At that time, the brand was making twenty percent quartz and eighty percent mechanical movements. Eight years later, the proportion was just the opposite.
The quartz layoffs

Since quartz movements require less work, Longines, like all Swiss brands, had to lay off many workers during this period. Between 1975 and 1985, watch industry employment in the Saint-Imier area went from 3,000 jobs to 900 jobs.
Today, the equation of Longines production has reversed again, with seventy percent devoted to mechanical movements. During the 1970s, LCD was introduced into the collection as the result of a collaboration between Texas Instruments and ETA, which was by then making Longines' movements.
Longines was in the forefront of many of the most important trends in watchmaking during this period. In 1978, it was producing watches with a very slim quartz caliber, and in the 1980s, introduced two-tone watches into its collections. In 1987 Longines produced its first reproduction of the Lindbergh watch.
In 1983 the Swatch Group acquired Longines. The Group's ETA division had been making the brand's movements for several years because the last manufacture movement (L990) made by Longines was in 1977. After that, the brand used movements made by ETA, which today occupies a section of the Longines manufacture that is dedicated to making movements exclusive to the brand. Thus, the Saint-Imier headquarters has returned to the role of the manufacture.

Elegance begins
By the end of the 1990s, Longines introduced the advertising slogan "Elegance is an Attitude," and entered partnerships with the brand's first ambassadors. In 2001, the company produced its 30-millionth watch. By 2007, the brand introduced the MasterCollection, made up entirely of mechanical watches, including the MasterCollection Retrograde, with an exclusive movement fitted with retrograde functions. The Longines Sport Collection was also introduced in 2007.
Today Longines focuses on a mix of sporty models and dress pieces. The 2012 releases focus on the brand's four pillars: Elegance, Watchmaking Tradition, Sport and Heritage.

Elegance: The elegant aspect of its lines is exemplified in the Longines PrimaLuna, the Longines DolceVita and the La Grande Classique de Longines collections.
Watchmaking Tradition: The Longines Master Collection is an example of the brand's technical and aesthetic expertise, while the brand's Evidenza was inspired by the Art Deco movement. And a prime focus this year is the Saint-Imier Collection, this series of exceptional pieces is intended as a tribute to the town central to Longines' founding and development.
Sport: Longines' involvement in sport dates back to 1878 with its first chronograph movement, the 20H. The Longines Sport Collection is a tribute to its history in the world of sport while Conquest and HydroConquest lines represent further explorations into aquatic sports.
Heritage: Among the exceptional pieces: the Lindbergh Hour Angle Watch, a re-issue of the timepiece developed for the American pilot Charles Lindbergh in 1931. The Longines Weems Second-Setting Watch, a tribute to the navigation system devised by Captain Philip van Horn Weems, and the Longines Twenty-Four Hours, a re-issue of a watch designed in the 1950s specially for Swissair pilots, are also among the stars among the Heritage models.

The Longines Column-Wheel Single Push-Piece Chronograph 180th Anniversary Limited Edition is closely based on the first wrist chronograph, manufactured by Longines in 1913 and fitted with calibre 13.33Z. The new model uses calibre L788, a column-wheel chronograph movement developed exclusively for Longines which enables the wearer to activate the various chronograph functions - go, stop and reset to zero - by simply pressing on the single push-piece integrated into the crown. With its sleek lines and white dial featuring a bright red "12", this model recalls the Agassiz dial of the original version, while the moving lugs are part of Longines' prestigious heritage. This model is available in rose gold and has been manufactured in a limited series of 180 numbered pieces.

Located in Saint-Imier since 1832, Longines has established close links with the village that has seen the foundation and development of the firm. As the only watchmaking company that was set up and still remains in Saint-Imier, Longines has stayed true to its historical values: tradition, elegance and sport. Today, with The Longines Saint-Imier Collection, the brand is launching a series of exceptional timepieces fitted with mechanical movements that has sprung from the fertile area that constitutes the watchmaking heritage of its home territory.
The Longines Saint-Imier Collection has been inspired by the foundations of the watchmaking tradition on which the brand, known by its winged hourglass trademark, has been built. Longines was set up in 1832 in what was then a small village nestling in a valley deep in the Swiss Jura mountains: Saint-Imier. Right from the firm's early days, Longines Watch Co. Francillon Ltd. has played a central role in life in Saint-Imier, which has since become a watchmaking hub. The fate of Longines and the village of Saint-Imier has thus been closely interwoven. This long relationship has now been sealed by a collection of exceptional timepieces all fitted with mechanical movements: The Longines Saint-Imier Collection.

The shape of the case - inspired by a model dating from 1945 - is a common theme throughout the collection. The sleek lines and the distinctive lugs provide these new models with a subtle balance between classical and contemporary design. The Longines Saint-Imier Collection includes watches that show the hours, minutes, seconds and date, and chronographs, plus a prestige model featuring four retrograde functions as well as a day/night display and phases of the moon. All the models in this collection are fitted with mechanical movements whose intricate workings can be admired through the transparent sapphire back cover.
The versions that show the hours, minutes and seconds with a date aperture at 3 o'clock are available in steel, in steel and rose gold or in rose gold. With a choice of four case sizes (26 mm, 30 mm, 38.50 mm and 41 mm), including some set with diamonds all our customers will find a version that fits snugly on their wrist. The choice of dials includes black, silvered or white mother-of-pearl with diamonds index and, thanks to the Super-LumiNova coating on the hands, reading the time is never a problem. The watches in this collection are fitted on a black or brown alligator strap, or a steel or steel and rose gold bracelet, with a folding safety clasp, to match the dial.

The chronographs are fitted with an L688.2 column-wheel movement specially developed and produced by ETA exclusively for Longines. The case is made of steel, steel and rose gold or, for certain models, rose gold alone, and is available in two diameter sizes: 39 mm and 41 mm. The silvered or black dial shows the hours and minutes and has a small seconds at 9 o'clock and a date aperture as well as the chronograph functions: a centre sweep seconds, a 30-minute counter at 3 o'clock and a 12-hour counter at 6 o'clock. These chronographs are fitted on a black or brown alligator strap or on a steel or steel and rose gold bracelet, all having a folding safety clasp.
Finally, a prestige model embodies the quintessence of Longines' watchmaking know-how. This timepiece, with a diameter of 44 mm, houses calibre L707, specially developed and produced by ETA exclusively for Longines. There is a choice of a black or silvered dial featuring 12 Arabic numerals and showing four retrograde functions (day of the week at 12 o'clock, date on the right-hand side of the dial, second time-zone with a 24-hour scale on the left-hand side of the dial and a small seconds at 6 o'clock) as well as day/night and the phases of the moon. These exclusive models are mounted on a black or brown alligator strap, or a steel bracelet to match the rest of the design, all with a folding safety clasp.
Longines has been based at Saint-Imier, Switzerland, since 1832. It is celebrating 180 years of non-stop craftsmanship in 2012 and its watchmaking expertise reflects a b devotion to tradition, elegance and performance. It has generations of experience as the official timekeeper at world championships and as a partner of international sports federations. Over the years, the brand has built b and long-lasting links with the equestrian sports. Longines is a member of The Swatch Group S.A., the world's leading manufacturer of horological products. With an excellent reputation for creating refined timepieces, the brand, whose emblem is the winged hourglass, has outlets in over 130 countries.

Representing the casual beauty that is characteristic of the Conquest line, Ladies Diamond Conquest is a mass of sparkling brilliance thanks to the 120 diamonds set in the bezel. The circular stainless steel case has a protected crown and houses a quartz calibre (L263.2).

Enhancing the brilliance of the diamonds set in the bezel, the white mother-of-pearl dial is set with eleven diamonds as indices. This model shows the hours, minutes and seconds and has a date aperture at 3 o'clock. Designed especially for women who want to combine an active life with an elegant appearance, this watch has a screw-in back cover and is water-resistant to 5 bar (50 meters). Ladies Diamond Conquest is mounted on a stainless steel bracelet which enhances the sparkle of its diamonds. 

Rome (Italy) - St-Imier (Switzerland) October 23rd 2011 - Longines, Official Timekeeper of the racecourse Capannelle in Rome is proud to announce the victory of Fabio Branca on Quiza Quiza Quiza at the Grand Prix Longines Lydia Tesio. The Swiss watch brand and Capannelle have revealed their partnership on October 20th during an event at the Palazzo Wedekind in the center of Rome. That same evening, Longines also awarded the prize "Premio Longines Lydia Tesio - Le Signore dell'Ippica" to six women active in the equestrian world. The elegant model The Longines Column-Wheel Chronograph was the official watch of the event.

In the warmth of the roman autumn, the racecourse of Capannelle welcomed the Grand Prix Longines Lydia Tesio this Sunday. The Italian rider Fabio Branca on the Italian horse Quiza Quiza Quiza has won this Group I race of 2'000 meters opened to 3 years old fillies. The jockey, the owner and the trainer of Quiza Quiza Quiza were presented with Longines watches. The whole day was marked by the elegance and the refinement among the public, true to Longines' slogan "Elegance is an attitude".
This race is dedicated to the memory of Donna Lydia, the first lady of the Italian horse racing and wife of the great thoroughbred breeder Federico Tesio. It was therefore logical that Longines awarded early that week the prize "Premio Longines Lydia Tesio - Le Signore dell'Ippica" to six great women, who have distinguished themselves in the equestrian world. It was on this occasion, on Thursday October 20th that the Swiss watch brand also announced its partnership with the racecourse of Capannelle as official timekeeper. The highlight of this cooperation was of course the Grand Prix Longines Lydia Tesio of this Sunday.

As official watch for this event, the brand selected a classical and refined model that perfectly reflects the precision and the beauty of equestrian sports. The Longines Column-Wheel Chronograph gives priority to classical and refined beauty. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. This model has a stainless steel, 39 mm diameter case that surrounds a silvered dial with 13 hour symbols. It displays the hours and minutes with a small seconds at 9 o'clock, as well as the date plus of course the chronograph functions: centre seconds sweep, 30-minute counter at 3 o'clock and 12-hour counter at 6 o'clock. This model is fitted on a dark brown alligator strap and is water-resistant to 3 bar (30 meters).

Kent Farrington from the USA won the prestigious Longines King George V Gold Cup on his debut at The Longines Royal International Horse show. He withstood tough competition from runner-up and three-time Gold Cup winner Robert Smith (GBR) on Talan and Leon Thijssen (NED) on Tyson who came in third.

Points won during the Longines Royal International Horse Show count towards the total score for the 2011 Longines Press Award for Elegance. The winner is announced at the final international show-jumping competition of the season in Rotterdam on 28th August 2011. The top scorers at Hickstead were:
Women: Aniek Poels (NED)
Men: Kent Farrington (USA)

After four events, the following riders lead the intermediate global ranking of the Longines Press Award for Elegance:
Women: Christine McCrea (USA)
Men: Nick Skelton (GBR)

Since it was launched in 1997, the Longines DolceVita collection has been an enormous success, thanks to its contemporary elegance. These models are a horological interpretation of the easy-going Italian way of life - la dolce vita. The perfectly harmonious proportions of the rectangular timepieces in this collection are its unique characteristic. Today Longines has turned a new page in the life story of the Longines DolceVita with brand new versions that combine steel and rose or yellow gold. The famous Swiss watchmaker has now created a new addition to the collection with a dial set entirely with diamonds, as the "jewel in the crown". This exquisite watch reflects the light in a host of subtle colours through the fiery brilliance of the diamonds and the elegant combination of the different metals - a true jewel in its own right.

Longines DolceVita really epitomizes the brand's core value of elegance. Unveiled for the first time in 1997, this collection of watches has made its mark all around the world and now adorns the wrist of many beautiful women. The inspiration for the design was found in the easy-going Italian way of life - la dolce vita. The rectangular shape of the case, with its sleek silhouette, offers the opportunity for many variations. Longines has now decided to launch a new range of models in the Longines DolceVita collection with designs that are refined and attractively fresh. Two colours of gold have been chosen to enhance the brilliance of the steel. Various different versions are available in steel with yellow gold or steel with rose gold. A new dimension has been added to the elegance of Longines' timepieces.

As a tribute to la dolce vita and its horological interpretation, a further exquisite model set with diamonds has now been added to the Longines DolceVita collection. The dial of this new model is set with 212 Wesselton VS diamonds (0.508 carats) while the case is also set with 32 Top Wesselton VVS diamonds (0.269 carats). The steel and rose gold bracelet sits perfectly with the distinctive shape of the case.

The other steel and gold models in the Longines DolceVita collection are available in four sizes. The choice also includes a white dial with Arabic numerals and indices, a "flinque" silvered dial with blue Roman numerals or a white mother-of-pearl dial set with diamonds. The steel and rose gold versions are also available with a white mother-of-pearl dial with arabesque numerals. Like the rectangular case in steel and gold, the bracelet also combines the brilliance of steel with the soft warmth of gold. Various models in this line are set with diamonds. All the timepieces are fitted with a quartz movement.
The three Longines Ambassadors of Elegance, Oscar winning Actress Kate Winslet, Bollywood star Aishwarya Rai Bachchan, and the beautiful Asian actress and model Chi Ling Lin play the leading roles in an advertising spot for the Longines DolceVita collection which is a contemporary interpretation of the la dolce vita. The film cleverly combines the unique atmosphere of the streets of Rome with the natural elegance of its three stars.

After having completed studies in advertising, sales and after having attended business administration classes at New York University, Kurt Kupper started his professional career at Umdasch (shop interior design) and then moved on to being president of the US brand of Feldschlössen.

His professional path led to luxury watches when he began working for Hublot as the CEO of their US branch, and for Binda (watch-maker and distributor of Longines and Breil). He was then asked to come back to Hublot to become their CEO in Nyon. His last position before coming to Reuge: director of a Swiss company which exports watches mainly to African markets.
Throughout his career, Kurt Kupper demonstrates his unique ability to review and improve the economic status of companies in peril

Longines is pleased to announce that its elegant timepieces can be purchased safely and securely directly from the Manufacture. To extend its ongoing relationship, Longines has created a virtual shop for buyers' convenience.

shop.us.longines.comClients are invited to acquire genuine Longines timepieces available online exclusively at shop.us.longines.com or at one of the brand's many fine retail locations across the country ( http://www.longines.com/retailers)

1832s: The birth of LonginesThe Longines story began in 1832 when Auguste Agassiz moved to the tiny Swiss town of Saint-Imier and found work at the Comptoir horloger Raiguel Jeune, a watch parts trader. A year later, he and two associates, Florian Morel and Henri Raiguel, set up the Comptoir Raiguel Jeune & Cie. One of Agassiz's sisters, Olympe, then married Charles-Marc Francillon, a Lausanne-born businessman, and in 1834 they had a son, Ernest.When Henri Raiguel retired, in 1838, ownership of what had become Comptoir Agassiz & Cie passed to Auguste Agassiz and Florian Morel. In 1847, Auguste Agassiz became the venture's sole owner. In 1852, his nephew Ernest Francillon joined the company, finally taking over from his uncle in 1862. Now styled Ancienne Maison Auguste Agassiz, Ernest Francillon, Successeur, the company was ready for business. At that time, watchmaking in the area was still largely a cottage industry, with all the work done at home on parts later assembled elsewhere.1860s: The first Longines watchIn 1866, Francillon acquired two plots of land on the outskirts of Saint-Imier, on the right bank of the Suze river near a place called Les Longines (meaning "long and narrow fields " in the dialectal French of the area). There he built the first Longines factory, an investment that finally allowed him to gather his entire workforce under one roof for the first time.In 1867, Longines' first movement, called L20A, entered production in the new premises. At the time, watches were all key-wound. Longines' first watch broke with this tradition, its lever movement being wound and set by the crown. Ernest Francillon personally presented his novel timepiece at the 1867 Universal Exhibition in Paris. He returned to Saint-Imier with a bronze medal.Starting with his very first watch movement in 1867, Francillon's entire production featured the engraving of a winged hourglass as identification. By 1874, the company had already sent out its first circular warning customers against counterfeit movements.1880s: Registration of the Longines name and trademarkOn July 19th, 1880, at 11:00 am, Ernest Francillon entered the premises of the Swiss Federal Office of Intellectual Property to register the original Longines brand and its winged hourglass symbol under numbers 118 and 119 respectively. The new Longines logotype was first registered under number 2684 at 4:00 pm on May 27th, 1889 at the Swiss Federal Office of Intellectual Property and under number 14 on March 27th, 1893 at the International Office of Intellectual Property (today WIPO, World Intellectual Property Organization).Universal Exhibitions
In 1885, Longines won its first Grand Prix at the Universal Exhibition in Antwerp. Further success followed in Brussels, in 1897, Paris in 1889, 1900 and 1925, Milan, in 1906, Genoa, in 1914, Bern, in 1914, Philadelphia, in 1926 and Barcelona, in 1929. Longines' record of ten Grand Prix and 28 Gold Medals has never been equalled by any other watch manufacturer.

Its soft silhouette is enhanced by the exquisite purity of the dial and the whole is illuminated by a play of sparkling diamonds. Graceful, magical, this is a model that will seduce women who appreciate contemporary, sophisticated elegance.

 
The Moon has been used to measure time by every civilisation; this night star is feminine, cyclical and eternal. A star that produces dreams! In many cultures the New Moon is a symbol of renewal when it marks the beginning of a new year or the arrival of spring. To pay tribute to this mystical star, the famous Saint-Imier watchmaker is launching an exquisitely fine interpretation of the magic of the Moon this year: the Longines PrimaLuna.
The subtle mystery of spring, the Longines PrimaLuna emerges from a wakening world. The Moon is no longer pale but iridescent, opaline, masterful. Sheherazade moves elegantly into position under the stars...

The delicate gleam of stainless steel, the rich hue of rose or yellow gold, or the blend of rose gold and steel. A sleek bracelet of steel, gold or steel and rose gold or a leather strap. A selection of heavenly dials: white, silvered or mother-of-pearl decorated with hour symbols, Arabic or Roman numerals or diamonds. And finally, three hands, blued, gilded or rose, that marks the passing of time. As multifaceted as the modern woman, the Longines PrimaLuna range offers a selection of models in four sizes.

This ladies' watch is at the same time a piece of jewellery. The pleasing curves of the case are enhanced by a play of diamonds. Precious pieces of pure carbon that glitter with fascination... so feminine! Similarly, the white mother-of-pearl dials of the most sophisticated models are also decorated with sparkling teardrops that will seduce any woman who appreciates diamonds.
Resolutely elegant, contemporary, subtle and carefree. The new Longines PrimaLuna offers to every woman, every modern Sheherazade, to each luminous, unique female a magical world represented by this new collection of exquisite models.