Longines - Partner of the Alpine Skiing
As the official timekeeper for the World Cup Alpine skiing competitions organised by the International Skiing Federation (FIS) during the 2010-2011 season, Longines will be present on the slopes for a whole series of events to be held in Germany, Austria, Bulgaria, Canada, Croatia, Finland, France, USA, Italy, Norway, the Czech Republic, Sweden, Switzerland and Slovenia. This year the brand will be launching its Conquest Chronograph, a timepiece that combines all the technical characteristics required by the most demanding sportsmen and women. During the season all eyes will be on Longines Ambassador of Elegance, Aksel Lund Svindal, the Norwegian whose performance in 2009-2010 was truly remarkable. Longines would like to take this opportunity to wish him every success in the coming events.
As Walter von Känel, President of Longines, said, "Longines is looking forward to the new skiing season and the magnificent competitions that we can expect. We are delighted to now be present in all the countries of the FIS World Cup! "
Meanwhile, Gian-Franco Kasper, President of the FIS, commented "The FIS is delighted that the long-term relationship between Longines and the FIS Alpine Ski World Cup is going from strength to strength. The sport of Alpine ski racing relies 100% on accurate timing. A total of 78 competitions will be staged in 14 countries, which requires an experienced global partner equipped to handle this massive task. With Longines we know that we are in the best possible hands."
The brand's long association with competitive skiing started in Chamonix in 1933. The winter contracts for timing international skiing events that followed gave Longines the opportunity to introduce many technological innovations, since each era has presented its own specific demands. Over time, the technical requirements in timekeeping have become much more stringent. For the men's downhill, for example, the FIS now requires five intermediate times and two speed measurements as well as the final time. In addition, all measurements must be to one hundredth of a second.
During the 2010-2011 skiing season Longines will be launching its Conquest Chronograph, a model that perpetuates the spirit of conquest demonstrated by those who dared to go just that little bit further to reach new horizons. It is on the basis of this spirit of adventure and its own heritage that Longines has designed the Conquest Chronograph models. They aim to attract today's sportsmen and women, who demand efficiency and performance without sacrificing elegance.
During the coming season all eyes will be on Aksel Lund Svindal, one of Longines' Ambassadors of Elegance. His performance during the 2009-2010 season was truly outstanding and Longines takes this opportunity to congratulate him and wish him every success during the coming months. The brand is looking forward to seeing its Ambassador of Elegance on the podium again very soon.
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