Best Longines Stainless steel Watch Replica, Best Longines Stainless steel Replica Watches

Longines La Grande Classique Quartz 24 Two Tone Gold Stick (L4.209.2.42.7)

i am happy with the item

---- [Rating: 5 / 5 stars]

Review by Susan M Coroneos, From Canada Toronto/ontario

Longines Master Collection Big Date (L2.648.4.51.5)

LOVE THE BLING ON THIS Longines WATCH. IT IS REALLY PRETTY, BUT THE GOLD FINISH WEARS OFF QUICKLY, SO I'M SENDING IT BACK.

---- [Rating: 5 / 5 stars]

Review by Karen Mohr, From Australia Wentworthville

Longines Hydroconquest Chronograph Tachymeter Blue Rubber (L3.651.4.96.2)

Couldn't believe my luck that I found a Seiko watch with all the features I wanted for a very reasonable price. Watch looks and performs as well as I hoped it would.

---- [Rating: 5 / 5 stars]

Review by MARCO TINACCI, From United States Norwalk

The concept of the Jumping Longines of Crans-Montana seduced the watch brand: Longines becomes the Title Partner and Official Timekeeper of the show-jumping event taking place in summer 2016. Longines is partnering with an event which will be featuring high-level equestrian sports, while its values are in line with the ones dear to the Swiss watch company.

The Jumping Longines of Crans-Montana will take place from 28 to 31 July 2016. It will be situated in the center of the famous tourist station, in the heart of the Valais. The event is set up by the association Jumping Crans-Montana, which relies on a committee of three members: François Besençon (President) and Yves Rytz, both of them bly involved in the world of equestrian sports in the French-speaking part of Switzerland, and Daniel Perroud, Director of the Jumping Longines of Crans-Montana and organiser of several sports event.

Longines is now the Official Watch of the resort of St. Moritz, which is renowned worldwide as the epitome of elegance, a value dear to the Swiss watch brand. The spectacular ski resort hosts FIS Alpine World Ski Championships and World Cup stages all timed by Longines. It is also avenue for stylish equestrian events, such as the Longines CSI St. Moritz or the Night Turf St. Moritz and its Longines Show-Sprint Race. To celebrate this new partnership, the winged hourglass brand is launching an exclusive edition created especially for St. Moritz: the Conquest 1/100th St. Moritz. Touches of yellow and blue on the hands, the dial or the flange subtly hint at the iconic logo of St. Moritz, which is also engraved on the case back.

The Conquest 1/100th series responds to the needs of athletes, professionals and sports fans, besides many others, since it measures multiple intermediary times and has an intuitive analogue display that shows the time to one hundredth of a second using a separate hand. All of this is possible thanks to a latest generation movement.

The demands required for Longines to reach such an extreme level of precision have led to the development of a new quartz movement, the L440, developed exclusively for Longines by the manufacture ETA. This new model includes a microcontroller with a flash memory that allows the watch to be reset instantly and allows intermediary times to be recorded. With a diameter of 41 mm, this steel model has a silver face that displays hours, minutes, small seconds at 6 o'clock, the date and other chronographic functions: a central seconds hand, a 30-minute stopwatch at 2 o'clock and a 12-hour stopwatch at 10 o'clock. The hand in yellow displays time to one hundredth of a second and is the watch's crowning glory at the centre. The model is also fitted with a steel bracelet and a butterfly clasp.

The Swiss watchmaking company Longines boasts a long-lasting tradition of supporting charitable causes. The core values of the brand have always led Longines to serve philanthropic purposes and social responsibility remains today one of its priorities. 

It is thus natural for Longines to bring its support to the Golden Hat Foundation. This charity, founded by Longines Ambassador of Elegance Kate Winslet, is dedicated to changing the way people on the autism spectrum are perceived, by shining a light on their abilities and emphasizing their great potential. With proper education and career training, these individuals can truly realize their dreams.

Kate Winslet, co-founder of the foundation stated: "It makes me incredibly proud to work on this effort to bring awareness to the plight of people with autism. I believe that all people with autism should be given the opportunity to learn to communicate, receive a suitable academic education and experience social relationships. As a Longines Ambassador of Elegance, I am really thrilled that Longines joins us to help spread the word."

Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines said: "True to its values of excellence and elegance, Longines has always promoted the highest social ideals and it proudly collaborates with The Andre Agassi Foundation for Education and Stefanie Graf's Children for Tomorrow Foundation. It was therefore natural for the brand to also bring its support to The Golden Hat Foundation and Kate Winslet's work. Her inspiring endeavor truly translates the brand's motto and philosophy of "Elegance is an Attitude".  

Longines, the Official Partner, Timekeeper and Watch of the Breeders' Cup World Championships timed American Pharoah's historic victory in the Breeders' Cup Classic on Saturday, October 31^st as earned his spot as the only horse in history to win a Grand Slam championship. The internationally renowned Swiss watch brand also acted as Title Partner of the Longines Breeders' Cup Distaff race on Friday, October 30^th and the Longines Breeders' Cup Turf race on Saturday, October 31^st at Keeneland Race Track. Juan-Carlos Capelli, Vice President and Head of International Marketing for Longines presented elegant Conquest Classic watches to the owner, breeder, trainer, jockey and stable staff of winning horses American Pharoah, Stopchargingmaria and Found respectively.

In keeping with the brand's motto that 'elegance is an attitude', Longines awarded the Longines Prize of Elegance to the most elegant man and woman at the Park. Winners also received a magnificent Longines watch.

The 2015 races took place at Keeneland Race Track and marked the 32^nd edition of the Breeders' Cup World Championships. The World Championships are considered by many to be one of the premier thoroughbred horse racing event of the year, attracting the best horses, breeders, trainers, and owners from across the globe and the Breeders' Cup Classic race is often one of the deciding factor in the Longines World's Best Racehorse Rankings and the Longines World's Best Jockey Award.

FEI's Top Partner Longines timed the victory of the German riders at the Longines FEI European Eventing Championship 2015 in Blair Castle, in the presence of Her Majesty The Queen Elizabeth II, who presented them the medals. The winners received team gold by more than 50 penalties and the matchless Michael Jung captured the fifth individual title of his career.

This equestrian event took place in the Scottish Highlands from 10 to 13 September 2015 and the Swiss watchmaker was associated to it as the Title Partner, Official Timekeeper and Watch. In addition, Longines is also involved as Official Partner, Timekeeper and Watch in both eventing competitions CCI4* Luhlmuhlen and CIC3* Luhlmuhlen in Germany.

The Official Watch in Blair Castle was a stainless steel Longines Conquest Classic Moonphase watch. This model houses a self-winding mechanical chronograph movement, a true symbol of precision and technique. Its refined silvered dial displays the moon phases, echoing the excellence and elegance of the equestrian sport stars.

On the occasion of the 2015, Longines also set a new clock at the start of the cross country round. This clock displays the countdown until the start of each run, which is determined at a fixed time. The new device also beeps the last five seconds prompting the rider to start the run, which should not occur before the last beep.

Once again drawing from its long watchmaking tradition, Swiss watchmaker Longines is reissuing one of its period time pieces as a new addition to the Longines Column-Wheel Single Push-Piece Chronograph line. Longines' exclusive single push-piece column-wheel movement is housed in the sober watch case of this new model.

The transparent steel case back with a diameter of 41 mm reveals the minutiae of Longines' signature watch movement. The blued finish column wheel shows its perfectly symmetrical profile within this exclusive calibre. A single push-piece is used to control the chronograph's functions, reinforcing this model's sleek design. This refined chronograph also features a tachymeter scale.

The Longines Column-Wheel Single Push-Piece Chronograph displays a sober elegance, much like the model that inspired it. Available in black matte or white lacquer, its dial bears black or white contrasting Arabic numerals and a tachymeter scale. Its rhodium-plated or blued finish steel hands stand out, ensuring perfect reading. A black or brown leather strap completes this model.

Former Olympic showjumper, two-term President of the International Equestrian Federation (FEI), FEI Honorary President and Classic-winning racehorse owner, HRH Princess Haya received the honour in recognition of "Her outstanding elegance as a competitor, a leader and a woman working tirelessly for the good of equestrian sports" said Mr. Juan-Carlos Capelli, Vice President & Head of International Marketing of Longines.

HRH Princess Haya received the 2015 Longines Ladies Award consisting of a Longines pocket watch: The Longines Equestrian Pocket Watch Horses Trio 1911. The model that served as an inspiration for this 18-carat rose gold very limited edition is a Longines pocket timepiece dating from 1911 with a cleverly crafted background depicting a trio of horses. The heads of these three proud animals stand out against a background of delicately worked foliage. This model features the L878.4 calibre with manual winding, a Longines Manufacture movement.

The Longines Ladies Awards recognise the success and achievements of elegant women at the very highest level of the global equine sports industry. The jury featured three leaders in world equestrianism: Mr. Ingmar de Vos, President of the FEI (Federation Equestre Internationale); Mr. Louis Romanet, Chairman of the IFHA (International Federation of Horseracing Authorities); and Mrs. Nathalie Belinguier, President of the FEGENTRI (International Federation of Gentleman and Lady Riders).

Over the weekend, the world's best riders and horses offered the spectators a unique show with outstanding performances in Las Vegas famous Thomas & Mack Center. Steve Guerdat (SUI) steered Albfuehren's Paille to victory in the final of the Longines FEI World Cup™ Jumping on Sunday 19 April. Penelope Leprevost (FRA) earned the second place with Vagabond de la Pomme while Bertram Allen (IRL) riding Molly Malone V slotted into third place. The finalists were awarded an elegant Longines watch. The culminating day of the competition was enhanced by the presence of the icon of women's tennis, Stefanie Graf, Longines Ambassador of Elegance.

For this 2015 edition of the Longines FEI World CupTM Jumping Final, the Official Watch was a stainless steel Longines Conquest Classic Moonphase watch. This model houses a self-winding mechanical chronograph movement, a true symbol of precision and technique, which happen to be the required skills for show jumping. Its refined silvered dial displays the moon phases, echoing the excellence and elegance of the equestrian sport stars.

Longines' long term partnership with the FEI consolidates its commitment to show jumping. As part of this partnership, Longines is lending its name to the FEI world ranking for riders participating in the show jumping trials: the Longines Rankings. The brand is the Official Partner of three series of the Longines FEI World CupTM Jumping, along with the Longines FEI World CupTM Jumping Final: the Western European League, the Chinese League and the North American League.

Longines, Official Timekeeper of the Dubai World Cupt and Presenting Partner of one of its highlights, the Dubai Sheema Classic presented by Longines, celebrated the 20th edition of the Dubai World Cup on Saturday 28 March 2015.

The winners of this year's Dubai World Cup, among which were His Highness the Aga Khan, Alain de Royer-Dupre and Christophe Soumillon, respectively winning owner, trainer and jockey of the 2015 Dubai Sheema Classic presented by Longines, as well as H.E.Sh. Hamdan Bin Mohammed Al Maktoum, Saeed bin Suroor and William Buick, respectively winning owner, trainer and jockey of the 2015 Dubai World Cup, and Longines Ambassador of Elegance Aaron Kwok were presented with a special 20-timepiece-limited edition of the Conquest Classic Moonphase from the hands of Mr. Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing and Mr. Patrick Aoun, Regional Brand Manager Longines Middle East. The sophistication of this rose gold chronograph, including a moonphase display, makes it an eminently refined timepiece and echoes the excellence and elegance of the stars of the equestrian universe.

In addition, this raceday witnessed the victory of Ana Pribylova at the Longines Most Elegant Lady prize and Marlon Weir at the Best Dressed Man prize. They were honoured by receiving refined Longines watches as well.
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Longines's equestrian heritage dates back to 1878 and is expressed today by the brand's presence in the most prestigious equestrian events all over the world. The "Conquest" brand was patented through the WIPO on 25 May 1954. This line is dedicated to equestrian sports enthusiasts who are not willing to compromise on elegance.

With a diameter of 42 mm, Conquest Classic Moonphase houses the self-winding mechanical chronograph movement L678, which can be observe through the transparent case back. The case is available in steel, in steel and rose gold cap or in 18 carats rose gold. It is waterresistant to 50m. The black or silvered dial is set with 9 applied indices coated with Super-LumiNova®. It features the 12-hour counter at 6 o'clock, the 24-hour indicator and the subdial for the seconds at 9 o'clock, as well as the 30-minute counter and the day-and-month display at 12 o'clock. The date is indicated by a half-moon central hand.

The models are fitted on a black alligator strap or a steel or steel and rose gold cap bracelet, all having a triple folding safety clasp.

The Longines Future Ski Champions, set up with the collaboration of the FIS, allowed promising ski stars selected by their respective national skiing federation to compete against the best skiers in the world in their age category under racing conditions similar to those of the official World Cup races.

The first edition in 2013 gave the chance to fourteen young male skiers to take part to the competition. This year it was the turn of thirteen girls under the age of 16, from thirteen different countries, who had the opportunity to try the giant slalom piste. The competition was held alongside the women's race in the FIS Alpine Skiing World Cup at Val d'Isere.

Carlotta Saracco (Italy) was crowned the Longines Future Ski Champion 2014, with a time of 55:93 seconds. Second was Nella Korpio from Finland, followed by Ida Dannewitz from Sweden. All three received a medal during a prize-giving ceremony that took place in the center of Val d'Isere, with the presence of Charles Villoz, Vice President of Longines, Marcel Looze, FIS Marketing Manager and Jean-Claude Fritsch, former director of Val d'Isere Sports Club. The winning champion Carlotta Saracco received as well a Longines watch. Meanwhile, her national Federation, the Federazione Italiana Sport Invernali received a cheque for $20,000 to be used for promoting Alpine skiing among young people in that country.

This event was also an opportunity for Longines to present the Official Watch of the 2014/2015 skiing season, the Conquest 1/100th Alpine Skiing, a 100th of a second chronograph. This new model, fitted with a cutting-edge, exclusive movement, is a tribute by the brand to its long tradition of timing Alpine skiing competitions and enables its user to measure and display several intermediate times to one-hundredth of a second.

On Sunday 14 December 2014, in Baku, Juan-Carlos Capelli, Vice-President and Head of International Marketing of Longines, presented for the second consecutive year the Longines Rising Star Award together with an elegant Longines watch to a young rising star in the equestrian sports. This year, the winner is the Mauritian vaulter Lambert Leclezio who demonstrated his remarkable performance and elegance on horseback. He also received an elegant Longines watch of the Conquest Classic collection. This stainless steel and pink gold watch features an exclusive Longines self-winding mechanical column wheel chronograph movement, a traditional and authentic technical device.

Lambert Leclezio is the first ever vaulter to win a FEI Award. At just 17 years old, he becomes the first athlete to represent his country at Championship level. Thanks to his admirable courage and determination, he grabs sixth place in the Alltech FEI World Equestrian Games.

The FEI Awards were set up in 2009 and are presented each year to individuals and organizations notably contributing to progress and excellence in equestrian sports - both indoor and outdoor. The Longines Rising Star Award is more specifically intended for riders between the ages of 14 and 21 who have shown exceptional talent in their field as well as commitment. More generally, Longines attaches great importance to supporting young sportsmen and women.

Longines and Casas Novas signed an important long-term partnership agreement. The agreement enables Casas Novas to pursue its excellence targets as organizer of equestrian events and to gradually improve the quality of the competitions. Casas Novas and Longines share common values such as tradition, elegance and performance.

The Swiss watch brand is proud to support the XXVIII edition of the CSI A Coruña, that will be held from 25 to 27 July 2014 at the Casas Novas Equestrian Centre. With a prize money of €256,000, this event consists of nine competitions whose highlight is the Longines Trophy.

The Official Watch of the event will be a chronograph in steel from the collection, a line dedicated to Longines' passion for the equestrian world. It houses an exclusive mechanical column-wheel caliber and displays a black dial. Just as the entire collection, this timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

52 years after its first association with the Games in Perth, Australia, Longines renews its support to this multi-sport event, taking place from 23 July to 3 August in Glasgow. Involving 71 teams of athletes from the Commonwealth of Nations and Territories, this will be the largest competition ever held in Scotland.

Longines will provide the On Venue Results (OVR) service that includes the handling, the processing and the broadcasting of the official times and scores of the different sport events.

Timekeeping itself is only a modest part in the global picture and Longines will rely on its long-lasting experience in complete data handling for Glasgow 2014. Any score, distance, name, team, ranking and time requires technology to instantly process and distribute it as TV graphics for television networks. Scoreboards and displays will be spread around the different sporting venues, and the Commentator's Information System (CIS) will make available to rights holding broadcasters comprehensive information about the competitions, statistics and results.

The Official Watch of Glasgow 2014 will be a chronograph in steel from the Conquest Classic collection, housing an exclusive mechanical column-wheel calibre. With a diameter of 41 mm, its black dial is set with one arabic numeral and 11 applied indices with Super-LumiNova®. It displays the hours and the minutes, a small second at 9, a 30-minute counter at 3, a 12-hour counter at 6 as well as the date at 4:30. Just as the entire Conquest Classic collection, this timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

On 14 June in the Grand Stables of the Princes of Conde, on the Chantilly domain, a jury including Longines Ambassador of Elegance Kate Winslet paid tribute to women who have dedicated their careers to the equine cause.

Sylvie Robert picked up the award for her contribution to the development of equestrian sport in Europe after the success of this year's Longines FEI World Cup Jumping in Lyon, for which she was in charge of the organisation.

Criquette Head-Maarek was awarded her prize in recognition for her contribution to the development of training and looking after a racehorse. Last year, her filly Treve was named World's Best Racehorse and ranked first in the Longines World's Best Racehorse Rankings at the end of the season.

Jing Li was recognised for her contrbution to the development of equestrian sports in Asia, and China in particular. She organised the first showjumping competitions with international riders in China, the Longines Equestrial Beijing Masters held at the Beijing Olympic stadium.

Bo Derek was honoured for her efforts in regards to equine welfare and safety in the United States, having worked closely with the Animal Welfare Institute and as an ambassador for the Breeder's Cup World Championships.

The Longines Ladies Awards are just one example of the brand's b involvement in the equestrian world, which dates back to 1878, when the company produced a chronograph engraved with a horse and jockey. 

On Saturday 19 April, the racecourse of Royal Randwick welcomed more than 26'000 persons for the 2014 edition of the Longines Queen Elizabeth Stakes Raceday. For the first time, Longines was the Official Watch & Official timekeeper of the Australian Turf Club for this amazing raceday. 9 races have set the tempo of the day including the $4 Million Group 1 Longines Queen Elizabeth Stakes (2000m), the richest weight for age race over that distance on turf in the world. The winner, It's A Dundeel, mounted by James McDonald run the 2'000 meters in the time of 01:59:33. 
 

A guest of honour, Longines Ambassador of Elegance, Simon Baker watched the races and elected the most elegant lady out of the 6 finalists of the Longines Award of Elegance competition. Simon Baker presented the winner, Melissa Hann, with a precious timepiece from the Conquest Classic collection.
 

Longines Queen Elizabeth Stakes Raceday was the perfect occasion to discover Conquest Classic, a collection dedicated to the world of horse racing. The event's Official Watch was a steel chronograph from this line. With its 41 mm diameter, this timepiece has a black dial and is equipped with an exclusive column-wheel self-winding movement. As is the case with all models in the Conquest Classic collection, the watch's movement can be admired through its sapphire crystal case back.

Longines was proud to return to Hong Kong for the second year as Title Partner and Official Timekeeper of the Longines Hong Kong International Races. This race day is one of the most prestigious in the international calendar with four international group 1 races. Around 70'000 race-goers were present at Sha Tin Racecourse to witness great moments of sport. It was the ideal day to discover the models of the Conquest Classic collection, a line of watches dedicated to equestrian sports and representing Longines' long watchmaking tradition.

Longines Ambassador of Elegance and horse lover Aaron Kwok Fu-Shing participated in the excitement of the four Group 1 races and witnessed the victory of Akeed Mofeed with jockey Douglas White in The Longines Hong Kong Cup (2000m). Dominant under jockey Zac Purton triumphed in the Longines Hong Kong Vase (2400m) whereas Lord Kanaloa ridden by Y. Iwata won the Longines Hong Kong Sprint (1200m). As for the Longines Hong Kong Mile (1600m), it was won by Glorious Days under jockey Douglas White. All the winning owners, trainers and jockeys have been presented with Longines timepieces by Mr. Aaron Kwok Fu-Shing, Longines Ambassador of Elegance, Mr. Walter von Känel, President of Longines, Mr. Kevin Rollenhagen, Managing Director of The Swatch Group Hong Kong, Mr. Juan-Carlos Capelli, Vice President & Head of International Marketing of Longines and Ms. Karen Au Yeung, Vice President of Longines Hong Kong.

True to its motto "Elegance is an attitude", the brand awarded the Longines Prize for Elegance to Sherie Legrix, appointed most elegant lady of the day at Sha Tin Racecourse.

The Official Watch of the Longines Hong Kong International Races is a model of the Conquest Classic line. With a diameter of 40 mm, this model in steel and rose gold, houses the mechanical caliber L619. Its silvered dial is set with 3 arabic numerals and 9 applied indices with Super-LumiNova® and displays the hours, the minutes and the seconds as well as the date at 3 o'clock. This timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

2013 Longines World's Best Racehorse

As the Official Partner of the International Federation of Horseracing Authorities, Longines had the pleasure to present the Longines World's Best Racehorse Ceremony during the Longines Hong Kong International Races Gala Dinner.

This title honours the three world's best racehorses of the year according to the Longines World's Best Racehorse Rankings. The ratings are based on the performance of horses in elite races. This year, two horses are placed equal first with 130 points: the Australian filly Black Caviar, undefeated in 25 races, and Trêve, the 3 years old French filly, who won the Prix de Diane Longines and the Qatar Prix de l'Arc de Triomphe in 2013. They are followed by the American gelding Wise Dan, with 129 points.

The trophy of the Longines World's Best Racehorse is a crystal vase named Equus.

Hohhot, a north-central city, known for its nomadic history and natural scenery, experienced tremendous excitement and elegance thanks to eight flat races on Saturday and to the presence of Aaron Kwok, Longines Ambassador of Elegance.  On Saturday, Longines was also the Title Partner of the Longines Mile race that saw the victory of Danny Beasley on Nassau.
The running of the first internationally endorsed thoroughbred race represents the first step towards a renaissance of flat races in Mainland China. It was a highly anticipated return for a sport that has long been an intrinsic part of China's social culture. Miss Melissa Lu won the Longines Prize for Elegance and received a Longines timepiece from Aaron Kwok, Longines Ambassador of Elegance. A horse lover, the Asian superstar is a member of the Hong Kong Jockey Club and the owner of a four-year-old stallion.
Longines has always had a passionate interest in equestrian sport, which is a perfect example of elegance and high performance - values that have always been close to the brand's heart. As the official partner of some of the most prestigious flat races in the world, the Swiss watch brand therefore launched a collection of timepieces to be worn amidst the excitement of the parade rings, namely the Conquest Classic. The Official Watch of the China Equine Cultural Festival belongs to that collection. It combines steel and rose gold and features a silvered dial. 

The Longines Asthmometer-Pulsometer Chronograph demonstrates the fact that the precision of a chronograph is necessary not only in sport. This new instrument is based on a model brought out in 1963 which was intended essentially for medical use. The new product not only shows the time but also measures heart rate and respiration. While the pulse and respiration scales can be extremely useful in a sports context, during training sessions for example, they also provide a doctor with valuable information as to the patient's vital functions.
 

The Longines Asthmometer-Pulsometer Chronograph echoes the principal design features of the product on which it is based. The red heart rate scale and the blue respiration scale can be easily read off from the outer edge of the silvered dial. The 12 numeral and the eight gilded applied indices blend with the hands and the counter circles, which are also gold-plated. The steel case, which has a diameter of 38.50 mm like the original model, is enhanced by the bevelling of the horns. A black alligator strap adds the final touch to this doctor's watch.

Longines has resolved to provide its backing to a competition that embodies to perfection the key values that Longines' slogan distils: "Elegance is an Attitude". In recent years, this event has won recognition as one of the world's finest indoor competitions. Truly representative of Longines's own values, this new partnership further confirms the company's active investment in equestrian sports.
The brand's passion for equestrian sports began in 1878 with Longines' design of a chronograph featuring an engraved jockey and his mount. By 1912 the company had partnered for the first time with an international show-jumping competition. Today, the brand is an active partner in flat racing and endurance competitions along with show jumping.
The 2014 edition of the CSI Basel will take place January 9-12.

The Longines Prize for Precision 2013 has been awarded to the two most precise compound athletes of the season, Erika Jones (USA) and Braden Gellenthien (USA).
After four qualifying stages, in Shanghai (China), Antalya (Turkey), Medellin (Colombia) and Wroclaw (Poland), the top athletes were in Paris for the Final of the 2013 World Cup. Erika Jones (USA) and Braden Gellenthien (USA) have scored the most "10s" during the qualifications and the tournament of the season, 379 for Jones and 447 for Gellenthien. They each received a trophy, a Longines watch and a cheque for 5'000 CHF.
Representing the precision of Longines, a steel chronograph from the collection Conquest Classic was the official watch of this event. With a diameter of 41 mm, this model houses the exclusive mechanical column-wheel caliber L688. Its black dial is set with one arabic numeral and 11 applied indices with Super-LumiNova®. It displays the hours and the minutes, a small second at 9, a 30-minute counter at 3, a 12-hour counter at 6 as well as the date at 4:30. Just as the entire collection Conquest Classic, this timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

Title Partner and Official Timekeeper of the Longines Global Champions Tour, Longines partnered the Monaco leg of the competition and presented two of its major events: the Longines Pro-Am Cup on Friday, won by Mark McAuley riding Loriot and by Maddalena Valenzano Menada on Quidana, and the Longines Global Champions Tour Grand Prix of the Prince of Monaco on Saturday, the latter won by Richard Spooner on Cristallo followed by the riders William Funnell and Edwina Tops-Alexander.
 

The winners were each presented with a Longines wristwatch as they improved their rankings in the Longines Global Champions Tour Ranking.
This year, the official watch of the Monaco show jumping competition is a model from the new Conquest Classic line, dedicated to Longines's support of equestrian sport disciplines. This new collection of models is fitted with self-winding calibres.
 

During a press event at the Pavillon Gabriel in Paris, Longines and France Galop presented the 2013 edition of the Prix de Diane Longines, which promises to be outstanding. The programme includes races, a picnic on the grass, music and above all elegance, the brand's core value. It will be held on June 16th at Chantilly racecourse.
French singer Nolwenn Leroy will give an open-air concert. Hollywood star and Longines ambassador Simon Baker will bring a touch of elegance to the lawns of the Chantilly racecourse.
 

Nine races will be run in the afternoon, with the spotlight on the Prix de Diane Longines, the greatest race for fillies in the world. Longines will also be delighted to present, for the second year, the Longines Future Racing Stars race. This prize, which underlines Longines' commitment to supporting young people through sport, will be run by young jockeys from nine different countries.
Longines also announced the creation of a new prize, meant to reward women who have had a positive influence in the equestrian world: the Longines Ladies Awards. During a ceremony to be held on June 15 at the Château de Chantilly, a jury, chaired by Simon Baker will present three prizes in three distinct categories. The first is for promoting the equestrian world through arts and media; the second is related to equestrian breeding and care and third prize will reward the development of sport within the equestrian world.

Throughout its history, Longines has always had a passionate interest in equestrian sport - a perfect example of elegance and high performance and values that have always been close to the brand's heart. Longines created a special new model in its Conquest Classic collection. Set with 30 diamonds, the official Prix de Diane Longines watch is a marriage of steel and rose gold and features a white mother-of-pearl dial with diamond indices. Dazzling and elegant, this timepiece is the perfect accessory for a leisurely day spent at the Chantilly races.

Following their timely victory in the 139th Kentucky Derby on May 04, Longines, the Official Watch and Timekeeper of the Kentucky Derby, ceremoniously awarded Orb's owner, trainer and jockey with watches from the brand's Saint-Imier collection at the event's exclusive Winners' Circle Party. The Swiss watchmaking brand was the Official Watch and Timekeeper of Kentucky Derby 139 and Entitlement Partner of Longines Kentucky Oaks 139.
Juan-Carlos Capelli, Vice President and Head of International Marketing for Longines and Jennifer Judkins, U.S. Brand President for Longines awarded owners Ogden Mills Phipps and Stuart Janney III, trainer Shug McGaughey and jockey Joel Rosario with elegant timepieces after a thrilling victory.

Orb, ridden by jockey Joel Rosario, raced to victory in 2 minutes and 2.89 seconds, outrunning Golden Soul in second place and Revolutionary in third at the 139th running of the Kentucky Derby.
Represented by tennis legend and longtime Ambassador of Elegance Stefanie Graf, Longines had a b presence throughout Churchill Downs and other Derby-affiliated events including Taste of Derby, the Longines Kentucky Oaks Fashion Contest, the Kentucky Derby red carpet and the Winner's Circle Party. Longines sponsored the Churchill Distaff Turf Mile presented by Longines on Kentucky Derby afternoon. Additionally, Longines timepieces and branded-clocks were on display throughout the Churchill Downs facilities, a digital Longines Kentucky Derby Countdown Clock was displayed on Churchill Downs' official event website (www.KentuckyDerby.com) and the brand's logo was prominently featured on the official Kentucky Derby red carpet, racetrack and in other surrounding areas.
As a result of an expanded partnership with Churchill Downs, this year the Kentucky Oaks was renamed the "Longines Kentucky Oaks." The brand hosted the Longines Kentucky Oaks Fashion Contest during Longines Kentucky Oaks Day to celebrate the elegant and iconic style of the Kentucky Derby. With the help of celebrity judges - Stefanie Graf, Harper's Bazaar Editor Joyann King and supermodel Coco Rocha - Longines chose the most elegant lady and awarded her a stainless steel and rose gold Longines Saint-Imier Collection watch featuring a stunning diamond bezel. Watches from the Longines Saint-Imier Collection were also presented to the winning horses' owner, trainer and jockey on Longines Kentucky Oaks Day.

The Longines Saint-Imier Collection is inspired by the watchmaking heritage of the brand's home territory. To celebrate its rich history and roots within the village of Saint-Imier, the collection includes a series of timepieces in stainless steel and rose gold bracelet combinations, as well as rose gold and stainless steel leather band combinations. The chronograph watches within the collection are fitted with the column-wheel movement specially developed and produced by ETA exclusively for Longines.
Emanating the core values and aesthetic of the brand - tradition, elegance and performance - the Longines Saint-Imier Collection is rooted in the unique shape of the case inspired by a 1945 Longines watch model. The watches in the collection display sleek lines and distinctive lugs, giving them a classic yet contemporary appeal. All models are fitted with mechanical movements whose intricate workings can be admired through the transparent sapphire back cover.

As a partner of the most prestigious flat races in the world, Longines was keen to launch a collection of timepieces to be worn amidst the excitement of the parade rings at Chantilly, Hong Kong, Royal Ascot or Dubai racecourses.

As a tribute to the chronographs produced from 1881 on for race-goers and jockeys in New York, the famous Swiss watchmaker has now launched the Conquest Classic line. True to the brand's values of elegance, tradition and performance, this new collection of models, all fitted with self-winding calibres, is at the same time totally contemporary and perfectly timeless.

The "Conquest" brand was patented through the WIPO on 25 May 1954. Since then this name has been used for many successful models manufactured by Longines across the years. Today, Conquest Classic joins the brand's other collections of classical beauty that have helped to make Longines' reputation and success throughout the world. This new line is dedicated to those race-goers who share the excitement of the season's most prestigious race meetings, from Chantilly to Hong Kong and from Dubai to Royal Ascot.

Conquest Classic is available in three sizes. The ladies' models have a diameter of 29.50 mm and show the hours, minutes and seconds as well as the date; they are available in steel, rose gold or in a combination of steel and rose gold. The black or silvered dial has applied 12, 6 and 9 numerals, lending this model a truly sporty look. The various versions are also available with a diameter of 40.00 mm. The mother-of-pearl dial set with 12 diamonds lends the ladies' models an extra air of refinement, and in some models the bezel is also set with 30 diamonds. These models are fitted on black alligator straps or steel or steel and rose gold bracelets, each to match the dial. All straps and bracelets all have a folding safety clasp.

With a diameter of 41 mm, the chronographs are fitted with an L688 column-wheel movement specially developed and produced by ETA exclusively for Longines. The case is either in steel, steel and rose gold or rose gold alone. The silvered or black dial shows the hours and minutes, with a small seconds at 9 o'clock, date and chronograph functions: a centre sweep seconds, a 30-minute counter at 3 o'clock and a 12-hour counter at 6 o'clock. These chronographs are fitted on a black alligator strap or a steel or steel and rose gold bracelet, all having a folding safety clasp.

The well-known actor, who plays Patrick Jane in the series The Mentalist, debuted in his new role as a Longines Ambassador of Elegance at Chantilly Racecourse, the home of the Prix de Diane Longines race.
On the 17th of June, Simon Baker was launched as a Longines Ambassador of Elegance on the occasion of the Prix de Diane Longines. At the Chantilly Racecourse the Australian actor showed that he was the perfect embodiment of the brand's values.

The sumptuous setting of the Château de Chantilly and its famous racecourse was a dream backdrop for the first photo-shoot featuring Simon Baker with the Swiss watch brand. The team working with the celebrated photographer Nicolas Guerin were able to admire Simon Baker's professionalism. The actor posed in three atmospheric scenes that will constitute the three themes of the advertising campaign centred around the slogan "Elegance is an attitude".

The first part of the campaign, revealed here, features Simon Baker in the world of horse-racing. This comes as no surprise, given Longines' involvement in equestrian sports. Chantilly, the capital of horse racing in France, was naturally the ideal setting to shoot Simon Baker and a thoroughbred racehorse.
Referring to the photo shoot, Simon Baker said: "I am proud to have been selected as an ambassador for such an established and elegant brand as Longines. Our first campaign shoot was a pleasure to work on. I felt very at home with both the Longines family and the horse. I am very pleased with the results and I look forward to future collaborations."

For his part, Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines, was totally satisfied with the company's first session with Simon Baker: "What a pleasure it was working with him! His politeness and professionalism charmed everyone, including the photographer's team. We are extremely proud to reveal the first part of this new campaign in which Simon Baker is presenting The Longines Saint-Imier Collection."
During the coming months, the second and third parts of the campaign will be launched with exclusive photos from the shoot.

Last year after Longines' elegant event (can we link to my story from 9.5.11 here?), I reported how I kept betting on jockey Andrasch Starke in the wrong races. Learning from my mistakes, I bet on him when it counted. As did the stall that brought Danedream to Iffezheim, Germany's premier horse racing event.
Over the weekend, I kept thinking of how Danedream's story reminded me a lot of Seabiscuit, the horse who made it to Hollywood. A German thoroughbred racehorse who no one wanted at the beginning (her eventual owners only paid € 9,000 for her), four-year-old Danedream is the most successful racehorse to ever come from Germany. Her races were chiefly won in 2011 and 2012. This past weekend she raced for the last time in Iffezheim: apparently racehorses retire at the zenith of their careers.
 

This is all great news for Longines, as the interest surrounding Danedream led the main Iffezheim race called the Grosser Preis von Baden - in which Longines offered a total of 250,000 euros and the prize of honor, including a watch, to the winners - to be nationally and internationally televised, preempting even soccer on German television.
 

Grand Prix for a Hat
The Iffezheim week is a highpoint of the social calendar in the Germany's Baden in addition to being the most important event on Germany's horseracing calendar. In addition to participating in the grand prix ball celebrating the sporting occasion, Longines, the event's timing partner, also awarded the Longines Prize for Elegance to the most elegant female visitor to the races. As you probably know, hats are grand tradition at equestrian sporting events, one that is also honored in Germany. Congratulations to Ines Wallraff for going home with a timepiece from the Saint-Imier Collection as well as a beautifully sunny day at the races.
 

Press release

Longines FEI World Endurance Championships at Euston Park

Euston Park, Suffolk (UK) / Saint-Imier (Switzerland), August 26th 2012 - Held across 160km of land in the beautiful grounds of the Euston Estate, the seat of the Duke and Duchess of Grafton, and several local landowners, the championships were truly a test of skill and stamina for both horses and riders.

The event saw a star studded field of riders and horses tackle the course in a single day across terrain such as forest tracks, river meadows and open farmland. The individual winner of the Longines FEI Endurance Championships 2012 was His Highness Sheikh Mohammed bin Rashid Al Maktoum on his horse Madji du Pont who completed the event in 7hr00min45sec with the UAE team winning gold followed by France and Oman respectively. Longines presented watches from the new Longines Saint-Imier collection to HH Sheikh Mohammed bin Rashid Al Maktoum as well as the four UAE team riders. Longines also presented a prize to the horse in the best condition after the race, won by Spanish competitor Ikland. The Longines Saint-Imier Collection has been inspired by the origins of Longines' watch-making tradition and the sleek lines and the distinctive lugs provide these new models with a subtle balance between classical and contemporary design.

Longines' passion for equestrian sports dates back to 1878 with the production of a chronograph engraved with a jockey and his horse. The Swiss watch brand has a vast experience in timing equestrian events. Seen on the racetracks in 1881 and extremely popular among jockeys and horse-lovers, this model, which enabled its user to time performances to the second, was already being used by most of the sports judges in New York as early as 1886. In addition, in 1926 the brand was appointed official timekeeper for the Concours Hippique International Officiel de Geneve for the first time. As an official partner and timekeeper at the Longines FEI World Endurance Championships, the famous Swiss watchmaker demonstrates a commitment to the world of equestrian sports, disciplines that represent its values of tradition, precision and elegance. For more than 80 years, Longines has taken part in over one hundred national and international equestrian events. The brand has established numerous partnerships around the world as timekeeper and partner of prestigious horse-shows and Longines' involvement in equestrian sport includes show jumping and flat racing as well as endurance.

Longines has been based at Saint-Imier, Switzerland, since 1832. It is celebrating 180 years of non-stop craftsmanship in 2012 and its watchmaking expertise reflects a b devotion to tradition, elegance and performance. It has generations of experience as the official timekeeper at world championships and as a partner of international sports federations. Over the years, the brand has built b and long-lasting links with the equestrian sports. Longines is a member of The Swatch Group S.A., the world's leading manufacturer of horological products. With an excellent reputation for creating refined timepieces, the brand, whose emblem is the winged hourglass, has outlets in over 130 countries.

The Andre Agassi Foundation for Education raised more than $26.1 million, a record amount, at the 16th Grand Slam for Children benefit concert, in conjunction with its longtime partner and presenting sponsor, Swiss watchmaking brand Longines. A donation of $18 million from Kirk Kerkorian, $1.5 million from the Engelstad Family Foundation and $1 million from Windsong Trust combined with ticket sales and proceeds from a live auction accounted for the largest amount raised in a single night for the Andre Agassi Foundation for Education. The package including a weekend for four at the 2012 Kentucky Derby and a Longines Master Collection Moon Phases "Andre Agassi" special watch was auctioned for $90,000. The funds benefit the Andre Agassi College Preparatory Academy (Agassi Prep), a tuition free public charter school serving students in historical West Las Vegas.

"I am both astounded and humbled by the generosity and compassion of our community, the artists, sponsors, partners and donors," said Andre Agassi. "With b support from our presenting sponsor Longines, the Engelstad Family, Windsong Trust and a truly magnanimous gift from Kirk Kerkorian, this record- breaking evening will make a positive difference in students' lives as we continue to work to transform education."

Longines, represented by President Walter von Känel, was delighted to be for the first time the presenting sponsor of the Grand Slam for Children.

Held Saturday, October 29th at Wynn Las Vegas, the Grand Slam featured a star-studded lineup of performers including Michael Buble, Jimmy Kimmel, Martina McBride, Smokey Robinson and Train, with surprise appearances by Gladys Knight, Signature Group and comedian Jeff Ross.

A.J. Green, a graduate of Agassi Prep, performed a heartfelt introductory song and the school's drum line started the festivities for the evening.

The Grand Slam brings together international stars and noted artists- from music to comedy - to build awareness and raise money for the Foundation's biggest fundraiser. Dedicated to transforming and elevating education, the Foundation opened Agassi Prep in 2001. In 2009, the public charter school graduated its first senior class, with 100 percent of graduates accepted into college, as were the graduates of the classes of 2010 and 2011. The Foundation's work is directly impacting students in Las Vegas, Agassi's hometown community, but it has broader implications for education nationwide.

Longines has passed a new milestone in its exploration of timepieces fitted with authentic technical features by creating, The Longines Column-Wheel Chronograph Record, which has a direct-drive second hand with a vernier scale. Back in 2008 the company used a chronograph movement with a column wheel in the design of a contemporary embodiment of its expertise in mechanical chronographs this new model showcases the horological development and elegant appeal in the same vein.

The Longines Column-Wheel Chronograph Record combines various elements that make this brand-new watch a modern descendant of the timing instruments created by Longines in the past. Thanks to its exclusive column-wheel movement, it joins the lineage of equipment developed by the brand since 1878, when Longines produced its first chronograph. Moreover, The Longines Column-Wheel Chronograph Record has a centre direct-drive second hand with a vernier scale - echoing a mechanical chronograph counter designed by the company in 1966. This system allows the user to read off the time measured easily and precisely using the position of the centre seconds hand with its vernier scale relative to the fixed scale on the dial. The centre direct-drive seconds hand with its vernier scale brings it into line with the most up-to-date mechanical timing equipment available today.

The Longines Column-Wheel Chronograph Record has a sporty design which complements its chronograph functions. The self-winding movement is housed in a stainless steel case with a diameter of 41 mm. The cream or black dial has a 30-minute counter at 3 o'clock, a 12-hour counter at 6 o'clock, a small seconds at 9 o'clock and a date aperture between 4 and 5 o'clock. The hands are coated with Super-LumiNova while the red centre dragging seconds hand with its vernier scale is complemented by a fixed scale on the dial which enables the user to read off eighths of a second. Echoing the timing equipment produced by Longines in the 1960s, The Longines Column-Wheel Chronograph Record is fitted on an elegant black alligator strap.

Fitted with 27 jewels, the L688.2 movement is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm. The column wheel which is part of the movement serves to steer the chronograph functions (start, stop, return to zero). This system, and in particular the column wheel that was designed by engineers at ETA on Longines' request, makes this mechanical chronograph exceptionally easy to use, requiring only a light pressure to start and stop the timing function and to return the hands to zero. The blued steel column wheel is a work of art and the whole movement is a stylised revamping of a traditional technical system. Apart from its sophisticated design, the construction of the L688.2 calibre has been especially created to meet the requirements of timing.

With its combination of timing functions and a beauty that is characteristic of timing equipment dating from the 1960s, The Longines Column-Wheel Chronograph Record is a contemporary timepiece steeped in the great tradition of mechanical timing.

This landmark partnership sees the Singapore Turf Club embarking on a long-term partnership with an internationally renowned watch brand. As part of this partnership, the "Singapore Gold Cup" has been renamed "Longines Singapore Gold Cup". This inaugural race took place on 14 November 2010.
The Longines Singapore Gold Cup is the crown jewel of the local turf. With prize money of S$1.35 million, this domestic Group One race is undoubtedly one of the most prestigious races in the region. A Longines Admiral Chronograph was also awarded to the winning jockey, to the horse-trainer and horse-owner to recognize their merit.

Glen Boss on Risky Business made history as they emerged victorious in the inaugural race. Trained by Steven Burridge, Risky Business is joining the realm of local racing legends immortalized by their triumphs in this high profile race.
This milestone race was attended by the Patron of the Club, the nation's head of state, His Excellency Mr S R Nathan, Longines President, Mr. Walter von Känel, Longines Ambassadress of Elegance, Ms. Denise Keller and 300 guests.

Traditionally, the Singapore Gold Cup is designated as an annual Charity Race Day. This year, Longines raised funds for APSN Chao Yang School, one of the social service programmes supported by Community Chest through the Longines Singapore Gold Cup Charity luncheon. A total amount of S$ 266'832 was raised to support the cause. Besides outright donations and table sales, funds were also raised through a charity auction of a Longines PrimaLuna Thousand and One Nights timepiece and six rocking horses embellished with art created by the students of Chao Yang School and Longines Ambassadors of Elegance, Ms. Chi Ling Lin and Ms. Denise Keller.
"Community Chest is grateful to Longines for the partnership through the Longines Singapore Gold Cup. We need continual support from donors to ensure that our beneficiaries, including children with special needs, can continue to benefit from critical social service programmes that equip them with the necessary skills for independence and integration into society," said Mr Phillip Tan, Member, Community Chest Committee and Vice-President, National Council of Social Service Board.
For over 178 years Longines has long established its brand image which equates to elegance, and also firmly focuses the brand's core objective on raising global awareness and charity involvements.

About Longines
Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 178 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.
About the Singapore Turf Club
Founded in 1842 as the Singapore Sporting Club, the Singapore Turf Club is today the only authorised operator of horse-racing and its totalisator services in Singapore. It aspires to be an efficient, effective and socially responsible organisation, committed to providing legalised wagering on quality horse racing with integrity. It is the agent and proprietary club of the Tote Board, Singapore, which manages and directs the Club's donation of surplus funds for charitable purposes.
Visit www.turfclub.com.sg

About Community Chest of Singapore
Community Chest raises funds on a yearly basis to meet the needs of the social service programmes it helps support. Community Chest ensures that the fund-raising and other operating costs are kept to a minimum. As these costs are covered mainly by Tote Board and Singapore Pools (Private) Limited, every dollar raised by Community Chest will be made available to social service programmes under its care.
For more information about Community Chest, visit www.comchest.sg

Longines is proud to be the official partner and timekeeper for the Roland Garros French Open. In an extension of this partnership with the world of tennis, Longines has also become the official timekeeper for the Rakuten Japan Open Tennis Championship and of the Kremlin Cup in Moscow. Andre Agassi and Stefanie Graf, that legendary pair of champions, are also Ambassadors of Elegance for the Swiss watch brand.
Now Longines is extending its commitment within the world of tennis by sponsoring the "Real Tennis HD" game on the iPad.
Meet up with the greatest players on the circuit in the best tennis game on iPad! Use the "accelerometer" controls to serve, as well as a joystick for a truly intuitive control method! Participate in Career mode and progress in the various tournaments on clay, grass or synthetic courts. Test your racquet skills against your friends in local multiplayer mode!
Click here to download the "Real Tennis HD" game from the Apple Store.

Revue FH - 3 June 2010

The tastes of the 1920s are considered to be among the most important stylistic trends created in the 20th century. Their creative freedom and imagination helped to perpetuate a unique style within the Art Deco movement which exerted a marked influence even in watchmkaing during the 1920s.

As it does each year, Longines has sought inspiration in this artistic trend for creating elegant ladies' timepieces and is now presenting three new watches models inspired by the exuberance of the 1920s to make up its 2010 edition of Les Elegantes. The first is a rectangular watch in yellow gold, set on an elegant strap in black satin. The second, a delicate piece in rose gold, has a tonneau-shaped case that fits snugly on to a bordeaux satin strap. And the third is a graceful white gold model with an almond-shaped case and a white satin strap.
The cases of all three models have been hand-engraved in the Art Deco style and set with 24 to 42 diamonds. The Arabic numerals add a delicate charm to the silvered dials and blued hands. The brand has selected an authentic hand-wound movement dating from the 1970s for this elegant collection - the Longines L805 calibre, set with 17 rubies and beating at 21,600 vibrations per hour. This precious trio has been produced in a limited series of ten pieces only.

Sixteen children from all around the world will be playing in a mini-tournament leading up to an exciting mixed doubles final involving Gustavo Kuerten and Mary Pierce, who both won the French Open ten years ago. After this event, Longines will be continuing its support for disadvantaged children through its sponsorship of the charity foundations set up by Andre Agassi and Stefanie Graf, two of the brand's ambassadors of elegance. Finally, at a gala dinner a representative of the famous Swiss watch company will have the singular honour of presenting the Longines Prize for Elegance to a sportsperson whose commitment to helping those in need deserves recognition.

Longines has chosen to look to the future at Roland Garros this year by focusing on young tennis talent. In order to promote sport, respect for others, fair play and tolerance that the sport entails, the Swiss watch manufacturer will be hoping to find the tennis champions of tomorrow. In line with its slogan "Elegance is an attitude", Longines has become more and more involved in elegance in sport by supporting, as a first step, the charity foundations set up by Andre Agassi and Stefanie Graf, who are among its ambassadors of elegance. This year Longines will again be sponsoring the Andre Agassi Foundation and Children for Tomorrow, but also wants to help discover new young talent in the field of tennis by sponsoring promising players in the long term.

Longines will be inviting 16 children (8 boys and 8 girls between the ages of 10 and 12) from all around the world to come to Paris. Having been selected in their own countries on the basis of their tennis skills, these young hopefuls will play mixed doubles in a mini-tournament based on tie-break scoring. The children will be coached by Mansour Bahrami, who set up the Legends Trophy, as well as by Agnieszka Radwanska and Tsung-Hua Yang, who are also among Longines' ambassadors of elegance. The two winners of the tournament will then team up with Gustavo Kuerten and Mary Pierce for a show final that will take place on Saturday, 5 June 2010, on court no. 7. This match will give the children an opportunity to play alongside two tennis legends and to gain immeasurable experience: Gustavo Kuerten and Mary Pierce won the French Open ten years ago, walking away with the Musketeers Cup and the Suzanne Lenglen Trophy respectively. To reward and support the young victors, Longines will be offering them an annual stipend until they are 16 to help them to develop their tennis career. After the final, Longines will also be donating a cheque for $100'000 to the foundations set up by Andre Agassi and Stefanie Graf, which will be presented personally to two children from the Andre Agassi College Preparatory Academy in Las Vegas.

At the gala dinner on the Saturday of the weekend when the finals are held, Longines will have the honour of presenting an award to a sportsperson whose commitment to helping the needy deserves recognition. In awarding the Longines Prize for Elegance, the Swiss watch manufacturer will be paying tribute to a tennis player who has demonstrated true elegance in his or her heart.
 
Finally, Longines will also be taking advantage of the occasion to launch its Longines Admiral Chronograph Ceramic. The face of this magnificent self-winding, mechanical chronograph is surrounded by a black ceramic bezel and is a perfect example of beauty combined with performance. Longines' latest model in its line of elegant sports watches is mounted on a stainless steel bracelet whose central links are also in ceramic.

1900s: Universal Exhibition in ParisPressing market demand with respect to both technology and styling drove watchmakers at Longines to design caliber L21.59. After the first Longines watch's 1867 bronze medal, in 1900 Longines caliber 21.59 won a Grand Prix at the Universal Exhibition in Paris with a one-of-a-kind creation called La Renommee, in 18K gold.The first wristwatches
When watches gradually migrated from waistcoat to wrist, Longines was in 1905 the first to turn out wristwatches by largely mechanical means. This innovation marked the start of a complete reorganization of the Longines' factory working and production methods during the 1920s and 1930s.1910s: The first shaped watchesAs early as 1912, Longines watches began to lose their round silhouette, the better to explore, and exploit, the geometry of elegance. Truly revolutionary for the period, Longines' rectangular and square-shaped models marked the start of a century of Longines design. Style followed style in any number of variations as taste turned into trend and trend into fashion, made possible by ever finer craftsmanship and sophisticated technologyLongines and gymnastics
Longines entered the world of gymnastics at the 1912 Swiss Federal Gymnastics Meet in Basel, Switzerland. The partnership resulted in a world's premiere: the introduction of automatic timing. Longines used an electromechanical system with start and finish tapes, fielded for the first time for the 80-meter dash. It marked a turning point in Longines' increasingly close cooperation with the world of gymnastics.

The CHIO Falsterbo, where Longines was the official partner and timekeeper for the first time, lived up to the expectations last weekend. We would especially like to congratulate the Swiss rider Pius Schwizer on taking the first place in the Longines Grand Prix on Sunday.

At the fifth stage of the Longines Press Award for Elegance, the following horseriders were the most performing female and male riders in Falsterbo:
Female horserider: Tina Lund
Male horserider: Jur Vrieling

The following two riders are leading the intermediate global ranking of the Longines Press Award for Elegance, which will be awarded at the CSIO Dublin on 9th August, 2009.
Female horserider:  Laura Kraut
Male horserider: Jur Vrieling
Each winner will receive a trophy, a set of two Longines watches and a cheque for CHF 20,000.