Longines Stainless steel Watch, Replica Longines Stainless steel Watches For Sales

Longines La Grande Classique Quartz 29 Yellow (L4.512.2.11.2)

The face color of the Longines La Grande Classique Quartz 29 Yellow (L4.512.2.11.2) watch I received was a flat charcoal gray NOT blue. Back it went!

---- [Rating: 5 / 5 stars]

Review by Naima Tabi, From United States Farmington

Longines PrimaLuna Automatic 26.5 Pink Gold Diamond (L8.111.9.78.6)

I purchased this Longines watch for myself. (A rare treat.) It is really a very nice watch... has the look and feel of a very expensive quality watch.

---- [Rating: 5 / 5 stars]

Review by louis schnell, From Yemen Sana'a

Longines Saint-Imier Date 26 (L2.263.4.52.3)

I purchased this Longines Saint Imier for myself last year and instantly fell in love. I can either coordinate the straps with my attire, or I can wear it as a statement piece when I dress in a single color. Either way, I always receive compliments. I purchased this as a gift this year and it was so well received.

---- [Rating: 5 / 5 stars]

Review by Brooke McLaren, From United States Cedar Hill

Longines is now the Official Watch of the resort of St. Moritz, which is renowned worldwide as the epitome of elegance, a value dear to the Swiss watch brand. The spectacular ski resort hosts FIS Alpine World Ski Championships and World Cup stages all timed by Longines. It is also avenue for stylish equestrian events, such as the Longines CSI St. Moritz or the Night Turf St. Moritz and its Longines Show-Sprint Race. To celebrate this new partnership, the winged hourglass brand is launching an exclusive edition created especially for St. Moritz: the Conquest 1/100th St. Moritz. Touches of yellow and blue on the hands, the dial or the flange subtly hint at the iconic logo of St. Moritz, which is also engraved on the case back.

The Conquest 1/100th series responds to the needs of athletes, professionals and sports fans, besides many others, since it measures multiple intermediary times and has an intuitive analogue display that shows the time to one hundredth of a second using a separate hand. All of this is possible thanks to a latest generation movement.

The demands required for Longines to reach such an extreme level of precision have led to the development of a new quartz movement, the L440, developed exclusively for Longines by the manufacture ETA. This new model includes a microcontroller with a flash memory that allows the watch to be reset instantly and allows intermediary times to be recorded. With a diameter of 41 mm, this steel model has a silver face that displays hours, minutes, small seconds at 6 o'clock, the date and other chronographic functions: a central seconds hand, a 30-minute stopwatch at 2 o'clock and a 12-hour stopwatch at 10 o'clock. The hand in yellow displays time to one hundredth of a second and is the watch's crowning glory at the centre. The model is also fitted with a steel bracelet and a butterfly clasp.

On Thursday December 3 2015 in La Chaux-de-Fonds, the 19th International Symposium of Watch Marketing (Journee Internationale du Marketing Horloger JIMH) will address this unique subject under the appealing title of « Les vies multiples d'une montre (pre-owned watches) ».
The annual meeting of the professionals from the watch industry will focus its attention on a growing parallel market whose annual income is estimated at more than 10 billion Swiss francs. Speakers will talk about distribution networks, behavior of watch aficionados, attention given by the brands or even the position of auction companies.

Famous speakers already confirmed
Business leaders and specialists will deeply analyze the "pre-owned syndrome" which is rarely discussed within the trade media. Program preview of December 3, a day dedicated to get together for the marketing professionals and the watch lovers:
- A conference held by Christian Odin, CEO of Cresus, on pre-owned market, customers and experiences
- Experts round-table with the participation of Walter von Kaenel, president of Longines ; Antoine Simonin, publisher ; Regis Huguenin-Dumittan, director of the Musee International d'Horlogerie and Valery Bezençon, Professor of Marketing at University of Neuchâtel
- "The estimation process of a pre-owned watch", a conference held by Osvaldo Patrizzi, horological consultant
- A presentation of the auction sales by Geoffroy Ader, managing director of Antiquorum Online.

The full program is available on the website www.marketinghorloger.ch. Registration is open. 

On Friday 13 November 2015, Longines had the honor to present the Longines Rising Star Award to an outstanding young equestrian athlete. This year, the award was presented to British show jumping rider Jessica Mendoza by Juan-Carlos Capelli, Vice-President of Longines and Head of International Marketing. He also awarded her an elegant Longines watch from the new Longines DolceVita collection, which celebrates contemporary elegance and feminity, and is therefore a perfect match for the talented young female athlete.

The recipient of the 2015 Longines Rising Star Award Jessica Mendoza can already look back on an impressive track record at only nineteen years old. In the last twelve months alone, she has won over 10 major competitions and she recently finished second at the prestigious Longines FEI World Cup^TM Jumping in Helsinki. This summer, she also became the youngest British athlete in forty years to compete at the 2015 European Jumping Championships. Thanks to her determination and hard work, Jessica Mendoza is now competing alongside and against the world's most successful show jumping athletes. She is known as being focused, cool under pressure and she is a true role model in the equestrian community.

The FEI Awards were set up in 2009 and are presented each year to individuals and organizations contributing to progress and excellence in equestrian sports - both indoor and outdoor. The Longines Rising Star Award rewards athletes between the ages of 14 and 21 who demonstrate outstanding sporting talent.

Longines has been since 2008 the Official Partner and Timekeeper of the Archery World Cup season. The tour started in May in Shanghai, China then visited Antalya, Turkey and Wroclaw, Poland. Athletes receive points for finishing in the top 32 at each event on the Archery World Cup circuit. At the fourth and last stage of the Archery World Cup in Medellin, Colombia, 32 elite athletes booked their invitations to the Mexico City 2015 Archery World Cup Final.

This sport represents the values that the brand cherishes - precision, tradition and elegance. To succeed, the athletes master bow and arrow through concentration, balance, accuracy, and skill. In Mexico City, the Official Watch of the event was a model from The Longines Master Collection. It features a silver-finished "barleycorn" patterned dial which makes an elegantly contrasting background to the moon-phase display.

To round up the Archery World Cup season, Longines presented the Longines Prize for Precision on Saturday 25, following the compound final. Female athlete Sara Lopez from Colombia and male athlete Mike Schloesser from the Netherlands were the most precise archers of the 2015 World Cup in the compound category. They have scored the most "10 rings" during the qualifications and the tournaments of the season. They each received a Longines Prize for Precision-trophy, a Longines watch and a cheque.

As FEI's Top Partner, Longines is the Official Partner, Official Timekeeper and Official Watch of the CSIO Barcelona 2015 and timed the victory of Team Belgium, made up of Olivier Philippaerts on H&M Armb van de Kapel, Judy-Ann Melchior on As Cold As Ice Z, Jos Lansink on For Cento and Gregory Wathelet on Conrad de Hus, at the Furusiyya FEI Nations Cup^TM Jumping final after several months of intense preparation and thrilling competitions across Europe. The Swiss watch brand is also associated with two other highlights of the event: the Longines Challenge Cup on Friday, won by Team Qatar, and the Longines Cup of the City of Barcelona on Sunday.

Besides, the Official Watch of the CSIO Barcelona 2015 is a lady model of the new Longines DolceVita collection, cased in steel, decorated with diamonds and featuring a silver-coloured "flinque" dial adorned with painted Roman numerals. This timepiece represents contemporary elegance of the Longines watchmaking brand worldwide, which makes it also the perfect illustration of the elegance of this world class competition.

The partnership between Longines and the FEI reinforces the traditional and long-lasting commitment of the Swiss watchmaker in equestrian sports. As part of this partnership, Longines is lending its name to the FEI world ranking for riders participating in the show jumping trials: the Longines Rankings. The brand is the Official Partner of the three indoors series (Western European, Chinese and North American League) and the final of the Longines FEI World Cup^TM Jumping, as well as the outdoors series and the final of the Furusiyya FEI Nations Cup^TM Jumping.

The jury of the Longines Prize for Elegance brought together Bruno Grandi, FIG President, Magdalena Brzeska, 26-time German Champion in rhythmic gymnastics, Rainer Eckert, Brand Manager Longines Germany, and Walter von Känel, President of Longines. The basis for evaluating, judging and awarding the Prize included emotional appeal extending beyond technical considerations to beauty and femininity, grace and harmony of movement, and above all, elegance.

Set up in 1997, the Longines Prize for Elegance takes the form of a trophy representing a gymnast in movement created especially for Longines by the Swiss artist Jean-Pierre Gerber. In addition, the winner received an elegant Longines timepiece and a cheque. Besides, the Official Watch of the 34^th Rhythmic Gymnastics World Championships was a lady model of the Longines DolceVita collection, cased in steel, decorated with diamonds and featuring a silver-coloured "flinque" dial adorned with painted Roman numerals. This timepiece represents contemporary elegance of the Longines watchmaking brand worldwide. It perfectly illustrated the elegance of this world class competition.

Yana Kudryavtseva clinched the World Championships all-around title for the third year in a row. She also captured three gold medals in individual ribbon, ball and clubs, as well as the team title with her Russian compatriots Margarita Mamun and Aleksandra Soldatova. Famous for her ball-spinning tricks as well as her spectacular ribbon routines, she demonstrated once again that she is one of the best rhythmic gymnasts of her generation.

Longines first became involved in gymnastics in 1912, when it launched an innovative electro-mechanical timing system. For over twenty years the brand has been the official partner and timekeeper for artistic and rhythmic gymnastics competitions organized by the International Gymnastics Federation. At these events, Longines provides the necessary infrastructure and personnel for calculating times, presenting scores, processing data (start lists, results, and medals) and displaying it on the results screens, on the commentators' information system as well as transmitting it to the television companies that are covering the competitions.

The series of the Longines FEI World Cup™ Jumping North American League began in Bromont this weekend and was marked by the victory of Schuyler Riley on Dobra de Porceyo. As the Top Partner of the FEI, Longines is the Title Partner, Official Timekeeper and Watch of the fourteen legs of the series, which qualify the participants to the final of the Longines FEI World CupTM Jumping in Göteborg in March 2016.

The first season of the Longines FEI World CupTM Jumping North American League opened this week-end in Bromont, Canada, with the victory of Schuyler Riley on Dobra de Porceyo timed by Longines, the Title Partner, Official Timekeeper and Watch of the series. The 14 separate competitions that make up this series take place throughout the U.S, Canada and Mexico from August until the Longines FEI World CupTM Jumping final in Göteborg in March 2016. As Title Partner, Longines also serves as Official Timekeeper and Official Watch of this event.

Steffi Graf became Stefanie Graf in 1998. The nickname of a tennis prodigy is today the patronym of a 45 year-old lady who goes about her life far away from the tennis court but close to children, to whom she has dedicated her foundation. Longines supports it as part of a well-balanced sponsorship strategy.

"Tennis doesn't really interest me any more. That chapter is now closed." Stefanie Graf leaves little room for doubt when asked about her life in 2015. Visiting the Roland Garros tournament the former world number one acts as an ambassador for Longines in aid of children who have been traumatised by exile, war and violence. "Children for Tomorrow" her foundation, has been supported by Longines since 2008.

Such partnerships are not that common in the business of sport. Stefanie Graf, who earned some 22 million dollars in her career, married Andre Agassi in 2001, himself a winner of an additional 31 million. So it's by no means a question of money.

Furthermore, both spouses manage their own foundation, both have retired from their sport and therefore offer much less media exposure than the current champions. So why engage with a couple that is doubtless still glamorous but much less visible than any other ambassador who is still active in the sport?

The key word is elegance
The official reply from Longines comes as one word: "elegance". The brand groups its ambassadors under this heading, without necessarily communicating what the objective criteria for judging such "elegance" are.

In reality, the balance among the Longines ambassadors is subtle and comprises a mixture of visible stars and lesser-known but highly active personalities, in other words a mixture of form (media exposure) and substance (work on the ground by those who have retired from their careers).

This strategy started in 2007, when Longines took over tennis from its sister brand Rado. Andre Agassi signed up with the brand in the same year and was followed by his wife the following year. High-profile actors such as Simon Baker and Kate Winslet later joined the committed duo. And the Longines sponsorship model was born.

From Roland-Garros to Kosovo
Stefanie Graf's commitment is as deep as it is tangible. "We are based in Hamburg but we also work in Cape Town, Eritrea and Kosovo," she points out. "We work with children who are sometimes not even two years old, with the help of psychologists and translators. We have a permanent team of 20 people who have already helped some 350 children."

It's easy to imagine what a return to the world of tennis by Steffi Graf would generate in terms of enthusiasm...and visibility for Longines. But the woman concerned dismisses this out of hand: "As a player, there is no question of it, I don't play any more and in any case my body would not be able to withstand it (Editor's note: Steffi Graf had already suffered major injuries and undergone operations to her back and knees in 1997 and 1998As a coach I would be on the road for around 30 weeks of the year but today I have a husband, two children and a foundation. My life is already busy enough!" So only the legend of Steffi Graf remains, but given that she still has a loyal following of fans from 7 to 77 years old, it is still b even 15 years after her retirement.

On Saturday 4 April 2015, Scott Brash on Hello Sanctos won the Longines Global Champions Tour Grand Prix of Miami Beach and was presented with an elegant Longines watch by Mr. Charles Villoz, Vice President of Longines.

This event offered a great opportunity to discover Conquest Classic, a line of Longines timepieces dedicated to the equestrian world. The official watch of the Longines Global Champions Tour of Miami Beach was a lady model in steel from this collection. Set with 30 diamonds, it houses a mechanical calibre and displays a dial of white mother-of-pearl. Just as the entire Conquest Classic line, the screw-down case back of this timepiece is fitted with a sapphire glass.

Longines, Official Timekeeper of the Dubai World Cupt and Presenting Partner of one of its highlights, the Dubai Sheema Classic presented by Longines, celebrated the 20th edition of the Dubai World Cup on Saturday 28 March 2015.

The winners of this year's Dubai World Cup, among which were His Highness the Aga Khan, Alain de Royer-Dupre and Christophe Soumillon, respectively winning owner, trainer and jockey of the 2015 Dubai Sheema Classic presented by Longines, as well as H.E.Sh. Hamdan Bin Mohammed Al Maktoum, Saeed bin Suroor and William Buick, respectively winning owner, trainer and jockey of the 2015 Dubai World Cup, and Longines Ambassador of Elegance Aaron Kwok were presented with a special 20-timepiece-limited edition of the Conquest Classic Moonphase from the hands of Mr. Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing and Mr. Patrick Aoun, Regional Brand Manager Longines Middle East. The sophistication of this rose gold chronograph, including a moonphase display, makes it an eminently refined timepiece and echoes the excellence and elegance of the stars of the equestrian universe.

In addition, this raceday witnessed the victory of Ana Pribylova at the Longines Most Elegant Lady prize and Marlon Weir at the Best Dressed Man prize. They were honoured by receiving refined Longines watches as well.
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During single Swiss leg of the Longines FEI World Cup™ series last Sunday, one of the highlights of this year's Mercedes-Benz CSI Zurich, the best pair was Sergio Alvarez Moya (ESP) on Carlo. Bertram Allen (IRL) on Molly Malone V finished second while Rolf-Göran Bengtsson from Sweden riding Casall ASK reached the third place. The winner was presented with a Longines timepiece by Mr. Charles Villoz, Vice-President of Longines. The winner of Friday's Longines Grand Prix, Penelope Leprevost (FRA) on Flora de Mariposa, received an elegant watch of the Swiss watch brand.

The official watch of the Mercedes-Benz CSI Zurich was the new Conquest Classic Moonphase. This chronograph combines Longines' passion for equestrian sports with the horological and traditional know-how of the brand.

For its latest creation, the , the brand has replicated the lines of one of its pilot watch dating from the 1950s.

The 47.50 mm diameter of the original model has been reproduced, as well as the dial with its 24-hour scale, available in black or silver. The steel case has a closed back, decorated with Longines' famous hourglass symbol, in use since 1867. Each watch in this exceptional series is numbered.

houses the L789 self-winding, mechanical movement. This new column-wheel chronograph calibre, produced exclusively for Longines, is an adaptation of Longines' own single push-piece movement.
The watch features a chronograph function, displays the time on a 24-hour scale, and has a small seconds at 18 o'clock plus a date aperture at 12 o'clock, at the bottom of the dial. It is fitted on a black or brown alligator strap to match the colour of the dial.

The 140^th Kentucky Derby was held this past weekend in Louisville, KY, and kicked off the first in the Triple Crown of Thoroughbred Racing. Right there through it all - the entire Kentucky Derby weekend and for the upcoming races - is Longines. In fact, Longines is the Official Watch and Timekeeper of the   Kentucky Derby, the Entitlement Partner of the Longines Kentucky Oaks 140 that is the races and festivities that take place the day before the Derby, and the Official Watch and Timekeeper of the Preakness Stakes and the Belmont Stakes (the upcoming two legs of the Triple Crown).

The brand's role in equestrian sports dates back to the late 1800s when it created its first chronograph movement, which later appeared on racetracks to time performances and races to the seconds. In the early 1900's Longines began its show jumping involvement and then moved on to flat racing and endurance competitions -- where precision is everything.

The Kentucky Derby represents the epitome of thoroughbred racing and Longines provided its guests with access not only to the Turf Club for prime viewing of the two days of races, but also with attendance to the incredible Taste of Derby event (wherein chefs from across the USA are flown in to demonstrate their skills and offer a taste of their most special dishes), to the Winner's Party (thrown after the Derby with the owners, trainer and jockey of the winning horse present), and with an exclusive tour of the paddocks. In all, the event is a breathtaking experience not to be missed.

In evidence of its support of the Kentucky Derby, Longines' overwhelming presence could be seen everywhere at Churchill Downs thanks to free-standing clocks, a digital Longines Kentucky Derby Countdown Clock on the Churchill Downs' track and more (the same will hold true at the two upcoming races). Additionally, the brand hosted a fashion show on the Kentucky Oaks Day, and presented the winner with a Conquest watch. On Derby Day, the brand presented Conquest watches to the owner, trainer and jockey of the wining horse, California Chrome.

"This year we celebrate 60 years of Conquest," says Juan-Carolos Capelli, vice president, head of international marketing of Longines Watch Co. "It is also the year of the horse and so we are very excited to present some new Conquest watches, including a limited edition in gold that is a re-edition of the first one. It is a real pleasure to be a part of the Kentucky Derby and all of the equestrian sports we support."

The Conquest Classic collection is a tribute to the early chronographs the brand produced for race enthusiasts and jockeys in New York. The new watches are fitted with self-winding movements offering a mix of tradition and watchmaking savoir-faire. 

The Longines Tachymeter Chronograph features a technical tool initially introduced around 1811 to measure the hourly pace in assembly lines, as well as the velocity of the first modern means of locomotion: the tachymeter. To measure the hourly pace, the chronograph is started at the beginning of a task and stopped once the task is completed. The hand then shows the average production pace per hour. To find out the velocity of a subject, the chronograph is activated at distance zero and stopped once the distance of one kilometre has been covered. The hand then indicates the average velocity in units measured.

The Longines Tachymeter Chronograph now combines in a very unique way the technical specifications of a tachymeter with the values of the brand, namely tradition, performance and elegance. The circular steel case with a diameter of 41 mm houses the caliber L688, a self-winding mechanical movement with a column-wheel chronograph mechanism exclusively developed for Longines, which can be admired through a transparent case back. The model features a date aperture at 4h30, a small second at 9 o'clock, a 30-minutes counter at 3 o'clock and a 12-hours counter at 6.
Besides its extraordinary technical features, the model stands out with its remarkable design. The white lacquered dial is inspired by the one of a chronograph developed by Longines in 1934 and contrasts perfectly with the black Arabic numerals, the tachymeter scale in blue (1000 m) and red (100 m). A subtle touch of elegance is added to this model by its blued steel Breguet hands indicating hours and minutes and the blued steel counter-weight line pear hand indicating the seconds. To complete the traditional yet contemporary design of the model, it is mounted on an elegant black alligator strap.

Located at the heart of the Longines head office in St-Imier, the Museum was completely refurbished in 2012 to mark the brand's 180th anniversary. It houses many treasures including a magnificent square timepiece that was the inspiration for the Longines Heritage 1968. The Longines Heritage 1968 is available in two sizes: 26 x 26 mm and 33 x 33 mm. The grey brushed dial features black, finely painted Roman numerals and a chapter-ring around the outside. A fine line of black varnish on the minute and hour hands echoes the lines of the numerals, providing a delicate contrast.
While the square case is at first glance more classical, the Longines Heritage 1968 reveals an interesting profile with its slightly bevelled glass that protrudes over the middle. Moreover, the trapezium-shaped date aperture lends the watch a fresh, avant-garde air that contrasts with the more stringent lines of the case.  The watch is fitted with a mechanical movement, L595 and the whole is mounted on an elegant black alligator strap. Also available in steel.
 

The Swiss watch brand and Capannelle reaffirmed their collaboration for the third year on 24 October 2013 during an elegant event held at the Ara Pacis Museum in the centre of Rome. That same evening the Premio Longines Longines Lydia Tesio - Le Signore dell'Ippica were awarded to seven women known for their exceptional commitment to the equestrian world.
The Capannelle racecourse was the stage of the Premio Longines Lydia Tesio, an international group 1 race of 2000 meters for mares aged 3 years and up, on Sunday October 27. Fabio Branca on Charity Line won this race in 2'03''06. The jockey, the owner of the horse and the trainer received a Longines watch.
The Premio Longines Lydia Tesio is dedicated to the memory of Donna Lydia, the first Italian woman in horseracing history. She was the wife of the famous thoroughbred breeder Federico Tesio. It explains why the "Premio Longines Lydia Tesio - Le Signore dell'Ippica", a prize meant to reward the exceptional commitment of women in the equestrian world, was awarded on the same week to seven women.
During this week, Longines presented a watch that embodies its philosophy: Longines DolceVita. The official watch of the event is a quartz timepiece in steel and rose gold. It is set with 32 diamonds (0.269 carat, Top Wesselton VVS) whose sparkle emphasises the rectangular form and harmonious proportions of the case. The white dial features ten indices, an Arabic numeral 12 and rose hands that indicate the hours and minutes, with a small second at 6 o'clock. This elegant, contemporary model is mounted on a steel and rose gold bracelet.

The Commonwealth Games is an international, multi-sport event involving 70 teams of athletes from the Commonwealth of Nations. The largest multi-sport event ever to be held in Scotland, it will take place from 23 July - 3 August 2014. The event was first held in 1930 and takes place every four years. Glasgow 2014 will be the 20th Commonwealth Games and will feature 17 sports in 11 days of competition with 261 medal events on show. The Games will play host to 4500 athletes and sell 1,000,000 tickets with the event aided by an army of up to 15,000 local volunteers.
Her Majesty Queen Elizabeth II launched the Glasgow 2014 Queen's Baton Relay on its global journey on Wednesday 9 October 2013 in a ceremony at Buckingham Palace attended by some of Scotland's greatest athletes, inspirational young people and senior representatives from across the Commonwealth.
The Queen placed Her message calling the athletes of the Commonwealth to next summer's Games inside a baton specially crafted in Scotland which will now travel to the 70 nations and territories of the Commonwealth before being opened at the Opening Ceremony.
The Queen's Baton Relay is a unique tradition that unites two billion citizens of the Commonwealth in a celebration of sport, diversity and peace and rallies 4,500 athletes from the 70 nations and territories. The Queen's Baton Relay and the Queen's Baton hold special royal significance. Her Majesty Queen Elizabeth II is the Patron of the Commonwealth Games.
Longines' involvement in the Commonwealth Games dates back to 1962, when it was the timekeeper of the event in Perth (Australia).

After their victory in the Prix de Diane Longines in June 2013, Thierry Jarnet and Treve won the Qatar Prix de l'Arc de Triomphe on Sunday 6 October 2013. Longines was partner and official timekeeper of the event for the third consecutive year. The Swiss watch brand was the title partner of another international Group 1 race on the same day, the Prix de l'Opera Longines, won by Christophe Soumillon on Dalkala.
In the frame of its partnership with France Galop, Longines is the official timekeeper of the racecourses of Chantilly, Deauville and Longchamp, as well as the title partner of the Prix de Diane Longines. The Swiss watch brand is also partner of the Qatar Racing and Equestrian Club.
The Official watch of this year's Qatar Prix de l'Arc de Triomphe was Longines DolceVita. This collection has been an enormous success, thanks to its contemporary elegance. These models are a horological interpretation of the easy-going Italian way of life - la dolce vita. The perfectly harmonious proportions of the rectangular timepieces in this collection are its unique characteristic.

Launched in 1997 and inspired by models created in the 1930s, the DolceVita collection is a tribute to the charm of the Italian way of life. The DolceVita L5.155.0.16.6 is in steel. Its rectangular case is set with 32 diamonds. The dial is white with 10 indices and 1 silvered Arabic numeral. A quartz movement, the calibre L178, animates the timepiece.
Longines' three ambassadors of elegance, the Oscar-winning actress Kate Winslet, the Bollywood icon Aishwarya Rai Bachchan, and the beautiful actress and model from the Far East Chi Ling Lin, enjoy their first roles in the Longines DolceVita advertising spot that gives a contemporary twist to the traditional dolce vita. The film uses the particular atmosphere of the streets of old Rome, bathed in sunlight, as well as the natural elegance of the brand's three amazons.
 
 

Solemia and jockey Olivier Peslier have been the heroes of the Qatar Prix de l'Arc de Triomphe watched by over 50,000 people at the Longchamp racecourse. At the finish line of a breathtaking race, Olivier Peslier and his 4 year old filly have beaten Christophe Soumillon and Orfevre. Another highlight of the day, the Prix de l'Opera Longines has been won by Ridasiyna and Christophe-Patrice Lemaire. This year the famous Swiss watchmaker was involved in the prestigious Qatar Prix de l'Arc de Triomphe as official timekeeper for the second time as part of the partnership between the brand and the Qatar Racing and Equestrian Club and France Galop.

Longines' passion for horses began with the manufacture of a pocket chronograph depicting a jockey and his mount, engraved by hand on the back of the case. Since at least 1881, Longines has been committed to horseracing and its chronographs have been highly sought after by racegoers. Today the brand is official partner and timekeeper to numerous prestigious events around the world, embracing horseracing, show jumping and endurance riding. Along with the Qatar Prix de l'Arc de Triomphe it is affiliated to other iconic races such as the Prix de Diane Longines, the Dubai World Cup, Royal Ascot, the H.H. The Emir's Trophy presented by Longines, the Longines Hong Kong International races, the Longines Singapore Gold Cup, the Melbourne Cup Carnival, the Longines Handicap de las Americas, the Grand Prix Longines Lydia Tesio, the Longines Grosser Preis von Baden and the Kentucky Derby.

As part of its partnership with France Galop, the famous Swiss watchmaker is present at Chantilly, Deauville and Longchamp racecourses as the official timekeeper and the title partner of the Prix de Diane Longines. The brand is also the official partner and timekeeper for all the events organised by the Qatar Racing and Equestrian Club.

In the frame of the Qatar Prix de l'Arc de Triomphe, Longines introduced a chronograph from The Longines Saint-Imier Collection, a line that has been inspired by the origins of Longines' watchmaking tradition. The sleek lines and the distinctive lugs provide these new models with a subtle balance between classical and contemporary design. With a diameter of 41 mm, this chronograph is fitted with a column-wheel movement L688, developed and produced exclusively for Longines. Its case in steel displays a black dial and is fitted with a steel bracelet.

 The Agassiz 180th Anniversary Limited Edition watch is a contemporary addition to the collection launched in 1982 as a tribute to the founder of Longines, Auguste Agassiz. This model has an ultra-slim rose gold case with a diameter of 25.50 mm set with 180 diamonds. The timeless style of this exceptional timepiece, fitted with a quartz movement, is completed by the mother-of-pearl dial featuring twelve diamond hour-symbols. Mounted on a black alligator strap, this sleek and sophisticated model is available in a limited series of 180 pieces.

Worldtempus - 12 March 2012

Tissot sold more than three million watches in 2011 and Swatch Group colleague Longines passed the one million mark in 2011. In other words, these two Swatch Group companies comfortably perch on many wrists around the world, not the least of whom are located in China - which undoubtedly is these two brands' biggest single market.
The tactile success
"13 years ago Mr. Hayek asked who wanted to produce a tactile watch, and I was the only one who raised my hand," Tissot CEO Francois Thiebaud said.
The tactile watch, of course, is the highly successful T-Touch, a multifunctional watch that has been a pearl of the Tissot collection since its launch in 1999. "I am a private pilot myself and enjoy a multifunctional watch," Thiebaud revealed. "I had no doubt about the success of this kind of technology put into a wristwatch"

No regrets
"The T-Touch collection today accounts for more than 250,000 pieces of our annual sales," Thiebaud revealed, clearly not regretting his choice of production at the fateful Swatch Group meeting 13 years ago.
The success of the T-Touch, however, is not the only reason why he is all smiles. The company he captains experienced a sales increase of 45 percent from 2009 through 2011 - years in which many other brands struggled. This primarily occurred thanks to the huge demand from Chinese clients buying both from their mainland retailers and foreign outlets when traveling.
With an average price of 200-500 Swiss francs, Tissot offers both classic Swiss timepieces and innovative, sporty watches such as the T-Touch. Thiebaud and Tissot must be doing something right since one in five exported Swiss watches is a Tissot. "We sold 3.4 million watches in 2011 and I expect to sell four million watches in 2012," Thiebaud smiled.

Understanding the Chinese
How did Tissot become so hugely popular in China? We asked Longines CEO Walther von Känel, one of the most experienced and respected CEOs in the Swiss watchmaking industry, attending his 37th Baselworld.
"Longines sent its first invoice to Chinese clients back in 1867. Our history with the Chinese market goes way back. I visited China for the first time in 1971 and made business directly with the government. A few years later, the first Chinese delegation visited Switzerland," von Känel explained his first acquaintance with the largest consumer of Swiss watches today.
"In the 1980s, we opened our first representative office in mainland China (including Omega and Tissot --ed). Doing this gave us the opportunity to study the culture and get to know the Chinese customer up close," von Känel explained. "Understanding local culture is essential for any sale."

One million watches
Longines produces watches that are b in the 1000-1300 Swiss franc segment. "We passed one million watches in 2011," von Känel revealed. "That means that we sell 6-7,000 watches a day of sales," he laughed, declining to comment on what markets will come after BRIC.
"Longines is everywhere. Right now in China there's no limit for the next ten years. As long as Longines stays focused and maintains our continuing production and consistent quality and development then we will stay on top of the world. As I tell my colleagues every year, we need to reach the magic numbers and stay positive," von Känel leaned in over the table to emphasize his remark.

The Andre Agassi Foundation for Education raised more than $26.1 million, a record amount, at the 16th Grand Slam for Children benefit concert, in conjunction with its longtime partner and presenting sponsor, Swiss watchmaking brand Longines. A donation of $18 million from Kirk Kerkorian, $1.5 million from the Engelstad Family Foundation and $1 million from Windsong Trust combined with ticket sales and proceeds from a live auction accounted for the largest amount raised in a single night for the Andre Agassi Foundation for Education. The package including a weekend for four at the 2012 Kentucky Derby and a Longines Master Collection Moon Phases "Andre Agassi" special watch was auctioned for $90,000. The funds benefit the Andre Agassi College Preparatory Academy (Agassi Prep), a tuition free public charter school serving students in historical West Las Vegas.

"I am both astounded and humbled by the generosity and compassion of our community, the artists, sponsors, partners and donors," said Andre Agassi. "With b support from our presenting sponsor Longines, the Engelstad Family, Windsong Trust and a truly magnanimous gift from Kirk Kerkorian, this record- breaking evening will make a positive difference in students' lives as we continue to work to transform education."

Longines, represented by President Walter von Känel, was delighted to be for the first time the presenting sponsor of the Grand Slam for Children.

Held Saturday, October 29th at Wynn Las Vegas, the Grand Slam featured a star-studded lineup of performers including Michael Buble, Jimmy Kimmel, Martina McBride, Smokey Robinson and Train, with surprise appearances by Gladys Knight, Signature Group and comedian Jeff Ross.

A.J. Green, a graduate of Agassi Prep, performed a heartfelt introductory song and the school's drum line started the festivities for the evening.

The Grand Slam brings together international stars and noted artists- from music to comedy - to build awareness and raise money for the Foundation's biggest fundraiser. Dedicated to transforming and elevating education, the Foundation opened Agassi Prep in 2001. In 2009, the public charter school graduated its first senior class, with 100 percent of graduates accepted into college, as were the graduates of the classes of 2010 and 2011. The Foundation's work is directly impacting students in Las Vegas, Agassi's hometown community, but it has broader implications for education nationwide.

WORLDTEMPUS - 5 September 2011

Though Andrasch Starke raced on a total of nine different horses in nine of the ten races that took place yesterday as the exciting close to a wonderful week in Iffezheim / Baden-Baden, I kept betting on him in the wrong races. Starke, you see, won the race that counted, though not the race that I thought he would win after listening to experts in horse racing expound upon the recent past of the jockeys, horses, and trainers taking part in yesterday's Grosser Preis von Baden. This sixth and final day of racing on the Iffezheim track closed with a bang.

It was indeed Andrasch took the podium, triumphant on Danedream, in the race in which Longines offered a total of 250,000 euros and the prize of honor to the winners.
The Iffezheim week is a highpoint of the social calendar in the German state of Baden in addition to being the most important event on Germany's horse racing calendar. Therefore, it should come as no surprise that there is a grand prix ball to celebrate the sporting occasion. Longines, the event's timing partner, also took guests to the Saturday evening gala event emceed by German actor Sky du Mont ("Der Schuh des Manitou") and during which Gloria Gaynor ("I Will Survive") sang her hits.

If Longines had only been able to predict exactly which race Starke was going to win, I would have been able to partake more fully in the whole "grand prix" experience, though. Shouldn't there be a watch for that? Unfortunately, the Dolce Vita - the official watch of the Grosser Preis von Baden-Baden - wasn't quite outfitted with this function.

As part of The Longines Sport Collection, the Conquest line has been given extra sparkle thanks to the scattering of diamonds. A first glittering model is set with 120 diamonds around the bezel while a second model combines the brilliance of these precious stones with the strength of ceramic. The dynamic beauty of the Ladies Diamond Conquest models, achieved through a marriage of sporty design and glittering diamonds, echoes the fine balance between performance and elegance that characterises the Conquest line. Sporty women who appreciate elegance will find exactly what they are looking for in the new Ladies Diamond Conquest.

The Conquest line is aimed at those women who enjoy sport but are not willing to compromise on elegance. Thanks to the use of diamonds and the innovative combination with ceramic, the new models in this line add a touch of sophistication to the sporty beauty of Longines' range of products. With its delicate balance, the Ladies Diamond Conquest watch is the ideal watch to weapon many sporting occasions; during an equestrian competition, a tennis tournament or while having fun on the ski slopes, but in the same vein it will add a touch of elegance worn for a cocktail party or a formal dinner.

Ladies Diamond Conquest is available in two versions.
The first has a bezel set with 120 Top Wesselton VVS diamonds, with a white mother-of-pearl or a black dial set with 11 diamonds as indices. This glittering timepiece with its sporty elegance is mounted on a stainless steel or a black or white ceramic bracelet. The second version boasts a dynamic beauty which has been achieved by the use of ceramic embellished with 54 Top Wesselton VVS diamonds set around the inside of the bezel and on the dial. The bezel and the bracelet are reinforced by the use of white or black ceramic while the matching dial - white mother-of-pearl or black - completes the appeal of this model. A special version is also available mounted on a steel bracelet. The Ladies Diamond Conquest line now includes thus eight new models.

As with all the models in the line, the Ladies Diamond Conquest has a screw-in back cover while the crown has a lateral protection. These new models are water-resistant to 5 bar and the bracelets have a folding safety clasp. The stainless steel case has a diameter of 35 mm and houses a quartz movement that shows the hours, minutes, seconds and date.

Thanks to their delicate balance between performance and elegance, these robust timepieces are ideal for women who enjoy sport but at the same time appreciate refinement. The Ladies Diamond Conquest models have added a new dimension to the Conquest line thanks to the inclusion of diamonds and the combination of these precious gems with the strength of ceramic.

Since it was launched in 1997, the Longines DolceVita collection has been an enormous success, thanks to its contemporary elegance. These models are a horological interpretation of the easy-going Italian way of life - la dolce vita. The perfectly harmonious proportions of the rectangular timepieces in this collection are its unique characteristic. Today Longines has turned a new page in the life story of the Longines DolceVita with brand new versions that combine steel and rose or yellow gold. The famous Swiss watchmaker has now created a new addition to the collection with a dial set entirely with diamonds, as the "jewel in the crown". This exquisite watch reflects the light in a host of subtle colours through the fiery brilliance of the diamonds and the elegant combination of the different metals - a true jewel in its own right.

Longines DolceVita really epitomizes the brand's core value of elegance. Unveiled for the first time in 1997, this collection of watches has made its mark all around the world and now adorns the wrist of many beautiful women. The inspiration for the design was found in the easy-going Italian way of life - la dolce vita. The rectangular shape of the case, with its sleek silhouette, offers the opportunity for many variations. Longines has now decided to launch a new range of models in the Longines DolceVita collection with designs that are refined and attractively fresh. Two colours of gold have been chosen to enhance the brilliance of the steel. Various different versions are available in steel with yellow gold or steel with rose gold. A new dimension has been added to the elegance of Longines' timepieces.

As a tribute to la dolce vita and its horological interpretation, a further exquisite model set with diamonds has now been added to the Longines DolceVita collection. The dial of this new model is set with 212 Wesselton VS diamonds (0.508 carats) while the case is also set with 32 Top Wesselton VVS diamonds (0.269 carats). The steel and rose gold bracelet sits perfectly with the distinctive shape of the case.

The other steel and gold models in the Longines DolceVita collection are available in four sizes. The choice also includes a white dial with Arabic numerals and indices, a "flinque" silvered dial with blue Roman numerals or a white mother-of-pearl dial set with diamonds. The steel and rose gold versions are also available with a white mother-of-pearl dial with arabesque numerals. Like the rectangular case in steel and gold, the bracelet also combines the brilliance of steel with the soft warmth of gold. Various models in this line are set with diamonds. All the timepieces are fitted with a quartz movement.
The three Longines Ambassadors of Elegance, Oscar winning Actress Kate Winslet, Bollywood star Aishwarya Rai Bachchan, and the beautiful Asian actress and model Chi Ling Lin play the leading roles in an advertising spot for the Longines DolceVita collection which is a contemporary interpretation of the la dolce vita. The film cleverly combines the unique atmosphere of the streets of Rome with the natural elegance of its three stars.

Longines is proud to be the official partner and timekeeper for the Roland Garros French Open. In an extension of this partnership with the world of tennis, Longines has also become the official timekeeper for the Rakuten Japan Open Tennis Championship and of the Kremlin Cup in Moscow. Andre Agassi and Stefanie Graf, that legendary pair of champions, are also Ambassadors of Elegance for the Swiss watch brand.
Now Longines is extending its commitment within the world of tennis by sponsoring the "Real Tennis HD" game on the iPad.
Meet up with the greatest players on the circuit in the best tennis game on iPad! Use the "accelerometer" controls to serve, as well as a joystick for a truly intuitive control method! Participate in Career mode and progress in the various tournaments on clay, grass or synthetic courts. Test your racquet skills against your friends in local multiplayer mode!
Click here to download the "Real Tennis HD" game from the Apple Store.

In 1947 France instigated a series of exploratory missions to the Arctic and Antarctica under the leadership of a renowned scientist, Paul-Emile Victor. These expeditions brought together geologists, geodesists, meteorologists, physicists, biologists, geographers and glaciologists all were aiming to explore, study and understand the North and South Poles. The mass of equipment required by the first Paul-Emile Victor missions for exploring these inhospitable regions included four Longines ship's chronometers and fifteen Longines wristwatches which were used for determining their astronomical position. In honour of these exploratory missions the Swiss watchmaker has re-issued the time-piece used by the scientists on the Expeditions Polaires Françaises - Missions Paul-Emile Victor to explore Greenland and the Adelie Coast.

In the second half of the 1940s, public opinion was fascinated by the most distant corners of the Earth, which aroused a passionate interest among many people. Like other countries, France set up a body for organising national scientific expeditions, namely to the Arctic and Antarctica. Paul-Emile Victor, an ethnologist and explorer who had already spent a good deal of time in Greenland during the 1930s, was mandated to create and manage the new office. Between 1947 and 1976 the Expeditions Polaires Françaises - Missions Paul-Emile Victor organised 150 trips to Greenland and the Adelie Coast, led by the ethnologist.

A considerable amount of equipment was necessary for these expeditions in order to deal with the difficult conditions that prevailed in the inhospitable areas to which they were going. For example the expedition that left Europe in May 1948, took seven amphibious tracked vehicles, two Dakota aircraft, tractors, laboratory trailers, a mobile weather station, tents, sledges and 30 lorry-loads of supplies. For this exploratory trip the scientists also took four Longines chronometers, three being set to civil time and one to sidereal time. Fifteen members of the expedition wore stainless steel wristwatches made by Longines. These time-measuring instruments were intended primarily for determining the astronomical position of the expedition (they were also used for precise geodesic calculations). The reports on the performance of these timepieces written by the scientists who used them are a reminder of the crucial role such instruments played in scientific expeditions to the remotest parts of the world. By being part of these scientific expeditions in the mid-20th century, Longines also travelled northwards and southwards, to the two Poles.

The Longines watch that the members of the Expeditions Polaires Françaises - Missions Paul-Emile Victor wore was a stainless steel wristwatch with a centre seconds. A centrally mounted second hand was still quite rare in the 1940s but apparently met the need for easy reading, as illustrated by the use of luminescent coating on the hour symbols, the numerals and the hands. A point of interest is that the Longines 12.68N calibre used in this model had an anti-shock device that was different from the standard feature in other Longines watches.

Longines has decided to re-issue the timepiece that accompanied the scientists who took part in the Expeditions Polaires Françaises - Missions Paul-Emile Victor as a tribute to these expeditions to the Arctic and Antarctica to explore the remotest corners of our planet. The Longines Expeditions Polaires Françaises - Missions Paul-Emile Victor watch is an accurate reproduction of the instrument used at the time by the geologists, geodesists, meteorologists, physicists, biologists, geographers, glaciologists and film-makers that joined the expedition. Fitted with a self-winding mechanical movement, this model has a date aperture at 3 o'clock and a silvered dial with hour symbols and Arabic numerals, as well as hands coated in Super-LumiNova. It is available on a strap in either genuine brown alligator skin or black leather. The Longines Expeditions Polaires Françaises - Missions Paul-Emile Victor watch is engraved on the back of the stainless steel case, recalling the two geometrically opposed destinations of these legendary expeditions - the Arctic and Greenland, and the Antarctic and the Adelie Coast.

1980s: More ultra-thin designsTechnical innovation marked the start of the decade and opened new areas to pioneering design. In 1980 the creation of a diminutive movement, caliber L960, designed for women's watches, gave Longines' creative teams fresh impetus, resulting among other successes in a silver medal at the Bijhorca jewelry and watch salon in Paris. Longines' "Clip" design also won the Montres et Bijoux de Geneve prize that year.In 1982 Longines celebrated its 150th anniversary with a collection of ultra-slim gold watches called Agassiz. Only 3 mm thin yet water-resistant. These models have remained in the Longines collection since under the name of La Grande Classique de Longines.By 1983, steady research and development miniaturization efforts yielded caliber L961, a tiny baguette movement barely 1.75 mm thick, leading to the design of breathtakingly slim women' s watchesLongines and Ferrari
1982 saw the birth of a new advertising campaign featuring a special collection dedicated to Longines' partnership with the Ferrari Formula 1 Racing team. The advertisement for this collection was photographed at the fabled Paris restaurant La Grande Cascade.The conquest of precision
In 1984, Longines launched its Conquest line fitted with the VHP (Very High Precision) movement developed by Longines. Thanks to their thermocompensating design, VHP models are 5 to 10 times more precise than a normal quartz watch.Longines and the world of gymnastics
After having timed a great number of gymnastics events, starting with its initial efforts at the 1912 Swiss Federal Gymnastics Meet in Basel, Longines in 1989 became the official partner, timekeeper and data-handling operator of the International Gymnastics Federation (FIG) and the European Gymnastics Union (UEG). In 1997, it awarded its first Longines Prize for Elegance in gymnastics at the World Rhythmic Gymnastics Championships in Berlin, Germany, to Russian gymnast Yanna Batyrchina.1990s: La Grande Classique de LonginesBased on its Agassiz designs in gold, Longines launched its La Grande Classique de Longines collection of ultra-slim designs in stainless steel."L'Elegance du temps depuis 1832"
With the introduction of the now-established Longines DolceVita collection based on Longines models from the 1920s and 1930s, Longines introduced its baseline, "L'Elegance du temps depuis 1832" (Elegance in Time since 1832) in 1997.Cadran d'Or
The Longines DolceVita chronograph won the prestigious French prize, Cadran d'Or, in the "Men's Luxury Watch" category in 1999."Elegance is an attitude"
Two years later came the launch of the current "Elegance is an attitude" advertising campaign featuring legendary stars of the silver screen Audrey Hepburn and Humphrey Bogart along with icons of contemporary elegance representing various cultural backgrounds.

Agnieszka is joining the family of Longines testimonials that includes the legendary couple Andre Agassi and Stefanie Graf.
Longines is proud of its long history of sports timekeeping. As the official partner of the legendary French Open at Roland Garros since 2007, the Swiss watch manufacturer is delighted to be able to include in its family of ambassadors of elegance two of the most famous winners of the prestigious Paris tournament, Stefanie Graf and Andre Agassi. Incidentally, the couple will be celebrating the 10th anniversary of their triumph in Paris on 6 June at a Longines event not to be missed.

Agnieszka Radwanska will also be present and will be making her first international appearance as a Longines Ambassador of Elegance. The young talent will of course also be competing at the French Open this year for the third consecutive time.
This young player is the product of a family success story. Like her illustrious predecessor Stefanie Graf, Agnieszka started playing tennis at the age of 4, spurred on by her father. She grew up and trained in Gronau in Germany. After going professional in 2005 she succeeded in reaching the last 16 at Wimbledon that year. Agnieszka won her first tournaments (singles and doubles) two years later. In 2008 this young girl became the first-ever female Polish player to reach the top 10 in the world rankings.
A basically calm but extremely determined person, Agnieszka hopes to become the world no. 1 one day ... no more, no less!
What does Agnieszka think about her partnership with Longines? "It's a privilege to be a Longines Ambassador of Elegance. To represent this fantastic watch manufacturer alongside such tennis legends as Stefanie Graf and Andre Agassi is a real honour. I love Switzerland and I adore watches but until now I've never had a watch made by such a beautiful brand," she announced at her press conference in Warsaw.
On the subject of this new partnership, Walter von Känel, President of Longines, said that he was delighted to welcome the young Polish tennis player to the Longines family and was looking forward to congratulating her on her future successes.

The Longines Column-Wheel Chronograph

On the strength of its long experience in timing, Longines has designed a timepiece that pays tribute to the various timing mechanisms developed during the company's history. Named the Longines Column-Wheel Chronograph, this model houses a brand new calibre whose exclusive development by ETA was mandated and financed by Longines and other brands within the Swatch Group. This self-winding, chronograph movement has a column wheel which drives the mechanism that measures periods of time - a technical device used by the famous St. Imier brand since 1878.
Longines started manufacturing timing equipment in 1878 with the launch of a simple 20 line chronograph; reference number 20H, that had a column wheel (covered by a washer) that governed the chronograph mechanism. Following Longines' progression into the field of timing, almost all the measuring equipment devised by the company used this same principle. Both calibres for pocket chronographs made by Longines, such as the 19CH (1889), the 19.73 (1887), the 19.73N (1909) and the 19.73N with a split-seconds function (1922), the 18.72 (1929) or the 24 line calibre intended specifically for sports timing (1939) and movements for the brand's wrist-chronographs, such as the 13.33Z (1913), the famous 13ZN (1946) or the 30CH (1947) thus all incorporated column-wheel systems for controlling and activating the chronograph functions, which varied according to the specific calibre.
This collection of timing equipment formed the foundation for Longines' history of involvement in timing and the world of sport. The mechanical, column-wheel chronograph thus became a traditional and authentic technical device at Longines. The new Longines Column-Wheel Chronograph model continues this horological heritage into the 21st century.
Having identified the modifications that have affected the world of mechanical timepieces over the past few years (a marked demand for high-quality mechanical watches, the popularity of mechanical chronographs and a fascination for traditional horological devices among the general public), Longines and other brands within the Swatch Group mandated and financed the exclusive development of a self-winding movement with a column wheel for a wrist-chronograph which has now been produced by ETA. This calibre is a contemporary embodiment of a long tradition of mechanical timing which is Longines' heritage.
Fitted with 27 jewels, the L.688.2 movement is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm. The blued steel column wheel controls the chronograph functions (start, stop, return to zero) and is part of a work of art that is a stylish update of a traditional technique. Beyond its sleek design, the L.688.2 calibre is an inspiring creation designed specifically to meet the demands of timing.
 To house this brand-new, exclusive movement the watchmaker has chosen classical and elegant lines that are reminiscent of the timepieces that contributed to its success during the 20th century. The Longines Column-Wheel Chronograph has a stainless steel case with a diameter of 40 mm that houses the L.688.2 calibre whose intricate workings can be admired through the transparent case back. The gold-plated Dauphine-style hands are mounted on top of a silvered dial featuring, gold-plated applied hour symbols, a small seconds at 9 o'clock, a 30-minute continuous action counter at 3 o'clock and a 12-hour continuous action counter at 6 o'clock. The timing features of the Longines Column-Wheel Chronograph combined with a classical design make this model a contemporary watch that echoes the great tradition of mechanical timing.
Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 175 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.