Buy Longines Stainless steel Watches, Longines Stainless steel Replicas Sale

Longines Presence 23.5 Quartz Yellow (L4.220.2.12.7)

Great deal, Quick shipping!!! THANKS!!!

---- [Rating: 5 / 5 stars]

Review by Brian Ulen, From Us Philadelphia

Longines Master Collection Retrograde (L2.714.8.78.3)

This watch just did not have the beauty and appearance of quality I was expecting by the other reviews, but for the price it is certainly better than what one expects...this is the first item I am returning to UpReplica.

---- [Rating: 5 / 5 stars]

Review by Ullrich Dümling, From United States Brooklyn Ny

Longines BelleArti 19 Quartz Stainless Steel Black (L2.194.4.53.4)

This Longines Heritage watch looked so cool online. Photo deceiving as the finish is high gloss enamel and arrived with a couple of dings on the band. It's cheap but cute. I'll keep it because to return isn't worth the cost. Free shipping always a plus.

---- [Rating: 5 / 5 stars]

Review by Alan Ngo, From Venezuela Pampatar

Longines is now the Official Watch of the resort of St. Moritz, which is renowned worldwide as the epitome of elegance, a value dear to the Swiss watch brand. The spectacular ski resort hosts FIS Alpine World Ski Championships and World Cup stages all timed by Longines. It is also avenue for stylish equestrian events, such as the Longines CSI St. Moritz or the Night Turf St. Moritz and its Longines Show-Sprint Race. To celebrate this new partnership, the winged hourglass brand is launching an exclusive edition created especially for St. Moritz: the Conquest 1/100th St. Moritz. Touches of yellow and blue on the hands, the dial or the flange subtly hint at the iconic logo of St. Moritz, which is also engraved on the case back.

The Conquest 1/100th series responds to the needs of athletes, professionals and sports fans, besides many others, since it measures multiple intermediary times and has an intuitive analogue display that shows the time to one hundredth of a second using a separate hand. All of this is possible thanks to a latest generation movement.

The demands required for Longines to reach such an extreme level of precision have led to the development of a new quartz movement, the L440, developed exclusively for Longines by the manufacture ETA. This new model includes a microcontroller with a flash memory that allows the watch to be reset instantly and allows intermediary times to be recorded. With a diameter of 41 mm, this steel model has a silver face that displays hours, minutes, small seconds at 6 o'clock, the date and other chronographic functions: a central seconds hand, a 30-minute stopwatch at 2 o'clock and a 12-hour stopwatch at 10 o'clock. The hand in yellow displays time to one hundredth of a second and is the watch's crowning glory at the centre. The model is also fitted with a steel bracelet and a butterfly clasp.

Longines, the Official Partner, Timekeeper and Watch of the Breeders' Cup World Championships timed American Pharoah's historic victory in the Breeders' Cup Classic on Saturday, October 31^st as earned his spot as the only horse in history to win a Grand Slam championship. The internationally renowned Swiss watch brand also acted as Title Partner of the Longines Breeders' Cup Distaff race on Friday, October 30^th and the Longines Breeders' Cup Turf race on Saturday, October 31^st at Keeneland Race Track. Juan-Carlos Capelli, Vice President and Head of International Marketing for Longines presented elegant Conquest Classic watches to the owner, breeder, trainer, jockey and stable staff of winning horses American Pharoah, Stopchargingmaria and Found respectively.

In keeping with the brand's motto that 'elegance is an attitude', Longines awarded the Longines Prize of Elegance to the most elegant man and woman at the Park. Winners also received a magnificent Longines watch.

The 2015 races took place at Keeneland Race Track and marked the 32^nd edition of the Breeders' Cup World Championships. The World Championships are considered by many to be one of the premier thoroughbred horse racing event of the year, attracting the best horses, breeders, trainers, and owners from across the globe and the Breeders' Cup Classic race is often one of the deciding factor in the Longines World's Best Racehorse Rankings and the Longines World's Best Jockey Award.

The Prix de Diane Longines, the world's top race for fillies, offered last week-end a spectacular sporting rendezvous at the Chantilly racecourse. Lanfranco Dettori on Star of Seville won the coveted title of this top-level flat race day in front of more than 45'000 spectators.

Longines was associated with this event as Title Partner, Official Timekeeper and Official Watch. Longines Ambassador of Elegance Aishwarya Rai Bachchan was present at Chantilly and awarded Sandra Challal with the "Mademoiselle Diane par Longines" prize for her outstanding style.

On Saturday 11 April 2015, Craig Williams riding Criterion won the Longines Queen Elizabeth Stakes, the richest weight for age race over 2000m on turf in the world. The Swiss watch brand Longines is the Title Partner of the Longines Queen Elizabeth Stakes, as well as the Official Timekeeper and Watch of the racecourse of Royal Randwick, and the Official Timekeeper and Watch of the Australian Turf Club. The winning owner, trainer and jockey were presented with elegant Longines watches from the hands of Mr. Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, and Chi Ling Lin, Longines Ambassador of Elegance.
This event was the occasion to discover Conquest Classic, a collection of Longines timepieces dedicated to horse lovers.

This weekend was also marked by a world premiere. Indeed, during a press conference held in the Longines Owners Pavilion at Royal Randwick Racecourse on Friday 10 April 2015, the Swiss watch brand presented the Longines Positioning System (LPS), a game-changing development for timekeeping and tracking technology in thoroughbred racing. Used for the first time during the Longines Queen Elizabeth Stakes Raceday, it inaugurates totally new data-handling dimensions and deepens the understanding of the races.

The 44 mm circular steel case of the Longines Avigation - a contraction of "aviation" and "navigation" - referring to a navigation system invented during the 1920s - has the same diameter as the original one. It houses an L704 self-winding, mechanical calibre which shows the hours, minutes, seconds and date, and has a second time-scale. As in the 1949 model, the movement is encased in a soft iron plate and dome which protect it from the effects of magnetic fields.

The black dial features large white numerals as well as a 24-hour scale in red. The stick hands on the main dial are rhodium-plated and the lozenge-shaped hand on the second time-scale is red. All the hands are coated with Super-LumiNova®. The upper segment of the dial bears a distinctive sign, namely a broad arrow, used in the United Kingdom to denote government property, including military equipment and therefore the watches used by the British army.

The Longines Avigation is fitted on a black alligator strap with a buckle.

On 5 May 1954, Longines registered the name "Conquest" with the Swiss Federal Intellectual Property Office. Appreciated as much for their precision as for their design, the first pieces in this line immediately won the hearts of the general public. The name Conquest was soon associated with timing great feats, notably for calculating the speed record for crossing the Atlantic. 

The word "Conquest" is inscribed on the dials of the Conquest Heritage 1954-2014 watches in the original typeface as a reminder of those watches that have survived through the ages and retained their contemporary and classical beauty. The first version, available in steel, yellow gold or rose gold, has the same silvered dial decorated with a sun-burst motif as the very first Conquest model dating from 1954. The second version in yellow gold is fitted with a gilded dial. This model is a reinterpretation of one that was presented at the time as "the new jewel in the proud Conquest line".

As with the original models, the case back of these re-issues is decorated with a gold and enamel medallion. This distinctive feature - the "gold seal of Longines quality" - was a guarantee of quality specific to the original Conquest line. There are two versions of the medallion: that used for the models in gold is in the form of a constellation and that used for the models in steel represents a fish. Fitted on a black alligator strap, the Conquest Heritage 1954-2014 models are all numbered. The exclusive versions in gold are limited to 60 pieces only and the series of steel models is limited to 600 pieces only.

Longines hosted the prestigious Longines CSI Basel from 9 to 12 January 2014. Perfectly embodying the core values expressed by the Longines slogan, "Elegance is an attitude", the event offered a great opportunity to discover Conquest Classic, a collection dedicated to the equestrian world. 

For the first time, Longines was the Title Partner, Official Timekeeper and Official Watch of the event. In recent years, the Longines CSI Basel event has become one of the world's best indoor competitions. This new partnership, highly representative of Longines' very own values, reaffirms the Swiss watch brand's commitment to equestrian sports. The official Longines CSI Basel 2014 watch was a steel chronograph from the Conquest Classic collection. This sporty watch, 41 mm in diameter, is driven by an exclusive column wheel calibre and features a black dial.

The weekend was marked by the victory of Rolf-Göran Bengtsson on Casall ASK in the Longines Grand Prix, a competition held in two rounds on 12 January 2014. Amidst the general excitement, Rolf-Göran Bengtsson was presented with an elegant Longines watch by Mr. Walter von Känel, President of Longines.

The cushion-shaped 40 mm case elegantly surrounds the dial, which is thoroughly vintage and true to the original model. 

The Longines Heritage 1973 houses calibre L688, a column-wheel chronograph movement developed and produced by ETA exclusively for Longines. 
 

The black dial of the Longines Heritage 1973 boasts a play of contrasts. Two silvered counters were included at 3 and 9 o'clock. The applied hour symbols are decorated with a fine black line and a dot of Super-LumiNova®. These are interposed and balanced out by a minute-circle, also of fine black lines. A blue tachometric scale surrounds the dial, adding a subtle touch of colour to the whole.

Hohhot, a north-central city, known for its nomadic history and natural scenery, experienced tremendous excitement and elegance thanks to eight flat races on Saturday and to the presence of Aaron Kwok, Longines Ambassador of Elegance.  On Saturday, Longines was also the Title Partner of the Longines Mile race that saw the victory of Danny Beasley on Nassau.
The running of the first internationally endorsed thoroughbred race represents the first step towards a renaissance of flat races in Mainland China. It was a highly anticipated return for a sport that has long been an intrinsic part of China's social culture. Miss Melissa Lu won the Longines Prize for Elegance and received a Longines timepiece from Aaron Kwok, Longines Ambassador of Elegance. A horse lover, the Asian superstar is a member of the Hong Kong Jockey Club and the owner of a four-year-old stallion.
Longines has always had a passionate interest in equestrian sport, which is a perfect example of elegance and high performance - values that have always been close to the brand's heart. As the official partner of some of the most prestigious flat races in the world, the Swiss watch brand therefore launched a collection of timepieces to be worn amidst the excitement of the parade rings, namely the Conquest Classic. The Official Watch of the China Equine Cultural Festival belongs to that collection. It combines steel and rose gold and features a silvered dial. 

The Longines Tachymeter Chronograph features a technical tool initially introduced around 1811 to measure the hourly pace in assembly lines, as well as the velocity of the first modern means of locomotion: the tachymeter. To measure the hourly pace, the chronograph is started at the beginning of a task and stopped once the task is completed. The hand then shows the average production pace per hour. To find out the velocity of a subject, the chronograph is activated at distance zero and stopped once the distance of one kilometre has been covered. The hand then indicates the average velocity in units measured.

The Longines Tachymeter Chronograph now combines in a very unique way the technical specifications of a tachymeter with the values of the brand, namely tradition, performance and elegance. The circular steel case with a diameter of 41 mm houses the caliber L688, a self-winding mechanical movement with a column-wheel chronograph mechanism exclusively developed for Longines, which can be admired through a transparent case back. The model features a date aperture at 4h30, a small second at 9 o'clock, a 30-minutes counter at 3 o'clock and a 12-hours counter at 6.
Besides its extraordinary technical features, the model stands out with its remarkable design. The white lacquered dial is inspired by the one of a chronograph developed by Longines in 1934 and contrasts perfectly with the black Arabic numerals, the tachymeter scale in blue (1000 m) and red (100 m). A subtle touch of elegance is added to this model by its blued steel Breguet hands indicating hours and minutes and the blued steel counter-weight line pear hand indicating the seconds. To complete the traditional yet contemporary design of the model, it is mounted on an elegant black alligator strap.

The Irish horse owner, trainer and breeder Jim Bolger was awarded the trophy and an elegant Longines watch from hands of Mr. Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines, and Mr. Louis Romanet, IFHA Chairman. The Swiss watch brand is the Official Partner and the Official Watch of the IFHA, as well as the Title Partner of the Longines World's Best Racehorses Rankings.
Mr. Jim Bolger has captured many big races across Europe in the last three decades. He has made a huge impact on the horseracing industry as a trainer, as a breeder, as an owner and as an educator of jockeys and trainers.

Based on a Longines model produced in the 1920s, The Longines Avigation Oversize Crown is designed for a pilot, with its 41 mm diameter, its black dial featuring white numerals and gold-plated, luminous, pear-shaped hands. It is extremely easy to read in the semi-darkness of the cockpit. Each piece in this new line is numbered.
The bezel is also marked with a single index and can be turned in both directions, enabling the pilot to set his reference points. Thanks to the fluted decoration around the bezel, it can be manipulated with great precision. And as for the oversize crown and winding stem, which stand away from the case, they enable a pilot wearing gloves good access to the bezel without coming into contact with the crown. In the original model, this bezel enabled the pilots to record time data when chronographs were still rare, as well as to record the times of important events when they were on a mission or, then and now, times of meetings.
The Longines Avigation Oversize Crown has retained the basic design of the original model, yet it is fitted with a mechanical, self-winding movement and available in three stainless steel versions. The basic version presented today shows the hours, minutes and seconds, while an alternative model has a second time-zone and the third is a single push-piece chronograph fitted with Longines' exclusive column-wheel chronograph movement (L788).

During a press event at the Pavillon Gabriel in Paris, Longines and France Galop presented the 2013 edition of the Prix de Diane Longines, which promises to be outstanding. The programme includes races, a picnic on the grass, music and above all elegance, the brand's core value. It will be held on June 16th at Chantilly racecourse.
French singer Nolwenn Leroy will give an open-air concert. Hollywood star and Longines ambassador Simon Baker will bring a touch of elegance to the lawns of the Chantilly racecourse.
 

Nine races will be run in the afternoon, with the spotlight on the Prix de Diane Longines, the greatest race for fillies in the world. Longines will also be delighted to present, for the second year, the Longines Future Racing Stars race. This prize, which underlines Longines' commitment to supporting young people through sport, will be run by young jockeys from nine different countries.
Longines also announced the creation of a new prize, meant to reward women who have had a positive influence in the equestrian world: the Longines Ladies Awards. During a ceremony to be held on June 15 at the Château de Chantilly, a jury, chaired by Simon Baker will present three prizes in three distinct categories. The first is for promoting the equestrian world through arts and media; the second is related to equestrian breeding and care and third prize will reward the development of sport within the equestrian world.

Throughout its history, Longines has always had a passionate interest in equestrian sport - a perfect example of elegance and high performance and values that have always been close to the brand's heart. Longines created a special new model in its Conquest Classic collection. Set with 30 diamonds, the official Prix de Diane Longines watch is a marriage of steel and rose gold and features a white mother-of-pearl dial with diamond indices. Dazzling and elegant, this timepiece is the perfect accessory for a leisurely day spent at the Chantilly races.

Swiss Watchmaking Brand Longines is the Official Timekeeper and Watch of The Preakness Stakes, Presenting Partner of the International Pavilion, Dixie Stakes

Longines had a prominent presence throughout Pimlico on Preakness day serving as the official Timekeeper and Watch with a large chronograph at the finish line and hosting the Longines Most Elegant Woman at Preakness Fashion Contest. To highlight its partnership, the watchmaker had a digital "Longines Preakness Stakes Countdown Clock" on the official Preakness Stakes website,  and served as the presenting partner of the International Pavilion, the premier hospitality destination. Positioned at the finish line, the International Pavilion brings the world to the Preakness by selecting a different country each year to serve as the host nation with its respective embassy and Ambassador serving as Honorary Host. The embassy of Japan and Ambassador Kenichiro Sasae served as the 2013 host nation.

The Longines Most Elegant Woman at Preakness Fashion Contest celebrated the elegant style of The Preakness Stakes. With the help of celebrity judges Torrey Smith of the Baltimore Ravens and "Miss Racing Queen" Tatiana Schoeppler, Longines chose the most elegant woman and awarded her a stainless steel and rose gold watch of the Longines Saint-Imier Collection featuring a stunning diamond bezel. Watches from The Longines Saint-Imier Collection were also presented to the winning horses' owner, trainer and jockey of the Dixie Stakes presented by Longines.

About the Watches

Based in Saint-Imier since 1832, The Longines Saint-Imier Collection is inspired by the watchmaking heritage of the brand's hometown. To celebrate its rich history and roots within the village of Saint-Imier, the collection includes a series of luxurious timepieces in stainless steel and rose gold bracelet combinations, as well as rose gold and stainless steel leather band combinations. The chronograph watches within the collection are fitted with the column-wheel movement specially developed and produced by ETA exclusively for Longines.

Emanating the core values and aesthetic of the brand - tradition, elegance and performance - the Longines Saint-Imier Collection is rooted in the unique shape of the case inspired by a 1945 Longines watch model. The watches in the collection display sleek lines and distinctive lugs, giving them a classic yet contemporary appeal. All models are fitted with mechanical movements whose intricate workings can be admired through the transparent sapphire back cover.

Kristian Haagen: Mr. Von Känel, Longines seem to be doing very well these days. Do you recall having experienced such a favourable period during your time as CEO for Longines?

Walter von Känel: Well, in 2003 Longines sold watches for CHF 300 million and nine years later we sold watches for CHF 1.2 billion. In doing that I reached my target, as I wanted Longines to sell one million units in 2011 and to reach the one-billion Swiss franc mark in 2012.

That makes Longines the fourth best-selling Swiss watch brand after Rolex, Omega and Cartier, with Tissot just behind Longines. We are the Swiss watch industry's billionaires.

These are indeed impressive numbers, not least in light of the difference in prices compared to the top three brands…

The entry level for Longines models ranges from CHF 700 to CHF 900. Our best-selling watches, which represent 45 per cent of our sales, are priced between CHF 1,500 and 3,000, while 12-15 per cent of our sales are in the CHF 3,000 - 4,500 bracket.

What about the gender mix?

Longines is a 50-50 brand, meaning we produce equal numbers of watches for men and women. Longines has always been big on "pairs" watches. This goes for all our collections, except of course the Dolce Vita and Prima Luna which is only offered as a ladies' watch.

How does Longines meet the new challenges of the Swiss Made regulations?

While there is a lot of confusion regarding these rumours, things are very clear for us at Longines. Right now the regulations require that 50 per cent of the watch should be assembled and/or produced in Switzerland. We (Editor's note:Swatch Group) will however be inventing heavily in case production machinery and my goal is to offer all Longines watches with a 60-40 percent ratio in terms of Swiss and Asian production. These figures, which does not include bracelets, but covers hands, dials, cases etc, are definitely reachable for Longines within just a few years. And we will produce at costs similar to current Asian production costs. Of course all our movements are already made in Switzerland (Editor's note: ETA).

What has been your biggest achievement in your 25 years as president of Longines?

Undoubtedly reaching the CHF billion mark that makes the brand a billionaire!  

Worldtempus - 12 March 2013
There are a host of wonderful timepieces on the market that fit in any woman's daily life - from getting the kids off to school, to managing business meetings, and going out after work with co-workers. Generally, these watches are strap or bracelet watches and often add a twist of versatility via either interchangeable straps or two-tone appeal. Indeed, with the price of an ounce of gold continually in the high retail prices, savvy dressers are looking for ways to mix gold with white metals such as sterling silver and stainless steel to get the most of today's best accessories looks for a more affordable price. 

Often, too, these watches have a little extra function to them. Some may sport a date indicator, a sub seconds dial or a chronograph. Top watch brands today totally understand the concept of ease and comfort on the wrist for daily needs, and are complying by offering some of the trendiest, but timelessly elegant, watches on the market. Most often these watches are an insatiable mix of stainless steel and rose gold tones - often with a shimmering accent of diamonds to bring the look all together for a day to night appeal. What's more, today's trends are calling for slightly smaller watches, so most of these beauties are a sleek 30 to 34mm in diameter - perfect for any wrist.

Among the top brands in this arena are Baume & Mercier, with its classic Linea line that features interchangeable straps and bracelets that the wearer can easily change to match her any mood. In fact, recently, the brand even teamed with actress Emmanuelle Chriqui to design a strap for Linea. The result is a sporty chic woven strap in orange, tan and white.

Similarly, brands such as Longines and Raymond Weil are also on top of trends with two-tone bracelet looks and seasonal color strap watches that let women mix and match their jewelry wardrobe and always be in style. For everyday living and easy wearability in any situation, basic is beautiful.

Saint-Imier (Switzerland), Paris (France), December 1st 2012 - As Official Sponsor and Official Timekeeper of the Gucci Paris Masters, Longines had the great pleasure to present yesterday night the Longines Speed Challenge. This exciting event has been won by Roger Yves Bost (FRA) with Castle Forbes Cosma, in front of a very enthusiastic crowd.

Speed and precision are two words that perfectly describe this challenge. Roger Yves Bost with horse Castle Forbes Cosma have won the Longines Speed Challenge yesterday night at the Parc des Expositions, Paris Nord Villepinte. Gregory Wathelet (BEL) arrived second and Reed Kessler (USA) third. Created in 2010 by EEM World, the challenge facing competitors is to achieve the best time, with every bar knocked down adding a 2 second penalty. The winner is, therefore, the pairing that is both the quickest and the most precise. The format of the event ensures complete suspense, with the Longines Speed Challenge also being very attractive to the public, who can follow the time achieved by the competitors, in real time. Since they know the best time as the competitors leave the arena, each spectator can cheer on their favourite up to the end of the round.  

Already Title Sponsor of the Longines Hong Kong Masters (February 28th -  March 2nd, 2013),  the second round of the Indoor Grand Slam Indoor Masters organized by EEM World after Paris and before New York, Longines decided to strengthen its involvement in equestrian sports.

Longines' passion for equestrian sports began in 1878, when a timepiece was made with a jockey and his horse engraved. Since 1881, this watch was to be found on racecourses, having become extremely popular with jockeys and equestrian fans, in general. In 1926, for the first time, the brand was involved as timekeeper for the Official International Equestrian Competition of Geneva. Today, Longines' involvement in equestrianism includes flat racing, jumps and endurance. 

About the Indoor Masters Grand Slam 

EEM World's Indoor Masters Grand Slam competitions are unrivaled VIP events, each attracting the 30 best riders worldwide to compete for $1,000,000 in prize money. Similar to the Grand Slam in tennis, the Masters competitions are broadcasted to a global audience reaching more households than any other show jumping competition in the world, (500,000,000 households are reached). EEM World's ongoing partnerships enable the Masters competitions to offer an unparalleled networking and social opportunity for worldwide elites, global institutions, luxury brands and industry VIPs. Hosted in the most influential financial and cultural capitals of Europe, Asia and the Americas, the Indoor Masters Grand Slam are designed to increase show jumping's popularity and audience worldwide. Each Masters welcomes between 40,000 and 50,000 spectators to witness world-class competition and entertainment. The Masters Grand Slam Indoor guarantee a wide TV distribution and coverage on major international channels like Eurosport, Al Jazeera, CNN, BBC and CNBC and each event is broadcasted locally on Globosat, ESPN Star Sport and Sky. While being a top class event, charity also plays an important role. The Style & Competition benefits AMADE, the charity of HRH Princess Caroline of Hanover as well as Les Restos du Coeur, 1 Maillot Pour la Vie, les Secours Populaires, ... Legacy is also of great importance, as we want to develop sport at a local level by involving both youngsters and federations. 

THE INDOOR MASTERS GRAND SLAM CALENDAR

The Gucci Paris Masters: November 30th to December 2nd 2012

The Longines Hong Kong Masters: February 28th to March 2nd 2013

The New York Masters: the first week of October starting in 2013

For more information, please refer to the following websites:

www.mastersgrandslam.com

www.guccimasters.com

www.longineshkmasters.com

To mark its 180th anniversary, Longines is launching various new models throughout the year.

Founded in 1832 in the town of Saint-Imier, the famous Swiss watchmaker has a long tradition marked by the continual elegance of its products. Longines Heritage 1940 and Longines Heritage 1942 both symbolise the brand's rich history and are thus perfect products for celebrating this anniversary and extending Longines' Heritage segment. The distinctive shape of the watch case lends these models a striking look.

Longines Heritage 1940

Boasting a contemporary spirit, this watch is based on a model dating from 1940. It keeps indeed its central lines, such as the high bezel that gives it a b character and reminds the Longines' models of that time. Longines Heritage 1940 immediately catches the eye through its sleek lines and shaped contours. The circular steel case with a diameter of 38.50 mm houses a self-winding, mechanical movement, the calibre L615. The lacquered dial is available in white or black and features a railway-track minute ring and 11 Arab numerals. The hands are of blued steel in the white-dial version and rhodium-plated in the black version. And finally, the small seconds and date aperture at 6 o'clock complete the image of Longines Heritage 1940, which is mounted on a black alligator strap.

_________________________________________

Longines Heritage 1942

Longines Heritage 1942 has been directly inspired by a model dating from 1942 which was fitted with calibre 13ZN. This new timepiece has a circular steel case with a diameter of 40 mm which houses calibre L688, a column-wheel chronograph movement designed exclusively for Longines. The round push-pieces blend perfectly into the distinctive shape of the case and remind the Longines' chronographs of that period, which are exceptional and much sought after models. The lacquered dial, available in white or black, features 9 Arab numerals to contrast with the dial and a railway-track minute ring as well as a tachometric scale around the rim of the dial. Finally blued steel hands, for the white-dial version, or rhodium-plated hands, for the black-dial version, harmonise beautifully with the elegance of the dial. Longines Heritage 1942 is fitted on a black alligator strap.

 
WORLDTEMPUS - 14 November 2011

An independent transforming into a brand without losing its soul: this seems like an impossible task, but with Peter Speake-Marin, really, anything is possible.
This talented watchmaker named a brand after himself in 2000, but continued doing contract work for other watchmakers and companies up to 2008. Only in that year when the world seemed to go financially awry did Speake-Marin decide to fully focus on his own watches and invest all of his energy in this venture.
This also meant a change in strategy. While Speake-Marin previously focused on unique pieces that were often collaborative in nature - both with other artisans such as engraver Kees Engelbarts and the future owners of his bespoke pieces - since 2008 the London-born watchmaker working in Switzerland has tried to put something more like model lines on the market. This was achieved to great critical acclaim in the past two years with the Thalassa model and Speake-Marin's own Caliber SM2.

Spirit Pioneer
Making a huge splash at SalonQP, which closed on Saturday, was Speake-Marin's latest work of art: a 38 mm stainless steel beauty housed in his typical Piccadilly case. The case isn't the only element taken from previous Speake-Marin watches: the hands are also the same shape as those on the experienced watchmaker's original Foundation Watch, which is currently undergoing refurbishment. Turning the watch over, one finds Speake-Marin's typical rotor design winding Caliber FW2012.
The immediate question that enters a connoisseur of this brand's mind upon seeing this watch is certainly its departure in style: an aviation-style timepiece is definitely new within Speake-Marin's collection.
"Spirit is inspired by a timepiece I bought fifteen years ago when I was restoring antique pieces in Piccadilly," 43-year-old Speake-Marin explained at the event. "It was an authentic military watch from the first half of the twentieth century that I restored in my own time and wore regularly as my personal timekeeper. I always wanted to create my own piece based on this personal favorite and have toyed around with ideas to realize this ambition ever since I founded Speake-Marin."

That timepiece, a vintage Longines, seems to have meant much to him. However, this model symbolizes even more to Speake-Marin. First off, it is an "affordable" Speake-Marin released in part as a gesture to his many fans wishing to own one of his timepieces (retail price is 9,800 Swiss francs). This was made possible by the use of the rest of his stock of Caliber FW2012, a truly reliable ETA-based movement that he also used in the original Piccadilly line. The limitation of 68 pieces is a natural one dictated by the number of movements he had left.
Perhaps most striking, however, is the message engraved into the case back: "Fight, Love & Persevere." This is a personal message from the watchmaker, but also sort of a personal motto.

"The global economic downturn and natural disasters of the last few years have meant that people all over the world - myself included - have had to face up to increasing challenges that can test the limits of endurance," he explains. "But what has struck me in my experiences is the drive people possess to fight on, to adapt and to forge forward, with their capacity for love never diminishing. The themes of determination, tenacity and love were at the forefront of my mind when I created this timepiece and so I have paid tribute to them by christening it 'Spirit' and by engraving the motto on the case back."
Powerful and striking on so many levels, Speake-Marin's Spirit hit a real chord among the visitors to SalonQP, where the independent hall was literally buzzing. It would seem that the collection sold out.

Danedream and jockey Andrasch Starke won the Qatar Prix de l'Arc de Triomphe run over a distance of 2,400 meters at Longchamp racecourse in a record time of 2'24''49. Danedream, that had also captured the Longines Grosser Preis von Baden in September, easily won the race and broke the racecourse record time dating back to 1997. Longines has the honour of being the official timekeeper of this Parisian racecourse, where the prestigious race is run. During the tremendous raceday, under a sunny sky, the Swiss watch brand also handed over to the jockey, trainer and owner of Dream Ahead, winner of the Qatar Prix de la Forêt, a model that embodies its philosophy as well as its famous slogan "Elegance is an attitude": The Longines Column-Wheel Chronograph.

Having been involved in the world of sport since 1878, Longines has a vast experience in timing equestrian events. As part of its partnership with France Galop, the organisation responsible for national flat racing and steeplechase in France, Longines is present at Chantilly, Deauville and Longchamp racecourses as official timekeeper. The brand is also the title partner of the Prix de Diane Longines.

With a passionate involvement in equestrian sport, Longines is also an official partner and timekeeper for many equestrian events, such as most of the CSIO Nations Cup show jumping competitions as well as the various competitions organised by the Arab Equestrian League. In addition, apart from its traditional involvement in the Melbourne Cup Carnival, which includes the Longines MacKinnon Stakes, Longines is also the official timekeeper for other major meetings such as the Longines Singapore Gold Cup, organised by the Singapore Turf Club, the Dubai World Cup and the traditional Kentucky Derby, which is held at the Churchill Downs racecourse. Moreover, Longines has the honour of being a partner in Royal Ascot. The brand has deliberately chosen to be involved in equestrian events because they demand concentration, precision and experience.

The Longines Column-Wheel Chronograph
Longines took the opportunity to present a watch that embodies its philosophy as well as its famous slogan "Elegance is an attitude". The Longines Column-Wheel Chronograph gives priority to classical and refined beauty. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. This model has a stainless steel, 39 mm diameter case that surrounds a silvered dial with 13 hour symbols. It displays the hours and minutes with a small seconds at 9 o'clock, as well as the date plus of course the chronograph functions. This model is fitted on a dark brown alligator strap and is water- resistant to 3 bar (30 metres).

Longines is proud to be the official partner and timekeeper for the Roland Garros French Open. In an extension of this partnership with the world of tennis, Longines has also become the official timekeeper for the Rakuten Japan Open Tennis Championship and of the Kremlin Cup in Moscow. Andre Agassi and Stefanie Graf, that legendary pair of champions, are also Ambassadors of Elegance for the Swiss watch brand.
Now Longines is extending its commitment within the world of tennis by sponsoring the "Real Tennis HD" game on the iPad.
Meet up with the greatest players on the circuit in the best tennis game on iPad! Use the "accelerometer" controls to serve, as well as a joystick for a truly intuitive control method! Participate in Career mode and progress in the various tournaments on clay, grass or synthetic courts. Test your racquet skills against your friends in local multiplayer mode!
Click here to download the "Real Tennis HD" game from the Apple Store.

In 1947 France instigated a series of exploratory missions to the Arctic and Antarctica under the leadership of a renowned scientist, Paul-Emile Victor. These expeditions brought together geologists, geodesists, meteorologists, physicists, biologists, geographers and glaciologists all were aiming to explore, study and understand the North and South Poles. The mass of equipment required by the first Paul-Emile Victor missions for exploring these inhospitable regions included four Longines ship's chronometers and fifteen Longines wristwatches which were used for determining their astronomical position. In honour of these exploratory missions the Swiss watchmaker has re-issued the time-piece used by the scientists on the Expeditions Polaires Françaises - Missions Paul-Emile Victor to explore Greenland and the Adelie Coast.

In the second half of the 1940s, public opinion was fascinated by the most distant corners of the Earth, which aroused a passionate interest among many people. Like other countries, France set up a body for organising national scientific expeditions, namely to the Arctic and Antarctica. Paul-Emile Victor, an ethnologist and explorer who had already spent a good deal of time in Greenland during the 1930s, was mandated to create and manage the new office. Between 1947 and 1976 the Expeditions Polaires Françaises - Missions Paul-Emile Victor organised 150 trips to Greenland and the Adelie Coast, led by the ethnologist.

A considerable amount of equipment was necessary for these expeditions in order to deal with the difficult conditions that prevailed in the inhospitable areas to which they were going. For example the expedition that left Europe in May 1948, took seven amphibious tracked vehicles, two Dakota aircraft, tractors, laboratory trailers, a mobile weather station, tents, sledges and 30 lorry-loads of supplies. For this exploratory trip the scientists also took four Longines chronometers, three being set to civil time and one to sidereal time. Fifteen members of the expedition wore stainless steel wristwatches made by Longines. These time-measuring instruments were intended primarily for determining the astronomical position of the expedition (they were also used for precise geodesic calculations). The reports on the performance of these timepieces written by the scientists who used them are a reminder of the crucial role such instruments played in scientific expeditions to the remotest parts of the world. By being part of these scientific expeditions in the mid-20th century, Longines also travelled northwards and southwards, to the two Poles.

The Longines watch that the members of the Expeditions Polaires Françaises - Missions Paul-Emile Victor wore was a stainless steel wristwatch with a centre seconds. A centrally mounted second hand was still quite rare in the 1940s but apparently met the need for easy reading, as illustrated by the use of luminescent coating on the hour symbols, the numerals and the hands. A point of interest is that the Longines 12.68N calibre used in this model had an anti-shock device that was different from the standard feature in other Longines watches.

Longines has decided to re-issue the timepiece that accompanied the scientists who took part in the Expeditions Polaires Françaises - Missions Paul-Emile Victor as a tribute to these expeditions to the Arctic and Antarctica to explore the remotest corners of our planet. The Longines Expeditions Polaires Françaises - Missions Paul-Emile Victor watch is an accurate reproduction of the instrument used at the time by the geologists, geodesists, meteorologists, physicists, biologists, geographers, glaciologists and film-makers that joined the expedition. Fitted with a self-winding mechanical movement, this model has a date aperture at 3 o'clock and a silvered dial with hour symbols and Arabic numerals, as well as hands coated in Super-LumiNova. It is available on a strap in either genuine brown alligator skin or black leather. The Longines Expeditions Polaires Françaises - Missions Paul-Emile Victor watch is engraved on the back of the stainless steel case, recalling the two geometrically opposed destinations of these legendary expeditions - the Arctic and Greenland, and the Antarctic and the Adelie Coast.

Revue FH - 3 June 2010

The tastes of the 1920s are considered to be among the most important stylistic trends created in the 20th century. Their creative freedom and imagination helped to perpetuate a unique style within the Art Deco movement which exerted a marked influence even in watchmkaing during the 1920s.

As it does each year, Longines has sought inspiration in this artistic trend for creating elegant ladies' timepieces and is now presenting three new watches models inspired by the exuberance of the 1920s to make up its 2010 edition of Les Elegantes. The first is a rectangular watch in yellow gold, set on an elegant strap in black satin. The second, a delicate piece in rose gold, has a tonneau-shaped case that fits snugly on to a bordeaux satin strap. And the third is a graceful white gold model with an almond-shaped case and a white satin strap.
The cases of all three models have been hand-engraved in the Art Deco style and set with 24 to 42 diamonds. The Arabic numerals add a delicate charm to the silvered dials and blued hands. The brand has selected an authentic hand-wound movement dating from the 1970s for this elegant collection - the Longines L805 calibre, set with 17 rubies and beating at 21,600 vibrations per hour. This precious trio has been produced in a limited series of ten pieces only.

The 2010 CHIO Rotterdam, where Longines was the official partner and timekeeper, again proved to be a thrilling show-jumping spectacular. Under a cloudy sky, the enthusiastic crowd was treated to many memorable performances and nail-biting competitions.
The prestigious Longines Grand Prix was won by the Swede Rolf-Göran Bengtsson (Casall La Silla), with the French Penelope Leprevost (Mylord Carthago*HN) and Laura Kraut (Cedric) from the USA in second and third place respectively.
Points won during the CHIO Rotterdam count towards the total score for the 2010 Longines Press Award for Elegance. The winner is announced at the final international show-jumping competition of the season in Dublin on 8 August 2010. The top scorers at the CHIO Rotterdam were:
Women: Candice King (USA)
Men: Pius Schwizer (Switzerland)
After four events, the following riders lead the intermediate global ranking of the Longines Press Award for Elegance:
   
Women: Penelope Leprevost (France)
Men: McLain Ward (USA)
 

Longines DolceVita Diamond Collections
2001: designed in salute to feminine elegance, Longines introduced the Longines DolceVita Diamond Collections. At a gala evening in Milan for the launch of the collection, Longines awarded its first Longines Prize for Elegance outside the world of sports to Alessandra Ferri, Lamberto Sposini and Sergio Loro Piana.30 Millionth Longines Watch
On February 19th, 2001, Longines celebrated the 30 Millionth Longines Watch with a commemorative collection of 990 pieces featuring an L.990 caliber mouvement. Later that year, this collection won Swiss watchmaking's most important prize: La Montre de l'annee (The Watch of the Year award), voted by the readers of the Swiss magazines L'Hebdo and Schweizer Illustrierte.170 Years of Elegance in Watchmaking
Never modified, in uninterrupted use and constantly updated, the world's oldest registered brand name in watchmaking - Longines, with its winged hourglass logo - began the year 2002 in style, with the launch of Les Elegantes, a commemorative collection of three vintage jewelry watches, unveiled at a reception celebrating 170 years of elegance at the Pavillon Ledoyen, located on Paris' celebrated Champs elysees.25 years of Longines Timekeeping
Longines' involvement with timekeeping began in 1878 with a simple pocket-watch-sized chronograph designed for sports clubs. In later years, Longines and other Swatch Group companies performed official timekeeping and other duties at 28 Olympic Games, about 180 World Championships, 9 Asian Games, 11 Commonwealth Games, 11 Mediterranean Games, 13 Pan-American Games, 17 University Games and at countless top-tier sports meets. In 2003, Longines celebrated 125 years of exceptional timekeeping performance and introduced its "Honor and Glory" set, a 125-piece limited edition containing a vintage sports timer and an elegant wrist chronograph.Longines evidenza
Based on a 1925 tonneau-shaped design, the Longines evidenza collection presented in 2003 demonstrated a unique, and highly successful, approach to contemporary styling.The Longines Olympic Collection
In 2004, Longines fielded The Longines Olympic Collection as a tribute to over a century of modern Olympic Games - two models of a classically elegant chronograph, presented together with an attractive publication dedicated to the development of sports timekeeping by Longines.Longines LungoMare
With the introduction of the Longines LungoMare collection in 2004 appeared a design coupled to such irresistible attractions as the amenities and creature comforts of the fabled resorts of the Mediterranean coast.The Longines Master Collection
The Longines Master Collection of 2005 sums up Longines' expertise and experience spanning more than two centuries. It is reaching world markets precisely as consumers signal their clear preference for products that not only offer embody genuine value but unmistakable character as well.

1980s: More ultra-thin designsTechnical innovation marked the start of the decade and opened new areas to pioneering design. In 1980 the creation of a diminutive movement, caliber L960, designed for women's watches, gave Longines' creative teams fresh impetus, resulting among other successes in a silver medal at the Bijhorca jewelry and watch salon in Paris. Longines' "Clip" design also won the Montres et Bijoux de Geneve prize that year.In 1982 Longines celebrated its 150th anniversary with a collection of ultra-slim gold watches called Agassiz. Only 3 mm thin yet water-resistant. These models have remained in the Longines collection since under the name of La Grande Classique de Longines.By 1983, steady research and development miniaturization efforts yielded caliber L961, a tiny baguette movement barely 1.75 mm thick, leading to the design of breathtakingly slim women' s watchesLongines and Ferrari
1982 saw the birth of a new advertising campaign featuring a special collection dedicated to Longines' partnership with the Ferrari Formula 1 Racing team. The advertisement for this collection was photographed at the fabled Paris restaurant La Grande Cascade.The conquest of precision
In 1984, Longines launched its Conquest line fitted with the VHP (Very High Precision) movement developed by Longines. Thanks to their thermocompensating design, VHP models are 5 to 10 times more precise than a normal quartz watch.Longines and the world of gymnastics
After having timed a great number of gymnastics events, starting with its initial efforts at the 1912 Swiss Federal Gymnastics Meet in Basel, Longines in 1989 became the official partner, timekeeper and data-handling operator of the International Gymnastics Federation (FIG) and the European Gymnastics Union (UEG). In 1997, it awarded its first Longines Prize for Elegance in gymnastics at the World Rhythmic Gymnastics Championships in Berlin, Germany, to Russian gymnast Yanna Batyrchina.1990s: La Grande Classique de LonginesBased on its Agassiz designs in gold, Longines launched its La Grande Classique de Longines collection of ultra-slim designs in stainless steel."L'Elegance du temps depuis 1832"
With the introduction of the now-established Longines DolceVita collection based on Longines models from the 1920s and 1930s, Longines introduced its baseline, "L'Elegance du temps depuis 1832" (Elegance in Time since 1832) in 1997.Cadran d'Or
The Longines DolceVita chronograph won the prestigious French prize, Cadran d'Or, in the "Men's Luxury Watch" category in 1999."Elegance is an attitude"
Two years later came the launch of the current "Elegance is an attitude" advertising campaign featuring legendary stars of the silver screen Audrey Hepburn and Humphrey Bogart along with icons of contemporary elegance representing various cultural backgrounds.

1940s: The first Longines selfwinding movementThe design of caliber L22A with bidirectional oscillating weight in 1945 marked the birth of men's selfwinding movements at Longines.1950s: "The Longines Circle""Science and elegance" constituted the shared values prized by "The Longines Circle", composed of people partial to luxury, elegance and precision. Longines launched a communication campaign on that theme in 1953.Olympic Games
Longines, as the official timekeeper for the 1952 Winter Olympic Games in Oslo, Norway, has played a timekeeping role at nearly every Olympic Game, both for the summer and the winter games

1832s: The birth of LonginesThe Longines story began in 1832 when Auguste Agassiz moved to the tiny Swiss town of Saint-Imier and found work at the Comptoir horloger Raiguel Jeune, a watch parts trader. A year later, he and two associates, Florian Morel and Henri Raiguel, set up the Comptoir Raiguel Jeune & Cie. One of Agassiz's sisters, Olympe, then married Charles-Marc Francillon, a Lausanne-born businessman, and in 1834 they had a son, Ernest.When Henri Raiguel retired, in 1838, ownership of what had become Comptoir Agassiz & Cie passed to Auguste Agassiz and Florian Morel. In 1847, Auguste Agassiz became the venture's sole owner. In 1852, his nephew Ernest Francillon joined the company, finally taking over from his uncle in 1862. Now styled Ancienne Maison Auguste Agassiz, Ernest Francillon, Successeur, the company was ready for business. At that time, watchmaking in the area was still largely a cottage industry, with all the work done at home on parts later assembled elsewhere.1860s: The first Longines watchIn 1866, Francillon acquired two plots of land on the outskirts of Saint-Imier, on the right bank of the Suze river near a place called Les Longines (meaning "long and narrow fields " in the dialectal French of the area). There he built the first Longines factory, an investment that finally allowed him to gather his entire workforce under one roof for the first time.In 1867, Longines' first movement, called L20A, entered production in the new premises. At the time, watches were all key-wound. Longines' first watch broke with this tradition, its lever movement being wound and set by the crown. Ernest Francillon personally presented his novel timepiece at the 1867 Universal Exhibition in Paris. He returned to Saint-Imier with a bronze medal.Starting with his very first watch movement in 1867, Francillon's entire production featured the engraving of a winged hourglass as identification. By 1874, the company had already sent out its first circular warning customers against counterfeit movements.1880s: Registration of the Longines name and trademarkOn July 19th, 1880, at 11:00 am, Ernest Francillon entered the premises of the Swiss Federal Office of Intellectual Property to register the original Longines brand and its winged hourglass symbol under numbers 118 and 119 respectively. The new Longines logotype was first registered under number 2684 at 4:00 pm on May 27th, 1889 at the Swiss Federal Office of Intellectual Property and under number 14 on March 27th, 1893 at the International Office of Intellectual Property (today WIPO, World Intellectual Property Organization).Universal Exhibitions
In 1885, Longines won its first Grand Prix at the Universal Exhibition in Antwerp. Further success followed in Brussels, in 1897, Paris in 1889, 1900 and 1925, Milan, in 1906, Genoa, in 1914, Bern, in 1914, Philadelphia, in 1926 and Barcelona, in 1929. Longines' record of ten Grand Prix and 28 Gold Medals has never been equalled by any other watch manufacturer.

The CHIO Falsterbo, where Longines was the official partner and timekeeper for the first time, lived up to the expectations last weekend. We would especially like to congratulate the Swiss rider Pius Schwizer on taking the first place in the Longines Grand Prix on Sunday.

At the fifth stage of the Longines Press Award for Elegance, the following horseriders were the most performing female and male riders in Falsterbo:
Female horserider: Tina Lund
Male horserider: Jur Vrieling

The following two riders are leading the intermediate global ranking of the Longines Press Award for Elegance, which will be awarded at the CSIO Dublin on 9th August, 2009.
Female horserider:  Laura Kraut
Male horserider: Jur Vrieling
Each winner will receive a trophy, a set of two Longines watches and a cheque for CHF 20,000.

Source: www.swisstime.chThe first model features a second time zone on its ceramic bezel. The second, a chronograph, displays a tachometer. And for those who cannot choose between these two, Longines offers a 24-hour Chronograph "second time zone" version.Movement
Automatic ETA A07 171, L704 calibre, 16 ½"', 24 rubies, 28,800 vib/h, 46-hour power reserve
Functions
Hours, minutes, seconds, date and second time zone
Case
Stainless steel, 42 mm
Black or grey ceramic bezel with 24-hour scale
Anti-reflective sapphire crystal
Water-resistant to 100 m
Dial
Black or grey  
Large "12" in Arabic numerals and rhodium-plated applied hourmarkers
24-hour hand
Bracelet
Stainless steel with central links in black or grey ceramic with folding clasp
Other versions
Ceramic chronograph, ETA A07 231 movement, L705 calibre
24-hour chronograph with second time zone, ETA Valjoux 7754 movement, L686 calibre

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