Fake Longines Stainless steel Watch, Cheapest Longines Stainless steel Watches For Sales

Longines La Grande Classique 33 Quartz Stainless Steel (L4.709.4.87.6)

The Scarab cuff watch is in such a beautiful colorway. The whole ensemble, ring, and necklace makes such a statement! Heidi's creativity is alive and well! Love it!

---- [Rating: 5 / 5 stars]

Review by petra sevcikova, From Danmark Niva

Longines PrimaLuna Quartz 30 Two Tone Pink Diamond Leather (L8.112.5.79.2)

Fast Service !!!! quick delivery

---- [Rating: 5 / 5 stars]

Review by Jesse montalvo, From Belgium Kortrijk

Longines Asthmometer-Pulsometer Chronograph (L2.787.4.16.2)

This is a great Longineswatch! I love the multiple wrap around look, it makes it so that the watch is also a great accessory for an outfit. The pretty color with the gold chains make it an item I wear with soooo many different outfits!

---- [Rating: 5 / 5 stars]

Review by julien michaux, From Marie Christine Villiers Sur Marne

More than 96 riders and 165 horses headed to Spain from 11 to 13 December 2015 for the 31st running of the CSI A Coruña winter edition. Top Riders from both the national and international scene vied for first place at the 6 competitions among the 5* category, of which four of them count towards rider's points on the Longines FEI rankings.
Longines was the Main Partner, the Official Timekeeper and the Official Watch of the International Show Jumping of La Coruña held at Casas Novas' prestigious winter competition. As such, the Swiss watchmaker presented the highlight of the weekend: the Longines Grand Prix, which was won by Netherlands' Lisa Nooren on Vdl Groep Centora De Wallyro.
The winner received an elegant Longines watch from the hands of Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing.

As the Official Watch of the CSI A Coruña, Longines presented a lady model of the new Longines DolceVita, which represents the contemporary elegance of the Longines watchmaking brand worldwide. The watch is cased in steel, decorated with diamonds and featuring a silver-coloured "flinque" dial adorned with painted Roman numerals.

The Swiss watchmaking company Longines boasts a long-lasting tradition of supporting charitable causes. The core values of the brand have always led Longines to serve philanthropic purposes and social responsibility remains today one of its priorities. 

It is thus natural for Longines to bring its support to the Golden Hat Foundation. This charity, founded by Longines Ambassador of Elegance Kate Winslet, is dedicated to changing the way people on the autism spectrum are perceived, by shining a light on their abilities and emphasizing their great potential. With proper education and career training, these individuals can truly realize their dreams.

Kate Winslet, co-founder of the foundation stated: "It makes me incredibly proud to work on this effort to bring awareness to the plight of people with autism. I believe that all people with autism should be given the opportunity to learn to communicate, receive a suitable academic education and experience social relationships. As a Longines Ambassador of Elegance, I am really thrilled that Longines joins us to help spread the word."

Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines said: "True to its values of excellence and elegance, Longines has always promoted the highest social ideals and it proudly collaborates with The Andre Agassi Foundation for Education and Stefanie Graf's Children for Tomorrow Foundation. It was therefore natural for the brand to also bring its support to The Golden Hat Foundation and Kate Winslet's work. Her inspiring endeavor truly translates the brand's motto and philosophy of "Elegance is an Attitude".  

Amongst the many sports that Longines partners - which include tennis, downhill skiing, archery and gymnastics - equestrian sports hold a particularly significant place. They are a true passion that is wholly owned by the brand. And within the realm of equitation itself, alongside racing and endurance, show jumping reigns supreme.
Longines' first partnership was signed for a show jumping event in 1912. Sixty-two years and dozens of Longines-supported events later, the brand officially signed a partnership with the International Equestrian Federation (FEI). The World Cup Show Jumping, an indoor circuit which has taken place annually since autumn 1978, today bears the name of the Longines FEI World Cup.

In a world premiere, and in collaboration with the FEI, Longines has recently launched the Conquest Jumping model, dedicated to show jumping. This is the first ever watch to enable a rider's round to be timed to the nearest hundredth of a second, but also, and above all - and herein lies the world first - to manage the penalties imposed by the rules of this sport. To endow a wristwatch with all the functions and settings required to time show jumping is a feat that has been applauded by John P. Roche, FEI Jumping Director.

In a nutshell, two tables (A and C) govern penalties during show jumping competitions. Table A records the penalty points (for example, 4 points for a knocked down bar) while in Table C, faults are penalised in seconds (for example, eight seconds for the same knocked-down bar).
The new Conquest Jumping timepiece allows penalties to be converted to time or to add penalty seconds in the event of the allotted time being exceeded, in line with the table (A or C) applied to the course being monitored.
A large number of functions can be programmed on the watch in order to calculate the end performance achieved by the rider being monitored: Table A or B, the time allotted to the round, the number of penalty seconds added for each fault and the countdown. The watch times the rider's round and for every fault, a press on the penalties/sec push piece adds the number of seconds corresponding to the round time. Once all the parameters have been recorded and the first rider monitored, a single press on the push piece allows the following rider to be measured.

The timing and the management of jumping regulations are powered by a new Longines L441 quartz calibre. In addition to hours, minutes and seconds, the watch also displays the date in a window at 4 o'clock and is housed in a 41 mm diameter steel case, water-resistant to 50 metres and featuring a sapphire crystal with a multi-layered anti-reflective treatment on one side and a screw-down case-back on the other.

Adorned with three counters (displaying the tables, pts/sec and small seconds), the dial comes in either a black or silver version, both magnificently balanced and offering optimal readability thanks to large applied hour-markers coated with Superluminova, as too are the rhodium-plated hour and minute hands. Several red accents further enhance the readability of the dial, endowing it with additional luminous touches.
The Conquest Jumping is secured to the wrist by a steel bracelet with a folding clasp.

Longines, the Official Partner, Timekeeper and Watch of the Breeders' Cup World Championships timed American Pharoah's historic victory in the Breeders' Cup Classic on Saturday, October 31^st as earned his spot as the only horse in history to win a Grand Slam championship. The internationally renowned Swiss watch brand also acted as Title Partner of the Longines Breeders' Cup Distaff race on Friday, October 30^th and the Longines Breeders' Cup Turf race on Saturday, October 31^st at Keeneland Race Track. Juan-Carlos Capelli, Vice President and Head of International Marketing for Longines presented elegant Conquest Classic watches to the owner, breeder, trainer, jockey and stable staff of winning horses American Pharoah, Stopchargingmaria and Found respectively.

In keeping with the brand's motto that 'elegance is an attitude', Longines awarded the Longines Prize of Elegance to the most elegant man and woman at the Park. Winners also received a magnificent Longines watch.

The 2015 races took place at Keeneland Race Track and marked the 32^nd edition of the Breeders' Cup World Championships. The World Championships are considered by many to be one of the premier thoroughbred horse racing event of the year, attracting the best horses, breeders, trainers, and owners from across the globe and the Breeders' Cup Classic race is often one of the deciding factor in the Longines World's Best Racehorse Rankings and the Longines World's Best Jockey Award.

The Prix de Diane Longines, the world's top race for fillies, offered last week-end a spectacular sporting rendezvous at the Chantilly racecourse. Lanfranco Dettori on Star of Seville won the coveted title of this top-level flat race day in front of more than 45'000 spectators.

Longines was associated with this event as Title Partner, Official Timekeeper and Official Watch. Longines Ambassador of Elegance Aishwarya Rai Bachchan was present at Chantilly and awarded Sandra Challal with the "Mademoiselle Diane par Longines" prize for her outstanding style.

The draw ceremony for the 6th edition of the Longines Future Tennis Aces 2015 was held on the 28th of May under the attendance of Arnaud Clement, patron for the 2015 edition. The event, hosted by journalist and former French tennis player Sarah Pitkowski, along with Vice-President and Longines International Marketing Director Juan-Carlos Capelli, provided the opportunity to officially introduce the public to the tournament program, organised by Longines since 2010.
This year, 16 young boys under the age of 13 and from 16 different countries will have the opportunity to compete on a court installed at the foot of the Eiffel Tower under conditions identical to those of the Roland-Garros tournament, for which Longines has been the Official Partner and Timekeeper since 2007.

Prior to the tournament, held between May 28 and 30, Longines invited the 16 players to a training camp at the Châtaigneraie Tennis Club - the "Longines Academy" - where they received valuable advice from Remi Barbarin and Julien Boutter, two specialists in the field.

After spending the entire week alongside event sponsor Arnaud Clement, these young champions will enjoy a unique experience, while two finalists will get to take part in an exhibition match in his and Michael Llodra's company. At the end of the tournament, the winner will receive a cup straight from the hands of FFT President Jean Gachassin, along with a watch from Longines. In addition, the two finalists will receive an annual bursary to finance their equipment until their 16th birthday.

Longines Future Tennis Aces 2015 Program
Thursday May 28, 2015 - 10:15 am - 6 pm Eighth final
Friday May 29, 2015 - 10 am - 5 pm Quarter final followed by semi-finals
Saturday May 30, 2015 - 9:30 am - 12 pm Final, followed by exhibition match with Arnaud Clement and Michael Llodra

The Longines Kentucky Oaks, considered by some to be among the most popular horse races in America, was won by Lovely Maria with jockey Kerwin Clark. Elegant Longines watches were presented to owner Brereton Jones, trainer Larry Jones and jockey by Charles Villoz, Vice President of Longines and the American skier Mikaela Shiffrin, the latest addition to the Longines' family as its Ambassadors of Elegance.

For this 141st edition, the Official Watch was a lady model in steel from the Conquest Classic collection. Set with 30 diamonds and featuring a mother-of-pearl dial, this timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

Once again pink was the official color of the Longines Kentucky Oaks. All attendees were encouraged to dress in pink or wear pink accessories in order to show their support for cancer survivors. The same rule applied for competitors in the Longines Kentucky Oaks Fashion Contest. Open to all ladies among the spectator, the contest was held on a pink carpet. The first prize was an elegant Longines watch presented to the most elegant chosen out by celebrity judge and Mikaela Shiffrin.

With the Apple Watch on everyone's lips, it's worth remembering that it has taken the Silicon Valley giant forty years to launch its first watch. Longines, headquartered in the sleepy valley town of St. Imier, has been producing timepieces since 1867. And while Apple may currently lay claim to one of the most valuable brands in the world, Longines has the oldest: its winged logo is the oldest valid trademark in the WIPO's International Registry.

The current CEO of Longines, Walter von Känel, joined the company in 1969 and is still there 46 years later. It is hardly surprising, therefore, that he is dismissive of the Apple Watch and smart watches in general. "In my 46 years at Longines I have experimented with digital," he says. "LCD was a Swiss patent, after all. Afterwards we did some LED watches and you can find them in the museum. Later ETA came with its digital/analogue movements and we launched the Speed5.
"I think the watches from Apple, Samsung and the like are complementary to what we do. I firmly believe that the essential objective of a watch is no longer just to tell the time but also to serve as a status symbol. Why do you buy a Patek Philippe rather than a Swatch? Because you want to show it off."

But the gulf between a Swatch and a Patek Philippe in terms of price and prestige is enormous. It took the world's biggest private collection of Swatches (5,800 in total) to make just a quarter of the proceeds of the record-breaking Patek Philippe Graves Supercomplication at auction. So where does Longines fit in to this equation?

"The watch is an emotional branded consumer good," explains von Känel, "which is why we invest millions in sponsorship, ambassadors and such." Indeed, Longines ensures a steady flow of news from its partnerships in the equestrian world, as well as in tennis and skiing. Nevertheless, since Mr von Känel comes from a background in sales, the bottom line is always the top consideration. At his meetings in Basel you will always find him with his four essential items: a heap of plastic-protected sheets of sales figures, best-sellers, breakdowns by country and product category and the like, a pencil, a pencil-sharpener and - somewhat unusually - a set of precision calipers dating back to 1969. Old school. Much to the chagrin of WorldTempus, he admits "I have no computer, my telephone is this old thing and I don't even reply to SMS messages."

His relentless focus on sales shows in his photographic recall of key statistics: 1.4 million Dolce Vita models sold, the exact split of two-tone models by sales when I question a potential change in strategy. And it is this focus that has led to the creation of a "fifth pillar" at the brand with a new collection dedicated solely to the brand's equestrian associations. "If we are going to invest millions in this area and be present at equestrian events almost every weekend, then we needed something more than the chronograph," he explains. "We needed a new collection, especially for women. But we are also working on a watch designed especially for show jumping."

Even a personal question on his favourite model in the collection comes back to sales. "We are investing heavily in promoting the Conquest Classic this year, which represents 7% of our sales, and we decided that the star model should be the two-tone steel and gold model with the moon phase. And since I have to be consistent I have to lead by example." There is no need to guess, therefore, which watch the Longines CEO has on his wrist.

Even given Walter von Känel's b sales background, it comes as somewhat a surprise when he claims that last year set a new sales record for Longines. Even in the troubled market of Hong Kong, which tourists from mainland China are now avoiding in favour of Korea and Thailand, the brand recorded 10% growth last year. Could it continue this year, despite the uncertain economic climate? "It looks that way," the boss confidently predicted on the opening day of Baselworld.

Over the weekend, the world's best riders and horses offered the spectators a unique show with outstanding performances in Las Vegas famous Thomas & Mack Center. Steve Guerdat (SUI) steered Albfuehren's Paille to victory in the final of the Longines FEI World Cup™ Jumping on Sunday 19 April. Penelope Leprevost (FRA) earned the second place with Vagabond de la Pomme while Bertram Allen (IRL) riding Molly Malone V slotted into third place. The finalists were awarded an elegant Longines watch. The culminating day of the competition was enhanced by the presence of the icon of women's tennis, Stefanie Graf, Longines Ambassador of Elegance.

For this 2015 edition of the Longines FEI World CupTM Jumping Final, the Official Watch was a stainless steel Longines Conquest Classic Moonphase watch. This model houses a self-winding mechanical chronograph movement, a true symbol of precision and technique, which happen to be the required skills for show jumping. Its refined silvered dial displays the moon phases, echoing the excellence and elegance of the equestrian sport stars.

Longines' long term partnership with the FEI consolidates its commitment to show jumping. As part of this partnership, Longines is lending its name to the FEI world ranking for riders participating in the show jumping trials: the Longines Rankings. The brand is the Official Partner of three series of the Longines FEI World CupTM Jumping, along with the Longines FEI World CupTM Jumping Final: the Western European League, the Chinese League and the North American League.

To invite the best horse riders to compete in fourteen of the most beautiful cities around the world: that's the heart of the Longines Global Champions Tour. In 2013, Longines and this prestigious show jumping trial series concluded a long-term partnership. The Swiss watch brand has also become the Official Partner and Timekeeper for the Longines Global Champions Tour, thus opening up a new chapter in the history of equestrian sport. This agreement illustrates the seriousness of Longines' dedication to five-star outdoor show jumping events and perfectly represents the values and traditions shared by both parties.

On Saturday 15 November 2014, Rolf-Göran Bengtsson on Casall Ask won the Longines Global Champions Tour Grand Prix of Doha, one of the highlights of this stage. He therefore received an elegant Longines watch.
As the Doha leg marked the end of the season, the results obtained by the riders enabled the establishment of the final 2014 overall Longines Global Champions Tour Ranking classification. Scott Brash (UK) was declared winner of the Longines Global Champions Tour 2014, while Rolf-Göran Bengtsson (Sweden) arrived second and Ludger Beerbaum (Germany) third. To honour their successes, all three received distinguished Longines watches from the hands of Mr. Charles Villoz, Vice President of Longines.
 

This year, the tournament, organized by Longines since 2010, was held at an exceptional venue, on the Champ de Mars, with the Eiffel Tower as a backdrop.

After a week filled with emotional and thrilling moments for the 16 talented players under 13 years old coming from all over the world, the 2014 Longines Future Tennis Aces tournament went to a prefect close on Saturday, May 31st, with the victory of Federica Rossi (Italy) who defeated Daria Frayman (Russia).

The Longines Future Tennis Aces, organized by the Swiss watch brand for the fifth consecutive year, is supported by the FFT (French Federation of Tennis) and is in compliance with the French Open of Roland-Garros, of which Longines is Official Partner and Official Timekeeper. This year, the tournament was held for the first time on the Champ de Mars, in front of the Eiffel Tower.

Federica Rossi was presented with a trophy from the hands of Jean Gachassin, President of the FFT (French Federation of Tennis) - just like the winner of Roland-Garros next weekend - as well as a Longines watch. Both finalists received an annual bursary of 2000$ until their 16th birthday for their tennis equipment, and to top off their great achievement, participated in an exhibition match with the patron of the tournament Marion Bartoli and Nathalie Dechy, both former French professional tennis players.

Longines is Official Partner and Official Timekeeper of Roland-Garros since 2007.

The name Longines has long been associated with breathtaking feats achieved by pioneers who have always dared to go beyond their limits, notably in underwater exploration. In the 1950s the brand supplied measuring instruments for the bathyscaphe Trieste, which set a diving record in 1953. In addition to technical equipment, Longines also produced robust and reliable watches intended for use by keen amateur divers. Dating from the 1970s, two such models have been taken as inspiration for the new The Longines Heritage Diver watch.

Available in two versions, one with three hands and the other a chronograph, these new models boast a black, satin-finish dial that elegantly combines red highlights with details coated with Super-LumiNova®. Moreover, both versions feature a bidirectional rotating inner flange. Like the original creations, the two new models have a diameter of 43 mm. The case back, crown and bezel are screwed in, thus ensuring water-resistance to 30 bar (300 metres). The cushion-shaped steel case has a brushed sunburst decoration on the upper surface and is polished around the sides. The case back is engraved with the figure of a diver, recalling the first diving watches produced by Longines.

The model with 3 hands differs from the other with its daring mix of colours set off by the black dial, namely one red hand and red minute zones, touches of Super-LumiNova® coating and grey rhodium plating. The graduated scale from 0 up to 60 enables the diver to calculate how long he or she has been underwater by synchronising the 12 o'clock hour symbol with the minute hand. The inner flange is activated using the crown at 2 o'clock. The chronograph version boasts the same colour scheme, but in contrast the graduated scale on the flange goes from 60 down to 0. This enables the diver to calculate the remaining time, for example to allow for decompression when returning to the surface, by synchronising a given point with the minute hand. The new The Longines Heritage Diver watches are fitted on a black synthetic or rubber strap.

This year, the surroundings of the Champ de Mars will host the Longines Future Tennis Aces 2014. 16 girls aged of less than 13 years and coming from 16 different countries will try to win the coveted reward: a great victory at an international tournament on the mythical Parisian clay. In addition, both finalists will receive an annual bursary for their sports equipment until their sixteenth birthday. These 16 young talents will compete over two days of tournament to qualify for the final on Saturday morning 31 May.

Tuesday 27 and Wednesday 28 will be dedicated to the Longines Academy, a training camp that will allow the young players to be under the guidance of the best specialists of the discipline and the tournament's godmother, Marion Bartoli, a former French professional tennis player. She will support the girls during the week and will take part in an exhibition match on Saturday morning, where she will compete against both young finalists and a Longines Rising Tennis Star.

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Within the frame of Roland-Garros, Longines highlights a model of its Conquest Classic collection, a steel chronograph that houses an exclusive column-wheel movement. Its black dial is set with one arabic numeral and 11 applied indices with Super-LumiNova®. It displays the hours and the minutes, a small second at 9, a 30-minute counter at 3, a 12-hour counter at 6 as well as the date at 4:30. Just as the entire collection Conquest Classic, this timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

The Longines Heritage 1973 displays a vintage look that is true to the original model. The latter, a chronograph produced in 1973 by the brand, was fitted with a Longines mechanical chronograph movement, the 30CH. The Longines Heritage 1973 houses the L688 calibre, a column-wheel chronograph movement developed and produced by ETA exclusively for Longines.

The silvered dial of the Longines Heritage 1973 boasts a fascinating play of contrasts. At 3 and 9 o'clock, two black counters were included. The applied hour symbols are decorated with a fine black line and a dot of Super-LumiNova®. These are interposed and balanced out by a minute-circle, also of fine black lines. A blue tachometric scale surrounds the dial, adding a subtle touch of colour to the whole.

With a diameter of 40 mm, the cushion-shaped steel dial of the Longines Heritage 1973 has retained the lines and mood of the original model. The back is fitted with a transparent sapphire glass cover through which the wearer can admire the movement of the calibre as well as the blue column-wheel. This model is completed by the rounded push-pieces. The whole is mounted on a black alligator strap.

Longines was proud to return to Hong Kong for the second year as Title Partner and Official Timekeeper of the Longines Hong Kong International Races. This race day is one of the most prestigious in the international calendar with four international group 1 races. Around 70'000 race-goers were present at Sha Tin Racecourse to witness great moments of sport. It was the ideal day to discover the models of the Conquest Classic collection, a line of watches dedicated to equestrian sports and representing Longines' long watchmaking tradition.

Longines Ambassador of Elegance and horse lover Aaron Kwok Fu-Shing participated in the excitement of the four Group 1 races and witnessed the victory of Akeed Mofeed with jockey Douglas White in The Longines Hong Kong Cup (2000m). Dominant under jockey Zac Purton triumphed in the Longines Hong Kong Vase (2400m) whereas Lord Kanaloa ridden by Y. Iwata won the Longines Hong Kong Sprint (1200m). As for the Longines Hong Kong Mile (1600m), it was won by Glorious Days under jockey Douglas White. All the winning owners, trainers and jockeys have been presented with Longines timepieces by Mr. Aaron Kwok Fu-Shing, Longines Ambassador of Elegance, Mr. Walter von Känel, President of Longines, Mr. Kevin Rollenhagen, Managing Director of The Swatch Group Hong Kong, Mr. Juan-Carlos Capelli, Vice President & Head of International Marketing of Longines and Ms. Karen Au Yeung, Vice President of Longines Hong Kong.

True to its motto "Elegance is an attitude", the brand awarded the Longines Prize for Elegance to Sherie Legrix, appointed most elegant lady of the day at Sha Tin Racecourse.

The Official Watch of the Longines Hong Kong International Races is a model of the Conquest Classic line. With a diameter of 40 mm, this model in steel and rose gold, houses the mechanical caliber L619. Its silvered dial is set with 3 arabic numerals and 9 applied indices with Super-LumiNova® and displays the hours, the minutes and the seconds as well as the date at 3 o'clock. This timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

2013 Longines World's Best Racehorse

As the Official Partner of the International Federation of Horseracing Authorities, Longines had the pleasure to present the Longines World's Best Racehorse Ceremony during the Longines Hong Kong International Races Gala Dinner.

This title honours the three world's best racehorses of the year according to the Longines World's Best Racehorse Rankings. The ratings are based on the performance of horses in elite races. This year, two horses are placed equal first with 130 points: the Australian filly Black Caviar, undefeated in 25 races, and Trêve, the 3 years old French filly, who won the Prix de Diane Longines and the Qatar Prix de l'Arc de Triomphe in 2013. They are followed by the American gelding Wise Dan, with 129 points.

The trophy of the Longines World's Best Racehorse is a crystal vase named Equus.

The Longines Asthmometer-Pulsometer Chronograph demonstrates the fact that the precision of a chronograph is necessary not only in sport. This new instrument is based on a model brought out in 1963 which was intended essentially for medical use. The new product not only shows the time but also measures heart rate and respiration. While the pulse and respiration scales can be extremely useful in a sports context, during training sessions for example, they also provide a doctor with valuable information as to the patient's vital functions.
 

The Longines Asthmometer-Pulsometer Chronograph echoes the principal design features of the product on which it is based. The red heart rate scale and the blue respiration scale can be easily read off from the outer edge of the silvered dial. The 12 numeral and the eight gilded applied indices blend with the hands and the counter circles, which are also gold-plated. The steel case, which has a diameter of 38.50 mm like the original model, is enhanced by the bevelling of the horns. A black alligator strap adds the final touch to this doctor's watch.

As official timekeeper of the FIS Ski World Cup, Longines honored in Lenzerheide for the first time Mikaela Shiffrin and Alexis Pinturault with the "Longines Rising Ski Stars" award. The American and the French skiers are the most successful young female and male athletes taking part in the current season of the FIS Alpine Ski World Cup. Both of them received a prize consisting of a trophy, a watch and a check for 20'000 CHF. This new competition reflects Longines' continued support for young athletes.
As official timekeeper of the FIS Ski World Cup, Longines presented for the first time the "Longines Rising Ski Stars" award which has been given to Mikaela Shiffrin and Alexis Pinturault. The American and the French skiers have been the best young female (under 21) and male (under 23) athletes taking part in the FIS Alpine Ski World Cup this season. They have received a trophy, a watch and a check for 20'000 CHF from the hands of Charles Villoz, VP Sales of Longines.

This new competition reflects Longines' continued support for young athletes and joins established events including the "Longines Future Tennis Aces" tournament at Roland Garros for young tennis talents under the age of 13, and the race "Longines Future Racing Stars" during Prix de Diane Longines highlighting young and promising jockeys.
Mikaela Shiffrin "One of my goals from the very start of my ski racing career was to be the youngest to win World Cups and make a mark as a young athlete. It's really cool that Longines has this award dedicated to young athletes. It's cool to push young athletes to do their very best and this helps do that because we're not always going to be competing for an overall globe or titles - it's great to know that young athletes have something special of their own to shoot for."
Alexis Pinturault: "This prize is a great idea for the young skiers! The highlight of my season definitely is my first victory in Val d'Isere. It was a great moment, my first podium after my surgery and my first success in slalom."
Longines' long-term association with competitive ski started in Chamonix in 1933. For many decades, Longines has introduced important innovations to match the technological advancements of alpine skiing competitions and to address the demands of timekeeping and the audience. In 1993, for example, Longines developed a new TV technology that displays the intermediate time of the athlete versus the fastest competitor of the race.

Longines was the Official Timekeeper and Official Watch of the proceedings. Bringing together over 650 exhibitors and breeders spread over 120,000 sq.m., the event served as preparation for the Longines FEI World Cup Jumping competition final, to be held precisely in Lyon From April 17 to 21 2014. What's more, on that Sunday, the Longines Grand Prix presented by GL Events was run - and won by Maikel van der Vleuten riding VDL Groep Verdi.
In the context of Equita'Lyon, Longines also provided its support to JustWorld International, a charity association, to help it further its mission successfully. JustWorld International collects funds for a variety of projects designed to assist children in developing countries, particularly within the ambit of its "Give 4 Good" worldwide campaign, backed by many professional riders. Every year, "Give 4 Good" provides over 3,000 children with an opportunity to improve the course of their life. In this perspective, Longines set up a "Longines Clear the Jump" contest at the 2013 Equita'Lyon competition. Every obstacle faultlessly cleared at the Longines Grand Prix presented by GL Events, had Longines make a donation to JustWorld International, enabling the Swiss watch brand to assist the association's work concretely.  
In Lyon, Longines presented Longines DolceVita. The timepiece of the event was a quartz watch in steel set with 32 diamonds whose sparkle emphasises the rectangular form and harmonious proportions of the case. The white dial features ten indices, an Arabic numeral 12 and silvered hands that indicate the hours and minutes, with a small second at 6 o'clock. This elegant, contemporary model is mounted on a steel bracelet.

Launched in 1997 and inspired by models created in the 1930s, the DolceVita collection is a tribute to the charm of the Italian way of life. The DolceVita L5.155.0.16.6 is in steel. Its rectangular case is set with 32 diamonds. The dial is white with 10 indices and 1 silvered Arabic numeral. A quartz movement, the calibre L178, animates the timepiece.
Longines' three ambassadors of elegance, the Oscar-winning actress Kate Winslet, the Bollywood icon Aishwarya Rai Bachchan, and the beautiful actress and model from the Far East Chi Ling Lin, enjoy their first roles in the Longines DolceVita advertising spot that gives a contemporary twist to the traditional dolce vita. The film uses the particular atmosphere of the streets of old Rome, bathed in sunlight, as well as the natural elegance of the brand's three amazons.
 
 

The partnership includes naming Longines as the Official Timekeeper and Watch of the Preakness Stakes (G1) as well as the title partner in the Longines Dixie Stakes (G2) and the presenting partner of the International Pavilion.
The partnership begins with this year's Preakness, which has played host to 11 Triple Crown winners and other Hall of Fame horses such as Man o' War, Native Dancer and Spectacular Bid. The 138th running will take place on Saturday, May 18 at Pimlico Race Course.
 
"By becoming the Official Timekeeper and Watch of the Preakness Stakes and the title partner of the Dixie Stakes, Longines is proud to be part of a great event," Longines president Walter von Känel said. "This new partnership reinforces our commitment to equestrian sports in the US and reflects our devotion to and fashion for these exciting sports, which match perfectly with our core values of elegance, tradition and performance. We are also looking forward to be the presenting partner of the International Pavilion with Japan as the host nation."
Longines will have a prominent presence throughout Pimlico on Preakness day serving as the official timepiece at the finish line and the presentation of elegant watches to the owner, trainer and jockey of the winning horse. To highlight its partnership, the watchmaker will also have a digital "Longines Preakness Stakes Countdown Clock" on the official Preakness Stakes website, www.preakness.com.  
"The Maryland Jockey Club is proud to welcome Longines into the family of Preakness partners," said Maryland Jockey Club president Tom Chuckas. "We look forward to establishing and fostering this relationship for years to come, showcasing the Longines brand center stage at the middle jewel of horse racing's Triple Crown. The Triple Crown is a tough, grueling series with the Preakness holding the key to the process with 13 of the last 16 winners named champion 3-year-old."

Longines will also serve as the presenting partner of the International Pavilion, the premier hospitality destination on Preakness day. Positioned at the finish line, the International Pavilion brings the world to the Preakness by selecting a different country each year to serve as the host nation with its respective embassy and Ambassador serving as Honorary Host. The embassy of Japan and Ambassador Kenichiro Sasae will serve as the 2013 host nation.

The Longines Column-Wheel Single Push-Piece Chronograph 180th Anniversary Limited Edition is closely based on the first wrist chronograph, manufactured by Longines in 1913 and fitted with calibre 13.33Z. The new model uses calibre L788, a column-wheel chronograph movement developed exclusively for Longines which enables the wearer to activate the various chronograph functions - go, stop and reset to zero - by simply pressing on the single push-piece integrated into the crown. With its sleek lines and white dial featuring a bright red "12", this model recalls the Agassiz dial of the original version, while the moving lugs are part of Longines' prestigious heritage. This model is available in rose gold and has been manufactured in a limited series of 180 numbered pieces.

Worldtempus - 12 March 2012

Tissot sold more than three million watches in 2011 and Swatch Group colleague Longines passed the one million mark in 2011. In other words, these two Swatch Group companies comfortably perch on many wrists around the world, not the least of whom are located in China - which undoubtedly is these two brands' biggest single market.
The tactile success
"13 years ago Mr. Hayek asked who wanted to produce a tactile watch, and I was the only one who raised my hand," Tissot CEO Francois Thiebaud said.
The tactile watch, of course, is the highly successful T-Touch, a multifunctional watch that has been a pearl of the Tissot collection since its launch in 1999. "I am a private pilot myself and enjoy a multifunctional watch," Thiebaud revealed. "I had no doubt about the success of this kind of technology put into a wristwatch"

No regrets
"The T-Touch collection today accounts for more than 250,000 pieces of our annual sales," Thiebaud revealed, clearly not regretting his choice of production at the fateful Swatch Group meeting 13 years ago.
The success of the T-Touch, however, is not the only reason why he is all smiles. The company he captains experienced a sales increase of 45 percent from 2009 through 2011 - years in which many other brands struggled. This primarily occurred thanks to the huge demand from Chinese clients buying both from their mainland retailers and foreign outlets when traveling.
With an average price of 200-500 Swiss francs, Tissot offers both classic Swiss timepieces and innovative, sporty watches such as the T-Touch. Thiebaud and Tissot must be doing something right since one in five exported Swiss watches is a Tissot. "We sold 3.4 million watches in 2011 and I expect to sell four million watches in 2012," Thiebaud smiled.

Understanding the Chinese
How did Tissot become so hugely popular in China? We asked Longines CEO Walther von Känel, one of the most experienced and respected CEOs in the Swiss watchmaking industry, attending his 37th Baselworld.
"Longines sent its first invoice to Chinese clients back in 1867. Our history with the Chinese market goes way back. I visited China for the first time in 1971 and made business directly with the government. A few years later, the first Chinese delegation visited Switzerland," von Känel explained his first acquaintance with the largest consumer of Swiss watches today.
"In the 1980s, we opened our first representative office in mainland China (including Omega and Tissot --ed). Doing this gave us the opportunity to study the culture and get to know the Chinese customer up close," von Känel explained. "Understanding local culture is essential for any sale."

One million watches
Longines produces watches that are b in the 1000-1300 Swiss franc segment. "We passed one million watches in 2011," von Känel revealed. "That means that we sell 6-7,000 watches a day of sales," he laughed, declining to comment on what markets will come after BRIC.
"Longines is everywhere. Right now in China there's no limit for the next ten years. As long as Longines stays focused and maintains our continuing production and consistent quality and development then we will stay on top of the world. As I tell my colleagues every year, we need to reach the magic numbers and stay positive," von Känel leaned in over the table to emphasize his remark.

The Andre Agassi Foundation for Education raised more than $26.1 million, a record amount, at the 16th Grand Slam for Children benefit concert, in conjunction with its longtime partner and presenting sponsor, Swiss watchmaking brand Longines. A donation of $18 million from Kirk Kerkorian, $1.5 million from the Engelstad Family Foundation and $1 million from Windsong Trust combined with ticket sales and proceeds from a live auction accounted for the largest amount raised in a single night for the Andre Agassi Foundation for Education. The package including a weekend for four at the 2012 Kentucky Derby and a Longines Master Collection Moon Phases "Andre Agassi" special watch was auctioned for $90,000. The funds benefit the Andre Agassi College Preparatory Academy (Agassi Prep), a tuition free public charter school serving students in historical West Las Vegas.

"I am both astounded and humbled by the generosity and compassion of our community, the artists, sponsors, partners and donors," said Andre Agassi. "With b support from our presenting sponsor Longines, the Engelstad Family, Windsong Trust and a truly magnanimous gift from Kirk Kerkorian, this record- breaking evening will make a positive difference in students' lives as we continue to work to transform education."

Longines, represented by President Walter von Känel, was delighted to be for the first time the presenting sponsor of the Grand Slam for Children.

Held Saturday, October 29th at Wynn Las Vegas, the Grand Slam featured a star-studded lineup of performers including Michael Buble, Jimmy Kimmel, Martina McBride, Smokey Robinson and Train, with surprise appearances by Gladys Knight, Signature Group and comedian Jeff Ross.

A.J. Green, a graduate of Agassi Prep, performed a heartfelt introductory song and the school's drum line started the festivities for the evening.

The Grand Slam brings together international stars and noted artists- from music to comedy - to build awareness and raise money for the Foundation's biggest fundraiser. Dedicated to transforming and elevating education, the Foundation opened Agassi Prep in 2001. In 2009, the public charter school graduated its first senior class, with 100 percent of graduates accepted into college, as were the graduates of the classes of 2010 and 2011. The Foundation's work is directly impacting students in Las Vegas, Agassi's hometown community, but it has broader implications for education nationwide.

Longines proudly presents the winners of the 2011 Longines Press Award for Elegance. To round up the season, the Swiss watch brand awarded Beezie Madden (USA) and Eric Lamaze (CAN) at the CHIO Rotterdam, the final stage of the season. Longines would like to congratulate them on their distinctive elegance as well as on their exceptional sporting performance throughout the 2011 Nations Cup season. American rider Beezie Madden also won the Longines Grand Prix Port of Rotterdam.

Longines is proud to have served for the sixth consecutive time as official partner, timekeeper and title sponsor of the Longines Grand Prix Port of Rotterdam at the CHIO Rotterdam.
Among the best performing riders throughout the six previous CSIO events (La Baule, Rome, St. Gallen, Falsterbo, Hickstead and Dublin), Beezie Madden (USA) on Coral Reef Via Volo and Eric Lamaze (CAN) on Hickstead convinced the international jury of equestrian experts most with their incomparable elegance at the CHIO Rotterdam.
Beezie Madden said: "I am very happy to have won the Longines Press Award for Elegance. To me, when you ride with elegance, it means that you probably do most things right with your horse".

Eric Lamaze said: "I was surprised to be awarded with this prize. I am very thankful and honoured. I have to say my horse Hickstead is very elegant and it was very helpful."
Both riders have been awarded yesterday the 2011 Longines Press Award for Elegance receiving a trophy, a set of Longines watches and a cheque for 20,000 Swiss francs.

Beezie Madden has been the queen of the day as she also won the last Grand Prix Longines of the season, namely the Longines Grand Prix Port of Rotterdam. Eric Lamaze also achieved a great performance in Rotterdam by winning two competitions.
Despite the difficult weather conditions, the CHIO Rotterdam was very successful. A brand new grandstand has been inaugurated on Friday 26th August in presence of Prince Willem Alexander.

This landmark partnership sees the Singapore Turf Club embarking on a long-term partnership with an internationally renowned watch brand. As part of this partnership, the "Singapore Gold Cup" has been renamed "Longines Singapore Gold Cup". This inaugural race took place on 14 November 2010.
The Longines Singapore Gold Cup is the crown jewel of the local turf. With prize money of S$1.35 million, this domestic Group One race is undoubtedly one of the most prestigious races in the region. A Longines Admiral Chronograph was also awarded to the winning jockey, to the horse-trainer and horse-owner to recognize their merit.

Glen Boss on Risky Business made history as they emerged victorious in the inaugural race. Trained by Steven Burridge, Risky Business is joining the realm of local racing legends immortalized by their triumphs in this high profile race.
This milestone race was attended by the Patron of the Club, the nation's head of state, His Excellency Mr S R Nathan, Longines President, Mr. Walter von Känel, Longines Ambassadress of Elegance, Ms. Denise Keller and 300 guests.

Traditionally, the Singapore Gold Cup is designated as an annual Charity Race Day. This year, Longines raised funds for APSN Chao Yang School, one of the social service programmes supported by Community Chest through the Longines Singapore Gold Cup Charity luncheon. A total amount of S$ 266'832 was raised to support the cause. Besides outright donations and table sales, funds were also raised through a charity auction of a Longines PrimaLuna Thousand and One Nights timepiece and six rocking horses embellished with art created by the students of Chao Yang School and Longines Ambassadors of Elegance, Ms. Chi Ling Lin and Ms. Denise Keller.
"Community Chest is grateful to Longines for the partnership through the Longines Singapore Gold Cup. We need continual support from donors to ensure that our beneficiaries, including children with special needs, can continue to benefit from critical social service programmes that equip them with the necessary skills for independence and integration into society," said Mr Phillip Tan, Member, Community Chest Committee and Vice-President, National Council of Social Service Board.
For over 178 years Longines has long established its brand image which equates to elegance, and also firmly focuses the brand's core objective on raising global awareness and charity involvements.

About Longines
Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 178 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.
About the Singapore Turf Club
Founded in 1842 as the Singapore Sporting Club, the Singapore Turf Club is today the only authorised operator of horse-racing and its totalisator services in Singapore. It aspires to be an efficient, effective and socially responsible organisation, committed to providing legalised wagering on quality horse racing with integrity. It is the agent and proprietary club of the Tote Board, Singapore, which manages and directs the Club's donation of surplus funds for charitable purposes.
Visit www.turfclub.com.sg

About Community Chest of Singapore
Community Chest raises funds on a yearly basis to meet the needs of the social service programmes it helps support. Community Chest ensures that the fund-raising and other operating costs are kept to a minimum. As these costs are covered mainly by Tote Board and Singapore Pools (Private) Limited, every dollar raised by Community Chest will be made available to social service programmes under its care.
For more information about Community Chest, visit www.comchest.sg

Revue FH - 3 June 2010

The tastes of the 1920s are considered to be among the most important stylistic trends created in the 20th century. Their creative freedom and imagination helped to perpetuate a unique style within the Art Deco movement which exerted a marked influence even in watchmkaing during the 1920s.

As it does each year, Longines has sought inspiration in this artistic trend for creating elegant ladies' timepieces and is now presenting three new watches models inspired by the exuberance of the 1920s to make up its 2010 edition of Les Elegantes. The first is a rectangular watch in yellow gold, set on an elegant strap in black satin. The second, a delicate piece in rose gold, has a tonneau-shaped case that fits snugly on to a bordeaux satin strap. And the third is a graceful white gold model with an almond-shaped case and a white satin strap.
The cases of all three models have been hand-engraved in the Art Deco style and set with 24 to 42 diamonds. The Arabic numerals add a delicate charm to the silvered dials and blued hands. The brand has selected an authentic hand-wound movement dating from the 1970s for this elegant collection - the Longines L805 calibre, set with 17 rubies and beating at 21,600 vibrations per hour. This precious trio has been produced in a limited series of ten pieces only.

1900s: Universal Exhibition in ParisPressing market demand with respect to both technology and styling drove watchmakers at Longines to design caliber L21.59. After the first Longines watch's 1867 bronze medal, in 1900 Longines caliber 21.59 won a Grand Prix at the Universal Exhibition in Paris with a one-of-a-kind creation called La Renommee, in 18K gold.The first wristwatches
When watches gradually migrated from waistcoat to wrist, Longines was in 1905 the first to turn out wristwatches by largely mechanical means. This innovation marked the start of a complete reorganization of the Longines' factory working and production methods during the 1920s and 1930s.1910s: The first shaped watchesAs early as 1912, Longines watches began to lose their round silhouette, the better to explore, and exploit, the geometry of elegance. Truly revolutionary for the period, Longines' rectangular and square-shaped models marked the start of a century of Longines design. Style followed style in any number of variations as taste turned into trend and trend into fashion, made possible by ever finer craftsmanship and sophisticated technologyLongines and gymnastics
Longines entered the world of gymnastics at the 1912 Swiss Federal Gymnastics Meet in Basel, Switzerland. The partnership resulted in a world's premiere: the introduction of automatic timing. Longines used an electromechanical system with start and finish tapes, fielded for the first time for the 80-meter dash. It marked a turning point in Longines' increasingly close cooperation with the world of gymnastics.

Its soft silhouette is enhanced by the exquisite purity of the dial and the whole is illuminated by a play of sparkling diamonds. Graceful, magical, this is a model that will seduce women who appreciate contemporary, sophisticated elegance.

 
The Moon has been used to measure time by every civilisation; this night star is feminine, cyclical and eternal. A star that produces dreams! In many cultures the New Moon is a symbol of renewal when it marks the beginning of a new year or the arrival of spring. To pay tribute to this mystical star, the famous Saint-Imier watchmaker is launching an exquisitely fine interpretation of the magic of the Moon this year: the Longines PrimaLuna.
The subtle mystery of spring, the Longines PrimaLuna emerges from a wakening world. The Moon is no longer pale but iridescent, opaline, masterful. Sheherazade moves elegantly into position under the stars...

The delicate gleam of stainless steel, the rich hue of rose or yellow gold, or the blend of rose gold and steel. A sleek bracelet of steel, gold or steel and rose gold or a leather strap. A selection of heavenly dials: white, silvered or mother-of-pearl decorated with hour symbols, Arabic or Roman numerals or diamonds. And finally, three hands, blued, gilded or rose, that marks the passing of time. As multifaceted as the modern woman, the Longines PrimaLuna range offers a selection of models in four sizes.

This ladies' watch is at the same time a piece of jewellery. The pleasing curves of the case are enhanced by a play of diamonds. Precious pieces of pure carbon that glitter with fascination... so feminine! Similarly, the white mother-of-pearl dials of the most sophisticated models are also decorated with sparkling teardrops that will seduce any woman who appreciates diamonds.
Resolutely elegant, contemporary, subtle and carefree. The new Longines PrimaLuna offers to every woman, every modern Sheherazade, to each luminous, unique female a magical world represented by this new collection of exquisite models.

The Longines Column-Wheel Chronograph

On the strength of its long experience in timing, Longines has designed a timepiece that pays tribute to the various timing mechanisms developed during the company's history. Named the Longines Column-Wheel Chronograph, this model houses a brand new calibre whose exclusive development by ETA was mandated and financed by Longines and other brands within the Swatch Group. This self-winding, chronograph movement has a column wheel which drives the mechanism that measures periods of time - a technical device used by the famous St. Imier brand since 1878.
Longines started manufacturing timing equipment in 1878 with the launch of a simple 20 line chronograph; reference number 20H, that had a column wheel (covered by a washer) that governed the chronograph mechanism. Following Longines' progression into the field of timing, almost all the measuring equipment devised by the company used this same principle. Both calibres for pocket chronographs made by Longines, such as the 19CH (1889), the 19.73 (1887), the 19.73N (1909) and the 19.73N with a split-seconds function (1922), the 18.72 (1929) or the 24 line calibre intended specifically for sports timing (1939) and movements for the brand's wrist-chronographs, such as the 13.33Z (1913), the famous 13ZN (1946) or the 30CH (1947) thus all incorporated column-wheel systems for controlling and activating the chronograph functions, which varied according to the specific calibre.
This collection of timing equipment formed the foundation for Longines' history of involvement in timing and the world of sport. The mechanical, column-wheel chronograph thus became a traditional and authentic technical device at Longines. The new Longines Column-Wheel Chronograph model continues this horological heritage into the 21st century.
Having identified the modifications that have affected the world of mechanical timepieces over the past few years (a marked demand for high-quality mechanical watches, the popularity of mechanical chronographs and a fascination for traditional horological devices among the general public), Longines and other brands within the Swatch Group mandated and financed the exclusive development of a self-winding movement with a column wheel for a wrist-chronograph which has now been produced by ETA. This calibre is a contemporary embodiment of a long tradition of mechanical timing which is Longines' heritage.
Fitted with 27 jewels, the L.688.2 movement is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm. The blued steel column wheel controls the chronograph functions (start, stop, return to zero) and is part of a work of art that is a stylish update of a traditional technique. Beyond its sleek design, the L.688.2 calibre is an inspiring creation designed specifically to meet the demands of timing.
 To house this brand-new, exclusive movement the watchmaker has chosen classical and elegant lines that are reminiscent of the timepieces that contributed to its success during the 20th century. The Longines Column-Wheel Chronograph has a stainless steel case with a diameter of 40 mm that houses the L.688.2 calibre whose intricate workings can be admired through the transparent case back. The gold-plated Dauphine-style hands are mounted on top of a silvered dial featuring, gold-plated applied hour symbols, a small seconds at 9 o'clock, a 30-minute continuous action counter at 3 o'clock and a 12-hour continuous action counter at 6 o'clock. The timing features of the Longines Column-Wheel Chronograph combined with a classical design make this model a contemporary watch that echoes the great tradition of mechanical timing.
Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 175 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.