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Top Quality Longines Automatic Watches (1351) Items
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  • Longines - Stefanie Graf, Longines' golden retiree

    Steffi Graf became Stefanie Graf in 1998. The nickname of a tennis prodigy is today the patronym of a 45 year-old lady who goes about her life far away from the tennis court but close to children, to whom she has dedicated her foundation. Longines supports it as part of a well-balanced sponsorship strategy.

    "Tennis doesn't really interest me any more. That chapter is now closed." Stefanie Graf leaves little room for doubt when asked about her life in 2015. Visiting the Roland Garros tournament the former world number one acts as an ambassador for Longines in aid of children who have been traumatised by exile, war and violence. "Children for Tomorrow" her foundation, has been supported by Longines since 2008.

    Such partnerships are not that common in the business of sport. Stefanie Graf, who earned some 22 million dollars in her career, married Andre Agassi in 2001, himself a winner of an additional 31 million. So it's by no means a question of money.

    Furthermore, both spouses manage their own foundation, both have retired from their sport and therefore offer much less media exposure than the current champions. So why engage with a couple that is doubtless still glamorous but much less visible than any other ambassador who is still active in the sport?

    The key word is elegance
    The official reply from Longines comes as one word: "elegance". The brand groups its ambassadors under this heading, without necessarily communicating what the objective criteria for judging such "elegance" are.

    In reality, the balance among the Longines ambassadors is subtle and comprises a mixture of visible stars and lesser-known but highly active personalities, in other words a mixture of form (media exposure) and substance (work on the ground by those who have retired from their careers).

    This strategy started in 2007, when Longines took over tennis from its sister brand Rado. Andre Agassi signed up with the brand in the same year and was followed by his wife the following year. High-profile actors such as Simon Baker and Kate Winslet later joined the committed duo. And the Longines sponsorship model was born.

    From Roland-Garros to Kosovo
    Stefanie Graf's commitment is as deep as it is tangible. "We are based in Hamburg but we also work in Cape Town, Eritrea and Kosovo," she points out. "We work with children who are sometimes not even two years old, with the help of psychologists and translators. We have a permanent team of 20 people who have already helped some 350 children."

    It's easy to imagine what a return to the world of tennis by Steffi Graf would generate in terms of enthusiasm...and visibility for Longines. But the woman concerned dismisses this out of hand: "As a player, there is no question of it, I don't play any more and in any case my body would not be able to withstand it (Editor's note: Steffi Graf had already suffered major injuries and undergone operations to her back and knees in 1997 and 1998As a coach I would be on the road for around 30 weeks of the year but today I have a husband, two children and a foundation. My life is already busy enough!" So only the legend of Steffi Graf remains, but given that she still has a loyal following of fans from 7 to 77 years old, it is still b even 15 years after her retirement.


     

  • Longines - Conquest 1/100th Horse Racing

    Longines continues its tradition as timekeeper for equestrian sports and unveils a new model to add to its Conquest collection, the Conquest 1/100th Horse Racing, a silver faced range of the Conquest 1/100th.

    Longines, timekeeper for sporting performances since the end of the 19th Century, is launching a new line of watches that have been specially created for sports which require high precision timing. The Conquest 1/100th series responds to the needs of athletes, professionals and sports fans, besides many others, since it measures multiple intermediary times and has an intuitive analogue display that shows the time to
    one hundredth of a second using a separate hand.

    The Conquest 1/100th Horse Racing chronograph, which keeps time to one hundredth of a second, features a new unique quartz movement, the L440. This new model includes a microcontroller with a flash memory that allows the watch to be reset instantly and allows intermediary times to be recorded. With a diameter of 41 mm, this bright steel model has a silver face that displays hours, minutes, small seconds at 6 o'clock, the date and other
    chronographic functions: a central seconds hand, a 30-minute stopwatch at 2 o'clock and a 12-hour stopwatch at 10 o'clock. The hand in red displays time to one hundredth of a second and is the watch's crowning glory at the centre. The model is also fitted with a
    steel bracelet and a butterfly clasp.

  • Longines - Luxury timepieces awarded to winner

    Swiss Watchmaking Brand Longines is the Official Timekeeper and Watch of The Preakness Stakes, Presenting Partner of the International Pavilion, Dixie Stakes

    Longines had a prominent presence throughout Pimlico on Preakness day serving as the official Timekeeper and Watch with a large chronograph at the finish line and hosting the Longines Most Elegant Woman at Preakness Fashion Contest. To highlight its partnership, the watchmaker had a digital "Longines Preakness Stakes Countdown Clock" on the official Preakness Stakes website,  and served as the presenting partner of the International Pavilion, the premier hospitality destination. Positioned at the finish line, the International Pavilion brings the world to the Preakness by selecting a different country each year to serve as the host nation with its respective embassy and Ambassador serving as Honorary Host. The embassy of Japan and Ambassador Kenichiro Sasae served as the 2013 host nation.

    The Longines Most Elegant Woman at Preakness Fashion Contest celebrated the elegant style of The Preakness Stakes. With the help of celebrity judges Torrey Smith of the Baltimore Ravens and "Miss Racing Queen" Tatiana Schoeppler, Longines chose the most elegant woman and awarded her a stainless steel and rose gold watch of the Longines Saint-Imier Collection featuring a stunning diamond bezel. Watches from The Longines Saint-Imier Collection were also presented to the winning horses' owner, trainer and jockey of the Dixie Stakes presented by Longines.

    About the Watches

    Based in Saint-Imier since 1832, The Longines Saint-Imier Collection is inspired by the watchmaking heritage of the brand's hometown. To celebrate its rich history and roots within the village of Saint-Imier, the collection includes a series of luxurious timepieces in stainless steel and rose gold bracelet combinations, as well as rose gold and stainless steel leather band combinations. The chronograph watches within the collection are fitted with the column-wheel movement specially developed and produced by ETA exclusively for Longines.

    Emanating the core values and aesthetic of the brand - tradition, elegance and performance - the Longines Saint-Imier Collection is rooted in the unique shape of the case inspired by a 1945 Longines watch model. The watches in the collection display sleek lines and distinctive lugs, giving them a classic yet contemporary appeal. All models are fitted with mechanical movements whose intricate workings can be admired through the transparent sapphire back cover.

  • Longines - Steffi Graff & Andre Agassi on film

    Saint-Imier, 18th February 2009 - Married in real life, the two tennis legends and Longines Ambassadors of Elegance, Andre Agassi and Stefanie Graf, have united on screen for the brand's latest advertising campaign shot in December 2008. The previous year Andre Agassi joined the family of Longines' ambassadors. The first spot showed the tennis star and the children supported by Agassi's charity, the Andre Agassi Foundation. The humanitarian ideals of the famous watch manufacturer and those of Agassi have a lot in common.

    One year later, tennis legend Stefanie Graf also became a Longines Ambassador of Elegance. Under the dazzling Las Vegas sun a second film adventure began. Mandy Walker captures the magic of the couple's visit to the Andre Agassi College Preparatory Academy.

    Longines' history is closely linked to that of sports timekeeping. As the official partner of the legendary Roland Garros tennis tournament since 2007, the brand has yet again reinforced its links with the world of tennis by choosing Andre Agassi and Stefanie Graf as its Ambassadors of Elegance.

    The couple share the watch brand's values of excellence, elegance, beauty and compassion, thus the perfect embodiment of Longines' famous slogan "Elegance is an attitude". By supporting the two tennis legends' charities Longines is demonstrating once again its humanitarian commitment.

    Early December saw the start of filming in the warmth of the Las Vegas sun with the young director Terry Hall in the driver's seat. An advertising spot, but at the same time a real film, it captures the genuine heart-felt generosity and empathy of the couple. The commitment of Andre and Stefanie can be clearly seen in the work that their respective foundations do to help disadvantaged children.

    Followed by Mandy Walker's camera, Andre Agassi visits various classes at the Andre Agassi College Preparatory Academy, which is supported by his Foundation. The youngest pupils are having a drawing lesson. After a good deal of laughter, the children concentrate on their masterpieces. Agassi looks at their work closely. The budding artists don't seem to be particularly intimidated by their famous visitor nor by the presence of the film crew.

    For most of them, it is actually their second experience of filming because they were also featured in the first film made in 2007. What is more, the children are not acting because most of the little stars are students at the school that bears Andre Agassi's name. Mandy Walker zooms in on the tiny faces. A little girl looks at her quite openly and says "I learn effort." A young boy says "I learn respect."

    The scene changes: a lawn basking in the sun, an ancient tree. The radiant Stefanie Graf is sitting with a group of children who are also drawing. Ms. Graf smiles and casts a caringeye over the group. The children speak to the camera again: "I learn to be myself," says one. A boy sitting next to Stefanie says "I learn to conquer my way." Stefanie looks at his drawing and realises that he is drawing her! A portrait of Andre then appears alongside hers.

    The film ends with a close-up of the couple, who announce in unison "It's time to give a bit of your time to others" as an echo the Longines slogan appears on the screen and offers the final word: "Elegance is an attitude". The film offers a few moments of intimacy, generosity, humanity and sharing between the Swiss watch manufacturer and its two ambassadors.


    "The Andre Agassi Foundation"

    "Children for Tomorrow"

    Children for Tomorrow Foundation is a non-profit that provides assistance to children and families who have become victims of war, persecution, and violence by helping to heal the psychological wounds within. The Foundation was established 1998 by Stefanie Graf in cooperation with the Outpatient Clinic for Refugee Children and their Families at the University Clinics of Hamburg-Eppendor.


    The Andre Agassi Foundation is dedicated to transforming U.S. public education for underserved youth. The Foundation drives reform by engaging in practice, policy and partnerships that provide quality education and enrichment opportunities. The Foundation's primary beneficiary and centrepiece of its mission is the Andre Agassi College Preparatory Academy. Located in the most socio-economically disadvantaged neighbourhood in Las Vegas, Nevada, the public charter school is designed to enhance students' character, motivation, and self-discipline with individualized learning for college preparation. The Foundation is a 501(c) (3) not-for-profit public charity that was established in 1994.

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