Longines Automatic Watches Collection, Longines Automatic Replicas for sale

Longines GrandeVitesse Tachymeter Panda Leather (L3.636.4.70.2)

I really bought this as a bracelet but there is an added advantage in having a time piece hidden underneath. This will go with some of my purple velvet pieces. The prices on Heidi's watches are absolutely unbeatable as well as the design.

---- [Rating: 5 / 5 stars]

Review by Sam's M, From United States Lewiston

Longines Dolce Vita Ladies Watch L5.158.4.16.6

fast delivery, item as described !

---- [Rating: 5 / 5 stars]

Review by Roderick Price, From USA Kirkland, Washington

Longines Heritage Black Dial Automatic Men's Watch L3.674.4.50.9

gift for nephew. he loves it.great features. he loves the mother of pearl face.highly recommend.

---- [Rating: 5 / 5 stars]

Review by georgina crossley, From Viet Nam Hue

The concept of the Jumping Longines of Crans-Montana seduced the watch brand: Longines becomes the Title Partner and Official Timekeeper of the show-jumping event taking place in summer 2016. Longines is partnering with an event which will be featuring high-level equestrian sports, while its values are in line with the ones dear to the Swiss watch company.

The Jumping Longines of Crans-Montana will take place from 28 to 31 July 2016. It will be situated in the center of the famous tourist station, in the heart of the Valais. The event is set up by the association Jumping Crans-Montana, which relies on a committee of three members: François Besençon (President) and Yves Rytz, both of them bly involved in the world of equestrian sports in the French-speaking part of Switzerland, and Daniel Perroud, Director of the Jumping Longines of Crans-Montana and organiser of several sports event.

For almost a century, chronographs have been the core concern and primary passion of Eberhard & Co. Much like its La Chaux-de-Fonds headquarters inaugurated in 1907, an imposing building that towered over the centre of the watchmaking town for several years, the brand has historically been a dominant force in the production of this type of timepiece. In 1919, it launched the first wrist chronograph, and then in 1938 the first chronograph to feature an hours counter, followed the next year by the first chronograph enabling double timing by means of a new "split-seconds" device. In the wake of the quartz crisis, Eberhard & Co. remained as passionately dedicated as ever to this watchmaking genre, since it was the first back on the market with a mechanical chronograph.

During World War II, Eberhard & Co. with its Magini System watch, a split-second chronograph, was one of the two watch industry protagonists - along with Longines - contributing to a feat accomplished by the Italian air force: a secret flight from Rome to Tokyo and back achieved thanks to these two timepieces. During the latter half of the 20^th century, Eberhard & Co. launched several chronograph collections including the famous Extra-Fort, Contograf and Tazio Nuvolari lines.

Eberhard & Co. kicked off the 21^st century with another world-first, this time not on a technical level but rather in terms of design. Released in 2001, the Chrono 4 pioneered a new dial counter layout. Instead of previous arrangements involving counters at 3, 6 and 9 o'clock, and sometimes a fourth at 12 o'clock, this model featured four horizontally aligned counters. This patented design echoes that of racing car dashboards and has become an unmistakable signature feature of the Eberhard & Co. brand. 

30-minute and 12-hour chronograph counters, along with 24-hour and small seconds subdials, compose the line of four displays on the Chrono 4 model. Working on an ETA 2892 base calibre, the brand's makers developed the Eberhard & Co. system that lends a particularly dynamic touch to the functions of this sporty timepiece, complemented by the date at 12 o'clock and a tachymetric scale.

The Chrono 4 collection is interpreted in several sizes. The original 40mm model was enlarged to "Grande Taille" (43mm) and "Geant" versions respectively introduced in 2008 and 2010. While most of them have a steel case that underscores their sporting style, the 40mm models also come in pink gold. They feature a white, black or blue dial with tone-on-tone or contrasting counters and subdials, along with raised rims, luminescent hour-markers, dagger-shaped hands and a choice between a steel bracelet and a leather or rubber strap.
The Grande Taille steel models with a rubber strap are distinguished by rubber inserts on the screw-lock crowns and several versions are enlivened with colourful accents (counter hands, hour-markers, the tips of the hours and minutes hands), while a limited edition commemorating the 10^th birthday of the collection is recognisable by its large red Roman X numeral. .

The "Geant" versions stand out with their sturdy 46mm steel or titanium case, water-resistant to 200m and topped by a unidirectional rotating bezel. Last but not least, the line is topped in fierce style by a "Full Injection" limited edition: a dark carbon-coated steel colossus with an ultra-dynamic rubber strap, while nonetheless flaunting the elegance of a dial adorned with a Côtes de Geneve motif.

After inventing in-line counters, Eberhard & Co. came up with the idea of pivoting its counters to appear in a vertical line - and this time in a tonneau-shaped rather than a round case. 2005 thus witnessed the emergence of the surprising Chrono 4 Temerario with its counters arranged in a column on the right-hand side of the dial. This model also featured a patented access system to the crown, which opens by a lever hidden on the back of the case at 12 o'clock. 

The Chrono 4 collection is also enriched with Bellissimo creations that certainly live up to their name. These less sporty-looking models come with a slimmer 40mm case and more discreet pushpieces. The traditional white, black or blue dials are joined by an innovative new apricot shade that gives a distinctively vintage look to that particular variation, and all are graced with applied rhodiumed Roman numerals and cut-out hands. For the first time in the Chrono 4 collection, the Belissimo Vitre interpretations are fitted with a sapphire crystal caseback revealing the self-winding calibre. And finally, the luxurious Coeur Vitre version boasts a movement adorned with sophisticated hand-crafted decorations.

This event inaugurated the newly named Longines Masters, a series combining the very best sports level with the most elegant lifestyle on a unique staging. During the four days of the event, the guests had the chance to experience exceptional and exhilarating show jumping competitions while also enjoying various social events that celebrated the glamorous Los Angeles spirit.

On the sporting side, Longines gave its name to some highlights of the Longines Masters of Los Angeles: the Longines Speed Challenge on Friday, won by Ireland's Bertram Allen on Quiet Easy 4 and the Longines Grand Prix on Sunday, claimed by Germany's Marco Kutscher on Van Gogh. In the former, the competitors' aim is to achieve the fastest time, knowing that 2 penalty seconds are added for each pole that is knocked down, while the latter celebrates the highest level of show jumping.

The brand also took part on Saturday in the Pro-Am "Style & Competition" for Charity, a class aiming at raising money for charitable organizations in a glamorous atmosphere. In this trial, each team consists of two riders, one from among the world's best professional riders and an "amateur". This year, Longines was supporting Jane Richard Phillips and Hannah Selleck, who competed for JustWorld International. This institution, founded by Jessica Newman in 2003, acts as a catalyst for positive change in the developing world by working with local partner organizations to provide basic education, nutrition, health, hygiene, and vocational programs for children in impoverished communities in Honduras, Cambodia, Guatemala, and Colombia.

The Longines DolceVita line was the Official Watch of the event. Inspired by the Italian sweet life, the "Dolce Vita", it is worn on the wrists of women who know how to make the most of life's simple pleasures. As a tribute to those ladies, Longines has decided to offer a new interpretation of this collection, subtly combining geometric lines with soft curves.

FEI's Top Partner Longines timed the victory of the German riders at the Longines FEI European Eventing Championship 2015 in Blair Castle, in the presence of Her Majesty The Queen Elizabeth II, who presented them the medals. The winners received team gold by more than 50 penalties and the matchless Michael Jung captured the fifth individual title of his career.

This equestrian event took place in the Scottish Highlands from 10 to 13 September 2015 and the Swiss watchmaker was associated to it as the Title Partner, Official Timekeeper and Watch. In addition, Longines is also involved as Official Partner, Timekeeper and Watch in both eventing competitions CCI4* Luhlmuhlen and CIC3* Luhlmuhlen in Germany.

The Official Watch in Blair Castle was a stainless steel Longines Conquest Classic Moonphase watch. This model houses a self-winding mechanical chronograph movement, a true symbol of precision and technique. Its refined silvered dial displays the moon phases, echoing the excellence and elegance of the equestrian sport stars.

On the occasion of the 2015, Longines also set a new clock at the start of the cross country round. This clock displays the countdown until the start of each run, which is determined at a fixed time. The new device also beeps the last five seconds prompting the rider to start the run, which should not occur before the last beep.

Once again drawing from its long watchmaking tradition, Swiss watchmaker Longines is reissuing one of its period time pieces as a new addition to the Longines Column-Wheel Single Push-Piece Chronograph line. Longines' exclusive single push-piece column-wheel movement is housed in the sober watch case of this new model.

The transparent steel case back with a diameter of 41 mm reveals the minutiae of Longines' signature watch movement. The blued finish column wheel shows its perfectly symmetrical profile within this exclusive calibre. A single push-piece is used to control the chronograph's functions, reinforcing this model's sleek design. This refined chronograph also features a tachymeter scale.

The Longines Column-Wheel Single Push-Piece Chronograph displays a sober elegance, much like the model that inspired it. Available in black matte or white lacquer, its dial bears black or white contrasting Arabic numerals and a tachymeter scale. Its rhodium-plated or blued finish steel hands stand out, ensuring perfect reading. A black or brown leather strap completes this model.

The unique oval shape of the cases, the sophisticated mesh of the bracelets and the refined dials of the different variations are like notes that come together in an impeccably arrangement. Resolutely contemporary, these designs will delight lovers of chic and trendy aesthetics while remaining true to the timeless elegance that characterises the winged hourglass brand.

The eminently feminine case sports an ellipse and sets the tone: this new range will thrill lovers of modern, bold watches. The brilliance of steel, gold and diamonds enhances the refinement of the dials, while the finely crafted bracelets add the finishing touch to the whole piece.

Available in four sizes - XS, S, M and L - the oval steel and diamond-set steel cases of the Longines Symphonette house a quartz movement. The mother-of-pearl hour circle comes with either diamond indexes or with inlaid Arabic numerals. The polished lacquered black dial is adorned with diamond indexes, while the silver-coloured flinque dial features Roman numerals. Mounted on a black alligator strap or sophisticated steel mesh bracelet, these watches are water resistant to 30 meters.

An exclusive rose gold version, available with or without a row of diamonds, sports a mother-of-pearl dial with diamond indexes or inlaid Roman numerals whose pink hands harmoniously match the case.

The magical backdrop of Port d'Hercule and the Prince's Palace in Monaco provided once again a spectacular venue for the seventh round of the Longines Global Champions Tour from 25 to 27 June. Friday was marked by the victory of Iñigo Lopez de la Osa Escribano on Cascin and Abdelkebir Ouaddar on Cordano Sitte Z at the Longines Pro-Am Cup, while Scott Brash riding Hello M'Lady won the Longines Global Champions Tour Grand Prix du Prince de Monaco presented by HSBC Private Bank (Monaco) SA on Saturday. To honour these amazing performances, they were all presented with elegant Longines by Mr. Charles Villoz, Vice President of Longines.

This event offered a great opportunity to discover the new Conquest Classic Moonphase, Longines chronographs which include a moonphase display. The sophistication of these timepieces makes them eminently refined watches and echoes the excellence and elegance of the stars of the equestrian universe.

Longines is the Title Partner, as well as the Official Timekeeper and Watch of the Longines Global Champions Tour. This prestigious series brings together the Top 30 ranked show jumpers in the world to compete in some of the world's greatest cities.

Over the weekend, the world's best riders and horses offered the spectators a unique show with outstanding performances in Las Vegas famous Thomas & Mack Center. Steve Guerdat (SUI) steered Albfuehren's Paille to victory in the final of the Longines FEI World Cup™ Jumping on Sunday 19 April. Penelope Leprevost (FRA) earned the second place with Vagabond de la Pomme while Bertram Allen (IRL) riding Molly Malone V slotted into third place. The finalists were awarded an elegant Longines watch. The culminating day of the competition was enhanced by the presence of the icon of women's tennis, Stefanie Graf, Longines Ambassador of Elegance.

For this 2015 edition of the Longines FEI World CupTM Jumping Final, the Official Watch was a stainless steel Longines Conquest Classic Moonphase watch. This model houses a self-winding mechanical chronograph movement, a true symbol of precision and technique, which happen to be the required skills for show jumping. Its refined silvered dial displays the moon phases, echoing the excellence and elegance of the equestrian sport stars.

Longines' long term partnership with the FEI consolidates its commitment to show jumping. As part of this partnership, Longines is lending its name to the FEI world ranking for riders participating in the show jumping trials: the Longines Rankings. The brand is the Official Partner of three series of the Longines FEI World CupTM Jumping, along with the Longines FEI World CupTM Jumping Final: the Western European League, the Chinese League and the North American League.

Today, Longines draws on its rich watchmaking history and reissues a a divers watch dating back to 1967, a copy of which is kept in the Swiss watchmaker's museum in Saint-Imier.
The divers watches of the time borrowed the pilot watch system, in particular their notched rotating bezel with divisions in minutes. This device makes it possible to calculate the length of the dive. The tachymeter scale of the internal flange is used to calculate the speed of the diver: the chronograph must be triggered at the starting point and stopped once the distance of one kilometre is completed. The hand will indicate the average speed.

With a diameter of 42 mm, The Longines Heritage Diver 1967 case houses a self-winding L688.2 movement. This chronograph features a completely original design, reflecting the model that inspired it. It's silver-coloured asymmetrical counters stand out against the black opaline dial.

The bordeaux graduated bezel and silver-coloured tachymeter scale of this model add elegant touches of colour to the overall piece. In the spirit of divers watches, the hands and hour markers are coated in Super-LumiNova® while the back and crown of the piece are screwed to ensure water resistance of up to 30 bar. The watches are fitted with a steel bracelet, black leather or rubber strap. An engraving of a diver adorns the caseback as a reminder of the first divers watches produced by Longines.
 

Longines was proud to present the Conquest Classic Moonphase, dedicated to its passion for equestrian sports, during the 2015 Longines Hong Kong Masters. This edition of the event was held from February 13th to 15th at AsiaWorld-Expo. The Swiss watch brand has been the Title Partner and Official Timekeeper of this prestigious event since its first edition in 2013.
The Longines Hong Kong Masters is part of the Masters Grand Slam: a series of indoor equestrian events which attract the best horse riders in the world to take part in exceptional competitions held in Asia, America and Europe

On Friday, Julien Epaillard on Pigmalion du Rozel won the Longines Speed Challenge, while Scott Brash on Hello Annie secured the second place and Gerco Schröder on Glock's Prince de Vaux was third. Sunday was marked by the win of John Whitaker on Argento, followed by Henrik von Eckermann on Gotha FRH and Simon Delestre on Ryan des Hayettes, in front of Longines Ambassador of Elegance Aaron Kwok at the Longines Grand Prix. All winners were honoured by receiving elegant Longines watches from the hands of Mr. Walter von Känel, President of Longines.

Longines's CEO Walter von Känel has spent most of his professional career in an industry that captured his imagination while still a child, the industry that was the lifeblood of the Saint-Imier region where he lived. After leaving business college Walter von Känel became a technical administrator in the Swiss customs service and subsequently held a number of positions in accounting, logistics and sales with dial manufacturer Jean Singer.
He joined Longines in 1969 at the age of 28 as sales manager and was quickly seconded to the United States to work with the brand's New York agent. Walter von Känel continued to work his way up, holding positions as head of sales, then head of sales and marketing, before being appointed general manager in 1988. Since 1991 he has been a member of Swatch Group's expanded management board.
Walter von Känel is also very active in the politics of his region, and is passionate about local history.

On Sunday 14 December 2014, in Baku, Juan-Carlos Capelli, Vice-President and Head of International Marketing of Longines, presented for the second consecutive year the Longines Rising Star Award together with an elegant Longines watch to a young rising star in the equestrian sports. This year, the winner is the Mauritian vaulter Lambert Leclezio who demonstrated his remarkable performance and elegance on horseback. He also received an elegant Longines watch of the Conquest Classic collection. This stainless steel and pink gold watch features an exclusive Longines self-winding mechanical column wheel chronograph movement, a traditional and authentic technical device.

Lambert Leclezio is the first ever vaulter to win a FEI Award. At just 17 years old, he becomes the first athlete to represent his country at Championship level. Thanks to his admirable courage and determination, he grabs sixth place in the Alltech FEI World Equestrian Games.

The FEI Awards were set up in 2009 and are presented each year to individuals and organizations notably contributing to progress and excellence in equestrian sports - both indoor and outdoor. The Longines Rising Star Award is more specifically intended for riders between the ages of 14 and 21 who have shown exceptional talent in their field as well as commitment. More generally, Longines attaches great importance to supporting young sportsmen and women.

For its latest creation, the , the brand has replicated the lines of one of its pilot watch dating from the 1950s.

The 47.50 mm diameter of the original model has been reproduced, as well as the dial with its 24-hour scale, available in black or silver. The steel case has a closed back, decorated with Longines' famous hourglass symbol, in use since 1867. Each watch in this exceptional series is numbered.

houses the L789 self-winding, mechanical movement. This new column-wheel chronograph calibre, produced exclusively for Longines, is an adaptation of Longines' own single push-piece movement.
The watch features a chronograph function, displays the time on a 24-hour scale, and has a small seconds at 18 o'clock plus a date aperture at 12 o'clock, at the bottom of the dial. It is fitted on a black or brown alligator strap to match the colour of the dial.

52 years after its first association with the Games in Perth, Australia, Longines renews its support to this multi-sport event, taking place from 23 July to 3 August in Glasgow. Involving 71 teams of athletes from the Commonwealth of Nations and Territories, this will be the largest competition ever held in Scotland.

Longines will provide the On Venue Results (OVR) service that includes the handling, the processing and the broadcasting of the official times and scores of the different sport events.

Timekeeping itself is only a modest part in the global picture and Longines will rely on its long-lasting experience in complete data handling for Glasgow 2014. Any score, distance, name, team, ranking and time requires technology to instantly process and distribute it as TV graphics for television networks. Scoreboards and displays will be spread around the different sporting venues, and the Commentator's Information System (CIS) will make available to rights holding broadcasters comprehensive information about the competitions, statistics and results.

The Official Watch of Glasgow 2014 will be a chronograph in steel from the Conquest Classic collection, housing an exclusive mechanical column-wheel calibre. With a diameter of 41 mm, its black dial is set with one arabic numeral and 11 applied indices with Super-LumiNova®. It displays the hours and the minutes, a small second at 9, a 30-minute counter at 3, a 12-hour counter at 6 as well as the date at 4:30. Just as the entire Conquest Classic collection, this timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

This year, the tournament, organized by Longines since 2010, was held at an exceptional venue, on the Champ de Mars, with the Eiffel Tower as a backdrop.

After a week filled with emotional and thrilling moments for the 16 talented players under 13 years old coming from all over the world, the 2014 Longines Future Tennis Aces tournament went to a prefect close on Saturday, May 31st, with the victory of Federica Rossi (Italy) who defeated Daria Frayman (Russia).

The Longines Future Tennis Aces, organized by the Swiss watch brand for the fifth consecutive year, is supported by the FFT (French Federation of Tennis) and is in compliance with the French Open of Roland-Garros, of which Longines is Official Partner and Official Timekeeper. This year, the tournament was held for the first time on the Champ de Mars, in front of the Eiffel Tower.

Federica Rossi was presented with a trophy from the hands of Jean Gachassin, President of the FFT (French Federation of Tennis) - just like the winner of Roland-Garros next weekend - as well as a Longines watch. Both finalists received an annual bursary of 2000$ until their 16th birthday for their tennis equipment, and to top off their great achievement, participated in an exhibition match with the patron of the tournament Marion Bartoli and Nathalie Dechy, both former French professional tennis players.

Longines is Official Partner and Official Timekeeper of Roland-Garros since 2007.

The name Longines has long been associated with breathtaking feats achieved by pioneers who have always dared to go beyond their limits, notably in underwater exploration. In the 1950s the brand supplied measuring instruments for the bathyscaphe Trieste, which set a diving record in 1953. In addition to technical equipment, Longines also produced robust and reliable watches intended for use by keen amateur divers. Dating from the 1970s, two such models have been taken as inspiration for the new The Longines Heritage Diver watch.

Available in two versions, one with three hands and the other a chronograph, these new models boast a black, satin-finish dial that elegantly combines red highlights with details coated with Super-LumiNova®. Moreover, both versions feature a bidirectional rotating inner flange. Like the original creations, the two new models have a diameter of 43 mm. The case back, crown and bezel are screwed in, thus ensuring water-resistance to 30 bar (300 metres). The cushion-shaped steel case has a brushed sunburst decoration on the upper surface and is polished around the sides. The case back is engraved with the figure of a diver, recalling the first diving watches produced by Longines.

The model with 3 hands differs from the other with its daring mix of colours set off by the black dial, namely one red hand and red minute zones, touches of Super-LumiNova® coating and grey rhodium plating. The graduated scale from 0 up to 60 enables the diver to calculate how long he or she has been underwater by synchronising the 12 o'clock hour symbol with the minute hand. The inner flange is activated using the crown at 2 o'clock. The chronograph version boasts the same colour scheme, but in contrast the graduated scale on the flange goes from 60 down to 0. This enables the diver to calculate the remaining time, for example to allow for decompression when returning to the surface, by synchronising a given point with the minute hand. The new The Longines Heritage Diver watches are fitted on a black synthetic or rubber strap.

The 140^th Kentucky Derby was held this past weekend in Louisville, KY, and kicked off the first in the Triple Crown of Thoroughbred Racing. Right there through it all - the entire Kentucky Derby weekend and for the upcoming races - is Longines. In fact, Longines is the Official Watch and Timekeeper of the   Kentucky Derby, the Entitlement Partner of the Longines Kentucky Oaks 140 that is the races and festivities that take place the day before the Derby, and the Official Watch and Timekeeper of the Preakness Stakes and the Belmont Stakes (the upcoming two legs of the Triple Crown).

The brand's role in equestrian sports dates back to the late 1800s when it created its first chronograph movement, which later appeared on racetracks to time performances and races to the seconds. In the early 1900's Longines began its show jumping involvement and then moved on to flat racing and endurance competitions -- where precision is everything.

The Kentucky Derby represents the epitome of thoroughbred racing and Longines provided its guests with access not only to the Turf Club for prime viewing of the two days of races, but also with attendance to the incredible Taste of Derby event (wherein chefs from across the USA are flown in to demonstrate their skills and offer a taste of their most special dishes), to the Winner's Party (thrown after the Derby with the owners, trainer and jockey of the winning horse present), and with an exclusive tour of the paddocks. In all, the event is a breathtaking experience not to be missed.

In evidence of its support of the Kentucky Derby, Longines' overwhelming presence could be seen everywhere at Churchill Downs thanks to free-standing clocks, a digital Longines Kentucky Derby Countdown Clock on the Churchill Downs' track and more (the same will hold true at the two upcoming races). Additionally, the brand hosted a fashion show on the Kentucky Oaks Day, and presented the winner with a Conquest watch. On Derby Day, the brand presented Conquest watches to the owner, trainer and jockey of the wining horse, California Chrome.

"This year we celebrate 60 years of Conquest," says Juan-Carolos Capelli, vice president, head of international marketing of Longines Watch Co. "It is also the year of the horse and so we are very excited to present some new Conquest watches, including a limited edition in gold that is a re-edition of the first one. It is a real pleasure to be a part of the Kentucky Derby and all of the equestrian sports we support."

The Conquest Classic collection is a tribute to the early chronographs the brand produced for race enthusiasts and jockeys in New York. The new watches are fitted with self-winding movements offering a mix of tradition and watchmaking savoir-faire. 

Since its earliest days, Longines has always focused on elegance. This quality can be found not only in its products but also in its communication, with the now famous slogan "Elegance is an attitude".

Longines presents today the Longines Elegant Collection, a line of refined timepieces including round watches with sleek lines in three sizes: 25.50 mm, 34.50 mm and 37.00 mm. Displaying the hours, minutes and seconds, as well as the date, these models are available in steel or steel and rose gold cap, and certain versions are set with diamonds. Evoking the Longines watchmaking tradition, all models in this collection are fitted with self-winding movements. The visual lightness of the design is finished off with a bracelet made up of fine links.

The ref. L4.309.5.88.7 and L4.309.0.87.6, feature a 25,5mm steel case and steel and rose gold cap case, and a white mother-of-pearl dial.

As part of this agreement, the Swiss watch brand will this year present the Longines Gran Premio Latinoamericano. This flat racing event is the perfect occasion at which to discover Conquest Classic, a collection dedicated to the world of horse racing. The event's Official Watch will be a steel chronograph from this line. With its 41 mm diameter, this timepiece has a black dial and is equipped with an exclusive column-wheel self-winding movement. As is the case with all models in the Conquest Classic collection, the watch's movement can be admired through its sapphire crystal case back.

Longines supports the activities of OSAF (Organización Latinoamericana de Fomento del Sangre Pura de Carrera), an institution involved in the promotion and development of horse races and thoroughbred horses throughout Latin America. OSAF is present in Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Panama, Paraguay, Peru, Uruguay and Venezuela.

Don Marcel Zarour, President of the OSAF said: "In the name of OSAF, I am very proud to count with the support of Longines as OSAF's first Official Partner, and their great contribution for the promotion of horseracing in Latin America. The materialization of this agreement with the prestigious firm Longines means another important achievement for OSAF, by promoting the Longines Gran Premio Latinoamericano which features our best Latin American thoroughbreds, and supports our spirit of tradition, excellence and constant improvement."

Mr. Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, said: "Longines is proud to be the Official Partner and the Official Watch of the OSAF. Our brand and this prestigious institution share common values such as tradition, performance and elegance. We'll work together for the good of equestrian sports in a part of the world known for its horse culture. In addition, we are happy to announce that Longines will be the Title Partner and the Official Timekeeper of the Longines Gran Premio Latinoamericano."

The Longines Gran Premio Latinoamericano is the most important international Group 1 horse race in Latin America. This annual event is held in a different country in the region every year. On 15 March 2014, the Monterrico racecourse in Lima will host this prestigious event.

Hohhot, a north-central city, known for its nomadic history and natural scenery, experienced tremendous excitement and elegance thanks to eight flat races on Saturday and to the presence of Aaron Kwok, Longines Ambassador of Elegance.  On Saturday, Longines was also the Title Partner of the Longines Mile race that saw the victory of Danny Beasley on Nassau.
The running of the first internationally endorsed thoroughbred race represents the first step towards a renaissance of flat races in Mainland China. It was a highly anticipated return for a sport that has long been an intrinsic part of China's social culture. Miss Melissa Lu won the Longines Prize for Elegance and received a Longines timepiece from Aaron Kwok, Longines Ambassador of Elegance. A horse lover, the Asian superstar is a member of the Hong Kong Jockey Club and the owner of a four-year-old stallion.
Longines has always had a passionate interest in equestrian sport, which is a perfect example of elegance and high performance - values that have always been close to the brand's heart. As the official partner of some of the most prestigious flat races in the world, the Swiss watch brand therefore launched a collection of timepieces to be worn amidst the excitement of the parade rings, namely the Conquest Classic. The Official Watch of the China Equine Cultural Festival belongs to that collection. It combines steel and rose gold and features a silvered dial. 

Launched in 1997 and inspired by models created in the 1930s, the DolceVita collection is a tribute to the charm of the Italian way of life. The DolceVita L5.155.0.16.6 is in steel. Its rectangular case is set with 32 diamonds. The dial is white with 10 indices and 1 silvered Arabic numeral. A quartz movement, the calibre L178, animates the timepiece.
Longines' three ambassadors of elegance, the Oscar-winning actress Kate Winslet, the Bollywood icon Aishwarya Rai Bachchan, and the beautiful actress and model from the Far East Chi Ling Lin, enjoy their first roles in the Longines DolceVita advertising spot that gives a contemporary twist to the traditional dolce vita. The film uses the particular atmosphere of the streets of old Rome, bathed in sunlight, as well as the natural elegance of the brand's three amazons.
 
 

Worldtempus - 12 March 2013
There are a host of wonderful timepieces on the market that fit in any woman's daily life - from getting the kids off to school, to managing business meetings, and going out after work with co-workers. Generally, these watches are strap or bracelet watches and often add a twist of versatility via either interchangeable straps or two-tone appeal. Indeed, with the price of an ounce of gold continually in the high retail prices, savvy dressers are looking for ways to mix gold with white metals such as sterling silver and stainless steel to get the most of today's best accessories looks for a more affordable price. 

Often, too, these watches have a little extra function to them. Some may sport a date indicator, a sub seconds dial or a chronograph. Top watch brands today totally understand the concept of ease and comfort on the wrist for daily needs, and are complying by offering some of the trendiest, but timelessly elegant, watches on the market. Most often these watches are an insatiable mix of stainless steel and rose gold tones - often with a shimmering accent of diamonds to bring the look all together for a day to night appeal. What's more, today's trends are calling for slightly smaller watches, so most of these beauties are a sleek 30 to 34mm in diameter - perfect for any wrist.

Among the top brands in this arena are Baume & Mercier, with its classic Linea line that features interchangeable straps and bracelets that the wearer can easily change to match her any mood. In fact, recently, the brand even teamed with actress Emmanuelle Chriqui to design a strap for Linea. The result is a sporty chic woven strap in orange, tan and white.

Similarly, brands such as Longines and Raymond Weil are also on top of trends with two-tone bracelet looks and seasonal color strap watches that let women mix and match their jewelry wardrobe and always be in style. For everyday living and easy wearability in any situation, basic is beautiful.

Last year after Longines' elegant event (can we link to my story from 9.5.11 here?), I reported how I kept betting on jockey Andrasch Starke in the wrong races. Learning from my mistakes, I bet on him when it counted. As did the stall that brought Danedream to Iffezheim, Germany's premier horse racing event.
Over the weekend, I kept thinking of how Danedream's story reminded me a lot of Seabiscuit, the horse who made it to Hollywood. A German thoroughbred racehorse who no one wanted at the beginning (her eventual owners only paid € 9,000 for her), four-year-old Danedream is the most successful racehorse to ever come from Germany. Her races were chiefly won in 2011 and 2012. This past weekend she raced for the last time in Iffezheim: apparently racehorses retire at the zenith of their careers.
 

This is all great news for Longines, as the interest surrounding Danedream led the main Iffezheim race called the Grosser Preis von Baden - in which Longines offered a total of 250,000 euros and the prize of honor, including a watch, to the winners - to be nationally and internationally televised, preempting even soccer on German television.
 

Grand Prix for a Hat
The Iffezheim week is a highpoint of the social calendar in the Germany's Baden in addition to being the most important event on Germany's horseracing calendar. In addition to participating in the grand prix ball celebrating the sporting occasion, Longines, the event's timing partner, also awarded the Longines Prize for Elegance to the most elegant female visitor to the races. As you probably know, hats are grand tradition at equestrian sporting events, one that is also honored in Germany. Congratulations to Ines Wallraff for going home with a timepiece from the Saint-Imier Collection as well as a beautifully sunny day at the races.
 

Worldtempus - 12 March 2012

Tissot sold more than three million watches in 2011 and Swatch Group colleague Longines passed the one million mark in 2011. In other words, these two Swatch Group companies comfortably perch on many wrists around the world, not the least of whom are located in China - which undoubtedly is these two brands' biggest single market.
The tactile success
"13 years ago Mr. Hayek asked who wanted to produce a tactile watch, and I was the only one who raised my hand," Tissot CEO Francois Thiebaud said.
The tactile watch, of course, is the highly successful T-Touch, a multifunctional watch that has been a pearl of the Tissot collection since its launch in 1999. "I am a private pilot myself and enjoy a multifunctional watch," Thiebaud revealed. "I had no doubt about the success of this kind of technology put into a wristwatch"

No regrets
"The T-Touch collection today accounts for more than 250,000 pieces of our annual sales," Thiebaud revealed, clearly not regretting his choice of production at the fateful Swatch Group meeting 13 years ago.
The success of the T-Touch, however, is not the only reason why he is all smiles. The company he captains experienced a sales increase of 45 percent from 2009 through 2011 - years in which many other brands struggled. This primarily occurred thanks to the huge demand from Chinese clients buying both from their mainland retailers and foreign outlets when traveling.
With an average price of 200-500 Swiss francs, Tissot offers both classic Swiss timepieces and innovative, sporty watches such as the T-Touch. Thiebaud and Tissot must be doing something right since one in five exported Swiss watches is a Tissot. "We sold 3.4 million watches in 2011 and I expect to sell four million watches in 2012," Thiebaud smiled.

Understanding the Chinese
How did Tissot become so hugely popular in China? We asked Longines CEO Walther von Känel, one of the most experienced and respected CEOs in the Swiss watchmaking industry, attending his 37th Baselworld.
"Longines sent its first invoice to Chinese clients back in 1867. Our history with the Chinese market goes way back. I visited China for the first time in 1971 and made business directly with the government. A few years later, the first Chinese delegation visited Switzerland," von Känel explained his first acquaintance with the largest consumer of Swiss watches today.
"In the 1980s, we opened our first representative office in mainland China (including Omega and Tissot --ed). Doing this gave us the opportunity to study the culture and get to know the Chinese customer up close," von Känel explained. "Understanding local culture is essential for any sale."

One million watches
Longines produces watches that are b in the 1000-1300 Swiss franc segment. "We passed one million watches in 2011," von Känel revealed. "That means that we sell 6-7,000 watches a day of sales," he laughed, declining to comment on what markets will come after BRIC.
"Longines is everywhere. Right now in China there's no limit for the next ten years. As long as Longines stays focused and maintains our continuing production and consistent quality and development then we will stay on top of the world. As I tell my colleagues every year, we need to reach the magic numbers and stay positive," von Känel leaned in over the table to emphasize his remark.

Longines has passed a new milestone in its exploration of timepieces fitted with authentic technical features by creating, The Longines Column-Wheel Chronograph Record, which has a direct-drive second hand with a vernier scale. Back in 2008 the company used a chronograph movement with a column wheel in the design of a contemporary embodiment of its expertise in mechanical chronographs this new model showcases the horological development and elegant appeal in the same vein.

The Longines Column-Wheel Chronograph Record combines various elements that make this brand-new watch a modern descendant of the timing instruments created by Longines in the past. Thanks to its exclusive column-wheel movement, it joins the lineage of equipment developed by the brand since 1878, when Longines produced its first chronograph. Moreover, The Longines Column-Wheel Chronograph Record has a centre direct-drive second hand with a vernier scale - echoing a mechanical chronograph counter designed by the company in 1966. This system allows the user to read off the time measured easily and precisely using the position of the centre seconds hand with its vernier scale relative to the fixed scale on the dial. The centre direct-drive seconds hand with its vernier scale brings it into line with the most up-to-date mechanical timing equipment available today.

The Longines Column-Wheel Chronograph Record has a sporty design which complements its chronograph functions. The self-winding movement is housed in a stainless steel case with a diameter of 41 mm. The cream or black dial has a 30-minute counter at 3 o'clock, a 12-hour counter at 6 o'clock, a small seconds at 9 o'clock and a date aperture between 4 and 5 o'clock. The hands are coated with Super-LumiNova while the red centre dragging seconds hand with its vernier scale is complemented by a fixed scale on the dial which enables the user to read off eighths of a second. Echoing the timing equipment produced by Longines in the 1960s, The Longines Column-Wheel Chronograph Record is fitted on an elegant black alligator strap.

Fitted with 27 jewels, the L688.2 movement is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm. The column wheel which is part of the movement serves to steer the chronograph functions (start, stop, return to zero). This system, and in particular the column wheel that was designed by engineers at ETA on Longines' request, makes this mechanical chronograph exceptionally easy to use, requiring only a light pressure to start and stop the timing function and to return the hands to zero. The blued steel column wheel is a work of art and the whole movement is a stylised revamping of a traditional technical system. Apart from its sophisticated design, the construction of the L688.2 calibre has been especially created to meet the requirements of timing.

With its combination of timing functions and a beauty that is characteristic of timing equipment dating from the 1960s, The Longines Column-Wheel Chronograph Record is a contemporary timepiece steeped in the great tradition of mechanical timing.

1940s: The first Longines selfwinding movementThe design of caliber L22A with bidirectional oscillating weight in 1945 marked the birth of men's selfwinding movements at Longines.1950s: "The Longines Circle""Science and elegance" constituted the shared values prized by "The Longines Circle", composed of people partial to luxury, elegance and precision. Longines launched a communication campaign on that theme in 1953.Olympic Games
Longines, as the official timekeeper for the 1952 Winter Olympic Games in Oslo, Norway, has played a timekeeping role at nearly every Olympic Game, both for the summer and the winter games

Longines, official timekeeper and data handler at the 29th Rhythmic Gymnastics World Championships 2009, is pleased to announce that the Longines Prize for Elegance has been given to Anna Bessonova from the Ukraine. This award decorates the athlete having demonstrated the most remarkable elegance in the course of an international competition at world level. Prize winner Anna Bessonova was honoured with a trophy created by the Swiss artist Jean-Pierre Gerber, a Conquest watch from the Longines Sport Collection and a cheque for US$ 5,000. Furthermore, Longines was proud to present its new Ambassador of Elegance, Evgeniya Kanaeva, the Olympic all-around gold medalist. She impressed the judges with her outstanding performance and won the 2009 World Champion title in individual all-around today.

In gymnastics, the challenge of movement not only demands flawless execution, but also intangible grace, beauty and harmony known as "elegance". At the 29th Rhythmic Gymnastics World Championships, all participants in the individual all-around finals held on Friday September 11, 2009 were nominated for the Longines Prize for Elegance.
The athletes under consideration for the prize are evaluated according to a number of complementary criteria. In addition to technical considerations, each athlete's performance is judged with respect to emotional appeal, beauty, charm, charisma as well as grace and harmony of movement. Clearly, each juror interprets these criteria individually, yet the result is often unanimous, as it was again on this occasion.

The jury of the Longines Prize for Elegance brought together Dr. Bruno Grandi, President of the International Gymnastics Federation (FIG), Mrs. Eriko Hayashi (Hayashi Tokeiho), Minoru Amano, Brand Manager for Longines Japan and Juan-Carlos Capelli, Head of International Marketing, Longines. The jury's individual assessments were combined to form a collective judgment reflecting a perceptive and balanced evaluation of the athletes' performances.
Anna Bessonova
Anna Bessonova's elegance is bewitching. Her grace wins the favour of any public. Her technique speaks for itself. At the 2005 world championships in Baku, Anna lined her nest with a world title, for the first time in her prestigious career. In 2007, at the World Championships in Patras, Anna already won the Longines Prize for Elegance. In 2008, at the Beijing Olympic Games she won the Bronze medal. Anna Bessonova is definitely one of the brightest stars of Rhythmic Gymnastics today.
Anna Bessonova has a reputation for elegant and graceful performance, which led Longines' Head of International Marketing, Juan-Carlos Capelli to comment: "With her fluidity and harmony, Anna is simply the definition of elegance."

The Longines Prize for Elegance is presented in the form of a trophy created especially for Longines by the Swiss artist Jean-Pierre Gerber. In addition, Anna Bessonova received a cheque for US$ 5,000 and the official watch of the 29th Rhythmic Gymnastics World Championships, a Conquest model of the Longines Sport Collection, representing the elegance that is Longines' guiding principle.
Longines also took the opportunity to give a Conquest watch to its new Ambassador of Elegance, the 2008 Olympic gold medallist, Russian rhythmic gymnast, Evgeniya Kanaeva, who won the 2009 World Champion title in individual all-around today in Mie.

 There will be a special aspect to the French Open Tennis Tournament in Roland Garros this year: Andre Agassi and Stefanie Graf will be present on 6 June to celebrate the 10th anniversary of their respective victories at this prestigious Parisian tournament. It is the ideal opportunity for Longines, the watchmaker for which they are Ambassadors of Elegance, to organise the event of the year around these two tennis legends and their charity foundations. Among other things the programme will include: 8 challenges between the two champions and budding stars from over ten different countries, a gala evening and a very special auction. The whole event will take place under the sign of elegance, the key characteristic of watches made by Longines, the Official Partner of Roland Garros since 2007. 

Saint-Imier, 18th February 2009 - Married in real life, the two tennis legends and Longines Ambassadors of Elegance, Andre Agassi and Stefanie Graf, have united on screen for the brand's latest advertising campaign shot in December 2008. The previous year Andre Agassi joined the family of Longines' ambassadors. The first spot showed the tennis star and the children supported by Agassi's charity, the Andre Agassi Foundation. The humanitarian ideals of the famous watch manufacturer and those of Agassi have a lot in common.

One year later, tennis legend Stefanie Graf also became a Longines Ambassador of Elegance. Under the dazzling Las Vegas sun a second film adventure began. Mandy Walker captures the magic of the couple's visit to the Andre Agassi College Preparatory Academy.

Longines' history is closely linked to that of sports timekeeping. As the official partner of the legendary Roland Garros tennis tournament since 2007, the brand has yet again reinforced its links with the world of tennis by choosing Andre Agassi and Stefanie Graf as its Ambassadors of Elegance.

The couple share the watch brand's values of excellence, elegance, beauty and compassion, thus the perfect embodiment of Longines' famous slogan "Elegance is an attitude". By supporting the two tennis legends' charities Longines is demonstrating once again its humanitarian commitment.

Early December saw the start of filming in the warmth of the Las Vegas sun with the young director Terry Hall in the driver's seat. An advertising spot, but at the same time a real film, it captures the genuine heart-felt generosity and empathy of the couple. The commitment of Andre and Stefanie can be clearly seen in the work that their respective foundations do to help disadvantaged children.

Followed by Mandy Walker's camera, Andre Agassi visits various classes at the Andre Agassi College Preparatory Academy, which is supported by his Foundation. The youngest pupils are having a drawing lesson. After a good deal of laughter, the children concentrate on their masterpieces. Agassi looks at their work closely. The budding artists don't seem to be particularly intimidated by their famous visitor nor by the presence of the film crew.

For most of them, it is actually their second experience of filming because they were also featured in the first film made in 2007. What is more, the children are not acting because most of the little stars are students at the school that bears Andre Agassi's name. Mandy Walker zooms in on the tiny faces. A little girl looks at her quite openly and says "I learn effort." A young boy says "I learn respect."

The scene changes: a lawn basking in the sun, an ancient tree. The radiant Stefanie Graf is sitting with a group of children who are also drawing. Ms. Graf smiles and casts a caringeye over the group. The children speak to the camera again: "I learn to be myself," says one. A boy sitting next to Stefanie says "I learn to conquer my way." Stefanie looks at his drawing and realises that he is drawing her! A portrait of Andre then appears alongside hers.

The film ends with a close-up of the couple, who announce in unison "It's time to give a bit of your time to others" as an echo the Longines slogan appears on the screen and offers the final word: "Elegance is an attitude". The film offers a few moments of intimacy, generosity, humanity and sharing between the Swiss watch manufacturer and its two ambassadors.

"The Andre Agassi Foundation"

"Children for Tomorrow"

Children for Tomorrow Foundation is a non-profit that provides assistance to children and families who have become victims of war, persecution, and violence by helping to heal the psychological wounds within. The Foundation was established 1998 by Stefanie Graf in cooperation with the Outpatient Clinic for Refugee Children and their Families at the University Clinics of Hamburg-Eppendor.