High Quality Longines Automatic Replica Watches, Longines Automatic Imitation Watches

Longines Conquest 29.5 Quartz Ceramic (L3.257.4.87.6)

what i expected Longines Conquest 29.5 Quartz Ceramic (L3.257.4.87.6) watch

---- [Rating: 5 / 5 stars]

Review by Sandra K, From Hai Chau Da Nang

Longines Master Collection Black Dial GMT Automatic Leather Men's Watch L2.718.4.50.7

Great seller...fast shipment...A+++

---- [Rating: 5 / 5 stars]

Review by Jeffrey White, From Venezuela Pampatar

Longines Master Chronograph Automatic Silver Dial Stainless Steel Men's Watch L2.629.4.78.6

I ordered this watch in Gold and in Black as Christmas gifts, and I must say this feels like a high quality piece for the rather low price compared to other watches. It feels heavy, doesnt seem to scratch easily, and it also tells time!

---- [Rating: 5 / 5 stars]

Review by Natan Walden, From United States Trucksville

The concept of the Jumping Longines of Crans-Montana seduced the watch brand: Longines becomes the Title Partner and Official Timekeeper of the show-jumping event taking place in summer 2016. Longines is partnering with an event which will be featuring high-level equestrian sports, while its values are in line with the ones dear to the Swiss watch company.

The Jumping Longines of Crans-Montana will take place from 28 to 31 July 2016. It will be situated in the center of the famous tourist station, in the heart of the Valais. The event is set up by the association Jumping Crans-Montana, which relies on a committee of three members: François Besençon (President) and Yves Rytz, both of them bly involved in the world of equestrian sports in the French-speaking part of Switzerland, and Daniel Perroud, Director of the Jumping Longines of Crans-Montana and organiser of several sports event.

Longines is now the Official Watch of the resort of St. Moritz, which is renowned worldwide as the epitome of elegance, a value dear to the Swiss watch brand. The spectacular ski resort hosts FIS Alpine World Ski Championships and World Cup stages all timed by Longines. It is also avenue for stylish equestrian events, such as the Longines CSI St. Moritz or the Night Turf St. Moritz and its Longines Show-Sprint Race. To celebrate this new partnership, the winged hourglass brand is launching an exclusive edition created especially for St. Moritz: the Conquest 1/100th St. Moritz. Touches of yellow and blue on the hands, the dial or the flange subtly hint at the iconic logo of St. Moritz, which is also engraved on the case back.

The Conquest 1/100th series responds to the needs of athletes, professionals and sports fans, besides many others, since it measures multiple intermediary times and has an intuitive analogue display that shows the time to one hundredth of a second using a separate hand. All of this is possible thanks to a latest generation movement.

The demands required for Longines to reach such an extreme level of precision have led to the development of a new quartz movement, the L440, developed exclusively for Longines by the manufacture ETA. This new model includes a microcontroller with a flash memory that allows the watch to be reset instantly and allows intermediary times to be recorded. With a diameter of 41 mm, this steel model has a silver face that displays hours, minutes, small seconds at 6 o'clock, the date and other chronographic functions: a central seconds hand, a 30-minute stopwatch at 2 o'clock and a 12-hour stopwatch at 10 o'clock. The hand in yellow displays time to one hundredth of a second and is the watch's crowning glory at the centre. The model is also fitted with a steel bracelet and a butterfly clasp.

On Sunday 29 November 2015, Kenichi Ikezoe on Shonan Pandora crossed first the finishing line in front of a large audience at the Japan Cup in association with Longines. For this performance, Shonan Pandora's owner, breeder, trainer, jockey and stable staff members were awarded with elegant Longines watches by Mr. Walter von Känel, President of Longines, and Andre Agassi, Longines Ambassador of Elegance.

Inaugurated in 1981, the Japan Cup in association with Longines is a 2400 meter international Group 1 turf race for horses aged three-years-old and up. The race day is named after the most important race held this day. The brand is once again involved in this equestrian event of international importance, as its Official Partner, Timekeeper and Watch.
The Japan Cup in association with Longines was the occasion to discover the Official Watch, which was the Longines Master Collection watch which features a refined silvered dial with a chronograph and moonphase display, as well as a stainless steel case with a transparent case back that reveals a self-winding mechanical movement.

During the race day at Tokyo Racecourse, Longines celebrated feminine elegance and organized the Longines Prize for Elegance awarding the most stylish woman wearing an outfit in blue, which is the emblematic color of the watch brand. The winner of the prize, Kana Oya, received an elegant Longines watch from the hands of Andre Agassi, Longines Ambassador of Elegance.

On Thursday December 3 2015 in La Chaux-de-Fonds, the 19th International Symposium of Watch Marketing (Journee Internationale du Marketing Horloger JIMH) will address this unique subject under the appealing title of « Les vies multiples d'une montre (pre-owned watches) ».
The annual meeting of the professionals from the watch industry will focus its attention on a growing parallel market whose annual income is estimated at more than 10 billion Swiss francs. Speakers will talk about distribution networks, behavior of watch aficionados, attention given by the brands or even the position of auction companies.

Famous speakers already confirmed
Business leaders and specialists will deeply analyze the "pre-owned syndrome" which is rarely discussed within the trade media. Program preview of December 3, a day dedicated to get together for the marketing professionals and the watch lovers:
- A conference held by Christian Odin, CEO of Cresus, on pre-owned market, customers and experiences
- Experts round-table with the participation of Walter von Kaenel, president of Longines ; Antoine Simonin, publisher ; Regis Huguenin-Dumittan, director of the Musee International d'Horlogerie and Valery Bezençon, Professor of Marketing at University of Neuchâtel
- "The estimation process of a pre-owned watch", a conference held by Osvaldo Patrizzi, horological consultant
- A presentation of the auction sales by Geoffroy Ader, managing director of Antiquorum Online.

The full program is available on the website www.marketinghorloger.ch. Registration is open. 

The new season of the Longines FEI World Cup™ Jumping Western European League began in Oslo this weekend. Longines, Title Partner, Official Timekeeper and Watch of the series, timed the victory of Penelope Leprevost on Flora de Mariposa. The Official Watch of the competition belongs to the new Longines DolceVita collection, which represents the contemporary elegance of the Longines watchmaking brand worldwide. This lady model is cased in steel, decorated with diamonds and features a silver-coloured "flinque" dial adorned with painted Roman numerals.

The Longines FEI World Cup™ Jumping series gathers each year the world's best riders who compete for the most coveted Longines FEI World Cup™ Jumping Final trophy. The Final will be held next year in Göteborg from March 23-28, 2016, where the very first finale took place 37 years ago. The Western European League presents 11 qualifying rounds at the most popular venues on the international circuit. After the first round in Norway, the series will move to Helsinki (FIN), Lyon (FRA), Verona (ITA), Stuttgart (GER), Madrid (ESP), London (UK), Mechelen (BEL), Leipzig (GER), Zurich (CH) and Bordeaux (FRA).

The unique oval shape of the cases, the sophisticated mesh of the bracelets and the refined dials of the different variations are like notes that come together in an impeccably arrangement. Resolutely contemporary, these designs will delight lovers of chic and trendy aesthetics while remaining true to the timeless elegance that characterises the winged hourglass brand.

The eminently feminine case sports an ellipse and sets the tone: this new range will thrill lovers of modern, bold watches. The brilliance of steel, gold and diamonds enhances the refinement of the dials, while the finely crafted bracelets add the finishing touch to the whole piece.

Available in four sizes - XS, S, M and L - the oval steel and diamond-set steel cases of the Longines Symphonette house a quartz movement. The mother-of-pearl hour circle comes with either diamond indexes or with inlaid Arabic numerals. The polished lacquered black dial is adorned with diamond indexes, while the silver-coloured flinque dial features Roman numerals. Mounted on a black alligator strap or sophisticated steel mesh bracelet, these watches are water resistant to 30 meters.

An exclusive rose gold version, available with or without a row of diamonds, sports a mother-of-pearl dial with diamond indexes or inlaid Roman numerals whose pink hands harmoniously match the case.

The series of the Longines FEI World Cup™ Jumping North American League began in Bromont this weekend and was marked by the victory of Schuyler Riley on Dobra de Porceyo. As the Top Partner of the FEI, Longines is the Title Partner, Official Timekeeper and Watch of the fourteen legs of the series, which qualify the participants to the final of the Longines FEI World CupTM Jumping in Göteborg in March 2016.

The first season of the Longines FEI World CupTM Jumping North American League opened this week-end in Bromont, Canada, with the victory of Schuyler Riley on Dobra de Porceyo timed by Longines, the Title Partner, Official Timekeeper and Watch of the series. The 14 separate competitions that make up this series take place throughout the U.S, Canada and Mexico from August until the Longines FEI World CupTM Jumping final in Göteborg in March 2016. As Title Partner, Longines also serves as Official Timekeeper and Official Watch of this event.

Inspired by the Italian sweet life, the "Dolce Vita", it is worn on the wrists of women who know how to make the most of life's simple pleasures. As a tribute to those women, Longines has decided to offer a new interpretation of this collection, subtly combining geometric lines with soft curves. The lines of the rectangular case have thus been elongated and arched, some models enhanced with diamonds, to magnify the contemporary elegance and femininity of these new pieces.

Cased in steel, and sometimes decorated with diamonds, the Longines DolceVita collection comes in four dimensions. A silver-coloured "flinque" dial adorned with painted Roman numerals and a black lacquered or white mother-of-pearl dial with diamonds decorates the watches of this line. Slender rhodium-plated or blued-steel hands point to the passing hours and minutes. With their quartz movement, the timepieces are finished by a choice of black, white, grey or red leather straps or by a stainless steel bracelet.

Longines, a timekeeper for sporting performances since 1878, is launching a new line of chronographs specially developed for sports that require an extremely high level of precision. The Conquest 1/100th series responds to the needs of athletes, professionals and sports fans besides many others, since it measures time at multiple intermediaries and has an intuitive analogue display that shows the time to one hundredth of a second using a separate hand. All of this is possible thanks to the latest generation of quartz movements developed exclusively for Longines by ETA.

The Conquest 1/100th Alpine Skiing is the black dial watch in the Conquest 1/100th series. This chronograph is specially designed for professionals and alpine ski enthusiasts who are looking for a watch capable of measuring intermediate times from the starting gate to the finish line, gate by gate, to the hundredth of a second.

The demands required for Longines to reach such an extreme level of precision have also led to the development of the new unique quartz movement, the L440. It includes a microcontroller with a flash memory that allows the watch to be reset instantly and split times to be recorded. With a diameter of 41mm, this bright steel model has a black dial that displays the hour, minutes, small seconds at 6 o'clock, the date and chronographic functions: a central seconds hand, a 30 minutes counter at 2 o'clock and a 12 hours counter at 10 o'clock. The hand in red displays time to one hundredth of a second and is the watch's crowning glory at the centre. The model is also fitted with a steel strap and a triple safety folding clasp.

The was awarded to the two most precise classical archers over the season, Brady Ellison (USA) and Aida Roman (MEX), who also both clinched the World Cup title. Each was presented with a trophy, a Longines watch and a cheque for CHF 5,000.

Longines is proud to have supported the Archery World Cup as its Official Partner and Timekeeper. The Swiss watch brand is also proud to announce the continuation of the partnership with World Archery that it entered into in 2008. "We are very pleased to renew our support for an ancient art and discipline which embodies the brand's long-standing involvement in precision and traditional sports" said Walter von Känel, the President of Longines. "Moreover, the elegance of this sport, which requires extreme skill, concentration, precision, balance and discipline, is a perfect reflection of our core values, summed up in our slogan "Elegance is an attitude".

The Official Watch for the event was a steel chronograph from the brand's Conquest Classic collection. With a diameter of 41 mm, this model features a black dial and houses an exclusive column-wheel chronograph movement. Like all the timepieces in the Conquest Classic collection, the watch is water-resistant to 5 bars and has a sapphire glass, screw-in case back.

For its latest creation, the , the brand has replicated the lines of one of its pilot watch dating from the 1950s.

The 47.50 mm diameter of the original model has been reproduced, as well as the dial with its 24-hour scale, available in black or silver. The steel case has a closed back, decorated with Longines' famous hourglass symbol, in use since 1867. Each watch in this exceptional series is numbered.

houses the L789 self-winding, mechanical movement. This new column-wheel chronograph calibre, produced exclusively for Longines, is an adaptation of Longines' own single push-piece movement.
The watch features a chronograph function, displays the time on a 24-hour scale, and has a small seconds at 18 o'clock plus a date aperture at 12 o'clock, at the bottom of the dial. It is fitted on a black or brown alligator strap to match the colour of the dial.

The cushion-shaped 40 mm case elegantly surrounds the dial, which is thoroughly vintage and true to the original model. 

The Longines Heritage 1973 houses calibre L688, a column-wheel chronograph movement developed and produced by ETA exclusively for Longines. 
 

The black dial of the Longines Heritage 1973 boasts a play of contrasts. Two silvered counters were included at 3 and 9 o'clock. The applied hour symbols are decorated with a fine black line and a dot of Super-LumiNova®. These are interposed and balanced out by a minute-circle, also of fine black lines. A blue tachometric scale surrounds the dial, adding a subtle touch of colour to the whole.

The Longines Heritage 1973 displays a vintage look that is true to the original model. The latter, a chronograph produced in 1973 by the brand, was fitted with a Longines mechanical chronograph movement, the 30CH. The Longines Heritage 1973 houses the L688 calibre, a column-wheel chronograph movement developed and produced by ETA exclusively for Longines.

The silvered dial of the Longines Heritage 1973 boasts a fascinating play of contrasts. At 3 and 9 o'clock, two black counters were included. The applied hour symbols are decorated with a fine black line and a dot of Super-LumiNova®. These are interposed and balanced out by a minute-circle, also of fine black lines. A blue tachometric scale surrounds the dial, adding a subtle touch of colour to the whole.

With a diameter of 40 mm, the cushion-shaped steel dial of the Longines Heritage 1973 has retained the lines and mood of the original model. The back is fitted with a transparent sapphire glass cover through which the wearer can admire the movement of the calibre as well as the blue column-wheel. This model is completed by the rounded push-pieces. The whole is mounted on a black alligator strap.

Hohhot, a north-central city, known for its nomadic history and natural scenery, experienced tremendous excitement and elegance thanks to eight flat races on Saturday and to the presence of Aaron Kwok, Longines Ambassador of Elegance.  On Saturday, Longines was also the Title Partner of the Longines Mile race that saw the victory of Danny Beasley on Nassau.
The running of the first internationally endorsed thoroughbred race represents the first step towards a renaissance of flat races in Mainland China. It was a highly anticipated return for a sport that has long been an intrinsic part of China's social culture. Miss Melissa Lu won the Longines Prize for Elegance and received a Longines timepiece from Aaron Kwok, Longines Ambassador of Elegance. A horse lover, the Asian superstar is a member of the Hong Kong Jockey Club and the owner of a four-year-old stallion.
Longines has always had a passionate interest in equestrian sport, which is a perfect example of elegance and high performance - values that have always been close to the brand's heart. As the official partner of some of the most prestigious flat races in the world, the Swiss watch brand therefore launched a collection of timepieces to be worn amidst the excitement of the parade rings, namely the Conquest Classic. The Official Watch of the China Equine Cultural Festival belongs to that collection. It combines steel and rose gold and features a silvered dial. 

Located at the heart of the Longines head office in St-Imier, the Museum was completely refurbished in 2012 to mark the brand's 180th anniversary. It houses many treasures including a magnificent square timepiece that was the inspiration for the Longines Heritage 1968. The Longines Heritage 1968 is available in two sizes: 26 x 26 mm and 33 x 33 mm. The grey brushed dial features black, finely painted Roman numerals and a chapter-ring around the outside. A fine line of black varnish on the minute and hour hands echoes the lines of the numerals, providing a delicate contrast.
While the square case is at first glance more classical, the Longines Heritage 1968 reveals an interesting profile with its slightly bevelled glass that protrudes over the middle. Moreover, the trapezium-shaped date aperture lends the watch a fresh, avant-garde air that contrasts with the more stringent lines of the case.  The watch is fitted with a mechanical movement, L595 and the whole is mounted on an elegant black alligator strap. Also available in steel.
 

Bovet - Artists for Peace and Justice

Slyde - SIAR 2013

Raymond Weil - 14th Annual Classic Brit Awards

Boucheron - Hiroshi Sugimoto exhibition

Eberhard & Co. - Gran Premio Nuvolari

Longines - Qatar Prix de l'Arc de Triomphe

Hamilton - Swiss Aerobatics Championship

Cuervo y Sobrinos - Antonio Banderas "latin hero"

Girard-Perregaux - "We Are Family"

A. Lange & Söhne - "Watches and Wonders"

Title Partner and Official Timekeeper of the Longines Global Champions Tour, Longines partnered the Monaco leg of the competition and presented two of its major events: the Longines Pro-Am Cup on Friday, won by Mark McAuley riding Loriot and by Maddalena Valenzano Menada on Quidana, and the Longines Global Champions Tour Grand Prix of the Prince of Monaco on Saturday, the latter won by Richard Spooner on Cristallo followed by the riders William Funnell and Edwina Tops-Alexander.
 

The winners were each presented with a Longines wristwatch as they improved their rankings in the Longines Global Champions Tour Ranking.
This year, the official watch of the Monaco show jumping competition is a model from the new Conquest Classic line, dedicated to Longines's support of equestrian sport disciplines. This new collection of models is fitted with self-winding calibres.
 

The new models of the HydroConquest line have a round steel case and a diameter of 39 mm or 41 mm. The 3-hands-models are equipped with an automatic or a quartz movement while the HydroConquest chronographs are available either with the L688 column-wheel movement exclusively developed for Longines by ETA or a quartz movement. The dials in black, white or blue feature bright details in red and - depending on the model - 8 to 11 Arabic numerals. The bracelets are made of steel or rubber in black.

Diving watches "par excellence", The HydroConquest series aims to become the preferred watch of divers and aquatic sports enthusiasts. With a screwed crown, a screw-down case back and the lateral crown protection, these timepieces assure a water-resistance of 30 bar (300 meters). All the models are equipped with indispensable safety devices such as a unidirectional rotating bezel coloured in red, black or blue, hands coated with Super-LumiNova® to make sure that the time can be read in all conditions and a bracelet with double safety diving folding clasp and diving extension.
Here is the HydroConquest Chronograph, mechanical self-winding movement, cream dial and black bezel.

The Swiss watchmaker will be Title Partner and Official Timekeeper of the Longines Global Champions Tour, opening an exciting new chapter in equestrian sport.

The Longines Global Champions Tour announcement comes at the start of the biggest season so far for the premier show jumping series. Longines Global Champions Tour 2013 will include dynamic debut events in Madrid, London and Shanghai. For the first time the Championship Final will take place at the magnificent Al Shaqab equestrian facility in Doha, Qatar.

The announcement marks a major commitment by Longines to the high calibre 5* show jumping events that are the hallmark of Global Champions Tour. The partnership brings together shared traditions of speed, precision, elegance and a passion for horses.
Jan Tops, President and Founder of Global Champions Tour, said: "This partnership is a significant milestone in our history and I look forward to a successful collaboration that will bring many benefits for the future of our sport. Longines has a truly impressive heritage in equestrian sport and I am delighted by the decision to strengthen our relationship with a long-term commitment."
Longines' President Walter von Känel said: "The Longines Global Champions Tour and our brand share common values such as precision, tradition and especially a passion for equestrian sports. We are proud to support this extraordinary series of events in show jumping with our timekeeping expertise. True to Longines' slogan - Elegance is an attitude - we are delighted to witness the world's best riders and horses competing in exciting contests."
The Longines Global Champions Tour season kicks off in Madrid from May 2-5 when the world's top riders and horses will go into battle for championship points and prize money.
Longines can draw on a long-lasting and vast experience in sport and has been an active timekeeper in show jumping since 1926. Today, Longines' involvement in equestrian sports includes show jumping, flat racing and endurance competitions.
 
Around 21 million international viewers tuned into last year's events on Eurosport. Almost 300,000 spectators watched the events live in some of the world's most beautiful destinations. Longines was official timekeeper at four events last season.

This year, the famous Swiss watchmaker reprises its role as the official timekeeper for the International Ski Federation's (FIS) Alpine Ski World Cup and World Championship races.

Longines will be celebrating its return to Kitzbuhel and is extremely proud to be responsible once again for timing the Hahnenkamm races. Longines will also partner with the 16th KitzCharity Trophy. This season the brand launched the Longines Rising Ski Stars prize, which reflects the company's commitment to supporting young athletes. The official watch for the season will be the Longines Saint-Imier Collection chronograph, a model that exemplifies the links that bind the brand to the town where it was founded in 1832 and where its headquarters remains.
Longines' longstanding association with competitive skiing started in Chamonix in 1933. The Swiss watchmaker began timing the Hahnenkamm races in Kitzbuhel in 1948 and has carried out this task more than 50 times since then. In 2013 Longines, which is the official timekeeper for the International Ski Federation's (FIS) Alpine Ski World Cup and World Championship races, will be back in the popular Tyrolean resort. Kitzbuhel is well known for its demanding Streif piste - renowned as the most difficult and fastest on the circuit. Many great champion skiers have tackled this legendary piste where Longines has helped to develop the technical side of the competition for several decades, introducing a number of innovative ideas to improve the timing and the public's enjoyment of the race. In 1993, for example, Longines introduced a new technology whereby the racers' intermediate times could be shown on television alongside the time of the fastest competitor for comparison.

In addition to its role as official timekeeper, Longines will partner with the famous KitzCharity Trophy, a race where professional skiers compete against celebrities on a section of the Streif piste. In order to help the event raise funds to improve the life of local needy mountain farmers and their families, Longines will compete in the race with its own team of skiers, made up of Richard Strohmeier, Longines VP Finance and two Austrian celebrities, Armin Assinger and Matthias Lanzinger.
At the end of the 2012/2013 ski season, Longines will present its Longines Rising Ski Stars prize to the two leading young skiers who take part in the FIS Alpine Ski World Cup. The best female skier under 21 years-old and the best male skier under 23 will each receive a trophy, a Longines watch and a cheque for CHF 20,000. This new award reflects Longines' continued commitment to supporting young athletes. The brand already shows its commitment through the Longines Future Tennis Aces tournament in Roland Garros for children under 13, as well as the Longines Future Racing Stars at the Prix de Diane Longines for promising young jockeys from France, the UK, Germany, Ireland and Italy.

Launched in Adelboden at the beginning of 2013, the Ski Live - Live Alpine Skiing by Longines app offers the possibility of watching races in real time thanks to the live timing feature. At the same time, users can catch up on the latest news concerning the World Cup and the World Championships, receive alerts and exclusive information on skiers and consult the results and rankings, including those for the Longines Rising Ski Stars.
The official watch for the season - the Longines Saint-Imier Collection chronograph - features the L688.2 column-wheel movement developed and produced exclusively for Longines. The 41 mm diameter case is made of steel and the black dial displays the hours and minutes with a small seconds at 9 o'clock, a calendar between 4 and 5 o'clock and of course the chronograph functions: a centre sweep seconds, a 30-minute counter at 3 o'clock and a 12-hour counter at 6 o'clock. This model is mounted on a steel bracelet with a folding safety clasp.

Finally, Longines would like to wish its ambassador of elegance Aksel Lund Svindal the very best of luck in his future races. The Norwegian has already got off to a b start this season.

Under the new agreement - which marks the biggest sponsorship deal ever brokered by the FEI - Longines becomes the Official Top Partner, Official Timekeeper and Official Watch of the FEI. Longines will take on a number of key FEI properties including the title sponsorship of the FEI World Cup™ Jumping before the start of the new season in October 2013. 

An official signing ceremony will take place in Lausanne (SUI) on 15 January 2013, when the contract will be signed jointly by FEI President HRH Princess Haya, and Mrs Nayla Hayek, Chair of the Swatch Group Board of Directors. Full details of the agreement will be unveiled as part of the signing ceremony in January 2013. 

"I am totally thrilled to welcome Longines as the FEI's first Top Partner. This is the beginning of a new era for our sport and the FEI," FEI President HRH Princess Haya said. "Longines has always had a huge presence in our community and our new partnership is a true celebration of our shared passion. This is an immense moment for the FEI. This long term partnership with Longines will completely revolutionise the way we are able to produce our sport, across all of our disciplines. I am enormously grateful to Mrs Nayla Hayek and her Board for recognising the incredible potential and possibilities of the ever- growing equestrian sport. " 

Nayla Hayek, Chair of the Board of Directors of the Swatch Group, commented: "We are delighted to have concluded this strategic and historic partnership with the FEI. It reinforces the traditional and long-lasting commitment of Longines in equestrian sports and makes the brand a major player in this field. We are looking forward to being involved in the great events organised by the FEI. This multi-faceted partnership also provides us with a great platform to strengthen the Longines brand presence worldwide. I would like to express my deepest appreciation to HRH Princess Haya and the Board of the FEI for giving Longines their trust."

About Longines

Longines has been based at Saint-Imier (SUI) since 1832 and is celebrating 180 years of non-stop craftsmanship in 2012. Its watchmaking expertise reflects a b devotion to tradition, elegance and performance. It has generations of experience as the official timekeeper at world championships and as a partner of international sports federations. 

Longines has established a network of links with the world of sport timekeeping which has enabled it to offer its skilled services to various prestigious sports during the 20th century. Today, it follows its vocation in the field of sports timing, namely in gymnastics, archery, alpine skiing, equestrian sports and at the French Open at Roland-Garros. 

Longines' passion for equestrian sports began in 1878, when a timepiece was made with a horse and jockey engraved on the watch face. Over the years, the brand has built b and long-lasting links with equestrian sports. In 1926, for the first time, the brand was involved as timekeeper for the Official International Equestrian Competition of Geneva. Today, Longines' involvement in equestrianism includes Jumping, Endurance and flat racing.

Longines is a member of The Swatch Group S.A., the world's leading manufacturer of horological products. With an excellent reputation for creating refined timepieces, the brand, whose emblem is the winged hourglass, has outlets in over 130 countries.

About FEI

The Federation Equestre Internationale (FEI), founded in 1921, is the international body governing equestrian sport recognised by the International Olympic Committee (IOC). Equestrian sport has been on the Olympic programme since 1912 with three disciplines: Jumping, Dressage and Eventing. The FEI is based on the principle of equality and mutual respect between all 133 affiliated National Federations, without prejudice to race, religion or internal politics.

The FEI is the sole controlling authority for all international events in Dressage & Para-Equestrian Dressage, Jumping, Eventing, Driving & Para-Equestrian Driving, Endurance, Vaulting, and Reining. The FEI establishes the regulations and approves equestrian programmes at Championships, Continental and Regional Games, and the Olympic and Paralympic Games. The Federation promotes equestrianism in all its forms and encourages the development of the FEI equestrian disciplines throughout the world, keeping the welfare of the horse at the heart of all its activities.

"The primary mission of the FEI is to advance the orderly growth of equestrian sport worldwide by promoting, regulating and administering humane and sportsmanlike international competition in the traditional equestrian disciplines" - FEI Mission Statement. 

Solemia and jockey Olivier Peslier have been the heroes of the Qatar Prix de l'Arc de Triomphe watched by over 50,000 people at the Longchamp racecourse. At the finish line of a breathtaking race, Olivier Peslier and his 4 year old filly have beaten Christophe Soumillon and Orfevre. Another highlight of the day, the Prix de l'Opera Longines has been won by Ridasiyna and Christophe-Patrice Lemaire. This year the famous Swiss watchmaker was involved in the prestigious Qatar Prix de l'Arc de Triomphe as official timekeeper for the second time as part of the partnership between the brand and the Qatar Racing and Equestrian Club and France Galop.

Longines' passion for horses began with the manufacture of a pocket chronograph depicting a jockey and his mount, engraved by hand on the back of the case. Since at least 1881, Longines has been committed to horseracing and its chronographs have been highly sought after by racegoers. Today the brand is official partner and timekeeper to numerous prestigious events around the world, embracing horseracing, show jumping and endurance riding. Along with the Qatar Prix de l'Arc de Triomphe it is affiliated to other iconic races such as the Prix de Diane Longines, the Dubai World Cup, Royal Ascot, the H.H. The Emir's Trophy presented by Longines, the Longines Hong Kong International races, the Longines Singapore Gold Cup, the Melbourne Cup Carnival, the Longines Handicap de las Americas, the Grand Prix Longines Lydia Tesio, the Longines Grosser Preis von Baden and the Kentucky Derby.

As part of its partnership with France Galop, the famous Swiss watchmaker is present at Chantilly, Deauville and Longchamp racecourses as the official timekeeper and the title partner of the Prix de Diane Longines. The brand is also the official partner and timekeeper for all the events organised by the Qatar Racing and Equestrian Club.

In the frame of the Qatar Prix de l'Arc de Triomphe, Longines introduced a chronograph from The Longines Saint-Imier Collection, a line that has been inspired by the origins of Longines' watchmaking tradition. The sleek lines and the distinctive lugs provide these new models with a subtle balance between classical and contemporary design. With a diameter of 41 mm, this chronograph is fitted with a column-wheel movement L688, developed and produced exclusively for Longines. Its case in steel displays a black dial and is fitted with a steel bracelet.

To mark its 180th anniversary, Longines is launching various new models throughout the year.

Founded in 1832 in the town of Saint-Imier, the famous Swiss watchmaker has a long tradition marked by the continual elegance of its products. Longines Heritage 1940 and Longines Heritage 1942 both symbolise the brand's rich history and are thus perfect products for celebrating this anniversary and extending Longines' Heritage segment. The distinctive shape of the watch case lends these models a striking look.

Longines Heritage 1940

Boasting a contemporary spirit, this watch is based on a model dating from 1940. It keeps indeed its central lines, such as the high bezel that gives it a b character and reminds the Longines' models of that time. Longines Heritage 1940 immediately catches the eye through its sleek lines and shaped contours. The circular steel case with a diameter of 38.50 mm houses a self-winding, mechanical movement, the calibre L615. The lacquered dial is available in white or black and features a railway-track minute ring and 11 Arab numerals. The hands are of blued steel in the white-dial version and rhodium-plated in the black version. And finally, the small seconds and date aperture at 6 o'clock complete the image of Longines Heritage 1940, which is mounted on a black alligator strap.

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Longines Heritage 1942

Longines Heritage 1942 has been directly inspired by a model dating from 1942 which was fitted with calibre 13ZN. This new timepiece has a circular steel case with a diameter of 40 mm which houses calibre L688, a column-wheel chronograph movement designed exclusively for Longines. The round push-pieces blend perfectly into the distinctive shape of the case and remind the Longines' chronographs of that period, which are exceptional and much sought after models. The lacquered dial, available in white or black, features 9 Arab numerals to contrast with the dial and a railway-track minute ring as well as a tachometric scale around the rim of the dial. Finally blued steel hands, for the white-dial version, or rhodium-plated hands, for the black-dial version, harmonise beautifully with the elegance of the dial. Longines Heritage 1942 is fitted on a black alligator strap.

The Longines Column-Wheel Single Push-Piece Chronograph 180th Anniversary Limited Edition is closely based on the first wrist chronograph, manufactured by Longines in 1913 and fitted with calibre 13.33Z. The new model uses calibre L788, a column-wheel chronograph movement developed exclusively for Longines which enables the wearer to activate the various chronograph functions - go, stop and reset to zero - by simply pressing on the single push-piece integrated into the crown. With its sleek lines and white dial featuring a bright red "12", this model recalls the Agassiz dial of the original version, while the moving lugs are part of Longines' prestigious heritage. This model is available in rose gold and has been manufactured in a limited series of 180 numbered pieces.

WEEHAWKEN, NJ - May 25, 2011 - Michael Chen Zhao, the United States' representative for the 2011 Longines Future Tennis Aces Tournament at Roland Garros, June 2-4, has been preparing both on and off the court in advance of his first international and clay court competition. The 12-year-old Princeton Junction, NJ native qualified for the Tournament following a victory at last month's U.S. Future Tennis Aces Tournament at Billie Jean King National Tennis Center, site of the U.S. Open, in Flushing Meadows, NY.

Zhao, currently ranked No. 11 in the USTA national 12-and-under division, will compete against athletes from 15 countries for a chance  to play in a doubles exhibition match with tennis legends Andre Agassi and Jim Courier on the historic red-clay courts at the French Open, and receive financing for tennis equipment until their 16th birthday, courtesy of Longines.

"I'm really excited and a little nervous about this really cool experience," said Zhao. "There will be a little pressure as well since this will be my first time at an international tournament. I'm preparing by training really hard and maybe getting a chance to hit on red clay before I go."

Zhao began playing tennis at 5-years-old and entered his first tournament by age 8. His best finish is a third-place result at a National Open event at the National Tennis Center and he has reached the quarterfinals of the USTA Winter National 12s Championship played the first week of January in Tucson, Arizona. He dominates his opponents using his powerful backhand and claims to model his ground strokes after his idol Novak Djokovic. "I like the form of his strokes and how much energy he has when he plays," he said. 

Longines Future Tennis Aces is part of the brand's global commitment to support and develop tennis' superstars of tomorrow. All the players who qualified for the Paris event will have the opportunity to attend the French Open Women's Final on June 4. Longines is the official timekeeper and partner of the French Open.

Longines Future Tennis Aces World FINAL
Date: Saturday, June 4
Time: 10:15 am local time Paris
Location: Roland Garros courts 7

Andre Agassi and Jim Courier Exhibition Match featuring finalists from Longines Future Tennis Aces Tournament
Date: Saturday, June 4
Time: 11:15 am local Paris time
Location: Roland Garros courts 7

Press Conference with Andre Agassi, Jim Courier and Longines President Walter Von Känel
Date: Saturday, June 4
Time:1:00-1:45 p.m. local Paris time
Location: Tenniseum at Roland Garros

These timepieces, which had been developed specifically from the brand's aviators' watches, had a very distinctive 24-hour dial. This technical characteristic met the needs of navigators who, at the time, had to determine the position of the aircraft and set up a flight plan. Longines has now re-issued this watch for both historical and functional reasons, as well as for the aesthetic attraction it still holds. The new version has been given the name Longines Twenty-Four Hours.
In 2009, Harry Hofmann, a retired navigator from the old Swissair, visited the Longines Museum. He took advantage of this visit to present the company with a Longines watch that he used to wear when he was working for Swissair. This watch, with its 24-hour dial, is part of a series of timepieces produced by Longines in the 1950's especially for Swissair navigators.

In mid-20th century aviation, one of the responsibilities of the navigator was to determine the aircraft's position and to set up a flight plan. A reliable watch was therefore an essential part of his equipment. The fact that the flight crossed different time-zones in both directions and that the sun was not always visible as a point of reference necessitated instruments that could immediately indicate the correct part of the day. With a 24-hour dial navigators had no problem in this respect.
The watch that Harry Hofmann wore when he was a navigator for Swissair, flying DC-4s, DC-6s, DC-7s, DC-8s and Coronados up until 1974, had been specifically manufactured for the Swiss national airline by Longines in the early 1950's; it bears the number 8237331. It is fitted with a Longines calibre 37.9N with a centre seconds hand, which had been designed in the 1940s and used in Longines watches intended for pilots. The back cover of the steel case of Mr Hofmann's watch is engraved with the Swissair brand-name. Longines' archives reveal that it was one of a series of 70 pieces manufactured between 1953 and 1956 exclusively for the Swiss national airline. Technically, it is related to the aviator's watch - the Longines Weems Second-Setting model, produced in 1927, or the Lindbergh Hour Angle watch made by Longines from 1932 on. The Swiss watch manufacturer has chosen this watch as a re-issue for both historical and functional reasons, as well as for the aesthetic attraction it still holds. It has been given the name Longines Twenty-Four Hours.

The Longines Twenty-Four Hours is fitted with calibre L704.3, a self-winding movement whereby the hands make one full circle of the dial in 24 hours. The stainless steel case has a diameter of 47.50 mm; the dial is matt black with 24 white Arabic numerals coated with Super-LumiNova and has a railway-track minute circle. The time is indicated by hands coated with Super-LumiNova and the watch has a centre seconds hand, all for ease of use, like the original model. There is a date aperture at 3 o'clock. A sapphire glass covers the dial and this timepiece also has a transparent caseback, with its own cover, which reveals the delicate details of the movement. The inside surface of the cover is engraved with the words "Re-edition of a Longines navigation watch exclusively made for Swissair navigators, 1953-1956" plus the watch number. The Longines Twenty-Four Hours is mounted on a black alligator strap and is water-resistant to 3 bar (30 metres).

The Jumping International Officiel de France in La Baule (France), where Longines was the official partner and timekeeper for the sixth year in a row, lived up to the expectations last weekend.

The prestigious Grand Prix Longines de la Ville de La Baule was awarded to Mclain Ward (USA) riding Sapphire followed by Mario Deslauriers (USA, 2nd place) riding Urico and Jesus Garmendia Echevarria (Spain, 3rd place) riding Lord du Mont Milon.

La Baule also marked the first stage of the Longines Press Award for Elegance. This prize pays tribute to the most elegant and successful male and female riders of the season. The procedure is as follows: the 20 riders (10 men and 10 women) who have accumulated the most performance points during the 6 Nations Cup events where Longines is a Partner are short-listed. In Dublin, the last stage of the Nations Cup, a jury of International journalists will elect the most elegant male and female riders from the short-list.
After this first competition, Beezie Madden (female horseriders category) and Mclain Ward (male horseriders category) are leading the intermediate ranking. The next step will be at the CSIO Piazza di Siena in Rome from 27th to 30th May 2010.

Longines DolceVita Diamond Collections
2001: designed in salute to feminine elegance, Longines introduced the Longines DolceVita Diamond Collections. At a gala evening in Milan for the launch of the collection, Longines awarded its first Longines Prize for Elegance outside the world of sports to Alessandra Ferri, Lamberto Sposini and Sergio Loro Piana.30 Millionth Longines Watch
On February 19th, 2001, Longines celebrated the 30 Millionth Longines Watch with a commemorative collection of 990 pieces featuring an L.990 caliber mouvement. Later that year, this collection won Swiss watchmaking's most important prize: La Montre de l'annee (The Watch of the Year award), voted by the readers of the Swiss magazines L'Hebdo and Schweizer Illustrierte.170 Years of Elegance in Watchmaking
Never modified, in uninterrupted use and constantly updated, the world's oldest registered brand name in watchmaking - Longines, with its winged hourglass logo - began the year 2002 in style, with the launch of Les Elegantes, a commemorative collection of three vintage jewelry watches, unveiled at a reception celebrating 170 years of elegance at the Pavillon Ledoyen, located on Paris' celebrated Champs elysees.25 years of Longines Timekeeping
Longines' involvement with timekeeping began in 1878 with a simple pocket-watch-sized chronograph designed for sports clubs. In later years, Longines and other Swatch Group companies performed official timekeeping and other duties at 28 Olympic Games, about 180 World Championships, 9 Asian Games, 11 Commonwealth Games, 11 Mediterranean Games, 13 Pan-American Games, 17 University Games and at countless top-tier sports meets. In 2003, Longines celebrated 125 years of exceptional timekeeping performance and introduced its "Honor and Glory" set, a 125-piece limited edition containing a vintage sports timer and an elegant wrist chronograph.Longines evidenza
Based on a 1925 tonneau-shaped design, the Longines evidenza collection presented in 2003 demonstrated a unique, and highly successful, approach to contemporary styling.The Longines Olympic Collection
In 2004, Longines fielded The Longines Olympic Collection as a tribute to over a century of modern Olympic Games - two models of a classically elegant chronograph, presented together with an attractive publication dedicated to the development of sports timekeeping by Longines.Longines LungoMare
With the introduction of the Longines LungoMare collection in 2004 appeared a design coupled to such irresistible attractions as the amenities and creature comforts of the fabled resorts of the Mediterranean coast.The Longines Master Collection
The Longines Master Collection of 2005 sums up Longines' expertise and experience spanning more than two centuries. It is reaching world markets precisely as consumers signal their clear preference for products that not only offer embody genuine value but unmistakable character as well.

The famous Swiss watchmaker has created new models to add to its Longines PrimaLuna collection that combine the radiance of steel with the warmth of rose gold. Varied, harmonious and elegant, the Longines PrimaLuna collection is a tribute to the modern woman. Longines has now added a model in rose gold and steel where the alluring sparkle of the diamonds that cover the dial light up the night with a thousand stars. It has called this new watch Longines PrimaLuna Thousand and One Nights.
The night star evokes the hours that pass during daylight, and reminds us of those moments when time can take on another dimension. Longines has chosen to add a new light to its Longines PrimaLuna collection by enhancing a watch made of steel and rose gold with a shower of diamonds whose brilliance sets alight the depths of darkness. The new queen of the Longines PrimaLuna collection has been given the name Longines PrimaLuna Thousand and One Nights. The dial is covered with 314 VVS Top Wesselton diamonds (0.376 carats) and its bezel is set with 44 VVS Top Wesselton diamonds (0.299 carats), which sparkle like the stars in a clear night sky.
Longines has created various models in its Longines PrimaLuna collection that are a marriage of steel and rose gold. Combined with mother-of-pearl, white or silvered dials, these two metals offer a subtle beauty that enhances the brilliance of the one and the gentle warmth of the other. With the addition of diamonds, finery of steel and rose gold, these Longines PrimaLuna models are bound to seduce women who are enamoured by its contemporary sleek elegance.
The Longines PrimaLuna models in steel and rose gold are available in three sizes (23 mm, 26.50 mm and 30 mm) and house either a quartz movement or a self-winding mechanical movement. Comprising different versions, harmonious and elegant, this collection corresponds to the diversity of the modern woman: fitted with a silvered flinque dial, a mother-of-pearl dial or a white dial, the Longines PrimaLuna features hands either in blued steel or echoing the warm tones of the rose gold of the case. Longines' PrimaLuna models are available on a steel and rose gold bracelet or a black alligator strap. In some versions the sleek curves of the case or the delicate surface of the dial is enhanced by a slash of diamonds. Resolutely elegant and contemporary, the Longines PrimaLuna models will be appreciated by all women, by all who are moved by the elegance and beauty of the night sky.
Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 175 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.

The Longines PrimaLuna Thousand and One Nights is a quartz watch (calibre L250), with a shower of diamonds whose brilliance sets alight the depths of darkness. On a dial covered with 314 Top Wesselton VVS diamonds (0.376 carats) and a circular case in steel and rose gold set with 44 Top Wesselton VVS diamonds (0.299 carats), the precious gems of this new queen of the Longines PrimaLuna collection describe a starlit sky on a clear night. This model shows the hours, minutes and seconds. Fitted on a bracelet of steel and rose gold and featuring rose hands, the Longines PrimaLuna Thousand and One Nights will enchant every woman, especially those who are moved by the elegance and beauty of the night sky. Water-resistant to 30m.

Longines has chosen to add a star to the Longines PrimaLuna collection by setting a shower of diamonds whose brilliance sets alight the depths of darkness in a steel and rose gold model. This new version is called the Longines PrimaLuna Thousand and One Nights. On a dial covered with 314 Top Wesselton VVS diamonds (0.376 carats) and a circular case in steel and rose gold set with 44 Top Wesselton VVS diamonds (0.299 carats), the precious gems of this new queen of the Longines PrimaLuna collection describe a starlit sky on a clear night. This model shows the hours, minutes and seconds. Fitted on a bracelet of steel and rose gold and featuring rose hands, the Longines PrimaLuna Thousand and One Nights houses a quartz movement (calibre L250) and will enchant every woman, especially those who are moved by the elegance and beauty of the night sky. Water-resistant to 30m.

Longines has created new models in its Longines PrimaLuna collection which combine steel with rose gold. These two metals merge to produce a subtle beauty that enhances the hard shine of the one and the soft warmth of the other. The white mother-of-pearl dial is decorated with 11 rose Arabic numerals. This model, fitted with a quartz movement (calibre L250), shows the hours, minutes and seconds. It features rose hands and a date aperture at 3 o'clock. With an elegant bracelet in steel and rose gold, this modern watch will enchant every woman, especially those who are moved by the elegance and beauty of the night sky. Water-resistant to 30m.

Steel and rose gold merge to produce a subtle beauty that enhances the hard shine of the one and the soft warmth of the other. The white dial is decorated with 9 applied rose hour symbols and two rose Arabic numerals. This model, fitted with a quartz movement (calibre L250), shows the hours, minutes and seconds. It features rose hands and a date aperture at 3 o'clock. Fitted on a genuine black alligator strap, this elegant, modern timepiece will enchant every woman who herself sparkles in the elegant moonlight. Water-resistant to 30m.

The silvered flinque dial is decorated with 11 blue-painted Roman numerals and blued steel hands. The mixture of steel and rose gold produces a subtle beauty that enhances the hard shine of the one and the soft warmth of the other. This model is enhanced by 44 Top Wesselton VVS diamonds (0.299 carats), the play of tones and textures takes on an exquisite brilliance. This model, fitted with a quartz movement (calibre L250), shows the hours, minutes and seconds. It features rose hands and a date aperture at 3 o'clock. With its bracelet in steel and rose gold, this modern, elegant timepiece will enchant every woman who herself sparkles in the elegant moonlight. Water-resistant to 30m.

When it is enhanced by the addition of 44 Top Wesselton VVS diamonds (0.299 carats), the combination of steel and rose gold takes on an exquisite brilliance. Together with a dial in white mother-of-pearl decorated with 11 Top Wesselton VVS diamonds (0.032 carats), the play of tone and texture of the two metals produces a subtle beauty that enhances the hard shine of the one and the soft warmth of the other. This model, fitted with a self-winding mechanical movement (calibre L595), shows the hours, minutes and seconds. It features blued steel hands and a date aperture at 3 o'clock. With its steel and rose gold bracelet, this modern, elegant timepiece will enchant every woman who herself sparkles in the elegant moonlight. Water-resistant to 30 m.

The silvered flinque dial is decorated with 11 blue-painted Roman numerals and blued steel hands. The mixture of steel and rose gold produces a subtle beauty that enhances the hard shine of the one and the soft warmth of the other. This model is enhanced by 44 Top Wesselton VVS diamonds (0.299 carats), the play of tones and textures takes on an exquisite brilliance. This model, fitted with a self-winding mechanical movement (calibre L595), shows the hours, minutes and seconds. It features a date aperture at 3 o'clock. With its bracelet in steel and rose gold, this modern, elegant timepiece will enchant every woman who herself sparkles in the elegant moonlight. Water-resistant to 30m.

Aishwarya Rai Bachchan, Longines Ambassador of Elegance, wearing the Longines PrimaLuna L8.110.5.79.6.

1832s: The birth of LonginesThe Longines story began in 1832 when Auguste Agassiz moved to the tiny Swiss town of Saint-Imier and found work at the Comptoir horloger Raiguel Jeune, a watch parts trader. A year later, he and two associates, Florian Morel and Henri Raiguel, set up the Comptoir Raiguel Jeune & Cie. One of Agassiz's sisters, Olympe, then married Charles-Marc Francillon, a Lausanne-born businessman, and in 1834 they had a son, Ernest.When Henri Raiguel retired, in 1838, ownership of what had become Comptoir Agassiz & Cie passed to Auguste Agassiz and Florian Morel. In 1847, Auguste Agassiz became the venture's sole owner. In 1852, his nephew Ernest Francillon joined the company, finally taking over from his uncle in 1862. Now styled Ancienne Maison Auguste Agassiz, Ernest Francillon, Successeur, the company was ready for business. At that time, watchmaking in the area was still largely a cottage industry, with all the work done at home on parts later assembled elsewhere.1860s: The first Longines watchIn 1866, Francillon acquired two plots of land on the outskirts of Saint-Imier, on the right bank of the Suze river near a place called Les Longines (meaning "long and narrow fields " in the dialectal French of the area). There he built the first Longines factory, an investment that finally allowed him to gather his entire workforce under one roof for the first time.In 1867, Longines' first movement, called L20A, entered production in the new premises. At the time, watches were all key-wound. Longines' first watch broke with this tradition, its lever movement being wound and set by the crown. Ernest Francillon personally presented his novel timepiece at the 1867 Universal Exhibition in Paris. He returned to Saint-Imier with a bronze medal.Starting with his very first watch movement in 1867, Francillon's entire production featured the engraving of a winged hourglass as identification. By 1874, the company had already sent out its first circular warning customers against counterfeit movements.1880s: Registration of the Longines name and trademarkOn July 19th, 1880, at 11:00 am, Ernest Francillon entered the premises of the Swiss Federal Office of Intellectual Property to register the original Longines brand and its winged hourglass symbol under numbers 118 and 119 respectively. The new Longines logotype was first registered under number 2684 at 4:00 pm on May 27th, 1889 at the Swiss Federal Office of Intellectual Property and under number 14 on March 27th, 1893 at the International Office of Intellectual Property (today WIPO, World Intellectual Property Organization).Universal Exhibitions
In 1885, Longines won its first Grand Prix at the Universal Exhibition in Antwerp. Further success followed in Brussels, in 1897, Paris in 1889, 1900 and 1925, Milan, in 1906, Genoa, in 1914, Bern, in 1914, Philadelphia, in 1926 and Barcelona, in 1929. Longines' record of ten Grand Prix and 28 Gold Medals has never been equalled by any other watch manufacturer.

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