Imitation Longines Automatic Watch, High Quality Longines Automatic Replica Watches

Longines Military 1938 (L2.788.4.53.0)

Had this for over 2 years now and has held up great. Altimeter works well as long as you adjust it to a known elevation. Elevation log is my favorite feature, perfect for alpine climbs or long trail runs. My only complaint would be the face gets scratched easily but that has happened to every watch I have so maybe it's me.

---- [Rating: 5 / 5 stars]

Review by Clarence Barrios, From Sri Lanka Kandana

Longines Column-Wheel Chronograph (L2.750.8.76.2)

Very lovely golden Longines Heritage watch I love it and it goes with everything. It was recieved it working gereat

---- [Rating: 5 / 5 stars]

Review by keith flower, From France Morlaix

Longines Conquest Silver Dial Automatic Ladies Watch L3.276.4.76.6

I continue to get great items at a great price, like this watch! Thank you everyone!

---- [Rating: 5 / 5 stars]

Review by Christopher Abrams, From Rossia Petrozavodsk

On Sunday 29 November 2015, Kenichi Ikezoe on Shonan Pandora crossed first the finishing line in front of a large audience at the Japan Cup in association with Longines. For this performance, Shonan Pandora's owner, breeder, trainer, jockey and stable staff members were awarded with elegant Longines watches by Mr. Walter von Känel, President of Longines, and Andre Agassi, Longines Ambassador of Elegance.

Inaugurated in 1981, the Japan Cup in association with Longines is a 2400 meter international Group 1 turf race for horses aged three-years-old and up. The race day is named after the most important race held this day. The brand is once again involved in this equestrian event of international importance, as its Official Partner, Timekeeper and Watch.
The Japan Cup in association with Longines was the occasion to discover the Official Watch, which was the Longines Master Collection watch which features a refined silvered dial with a chronograph and moonphase display, as well as a stainless steel case with a transparent case back that reveals a self-winding mechanical movement.

During the race day at Tokyo Racecourse, Longines celebrated feminine elegance and organized the Longines Prize for Elegance awarding the most stylish woman wearing an outfit in blue, which is the emblematic color of the watch brand. The winner of the prize, Kana Oya, received an elegant Longines watch from the hands of Andre Agassi, Longines Ambassador of Elegance.

The Swiss watchmaking company Longines boasts a long-lasting tradition of supporting charitable causes. The core values of the brand have always led Longines to serve philanthropic purposes and social responsibility remains today one of its priorities. 

It is thus natural for Longines to bring its support to the Golden Hat Foundation. This charity, founded by Longines Ambassador of Elegance Kate Winslet, is dedicated to changing the way people on the autism spectrum are perceived, by shining a light on their abilities and emphasizing their great potential. With proper education and career training, these individuals can truly realize their dreams.

Kate Winslet, co-founder of the foundation stated: "It makes me incredibly proud to work on this effort to bring awareness to the plight of people with autism. I believe that all people with autism should be given the opportunity to learn to communicate, receive a suitable academic education and experience social relationships. As a Longines Ambassador of Elegance, I am really thrilled that Longines joins us to help spread the word."

Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines said: "True to its values of excellence and elegance, Longines has always promoted the highest social ideals and it proudly collaborates with The Andre Agassi Foundation for Education and Stefanie Graf's Children for Tomorrow Foundation. It was therefore natural for the brand to also bring its support to The Golden Hat Foundation and Kate Winslet's work. Her inspiring endeavor truly translates the brand's motto and philosophy of "Elegance is an Attitude".  

Once again drawing from its long watchmaking tradition, Swiss watchmaker Longines is reissuing one of its period time pieces as a new addition to the Longines Column-Wheel Single Push-Piece Chronograph line. Longines' exclusive single push-piece column-wheel movement is housed in the sober watch case of this new model.

The transparent steel case back with a diameter of 41 mm reveals the minutiae of Longines' signature watch movement. The blued finish column wheel shows its perfectly symmetrical profile within this exclusive calibre. A single push-piece is used to control the chronograph's functions, reinforcing this model's sleek design. This refined chronograph also features a tachymeter scale.

The Longines Column-Wheel Single Push-Piece Chronograph displays a sober elegance, much like the model that inspired it. Available in black matte or white lacquer, its dial bears black or white contrasting Arabic numerals and a tachymeter scale. Its rhodium-plated or blued finish steel hands stand out, ensuring perfect reading. A black or brown leather strap completes this model.

This weekend, the best riders and horses were gathered in the French capital for the Longines Paris Eiffel Jumping, the eighth stage of the Longines Global Champions Tour. On Saturday, after a thrilling trial, Bertram Allen on Romanov won the Longines Global Champions Tour Grand Prix of Paris, followed by Diniz Luciana (Portugal) on Fit For Fun 13 and Darragh Kenny (Ireland) on Sans Souci Z.

For the second year running, the Longines Paris Eiffel Jumping is included in the Longines Global Champions Tour (LGCT), a prestigious 15-stage tour of which Longines is the Title Partner and Official Timekeeper since 2013. In addition, this 5* show jumping event, the highest category in the FEI's hierarchy, counts towards the world's ranking of the discipline: the Longines Rankings.

This event was the perfect opportunity to discover the Longines DolceVita collection. Since its inception, this line has illustrated worldwide the brand's contemporary elegance. This year Longines has decided to offer a new interpretation of this collection, subtly combining geometric lines with soft curves.  
The Official Watch of the Longines Paris Eiffel Jumping, decorated with diamonds and cased in steel, features a silver-coloured "flinque" dial adorned with painted Roman numerals. Driven by their quartz movement, the blued-steel hands point to the passing hours and minutes. This timepiece is mounted on a stainless steel bracelet.

For the sixth successive year, Longines is inviting 16 promising young tennis players under the age of 13 - coming from 16 different countries - to showcase their talent in a competition worthy of the very greatest professional players: the Longines Future Tennis Aces tournament.
Held from 28th to 30th May, the 2015 tournament, enhanced by former French tennis player Arnaud Clement as its patron, will pit 16 youngsters against one another on a clay court installed in front of the Eiffel Tower. The winner will be awarded with a Longines watch, the tournament cup and an annual scholarship until his 16th birthday.
In addition, the final of the "Rendez-vous a Roland Garros" circuit, with which Longines has partnered for the first time this year, will be held on the very same court. The winners will receive a Wild Card, allowing them to compete against the best international players in the French Open's Junior tournament.

The visit to Paris for these future champions will start on 26th and 27th May with the Longines Academy, a training camp that will give them the opportunity to familiarise themselves with playing on clay and to receive precious technical tips from two specialists in the sport. Throughout the week, the players will receive encouragement from Arnaud Clement, who the finalists will get the chance to play against in the exhibition match to be held after the tournament's final on Saturday 30th.

The Longines Future Tennis Aces tournament is held during the first week of the French Open at Roland-Garros, of which Longines has been the Official Partner and Timekeeper since 2007. To mark this top-level sporting event, Longines is highlighting a new steel chronograph model, the Conquest Classic Moonphase, housing a self-winding mechanical movement.

This year, Longines has become the partner of the "Rendez-vous a Roland-Garros" tournaments being held in China and Brazil. These competitions aim to identify the best players on clay from their countries with a view to allowing them to fulfil their dream of participating in one of the most prestigious tournaments in the international tennis calendar. The two winners of each tournament (one male and one female) will play against one another in the competition's finals to be held in Paris on May 24, on the same court as the Longines Future Tennis Aces event.

The Longines Spring Classic of Flanders, which the Swiss watch brand is partnering and timekeeping, started 30 April in Lummen. During this four-day competition, Longines supported two major shows: The Furusiyya FEI Nations Cup™ on Friday 1 May and the Longines Grand Prix on Sunday 3 May. The team Italy won the first one, which is the first leg of the Furusiyya FEI Nations Cup™ Jumping Western European League 2015. The second one was won by Jerome Guery from Belgium.

As part of its long-term partnership with the FEI, including being the FEI's Official Timekeeper and Watch, Longines is the Official Timekeeper of the Furusiyya FEI Nations Cup™ Jumping series. The Official Watch of the 2015 Longines Spring Classic of Flanders edition was a stainless steel Conquest Classic Moonphase watch. This model houses a self-winding mechanical chronograph movement. Its refined silvered dial displays the moon phases, echoing the elegance and excellence of equestrian sport stars.

With the Apple Watch on everyone's lips, it's worth remembering that it has taken the Silicon Valley giant forty years to launch its first watch. Longines, headquartered in the sleepy valley town of St. Imier, has been producing timepieces since 1867. And while Apple may currently lay claim to one of the most valuable brands in the world, Longines has the oldest: its winged logo is the oldest valid trademark in the WIPO's International Registry.

The current CEO of Longines, Walter von Känel, joined the company in 1969 and is still there 46 years later. It is hardly surprising, therefore, that he is dismissive of the Apple Watch and smart watches in general. "In my 46 years at Longines I have experimented with digital," he says. "LCD was a Swiss patent, after all. Afterwards we did some LED watches and you can find them in the museum. Later ETA came with its digital/analogue movements and we launched the Speed5.
"I think the watches from Apple, Samsung and the like are complementary to what we do. I firmly believe that the essential objective of a watch is no longer just to tell the time but also to serve as a status symbol. Why do you buy a Patek Philippe rather than a Swatch? Because you want to show it off."

But the gulf between a Swatch and a Patek Philippe in terms of price and prestige is enormous. It took the world's biggest private collection of Swatches (5,800 in total) to make just a quarter of the proceeds of the record-breaking Patek Philippe Graves Supercomplication at auction. So where does Longines fit in to this equation?

"The watch is an emotional branded consumer good," explains von Känel, "which is why we invest millions in sponsorship, ambassadors and such." Indeed, Longines ensures a steady flow of news from its partnerships in the equestrian world, as well as in tennis and skiing. Nevertheless, since Mr von Känel comes from a background in sales, the bottom line is always the top consideration. At his meetings in Basel you will always find him with his four essential items: a heap of plastic-protected sheets of sales figures, best-sellers, breakdowns by country and product category and the like, a pencil, a pencil-sharpener and - somewhat unusually - a set of precision calipers dating back to 1969. Old school. Much to the chagrin of WorldTempus, he admits "I have no computer, my telephone is this old thing and I don't even reply to SMS messages."

His relentless focus on sales shows in his photographic recall of key statistics: 1.4 million Dolce Vita models sold, the exact split of two-tone models by sales when I question a potential change in strategy. And it is this focus that has led to the creation of a "fifth pillar" at the brand with a new collection dedicated solely to the brand's equestrian associations. "If we are going to invest millions in this area and be present at equestrian events almost every weekend, then we needed something more than the chronograph," he explains. "We needed a new collection, especially for women. But we are also working on a watch designed especially for show jumping."

Even a personal question on his favourite model in the collection comes back to sales. "We are investing heavily in promoting the Conquest Classic this year, which represents 7% of our sales, and we decided that the star model should be the two-tone steel and gold model with the moon phase. And since I have to be consistent I have to lead by example." There is no need to guess, therefore, which watch the Longines CEO has on his wrist.

Even given Walter von Känel's b sales background, it comes as somewhat a surprise when he claims that last year set a new sales record for Longines. Even in the troubled market of Hong Kong, which tourists from mainland China are now avoiding in favour of Korea and Thailand, the brand recorded 10% growth last year. Could it continue this year, despite the uncertain economic climate? "It looks that way," the boss confidently predicted on the opening day of Baselworld.

On Sunday 14 December 2014, in Baku, Juan-Carlos Capelli, Vice-President and Head of International Marketing of Longines, presented for the second consecutive year the Longines Rising Star Award together with an elegant Longines watch to a young rising star in the equestrian sports. This year, the winner is the Mauritian vaulter Lambert Leclezio who demonstrated his remarkable performance and elegance on horseback. He also received an elegant Longines watch of the Conquest Classic collection. This stainless steel and pink gold watch features an exclusive Longines self-winding mechanical column wheel chronograph movement, a traditional and authentic technical device.

Lambert Leclezio is the first ever vaulter to win a FEI Award. At just 17 years old, he becomes the first athlete to represent his country at Championship level. Thanks to his admirable courage and determination, he grabs sixth place in the Alltech FEI World Equestrian Games.

The FEI Awards were set up in 2009 and are presented each year to individuals and organizations notably contributing to progress and excellence in equestrian sports - both indoor and outdoor. The Longines Rising Star Award is more specifically intended for riders between the ages of 14 and 21 who have shown exceptional talent in their field as well as commitment. More generally, Longines attaches great importance to supporting young sportsmen and women.

For its latest creation, the , the brand has replicated the lines of one of its pilot watch dating from the 1950s.

The 47.50 mm diameter of the original model has been reproduced, as well as the dial with its 24-hour scale, available in black or silver. The steel case has a closed back, decorated with Longines' famous hourglass symbol, in use since 1867. Each watch in this exceptional series is numbered.

houses the L789 self-winding, mechanical movement. This new column-wheel chronograph calibre, produced exclusively for Longines, is an adaptation of Longines' own single push-piece movement.
The watch features a chronograph function, displays the time on a 24-hour scale, and has a small seconds at 18 o'clock plus a date aperture at 12 o'clock, at the bottom of the dial. It is fitted on a black or brown alligator strap to match the colour of the dial.

Roland Garros - also known as the French Open - is the biggest clay court tennis tournament in the world and one of the four Grand Slam events that have been the pillars of the sport for more than a century. This weekend will determine who will be this year's champions, with the women's singles final (Maria Sharapova vs Simona Halep) today and the men's (Rafael Nadal vs Novak Djokovic) tomorrow; how long those finals will last no-one knows, but they will be timed by Longines - the Swatch Group brand that has been the official timekeeper of the tournament since 2007.

But does time really matter in tennis, since the scoring system theoretically allows a match to go on forever? Momentum is actually more important, yet there has been a timing controversy in the past few days: the only time limits in tennis are the ones in changeovers (1min.30) and between points (20s); Rafael Nadal, notorious for his elaborate routines before serving, received time violations for surpassing the allowed 20 seconds in his matches versus Dominic Thiem and Leonardo Mayer - voicing his frustration, even though he is one of the players that actually wear a watch on court (the Richard Mille RM27-01 Tourbillon Watch).

"The best thing would be to have countdown clock on the court", the Spanish champion grumbled. "That would allow us to know how many seconds we have left before serving!". Rafael Nadal feels that he is being targeted by the 'anti slow-play brigade' that has reduced the allowed time from 25 seconds to 20 seconds and strictly enforces the rule in his matches. There have been debates among officials whether adding a countdown clock would be a good idea. That would be a third clock on court, along with the existing two.

Official Timekeeper and a new watch
As official timekeeper of Roland-Garros, Longines has clocks keeping the time of day and the duration of each match that are not only visible in the corners of the main stadiums (Court Philippe Chatrier and Court Suzanne Lenglen) but also throughout the premises. The silhouette of the analogue clock on display is recognizable, from the Master collection. Yet the star is the Conquest Classic, the range exclusively comprised of models fitted with mechanical calibres that the Saint-Imier brand has been promoting in the context of the tournament. Actually, the Conquest Classic collection was launched last year precisely at Roland Garros.

Beyond the mere sponsorship and the eulogy of the Conquest Classic, Longines' dedication to tennis also includes an interesting programme promoting young players under 13 years old, the final stage of which is played in Paris during Roland Garros: the Longines Future Tennis Aces. Just like in the previous years, sixteen youngsters were brought from all over the world to have the opportunity not only to play on the French clay but also on a venue spectacularly set in the heart of Paris. Last year, it was right in front of the City Hall; this year, a court was built in the Champ de Mars, with the Eiffel Tower as a backdrop.

The field was selected with the help of the tennis federations of their respective countries (Australia, China, France, Germany, Hong-Kong, Italy, Japan, Mexico, Poland, Russia, Singapore, Spain, Switzerland, Taiwan, U.K. and USA) and both the winner, Italy's Federica Rossi, and the runner-up, Russia's Daria Frayman, received an annual bursary of 2,000 USD to pay for their sports equipment until their sixteenth birthday.

Longines' association with tennis is also highlighted by the brand's partnership with two of the greatest tennis champions ever, Andre Agassi and Steffi Graf, married to each other and both engaged in philanthropic missions supported by Longines - the Andre Agassi Foundation (to assist the youth of Las Vegas and provide them educational opportunities, including a public school for at-risk children) and Children for Tomorrow (helping children and families that have suffered the trauma of war, exile and violence).

Win a Longines Timepiece

Take your chance to win one of the two Conquest Classic L2.786.4.56.6 watches worth CHF 2,880.

This year, the surroundings of the Champ de Mars will host the Longines Future Tennis Aces 2014. 16 girls aged of less than 13 years and coming from 16 different countries will try to win the coveted reward: a great victory at an international tournament on the mythical Parisian clay. In addition, both finalists will receive an annual bursary for their sports equipment until their sixteenth birthday. These 16 young talents will compete over two days of tournament to qualify for the final on Saturday morning 31 May.

Tuesday 27 and Wednesday 28 will be dedicated to the Longines Academy, a training camp that will allow the young players to be under the guidance of the best specialists of the discipline and the tournament's godmother, Marion Bartoli, a former French professional tennis player. She will support the girls during the week and will take part in an exhibition match on Saturday morning, where she will compete against both young finalists and a Longines Rising Tennis Star.

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Within the frame of Roland-Garros, Longines highlights a model of its Conquest Classic collection, a steel chronograph that houses an exclusive column-wheel movement. Its black dial is set with one arabic numeral and 11 applied indices with Super-LumiNova®. It displays the hours and the minutes, a small second at 9, a 30-minute counter at 3, a 12-hour counter at 6 as well as the date at 4:30. Just as the entire collection Conquest Classic, this timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

With its Longines Heritage 1935 model, the brand has re-issued a watch designed originally for aviators in the Czech Air Force in 1935. Much praised for their reliability and robustness, these watches were soon on sale to the general public. Old advertising for these models claims that they were the most perfect inventions of modern technology, an ideal accessory not only for pilots but also for anyone who had a well-developed taste for sport. In 1935 these watches were seen as the height of technical perfection, housing a robust movement and fitted with a glass said to be unbreakable.

Like all watches intended for pilots, the dial of the Longines Heritage 1935 is easy to read. The large white Arabic numerals, coated with Super-LumiNova, stand out clearly against the matt black dial. The small seconds and the date aperture are situated at 6 o'clock. The rhodium-plated, sanded skeleton hands coated with Super-LumiNova also ensure that the time can be easily read. The harmony of the dial is completed by a railway-track minute ring.

The cushion-shaped steel case of the Longines Heritage 1935 has a diameter of 42 mm. Its slightly domed profile is enhanced by the bevelling of the middle, which adds to the impression of robustness. The fluted bezel lends the design a particular allure, true to that of the original model. This watch is fitted with an L615 self-winding movement with a 42-hour power reserve. In addition, each piece is numbered.

On Saturday 19 April, the racecourse of Royal Randwick welcomed more than 26'000 persons for the 2014 edition of the Longines Queen Elizabeth Stakes Raceday. For the first time, Longines was the Official Watch & Official timekeeper of the Australian Turf Club for this amazing raceday. 9 races have set the tempo of the day including the $4 Million Group 1 Longines Queen Elizabeth Stakes (2000m), the richest weight for age race over that distance on turf in the world. The winner, It's A Dundeel, mounted by James McDonald run the 2'000 meters in the time of 01:59:33. 
 

A guest of honour, Longines Ambassador of Elegance, Simon Baker watched the races and elected the most elegant lady out of the 6 finalists of the Longines Award of Elegance competition. Simon Baker presented the winner, Melissa Hann, with a precious timepiece from the Conquest Classic collection.
 

Longines Queen Elizabeth Stakes Raceday was the perfect occasion to discover Conquest Classic, a collection dedicated to the world of horse racing. The event's Official Watch was a steel chronograph from this line. With its 41 mm diameter, this timepiece has a black dial and is equipped with an exclusive column-wheel self-winding movement. As is the case with all models in the Conquest Classic collection, the watch's movement can be admired through its sapphire crystal case back.

The Longines Heritage 1973 displays a vintage look that is true to the original model. The latter, a chronograph produced in 1973 by the brand, was fitted with a Longines mechanical chronograph movement, the 30CH. The Longines Heritage 1973 houses the L688 calibre, a column-wheel chronograph movement developed and produced by ETA exclusively for Longines.

The silvered dial of the Longines Heritage 1973 boasts a fascinating play of contrasts. At 3 and 9 o'clock, two black counters were included. The applied hour symbols are decorated with a fine black line and a dot of Super-LumiNova®. These are interposed and balanced out by a minute-circle, also of fine black lines. A blue tachometric scale surrounds the dial, adding a subtle touch of colour to the whole.

With a diameter of 40 mm, the cushion-shaped steel dial of the Longines Heritage 1973 has retained the lines and mood of the original model. The back is fitted with a transparent sapphire glass cover through which the wearer can admire the movement of the calibre as well as the blue column-wheel. This model is completed by the rounded push-pieces. The whole is mounted on a black alligator strap.

Tourbillon, chronograph, moonphase? Whichever complication you find the most fascinating, click on the picture above to watch the photo-gallery and make your choice!

Our selection:

A.Lange & Söhne, Saxonia Annual Calendar
Atelier Loiseau, 1f4 Grande Sonnerie Complication
Audemars Piguet, Grande Complication Royal Oak Offshore
Baume & Mercier, Capeland Worldtimer
Bell & Ross, BR 126 Flyback
Christophe Claret, Kantharos
De Bethune, DB16 Tourbillon Regulator
Eterna, Royal KonTiki Two Time Zones
Greubel Forsey, Double Tourbillon Asymetrique
L.Leroy, Osmior Chronographe Monopoussoir Automatique
Longines, Asthmometer-Pulsometer Chronograph
Romain Gauthier, Logical ONE
Vulcain, 50s President Moonphase

Telemeter scales were initially introduced around 1852 to measure the distance travelled by sound. Activated right after the flash of lightening and stopped when the thunder is heard, the hand of the chronograph shows the distance in kilometres of the phenomenon.

The circular steel case with a diameter of 41 mm houses the caliber L688, a self-winding mechanical movement with a column-wheel chronograph mechanism exclusively developed for Longines, which can be admired through a transparent case back. The chronograph is equipped with a date aperture at 4h30, a small second at 9 o'clock, a 30-minutes counter at 3 o'clock and a 12-hours counter at 6.
Besides the appealing technical features, The Longines Telemeter Chronograph also attracts the eye by its harmonious design embodied by a subtle fusion of tradition and a contemporary spirit. The white lacquered dial with 9 black Arabic numerals features the red telemeter scale and a spiral tachymeter scale in the same colour. The blued steel Breguet hands, indicating hours and minutes, add a touch of elegance to this exceptional model fitted on a black alligator strap.

The Al Shaqab Equestrian Center, a world class equestrian facility, welcomed the best riders of the world to compete in exciting competitions. Scott Brash celebrated a double victory since he won the Longines Global Champions Tour Grand Prix of Doha on Hello Sanctos and has been crowned winner of the Longines Global Champions Tour 2013, with 203 points. With 194 points, Christian Ahlmann (Germany) arrived second and Laura Kraut (USA) third with 187 points. Scott Brash, Christian Ahlmann and Laura Kraut received watches from the hands of the President of Longines, Mr. Walter Von Känel
The official watch of the event was a sparkling model from Longines DolceVita Collection, an elegant line with its characteristic rectangular cases.

Longines will be launching a brand-new project: the Longines Future Ski Champions. This competition will take place in Val d'Isere from 12 to 14 December. Fourteen skiers under the age of 16 from 14 different countries will be competing against each other in a two-run giant slalom on the lower section of the official slope for the FIS World Cup. The conditions and the timing equipment will be the same as those for the official races. The prizes will be awarded in the presentation arena, just before the draw for the official competition on the following day. The champion for 2013 will win a Longines watch, a trophy and a cheque for USD 20,000 for its national skiing federation, intended to be invested in developing activities for young people. Longines ambassador of elegance and Norwegian skiing champion Aksel Lund Svindal will also be promoting this competition.
 This year, the Swiss watch brand will once again be presenting the Longines Rising Ski Stars prize to the two most successful young skiers, i.e. under 21 years of age for the girls and under 23 for the men, who take part in the FIS Alpine Skiing World Cup. At the end of the season the winners will each receive a Longines watch, a trophy and a cheque for CHF 20,000. The two initiatives reflect Longines' commitment to promoting sport among young people. The brand also organises the Longines Future Tennis Aces tournament during the French Open at Roland Garros. Moreover, at the Prix de Diane Longines the brand also holds the Prix Longines Future Racing Stars, a race for young jockeys organised in collaboration with international schools. A chronograph in the Conquest Classic line will be the official watch for the season. With a diameter of 41 mm, the steel case of this model houses the L688 exclusive column-wheel chronograph movement. The black dial features one Arab numeral and 11 hour symbols coated with Super-LumiNova®. This timepiece is water-resistant to 5 bars and has a transparent sapphire, screw-on back cover. 

The Commonwealth Games is an international, multi-sport event involving 70 teams of athletes from the Commonwealth of Nations. The largest multi-sport event ever to be held in Scotland, it will take place from 23 July - 3 August 2014. The event was first held in 1930 and takes place every four years. Glasgow 2014 will be the 20th Commonwealth Games and will feature 17 sports in 11 days of competition with 261 medal events on show. The Games will play host to 4500 athletes and sell 1,000,000 tickets with the event aided by an army of up to 15,000 local volunteers.
Her Majesty Queen Elizabeth II launched the Glasgow 2014 Queen's Baton Relay on its global journey on Wednesday 9 October 2013 in a ceremony at Buckingham Palace attended by some of Scotland's greatest athletes, inspirational young people and senior representatives from across the Commonwealth.
The Queen placed Her message calling the athletes of the Commonwealth to next summer's Games inside a baton specially crafted in Scotland which will now travel to the 70 nations and territories of the Commonwealth before being opened at the Opening Ceremony.
The Queen's Baton Relay is a unique tradition that unites two billion citizens of the Commonwealth in a celebration of sport, diversity and peace and rallies 4,500 athletes from the 70 nations and territories. The Queen's Baton Relay and the Queen's Baton hold special royal significance. Her Majesty Queen Elizabeth II is the Patron of the Commonwealth Games.
Longines' involvement in the Commonwealth Games dates back to 1962, when it was the timekeeper of the event in Perth (Australia).

With this agreement, applied as of 1st June 2013, Longines becomes the Official Partner and the Official Watch of IFHA.
Longines will become as well the official sponsor of the "WORLD'S BEST RACEHORSES RANKINGS" classifying the top thoroughbred racehorses in the World, which is published about ten times a year by IFHA on its website (www.ifhaonline.org).
IFHA and Longines will present an award to the owners of the top three racehorses of the year during the Longines Hong Kong International Races Gala reception in December 2013.
Furthermore, an annual "Longines and IFHA International Award of Merit" will be presented to an outstanding international personality of the horseracing industry; it could be an owner, a breeder, a trainer, a jockey or any person linked with the horseracing industry.
 

Walter von Känel, President of Longines: « Longines is very proud to become the Official Partner and the Official Watch of the IFHA. This partnership represents an important step in our involvement in equestrian sports. One of our first chronographs, produced in 1878, was already made for horseraces. This agreement is true to our tradition and our passion in equestrian sports. As we become as well the official sponsor of the "WORLD'S BEST RACEHORSES RANKINGS" », we support the very important work of the IFHA, that favours the standing of equestrian sports all around the world. »
Louis Romanet, IFHA Chairman: « I am very pleased to have signed such an agreement with Longines which emphasises the role of the famous Swiss watchmaker as the very first partner of the worldwide horseracing industry. Thanks to Longines, we will be able to increase the promotion of the best racehorses and to honour the personality who will have left his mark on the racing season at international level. »

During a press event at the Pavillon Gabriel in Paris, Longines and France Galop presented the 2013 edition of the Prix de Diane Longines, which promises to be outstanding. The programme includes races, a picnic on the grass, music and above all elegance, the brand's core value. It will be held on June 16th at Chantilly racecourse.
French singer Nolwenn Leroy will give an open-air concert. Hollywood star and Longines ambassador Simon Baker will bring a touch of elegance to the lawns of the Chantilly racecourse.
 

Nine races will be run in the afternoon, with the spotlight on the Prix de Diane Longines, the greatest race for fillies in the world. Longines will also be delighted to present, for the second year, the Longines Future Racing Stars race. This prize, which underlines Longines' commitment to supporting young people through sport, will be run by young jockeys from nine different countries.
Longines also announced the creation of a new prize, meant to reward women who have had a positive influence in the equestrian world: the Longines Ladies Awards. During a ceremony to be held on June 15 at the Château de Chantilly, a jury, chaired by Simon Baker will present three prizes in three distinct categories. The first is for promoting the equestrian world through arts and media; the second is related to equestrian breeding and care and third prize will reward the development of sport within the equestrian world.

Throughout its history, Longines has always had a passionate interest in equestrian sport - a perfect example of elegance and high performance and values that have always been close to the brand's heart. Longines created a special new model in its Conquest Classic collection. Set with 30 diamonds, the official Prix de Diane Longines watch is a marriage of steel and rose gold and features a white mother-of-pearl dial with diamond indices. Dazzling and elegant, this timepiece is the perfect accessory for a leisurely day spent at the Chantilly races.

The partnership includes naming Longines as the Official Timekeeper and Watch of the Preakness Stakes (G1) as well as the title partner in the Longines Dixie Stakes (G2) and the presenting partner of the International Pavilion.
The partnership begins with this year's Preakness, which has played host to 11 Triple Crown winners and other Hall of Fame horses such as Man o' War, Native Dancer and Spectacular Bid. The 138th running will take place on Saturday, May 18 at Pimlico Race Course.
 
"By becoming the Official Timekeeper and Watch of the Preakness Stakes and the title partner of the Dixie Stakes, Longines is proud to be part of a great event," Longines president Walter von Känel said. "This new partnership reinforces our commitment to equestrian sports in the US and reflects our devotion to and fashion for these exciting sports, which match perfectly with our core values of elegance, tradition and performance. We are also looking forward to be the presenting partner of the International Pavilion with Japan as the host nation."
Longines will have a prominent presence throughout Pimlico on Preakness day serving as the official timepiece at the finish line and the presentation of elegant watches to the owner, trainer and jockey of the winning horse. To highlight its partnership, the watchmaker will also have a digital "Longines Preakness Stakes Countdown Clock" on the official Preakness Stakes website, www.preakness.com.  
"The Maryland Jockey Club is proud to welcome Longines into the family of Preakness partners," said Maryland Jockey Club president Tom Chuckas. "We look forward to establishing and fostering this relationship for years to come, showcasing the Longines brand center stage at the middle jewel of horse racing's Triple Crown. The Triple Crown is a tough, grueling series with the Preakness holding the key to the process with 13 of the last 16 winners named champion 3-year-old."

Longines will also serve as the presenting partner of the International Pavilion, the premier hospitality destination on Preakness day. Positioned at the finish line, the International Pavilion brings the world to the Preakness by selecting a different country each year to serve as the host nation with its respective embassy and Ambassador serving as Honorary Host. The embassy of Japan and Ambassador Kenichiro Sasae will serve as the 2013 host nation.

Founded in 1832 in Saint-Imier, Longines can boast a long tradition characterised by the elegance and performance of its products. Those values are perfectly represented by The Longines Sport Collection. The HydroConquest line is dedicated to men and women looking for a high performance timepiece that combines technical innovation and elegance. Longines now extends this line with new models in bright colours.
Diving watches "par excellence", The HydroConquest series aims to become the preferred watch of divers and aquatic sports enthusiasts. With a screwed crown, a screw-down case back and the lateral crown protection, these timepieces assure a water-resistance of 30 bar (300 meters). All the models are equipped with indispensable safety devices such as a unidirectional rotating bezel coloured in red, black or blue, hands coated with Super-LumiNova® to make sure that the time can be read in all conditions and a bracelet with double safety diving folding clasp and diving extension.

These rigorous guarantees of uncompromising safety fit in with the harmony of the silent world. The performance of these models perfectly compliments the elegance that Longines stands for. The new models of the HydroConquest line have a round steel case and a diameter of 39 mm or 41 mm. The 3-hands-models are equipped with an automatic or a quartz movement while the HydroConquest chronographs are available either with the L688 column-wheel movement exclusively developed for Longines by ETA or a quartz movement. The dials in black, white or blue feature bright details in red and - depending on the model - 8 to 11 Arabic numerals. The bracelets are made of steel or rubber in black.

Whether it is to discover the mystic sea world or to have a sporty statement on the wrist, the new HydroConquest models with a touch of color perfectly represent Longines' know-how in the world of sports.

HydroConquest ref. L3.695.4.03.6.
Technical Sheet
Mechanical self-winding movement :
Caliber L619.2 (ETA 2892/A2)
111/2 lines, 21 jewels, 28'800 vibrations per hours
Power reserve : 42 hours
Functions: Hours, minutes, seconds, date
Case: Circular, steel, Ø41 mm
Scratch-resistant sapphire crystal with anti-reflective coating
Screw-down case back, screw-in crown with protective shoulder
Unidirectional rotating bezel
Water-resistant: To 30 bar (300 meters)
Dials: Blue, 11 Arabic numerals, with Super-LumiNova® . Blue bezel
Hands: Rhodium-plated, with Super-LumiNova® on hours and minutes
   
Bracelet / Strap: Steel or black rubber, double security folding clasp and integrated diving extension

Saint-Imier (Switzerland), Paris (France), December 1st 2012 - As Official Sponsor and Official Timekeeper of the Gucci Paris Masters, Longines had the great pleasure to present yesterday night the Longines Speed Challenge. This exciting event has been won by Roger Yves Bost (FRA) with Castle Forbes Cosma, in front of a very enthusiastic crowd.

Speed and precision are two words that perfectly describe this challenge. Roger Yves Bost with horse Castle Forbes Cosma have won the Longines Speed Challenge yesterday night at the Parc des Expositions, Paris Nord Villepinte. Gregory Wathelet (BEL) arrived second and Reed Kessler (USA) third. Created in 2010 by EEM World, the challenge facing competitors is to achieve the best time, with every bar knocked down adding a 2 second penalty. The winner is, therefore, the pairing that is both the quickest and the most precise. The format of the event ensures complete suspense, with the Longines Speed Challenge also being very attractive to the public, who can follow the time achieved by the competitors, in real time. Since they know the best time as the competitors leave the arena, each spectator can cheer on their favourite up to the end of the round.  

Already Title Sponsor of the Longines Hong Kong Masters (February 28th -  March 2nd, 2013),  the second round of the Indoor Grand Slam Indoor Masters organized by EEM World after Paris and before New York, Longines decided to strengthen its involvement in equestrian sports.

Longines' passion for equestrian sports began in 1878, when a timepiece was made with a jockey and his horse engraved. Since 1881, this watch was to be found on racecourses, having become extremely popular with jockeys and equestrian fans, in general. In 1926, for the first time, the brand was involved as timekeeper for the Official International Equestrian Competition of Geneva. Today, Longines' involvement in equestrianism includes flat racing, jumps and endurance. 

About the Indoor Masters Grand Slam 

EEM World's Indoor Masters Grand Slam competitions are unrivaled VIP events, each attracting the 30 best riders worldwide to compete for $1,000,000 in prize money. Similar to the Grand Slam in tennis, the Masters competitions are broadcasted to a global audience reaching more households than any other show jumping competition in the world, (500,000,000 households are reached). EEM World's ongoing partnerships enable the Masters competitions to offer an unparalleled networking and social opportunity for worldwide elites, global institutions, luxury brands and industry VIPs. Hosted in the most influential financial and cultural capitals of Europe, Asia and the Americas, the Indoor Masters Grand Slam are designed to increase show jumping's popularity and audience worldwide. Each Masters welcomes between 40,000 and 50,000 spectators to witness world-class competition and entertainment. The Masters Grand Slam Indoor guarantee a wide TV distribution and coverage on major international channels like Eurosport, Al Jazeera, CNN, BBC and CNBC and each event is broadcasted locally on Globosat, ESPN Star Sport and Sky. While being a top class event, charity also plays an important role. The Style & Competition benefits AMADE, the charity of HRH Princess Caroline of Hanover as well as Les Restos du Coeur, 1 Maillot Pour la Vie, les Secours Populaires, ... Legacy is also of great importance, as we want to develop sport at a local level by involving both youngsters and federations. 

THE INDOOR MASTERS GRAND SLAM CALENDAR

The Gucci Paris Masters: November 30th to December 2nd 2012

The Longines Hong Kong Masters: February 28th to March 2nd 2013

The New York Masters: the first week of October starting in 2013

For more information, please refer to the following websites:

www.mastersgrandslam.com

www.guccimasters.com

www.longineshkmasters.com

Press release

Longines FEI World Endurance Championships at Euston Park

Euston Park, Suffolk (UK) / Saint-Imier (Switzerland), August 26th 2012 - Held across 160km of land in the beautiful grounds of the Euston Estate, the seat of the Duke and Duchess of Grafton, and several local landowners, the championships were truly a test of skill and stamina for both horses and riders.

The event saw a star studded field of riders and horses tackle the course in a single day across terrain such as forest tracks, river meadows and open farmland. The individual winner of the Longines FEI Endurance Championships 2012 was His Highness Sheikh Mohammed bin Rashid Al Maktoum on his horse Madji du Pont who completed the event in 7hr00min45sec with the UAE team winning gold followed by France and Oman respectively. Longines presented watches from the new Longines Saint-Imier collection to HH Sheikh Mohammed bin Rashid Al Maktoum as well as the four UAE team riders. Longines also presented a prize to the horse in the best condition after the race, won by Spanish competitor Ikland. The Longines Saint-Imier Collection has been inspired by the origins of Longines' watch-making tradition and the sleek lines and the distinctive lugs provide these new models with a subtle balance between classical and contemporary design.

Longines' passion for equestrian sports dates back to 1878 with the production of a chronograph engraved with a jockey and his horse. The Swiss watch brand has a vast experience in timing equestrian events. Seen on the racetracks in 1881 and extremely popular among jockeys and horse-lovers, this model, which enabled its user to time performances to the second, was already being used by most of the sports judges in New York as early as 1886. In addition, in 1926 the brand was appointed official timekeeper for the Concours Hippique International Officiel de Geneve for the first time. As an official partner and timekeeper at the Longines FEI World Endurance Championships, the famous Swiss watchmaker demonstrates a commitment to the world of equestrian sports, disciplines that represent its values of tradition, precision and elegance. For more than 80 years, Longines has taken part in over one hundred national and international equestrian events. The brand has established numerous partnerships around the world as timekeeper and partner of prestigious horse-shows and Longines' involvement in equestrian sport includes show jumping and flat racing as well as endurance.

Longines has been based at Saint-Imier, Switzerland, since 1832. It is celebrating 180 years of non-stop craftsmanship in 2012 and its watchmaking expertise reflects a b devotion to tradition, elegance and performance. It has generations of experience as the official timekeeper at world championships and as a partner of international sports federations. Over the years, the brand has built b and long-lasting links with the equestrian sports. Longines is a member of The Swatch Group S.A., the world's leading manufacturer of horological products. With an excellent reputation for creating refined timepieces, the brand, whose emblem is the winged hourglass, has outlets in over 130 countries.

Danedream and jockey Andrasch Starke won the Qatar Prix de l'Arc de Triomphe run over a distance of 2,400 meters at Longchamp racecourse in a record time of 2'24''49. Danedream, that had also captured the Longines Grosser Preis von Baden in September, easily won the race and broke the racecourse record time dating back to 1997. Longines has the honour of being the official timekeeper of this Parisian racecourse, where the prestigious race is run. During the tremendous raceday, under a sunny sky, the Swiss watch brand also handed over to the jockey, trainer and owner of Dream Ahead, winner of the Qatar Prix de la Forêt, a model that embodies its philosophy as well as its famous slogan "Elegance is an attitude": The Longines Column-Wheel Chronograph.

Having been involved in the world of sport since 1878, Longines has a vast experience in timing equestrian events. As part of its partnership with France Galop, the organisation responsible for national flat racing and steeplechase in France, Longines is present at Chantilly, Deauville and Longchamp racecourses as official timekeeper. The brand is also the title partner of the Prix de Diane Longines.

With a passionate involvement in equestrian sport, Longines is also an official partner and timekeeper for many equestrian events, such as most of the CSIO Nations Cup show jumping competitions as well as the various competitions organised by the Arab Equestrian League. In addition, apart from its traditional involvement in the Melbourne Cup Carnival, which includes the Longines MacKinnon Stakes, Longines is also the official timekeeper for other major meetings such as the Longines Singapore Gold Cup, organised by the Singapore Turf Club, the Dubai World Cup and the traditional Kentucky Derby, which is held at the Churchill Downs racecourse. Moreover, Longines has the honour of being a partner in Royal Ascot. The brand has deliberately chosen to be involved in equestrian events because they demand concentration, precision and experience.

The Longines Column-Wheel Chronograph
Longines took the opportunity to present a watch that embodies its philosophy as well as its famous slogan "Elegance is an attitude". The Longines Column-Wheel Chronograph gives priority to classical and refined beauty. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. This model has a stainless steel, 39 mm diameter case that surrounds a silvered dial with 13 hour symbols. It displays the hours and minutes with a small seconds at 9 o'clock, as well as the date plus of course the chronograph functions. This model is fitted on a dark brown alligator strap and is water- resistant to 3 bar (30 metres).

The famous Swiss watchmaker Longines, with more than 178 years of non-stop craftsmanship, officially opens its third flagship store at The Shoppes at Marina Bay Sands (MBS), Singapore, today. The new boutique finds its rightful place inside what is dubbed as Asia's premium shopping destination.

Longines President, Mr Walter von Känel, and Longines Ambassadress of Elegance, Ms Chi Ling Lin, flew in specially to grace the ribbon cutting. Invited guests included representatives from Longines' new partners in Singapore, the Singapore Turf Club and Community Chest of Singapore as well as the media attending this momentous occasion.

The boutique showcases Longines' innate ability to use the aesthetic purity of a design to bring forth an inviting ambience. Be captivated by the soaring crystal-clear façade bearing the dignified Longines winged hourglass logo that provides an unobstructed view into the boutique. A hexagonal centrepiece in the boutique, formed by six watch towers, highlights Longines' collections whilst the play of light shot from the floor reflected by the ceiling mirror illuminates the core pieces in the showcases. The clean and luminescent white walls create instant freshness, while the curved wall projects seamless integration that is both elegant and charming.

It was a day of double celebration as Longines also announced its landmark collaboration as the Official Partner and Timekeeper of the Singapore Turf Club and the running of the Longines Singapore Gold Cup. To be held on Sunday, 14 November 2010, the S$1.35 million Longines Singapore Gold Cup is undoubtedly one of the richest and most prestigious races in the region. A Longines Admiral Chronograph will also be awarded to the winning owner, trainer and jockey to recognize their triumph.
A charity luncheon to raise funds in support of APSN Chao Yang School, one of the social service programmes supported by Community Chest, will also take place through a private auction on Sunday. Auction items include a Longines PrimaLuna Thousand and One Nights timepiece and six rocking horses embellished with art created by the students of the school and Longines Ambassadors of Elegance, Ms. Chi Ling Lin and Ms. Denise Keller.
For over 178 years, Longines has long established its brand image which equates to elegance, and also firmly focused the brand's core objective on raising global awareness and charity involvements.

WORLDTEMPUS - 7 June 2010

Longines sponsors the French Open for the fourth time and adds Gustavo Kuerten's charity to its list of tennis-related philanthropy in addition to young up-and-comers from all over the world.

The sunny Thursday on Roland Garros's court 16 could not have been more exciting for 12-year-old Lauren Fishbein from the USA. Not only did she win her first-round match against Niki Chia of Singapore to advance to the semis of Longines's Future Tennis Aces competition, but she had the spontaneous pleasure of meeting her idol Serena Williams, who happened to be practicing on the next court. The girls' competition was eventually won by Russian Aleksandra Pospelova, who knocked Fishbein out. She and boys' winner Jaime Fermosel Delgado from Spain received not only a stipend of $2,000 per year for tennis equipment until they turn 18 and one of the Swiss manufacturer's watches, but also the chance to play in an exhibition doubles match with legendary tennis players Mary Pierce, Gustavo Kuerten, and Mansour Bahrami. The junior players exhibited extreme composure despite the exciting circumstances in front of approximately 400 spectators on Court 7 and a media conference held in Roland Garros's Tenniseum announcing the winners and Longines's involvement in Kuerten's Instituto Guga Kuerten, a charity that works with disadvantaged Brazilian children.

The same evening Longines held a gala event at Paris's Musee Rodin in honor of Kuerten, who received the Longines Prize for Elegance for this year from brand ambassador and Bollywood actress Aishwarya Rai Bachchan. Kuerten, who exited the professional circuit prematurely before the age of 30 due to a back injury, is now exerting his considerable energy and resources to lead his charity and "give back" to underprivileged Brazilian children in the hopes of educating them and "giving them good feelings about life."
The sponsorship of Kuerten's charity follows in the footsteps of Longines's commitment to Andre Agassi and Stefanie Graf's two charities as announced last year on the occasion of the tenth anniversaries of their respective wins at the French Open. Like Agassi and Graf at the 2009 French Open, Kuerten and Pierce—who is also currently launching her own charity for children—also won their French Open titles exactly one decade ago.

Longines's longtime commitment to tennis and philanthropy continues to expand. At a time when the combination of tennis and watches seems to be making quite a splash among consumers, Longines has positioned itself beautifully in this elegant world of internationally acclaimed athletes. Longines also supports current WTA and ATP touring professionals, including young pros Agnieszka Radwanska and Tsung-Hua Yang. Upon completion of this year's French Open, Longines donated $100,000 each to the Andre Agassi Foundation, Graf's Children for Tomorrow, and the Instituto Guga Kuerten.

The tastes of the 1920s are considered to be among the most important stylistic trends created in the 20th century. Their creative freedom and imagination helped to perpetuate a unique style within the Art Deco movement which exerted a marked influence even in watchmkaing during the 1920s. As it does each year, Longines has sought inspiration in this artistic trend for creating elegant ladies' timepieces and is now presenting three new watches in the distinctive 1920s style: Les Elegantes de Longines.
The 1920s saw an artistic revolution with the emergence of the Art Deco movement whose influence spread to many areas of life. But it was also the period of a minor revolution for women: in the 1920s women gradually shrugged off convention and took their fate in their own hands. Corsets were thrown out, waists were liberated, women gained their freedom. Echoing these changes, fashion was also influenced by Art Deco and took on a new beauty made up of chic lifestyles, elegance and vivacity.

The early years of the 20th century also brought with them a major revolution in the world of watchmaking. The advent of the wristwatch and the development of smaller and more reliable movements enabled the watchmakers of the period to exploit their creative talents to the full. Watches, which until then had been relegated to the depths of men's waistcoat pockets, began to be worn on the wrist. But the craftsmen at Longines were soon turning their creative skills to ladies' models, lending the Art Deco style a new expression in elegant and charming timepieces for women. With shaped cases in white gold set with precious stones or playfully decorated - a true in-depth exploration of the exuberant fashion of the time - the jewelled watches created by Longines in the first 30 years of the 20th century soon became immensely popular among the female population.
In 2002 Longines decided to revive the beautiful creations of the 1920s. The models produced at that time were reviewed and reissued. The result was the Les Elegantes de Longines collection, which was an immediate hit among amateur (female) collectors of exceptional pieces. Since then, each spring, new models that are delicate, fine examples of the Art Deco spirit are added to this timeless, elegant collection.

This year Longines has created three new models inspired by the exuberance of the 1920s to make up its 2010 edition of Les Elegantes de Longines. The first is a rectangular watch in yellow gold, set on an elegant strap in black satin. The second, a delicate piece in rose gold, has a tonneau-shaped case that fits snugly on to a bordeaux satin strap. And the third is a graceful white gold model with an almond-shaped case and a white satin strap. The cases of all three models have been hand-engraved in the Art Deco style and set with 24 to 42 Top Wesselton VVS diamonds that add a final sparkle. The Arabic numerals add a delicate charm to the silvered dials and blued hands.
True to its traditions, the famous Swiss watch manufacturer has selected an authentic hand-wound movement dating from the 1970s for this elegant collection - the Longines L805 calibre, set with 17 rubies and beating at 21,600 vibrations per hour. This precious trio has been produced in a limited series of ten pieces only.

Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 175 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.

Once again Longines has created three watches that have been inspired by the boldness of the 1920s and 1930s. The cases of these watches, crafted in 18-carat yellow, rose or white gold, have been hand-engraved throughout with decorative motifs from the Art Deco period. Moreover, they are enhanced by the brilliant sparkle of 24 to 42 Top Wesselton VVS diamonds. The movement they house is a manually wound model dating from the 1970s, namely the L805. This exquisite trio has been produced in a limited series of ten pieces each.

Les Elegantes de Longines have been inspired by the 1920s and 1930s. These elegant models bear the mark of the rich aesthetic refinement of the period, as can be seen in this 18-carat yellow gold rectangular watch mounted on a sleek black satin strap. Enhanced with 34 Top Wesselton VVS diamonds (0.309 carats), the case houses a manually wound movement, the L805, with 17 jewels and beating at 21,600 vibrations per hour. With a silvered dial featuring 12 Arabic numerals and its hand-engraved motifs, this model celebrates the daring creations of the 1920s. Limited edition of 10 pieces.
18-carat yellow gold rectangular case, hand-engraved throughout and set with Top Wesselton VVS diamonds, mounted on an elegant black satin strap.

Once again Longines has created timepieces that have been inspired by the 1920s and 1930s. These elegant watches bear the mark of the rich aesthetic refinement of the period, as can be seen in this 18-carat rose gold tonneau-shaped model mounted on a sleek bordeaux satin strap. Enhanced with 24 Top Wesselton VVS diamonds (0.166 carats), the case houses a manually wound movement, the L805, with 17 jewels and beating at 21,600 vibrations per hour. With a silvered dial featuring 12 Arabic numerals and its hand-engraved motifs, this model celebrates the daring designs of the 1920s. Limited edition of 10 pieces.
18-carat rose gold tonneau-shaped case, hand-engraved throughout and set with Top Wesselton VVS diamonds, mounted on an elegant bordeaux satin strap.

Les Elegantes de Longines have been inspired by the 1920s and 1930s. These elegant watches bear the mark of the rich aesthetic refinement of the period, as can be seen in this 18-carat white gold almond-shaped model mounted on a sleek white satin strap. Enhanced with 42 Top Wesselton VVS diamonds (0.353 carats), the case houses a manually wound movement, the L805, with 17 jewels and beating at 21,600 vibrations per hour. With a silvered dial featuring 12 Arabic numerals and its hand-engraved motifs, this model celebrates the daring creations of the 1920s. Limited edition of 10 pieces.
18-carat white gold almond-shaped case, hand-engraved throughout and set with Top Wesselton VVS diamonds, mounted on an elegant white satin strap.

The CHIO Falsterbo, where Longines was the official partner and timekeeper for the first time, lived up to the expectations last weekend. We would especially like to congratulate the Swiss rider Pius Schwizer on taking the first place in the Longines Grand Prix on Sunday.

At the fifth stage of the Longines Press Award for Elegance, the following horseriders were the most performing female and male riders in Falsterbo:
Female horserider: Tina Lund
Male horserider: Jur Vrieling

The following two riders are leading the intermediate global ranking of the Longines Press Award for Elegance, which will be awarded at the CSIO Dublin on 9th August, 2009.
Female horserider:  Laura Kraut
Male horserider: Jur Vrieling
Each winner will receive a trophy, a set of two Longines watches and a cheque for CHF 20,000.

Press release

Kwok plays the starring role in this film based on a famous story from the Qing Dynasty (1644 - 1911). The great heritage of the Chinese movie reminds the Swiss watch brand of its horological development and long-standing relationship with China during the same period as the story in time. Chronological records of an invoice states the shipment of the first Longines watch to China dates back to 1867. Longines was happy to congratulate Aaron Kwok on his new exciting movie and to sponsor the after film Party in Berlin by presenting him the brand's latest watchmaking achievement: The Longines Master Collection Retrograde watch, which summarizes the brand's legendary watchmaking development since the Qing Dynasty.
Aaron Kwok, Longines Ambassador of Elegance since 2005, is one of the most popular artist's in Asia. His outstanding performances as a dancer, singer and actor have earned him more than a hundred awards since the beginning of his career. With his many creative talents it was naturally not long before the film industry approached him. Success came immediately as Kwok won the award for best leading actor for his film "Divergence" at the Golden Horse Award in 2005. Only a year later he repeated this achievement by winning for the second time the award for his extraordinary performance in the feature film "After This Our Exile". Now his success story has brought him to his second European Film Festival (after the Rome Film Festival in 2006) here in Berlin, where he will disclose his latest movie "Empire of Silver" as a World Premiere.

In this movie, Aaron Kwok embodies "Third Master", an idealistic and hedonistic young man. Heir to a banking empire, who, despite his father's pressure, struggles to find his own way in life. The Father and son's relationship is complicated by their antagonistic sense of moral and ethical values. Moreover, "Third Master" is deeply in love with his beautiful stepmother.
Embarking on a metaphysical journey, "Third Master" must decide whether to follow his father's path or find his own way. Greed, deception and jealousy surface under the pressures of war and the impending change from silver to paper bills.
This wonderful historical Chinese movie reminds the Swiss watch brand of its rich history of over 175 years of watchmaking craftsmanship and especially of its long-standing relationship with China. In fact, China was one of the first countries where Longines exported its watches to from its manufacture in Switzerland. The record of an invoice shows that the very first Longines watch has already been sold and shipped to China during the Qing Dynasty in 1867.

 
It was a great pleasure for Longines to offer the after film party and to hand over The Longines Master Collection Retrograde watch in rose gold, the elegant flagship piece to Aaron Kwok during the party as symbol of respect and congratulations on his outstanding performance. This very special timepiece, highlighting the horological traditions of the brand, encloses a new calibre, especially and exclusively developed for Longines. Offering retrograde functions (day, date, second, second time zone on a 24-hour scale) in a movement with automatic rewinding, The Longines Master Collection Retrograde combines a mechanical horological complication with simple usage.
Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 175 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.