Discount Longines Automatic Replicas, Longines Automatic Replicas

Longines PrimaLuna Automatic 30 Diamond (L8.113.0.71.6)

it works well, nice job

---- [Rating: 5 / 5 stars]

Review by Maryrose, From Mexico Hermosillo

Longines Conquest Quartz 25 Diamond (L3.158.0.87.6)

This Longines Conquest watch is stunning! I showed it to my girlfriend and now she wants one too. I would recommend this wathc to every woman.

---- [Rating: 5 / 5 stars]

Review by Lisa Zapantis, From United States Coventry, Rhode Island

Longines La Grande Classique Presence Automatic White Dial 18kt Gold-plated Men's Watch L49212118

Fast shipping, excellent seller, Thank You!

---- [Rating: 5 / 5 stars]

Review by Fam v, From Cyprus Nicosia

The concept of the Jumping Longines of Crans-Montana seduced the watch brand: Longines becomes the Title Partner and Official Timekeeper of the show-jumping event taking place in summer 2016. Longines is partnering with an event which will be featuring high-level equestrian sports, while its values are in line with the ones dear to the Swiss watch company.

The Jumping Longines of Crans-Montana will take place from 28 to 31 July 2016. It will be situated in the center of the famous tourist station, in the heart of the Valais. The event is set up by the association Jumping Crans-Montana, which relies on a committee of three members: François Besençon (President) and Yves Rytz, both of them bly involved in the world of equestrian sports in the French-speaking part of Switzerland, and Daniel Perroud, Director of the Jumping Longines of Crans-Montana and organiser of several sports event.

As the Title Partner, the Official Timekeeper and the Official Watch of the event, Longines timed all the competitions and also presented two highlights: the Longines Speed Challenge, won by Gregory Wathelet on Egano van het Slogenhof, and the Longines Grand Prix, won by Patrice Delaveau on Lacrimoso 3 HDC ().

The Swiss watch brand also competed to the charity Pro-Am competition on Saturday evening. This trial aims to raise funds for Amade, the foundation of Princess Caroline de Hanovre, which commits to the protection and blossoming of worldwide children.
On Sunday, Longines participated to the action "Clear the Jump", organized by JustWorld, an association which helps children to get out of poverty. During the Longines Grand Prix, 200 meals were offered every time the Longines jumps were cleared. Thanks to this action, Longines could contribute to offer 5'000 meals to the young people helped by JustWorld.

The Official Watch of the Longines Masters of Paris is a model from the new Longines DolceVita collection, which represents contemporary elegance of the Longines watchmaking brand worldwide.
The public attending the Longines Masters of Paris could discover the new Longines DolceVita and many other collections of the Swiss watch brand in the Village Prestige. For the first time in Paris, Longines offers the opportunity to buy its elegant timepieces on site.

On Sunday 29 November 2015, Kenichi Ikezoe on Shonan Pandora crossed first the finishing line in front of a large audience at the Japan Cup in association with Longines. For this performance, Shonan Pandora's owner, breeder, trainer, jockey and stable staff members were awarded with elegant Longines watches by Mr. Walter von Känel, President of Longines, and Andre Agassi, Longines Ambassador of Elegance.

Inaugurated in 1981, the Japan Cup in association with Longines is a 2400 meter international Group 1 turf race for horses aged three-years-old and up. The race day is named after the most important race held this day. The brand is once again involved in this equestrian event of international importance, as its Official Partner, Timekeeper and Watch.
The Japan Cup in association with Longines was the occasion to discover the Official Watch, which was the Longines Master Collection watch which features a refined silvered dial with a chronograph and moonphase display, as well as a stainless steel case with a transparent case back that reveals a self-winding mechanical movement.

During the race day at Tokyo Racecourse, Longines celebrated feminine elegance and organized the Longines Prize for Elegance awarding the most stylish woman wearing an outfit in blue, which is the emblematic color of the watch brand. The winner of the prize, Kana Oya, received an elegant Longines watch from the hands of Andre Agassi, Longines Ambassador of Elegance.

On Thursday December 3 2015 in La Chaux-de-Fonds, the 19th International Symposium of Watch Marketing (Journee Internationale du Marketing Horloger JIMH) will address this unique subject under the appealing title of « Les vies multiples d'une montre (pre-owned watches) ».
The annual meeting of the professionals from the watch industry will focus its attention on a growing parallel market whose annual income is estimated at more than 10 billion Swiss francs. Speakers will talk about distribution networks, behavior of watch aficionados, attention given by the brands or even the position of auction companies.

Famous speakers already confirmed
Business leaders and specialists will deeply analyze the "pre-owned syndrome" which is rarely discussed within the trade media. Program preview of December 3, a day dedicated to get together for the marketing professionals and the watch lovers:
- A conference held by Christian Odin, CEO of Cresus, on pre-owned market, customers and experiences
- Experts round-table with the participation of Walter von Kaenel, president of Longines ; Antoine Simonin, publisher ; Regis Huguenin-Dumittan, director of the Musee International d'Horlogerie and Valery Bezençon, Professor of Marketing at University of Neuchâtel
- "The estimation process of a pre-owned watch", a conference held by Osvaldo Patrizzi, horological consultant
- A presentation of the auction sales by Geoffroy Ader, managing director of Antiquorum Online.

The full program is available on the website www.marketinghorloger.ch. Registration is open. 

The unique oval shape of the cases, the sophisticated mesh of the bracelets and the refined dials of the different variations are like notes that come together in an impeccably arrangement. Resolutely contemporary, these designs will delight lovers of chic and trendy aesthetics while remaining true to the timeless elegance that characterises the winged hourglass brand.

The eminently feminine case sports an ellipse and sets the tone: this new range will thrill lovers of modern, bold watches. The brilliance of steel, gold and diamonds enhances the refinement of the dials, while the finely crafted bracelets add the finishing touch to the whole piece.

Available in four sizes - XS, S, M and L - the oval steel and diamond-set steel cases of the Longines Symphonette house a quartz movement. The mother-of-pearl hour circle comes with either diamond indexes or with inlaid Arabic numerals. The polished lacquered black dial is adorned with diamond indexes, while the silver-coloured flinque dial features Roman numerals. Mounted on a black alligator strap or sophisticated steel mesh bracelet, these watches are water resistant to 30 meters.

An exclusive rose gold version, available with or without a row of diamonds, sports a mother-of-pearl dial with diamond indexes or inlaid Roman numerals whose pink hands harmoniously match the case.

Boasting a decidedly bold design, the various models of this collection nevertheless remain true to the elegance that characterises the winged hourglass brand.
Shapes and materials derive their inspiration from symbolic elements of equestrian sports with which Longines have been intertwined for over a century. Arches on racetracks evoking horseshoes, stirrups and fine leather of saddles are the b images found in the bold lines of these watches dedicated to female equestrian sports lovers.

The models evoking the arch are available in four sizes - 23 mm, 26 mm and 30 mm and 34 mm - while watches drawing their inspiration from the stirrup come in three sizes, 23.50 mm, 26.50 mm and 30 mm.
Their steel cases house a quartz movement and each of these watches also comes in a diamond-set version. The polished black lacquer and mother-of-pearl dials are adorned with diamond indexes, while the silver-coloured flinque dial features Roman numerals and the silver-coloured sunburst dial Arabic numerals.
The stirrup-shaped model with a mother-of-pearl dial is also available in an even more dazzling version, decorated with a double row of diamonds. All the watches in this collection are fitted with overstitched leather straps matching the rider outfit.

The Longines Future Tennis Aces tournament, organized by the Swiss watch brand for the 6th consecutive year, was rounded off last weekend with the victory of Xiaofei Wang (China) against Jack Pinnington-Jones (United-Kingdom). Both players took then part to an exhibition match with Arnaud Clement, patron of this year's tournament and Michael Llodra. In addition, Xiaofei and Jack were presented with a Longines watch, a trophy as well as an annual bursary until their 16th birthday from the hands of Juan-Carlos Capelli, Vice-President and Head of International Marketing of Longines and Jean Gachassin, President of the French Tennis Federation (FFT). The young Chinese winner had also the great honor to do the coin toss for last Sunday's (31st of May) second match, on the Philippe-Chatrier court.

The Longines Spring Classic of Flanders, which the Swiss watch brand is partnering and timekeeping, started 30 April in Lummen. During this four-day competition, Longines supported two major shows: The Furusiyya FEI Nations Cup™ on Friday 1 May and the Longines Grand Prix on Sunday 3 May. The team Italy won the first one, which is the first leg of the Furusiyya FEI Nations Cup™ Jumping Western European League 2015. The second one was won by Jerome Guery from Belgium.

As part of its long-term partnership with the FEI, including being the FEI's Official Timekeeper and Watch, Longines is the Official Timekeeper of the Furusiyya FEI Nations Cup™ Jumping series. The Official Watch of the 2015 Longines Spring Classic of Flanders edition was a stainless steel Conquest Classic Moonphase watch. This model houses a self-winding mechanical chronograph movement. Its refined silvered dial displays the moon phases, echoing the elegance and excellence of equestrian sport stars.

Longines's equestrian heritage dates back to 1878 and is expressed today by the brand's presence in the most prestigious equestrian events all over the world. The "Conquest" brand was patented through the WIPO on 25 May 1954. This line is dedicated to equestrian sports enthusiasts who are not willing to compromise on elegance.

With a diameter of 42 mm, Conquest Classic Moonphase houses the self-winding mechanical chronograph movement L678, which can be observe through the transparent case back. The case is available in steel, in steel and rose gold cap or in 18 carats rose gold. It is waterresistant to 50m. The black or silvered dial is set with 9 applied indices coated with Super-LumiNova®. It features the 12-hour counter at 6 o'clock, the 24-hour indicator and the subdial for the seconds at 9 o'clock, as well as the 30-minute counter and the day-and-month display at 12 o'clock. The date is indicated by a half-moon central hand.

The models are fitted on a black alligator strap or a steel or steel and rose gold cap bracelet, all having a triple folding safety clasp.

The Longines and IFHA International Award of Merit 2014 was awarded to Alec Head at a ceremony in Paris on 6 October 2014. The Frenchman, a leading figure in his country's horseracing industry, has enjoyed enormous success as a jockey, trainer, owner and breeder over the course of a career spanning several decades.
The trophy, accompanied by an elegant Longines watch, was presented to Mr Head by Mr Juan-Carlos Capelli, Vice-President and Head of International Marketing at Longines, and Mr Louis Romanet, President of the IFHA, during a ceremony specially held to mark the occasion.

Longines is the Official Partner and the Official Watch of the IFHA, as well as the Title Partner in the Longines World's Best Racehorses Rankings. Once a year the Longines and IFHA International Award of Merit is awarded, paying tribute to the career of a figure from the horseracing world.

In order to mark this outstanding collaboration that contributes so much to the prestige of horseracing, Longines has presented IFHA with a Longines Equestrian Lepine timepiece.
This rose gold pocket watch, dating from 1927 and re-issue, has been produced in a highly exclusive limited edition to mark the Year of the Horse, and reflects the Swiss watch brand's passion for equestrian sports.This model pays tribute to this legendary animal that is the embodiment of not only prestige, but also elegance and performance, two values close to the heart of the brand known by its winged hourglass logo.

Longines has a longstanding partnership with the International Gymnastics Federation (FIG) and is the Official Partner and Timekeeper of the 33rd Rhythmic Gymnastics World Championships 2014.

Especially in gymnastics, movement is a challenge requiring not only flawless execution, but also intangible grace, beauty and harmony known as "elegance". As the Official Partner and Timekeeper of the 33rd Rhythmic Gymnastics World Championships 2014 in Izmir, Longines presented the Longines Prize for Elegance, for which all participants in the individual all-around finals held on Friday September 26th were nominated. The gymnasts under consideration for the prize were evaluated according to a number of complementary criteria.

Set up in 1997, the Longines Prize for Elegance takes the form of a trophy representing a gymnast in movement created especially for Longines by the Swiss artist Jean-Pierre Gerber. In addition, the proud winner Yana Kudryavtseva received a cheque worth US$ 5,000 and an elegant Longines timepiece. The Official Watch of the 33rd Rhythmic Gymnastics World Championships was a Conquest Classic model in steel and rose gold, featuring a white mother-of-pearl dial set with 12 diamond indices.

Yana Kudryavtseva, newly-appointed Longines Ambassador of Elegance, did not miss the opportunity in Izmir to demonstrate once again that she is one of the best rhythmic gymnasts of her generation.

Longines first became involved in gymnastics in 1912, when it launched an innovative electro-mechanical timing system. For over twenty years the brand has been the official partner and timekeeper for artistic and rhythmic gymnastics competitions organized by the International Gymnastics Federation.

Longines and Casas Novas signed an important long-term partnership agreement. The agreement enables Casas Novas to pursue its excellence targets as organizer of equestrian events and to gradually improve the quality of the competitions. Casas Novas and Longines share common values such as tradition, elegance and performance.

The Swiss watch brand is proud to support the XXVIII edition of the CSI A Coruña, that will be held from 25 to 27 July 2014 at the Casas Novas Equestrian Centre. With a prize money of €256,000, this event consists of nine competitions whose highlight is the Longines Trophy.

The Official Watch of the event will be a chronograph in steel from the collection, a line dedicated to Longines' passion for the equestrian world. It houses an exclusive mechanical column-wheel caliber and displays a black dial. Just as the entire collection, this timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

Founded in 1955, the Federation includes 25 member countries and its aim is to promote and develop international races for amateur riders. Under the terms of this new agreement, Longines will be the official partner and watch for the FEGENTRI. Moreover, Longines will lend its name to the World Championships for male and female riders and to the corresponding rankings - the Longines World FEGENTRI Championship Rankings for Lady Riders and the Longines World FEGENTRI Championship Rankings for Gentlemen Riders.

The FEGENTRI organises two World Championships, one for female and one for male riders, which are held in seventeen countries in Europe, North America, Asia and Africa at some of the most prestigious racecourses in the world. The top amateur riders from each member country are invited to take part. These amateur riders come from very varied backgrounds and each of them has a full-time occupation alongside his or her racing activity. Both championships, the Longines World FEGENTRI Championship for Gentlemen Riders and the Longines World FEGENTRI Championship for Lady Riders comprise a series of flat and jump races.

The President of the FEGENTRI, Nathalie Belinguier commented: "This new partnership is an important sign of recognition for all the members of our Federation. Longines is involved in many prestigious equestrian events around the world at the professional level. We are delighted to be associated to them for the world championships for amateur race riders."

Walter von Känel, President of Longines added: "With this partnership, we add a new aspect to our passion for equestrian sports. We think that supporting amateur riders is totally in the vein of our slogan "Elegance is an attitude". We are very happy to associate our name with the FENGENTRI."

This new partnership is part of Longine's continued commitment to the world of equestrian sport. As the partner of many events worldwide, Longines has demonstrated its passion for equestrian sports since 1878. That was the year the brand created its first chronographs, one of which was decorated with a jockey and his horse engraved on the back cover. These timepieces made it possible to time horses to the second and were used at racecourses from 1881 on; they proved to be extremely popular among both jockeys and race-goers.

The Irish horse owner, trainer and breeder Jim Bolger was awarded the trophy and an elegant Longines watch from hands of Mr. Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines, and Mr. Louis Romanet, IFHA Chairman. The Swiss watch brand is the Official Partner and the Official Watch of the IFHA, as well as the Title Partner of the Longines World's Best Racehorses Rankings.
Mr. Jim Bolger has captured many big races across Europe in the last three decades. He has made a huge impact on the horseracing industry as a trainer, as a breeder, as an owner and as an educator of jockeys and trainers.

After their victory in the Prix de Diane Longines in June 2013, Thierry Jarnet and Treve won the Qatar Prix de l'Arc de Triomphe on Sunday 6 October 2013. Longines was partner and official timekeeper of the event for the third consecutive year. The Swiss watch brand was the title partner of another international Group 1 race on the same day, the Prix de l'Opera Longines, won by Christophe Soumillon on Dalkala.
In the frame of its partnership with France Galop, Longines is the official timekeeper of the racecourses of Chantilly, Deauville and Longchamp, as well as the title partner of the Prix de Diane Longines. The Swiss watch brand is also partner of the Qatar Racing and Equestrian Club.
The Official watch of this year's Qatar Prix de l'Arc de Triomphe was Longines DolceVita. This collection has been an enormous success, thanks to its contemporary elegance. These models are a horological interpretation of the easy-going Italian way of life - la dolce vita. The perfectly harmonious proportions of the rectangular timepieces in this collection are its unique characteristic.

Churchill Downs Racetrack, home of the world famous Kentucky Derby and Kentucky Oaks, has entered into a long-term agreement with internationally renowned Swiss watchmaker Longines to serve as Entitlement Partner of the Kentucky Oaks and to retain its role as Official Watch and Timekeeper of the Kentucky Derby. As a result of its existing and expanded partnership, the Kentucky Oaks has been renamed the "Longines Kentucky Oaks," and Longines is the Official Timekeeper of Churchill Downs Racetrack. Longines will host multiple events surrounding Longines Kentucky Oaks Day, Friday, May 3, 2013, and the famed "Run for the Roses," Saturday, May 4, 2013.
As it has in the past, Longines will award watches from the elegant Longines Saint-Imier Collection to the winning horses' owner, trainer and jockey on both race days. A Longines digital countdown clock is currently featured on the Churchill Downs website, www.KentuckyDerby.com, as the official countdown to the "Greatest Two Minutes in Sports." Represented by tennis legend and longtime Ambassador of Elegance Stefanie Graf, Longines will have a b presence throughout Churchill Downs and other Derby-affiliated events including Taste of Derby, the Longines Kentucky Oaks Fashion Contest and the Winner's Party. Additionally, Longines will sponsor the Churchill Distaff Turf Mile presented by Longines on Kentucky Derby afternoon and will have timepieces and branded clocks on display throughout the Churchill Downs facility. The brand's logo will also be prominently featured on the official Kentucky Derby Red Carpet, racetrack and other surrounding areas.
Longines Kentucky Oaks 139 is the Kentucky Derby's $1 million companion race for 3-year-old fillies at 1 1/8 miles and is televised on NBC Sports from 5-6 p.m. (ET) The Longines Kentucky Oaks features a "Ladies First" theme, continuing the "Pink Out!" tradition which encourages all attendees to wear pink to the track. The Longines Kentucky Oaks Fashion Contest will celebrate elegant Derby style and will award one lucky woman who successfully models her own personal ensemble on the "pink carpet" a stainless steel and rose gold Longines Saint-Imier Collection watch featuring a stunning diamond bezel.
"Longines Kentucky Oaks Day is all about the ladies," said Churchill Downs President and CEO Kevin Flanery. "Our female fans continue to respond favorably to the new traditions of fashion and fun that we have been bringing them over these last few years, and we feel that the elegant Longines brand is a natural fit for the feminine spirit of the Longines Kentucky Oaks."
"Our passion at Longines is equestrian sports, so we are delighted to return for a third year as the Official Watch and Timekeeper of the Kentucky Derby and to expand our partnership to include the Longines Kentucky Oaks," said Longines President Walter von Känel. "This partnership embodies the Longines brand image and philosophy stated in its slogan 'Elegance is an attitude.'"

Longines Kentucky Oaks day activities:
"Pink Out!" Tradition Continues
The official color of the Longines Kentucky Oaks is pink in celebration of all the ladies. The Pink Out encourages all Oaks attendees to wear pink or incorporate pink into their attire to show their support for cancer survivors. Churchill Downs will be decked out in pink as well, including pink-colored bunting, flower beds, flags and jockeys' and pony riders' apparel. Churchill Downs bugler Steve Buttleman will sport a pink uniform as he calls horses to the post throughout Longines Kentucky Oaks Day.
Longines Kentucky Oaks Fashion Contest
Ladies of all ages in attendance on Longines Kentucky Oaks Day can enter the Longines Kentucky Oaks Fashion Contest for the chance to win a stainless steel and rose gold Longines Saint-Imier Collection watch featuring a stunning diamond bezel. Entrants showcasing their finest Longines Kentucky Oaks attire will be judged on the "Pink Carpet" inside Gate 10. Participants are judged by how well they incorporate pink into their ensemble. Coverage of the contest appears on NBC Sports Network.
Survivors Parade presented by Kroger
The 2013 Survivors Parade presented by Kroger provides some of the most memorable and touching moments as cancer survivors invited by Churchill Downs parade along the main track just moments before the running of the Longines Kentucky Oaks. This year, Churchill Downs has invited back participants from the 2012 Survivor Parade which was interrupted by storms last year.  
$1 Million Longines Kentucky Oaks
Kentucky Oaks Day - an unofficial Louisville holiday with many schools and businesses closed - is the third largest attended horse race in America only behind the Kentucky Derby and Preakness Stakes. In 2012, 112,552 attended the festivities, which marked the 12th time in the last 13 years that attendance topped the 100,000 mark. With a $1 million guaranteed purse, The Longines Kentucky Oaks is the most lucrative American horse race for 3-year-old fillies. Twenty-six Oaks winners have gone on to be crowned with an Eclipse Award as North America's champion 3-year-old filly and nine are enshrined in racing's Hall of Fame.
The lofty purse reflects the Oaks' status and importance as a sports and entertainment event. Wagering on the 12-race card in 2012 was a record $39.9 million, which included an unprecedented $11.8 million on the Oaks alone. The maximum number of starters in the race is 14, and at least 13 fillies have been in the starting gate for five of the last seven years. The winner receives a silver trophy, a garland of pink star-gazer lilies and an estimated $564,200 payday.

The Swiss watchmaker will be Title Partner and Official Timekeeper of the Longines Global Champions Tour, opening an exciting new chapter in equestrian sport.

The Longines Global Champions Tour announcement comes at the start of the biggest season so far for the premier show jumping series. Longines Global Champions Tour 2013 will include dynamic debut events in Madrid, London and Shanghai. For the first time the Championship Final will take place at the magnificent Al Shaqab equestrian facility in Doha, Qatar.

The announcement marks a major commitment by Longines to the high calibre 5* show jumping events that are the hallmark of Global Champions Tour. The partnership brings together shared traditions of speed, precision, elegance and a passion for horses.
Jan Tops, President and Founder of Global Champions Tour, said: "This partnership is a significant milestone in our history and I look forward to a successful collaboration that will bring many benefits for the future of our sport. Longines has a truly impressive heritage in equestrian sport and I am delighted by the decision to strengthen our relationship with a long-term commitment."
Longines' President Walter von Känel said: "The Longines Global Champions Tour and our brand share common values such as precision, tradition and especially a passion for equestrian sports. We are proud to support this extraordinary series of events in show jumping with our timekeeping expertise. True to Longines' slogan - Elegance is an attitude - we are delighted to witness the world's best riders and horses competing in exciting contests."
The Longines Global Champions Tour season kicks off in Madrid from May 2-5 when the world's top riders and horses will go into battle for championship points and prize money.
Longines can draw on a long-lasting and vast experience in sport and has been an active timekeeper in show jumping since 1926. Today, Longines' involvement in equestrian sports includes show jumping, flat racing and endurance competitions.
 
Around 21 million international viewers tuned into last year's events on Eurosport. Almost 300,000 spectators watched the events live in some of the world's most beautiful destinations. Longines was official timekeeper at four events last season.

To mark the occasion, 180 celebrity guests, local politicians, representatives of the Swatch Group and journalists listened to a welcome address. Recalling Longines' rich history and its continued development across the ages, the various speakers - including Nick Hayek, President of the Executive Group Management Board of The Swatch Group, and Walter von Känel, Director of Longines - all emphasised the importance of the close ties that link the company to the town of Saint-Imier. Then Pierre-Yves Donze presented his latest work, Longines - From a Family Business to a Global Brand, which recounts the company's history. The other highlight of the day was the official reopening of the Longines Museum. The guests had the opportunity of discovering the various refurbished rooms where all Longines' historical treasures are on display.

In 1832, Auguste Agassiz joined the world of watchmaking when he became an associate of a watch trading office installed in Saint-Imier - this was the start of the history of Longines. Today the company is celebrating its 180th anniversary in Saint-Imier itself, in the presence of 180 celebrity guests. In his welcome speech, the Director of Longines, Walter von Känel, recalled with some emotion the brand's rich history. With regard to the dev

Subsequently, Pierre-Yves Donze presented his latest book, commissioned to mark the occasion and entitled Longines - From a Family Business to a Global Brand, which recounts the history of Longines, from its origins as a watch trading office to its present-day status as indeed a worldwide brandname. Describing economic and structural issues, as well as technical developments and innovations, this work presents the evolution of Longines through various key people and the strategic and political decisions they took which have shaped the company into what it is today.

The welcome address was followed by the reopening of the Longines Museum. An initial room, dedicated to the history of the brand known by its winged hourglass logo, was opened in 1992 by the late Nicolas G. Hayek, founder and president of the SMH Group (today The Swatch Group). The entire museum has been refurbished this year, to mark the company's 180th anniversary, and offers visitors a coherent, structured presentation of all the different aspects of the history of Longines. At the opening ceremony a ribbon was cut by Elisabeth Baume-Schneider, President of the canton Jura Government, Philippe Perrenoud, member of the Swiss Council of States for canton Bern, Philippe Gnaegi, President of the State Council, along with the Mayor of Saint-Imier, Stephane Boillat and Walter von Känel, Director of Longines. The guests then had an opportunity to discover, or re-discover, the brand's treasures and heritage.

Saint-Imier / Barcelona, 24th of September 2012 - With a passion for equestrian sports, Longines is responsible for timing various CSIO events including the Nations Cup. This year, the famous Swiss watch brand, which celebrates its 180 anniversary in 2012, was very pleased to be present in Barcelona for the CSIO. From the 20th to the 23rd of September, the brand has been the Official Timekeeper and Partner at the Nations Cup Promotional League Final.

On Saturday night, 22nd of September 2012, Longines had the honour and pleasure to present the most important competition of the CSIO Barcelona: The Longines Queen's Cup. Eugenie Angot with Davendy S arrived first. Brasilian Pedro Veniss on Norlam des Etisses took the second rank and Brianne Goutat from the United States on Nice de Prissey the third.

During the CSIO Barcelona, Longines presented a timepiece that perfectly reflects its philosophy and slogan « Elegance is an attitude ». The Longines Saint-Imier Collection has been inspired by the origins of Longines' watchmaking tradition. The sleek lines and the distinctive lugs provide these new models with a subtle balance between classical and contemporary design. With a diameter of 26 mm, this model in steel and rose gold displays a white mother-of-pearl dial and is set with 60 diamonds.

Simon Baker personifies the core values of Longines and perfectly underlines the slogan "Elegance is an attitude". He will be officially introduced as worldwide Longines Ambassador of Elegance at the Prix de Diane Longines in Chantilly (France), where Longines is the title partner and official timekeeper.

Simon Baker joins the family of international Longines Ambassadors of Elegance that comprises British actress Kate Winslet, tennis legends Andre Agassi and Stefanie Graf, Bollywood actress Aishwarya Rai Bachchan and Asian stars Chi Ling Lin and Aaron Kwok.
Walter von Känel, President of Longines, said: "We are delighted to welcome Simon Baker to the Longines family. Our Ambassadors are carefully selected to build a perfect match with the brand's philosophy and tradition of elegance. Longines is known to be a big family and Simon Baker is now part of this family. "
The newly appointed Longines Ambassador of Elegance Simon Baker said: "I am very happy to join the Longines family of Ambassadors of Elegance. I am proud to have been chosen to embody Longines' slogan "Elegance is an attitude" all over the world and I am looking forward to attending the Prix de Diane Longines in Chantilly next Sunday."
The Australian actor will be officially introduced at the Prix de Diane Longines in Chantilly (France). Longines, which celebrates its 180th anniversary this year, will be the official timekeeper of the Prix de Diane Longines for the second consecutive year. Longines slogan: "Elegance is an Attitude" will be the byword for Sunday 17th June. It will be an unforgettable day that combines sport with elegance. In between colourful hats and striking outfits, Longines will introduce a model of its latest line, The Longines Saint-Imier Collection.

The Longines Column-Wheel Single Push-Piece Chronograph 180th Anniversary Limited Edition is closely based on the first wrist chronograph, manufactured by Longines in 1913 and fitted with calibre 13.33Z. The new model uses calibre L788, a column-wheel chronograph movement developed exclusively for Longines which enables the wearer to activate the various chronograph functions - go, stop and reset to zero - by simply pressing on the single push-piece integrated into the crown. With its sleek lines and white dial featuring a bright red "12", this model recalls the Agassiz dial of the original version, while the moving lugs are part of Longines' prestigious heritage. This model is available in rose gold and has been manufactured in a limited series of 180 numbered pieces.

WORLDTEMPUS - 5 September 2011

Though Andrasch Starke raced on a total of nine different horses in nine of the ten races that took place yesterday as the exciting close to a wonderful week in Iffezheim / Baden-Baden, I kept betting on him in the wrong races. Starke, you see, won the race that counted, though not the race that I thought he would win after listening to experts in horse racing expound upon the recent past of the jockeys, horses, and trainers taking part in yesterday's Grosser Preis von Baden. This sixth and final day of racing on the Iffezheim track closed with a bang.

It was indeed Andrasch took the podium, triumphant on Danedream, in the race in which Longines offered a total of 250,000 euros and the prize of honor to the winners.
The Iffezheim week is a highpoint of the social calendar in the German state of Baden in addition to being the most important event on Germany's horse racing calendar. Therefore, it should come as no surprise that there is a grand prix ball to celebrate the sporting occasion. Longines, the event's timing partner, also took guests to the Saturday evening gala event emceed by German actor Sky du Mont ("Der Schuh des Manitou") and during which Gloria Gaynor ("I Will Survive") sang her hits.

If Longines had only been able to predict exactly which race Starke was going to win, I would have been able to partake more fully in the whole "grand prix" experience, though. Shouldn't there be a watch for that? Unfortunately, the Dolce Vita - the official watch of the Grosser Preis von Baden-Baden - wasn't quite outfitted with this function.

 
Longines, official timekeeper and data handler at the 42nd Artistic Gymnastics World Championships 2010 in Rotterdam, is pleased to announce that the Longines Prize for Elegance has been given to the female gymnast Rie Tanaka from Japan and the male gymnast Philipp Boy from Germany. This award decorates the athletes having demonstrated the most remarkable elegance in the course of the competition. Furthermore, Longines had the pleasure to present the latest attribution to its Longines PrimaLuna collection.
In gymnastics, the challenge of movement not only demands flawless execution but also grace, beauty and harmony known as "elegance". At the 42nd Artistic Gymnastics World Championships, all participants in the individual all-around finals held on Friday October 22nd, were nominated for the Longines Prize for Elegance.

The athletes under consideration for the prize had been evaluated according to a number of complementary criteria. In addition to technical considerations, each athlete's performance has been judged with respect to emotional appeal, beauty, charm, charisma as well as grace and harmony of movement. Clearly, each juror has interpreted these criteria individually, yet the result is often unanimous, as it was again on this occasion.

The jury of the Longines Prize for Elegance brought together Dr. Bruno Grandi, President of the International Gymnastics Federation (FIG), Fieke Willems, former gymnast and Dutch Champion, Carel Emmelot, Brand Manager Longines Netherlands and Walter von Känel, President of Longines.
The Longines Prize for Elegance was presented in the form of a trophy created especially for Longines by the Swiss artist Jean-Pierre Gerber. Additionally, Rie Tanaka received a Longines PrimaLuna and Philipp Boy a Longines Admiral watch as well as a cheque for US$ 5,000 each.

The PrimaLuna model that Longines presented in Rotterdam combines the radiance of steel with the warmth of rose gold. The silvered flinque dial is decorated with 11 blue-painted Roman numerals and blued steel hands. The mixture of steel and rose gold produces a subtle beauty that enhances the hard shine of the one and the soft warmth of the other. The circular stainless steel and rose gold case is set with 48 Top Wesselton VVS diamonds (0.403 carats) and houses a quartz movement L129. It features a date aperture at 3 o'clock. With its bracelet in steel and rose gold, this modern, elegant timepiece will enchant every woman who herself sparkles in the elegant moonlight.

Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 175 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.

Longines, official timekeeper and data handler at the 29th Rhythmic Gymnastics World Championships 2009, is pleased to announce that the Longines Prize for Elegance has been given to Anna Bessonova from the Ukraine. This award decorates the athlete having demonstrated the most remarkable elegance in the course of an international competition at world level. Prize winner Anna Bessonova was honoured with a trophy created by the Swiss artist Jean-Pierre Gerber, a Conquest watch from the Longines Sport Collection and a cheque for US$ 5,000. Furthermore, Longines was proud to present its new Ambassador of Elegance, Evgeniya Kanaeva, the Olympic all-around gold medalist. She impressed the judges with her outstanding performance and won the 2009 World Champion title in individual all-around today.

In gymnastics, the challenge of movement not only demands flawless execution, but also intangible grace, beauty and harmony known as "elegance". At the 29th Rhythmic Gymnastics World Championships, all participants in the individual all-around finals held on Friday September 11, 2009 were nominated for the Longines Prize for Elegance.
The athletes under consideration for the prize are evaluated according to a number of complementary criteria. In addition to technical considerations, each athlete's performance is judged with respect to emotional appeal, beauty, charm, charisma as well as grace and harmony of movement. Clearly, each juror interprets these criteria individually, yet the result is often unanimous, as it was again on this occasion.

The jury of the Longines Prize for Elegance brought together Dr. Bruno Grandi, President of the International Gymnastics Federation (FIG), Mrs. Eriko Hayashi (Hayashi Tokeiho), Minoru Amano, Brand Manager for Longines Japan and Juan-Carlos Capelli, Head of International Marketing, Longines. The jury's individual assessments were combined to form a collective judgment reflecting a perceptive and balanced evaluation of the athletes' performances.
Anna Bessonova
Anna Bessonova's elegance is bewitching. Her grace wins the favour of any public. Her technique speaks for itself. At the 2005 world championships in Baku, Anna lined her nest with a world title, for the first time in her prestigious career. In 2007, at the World Championships in Patras, Anna already won the Longines Prize for Elegance. In 2008, at the Beijing Olympic Games she won the Bronze medal. Anna Bessonova is definitely one of the brightest stars of Rhythmic Gymnastics today.
Anna Bessonova has a reputation for elegant and graceful performance, which led Longines' Head of International Marketing, Juan-Carlos Capelli to comment: "With her fluidity and harmony, Anna is simply the definition of elegance."

The Longines Prize for Elegance is presented in the form of a trophy created especially for Longines by the Swiss artist Jean-Pierre Gerber. In addition, Anna Bessonova received a cheque for US$ 5,000 and the official watch of the 29th Rhythmic Gymnastics World Championships, a Conquest model of the Longines Sport Collection, representing the elegance that is Longines' guiding principle.
Longines also took the opportunity to give a Conquest watch to its new Ambassador of Elegance, the 2008 Olympic gold medallist, Russian rhythmic gymnast, Evgeniya Kanaeva, who won the 2009 World Champion title in individual all-around today in Mie.

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For the third consecutive year, Longines is the official timekeeper for the racing at Royal Ascot. The Swiss watchmaker, with its well known slogan "Elegance is an attitude", was also a partner in the fashion show that was held during Royal Ascot week this year. Aishwarya Rai Bachchan, the uncontested Bollywood star and the brand's Ambassador of Elegance for the past 10 years, lit up the racecourse with her radiant presence. In between interviews and photo sessions, the film star managed to find time to admire the creations modelled in the Royal Ascot Fashion Show and to watch some racing in the afternoon. During the gala dinner in the evening Aishwarya Rai Bachchan revealed to Longines' guests and the press three new ladies' models from the Longines Master Collection.

In 2009 Royal Ascot has been more than ever a week of elegance with the presence of Aishwarya Rai Bachchan, one of the Swiss watchmaker Longines' ambassadors of charm and the uncontested star of the Bollywood movie scene.

Saint-Imier, 18th February 2009 - Married in real life, the two tennis legends and Longines Ambassadors of Elegance, Andre Agassi and Stefanie Graf, have united on screen for the brand's latest advertising campaign shot in December 2008. The previous year Andre Agassi joined the family of Longines' ambassadors. The first spot showed the tennis star and the children supported by Agassi's charity, the Andre Agassi Foundation. The humanitarian ideals of the famous watch manufacturer and those of Agassi have a lot in common.

One year later, tennis legend Stefanie Graf also became a Longines Ambassador of Elegance. Under the dazzling Las Vegas sun a second film adventure began. Mandy Walker captures the magic of the couple's visit to the Andre Agassi College Preparatory Academy.

Longines' history is closely linked to that of sports timekeeping. As the official partner of the legendary Roland Garros tennis tournament since 2007, the brand has yet again reinforced its links with the world of tennis by choosing Andre Agassi and Stefanie Graf as its Ambassadors of Elegance.

The couple share the watch brand's values of excellence, elegance, beauty and compassion, thus the perfect embodiment of Longines' famous slogan "Elegance is an attitude". By supporting the two tennis legends' charities Longines is demonstrating once again its humanitarian commitment.

Early December saw the start of filming in the warmth of the Las Vegas sun with the young director Terry Hall in the driver's seat. An advertising spot, but at the same time a real film, it captures the genuine heart-felt generosity and empathy of the couple. The commitment of Andre and Stefanie can be clearly seen in the work that their respective foundations do to help disadvantaged children.

Followed by Mandy Walker's camera, Andre Agassi visits various classes at the Andre Agassi College Preparatory Academy, which is supported by his Foundation. The youngest pupils are having a drawing lesson. After a good deal of laughter, the children concentrate on their masterpieces. Agassi looks at their work closely. The budding artists don't seem to be particularly intimidated by their famous visitor nor by the presence of the film crew.

For most of them, it is actually their second experience of filming because they were also featured in the first film made in 2007. What is more, the children are not acting because most of the little stars are students at the school that bears Andre Agassi's name. Mandy Walker zooms in on the tiny faces. A little girl looks at her quite openly and says "I learn effort." A young boy says "I learn respect."

The scene changes: a lawn basking in the sun, an ancient tree. The radiant Stefanie Graf is sitting with a group of children who are also drawing. Ms. Graf smiles and casts a caringeye over the group. The children speak to the camera again: "I learn to be myself," says one. A boy sitting next to Stefanie says "I learn to conquer my way." Stefanie looks at his drawing and realises that he is drawing her! A portrait of Andre then appears alongside hers.

The film ends with a close-up of the couple, who announce in unison "It's time to give a bit of your time to others" as an echo the Longines slogan appears on the screen and offers the final word: "Elegance is an attitude". The film offers a few moments of intimacy, generosity, humanity and sharing between the Swiss watch manufacturer and its two ambassadors.

"The Andre Agassi Foundation"

"Children for Tomorrow"

Children for Tomorrow Foundation is a non-profit that provides assistance to children and families who have become victims of war, persecution, and violence by helping to heal the psychological wounds within. The Foundation was established 1998 by Stefanie Graf in cooperation with the Outpatient Clinic for Refugee Children and their Families at the University Clinics of Hamburg-Eppendor.

Press release

Kwok plays the starring role in this film based on a famous story from the Qing Dynasty (1644 - 1911). The great heritage of the Chinese movie reminds the Swiss watch brand of its horological development and long-standing relationship with China during the same period as the story in time. Chronological records of an invoice states the shipment of the first Longines watch to China dates back to 1867. Longines was happy to congratulate Aaron Kwok on his new exciting movie and to sponsor the after film Party in Berlin by presenting him the brand's latest watchmaking achievement: The Longines Master Collection Retrograde watch, which summarizes the brand's legendary watchmaking development since the Qing Dynasty.
Aaron Kwok, Longines Ambassador of Elegance since 2005, is one of the most popular artist's in Asia. His outstanding performances as a dancer, singer and actor have earned him more than a hundred awards since the beginning of his career. With his many creative talents it was naturally not long before the film industry approached him. Success came immediately as Kwok won the award for best leading actor for his film "Divergence" at the Golden Horse Award in 2005. Only a year later he repeated this achievement by winning for the second time the award for his extraordinary performance in the feature film "After This Our Exile". Now his success story has brought him to his second European Film Festival (after the Rome Film Festival in 2006) here in Berlin, where he will disclose his latest movie "Empire of Silver" as a World Premiere.

In this movie, Aaron Kwok embodies "Third Master", an idealistic and hedonistic young man. Heir to a banking empire, who, despite his father's pressure, struggles to find his own way in life. The Father and son's relationship is complicated by their antagonistic sense of moral and ethical values. Moreover, "Third Master" is deeply in love with his beautiful stepmother.
Embarking on a metaphysical journey, "Third Master" must decide whether to follow his father's path or find his own way. Greed, deception and jealousy surface under the pressures of war and the impending change from silver to paper bills.
This wonderful historical Chinese movie reminds the Swiss watch brand of its rich history of over 175 years of watchmaking craftsmanship and especially of its long-standing relationship with China. In fact, China was one of the first countries where Longines exported its watches to from its manufacture in Switzerland. The record of an invoice shows that the very first Longines watch has already been sold and shipped to China during the Qing Dynasty in 1867.

 
It was a great pleasure for Longines to offer the after film party and to hand over The Longines Master Collection Retrograde watch in rose gold, the elegant flagship piece to Aaron Kwok during the party as symbol of respect and congratulations on his outstanding performance. This very special timepiece, highlighting the horological traditions of the brand, encloses a new calibre, especially and exclusively developed for Longines. Offering retrograde functions (day, date, second, second time zone on a 24-hour scale) in a movement with automatic rewinding, The Longines Master Collection Retrograde combines a mechanical horological complication with simple usage.
Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 175 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.