Longines Automatic Replica Watch, Cheap Longines Automatic Watches

Longines Master Collection Date 36 Two Tone Gold Stick (L2.518.5.32.7)

LOVE my new Longines Master Collection watch. EOS has some super cool stuff! I'm really glad someone is making these giant watches. They're not just fun, but they make you feel young. At 48 I can read the dial without digging through my purse to find my reading glasses just to see the time - haha. I will be buying more watches, that's for sure. You rocks as always!

---- [Rating: 5 / 5 stars]

Review by VALENTINA DEGANO, From USA North Royalton

Longines Master Collection Big Date Small Seconds (L2.676.4.51.6)

Exactly as advertised!!! Great seller!

---- [Rating: 5 / 5 stars]

Review by Meredith Osborne, From Russian Federation Moskovskay Oblast Podolsky Raen

Longines Evidenza Chronograph Calendar Black Bracelet (L2.688.4.58.6)

Beautiful Longines Evidenza watch. Looks just like my Fossil and it was half the price. My 21 yr old sister loved it.Bought it in black.

---- [Rating: 5 / 5 stars]

Review by Crazy4whimsy, From Switzerland Lugnorre

On Sunday 29 November 2015, Kenichi Ikezoe on Shonan Pandora crossed first the finishing line in front of a large audience at the Japan Cup in association with Longines. For this performance, Shonan Pandora's owner, breeder, trainer, jockey and stable staff members were awarded with elegant Longines watches by Mr. Walter von Känel, President of Longines, and Andre Agassi, Longines Ambassador of Elegance.

Inaugurated in 1981, the Japan Cup in association with Longines is a 2400 meter international Group 1 turf race for horses aged three-years-old and up. The race day is named after the most important race held this day. The brand is once again involved in this equestrian event of international importance, as its Official Partner, Timekeeper and Watch.
The Japan Cup in association with Longines was the occasion to discover the Official Watch, which was the Longines Master Collection watch which features a refined silvered dial with a chronograph and moonphase display, as well as a stainless steel case with a transparent case back that reveals a self-winding mechanical movement.

During the race day at Tokyo Racecourse, Longines celebrated feminine elegance and organized the Longines Prize for Elegance awarding the most stylish woman wearing an outfit in blue, which is the emblematic color of the watch brand. The winner of the prize, Kana Oya, received an elegant Longines watch from the hands of Andre Agassi, Longines Ambassador of Elegance.

Longines has once again looked to its rich history to expand the military wing of its Heritage collection. The Longines Heritage Military COSD is based on a piece of equipment used by the British Special Forces during the 1940s. Each item of this equipment was marked with the initials COSD and intended for the sole use of the Combined Operations Command created by the British War Office during the Second World War. These timepieces were much appreciated by the paratroopers.

The 40 mm steel case of the Longines Heritage Military COSD houses an L619.2 self-winding calibre. Maintaining its military look, it is mounted on a khaki Nato strap. Also created for the British army, these light-weight but robust straps were designed to meet the rigorous requirements of military equipment. The Longines Heritage Military COSD also exists in a version mounted on a black leather strap.

The opaline dial boasts a chapter-ring comprising large black Arabic numerals as well as a red 24-hour scale enhanced with blued hands. A railway-track minute ring serves to further emphasize the military style of the watch. A version with a matt black dial and rhodium-plated hands is also available. The upper part of the dial bears a broad arrow, a symbol used in Britain at the time to indicate government property. It was thus to be found on various pieces of military equipment including the watches used by the British forces. The numerals and the hands are coated with Super-LumiNova® to help the user read the time under all conditions.

Once again drawing from its long watchmaking tradition, Swiss watchmaker Longines is reissuing one of its period time pieces as a new addition to the Longines Column-Wheel Single Push-Piece Chronograph line. Longines' exclusive single push-piece column-wheel movement is housed in the sober watch case of this new model.

The transparent steel case back with a diameter of 41 mm reveals the minutiae of Longines' signature watch movement. The blued finish column wheel shows its perfectly symmetrical profile within this exclusive calibre. A single push-piece is used to control the chronograph's functions, reinforcing this model's sleek design. This refined chronograph also features a tachymeter scale.

The Longines Column-Wheel Single Push-Piece Chronograph displays a sober elegance, much like the model that inspired it. Available in black matte or white lacquer, its dial bears black or white contrasting Arabic numerals and a tachymeter scale. Its rhodium-plated or blued finish steel hands stand out, ensuring perfect reading. A black or brown leather strap completes this model.

Longines' passion for equestrian sports dates back to more than a century. In 1878, the Swiss watch brand produced a chronograph engraved with a jockey and his mount. The Longines Equestrian Pocket Watch Horses Trio 1911 was inspired by a metal pocket watch kept in the Longines museum and produced in 1911.

This 18-carat rose gold pocket watch has a cleverly crafted background depicting a trio of horses. The heads of these three proud animals stand out against a background of delicately worked foliage. The plant motifs are repeated in the middle of the piece. This unusual model is produced in a very limited edition. Each copy is numbered.

With a diameter of 48.20 mm, this model features the L878.4 calibre with manual winding. This movement is developed exclusively for Longines. Its white dial is decorated with large black painted Arabic numerals and a minute circle. It displays the hours and minutes with elegant "Breguet"-type blued steel hands and there is a small seconds at 6 o'clock. The sides and the bow on this watch are finely crafted in imitation of the original model.

On Saturday 11 April 2015, Craig Williams riding Criterion won the Longines Queen Elizabeth Stakes, the richest weight for age race over 2000m on turf in the world. The Swiss watch brand Longines is the Title Partner of the Longines Queen Elizabeth Stakes, as well as the Official Timekeeper and Watch of the racecourse of Royal Randwick, and the Official Timekeeper and Watch of the Australian Turf Club. The winning owner, trainer and jockey were presented with elegant Longines watches from the hands of Mr. Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, and Chi Ling Lin, Longines Ambassador of Elegance.
This event was the occasion to discover Conquest Classic, a collection of Longines timepieces dedicated to horse lovers.

This weekend was also marked by a world premiere. Indeed, during a press conference held in the Longines Owners Pavilion at Royal Randwick Racecourse on Friday 10 April 2015, the Swiss watch brand presented the Longines Positioning System (LPS), a game-changing development for timekeeping and tracking technology in thoroughbred racing. Used for the first time during the Longines Queen Elizabeth Stakes Raceday, it inaugurates totally new data-handling dimensions and deepens the understanding of the races.

To further its long-term commitment with Meydan, Longines was once again the Presenting Partner, Official Timekeeper and Official Watch of His Highness Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup, which took place in Dubai on 10 January 2015. This impressive international event featured some of the top names from the world of endurance riding competing over a distance of 160 km. The winner of the cup, HH Sheikh Hamdan Bin Mohammed Al Maktoum, received, along with the trophy, an elegant Longines watch, the Longines 24 Hours Single Push-Piece Chrono. This stainless steel chronograph watch piece of the Heritage Collection houses a self-winding mechanical chronograph movement. Its refined black dial displays hours in a 24 hours scale, minutes and small seconds at 9 o'clock and date.

Longines is a significant partner of endurance riding. Besides the renowned HH Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup presented by Longines since 2010, the Swiss watch brand is also the title partner of the Longines FEI World Endurance Championships, which will take place in 2016. The discipline shares Longines' values of elegance, precision, reliability and a perfect mastery of technique.

Longines continues its tradition as timekeeper for equestrian sports and unveils a new model to add to its Conquest collection, the Conquest 1/100th Horse Racing, a silver faced range of the Conquest 1/100th.

Longines, timekeeper for sporting performances since the end of the 19th Century, is launching a new line of watches that have been specially created for sports which require high precision timing. The Conquest 1/100th series responds to the needs of athletes, professionals and sports fans, besides many others, since it measures multiple intermediary times and has an intuitive analogue display that shows the time to
one hundredth of a second using a separate hand.

The Conquest 1/100th Horse Racing chronograph, which keeps time to one hundredth of a second, features a new unique quartz movement, the L440. This new model includes a microcontroller with a flash memory that allows the watch to be reset instantly and allows intermediary times to be recorded. With a diameter of 41 mm, this bright steel model has a silver face that displays hours, minutes, small seconds at 6 o'clock, the date and other
chronographic functions: a central seconds hand, a 30-minute stopwatch at 2 o'clock and a 12-hour stopwatch at 10 o'clock. The hand in red displays time to one hundredth of a second and is the watch's crowning glory at the centre. The model is also fitted with a
steel bracelet and a butterfly clasp.

As a partner of Casas Novas, Longines announced that it will be the Main Partner and Official Timekeeper of the 2014 winter edition of the CSI A Coruña as well as the Title Partner of its Longines Grand Prix.

The Casas Novas Equestrian Centre was established in August 2000. Since its beginnings, Casas Novas has run a riding school which aims to promote and offer sport to children. CSI A Coruña was founded in 2000 as a result of the creation of the Casas Novas Equestrian Centre. Due to the rapid international recognition, it has been holding two annual editions: an indoor one in December, and an outdoor one in July.

The Official Watch of the winter edition of the CSI A Coruña will be a timepiece from the Conquest Classic line, a collection dedicated to Longines' passion for equestrian sports.
This lady model in steel is set with 30 diamonds and houses a mechanical calibre.
The dial of white mother-of-pearl is set with 12 diamond indices and displays the hours,
the minutes and the seconds as well as the date. The movement of the watch can be admired through its sapphire glass case back.
 

This event took place at the Los Angeles Convention Center from the 25th of September until the 28th of September, and put Los Angeles on the international equestrian scene as the best riders in the world competed.

Longines Ambassador of Elegance Jane Richard, winner of Longines Speed Challenge, and Jos Verlooy, winner of the Longines Grand Prix, received elegant Longines wathes from the hands of Mrs. Jennifer Judkins, Brand Manager Longines USA, and Mr. Charles Villoz, Vice President of Longines, for their amazing performances.

The Charity Pro-AM, a unique competition, was won by Hannah Selleck and Laura Kraut representing JustWorld International. This competition was attended by Longines Ambassadors of Elegance Stefanie Graf, founder of "Children for Tomorrow" and Andre Agassi, founder of "Foundation for Education".

As a tribute to its long-lasting involvement in equestrian sports, Longines launched the Conquest Classic line, a collection of timepieces dedicated to horse lovers.

The Official Watch of the was a ladies' watch in steel. Set with 30 diamonds, this timepiece with its white mother-of-pearl dial and diamond hour symbols perfectly illustrates the elegance of this unique show jumping event.

Longines and theshare common values including tradition, elegance and performance.

This year, the surroundings of the Champ de Mars will host the Longines Future Tennis Aces 2014. 16 girls aged of less than 13 years and coming from 16 different countries will try to win the coveted reward: a great victory at an international tournament on the mythical Parisian clay. In addition, both finalists will receive an annual bursary for their sports equipment until their sixteenth birthday. These 16 young talents will compete over two days of tournament to qualify for the final on Saturday morning 31 May.

Tuesday 27 and Wednesday 28 will be dedicated to the Longines Academy, a training camp that will allow the young players to be under the guidance of the best specialists of the discipline and the tournament's godmother, Marion Bartoli, a former French professional tennis player. She will support the girls during the week and will take part in an exhibition match on Saturday morning, where she will compete against both young finalists and a Longines Rising Tennis Star.

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Within the frame of Roland-Garros, Longines highlights a model of its Conquest Classic collection, a steel chronograph that houses an exclusive column-wheel movement. Its black dial is set with one arabic numeral and 11 applied indices with Super-LumiNova®. It displays the hours and the minutes, a small second at 9, a 30-minute counter at 3, a 12-hour counter at 6 as well as the date at 4:30. Just as the entire collection Conquest Classic, this timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

This new product has been inspired by a metal Lepine pocket watch dating from 1927 and displayed at the Longines Museum in Saint-Imier. Longines has been passionate about equestrian sports for many years. Today, it is involved in endurance competitions, show jumping and flat racing. Echoing the brand's passion for equestrian sport, the back cover of this creation is decorated with a horse flying over a jump.

With a diameter of 49.50 mm, the Longines Equestrian Lepine is fitted with a manually wound L506 calibre and shows the hours and minutes, as well as having a small seconds at 6 o'clock. Its white dial features a railway track minute-ring, large painted black Arabic numerals and a second minute-ring with red numerals. Pink Breguet hands complete the dial while the sides and the bow are finely worked in imitation of the original model. The back cover is decorated with a stamped out horse motif and opens to reveal a solid case back.

As part of the Longines Heritage Collection, The Longines Column-Wheel Single Push-Piece Chronograph models recall the very first chronograph wristwatches created by the brand in 1933. These timepieces housed the 13.33z calibre, the first chronograph movement made by Longines to equip wristwatches.

The Longines Column-Wheel Single Push-Piece Chronograph model houses the L788 calibre, a monopusher movement developed by ETA exclusively for Longines and which, like its illustrious predecessor, is equipped with a column-wheel and measures 13¼ lines. All the chronograph functions can be controlled by simply pressing the single push-piece.

The Longines Column-Wheel Single Push-Piece Chronograph comes in three versions, all with a 40 mm diameter. Two versions, one in steel and one in rose gold, feature Arabic numerals, and a third version, also available in steel, displays Roman numerals. The single push-piece, inserted into the fluted crown, recalls the original timepieces. The white dials are adorned with painted black numerals and a red "12", in a direct reference to the dials of the period. They are completed by two counters, at 3 and 9 o'clock, together with a date aperture at 6 o'clock and blued hands.

The cases are a particularly interesting feature of these timepieces. Two of the models have a well-rounded case, available in steel and in rose gold. Taking its inspiration from an historic timepiece, the third model in steel is fitted with moving lugs. This version has a thicker case with a more angular profile. On all three versions, the movement's blue column wheel can be admired through the transparent sapphire crystal case back. All models of The Longines Column-Wheel Single Push-Piece Chronograph are fitted with a brown alligator strap.

The 29 mm round case is set with 100 Top Wesselton VVS diamonds. On the model with the white mother-of-pearl dial, the baton shape hands are black. The dial is also adorned with 12 diamond indices.
 

The Grande Classique 100 Diamonds features an ultra-slim case - only 4.60 mm. This profile has been achieved through the particular design of the case, which incidentally Longines has patented, whereby the back incorporates the lugs for the bracelet. 

The timepiece is fitted with a quartz movement and is water-resistant to 30 meters. It is fitted either on black alligator straps with buckle or on steel bracelets with folding safety clasp and push-piece opening mechanism.

The Longines Tachymeter Chronograph features a technical tool initially introduced around 1811 to measure the hourly pace in assembly lines, as well as the velocity of the first modern means of locomotion: the tachymeter. To measure the hourly pace, the chronograph is started at the beginning of a task and stopped once the task is completed. The hand then shows the average production pace per hour. To find out the velocity of a subject, the chronograph is activated at distance zero and stopped once the distance of one kilometre has been covered. The hand then indicates the average velocity in units measured.

The Longines Tachymeter Chronograph now combines in a very unique way the technical specifications of a tachymeter with the values of the brand, namely tradition, performance and elegance. The circular steel case with a diameter of 41 mm houses the caliber L688, a self-winding mechanical movement with a column-wheel chronograph mechanism exclusively developed for Longines, which can be admired through a transparent case back. The model features a date aperture at 4h30, a small second at 9 o'clock, a 30-minutes counter at 3 o'clock and a 12-hours counter at 6.
Besides its extraordinary technical features, the model stands out with its remarkable design. The white lacquered dial is inspired by the one of a chronograph developed by Longines in 1934 and contrasts perfectly with the black Arabic numerals, the tachymeter scale in blue (1000 m) and red (100 m). A subtle touch of elegance is added to this model by its blued steel Breguet hands indicating hours and minutes and the blued steel counter-weight line pear hand indicating the seconds. To complete the traditional yet contemporary design of the model, it is mounted on an elegant black alligator strap.

Located at the heart of the Longines head office in St-Imier, the Museum was completely refurbished in 2012 to mark the brand's 180th anniversary. It houses many treasures including a magnificent square timepiece that was the inspiration for the Longines Heritage 1968. The Longines Heritage 1968 is available in two sizes: 26 x 26 mm and 33 x 33 mm. The grey brushed dial features black, finely painted Roman numerals and a chapter-ring around the outside. A fine line of black varnish on the minute and hour hands echoes the lines of the numerals, providing a delicate contrast.
While the square case is at first glance more classical, the Longines Heritage 1968 reveals an interesting profile with its slightly bevelled glass that protrudes over the middle. Moreover, the trapezium-shaped date aperture lends the watch a fresh, avant-garde air that contrasts with the more stringent lines of the case.  The watch is fitted with a mechanical movement, L595 and the whole is mounted on an elegant black alligator strap. Also available in steel.
 

Title Partner and Official Timekeeper of the Longines Global Champions Tour, Longines partnered the Monaco leg of the competition and presented two of its major events: the Longines Pro-Am Cup on Friday, won by Mark McAuley riding Loriot and by Maddalena Valenzano Menada on Quidana, and the Longines Global Champions Tour Grand Prix of the Prince of Monaco on Saturday, the latter won by Richard Spooner on Cristallo followed by the riders William Funnell and Edwina Tops-Alexander.
 

The winners were each presented with a Longines wristwatch as they improved their rankings in the Longines Global Champions Tour Ranking.
This year, the official watch of the Monaco show jumping competition is a model from the new Conquest Classic line, dedicated to Longines's support of equestrian sport disciplines. This new collection of models is fitted with self-winding calibres.
 

Longines will continue to be official timekeeper but the Swiss watchmaker's presence on the course will be enhanced with a branded chronometer close to the winning post and an elegant clock in the Parade Ring throughout the year, including at Royal Ascot and on QIPCO British Champions Day. For the first time, Longines is also 'The Official Watch of Royal Ascot'.
 

Walter von Känel, President of Longines, commented: "Ascot is known worldwide as one of the most prestigious and stylish sporting events in the world with over 300 years of rich history behind it. This enhanced partnership with the racecourse is therefore a perfect vehicle for the promotion of the Longines values - namely elegance, tradition and performance - values which we share with the institution of Ascot."
Charles Barnett, Chief Executive of Ascot, added: "Having worked with Longines for several years, it gives me particular pleasure that the relationship has been taken to the next level now, and we are proud to be able to showcase the Longines brand prominently alongside our own through the year, including at Royal Ascot."

Kristian Haagen: Mr. Von Känel, Longines seem to be doing very well these days. Do you recall having experienced such a favourable period during your time as CEO for Longines?

Walter von Känel: Well, in 2003 Longines sold watches for CHF 300 million and nine years later we sold watches for CHF 1.2 billion. In doing that I reached my target, as I wanted Longines to sell one million units in 2011 and to reach the one-billion Swiss franc mark in 2012.

That makes Longines the fourth best-selling Swiss watch brand after Rolex, Omega and Cartier, with Tissot just behind Longines. We are the Swiss watch industry's billionaires.

These are indeed impressive numbers, not least in light of the difference in prices compared to the top three brands…

The entry level for Longines models ranges from CHF 700 to CHF 900. Our best-selling watches, which represent 45 per cent of our sales, are priced between CHF 1,500 and 3,000, while 12-15 per cent of our sales are in the CHF 3,000 - 4,500 bracket.

What about the gender mix?

Longines is a 50-50 brand, meaning we produce equal numbers of watches for men and women. Longines has always been big on "pairs" watches. This goes for all our collections, except of course the Dolce Vita and Prima Luna which is only offered as a ladies' watch.

How does Longines meet the new challenges of the Swiss Made regulations?

While there is a lot of confusion regarding these rumours, things are very clear for us at Longines. Right now the regulations require that 50 per cent of the watch should be assembled and/or produced in Switzerland. We (Editor's note:Swatch Group) will however be inventing heavily in case production machinery and my goal is to offer all Longines watches with a 60-40 percent ratio in terms of Swiss and Asian production. These figures, which does not include bracelets, but covers hands, dials, cases etc, are definitely reachable for Longines within just a few years. And we will produce at costs similar to current Asian production costs. Of course all our movements are already made in Switzerland (Editor's note: ETA).

What has been your biggest achievement in your 25 years as president of Longines?

Undoubtedly reaching the CHF billion mark that makes the brand a billionaire!  

Saint-Imier (Switzerland), Paris (France), December 1st 2012 - As Official Sponsor and Official Timekeeper of the Gucci Paris Masters, Longines had the great pleasure to present yesterday night the Longines Speed Challenge. This exciting event has been won by Roger Yves Bost (FRA) with Castle Forbes Cosma, in front of a very enthusiastic crowd.

Speed and precision are two words that perfectly describe this challenge. Roger Yves Bost with horse Castle Forbes Cosma have won the Longines Speed Challenge yesterday night at the Parc des Expositions, Paris Nord Villepinte. Gregory Wathelet (BEL) arrived second and Reed Kessler (USA) third. Created in 2010 by EEM World, the challenge facing competitors is to achieve the best time, with every bar knocked down adding a 2 second penalty. The winner is, therefore, the pairing that is both the quickest and the most precise. The format of the event ensures complete suspense, with the Longines Speed Challenge also being very attractive to the public, who can follow the time achieved by the competitors, in real time. Since they know the best time as the competitors leave the arena, each spectator can cheer on their favourite up to the end of the round.  

Already Title Sponsor of the Longines Hong Kong Masters (February 28th -  March 2nd, 2013),  the second round of the Indoor Grand Slam Indoor Masters organized by EEM World after Paris and before New York, Longines decided to strengthen its involvement in equestrian sports.

Longines' passion for equestrian sports began in 1878, when a timepiece was made with a jockey and his horse engraved. Since 1881, this watch was to be found on racecourses, having become extremely popular with jockeys and equestrian fans, in general. In 1926, for the first time, the brand was involved as timekeeper for the Official International Equestrian Competition of Geneva. Today, Longines' involvement in equestrianism includes flat racing, jumps and endurance. 

About the Indoor Masters Grand Slam 

EEM World's Indoor Masters Grand Slam competitions are unrivaled VIP events, each attracting the 30 best riders worldwide to compete for $1,000,000 in prize money. Similar to the Grand Slam in tennis, the Masters competitions are broadcasted to a global audience reaching more households than any other show jumping competition in the world, (500,000,000 households are reached). EEM World's ongoing partnerships enable the Masters competitions to offer an unparalleled networking and social opportunity for worldwide elites, global institutions, luxury brands and industry VIPs. Hosted in the most influential financial and cultural capitals of Europe, Asia and the Americas, the Indoor Masters Grand Slam are designed to increase show jumping's popularity and audience worldwide. Each Masters welcomes between 40,000 and 50,000 spectators to witness world-class competition and entertainment. The Masters Grand Slam Indoor guarantee a wide TV distribution and coverage on major international channels like Eurosport, Al Jazeera, CNN, BBC and CNBC and each event is broadcasted locally on Globosat, ESPN Star Sport and Sky. While being a top class event, charity also plays an important role. The Style & Competition benefits AMADE, the charity of HRH Princess Caroline of Hanover as well as Les Restos du Coeur, 1 Maillot Pour la Vie, les Secours Populaires, ... Legacy is also of great importance, as we want to develop sport at a local level by involving both youngsters and federations. 

THE INDOOR MASTERS GRAND SLAM CALENDAR

The Gucci Paris Masters: November 30th to December 2nd 2012

The Longines Hong Kong Masters: February 28th to March 2nd 2013

The New York Masters: the first week of October starting in 2013

For more information, please refer to the following websites:

www.mastersgrandslam.com

www.guccimasters.com

www.longineshkmasters.com

To mark the occasion, 180 celebrity guests, local politicians, representatives of the Swatch Group and journalists listened to a welcome address. Recalling Longines' rich history and its continued development across the ages, the various speakers - including Nick Hayek, President of the Executive Group Management Board of The Swatch Group, and Walter von Känel, Director of Longines - all emphasised the importance of the close ties that link the company to the town of Saint-Imier. Then Pierre-Yves Donze presented his latest work, Longines - From a Family Business to a Global Brand, which recounts the company's history. The other highlight of the day was the official reopening of the Longines Museum. The guests had the opportunity of discovering the various refurbished rooms where all Longines' historical treasures are on display.

In 1832, Auguste Agassiz joined the world of watchmaking when he became an associate of a watch trading office installed in Saint-Imier - this was the start of the history of Longines. Today the company is celebrating its 180th anniversary in Saint-Imier itself, in the presence of 180 celebrity guests. In his welcome speech, the Director of Longines, Walter von Känel, recalled with some emotion the brand's rich history. With regard to the dev

Subsequently, Pierre-Yves Donze presented his latest book, commissioned to mark the occasion and entitled Longines - From a Family Business to a Global Brand, which recounts the history of Longines, from its origins as a watch trading office to its present-day status as indeed a worldwide brandname. Describing economic and structural issues, as well as technical developments and innovations, this work presents the evolution of Longines through various key people and the strategic and political decisions they took which have shaped the company into what it is today.

The welcome address was followed by the reopening of the Longines Museum. An initial room, dedicated to the history of the brand known by its winged hourglass logo, was opened in 1992 by the late Nicolas G. Hayek, founder and president of the SMH Group (today The Swatch Group). The entire museum has been refurbished this year, to mark the company's 180th anniversary, and offers visitors a coherent, structured presentation of all the different aspects of the history of Longines. At the opening ceremony a ribbon was cut by Elisabeth Baume-Schneider, President of the canton Jura Government, Philippe Perrenoud, member of the Swiss Council of States for canton Bern, Philippe Gnaegi, President of the State Council, along with the Mayor of Saint-Imier, Stephane Boillat and Walter von Känel, Director of Longines. The guests then had an opportunity to discover, or re-discover, the brand's treasures and heritage.

Longines, the famous Swiss watch brand celebrating its 180th anniversary this year, is proud to have served on Sunday, 2 September for the second consecutive year as official timekeeper and title sponsor of the Longines Grosser Preis von Baden, the most important race in Germany. To round off this highlight of the "Grosse Woche", the brand awarded the „Longines Prize for Elegance" to the most elegant lady Ines Wallraff and presents „The Longines Saint-Imier Collection".

16,300 spectators were present at this much anticipated high level event with a prize money of 250,000 Euros.

Andrasch Starke convinced again and won this year's race on favorite Danedream, last year's winner of the Longines Grosser Preis von Baden and the Qatar Prix de l'Arc de Triomphe. Second and third places went to Terence Hellier on Ovambo Queen and Adrie de Vries on Pastorius.

True to its slogan - Elegance is an attitude - the Swiss watch brand was looking together with hat designer Olivier Mauge and Baden Racing on Iffezheim's racetrack for the most elegant lady, honored by a jury with the "Longines Prize for Elegance" and a precious ladies watch of the new "The Longines Saint-Imier Collection". The prize went to Ines Wallraff who delighted the jury with her exceptional feather hat.

Also the numerous visitors on site had the opportunity to admire "The Longines Saint-Imier Collection", a series of exceptional timepieces equipped with mechanical movements. This collection is inspired by the origins of Longines' watchmaking tradition and the village of Saint-Imier, where Longines was founded in 1832. The shape of the case - inspired by a model dating from 1945 - is a common theme throughout the collection. With a diameter of 41 mm, the chronograph presented in Iffezheim is fitted with a column-wheel movement L688, developed and produced exclusively for Longines. Its case in steel displays a black dial.

Founded in the town of Saint-Imier, the famous Swiss watchmaker Longines, which celebrates this year its 180th anniversary, has a long tradition marked by the continual elegance and performance of its products. The Conquest line is the quintessential expression of Longines' sporting elegance and presents most emblematic pieces within the Longines Sport Collection. The brand now extends this line with the Conquest 24 hours - dedicated to all of those who aim to discover new horizons.

The Conquest series perpetuates the spirit of conquest of all those who, to discover new horizons, have dared to go further than others, without sacrificing elegance. It is with this spirit and its personal heritage that Longines has designed the models in the Conquest line. The design of each watch contains the subtle fusion of performance and elegance, including the most demanding technical characteristics.

The new Conquest 24 hours now adds a second time zone, a tool used by pilots crossing different time-zones in both directions. As the sun was not always visible as a point of reference, instruments were needed that could immediately indicated the correct part of the day. With a 24-hour dial navigators had no problem in this respect. The new Conquest 24 hours will attract people with an adventurous streak always trying to get a step further without sacrificing elegance. With its water-resistance to 5 bar (50 m), this model is not only a reliable partner in the air but also under water.

The robust, yet elegant stainless steel case of the new Conquest 24 hours has a diameter of 41 mm and houses a self-winding mechanical movement. The sapphire glass with anti-reflective coating on the underside protects a black, silvered or blue dial with 2 applied Arabic numerals and 9 applied indices. Rhodium-plated hands with Super-LumiNova show hours, minutes and seconds, the date is indicated at 3 o'clock. The bright red 24-hour hand immediately attracts the eye. All models are available on a stainless steel bracelet and have a screw-in back cover and crown. Another feature is the lateral protection for the crown.

The Conquest 24 hours definitely meets the most demanding requirements of travellers, sportsmen and -women and people searching for a reliable watch wherever they are.

Longines has been based at Saint-Imier, Switzerland, since 1832. It is celebrating 180 years of non-stop craftsmanship in 2012 and its watchmaking expertise reflects a b devotion to tradition, elegance and performance. It has generations of experience as the official timekeeper at world championships and as a partner of international sports federations. Over the years, the brand has built b and long-lasting links with the equestrian sports. Longines is a member of The Swatch Group S.A., the world's leading manufacturer of horological products. With an excellent reputation for creating refined timepieces, the brand, whose emblem is the winged hourglass, has outlets in over 130 countries.

Paris in the springtime is always a treat, but it's even more spectacular when the city welcomes the world's best tennis players to its first-class facility Roland Garros for the clay court Grand Slam tournament.

One of the main sponsors of this tournament is Swiss watch brand Longines. The 180-year-old company supports past, present and future champions of this elegant sport and simultaneously gives back to it.
Children of Tomorrow
Stefanie Graf was one of the game's absolute greats: among here achievements one finds 22 Grand Slam titles, six French Open titles, and the only Calendar Year Golden Slam. She took home this year's Longines Prize for Elegance, which was presented at a gala dinner held at the spectacular Grand Foyer du Theâtre National de Chaillot. The prize is awarded to a personality heading an association that helps disadvantaged citizens of our world. Graf's charity association, founded in 1998, is called Children of Tomorrow.
 

Children of Tomorrow works with children traumatized through war, violence and abuse and has offices in Hamburg. Kosovo and Eritrea. "Until today we have been able to reach and treat more than 8,000 children," Graf said during a press conference held at the Roland Garros Tenniseum.
Rising Stars
Additionally, Longines displays its fuzzy yellow heart for up-and-coming tennis players. The Longines Future Tennis Aces sees the Swiss watch company inviting 16 under-twelve tennis players who have worked their ways through grueling qualification tournaments to play the final draw on the grounds of Roland Garros during the second week of the French Grand Slam. This year, girls from Australia, China, France, Germany, Hong Kong, Italy, Japan, Mexico, Poland, Russia, Singapore, Spain, Switzerland, Taiwan, Britain and the United States competed there. The final, held on June 9 on Court 7, pitted Japan's Haruna Arakawa against Australia's Destanee Aiava - with the latter coming out on top.

Not only did the finalists get to play additional exhibition matches with Longines ambassador Graf, world-ranked number 15 Sabine Lisicki and doubles specialist Mansour Bahrami, but both will receive an annual sum of $2,000 from Longines from now until their sixteenth birthdays to help pay for tennis equipment and costs.
This day of dreams for the young tennis hopefuls ended with a press conference held in Roland Garros's tennis museum, during which Aiava received a Saint-Imier collection watch.
 

Graf, who received the Longines Prize for Elegance during the evening gala, wore an elegant 26 mm stainless steel and rose gold two-tone Saint-Imier Collection model set with 60 diamonds and a mother-of-pearl dial in addition to her rather minimalist jewelry. Both she and her husband Andre Agassi are Longines ambassadors of elegance. "The importance of quality, performance and attention to detail are values I admire in Longines," Graf said. "Longines is also a great partner in supporting the foundations of Andre and I, aiding in broadening our missions and messages."
 

The Andre Agassi Foundation for Education today announced that Michael Buble, Jimmy Kimmel, Martina McBride, Smokey Robinson and Train will headline its 16th Grand Slam for Children benefit concert. Hosted by tennis legend and philanthropist Andre Agassi and presented by Longines, the Swiss watch-making company, the 2011 Grand Slam for Children will take place Saturday, October 29th at Wynn Las Vegas. The event supports the Foundation's efforts to transform education and benefits the Andre Agassi College Preparatory Academy, a tuition free K-12 public charter school in Las Vegas which provides children with a first-class education.
The Foundation is proud to announce Longines as the new presenting sponsor for the 16th Grand Slam for Children event. Longines, the famous maker of elegant time pieces, has been a longterm partner of the Foundation.

"We are delighted to become the presenting sponsor of the Grand Slam for Children. Thus, Longines strengthens the partnership that has been built with the Andre Agassi Foundation for Education," said Longines' President Walter von Känel. "Helping disadvantaged children is in line with Longines' tradition and motto 'Elegance is an attitude.'"
"It's amazing what can be accomplished when people come together to change lives and make the world a better place for children. The 16th Grand Slam will bring together some of the world's greatest entertainers which inspires the generosity of people from Las Vegas and around the globe," Agassi said. "This year's event will create a lasting memory and will enable us to give the tools of hope to the next generation. I want to personally thank Wynn Las Vegas for its hospitality and Longines for being our presenting sponsor. Both are truly generous and great partners to the Foundation."
The Grand Slam brings together international stars and noted artists- from music to comedy - to build awareness and raise money for the Foundation's biggest fundraiser. Dedicated to transforming and elevating education, the Foundation opened Agassi Prep in 2001. In 2009, the public charter school graduated its first senior class with 100 percent of graduates accepted into college, as were the graduates in the classes of 2010 and 2011. The Foundation's work is directly impacting students in Las Vegas, Agassi's hometown community, but it has broader implications for education nationwide.
Since 1995, the Grand Slam has raised nearly $92 million, including $8.5 million from the 15th
event, to support a movement that's improving education.
Additional top-name talent, who will be announced prior to the Oct. 29 event, will join Michael
Buble, Jimmy Kimmel, Martina McBride, Smokey Robinson and Train.
The evening will include a cocktail reception, gourmet dinner, live auction and benefit concert.
Sponsorships for the Grand Slam are still available at the following levels: Silver $10,000, Gold
$17,500, Platinum $40,000, and Diamond $85,000.
Visit www.agassifoundation.org for more information on sponsorships.

Kent Farrington from the USA won the prestigious Longines King George V Gold Cup on his debut at The Longines Royal International Horse show. He withstood tough competition from runner-up and three-time Gold Cup winner Robert Smith (GBR) on Talan and Leon Thijssen (NED) on Tyson who came in third.

Points won during the Longines Royal International Horse Show count towards the total score for the 2011 Longines Press Award for Elegance. The winner is announced at the final international show-jumping competition of the season in Rotterdam on 28th August 2011. The top scorers at Hickstead were:
Women: Aniek Poels (NED)
Men: Kent Farrington (USA)

After four events, the following riders lead the intermediate global ranking of the Longines Press Award for Elegance:
Women: Christine McCrea (USA)
Men: Nick Skelton (GBR)

With a passion for equestrian sports, Longines is already responsible for timing various CSIO events including the Nations Cup. Famous for the elegance of its products, Longines will also be presenting The Longines Column-Wheel Chronograph, a refined timepiece that perfectly embodies the precision and beauty of equestrian sports.

Longines' long history in equestrian events dates from its involvement in the Concours Hippique International Officiel de Geneve in 1926. As official partner for the first edition of the Equestrian Beijing International Grand Prix, the famous Swiss watchmaker will thus be perpetuating a commitment to the world of equestrian sports that is already more than 80 years old. Since the early days of its involvement in this field, the brand is proud to have taken part in over one hundred national and international equestrian events and to have been responsible for timing many competitions such as world championships, European championships and various other events organised by the CSIO and the Arab Equestrian League. Longines is also official timekeeper of some prestigious flat races such as the Prix de Diane Longines, Royal Ascot, Melbourne Cup Carnival, Dubai World Cup, Longines Singapore Gold Cup and the Kentucky Derby.

The Equestrian Beijing International Grand Prix will showcase the highest level of equestrian competition in China and throughout Asia, with appearances of international and Chinese masters. The Grand Prix will be held in the architecturally stunning and world-renowned Bird's Nest which is China's National Stadium. The International team will be led by German horserider Ludger Beerbaum along with 9 top riders from Germany, Switzerland, Italy, France and Belgium. Zhu Meimei, who is representing China in the international field along with Zuping Huang and other top Chinese riders, will also be competing.
Longines will be presenting a model at the Equestrian Beijing International Grand Prix that typifies the brand's philosophy and slogan "Elegance is an attitude". The Longines Column-Wheel Chronograph embodies classical and refined beauty. Its stainless steel case houses an exclusive self-winding caliber with a blue column-wheel that can be admired through the transparent back. This model displays a silvered dial with 13 indexes and offers the chronograph functions, central seconds sweep, 30-minutes and 12-hour counters. A dark brown alligator strap puts the finishing touch to this elegant watch.

Since it was launched in 1997, the Longines DolceVita collection has been an enormous success, thanks to its contemporary elegance. These models are a horological interpretation of the easy-going Italian way of life - la dolce vita. The perfectly harmonious proportions of the rectangular timepieces in this collection are its unique characteristic. Today Longines has turned a new page in the life story of the Longines DolceVita with brand new versions that combine steel and rose or yellow gold. The famous Swiss watchmaker has now created a new addition to the collection with a dial set entirely with diamonds, as the "jewel in the crown". This exquisite watch reflects the light in a host of subtle colours through the fiery brilliance of the diamonds and the elegant combination of the different metals - a true jewel in its own right.

Longines DolceVita really epitomizes the brand's core value of elegance. Unveiled for the first time in 1997, this collection of watches has made its mark all around the world and now adorns the wrist of many beautiful women. The inspiration for the design was found in the easy-going Italian way of life - la dolce vita. The rectangular shape of the case, with its sleek silhouette, offers the opportunity for many variations. Longines has now decided to launch a new range of models in the Longines DolceVita collection with designs that are refined and attractively fresh. Two colours of gold have been chosen to enhance the brilliance of the steel. Various different versions are available in steel with yellow gold or steel with rose gold. A new dimension has been added to the elegance of Longines' timepieces.

As a tribute to la dolce vita and its horological interpretation, a further exquisite model set with diamonds has now been added to the Longines DolceVita collection. The dial of this new model is set with 212 Wesselton VS diamonds (0.508 carats) while the case is also set with 32 Top Wesselton VVS diamonds (0.269 carats). The steel and rose gold bracelet sits perfectly with the distinctive shape of the case.

The other steel and gold models in the Longines DolceVita collection are available in four sizes. The choice also includes a white dial with Arabic numerals and indices, a "flinque" silvered dial with blue Roman numerals or a white mother-of-pearl dial set with diamonds. The steel and rose gold versions are also available with a white mother-of-pearl dial with arabesque numerals. Like the rectangular case in steel and gold, the bracelet also combines the brilliance of steel with the soft warmth of gold. Various models in this line are set with diamonds. All the timepieces are fitted with a quartz movement.
The three Longines Ambassadors of Elegance, Oscar winning Actress Kate Winslet, Bollywood star Aishwarya Rai Bachchan, and the beautiful Asian actress and model Chi Ling Lin play the leading roles in an advertising spot for the Longines DolceVita collection which is a contemporary interpretation of the la dolce vita. The film cleverly combines the unique atmosphere of the streets of Rome with the natural elegance of its three stars.

Dubai (UAE), 11 January 2011 - Longines is delighted to announce its new partnership with the HH Sheikh Mohammed Bin Rashid al Maktoum Endurance Cup. On the strength of its long standing involvement in equestrian sports and sports timing, the famous Swiss watchmaker will now be official partner and timekeeper for this prestigious event. In endurance competitions, the rider must be in perfect harmony with his or her horse in order to manage its pace over the set distance. Endurance riding requires intensive training, fine concentration, good judgement and a great deal of experience. In keeping with the noble character of this discipline, The Longines Master Collection Moon Phases in rose gold is the official watch for this event.

Taking place on 15 January in Dubai, the HH Sheikh Mohammed Bin Rashid al Maktoum Endurance Cup by Longines will bring together the world's leading endurance riders for the fourth consecutive year. Organised by the Dubai Equestrian Club, the competition will start at 6 a.m. in the Dubai International Endurance City and will be attended by a host of prestigious guests who will be able to follow the riders into the desert in vehicles provided specially for this purpose. Longines is proud to announce its involvement in this elegant event which demands tremendous discipline on the part of the riders, in terms of the training, precision and the total mastery of their horses' ability throughout the event.

During the competition the riders have to cover a distance of 160 km, managing their pace to the best advantage, which demands a high level of discipline and precision - values which are of great importance at Longines too. The rider must know his or her horse extremely well and be totally at ease with him in order to manage his pace. The competition is divided into 5 stages; between each stage the horses are refreshed and checked by a vet to ensure that they are not over-exerting themselves. It is not necessarily the first past the post who wins the competition; the horse's condition must also be checked by a vet and passed - only then will it be a true winner. In addition to the winner, the first 10 riders who cross the finishing line in the following hour may be awarded the prize for the Best Condition horse.

As a perfect example of its famous slogan "Elegance is an attitude", the Swiss watchmaker has chosen its Longines Master Collection Moon Phases as the official watch for the event. The rose gold case houses a self-winding L678.2 calibre. The silvered dial shows the phases of the Moon at 6 o'clock and the date at 12 o'clock as well as having a 24-hour hand at 9 o'clock. This watch also offers chronograph functions and is mounted on a brown leather strap or a rose gold bracelet with a folding safety clasp.

As the official timekeeper for the World Cup Alpine skiing competitions organised by the International Skiing Federation (FIS) during the 2010-2011 season, Longines will be present on the slopes for a whole series of events to be held in Germany, Austria, Bulgaria, Canada, Croatia, Finland, France, USA, Italy, Norway, the Czech Republic, Sweden, Switzerland and Slovenia. This year the brand will be launching its Conquest Chronograph, a timepiece that combines all the technical characteristics required by the most demanding sportsmen and women. During the season all eyes will be on Longines Ambassador of Elegance, Aksel Lund Svindal, the Norwegian whose performance in 2009-2010 was truly remarkable. Longines would like to take this opportunity to wish him every success in the coming events.
As Walter von Känel, President of Longines, said, "Longines is looking forward to the new skiing season and the magnificent competitions that we can expect. We are delighted to now be present in all the countries of the FIS World Cup! "

Meanwhile, Gian-Franco Kasper, President of the FIS, commented "The FIS is delighted that the long-term relationship between Longines and the FIS Alpine Ski World Cup is going from strength to strength. The sport of Alpine ski racing relies 100% on accurate timing. A total of 78 competitions will be staged in 14 countries, which requires an experienced global partner equipped to handle this massive task. With Longines we know that we are in the best possible hands."
The brand's long association with competitive skiing started in Chamonix in 1933. The winter contracts for timing international skiing events that followed gave Longines the opportunity to introduce many technological innovations, since each era has presented its own specific demands. Over time, the technical requirements in timekeeping have become much more stringent. For the men's downhill, for example, the FIS now requires five intermediate times and two speed measurements as well as the final time. In addition, all measurements must be to one hundredth of a second.

During the 2010-2011 skiing season Longines will be launching its Conquest Chronograph, a model that perpetuates the spirit of conquest demonstrated by those who dared to go just that little bit further to reach new horizons. It is on the basis of this spirit of adventure and its own heritage that Longines has designed the Conquest Chronograph models. They aim to attract today's sportsmen and women, who demand efficiency and performance without sacrificing elegance.
During the coming season all eyes will be on Aksel Lund Svindal, one of Longines' Ambassadors of Elegance. His performance during the 2009-2010 season was truly outstanding and Longines takes this opportunity to congratulate him and wish him every success during the coming months. The brand is looking forward to seeing its Ambassador of Elegance on the podium again very soon.

In 1947 France instigated a series of exploratory missions to the Arctic and Antarctica under the leadership of a renowned scientist, Paul-Emile Victor. These expeditions brought together geologists, geodesists, meteorologists, physicists, biologists, geographers and glaciologists all were aiming to explore, study and understand the North and South Poles. The mass of equipment required by the first Paul-Emile Victor missions for exploring these inhospitable regions included four Longines ship's chronometers and fifteen Longines wristwatches which were used for determining their astronomical position. In honour of these exploratory missions the Swiss watchmaker has re-issued the time-piece used by the scientists on the Expeditions Polaires Françaises - Missions Paul-Emile Victor to explore Greenland and the Adelie Coast.

In the second half of the 1940s, public opinion was fascinated by the most distant corners of the Earth, which aroused a passionate interest among many people. Like other countries, France set up a body for organising national scientific expeditions, namely to the Arctic and Antarctica. Paul-Emile Victor, an ethnologist and explorer who had already spent a good deal of time in Greenland during the 1930s, was mandated to create and manage the new office. Between 1947 and 1976 the Expeditions Polaires Françaises - Missions Paul-Emile Victor organised 150 trips to Greenland and the Adelie Coast, led by the ethnologist.

A considerable amount of equipment was necessary for these expeditions in order to deal with the difficult conditions that prevailed in the inhospitable areas to which they were going. For example the expedition that left Europe in May 1948, took seven amphibious tracked vehicles, two Dakota aircraft, tractors, laboratory trailers, a mobile weather station, tents, sledges and 30 lorry-loads of supplies. For this exploratory trip the scientists also took four Longines chronometers, three being set to civil time and one to sidereal time. Fifteen members of the expedition wore stainless steel wristwatches made by Longines. These time-measuring instruments were intended primarily for determining the astronomical position of the expedition (they were also used for precise geodesic calculations). The reports on the performance of these timepieces written by the scientists who used them are a reminder of the crucial role such instruments played in scientific expeditions to the remotest parts of the world. By being part of these scientific expeditions in the mid-20th century, Longines also travelled northwards and southwards, to the two Poles.

The Longines watch that the members of the Expeditions Polaires Françaises - Missions Paul-Emile Victor wore was a stainless steel wristwatch with a centre seconds. A centrally mounted second hand was still quite rare in the 1940s but apparently met the need for easy reading, as illustrated by the use of luminescent coating on the hour symbols, the numerals and the hands. A point of interest is that the Longines 12.68N calibre used in this model had an anti-shock device that was different from the standard feature in other Longines watches.

Longines has decided to re-issue the timepiece that accompanied the scientists who took part in the Expeditions Polaires Françaises - Missions Paul-Emile Victor as a tribute to these expeditions to the Arctic and Antarctica to explore the remotest corners of our planet. The Longines Expeditions Polaires Françaises - Missions Paul-Emile Victor watch is an accurate reproduction of the instrument used at the time by the geologists, geodesists, meteorologists, physicists, biologists, geographers, glaciologists and film-makers that joined the expedition. Fitted with a self-winding mechanical movement, this model has a date aperture at 3 o'clock and a silvered dial with hour symbols and Arabic numerals, as well as hands coated in Super-LumiNova. It is available on a strap in either genuine brown alligator skin or black leather. The Longines Expeditions Polaires Françaises - Missions Paul-Emile Victor watch is engraved on the back of the stainless steel case, recalling the two geometrically opposed destinations of these legendary expeditions - the Arctic and Greenland, and the Antarctic and the Adelie Coast.

WORLDTEMPUS - 7 June 2010

Longines sponsors the French Open for the fourth time and adds Gustavo Kuerten's charity to its list of tennis-related philanthropy in addition to young up-and-comers from all over the world.

The sunny Thursday on Roland Garros's court 16 could not have been more exciting for 12-year-old Lauren Fishbein from the USA. Not only did she win her first-round match against Niki Chia of Singapore to advance to the semis of Longines's Future Tennis Aces competition, but she had the spontaneous pleasure of meeting her idol Serena Williams, who happened to be practicing on the next court. The girls' competition was eventually won by Russian Aleksandra Pospelova, who knocked Fishbein out. She and boys' winner Jaime Fermosel Delgado from Spain received not only a stipend of $2,000 per year for tennis equipment until they turn 18 and one of the Swiss manufacturer's watches, but also the chance to play in an exhibition doubles match with legendary tennis players Mary Pierce, Gustavo Kuerten, and Mansour Bahrami. The junior players exhibited extreme composure despite the exciting circumstances in front of approximately 400 spectators on Court 7 and a media conference held in Roland Garros's Tenniseum announcing the winners and Longines's involvement in Kuerten's Instituto Guga Kuerten, a charity that works with disadvantaged Brazilian children.

The same evening Longines held a gala event at Paris's Musee Rodin in honor of Kuerten, who received the Longines Prize for Elegance for this year from brand ambassador and Bollywood actress Aishwarya Rai Bachchan. Kuerten, who exited the professional circuit prematurely before the age of 30 due to a back injury, is now exerting his considerable energy and resources to lead his charity and "give back" to underprivileged Brazilian children in the hopes of educating them and "giving them good feelings about life."
The sponsorship of Kuerten's charity follows in the footsteps of Longines's commitment to Andre Agassi and Stefanie Graf's two charities as announced last year on the occasion of the tenth anniversaries of their respective wins at the French Open. Like Agassi and Graf at the 2009 French Open, Kuerten and Pierce—who is also currently launching her own charity for children—also won their French Open titles exactly one decade ago.

Longines's longtime commitment to tennis and philanthropy continues to expand. At a time when the combination of tennis and watches seems to be making quite a splash among consumers, Longines has positioned itself beautifully in this elegant world of internationally acclaimed athletes. Longines also supports current WTA and ATP touring professionals, including young pros Agnieszka Radwanska and Tsung-Hua Yang. Upon completion of this year's French Open, Longines donated $100,000 each to the Andre Agassi Foundation, Graf's Children for Tomorrow, and the Instituto Guga Kuerten.

1920s: Elegance in communicationDuring the 1920s and 30s, Longines accumulated design experience while new movement shapes prompted a new generation of Longines watches featuring Art Deco geometry and trim rectangular or square cases. Such models were featured in 1928 in the first Longines advertisements, with "Elegance" as its unique selling proposition. During that period, Longines launched three of its most memorably elegant watches, enhanced with diamonds and sapphires, which years later were reintroduced in a special limited vintage edition to celebrate 170 years of Longines elegance in watchmakingThe first nonstop transatlantic flight timed by Longines
In 1927, Charles A. Lindbergh made the first solo and nonstop transatlantic flight from New York to Paris, timed by Longines. In 1931, he designed a new instrument for Longines that earned a place in history as the hour-angle air navigation watch.Longines and equestrian events
In 1926, Longines participated in its first International Horse Show in Geneva, Switzerland. This event marked the start of a long and intense relationship between elegant equestrian sports and Longines, resulting in the first award, in 2000, of the Longines Prize for Elegance in equestrian sports at the Jumping International de Cannes, in southern France.1930s: Feminine elegance in aviationThe nineteen thirties saw a number of flying exploits succeed with timekeeping support from Longines. One adventurer of the skies equipped with a Longines timepiece was Amelia Earhart, who in 1932 was the first woman aviator to fly from Newfoundland to Ireland. The exploits of the aviation pioneers of the period inspired Longines in 1938 to design a second navigation instrument, called the siderograph

The winner of the Longines King George V Gold Club on Sunday was Peter Charles (GB) on Murkas Pall Mall H, followed by his two compatriots Tim Stockdale and Ben Maher. A very good day for the British riders indeed!

At the sixth stage of the Longines Press Award for Elegance, the following horseriders were the most performing female and male riders in Hickstead:

Female horserider:
Christina Liebherr (Switzerland)

Male horserider:
Guy Williams (GB)

The CHIO Falsterbo, where Longines was the official partner and timekeeper for the first time, lived up to the expectations last weekend. We would especially like to congratulate the Swiss rider Pius Schwizer on taking the first place in the Longines Grand Prix on Sunday.

At the fifth stage of the Longines Press Award for Elegance, the following horseriders were the most performing female and male riders in Falsterbo:
Female horserider: Tina Lund
Male horserider: Jur Vrieling

The following two riders are leading the intermediate global ranking of the Longines Press Award for Elegance, which will be awarded at the CSIO Dublin on 9th August, 2009.
Female horserider:  Laura Kraut
Male horserider: Jur Vrieling
Each winner will receive a trophy, a set of two Longines watches and a cheque for CHF 20,000.