Longines - History 2000s
Longines DolceVita Diamond Collections
2001: designed in salute to feminine elegance, Longines introduced the Longines DolceVita Diamond Collections. At a gala evening in Milan for the launch of the collection, Longines awarded its first Longines Prize for Elegance outside the world of sports to Alessandra Ferri, Lamberto Sposini and Sergio Loro Piana.30 Millionth Longines Watch
On February 19th, 2001, Longines celebrated the 30 Millionth Longines Watch with a commemorative collection of 990 pieces featuring an L.990 caliber mouvement. Later that year, this collection won Swiss watchmaking's most important prize: La Montre de l'annee (The Watch of the Year award), voted by the readers of the Swiss magazines L'Hebdo and Schweizer Illustrierte.170 Years of Elegance in Watchmaking
Never modified, in uninterrupted use and constantly updated, the world's oldest registered brand name in watchmaking - Longines, with its winged hourglass logo - began the year 2002 in style, with the launch of Les Elegantes, a commemorative collection of three vintage jewelry watches, unveiled at a reception celebrating 170 years of elegance at the Pavillon Ledoyen, located on Paris' celebrated Champs elysees.25 years of Longines Timekeeping
Longines' involvement with timekeeping began in 1878 with a simple pocket-watch-sized chronograph designed for sports clubs. In later years, Longines and other Swatch Group companies performed official timekeeping and other duties at 28 Olympic Games, about 180 World Championships, 9 Asian Games, 11 Commonwealth Games, 11 Mediterranean Games, 13 Pan-American Games, 17 University Games and at countless top-tier sports meets. In 2003, Longines celebrated 125 years of exceptional timekeeping performance and introduced its "Honor and Glory" set, a 125-piece limited edition containing a vintage sports timer and an elegant wrist chronograph.Longines evidenza
Based on a 1925 tonneau-shaped design, the Longines evidenza collection presented in 2003 demonstrated a unique, and highly successful, approach to contemporary styling.The Longines Olympic Collection
In 2004, Longines fielded The Longines Olympic Collection as a tribute to over a century of modern Olympic Games - two models of a classically elegant chronograph, presented together with an attractive publication dedicated to the development of sports timekeeping by Longines.Longines LungoMare
With the introduction of the Longines LungoMare collection in 2004 appeared a design coupled to such irresistible attractions as the amenities and creature comforts of the fabled resorts of the Mediterranean coast.The Longines Master Collection
The Longines Master Collection of 2005 sums up Longines' expertise and experience spanning more than two centuries. It is reaching world markets precisely as consumers signal their clear preference for products that not only offer embody genuine value but unmistakable character as well.
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