Luxury Longines Automatic Watches, Longines Automatic Watches

Longines PrimaLuna Automatic 26.5 Yellow Gold Diamond Leather (L8.111.7.78.2)

a+++++++ great seller

---- [Rating: 5 / 5 stars]

Review by rod martin, From Russia Saint Petersburg

Longines PrimaLuna Quartz 30 MOP (L8.112.4.87.6)

I gave this watch to my wife for Christmas, and she LOVED it ! Would recommend it to anyone I come across looking for a great deal at a great price !

---- [Rating: 5 / 5 stars]

Review by Lindsay H, From United Kingdom Nottingham

Longines Master Silver Dial Steel and 18K Rose Gold Automatic Men's Watch L2.793.5.79.7

Good seller, good value for money AA++

---- [Rating: 5 / 5 stars]

Review by Corazon A, From Brasil Ananindeua

Longines supported the first edition of the Longines CSI St. Moritz as Title Partner and Official Timekeeper and presented at this occasion its new watch collection Conquest Classic Moonphase.

The new Longines CSI St. Moritz belongs to the most altitudinous show jumping events of Switzerland and Europe. The Longines Grand Prix of St. Moritz was won by Laura Kraut from the USA and her gelding Deauville S. She was followed Niklaus Rutschi (Switzerland) with Windsor and Kamal Abdullah Bahamdan (Saudi Arabia) with Noblesse des Tess. Laura Kraut received an elegant Longines watch from the brand's President Walter von Känel.

The Official Watch of the Longines CSI St. Moritz was a model of the Conquest Classic Moonphase line. This chronograph reflects at the same time the brand's presence in the most prestigious equestrian events all over the world and the importance it attaches to its watchmaking tradition. It houses a self-winding mechanical chronograph movement, a true symbol of precision and technique. Its refined silvered dial displays the moon phases.

On Saturday 4 April 2015, Scott Brash on Hello Sanctos won the Longines Global Champions Tour Grand Prix of Miami Beach and was presented with an elegant Longines watch by Mr. Charles Villoz, Vice President of Longines.

This event offered a great opportunity to discover Conquest Classic, a line of Longines timepieces dedicated to the equestrian world. The official watch of the Longines Global Champions Tour of Miami Beach was a lady model in steel from this collection. Set with 30 diamonds, it houses a mechanical calibre and displays a dial of white mother-of-pearl. Just as the entire Conquest Classic line, the screw-down case back of this timepiece is fitted with a sapphire glass.

Last Friday saw the launch of the 2014/2015 Alpine skiing season, which for Longines will be characterised by youth. The brand offers its support to the best up-and-coming Alpine skiers through the Longines Future Ski Champions race, which will take place
in Val d'Isere in December. This year the focus will be on the female skiers for this unique competition. Each will be hoping to be crowned champion for 2014 and to take home a Longines watch as well as a trophy.

With the same purpose in mind, Longines will also be organising, for the third year running, the Longines Rising Ski Stars prize, awarded to the best female skier under the age of 21 and the best male skier under the age of 23 who compete for the FIS Alpine Skiing World Cup. At the end of the 2014/2015 season, the two winners will each receive a Longines watch, a trophy and a cheque for CHF 20,000.

The launch of the new Alpine skiing season was also an opportunity for Longines to unveil the name of its new Ambassador of Elegance, American alpine skier Mikaela Shiffrin, two-time winner of the « Longines Rising Ski Stars » prize. The talented athlete was also World Champion in 2013 and won two crystal globes in slalom.

Finally, the Swiss watch brand announced the renewal of its long-term partnership with the FIS, for which it has been the Partner and Official Timekeeper since 2006.

The Official Watch of the season will be a one hundredth of a second chronograph, the Conquest 1/100th Alpine Skiing.

On 14 June in the Grand Stables of the Princes of Conde, on the Chantilly domain, a jury including Longines Ambassador of Elegance Kate Winslet paid tribute to women who have dedicated their careers to the equine cause.

Sylvie Robert picked up the award for her contribution to the development of equestrian sport in Europe after the success of this year's Longines FEI World Cup Jumping in Lyon, for which she was in charge of the organisation.

Criquette Head-Maarek was awarded her prize in recognition for her contribution to the development of training and looking after a racehorse. Last year, her filly Treve was named World's Best Racehorse and ranked first in the Longines World's Best Racehorse Rankings at the end of the season.

Jing Li was recognised for her contrbution to the development of equestrian sports in Asia, and China in particular. She organised the first showjumping competitions with international riders in China, the Longines Equestrial Beijing Masters held at the Beijing Olympic stadium.

Bo Derek was honoured for her efforts in regards to equine welfare and safety in the United States, having worked closely with the Animal Welfare Institute and as an ambassador for the Breeder's Cup World Championships.

The Longines Ladies Awards are just one example of the brand's b involvement in the equestrian world, which dates back to 1878, when the company produced a chronograph engraved with a horse and jockey. 

This year, the tournament, organized by Longines since 2010, was held at an exceptional venue, on the Champ de Mars, with the Eiffel Tower as a backdrop.

After a week filled with emotional and thrilling moments for the 16 talented players under 13 years old coming from all over the world, the 2014 Longines Future Tennis Aces tournament went to a prefect close on Saturday, May 31st, with the victory of Federica Rossi (Italy) who defeated Daria Frayman (Russia).

The Longines Future Tennis Aces, organized by the Swiss watch brand for the fifth consecutive year, is supported by the FFT (French Federation of Tennis) and is in compliance with the French Open of Roland-Garros, of which Longines is Official Partner and Official Timekeeper. This year, the tournament was held for the first time on the Champ de Mars, in front of the Eiffel Tower.

Federica Rossi was presented with a trophy from the hands of Jean Gachassin, President of the FFT (French Federation of Tennis) - just like the winner of Roland-Garros next weekend - as well as a Longines watch. Both finalists received an annual bursary of 2000$ until their 16th birthday for their tennis equipment, and to top off their great achievement, participated in an exhibition match with the patron of the tournament Marion Bartoli and Nathalie Dechy, both former French professional tennis players.

Longines is Official Partner and Official Timekeeper of Roland-Garros since 2007.

Since its earliest days, Longines has always focused on elegance. This quality can be found not only in its products but also in its communication, with the now famous slogan "Elegance is an attitude".

Longines presents today the Longines Elegant Collection, a line of refined timepieces including round watches with sleek lines in three sizes: 25.50 mm, 34.50 mm and 37.00 mm. Displaying the hours, minutes and seconds, as well as the date, these models are available in steel or steel and rose gold cap, and certain versions are set with diamonds. Evoking the Longines watchmaking tradition, all models in this collection are fitted with self-winding movements. The visual lightness of the design is finished off with a bracelet made up of fine links.

The ref. L4.309.5.88.7 and L4.309.0.87.6, feature a 25,5mm steel case and steel and rose gold cap case, and a white mother-of-pearl dial.

Tourbillon, chronograph, moonphase? Whichever complication you find the most fascinating, click on the picture above to watch the photo-gallery and make your choice!

Our selection:

A.Lange & Söhne, Saxonia Annual Calendar
Atelier Loiseau, 1f4 Grande Sonnerie Complication
Audemars Piguet, Grande Complication Royal Oak Offshore
Baume & Mercier, Capeland Worldtimer
Bell & Ross, BR 126 Flyback
Christophe Claret, Kantharos
De Bethune, DB16 Tourbillon Regulator
Eterna, Royal KonTiki Two Time Zones
Greubel Forsey, Double Tourbillon Asymetrique
L.Leroy, Osmior Chronographe Monopoussoir Automatique
Longines, Asthmometer-Pulsometer Chronograph
Romain Gauthier, Logical ONE
Vulcain, 50s President Moonphase

Located at the heart of the Longines head office in St-Imier, the Museum was completely refurbished in 2012 to mark the brand's 180th anniversary. It houses many treasures including a magnificent square timepiece that was the inspiration for the Longines Heritage 1968. The Longines Heritage 1968 is available in two sizes: 26 x 26 mm and 33 x 33 mm. The grey brushed dial features black, finely painted Roman numerals and a chapter-ring around the outside. A fine line of black varnish on the minute and hour hands echoes the lines of the numerals, providing a delicate contrast.
While the square case is at first glance more classical, the Longines Heritage 1968 reveals an interesting profile with its slightly bevelled glass that protrudes over the middle. Moreover, the trapezium-shaped date aperture lends the watch a fresh, avant-garde air that contrasts with the more stringent lines of the case.  The watch is fitted with a mechanical movement, L595 and the whole is mounted on an elegant black alligator strap. Also available in steel.
 

Bovet - Artists for Peace and Justice

Slyde - SIAR 2013

Raymond Weil - 14th Annual Classic Brit Awards

Boucheron - Hiroshi Sugimoto exhibition

Eberhard & Co. - Gran Premio Nuvolari

Longines - Qatar Prix de l'Arc de Triomphe

Hamilton - Swiss Aerobatics Championship

Cuervo y Sobrinos - Antonio Banderas "latin hero"

Girard-Perregaux - "We Are Family"

A. Lange & Söhne - "Watches and Wonders"

Title Partner and Official Timekeeper of the Longines Global Champions Tour, Longines partnered the Monaco leg of the competition and presented two of its major events: the Longines Pro-Am Cup on Friday, won by Mark McAuley riding Loriot and by Maddalena Valenzano Menada on Quidana, and the Longines Global Champions Tour Grand Prix of the Prince of Monaco on Saturday, the latter won by Richard Spooner on Cristallo followed by the riders William Funnell and Edwina Tops-Alexander.
 

The winners were each presented with a Longines wristwatch as they improved their rankings in the Longines Global Champions Tour Ranking.
This year, the official watch of the Monaco show jumping competition is a model from the new Conquest Classic line, dedicated to Longines's support of equestrian sport disciplines. This new collection of models is fitted with self-winding calibres.
 

During a press event at the Pavillon Gabriel in Paris, Longines and France Galop presented the 2013 edition of the Prix de Diane Longines, which promises to be outstanding. The programme includes races, a picnic on the grass, music and above all elegance, the brand's core value. It will be held on June 16th at Chantilly racecourse.
French singer Nolwenn Leroy will give an open-air concert. Hollywood star and Longines ambassador Simon Baker will bring a touch of elegance to the lawns of the Chantilly racecourse.
 

Nine races will be run in the afternoon, with the spotlight on the Prix de Diane Longines, the greatest race for fillies in the world. Longines will also be delighted to present, for the second year, the Longines Future Racing Stars race. This prize, which underlines Longines' commitment to supporting young people through sport, will be run by young jockeys from nine different countries.
Longines also announced the creation of a new prize, meant to reward women who have had a positive influence in the equestrian world: the Longines Ladies Awards. During a ceremony to be held on June 15 at the Château de Chantilly, a jury, chaired by Simon Baker will present three prizes in three distinct categories. The first is for promoting the equestrian world through arts and media; the second is related to equestrian breeding and care and third prize will reward the development of sport within the equestrian world.

Throughout its history, Longines has always had a passionate interest in equestrian sport - a perfect example of elegance and high performance and values that have always been close to the brand's heart. Longines created a special new model in its Conquest Classic collection. Set with 30 diamonds, the official Prix de Diane Longines watch is a marriage of steel and rose gold and features a white mother-of-pearl dial with diamond indices. Dazzling and elegant, this timepiece is the perfect accessory for a leisurely day spent at the Chantilly races.

Churchill Downs Racetrack, home of the world famous Kentucky Derby and Kentucky Oaks, has entered into a long-term agreement with internationally renowned Swiss watchmaker Longines to serve as Entitlement Partner of the Kentucky Oaks and to retain its role as Official Watch and Timekeeper of the Kentucky Derby. As a result of its existing and expanded partnership, the Kentucky Oaks has been renamed the "Longines Kentucky Oaks," and Longines is the Official Timekeeper of Churchill Downs Racetrack. Longines will host multiple events surrounding Longines Kentucky Oaks Day, Friday, May 3, 2013, and the famed "Run for the Roses," Saturday, May 4, 2013.
As it has in the past, Longines will award watches from the elegant Longines Saint-Imier Collection to the winning horses' owner, trainer and jockey on both race days. A Longines digital countdown clock is currently featured on the Churchill Downs website, www.KentuckyDerby.com, as the official countdown to the "Greatest Two Minutes in Sports." Represented by tennis legend and longtime Ambassador of Elegance Stefanie Graf, Longines will have a b presence throughout Churchill Downs and other Derby-affiliated events including Taste of Derby, the Longines Kentucky Oaks Fashion Contest and the Winner's Party. Additionally, Longines will sponsor the Churchill Distaff Turf Mile presented by Longines on Kentucky Derby afternoon and will have timepieces and branded clocks on display throughout the Churchill Downs facility. The brand's logo will also be prominently featured on the official Kentucky Derby Red Carpet, racetrack and other surrounding areas.
Longines Kentucky Oaks 139 is the Kentucky Derby's $1 million companion race for 3-year-old fillies at 1 1/8 miles and is televised on NBC Sports from 5-6 p.m. (ET) The Longines Kentucky Oaks features a "Ladies First" theme, continuing the "Pink Out!" tradition which encourages all attendees to wear pink to the track. The Longines Kentucky Oaks Fashion Contest will celebrate elegant Derby style and will award one lucky woman who successfully models her own personal ensemble on the "pink carpet" a stainless steel and rose gold Longines Saint-Imier Collection watch featuring a stunning diamond bezel.
"Longines Kentucky Oaks Day is all about the ladies," said Churchill Downs President and CEO Kevin Flanery. "Our female fans continue to respond favorably to the new traditions of fashion and fun that we have been bringing them over these last few years, and we feel that the elegant Longines brand is a natural fit for the feminine spirit of the Longines Kentucky Oaks."
"Our passion at Longines is equestrian sports, so we are delighted to return for a third year as the Official Watch and Timekeeper of the Kentucky Derby and to expand our partnership to include the Longines Kentucky Oaks," said Longines President Walter von Känel. "This partnership embodies the Longines brand image and philosophy stated in its slogan 'Elegance is an attitude.'"

Longines Kentucky Oaks day activities:
"Pink Out!" Tradition Continues
The official color of the Longines Kentucky Oaks is pink in celebration of all the ladies. The Pink Out encourages all Oaks attendees to wear pink or incorporate pink into their attire to show their support for cancer survivors. Churchill Downs will be decked out in pink as well, including pink-colored bunting, flower beds, flags and jockeys' and pony riders' apparel. Churchill Downs bugler Steve Buttleman will sport a pink uniform as he calls horses to the post throughout Longines Kentucky Oaks Day.
Longines Kentucky Oaks Fashion Contest
Ladies of all ages in attendance on Longines Kentucky Oaks Day can enter the Longines Kentucky Oaks Fashion Contest for the chance to win a stainless steel and rose gold Longines Saint-Imier Collection watch featuring a stunning diamond bezel. Entrants showcasing their finest Longines Kentucky Oaks attire will be judged on the "Pink Carpet" inside Gate 10. Participants are judged by how well they incorporate pink into their ensemble. Coverage of the contest appears on NBC Sports Network.
Survivors Parade presented by Kroger
The 2013 Survivors Parade presented by Kroger provides some of the most memorable and touching moments as cancer survivors invited by Churchill Downs parade along the main track just moments before the running of the Longines Kentucky Oaks. This year, Churchill Downs has invited back participants from the 2012 Survivor Parade which was interrupted by storms last year.  
$1 Million Longines Kentucky Oaks
Kentucky Oaks Day - an unofficial Louisville holiday with many schools and businesses closed - is the third largest attended horse race in America only behind the Kentucky Derby and Preakness Stakes. In 2012, 112,552 attended the festivities, which marked the 12th time in the last 13 years that attendance topped the 100,000 mark. With a $1 million guaranteed purse, The Longines Kentucky Oaks is the most lucrative American horse race for 3-year-old fillies. Twenty-six Oaks winners have gone on to be crowned with an Eclipse Award as North America's champion 3-year-old filly and nine are enshrined in racing's Hall of Fame.
The lofty purse reflects the Oaks' status and importance as a sports and entertainment event. Wagering on the 12-race card in 2012 was a record $39.9 million, which included an unprecedented $11.8 million on the Oaks alone. The maximum number of starters in the race is 14, and at least 13 fillies have been in the starting gate for five of the last seven years. The winner receives a silver trophy, a garland of pink star-gazer lilies and an estimated $564,200 payday.

Worldtempus - 12 March 2013
There are a host of wonderful timepieces on the market that fit in any woman's daily life - from getting the kids off to school, to managing business meetings, and going out after work with co-workers. Generally, these watches are strap or bracelet watches and often add a twist of versatility via either interchangeable straps or two-tone appeal. Indeed, with the price of an ounce of gold continually in the high retail prices, savvy dressers are looking for ways to mix gold with white metals such as sterling silver and stainless steel to get the most of today's best accessories looks for a more affordable price. 

Often, too, these watches have a little extra function to them. Some may sport a date indicator, a sub seconds dial or a chronograph. Top watch brands today totally understand the concept of ease and comfort on the wrist for daily needs, and are complying by offering some of the trendiest, but timelessly elegant, watches on the market. Most often these watches are an insatiable mix of stainless steel and rose gold tones - often with a shimmering accent of diamonds to bring the look all together for a day to night appeal. What's more, today's trends are calling for slightly smaller watches, so most of these beauties are a sleek 30 to 34mm in diameter - perfect for any wrist.

Among the top brands in this arena are Baume & Mercier, with its classic Linea line that features interchangeable straps and bracelets that the wearer can easily change to match her any mood. In fact, recently, the brand even teamed with actress Emmanuelle Chriqui to design a strap for Linea. The result is a sporty chic woven strap in orange, tan and white.

Similarly, brands such as Longines and Raymond Weil are also on top of trends with two-tone bracelet looks and seasonal color strap watches that let women mix and match their jewelry wardrobe and always be in style. For everyday living and easy wearability in any situation, basic is beautiful.

Last year after Longines' elegant event (can we link to my story from 9.5.11 here?), I reported how I kept betting on jockey Andrasch Starke in the wrong races. Learning from my mistakes, I bet on him when it counted. As did the stall that brought Danedream to Iffezheim, Germany's premier horse racing event.
Over the weekend, I kept thinking of how Danedream's story reminded me a lot of Seabiscuit, the horse who made it to Hollywood. A German thoroughbred racehorse who no one wanted at the beginning (her eventual owners only paid € 9,000 for her), four-year-old Danedream is the most successful racehorse to ever come from Germany. Her races were chiefly won in 2011 and 2012. This past weekend she raced for the last time in Iffezheim: apparently racehorses retire at the zenith of their careers.
 

This is all great news for Longines, as the interest surrounding Danedream led the main Iffezheim race called the Grosser Preis von Baden - in which Longines offered a total of 250,000 euros and the prize of honor, including a watch, to the winners - to be nationally and internationally televised, preempting even soccer on German television.
 

Grand Prix for a Hat
The Iffezheim week is a highpoint of the social calendar in the Germany's Baden in addition to being the most important event on Germany's horseracing calendar. In addition to participating in the grand prix ball celebrating the sporting occasion, Longines, the event's timing partner, also awarded the Longines Prize for Elegance to the most elegant female visitor to the races. As you probably know, hats are grand tradition at equestrian sporting events, one that is also honored in Germany. Congratulations to Ines Wallraff for going home with a timepiece from the Saint-Imier Collection as well as a beautifully sunny day at the races.
 

Press release

Longines FEI World Endurance Championships at Euston Park

Euston Park, Suffolk (UK) / Saint-Imier (Switzerland), August 26th 2012 - Held across 160km of land in the beautiful grounds of the Euston Estate, the seat of the Duke and Duchess of Grafton, and several local landowners, the championships were truly a test of skill and stamina for both horses and riders.

The event saw a star studded field of riders and horses tackle the course in a single day across terrain such as forest tracks, river meadows and open farmland. The individual winner of the Longines FEI Endurance Championships 2012 was His Highness Sheikh Mohammed bin Rashid Al Maktoum on his horse Madji du Pont who completed the event in 7hr00min45sec with the UAE team winning gold followed by France and Oman respectively. Longines presented watches from the new Longines Saint-Imier collection to HH Sheikh Mohammed bin Rashid Al Maktoum as well as the four UAE team riders. Longines also presented a prize to the horse in the best condition after the race, won by Spanish competitor Ikland. The Longines Saint-Imier Collection has been inspired by the origins of Longines' watch-making tradition and the sleek lines and the distinctive lugs provide these new models with a subtle balance between classical and contemporary design.

Longines' passion for equestrian sports dates back to 1878 with the production of a chronograph engraved with a jockey and his horse. The Swiss watch brand has a vast experience in timing equestrian events. Seen on the racetracks in 1881 and extremely popular among jockeys and horse-lovers, this model, which enabled its user to time performances to the second, was already being used by most of the sports judges in New York as early as 1886. In addition, in 1926 the brand was appointed official timekeeper for the Concours Hippique International Officiel de Geneve for the first time. As an official partner and timekeeper at the Longines FEI World Endurance Championships, the famous Swiss watchmaker demonstrates a commitment to the world of equestrian sports, disciplines that represent its values of tradition, precision and elegance. For more than 80 years, Longines has taken part in over one hundred national and international equestrian events. The brand has established numerous partnerships around the world as timekeeper and partner of prestigious horse-shows and Longines' involvement in equestrian sport includes show jumping and flat racing as well as endurance.

Longines has been based at Saint-Imier, Switzerland, since 1832. It is celebrating 180 years of non-stop craftsmanship in 2012 and its watchmaking expertise reflects a b devotion to tradition, elegance and performance. It has generations of experience as the official timekeeper at world championships and as a partner of international sports federations. Over the years, the brand has built b and long-lasting links with the equestrian sports. Longines is a member of The Swatch Group S.A., the world's leading manufacturer of horological products. With an excellent reputation for creating refined timepieces, the brand, whose emblem is the winged hourglass, has outlets in over 130 countries.

Longines has been involved in the world of sport since 1878 and has vast experience of timing equestrian events. This expertise will now be put to use at four stages of the 2012 Global Champions Tour, namely in Doha, Valencia (Spain, 4th - 6th May), Wiesbaden, (Germany, 25th - 28th May) and Shanghai (China, 4th - 6th October). To mark this new association, Longines, which celebrates its 180th anniversary in 2012, is presenting a series of exceptional timepieces named after the company's birthplace, The Longines Saint-Imier Collection.
Speaking about this new partnership, Longines' President Walter von Känel said: "By becoming the official timekeeper of four stages of the Global Champions Tour, Longines strengthens its commitment to show jumping. We are proud to commit ourselves to a competition that gathers the most successful riders and horses."
Global Champions Tour President Jan Tops welcomed the new collaboration and said: "I am delighted to welcome Longines to four Global Champions Tour events this year. Longines has outstanding experience in the world of equestrian sport and I look forward to a successful relationship through 2012."

Founded by Olympic gold medalist Jan Tops in 2006, Global Champions Tour is the premier international show jumping circuit attracting the top-ranked riders and horses to its events in stunning locations around the world. Riders compete for some of the highest prize money in the sport and the shows are watched by millions on Eurosport worldwide. GCT has significantly increased the passion for show jumping in Europe, the Middle East and will travel to the Far East for the first time this year.
The partnership between the Swiss watchmaker and the Global Champions Tour enables Longines to draw on over a century of experience in sports timing. Longines can boast a long tradition of sports timing, which dates back to 1878, with the production of a simple column-wheel chronograph. Longines has opted to support equestrian sport because it combines strength, endurance, technique, precision and elegance, values that the brand holds dear. Its partnerships in equestrian disciplines include show jumping, horseracing but also endurance competitions.
Longines has acquired experience in equestrian timing, starting at the Geneva International Horse Show in 1926. Today, Longines is an official partner and timekeeper for many equestrian events, such as most of the CSIO of the Nations Cup show jumping competitions, the CSIO Barcelona, the Longines Equestrian Beijing Masters, the Longines Hong Kong Masters, the Emirates Longines Show Jumping League which includes the President Cup presented by Longines, as well as the Dubai Show Jumping Championship.

Longines has been based at Saint-Imier, Switzerland, since 1832. It is celebrating 180 years of non-stop craftsmanship in 2012 and its watchmaking expertise reflects a b devotion to tradition, elegance and performance. It has generations of experience as the official timekeeper at world championships and as a partner of international sports federations. Over the years, the brand has built b and long-lasting links with the equestrian sports. Longines is a member of The Swatch Group S.A., the world's leading manufacturer of horological products. With an excellent reputation for creating refined timepieces, the brand, whose emblem is the winged hourglass, has outlets in over 130 countries.

Located in Saint-Imier since 1832, Longines has established close links with the village that has seen the foundation and development of the firm. As the only watchmaking company that was set up and still remains in Saint-Imier, Longines has stayed true to its historical values: tradition, elegance and sport. Today, with The Longines Saint-Imier Collection, the brand is launching a series of exceptional timepieces fitted with mechanical movements that has sprung from the fertile area that constitutes the watchmaking heritage of its home territory.
The Longines Saint-Imier Collection has been inspired by the foundations of the watchmaking tradition on which the brand, known by its winged hourglass trademark, has been built. Longines was set up in 1832 in what was then a small village nestling in a valley deep in the Swiss Jura mountains: Saint-Imier. Right from the firm's early days, Longines Watch Co. Francillon Ltd. has played a central role in life in Saint-Imier, which has since become a watchmaking hub. The fate of Longines and the village of Saint-Imier has thus been closely interwoven. This long relationship has now been sealed by a collection of exceptional timepieces all fitted with mechanical movements: The Longines Saint-Imier Collection.

The shape of the case - inspired by a model dating from 1945 - is a common theme throughout the collection. The sleek lines and the distinctive lugs provide these new models with a subtle balance between classical and contemporary design. The Longines Saint-Imier Collection includes watches that show the hours, minutes, seconds and date, and chronographs, plus a prestige model featuring four retrograde functions as well as a day/night display and phases of the moon. All the models in this collection are fitted with mechanical movements whose intricate workings can be admired through the transparent sapphire back cover.
The versions that show the hours, minutes and seconds with a date aperture at 3 o'clock are available in steel, in steel and rose gold or in rose gold. With a choice of four case sizes (26 mm, 30 mm, 38.50 mm and 41 mm), including some set with diamonds all our customers will find a version that fits snugly on their wrist. The choice of dials includes black, silvered or white mother-of-pearl with diamonds index and, thanks to the Super-LumiNova coating on the hands, reading the time is never a problem. The watches in this collection are fitted on a black or brown alligator strap, or a steel or steel and rose gold bracelet, with a folding safety clasp, to match the dial.

The chronographs are fitted with an L688.2 column-wheel movement specially developed and produced by ETA exclusively for Longines. The case is made of steel, steel and rose gold or, for certain models, rose gold alone, and is available in two diameter sizes: 39 mm and 41 mm. The silvered or black dial shows the hours and minutes and has a small seconds at 9 o'clock and a date aperture as well as the chronograph functions: a centre sweep seconds, a 30-minute counter at 3 o'clock and a 12-hour counter at 6 o'clock. These chronographs are fitted on a black or brown alligator strap or on a steel or steel and rose gold bracelet, all having a folding safety clasp.
Finally, a prestige model embodies the quintessence of Longines' watchmaking know-how. This timepiece, with a diameter of 44 mm, houses calibre L707, specially developed and produced by ETA exclusively for Longines. There is a choice of a black or silvered dial featuring 12 Arabic numerals and showing four retrograde functions (day of the week at 12 o'clock, date on the right-hand side of the dial, second time-zone with a 24-hour scale on the left-hand side of the dial and a small seconds at 6 o'clock) as well as day/night and the phases of the moon. These exclusive models are mounted on a black or brown alligator strap, or a steel bracelet to match the rest of the design, all with a folding safety clasp.
Longines has been based at Saint-Imier, Switzerland, since 1832. It is celebrating 180 years of non-stop craftsmanship in 2012 and its watchmaking expertise reflects a b devotion to tradition, elegance and performance. It has generations of experience as the official timekeeper at world championships and as a partner of international sports federations. Over the years, the brand has built b and long-lasting links with the equestrian sports. Longines is a member of The Swatch Group S.A., the world's leading manufacturer of horological products. With an excellent reputation for creating refined timepieces, the brand, whose emblem is the winged hourglass, has outlets in over 130 countries.

Rome (Italy) - St-Imier (Switzerland) October 23rd 2011 - Longines, Official Timekeeper of the racecourse Capannelle in Rome is proud to announce the victory of Fabio Branca on Quiza Quiza Quiza at the Grand Prix Longines Lydia Tesio. The Swiss watch brand and Capannelle have revealed their partnership on October 20th during an event at the Palazzo Wedekind in the center of Rome. That same evening, Longines also awarded the prize "Premio Longines Lydia Tesio - Le Signore dell'Ippica" to six women active in the equestrian world. The elegant model The Longines Column-Wheel Chronograph was the official watch of the event.

In the warmth of the roman autumn, the racecourse of Capannelle welcomed the Grand Prix Longines Lydia Tesio this Sunday. The Italian rider Fabio Branca on the Italian horse Quiza Quiza Quiza has won this Group I race of 2'000 meters opened to 3 years old fillies. The jockey, the owner and the trainer of Quiza Quiza Quiza were presented with Longines watches. The whole day was marked by the elegance and the refinement among the public, true to Longines' slogan "Elegance is an attitude".
This race is dedicated to the memory of Donna Lydia, the first lady of the Italian horse racing and wife of the great thoroughbred breeder Federico Tesio. It was therefore logical that Longines awarded early that week the prize "Premio Longines Lydia Tesio - Le Signore dell'Ippica" to six great women, who have distinguished themselves in the equestrian world. It was on this occasion, on Thursday October 20th that the Swiss watch brand also announced its partnership with the racecourse of Capannelle as official timekeeper. The highlight of this cooperation was of course the Grand Prix Longines Lydia Tesio of this Sunday.

As official watch for this event, the brand selected a classical and refined model that perfectly reflects the precision and the beauty of equestrian sports. The Longines Column-Wheel Chronograph gives priority to classical and refined beauty. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. This model has a stainless steel, 39 mm diameter case that surrounds a silvered dial with 13 hour symbols. It displays the hours and minutes with a small seconds at 9 o'clock, as well as the date plus of course the chronograph functions: centre seconds sweep, 30-minute counter at 3 o'clock and 12-hour counter at 6 o'clock. This model is fitted on a dark brown alligator strap and is water-resistant to 3 bar (30 meters).

WORLDTEMPUS - 5 September 2011

Though Andrasch Starke raced on a total of nine different horses in nine of the ten races that took place yesterday as the exciting close to a wonderful week in Iffezheim / Baden-Baden, I kept betting on him in the wrong races. Starke, you see, won the race that counted, though not the race that I thought he would win after listening to experts in horse racing expound upon the recent past of the jockeys, horses, and trainers taking part in yesterday's Grosser Preis von Baden. This sixth and final day of racing on the Iffezheim track closed with a bang.

It was indeed Andrasch took the podium, triumphant on Danedream, in the race in which Longines offered a total of 250,000 euros and the prize of honor to the winners.
The Iffezheim week is a highpoint of the social calendar in the German state of Baden in addition to being the most important event on Germany's horse racing calendar. Therefore, it should come as no surprise that there is a grand prix ball to celebrate the sporting occasion. Longines, the event's timing partner, also took guests to the Saturday evening gala event emceed by German actor Sky du Mont ("Der Schuh des Manitou") and during which Gloria Gaynor ("I Will Survive") sang her hits.

If Longines had only been able to predict exactly which race Starke was going to win, I would have been able to partake more fully in the whole "grand prix" experience, though. Shouldn't there be a watch for that? Unfortunately, the Dolce Vita - the official watch of the Grosser Preis von Baden-Baden - wasn't quite outfitted with this function.

1960s: Diamonds-International AcademyDuring the nineteen sixties, no fewer than four Diamond Academy Awards were earned by Longines designs. In addition, Longines won in 1964 the Prix d'Honneur of the Swiss city of Lausanne, part of the events celebrating the Swiss National Exhibition, held every quarter of a century1970s: Golden Rose of Baden-BadenWhen the quartz revolution of the 1970s changed the industry forever, it took some time for designers, and of course their employers, to recover from an "everything is possible" mentality and return to their primary role, creating beauty on the wrist. Longines designers succeeded brilliantly, with Flore Marine (1970), Vagues (1970), Kleopatra (1975) and Volubilis (1978) all winning a prestigious German award, the Golden Rose of Baden-Baden.Design breakthroughs
In 1972, Paris-based French designer Serge Manzon created specially for Longines a series of solid silver watches. Even today, these avant-garde designs remain a source of inspiration for not a few watch manufacturers. One year later, a Longines model called Prototype won the coveted Prize of the City of Geneva award.Technical advances support aesthetic developments
By 1960 Longines set new records with the thinnest electromagnetic watch ever made. Nineteen years later, in 1979, its Feuille d'Or models, fitted with caliber L795, broke the two-millimeter thinness barrier to become the world's slimmest watch, measuring an astonishing 1.98 mm from front to back. The secret: a quartz movement totally integrated into the case.

Its soft silhouette is enhanced by the exquisite purity of the dial and the whole is illuminated by a play of sparkling diamonds. Graceful, magical, this is a model that will seduce women who appreciate contemporary, sophisticated elegance.

 
The Moon has been used to measure time by every civilisation; this night star is feminine, cyclical and eternal. A star that produces dreams! In many cultures the New Moon is a symbol of renewal when it marks the beginning of a new year or the arrival of spring. To pay tribute to this mystical star, the famous Saint-Imier watchmaker is launching an exquisitely fine interpretation of the magic of the Moon this year: the Longines PrimaLuna.
The subtle mystery of spring, the Longines PrimaLuna emerges from a wakening world. The Moon is no longer pale but iridescent, opaline, masterful. Sheherazade moves elegantly into position under the stars...

The delicate gleam of stainless steel, the rich hue of rose or yellow gold, or the blend of rose gold and steel. A sleek bracelet of steel, gold or steel and rose gold or a leather strap. A selection of heavenly dials: white, silvered or mother-of-pearl decorated with hour symbols, Arabic or Roman numerals or diamonds. And finally, three hands, blued, gilded or rose, that marks the passing of time. As multifaceted as the modern woman, the Longines PrimaLuna range offers a selection of models in four sizes.

This ladies' watch is at the same time a piece of jewellery. The pleasing curves of the case are enhanced by a play of diamonds. Precious pieces of pure carbon that glitter with fascination... so feminine! Similarly, the white mother-of-pearl dials of the most sophisticated models are also decorated with sparkling teardrops that will seduce any woman who appreciates diamonds.
Resolutely elegant, contemporary, subtle and carefree. The new Longines PrimaLuna offers to every woman, every modern Sheherazade, to each luminous, unique female a magical world represented by this new collection of exquisite models.