Discount Replica Longines Automatic, Replica Longines Automatic WristWatch

Longines Lyre 35 Automatic Yellow (L4.760.2.11.7)

I have been looking for a Longines Lyre 35 Automatic Yellow (L4.760.2.11.7) watch that has sliver and black....and boy did I find a winner. This watch is beautifull!!

---- [Rating: 5 / 5 stars]

Review by Christina R, From United Kingdom Chatham

Longines Master Collection Date 36 Stainless Steel MOP (L2.518.4.88.6)

bought this gift for my sister's b'day..she loved it! She's a FOSSIL watch collector...the only thing is she doesn't like the band..it's tOOooo yellow for herOtherwise, she's wearing it

---- [Rating: 5 / 5 stars]

Review by andreal hill, From United States Ny,springfield Gardens

Longines Saint-Imier Date 30 Pink Gold (L2.563.8.59.3)

This Longines Saint Imier watch is so much more beautiful in person, The picture and video cannot do do it justice. All of Heidi's watches are wonderful pieces.

---- [Rating: 5 / 5 stars]

Review by Anja M, From USA Calabasas

FEI's Top Partner Longines timed the victory of the German riders at the Longines FEI European Eventing Championship 2015 in Blair Castle, in the presence of Her Majesty The Queen Elizabeth II, who presented them the medals. The winners received team gold by more than 50 penalties and the matchless Michael Jung captured the fifth individual title of his career.

This equestrian event took place in the Scottish Highlands from 10 to 13 September 2015 and the Swiss watchmaker was associated to it as the Title Partner, Official Timekeeper and Watch. In addition, Longines is also involved as Official Partner, Timekeeper and Watch in both eventing competitions CCI4* Luhlmuhlen and CIC3* Luhlmuhlen in Germany.

The Official Watch in Blair Castle was a stainless steel Longines Conquest Classic Moonphase watch. This model houses a self-winding mechanical chronograph movement, a true symbol of precision and technique. Its refined silvered dial displays the moon phases, echoing the excellence and elegance of the equestrian sport stars.

On the occasion of the 2015, Longines also set a new clock at the start of the cross country round. This clock displays the countdown until the start of each run, which is determined at a fixed time. The new device also beeps the last five seconds prompting the rider to start the run, which should not occur before the last beep.

Once again drawing from its long watchmaking tradition, Swiss watchmaker Longines is reissuing one of its period time pieces as a new addition to the Longines Column-Wheel Single Push-Piece Chronograph line. Longines' exclusive single push-piece column-wheel movement is housed in the sober watch case of this new model.

The transparent steel case back with a diameter of 41 mm reveals the minutiae of Longines' signature watch movement. The blued finish column wheel shows its perfectly symmetrical profile within this exclusive calibre. A single push-piece is used to control the chronograph's functions, reinforcing this model's sleek design. This refined chronograph also features a tachymeter scale.

The Longines Column-Wheel Single Push-Piece Chronograph displays a sober elegance, much like the model that inspired it. Available in black matte or white lacquer, its dial bears black or white contrasting Arabic numerals and a tachymeter scale. Its rhodium-plated or blued finish steel hands stand out, ensuring perfect reading. A black or brown leather strap completes this model.

For the sixth successive year, Longines is inviting 16 promising young tennis players under the age of 13 - coming from 16 different countries - to showcase their talent in a competition worthy of the very greatest professional players: the Longines Future Tennis Aces tournament.
Held from 28th to 30th May, the 2015 tournament, enhanced by former French tennis player Arnaud Clement as its patron, will pit 16 youngsters against one another on a clay court installed in front of the Eiffel Tower. The winner will be awarded with a Longines watch, the tournament cup and an annual scholarship until his 16th birthday.
In addition, the final of the "Rendez-vous a Roland Garros" circuit, with which Longines has partnered for the first time this year, will be held on the very same court. The winners will receive a Wild Card, allowing them to compete against the best international players in the French Open's Junior tournament.

The visit to Paris for these future champions will start on 26th and 27th May with the Longines Academy, a training camp that will give them the opportunity to familiarise themselves with playing on clay and to receive precious technical tips from two specialists in the sport. Throughout the week, the players will receive encouragement from Arnaud Clement, who the finalists will get the chance to play against in the exhibition match to be held after the tournament's final on Saturday 30th.

The Longines Future Tennis Aces tournament is held during the first week of the French Open at Roland-Garros, of which Longines has been the Official Partner and Timekeeper since 2007. To mark this top-level sporting event, Longines is highlighting a new steel chronograph model, the Conquest Classic Moonphase, housing a self-winding mechanical movement.

This year, Longines has become the partner of the "Rendez-vous a Roland-Garros" tournaments being held in China and Brazil. These competitions aim to identify the best players on clay from their countries with a view to allowing them to fulfil their dream of participating in one of the most prestigious tournaments in the international tennis calendar. The two winners of each tournament (one male and one female) will play against one another in the competition's finals to be held in Paris on May 24, on the same court as the Longines Future Tennis Aces event.

Renaud de Retz, born in France in 1973, holds a diploma in international business and management from the European Management School in Paris. It was in France's capital that he began his watchmaking career, as sales executive for Longines, then as marketing executive for Jaeger-LeCoultre. In 2000 he moved to Switzerland to join the management of the LVMH group. In 2003 Renaud de Retz became one of the founders of Neuchâtel brand Hautlence, from which he withdrew in 2010. He then helped to set up jewellery brand Reglisse, before returning to watchmaking in 2013 as CEO of Ernest Borel.

As the Official Partner of the International Gymnastics Federation (FIG), Longines was the Official Timekeeper for the 45th Artistic Gymnastics World Championships, held in Nanning, China. During this world class event, the brand awarded the Longines Prize for Elegance to Kohei Uchimura (Japan), winner of the all-around title for the fifth year in a row and Yao Jinnan (China), silver medalist in the team competition. In addition, Longines Ambassador of Elegance Aaron Kwok came to congratulate the Chinese men's team on delivering a brilliant performance and winning the World Championships title.

Set up in 1997, the Longines Prize for Elegance is aimed at honouring the most elegant and charismatic sportswomen and men. Apart from purely technical considerations, the criteria applied by the jury are based on grace, harmonious movement and emotion during the performances. The winners of the Longines Prize for Elegance received a trophy, a Longines watch, as well as cheque worth US$ 5,000.

Symbolising the contemporary elegance of the brand, the Conquest Classic collection highlighted this important international competition in Nanning. Housing a mechanical calibre, the Official Watch of the event displays a white mother-of-pearl dial and 12 diamond indices. This magnificent timepiece in steel and rose gold cap is the perfect illustration of the famous Longines slogan: "Elegance is an attitude".

Longines first became involved in gymnastics in 1912, when it launched an innovative electro-mechanical timing system. For over twenty years the brand has been the official partner and timekeeper for artistic and rhythmic gymnastics competitions organised by the International Gymnastics Federation.

Longines is proud to welcome Yana Kudryavtseva and Giulia Steingruber, both exceptional gymnasts, the former in rhythmic and the latter in artistic, to the prestigious family of Longines Ambassadors of Elegance.

The Swiss watch brand Longines officially presented on 14 August 2014 at Saint-Imier (Switzerland) its two new, Yana Kudryavtseva and Giulia Steingruber, during a day's visit to the premises of the brand. They will represent a model in steel and rose gold from the Conquest Classic collection. Housing a mechanical calibre, this watch features a white mother-of-pearl dial and 12 diamond indices.

Russian gymnast Yana Kudryavtseva, known for her clean technique and light execution was the youngest rhythmic gymnast to ever win the World Championships in 2013 at 15 years of age.

While Giulia Steingruber, voted Swiss Athlete of the Year in 2013, has been excelling at the European Championships, notably in winning the gold medal in the vault two years in a row, in 2013 and this year in Sofia, Bulgaria, where she also won the bronze medal in the floor exercise.

Embodying at the same time elegance and precision, grace and dynamism, Yana and Giulia perfectly represent the core values of Longines, as stated in its slogan: "Elegance is an Attitude".

52 years after its first association with the Games in Perth, Australia, Longines renews its support to this multi-sport event, taking place from 23 July to 3 August in Glasgow. Involving 71 teams of athletes from the Commonwealth of Nations and Territories, this will be the largest competition ever held in Scotland.

Longines will provide the On Venue Results (OVR) service that includes the handling, the processing and the broadcasting of the official times and scores of the different sport events.

Timekeeping itself is only a modest part in the global picture and Longines will rely on its long-lasting experience in complete data handling for Glasgow 2014. Any score, distance, name, team, ranking and time requires technology to instantly process and distribute it as TV graphics for television networks. Scoreboards and displays will be spread around the different sporting venues, and the Commentator's Information System (CIS) will make available to rights holding broadcasters comprehensive information about the competitions, statistics and results.

The Official Watch of Glasgow 2014 will be a chronograph in steel from the Conquest Classic collection, housing an exclusive mechanical column-wheel calibre. With a diameter of 41 mm, its black dial is set with one arabic numeral and 11 applied indices with Super-LumiNova®. It displays the hours and the minutes, a small second at 9, a 30-minute counter at 3, a 12-hour counter at 6 as well as the date at 4:30. Just as the entire Conquest Classic collection, this timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

Founded in 1955, the Federation includes 25 member countries and its aim is to promote and develop international races for amateur riders. Under the terms of this new agreement, Longines will be the official partner and watch for the FEGENTRI. Moreover, Longines will lend its name to the World Championships for male and female riders and to the corresponding rankings - the Longines World FEGENTRI Championship Rankings for Lady Riders and the Longines World FEGENTRI Championship Rankings for Gentlemen Riders.

The FEGENTRI organises two World Championships, one for female and one for male riders, which are held in seventeen countries in Europe, North America, Asia and Africa at some of the most prestigious racecourses in the world. The top amateur riders from each member country are invited to take part. These amateur riders come from very varied backgrounds and each of them has a full-time occupation alongside his or her racing activity. Both championships, the Longines World FEGENTRI Championship for Gentlemen Riders and the Longines World FEGENTRI Championship for Lady Riders comprise a series of flat and jump races.

The President of the FEGENTRI, Nathalie Belinguier commented: "This new partnership is an important sign of recognition for all the members of our Federation. Longines is involved in many prestigious equestrian events around the world at the professional level. We are delighted to be associated to them for the world championships for amateur race riders."

Walter von Känel, President of Longines added: "With this partnership, we add a new aspect to our passion for equestrian sports. We think that supporting amateur riders is totally in the vein of our slogan "Elegance is an attitude". We are very happy to associate our name with the FENGENTRI."

This new partnership is part of Longine's continued commitment to the world of equestrian sport. As the partner of many events worldwide, Longines has demonstrated its passion for equestrian sports since 1878. That was the year the brand created its first chronographs, one of which was decorated with a jockey and his horse engraved on the back cover. These timepieces made it possible to time horses to the second and were used at racecourses from 1881 on; they proved to be extremely popular among both jockeys and race-goers.

As part of the Longines Heritage Collection, The Longines Column-Wheel Single Push-Piece Chronograph models recall the very first chronograph wristwatches created by the brand in 1933. These timepieces housed the 13.33z calibre, the first chronograph movement made by Longines to equip wristwatches.

The Longines Column-Wheel Single Push-Piece Chronograph model houses the L788 calibre, a monopusher movement developed by ETA exclusively for Longines and which, like its illustrious predecessor, is equipped with a column-wheel and measures 13¼ lines. All the chronograph functions can be controlled by simply pressing the single push-piece.

The Longines Column-Wheel Single Push-Piece Chronograph comes in three versions, all with a 40 mm diameter. Two versions, one in steel and one in rose gold, feature Arabic numerals, and a third version, also available in steel, displays Roman numerals. The single push-piece, inserted into the fluted crown, recalls the original timepieces. The white dials are adorned with painted black numerals and a red "12", in a direct reference to the dials of the period. They are completed by two counters, at 3 and 9 o'clock, together with a date aperture at 6 o'clock and blued hands.

The cases are a particularly interesting feature of these timepieces. Two of the models have a well-rounded case, available in steel and in rose gold. Taking its inspiration from an historic timepiece, the third model in steel is fitted with moving lugs. This version has a thicker case with a more angular profile. On all three versions, the movement's blue column wheel can be admired through the transparent sapphire crystal case back. All models of The Longines Column-Wheel Single Push-Piece Chronograph are fitted with a brown alligator strap.

The cushion-shaped 40 mm case elegantly surrounds the dial, which is thoroughly vintage and true to the original model. 

The Longines Heritage 1973 houses calibre L688, a column-wheel chronograph movement developed and produced by ETA exclusively for Longines. 
 

The black dial of the Longines Heritage 1973 boasts a play of contrasts. Two silvered counters were included at 3 and 9 o'clock. The applied hour symbols are decorated with a fine black line and a dot of Super-LumiNova®. These are interposed and balanced out by a minute-circle, also of fine black lines. A blue tachometric scale surrounds the dial, adding a subtle touch of colour to the whole.

The Irish horse owner, trainer and breeder Jim Bolger was awarded the trophy and an elegant Longines watch from hands of Mr. Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines, and Mr. Louis Romanet, IFHA Chairman. The Swiss watch brand is the Official Partner and the Official Watch of the IFHA, as well as the Title Partner of the Longines World's Best Racehorses Rankings.
Mr. Jim Bolger has captured many big races across Europe in the last three decades. He has made a huge impact on the horseracing industry as a trainer, as a breeder, as an owner and as an educator of jockeys and trainers.

Kristian Haagen: Mr. Von Känel, Longines seem to be doing very well these days. Do you recall having experienced such a favourable period during your time as CEO for Longines?

Walter von Känel: Well, in 2003 Longines sold watches for CHF 300 million and nine years later we sold watches for CHF 1.2 billion. In doing that I reached my target, as I wanted Longines to sell one million units in 2011 and to reach the one-billion Swiss franc mark in 2012.

That makes Longines the fourth best-selling Swiss watch brand after Rolex, Omega and Cartier, with Tissot just behind Longines. We are the Swiss watch industry's billionaires.

These are indeed impressive numbers, not least in light of the difference in prices compared to the top three brands…

The entry level for Longines models ranges from CHF 700 to CHF 900. Our best-selling watches, which represent 45 per cent of our sales, are priced between CHF 1,500 and 3,000, while 12-15 per cent of our sales are in the CHF 3,000 - 4,500 bracket.

What about the gender mix?

Longines is a 50-50 brand, meaning we produce equal numbers of watches for men and women. Longines has always been big on "pairs" watches. This goes for all our collections, except of course the Dolce Vita and Prima Luna which is only offered as a ladies' watch.

How does Longines meet the new challenges of the Swiss Made regulations?

While there is a lot of confusion regarding these rumours, things are very clear for us at Longines. Right now the regulations require that 50 per cent of the watch should be assembled and/or produced in Switzerland. We (Editor's note:Swatch Group) will however be inventing heavily in case production machinery and my goal is to offer all Longines watches with a 60-40 percent ratio in terms of Swiss and Asian production. These figures, which does not include bracelets, but covers hands, dials, cases etc, are definitely reachable for Longines within just a few years. And we will produce at costs similar to current Asian production costs. Of course all our movements are already made in Switzerland (Editor's note: ETA).

What has been your biggest achievement in your 25 years as president of Longines?

Undoubtedly reaching the CHF billion mark that makes the brand a billionaire!  

Churchill Downs Racetrack, home of the world famous Kentucky Derby and Kentucky Oaks, has entered into a long-term agreement with internationally renowned Swiss watchmaker Longines to serve as Entitlement Partner of the Kentucky Oaks and to retain its role as Official Watch and Timekeeper of the Kentucky Derby. As a result of its existing and expanded partnership, the Kentucky Oaks has been renamed the "Longines Kentucky Oaks," and Longines is the Official Timekeeper of Churchill Downs Racetrack. Longines will host multiple events surrounding Longines Kentucky Oaks Day, Friday, May 3, 2013, and the famed "Run for the Roses," Saturday, May 4, 2013.
As it has in the past, Longines will award watches from the elegant Longines Saint-Imier Collection to the winning horses' owner, trainer and jockey on both race days. A Longines digital countdown clock is currently featured on the Churchill Downs website, www.KentuckyDerby.com, as the official countdown to the "Greatest Two Minutes in Sports." Represented by tennis legend and longtime Ambassador of Elegance Stefanie Graf, Longines will have a b presence throughout Churchill Downs and other Derby-affiliated events including Taste of Derby, the Longines Kentucky Oaks Fashion Contest and the Winner's Party. Additionally, Longines will sponsor the Churchill Distaff Turf Mile presented by Longines on Kentucky Derby afternoon and will have timepieces and branded clocks on display throughout the Churchill Downs facility. The brand's logo will also be prominently featured on the official Kentucky Derby Red Carpet, racetrack and other surrounding areas.
Longines Kentucky Oaks 139 is the Kentucky Derby's $1 million companion race for 3-year-old fillies at 1 1/8 miles and is televised on NBC Sports from 5-6 p.m. (ET) The Longines Kentucky Oaks features a "Ladies First" theme, continuing the "Pink Out!" tradition which encourages all attendees to wear pink to the track. The Longines Kentucky Oaks Fashion Contest will celebrate elegant Derby style and will award one lucky woman who successfully models her own personal ensemble on the "pink carpet" a stainless steel and rose gold Longines Saint-Imier Collection watch featuring a stunning diamond bezel.
"Longines Kentucky Oaks Day is all about the ladies," said Churchill Downs President and CEO Kevin Flanery. "Our female fans continue to respond favorably to the new traditions of fashion and fun that we have been bringing them over these last few years, and we feel that the elegant Longines brand is a natural fit for the feminine spirit of the Longines Kentucky Oaks."
"Our passion at Longines is equestrian sports, so we are delighted to return for a third year as the Official Watch and Timekeeper of the Kentucky Derby and to expand our partnership to include the Longines Kentucky Oaks," said Longines President Walter von Känel. "This partnership embodies the Longines brand image and philosophy stated in its slogan 'Elegance is an attitude.'"

Longines Kentucky Oaks day activities:
"Pink Out!" Tradition Continues
The official color of the Longines Kentucky Oaks is pink in celebration of all the ladies. The Pink Out encourages all Oaks attendees to wear pink or incorporate pink into their attire to show their support for cancer survivors. Churchill Downs will be decked out in pink as well, including pink-colored bunting, flower beds, flags and jockeys' and pony riders' apparel. Churchill Downs bugler Steve Buttleman will sport a pink uniform as he calls horses to the post throughout Longines Kentucky Oaks Day.
Longines Kentucky Oaks Fashion Contest
Ladies of all ages in attendance on Longines Kentucky Oaks Day can enter the Longines Kentucky Oaks Fashion Contest for the chance to win a stainless steel and rose gold Longines Saint-Imier Collection watch featuring a stunning diamond bezel. Entrants showcasing their finest Longines Kentucky Oaks attire will be judged on the "Pink Carpet" inside Gate 10. Participants are judged by how well they incorporate pink into their ensemble. Coverage of the contest appears on NBC Sports Network.
Survivors Parade presented by Kroger
The 2013 Survivors Parade presented by Kroger provides some of the most memorable and touching moments as cancer survivors invited by Churchill Downs parade along the main track just moments before the running of the Longines Kentucky Oaks. This year, Churchill Downs has invited back participants from the 2012 Survivor Parade which was interrupted by storms last year.  
$1 Million Longines Kentucky Oaks
Kentucky Oaks Day - an unofficial Louisville holiday with many schools and businesses closed - is the third largest attended horse race in America only behind the Kentucky Derby and Preakness Stakes. In 2012, 112,552 attended the festivities, which marked the 12th time in the last 13 years that attendance topped the 100,000 mark. With a $1 million guaranteed purse, The Longines Kentucky Oaks is the most lucrative American horse race for 3-year-old fillies. Twenty-six Oaks winners have gone on to be crowned with an Eclipse Award as North America's champion 3-year-old filly and nine are enshrined in racing's Hall of Fame.
The lofty purse reflects the Oaks' status and importance as a sports and entertainment event. Wagering on the 12-race card in 2012 was a record $39.9 million, which included an unprecedented $11.8 million on the Oaks alone. The maximum number of starters in the race is 14, and at least 13 fillies have been in the starting gate for five of the last seven years. The winner receives a silver trophy, a garland of pink star-gazer lilies and an estimated $564,200 payday.

Under the new agreement - which marks the biggest sponsorship deal ever brokered by the FEI - Longines becomes the Official Top Partner, Official Timekeeper and Official Watch of the FEI. Longines will take on a number of key FEI properties including the title sponsorship of the FEI World Cup™ Jumping before the start of the new season in October 2013. 

An official signing ceremony will take place in Lausanne (SUI) on 15 January 2013, when the contract will be signed jointly by FEI President HRH Princess Haya, and Mrs Nayla Hayek, Chair of the Swatch Group Board of Directors. Full details of the agreement will be unveiled as part of the signing ceremony in January 2013. 

"I am totally thrilled to welcome Longines as the FEI's first Top Partner. This is the beginning of a new era for our sport and the FEI," FEI President HRH Princess Haya said. "Longines has always had a huge presence in our community and our new partnership is a true celebration of our shared passion. This is an immense moment for the FEI. This long term partnership with Longines will completely revolutionise the way we are able to produce our sport, across all of our disciplines. I am enormously grateful to Mrs Nayla Hayek and her Board for recognising the incredible potential and possibilities of the ever- growing equestrian sport. " 

Nayla Hayek, Chair of the Board of Directors of the Swatch Group, commented: "We are delighted to have concluded this strategic and historic partnership with the FEI. It reinforces the traditional and long-lasting commitment of Longines in equestrian sports and makes the brand a major player in this field. We are looking forward to being involved in the great events organised by the FEI. This multi-faceted partnership also provides us with a great platform to strengthen the Longines brand presence worldwide. I would like to express my deepest appreciation to HRH Princess Haya and the Board of the FEI for giving Longines their trust."

About Longines

Longines has been based at Saint-Imier (SUI) since 1832 and is celebrating 180 years of non-stop craftsmanship in 2012. Its watchmaking expertise reflects a b devotion to tradition, elegance and performance. It has generations of experience as the official timekeeper at world championships and as a partner of international sports federations. 

Longines has established a network of links with the world of sport timekeeping which has enabled it to offer its skilled services to various prestigious sports during the 20th century. Today, it follows its vocation in the field of sports timing, namely in gymnastics, archery, alpine skiing, equestrian sports and at the French Open at Roland-Garros. 

Longines' passion for equestrian sports began in 1878, when a timepiece was made with a horse and jockey engraved on the watch face. Over the years, the brand has built b and long-lasting links with equestrian sports. In 1926, for the first time, the brand was involved as timekeeper for the Official International Equestrian Competition of Geneva. Today, Longines' involvement in equestrianism includes Jumping, Endurance and flat racing.

Longines is a member of The Swatch Group S.A., the world's leading manufacturer of horological products. With an excellent reputation for creating refined timepieces, the brand, whose emblem is the winged hourglass, has outlets in over 130 countries.

About FEI

The Federation Equestre Internationale (FEI), founded in 1921, is the international body governing equestrian sport recognised by the International Olympic Committee (IOC). Equestrian sport has been on the Olympic programme since 1912 with three disciplines: Jumping, Dressage and Eventing. The FEI is based on the principle of equality and mutual respect between all 133 affiliated National Federations, without prejudice to race, religion or internal politics.

The FEI is the sole controlling authority for all international events in Dressage & Para-Equestrian Dressage, Jumping, Eventing, Driving & Para-Equestrian Driving, Endurance, Vaulting, and Reining. The FEI establishes the regulations and approves equestrian programmes at Championships, Continental and Regional Games, and the Olympic and Paralympic Games. The Federation promotes equestrianism in all its forms and encourages the development of the FEI equestrian disciplines throughout the world, keeping the welfare of the horse at the heart of all its activities.

"The primary mission of the FEI is to advance the orderly growth of equestrian sport worldwide by promoting, regulating and administering humane and sportsmanlike international competition in the traditional equestrian disciplines" - FEI Mission Statement. 

WATCH THE VIDEO

Elegance has always been one of Longines' core values, as can be seen in the brand's timepieces, famous for their clever balance of refinement and classical design. The Australian actor Simon Baker, who joined the family of Longines ambassadors of elegance last June, is the perfect embodiment of the very essence of elegance. In the second part of Longines advertising campaign, he is featured wearing a three-piece suit in a city apartment. On his wrist, the Longines Master Collection Moon Phases adds a touch of refinement to the scene. This emblematic model perfectly represents Longines' watchmaking heritage and know-how.

When asked to define his idea of elegance, Simon Baker emphasises that "Longines' motto "Elegance is an Attitude" is a way of being - the way you carry yourself and the perception you give off. For me, elegance means being self-confident, being able to feel comfortable in all situations and always being true to yourself. Elegance involves staying curious, keeping one's self control and above all enjoying life!"

With his natural charm, Simon Baker lends a new brilliance to The Longines Master Collection Moon Phases model. Fitted with a self-winding calibre, this timepiece, with a diameter of 42 mm, is mounted on a brown alligator strap. The silvered dial, subtly decorated with a fine barleycorn motif, contrasts bly with the moon phases display and the blued hands - a fount of elegance in itself..
The final part of the advertising campaign will be revealed in a few months' time, with a new series of exclusive photos of Simon Baker.

Longines proudly presents the winners of the 2011 Longines Press Award for Elegance. To round up the season, the Swiss watch brand awarded Beezie Madden (USA) and Eric Lamaze (CAN) at the CHIO Rotterdam, the final stage of the season. Longines would like to congratulate them on their distinctive elegance as well as on their exceptional sporting performance throughout the 2011 Nations Cup season. American rider Beezie Madden also won the Longines Grand Prix Port of Rotterdam.

Longines is proud to have served for the sixth consecutive time as official partner, timekeeper and title sponsor of the Longines Grand Prix Port of Rotterdam at the CHIO Rotterdam.
Among the best performing riders throughout the six previous CSIO events (La Baule, Rome, St. Gallen, Falsterbo, Hickstead and Dublin), Beezie Madden (USA) on Coral Reef Via Volo and Eric Lamaze (CAN) on Hickstead convinced the international jury of equestrian experts most with their incomparable elegance at the CHIO Rotterdam.
Beezie Madden said: "I am very happy to have won the Longines Press Award for Elegance. To me, when you ride with elegance, it means that you probably do most things right with your horse".

Eric Lamaze said: "I was surprised to be awarded with this prize. I am very thankful and honoured. I have to say my horse Hickstead is very elegant and it was very helpful."
Both riders have been awarded yesterday the 2011 Longines Press Award for Elegance receiving a trophy, a set of Longines watches and a cheque for 20,000 Swiss francs.

Beezie Madden has been the queen of the day as she also won the last Grand Prix Longines of the season, namely the Longines Grand Prix Port of Rotterdam. Eric Lamaze also achieved a great performance in Rotterdam by winning two competitions.
Despite the difficult weather conditions, the CHIO Rotterdam was very successful. A brand new grandstand has been inaugurated on Friday 26th August in presence of Prince Willem Alexander.

1980s: More ultra-thin designsTechnical innovation marked the start of the decade and opened new areas to pioneering design. In 1980 the creation of a diminutive movement, caliber L960, designed for women's watches, gave Longines' creative teams fresh impetus, resulting among other successes in a silver medal at the Bijhorca jewelry and watch salon in Paris. Longines' "Clip" design also won the Montres et Bijoux de Geneve prize that year.In 1982 Longines celebrated its 150th anniversary with a collection of ultra-slim gold watches called Agassiz. Only 3 mm thin yet water-resistant. These models have remained in the Longines collection since under the name of La Grande Classique de Longines.By 1983, steady research and development miniaturization efforts yielded caliber L961, a tiny baguette movement barely 1.75 mm thick, leading to the design of breathtakingly slim women' s watchesLongines and Ferrari
1982 saw the birth of a new advertising campaign featuring a special collection dedicated to Longines' partnership with the Ferrari Formula 1 Racing team. The advertisement for this collection was photographed at the fabled Paris restaurant La Grande Cascade.The conquest of precision
In 1984, Longines launched its Conquest line fitted with the VHP (Very High Precision) movement developed by Longines. Thanks to their thermocompensating design, VHP models are 5 to 10 times more precise than a normal quartz watch.Longines and the world of gymnastics
After having timed a great number of gymnastics events, starting with its initial efforts at the 1912 Swiss Federal Gymnastics Meet in Basel, Longines in 1989 became the official partner, timekeeper and data-handling operator of the International Gymnastics Federation (FIG) and the European Gymnastics Union (UEG). In 1997, it awarded its first Longines Prize for Elegance in gymnastics at the World Rhythmic Gymnastics Championships in Berlin, Germany, to Russian gymnast Yanna Batyrchina.1990s: La Grande Classique de LonginesBased on its Agassiz designs in gold, Longines launched its La Grande Classique de Longines collection of ultra-slim designs in stainless steel."L'Elegance du temps depuis 1832"
With the introduction of the now-established Longines DolceVita collection based on Longines models from the 1920s and 1930s, Longines introduced its baseline, "L'Elegance du temps depuis 1832" (Elegance in Time since 1832) in 1997.Cadran d'Or
The Longines DolceVita chronograph won the prestigious French prize, Cadran d'Or, in the "Men's Luxury Watch" category in 1999."Elegance is an attitude"
Two years later came the launch of the current "Elegance is an attitude" advertising campaign featuring legendary stars of the silver screen Audrey Hepburn and Humphrey Bogart along with icons of contemporary elegance representing various cultural backgrounds.

1920s: Elegance in communicationDuring the 1920s and 30s, Longines accumulated design experience while new movement shapes prompted a new generation of Longines watches featuring Art Deco geometry and trim rectangular or square cases. Such models were featured in 1928 in the first Longines advertisements, with "Elegance" as its unique selling proposition. During that period, Longines launched three of its most memorably elegant watches, enhanced with diamonds and sapphires, which years later were reintroduced in a special limited vintage edition to celebrate 170 years of Longines elegance in watchmakingThe first nonstop transatlantic flight timed by Longines
In 1927, Charles A. Lindbergh made the first solo and nonstop transatlantic flight from New York to Paris, timed by Longines. In 1931, he designed a new instrument for Longines that earned a place in history as the hour-angle air navigation watch.Longines and equestrian events
In 1926, Longines participated in its first International Horse Show in Geneva, Switzerland. This event marked the start of a long and intense relationship between elegant equestrian sports and Longines, resulting in the first award, in 2000, of the Longines Prize for Elegance in equestrian sports at the Jumping International de Cannes, in southern France.1930s: Feminine elegance in aviationThe nineteen thirties saw a number of flying exploits succeed with timekeeping support from Longines. One adventurer of the skies equipped with a Longines timepiece was Amelia Earhart, who in 1932 was the first woman aviator to fly from Newfoundland to Ireland. The exploits of the aviation pioneers of the period inspired Longines in 1938 to design a second navigation instrument, called the siderograph

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Saint-Imier, 18th February 2009 - Married in real life, the two tennis legends and Longines Ambassadors of Elegance, Andre Agassi and Stefanie Graf, have united on screen for the brand's latest advertising campaign shot in December 2008. The previous year Andre Agassi joined the family of Longines' ambassadors. The first spot showed the tennis star and the children supported by Agassi's charity, the Andre Agassi Foundation. The humanitarian ideals of the famous watch manufacturer and those of Agassi have a lot in common.

One year later, tennis legend Stefanie Graf also became a Longines Ambassador of Elegance. Under the dazzling Las Vegas sun a second film adventure began. Mandy Walker captures the magic of the couple's visit to the Andre Agassi College Preparatory Academy.

Longines' history is closely linked to that of sports timekeeping. As the official partner of the legendary Roland Garros tennis tournament since 2007, the brand has yet again reinforced its links with the world of tennis by choosing Andre Agassi and Stefanie Graf as its Ambassadors of Elegance.

The couple share the watch brand's values of excellence, elegance, beauty and compassion, thus the perfect embodiment of Longines' famous slogan "Elegance is an attitude". By supporting the two tennis legends' charities Longines is demonstrating once again its humanitarian commitment.

Early December saw the start of filming in the warmth of the Las Vegas sun with the young director Terry Hall in the driver's seat. An advertising spot, but at the same time a real film, it captures the genuine heart-felt generosity and empathy of the couple. The commitment of Andre and Stefanie can be clearly seen in the work that their respective foundations do to help disadvantaged children.

Followed by Mandy Walker's camera, Andre Agassi visits various classes at the Andre Agassi College Preparatory Academy, which is supported by his Foundation. The youngest pupils are having a drawing lesson. After a good deal of laughter, the children concentrate on their masterpieces. Agassi looks at their work closely. The budding artists don't seem to be particularly intimidated by their famous visitor nor by the presence of the film crew.

For most of them, it is actually their second experience of filming because they were also featured in the first film made in 2007. What is more, the children are not acting because most of the little stars are students at the school that bears Andre Agassi's name. Mandy Walker zooms in on the tiny faces. A little girl looks at her quite openly and says "I learn effort." A young boy says "I learn respect."

The scene changes: a lawn basking in the sun, an ancient tree. The radiant Stefanie Graf is sitting with a group of children who are also drawing. Ms. Graf smiles and casts a caringeye over the group. The children speak to the camera again: "I learn to be myself," says one. A boy sitting next to Stefanie says "I learn to conquer my way." Stefanie looks at his drawing and realises that he is drawing her! A portrait of Andre then appears alongside hers.

The film ends with a close-up of the couple, who announce in unison "It's time to give a bit of your time to others" as an echo the Longines slogan appears on the screen and offers the final word: "Elegance is an attitude". The film offers a few moments of intimacy, generosity, humanity and sharing between the Swiss watch manufacturer and its two ambassadors.

"The Andre Agassi Foundation"

"Children for Tomorrow"

Children for Tomorrow Foundation is a non-profit that provides assistance to children and families who have become victims of war, persecution, and violence by helping to heal the psychological wounds within. The Foundation was established 1998 by Stefanie Graf in cooperation with the Outpatient Clinic for Refugee Children and their Families at the University Clinics of Hamburg-Eppendor.