High Quality Longines Automatic Replica Watches, Fashion Longines Automatic Watches

Longines La Grande Classique Quartz 37 Stainless Steel (L4.766.4.11.6)

I bought this Longines La Grande Classique watch for myself and I am happy with my purches. I wish the daimonds were a little more sparky and larger in size. I love it for the reasonable price and its similar look to the one starts with letter C,

---- [Rating: 5 / 5 stars]

Review by joseph godek, From Netherlands Geldrop

Longines DolceVita 20 Quartz Two Tone Pink (L5.155.5.97.7)

Diane you put your name on this watch you make better quality items than this one.Cost to much to return so I am going to keep it priced way to much for this kid type watch $10 is all its worth.

---- [Rating: 5 / 5 stars]

Review by Josh i, From Hongkong Ha Noi, Viet Nam

Longines Conquest Automatic 39 (L3.656.4.76.6)

Love this Longines Conquest Automatic 39 (L3.656.4.76.6) watch, but....the strap broke. Granted it was 2 years old, but I can't run with it now. I still use it as an alarm in the morning. Why not have a replaceable strap Timex....duh!!!

---- [Rating: 5 / 5 stars]

Review by JamJelly, From Greece Thessaloniki

As the Title Partner, the Official Timekeeper and the Official Watch of the event, Longines timed all the competitions and also presented two highlights: the Longines Speed Challenge, won by Gregory Wathelet on Egano van het Slogenhof, and the Longines Grand Prix, won by Patrice Delaveau on Lacrimoso 3 HDC ().

The Swiss watch brand also competed to the charity Pro-Am competition on Saturday evening. This trial aims to raise funds for Amade, the foundation of Princess Caroline de Hanovre, which commits to the protection and blossoming of worldwide children.
On Sunday, Longines participated to the action "Clear the Jump", organized by JustWorld, an association which helps children to get out of poverty. During the Longines Grand Prix, 200 meals were offered every time the Longines jumps were cleared. Thanks to this action, Longines could contribute to offer 5'000 meals to the young people helped by JustWorld.

The Official Watch of the Longines Masters of Paris is a model from the new Longines DolceVita collection, which represents contemporary elegance of the Longines watchmaking brand worldwide.
The public attending the Longines Masters of Paris could discover the new Longines DolceVita and many other collections of the Swiss watch brand in the Village Prestige. For the first time in Paris, Longines offers the opportunity to buy its elegant timepieces on site.

The new season of the Longines FEI World Cup™ Jumping Western European League began in Oslo this weekend. Longines, Title Partner, Official Timekeeper and Watch of the series, timed the victory of Penelope Leprevost on Flora de Mariposa. The Official Watch of the competition belongs to the new Longines DolceVita collection, which represents the contemporary elegance of the Longines watchmaking brand worldwide. This lady model is cased in steel, decorated with diamonds and features a silver-coloured "flinque" dial adorned with painted Roman numerals.

The Longines FEI World Cup™ Jumping series gathers each year the world's best riders who compete for the most coveted Longines FEI World Cup™ Jumping Final trophy. The Final will be held next year in Göteborg from March 23-28, 2016, where the very first finale took place 37 years ago. The Western European League presents 11 qualifying rounds at the most popular venues on the international circuit. After the first round in Norway, the series will move to Helsinki (FIN), Lyon (FRA), Verona (ITA), Stuttgart (GER), Madrid (ESP), London (UK), Mechelen (BEL), Leipzig (GER), Zurich (CH) and Bordeaux (FRA).

In the context of this partnership, Longines and the IFHA have created a set of prizes rewarding racehorses, jockeys and prominent women and men of the equestrian world. To complete this collection of awards, Longines and the IFHA announced today the creation of the Longines World's Best Horse Race award. The first Longines World's Best Horse Race award will be presented, alongside the Longines World's Best Racehorse award, during a ceremony held in London in January 2016.

The Longines World's Best Horse Race will recognize the best-rated race of the 100 highest-rated Group 1 international races as established for the year by a panel of international handicappers. The ratings of the top four finishers in each race over the past three years serve as basis for the assessment.

Vice-President and Head of International Marketing of Longines Juan-Carlos Capelli said: "In the same spirit as the Longines Best World's Racehorse Award and Longines World's Best Jockey Award, this event will honor a race where the commonly held values of Longines and the IFHA, namely tradition, elegance, and performance, are best highlighted."

"We are delighted to extend our partnership with Longines and look forward to further collaborating on promoting and recognizing the very best of horseracing," said IFHA Chairman, Louis Romanet. "The commitment of Longines to showcase our sport on a global stage benefits all racing stakeholders and participants, and for that we are tremendously grateful."

Following in the footsteps of the "small is beautiful" trend, this miniature jewellery watch, featuring a classic design, is adorned with diamonds and set on bright straps, from vivid red, to soft lavender, trendy beige to chic black. Its stainless steel case measures only 16 mm in diameter and is water-resistant to 30 m.

The Longines Mini is driven by the L298.2 quartz movement and displays the hours and minutes. Four diamond indexes and rhodium plated hands enhance its white mother-of-pearl dial. A row of diamonds surrounds the bezel.

The finesse of these new miniature creations will win over women seeking a jewellery watch that can be worn on any occasion.

The Prix de Diane Longines launching has taken place on 19 May, 2015, in the heart of the Bois de Boulogne. As Title Partner, Official Timekeeper and Official Watch, Longines joined France Galop to unveil the program of the 2015 edition.

The highlights of the day are the nine races including the Prix de Diane Longines, the world's top race for fillies, held during the afternoon on the Chantilly Racecourse. Longines will renew the Prix Longines Future Racing Stars where talented young jockeys from all over the world compete.
Moreover, amateur riders of the FEGENTRI (International Federation of Gentlemen and Lady Riders) will compete for the Prix de La Reine Marie-Amelie Longines.

Actress and former Miss World Longines Ambassador of Elegance Aishwarya Rai Bachchan will be present at Chantilly. She will be presenting the "Mademoiselle Diane par Longines" award during the afternoon to a young lady chosen for her outstanding elegance.
The venue of Aishwarya Ray Bachchan coincides with the launch event of the renewed Longines DolceVita collection, which will be garden party thrown by the Swiss watch brand in Chantilly on Saturday 13 June. The Official Watch of the Prix de Diane Longines is a new Longines DolceVita watch cased in steel, decorated with diamonds and featuring a silver-coloured "flinque" dial adorned with painted Roman numerals.
Finally, on Friday 12, Longines and the Fondation de Chantilly will inaugurate the temporary exhibition of artistic and historical photography called "Turf", which relates to the world of horse racing.

Longines, Official Partner and Official Watch of IFHA, and the International Federation of Horseracing Authorities (IFHA) rewarded the performance of the greatest racehorses of 2014 on 20 January 2015 in London, at the hotel Claridge's.

The Longines World's Best Racehorse Rankings are established by international handicappers according to the performance of the horses in elite races.
Rated 130, the Japanese racehorse Just A Way secured first position and was crowned as the 2014 Longines World's Best Racehorse. Fellow Japanese runner Epiphaneia, victor of The Japan Cup in association with Longines was rated second at 129. A unique group of horses were rated 127 and placed equal third; Hong Kong's Able Friend, Great Britain's Kingman and The Grey Gatsby, Irish trainee Australia and two-time South African Horse of the Year Variety Club. The owners of the winning horses were presented with elegant Longines watches from the Conquest Classic collection, a line of refined timepieces dedicated to the equestrian world.

Mr. Akatsuki Yamatoya, owner of Just A Way, received the trophy, a chronograph in rose gold fitted with an exclusive column-wheel caliber, and a replica of the vase of the Longines World's Best Racehorse. The vase of the Longines World's Best Racehorse is a crystal vase named Equus, on which the name of the Longines World's Best Racehorse is engraved each year.

The Conquest Classic collection is dedicated to Longines' passion for equestrian sports. True to the brand's values of elegance, tradition and performance, this collection of models, all fitted with self-winding calibres, is at the same time totally contemporary and perfectly timeless.

The 44 mm circular steel case of the Longines Avigation - a contraction of "aviation" and "navigation" - referring to a navigation system invented during the 1920s - has the same diameter as the original one. It houses an L704 self-winding, mechanical calibre which shows the hours, minutes, seconds and date, and has a second time-scale. As in the 1949 model, the movement is encased in a soft iron plate and dome which protect it from the effects of magnetic fields.

The black dial features large white numerals as well as a 24-hour scale in red. The stick hands on the main dial are rhodium-plated and the lozenge-shaped hand on the second time-scale is red. All the hands are coated with Super-LumiNova®. The upper segment of the dial bears a distinctive sign, namely a broad arrow, used in the United Kingdom to denote government property, including military equipment and therefore the watches used by the British army.

The Longines Avigation is fitted on a black alligator strap with a buckle.

Longines awarded its Prize for Elegance to the American gymnast Kyla Ross and to the world champion, Japanese gymnast Kohei Uchimura at the end of the second all-around final on October 4.
World champion for the fourth consecutive time - a record - the Japanese athlete received this prize for the second time. Both gymnasts have been presented with a trophy, a Longines watch and a cheque for 5'000$.
Set up in 1997, the Longines Prize for Elegance is aimed at honouring the most elegant and charismatic gymnasts. Apart from purely technical considerations, the criteria are based rather on grace, harmonious movement and emotion during the performances.
Symbolising the contemporary elegance of the brand, the Longines DolceVita collection has been one of the stars at Antwerp. With its combination of sparkling diamonds, gleaming steel and glowing rose gold, the official watch for the event is fitted with a quartz caliber and features a white dial with ten rose pink hour symbols and one Arabic numeral. This contemporary rectangular timepiece is mounted on a bracelet of steel and rose gold and is set with 32 diamonds - a perfect illustration of the famous Longines slogan "Elegance is an attitude".

The day spent in Saint-Imier provided the Taiwanese actress and top model an opportunity to see for herself the various steps in the production of Longines's famed timepieces. A visit to the Longines Museum, fully renovated last year, proved one of the high points of a day full of emotion and discovery. Chi-Ling Lin was obviously fascinated by all the watches that have written the company's history.
A Longines ambassadress since 2005, Chi-Ling Lin embodies to perfection the Longines catchline "Elegance is an Attitude". Every hour of her visit and its various activities as well as her graceful distinction and wit delighted the people she met.
At the end of her visit, Chi-Ling Lin declared "It gives me great pleasure to be in Saint-Imier and in its superb Swiss mountainous countryside. I really enjoyed my visit to Longines. You can really feel the company's expertise and the history of a brand that has long defined the ideals of elegance".

Longines will continue to be official timekeeper but the Swiss watchmaker's presence on the course will be enhanced with a branded chronometer close to the winning post and an elegant clock in the Parade Ring throughout the year, including at Royal Ascot and on QIPCO British Champions Day. For the first time, Longines is also 'The Official Watch of Royal Ascot'.
 

Walter von Känel, President of Longines, commented: "Ascot is known worldwide as one of the most prestigious and stylish sporting events in the world with over 300 years of rich history behind it. This enhanced partnership with the racecourse is therefore a perfect vehicle for the promotion of the Longines values - namely elegance, tradition and performance - values which we share with the institution of Ascot."
Charles Barnett, Chief Executive of Ascot, added: "Having worked with Longines for several years, it gives me particular pleasure that the relationship has been taken to the next level now, and we are proud to be able to showcase the Longines brand prominently alongside our own through the year, including at Royal Ascot."

To mark the occasion, 180 celebrity guests, local politicians, representatives of the Swatch Group and journalists listened to a welcome address. Recalling Longines' rich history and its continued development across the ages, the various speakers - including Nick Hayek, President of the Executive Group Management Board of The Swatch Group, and Walter von Känel, Director of Longines - all emphasised the importance of the close ties that link the company to the town of Saint-Imier. Then Pierre-Yves Donze presented his latest work, Longines - From a Family Business to a Global Brand, which recounts the company's history. The other highlight of the day was the official reopening of the Longines Museum. The guests had the opportunity of discovering the various refurbished rooms where all Longines' historical treasures are on display.

In 1832, Auguste Agassiz joined the world of watchmaking when he became an associate of a watch trading office installed in Saint-Imier - this was the start of the history of Longines. Today the company is celebrating its 180th anniversary in Saint-Imier itself, in the presence of 180 celebrity guests. In his welcome speech, the Director of Longines, Walter von Känel, recalled with some emotion the brand's rich history. With regard to the dev

Subsequently, Pierre-Yves Donze presented his latest book, commissioned to mark the occasion and entitled Longines - From a Family Business to a Global Brand, which recounts the history of Longines, from its origins as a watch trading office to its present-day status as indeed a worldwide brandname. Describing economic and structural issues, as well as technical developments and innovations, this work presents the evolution of Longines through various key people and the strategic and political decisions they took which have shaped the company into what it is today.

The welcome address was followed by the reopening of the Longines Museum. An initial room, dedicated to the history of the brand known by its winged hourglass logo, was opened in 1992 by the late Nicolas G. Hayek, founder and president of the SMH Group (today The Swatch Group). The entire museum has been refurbished this year, to mark the company's 180th anniversary, and offers visitors a coherent, structured presentation of all the different aspects of the history of Longines. At the opening ceremony a ribbon was cut by Elisabeth Baume-Schneider, President of the canton Jura Government, Philippe Perrenoud, member of the Swiss Council of States for canton Bern, Philippe Gnaegi, President of the State Council, along with the Mayor of Saint-Imier, Stephane Boillat and Walter von Känel, Director of Longines. The guests then had an opportunity to discover, or re-discover, the brand's treasures and heritage.

Located in Saint-Imier since 1832, Longines has established close links with the village that has seen the foundation and development of the firm. As the only watchmaking company that was set up and still remains in Saint-Imier, Longines has stayed true to its historical values: tradition, elegance and sport. Today, with The Longines Saint-Imier Collection, the brand is launching a series of exceptional timepieces fitted with mechanical movements that has sprung from the fertile area that constitutes the watchmaking heritage of its home territory.
The Longines Saint-Imier Collection has been inspired by the foundations of the watchmaking tradition on which the brand, known by its winged hourglass trademark, has been built. Longines was set up in 1832 in what was then a small village nestling in a valley deep in the Swiss Jura mountains: Saint-Imier. Right from the firm's early days, Longines Watch Co. Francillon Ltd. has played a central role in life in Saint-Imier, which has since become a watchmaking hub. The fate of Longines and the village of Saint-Imier has thus been closely interwoven. This long relationship has now been sealed by a collection of exceptional timepieces all fitted with mechanical movements: The Longines Saint-Imier Collection.

The shape of the case - inspired by a model dating from 1945 - is a common theme throughout the collection. The sleek lines and the distinctive lugs provide these new models with a subtle balance between classical and contemporary design. The Longines Saint-Imier Collection includes watches that show the hours, minutes, seconds and date, and chronographs, plus a prestige model featuring four retrograde functions as well as a day/night display and phases of the moon. All the models in this collection are fitted with mechanical movements whose intricate workings can be admired through the transparent sapphire back cover.
The versions that show the hours, minutes and seconds with a date aperture at 3 o'clock are available in steel, in steel and rose gold or in rose gold. With a choice of four case sizes (26 mm, 30 mm, 38.50 mm and 41 mm), including some set with diamonds all our customers will find a version that fits snugly on their wrist. The choice of dials includes black, silvered or white mother-of-pearl with diamonds index and, thanks to the Super-LumiNova coating on the hands, reading the time is never a problem. The watches in this collection are fitted on a black or brown alligator strap, or a steel or steel and rose gold bracelet, with a folding safety clasp, to match the dial.

The chronographs are fitted with an L688.2 column-wheel movement specially developed and produced by ETA exclusively for Longines. The case is made of steel, steel and rose gold or, for certain models, rose gold alone, and is available in two diameter sizes: 39 mm and 41 mm. The silvered or black dial shows the hours and minutes and has a small seconds at 9 o'clock and a date aperture as well as the chronograph functions: a centre sweep seconds, a 30-minute counter at 3 o'clock and a 12-hour counter at 6 o'clock. These chronographs are fitted on a black or brown alligator strap or on a steel or steel and rose gold bracelet, all having a folding safety clasp.
Finally, a prestige model embodies the quintessence of Longines' watchmaking know-how. This timepiece, with a diameter of 44 mm, houses calibre L707, specially developed and produced by ETA exclusively for Longines. There is a choice of a black or silvered dial featuring 12 Arabic numerals and showing four retrograde functions (day of the week at 12 o'clock, date on the right-hand side of the dial, second time-zone with a 24-hour scale on the left-hand side of the dial and a small seconds at 6 o'clock) as well as day/night and the phases of the moon. These exclusive models are mounted on a black or brown alligator strap, or a steel bracelet to match the rest of the design, all with a folding safety clasp.
Longines has been based at Saint-Imier, Switzerland, since 1832. It is celebrating 180 years of non-stop craftsmanship in 2012 and its watchmaking expertise reflects a b devotion to tradition, elegance and performance. It has generations of experience as the official timekeeper at world championships and as a partner of international sports federations. Over the years, the brand has built b and long-lasting links with the equestrian sports. Longines is a member of The Swatch Group S.A., the world's leading manufacturer of horological products. With an excellent reputation for creating refined timepieces, the brand, whose emblem is the winged hourglass, has outlets in over 130 countries.

 
WORLDTEMPUS - 14 November 2011

An independent transforming into a brand without losing its soul: this seems like an impossible task, but with Peter Speake-Marin, really, anything is possible.
This talented watchmaker named a brand after himself in 2000, but continued doing contract work for other watchmakers and companies up to 2008. Only in that year when the world seemed to go financially awry did Speake-Marin decide to fully focus on his own watches and invest all of his energy in this venture.
This also meant a change in strategy. While Speake-Marin previously focused on unique pieces that were often collaborative in nature - both with other artisans such as engraver Kees Engelbarts and the future owners of his bespoke pieces - since 2008 the London-born watchmaker working in Switzerland has tried to put something more like model lines on the market. This was achieved to great critical acclaim in the past two years with the Thalassa model and Speake-Marin's own Caliber SM2.

Spirit Pioneer
Making a huge splash at SalonQP, which closed on Saturday, was Speake-Marin's latest work of art: a 38 mm stainless steel beauty housed in his typical Piccadilly case. The case isn't the only element taken from previous Speake-Marin watches: the hands are also the same shape as those on the experienced watchmaker's original Foundation Watch, which is currently undergoing refurbishment. Turning the watch over, one finds Speake-Marin's typical rotor design winding Caliber FW2012.
The immediate question that enters a connoisseur of this brand's mind upon seeing this watch is certainly its departure in style: an aviation-style timepiece is definitely new within Speake-Marin's collection.
"Spirit is inspired by a timepiece I bought fifteen years ago when I was restoring antique pieces in Piccadilly," 43-year-old Speake-Marin explained at the event. "It was an authentic military watch from the first half of the twentieth century that I restored in my own time and wore regularly as my personal timekeeper. I always wanted to create my own piece based on this personal favorite and have toyed around with ideas to realize this ambition ever since I founded Speake-Marin."

That timepiece, a vintage Longines, seems to have meant much to him. However, this model symbolizes even more to Speake-Marin. First off, it is an "affordable" Speake-Marin released in part as a gesture to his many fans wishing to own one of his timepieces (retail price is 9,800 Swiss francs). This was made possible by the use of the rest of his stock of Caliber FW2012, a truly reliable ETA-based movement that he also used in the original Piccadilly line. The limitation of 68 pieces is a natural one dictated by the number of movements he had left.
Perhaps most striking, however, is the message engraved into the case back: "Fight, Love & Persevere." This is a personal message from the watchmaker, but also sort of a personal motto.

"The global economic downturn and natural disasters of the last few years have meant that people all over the world - myself included - have had to face up to increasing challenges that can test the limits of endurance," he explains. "But what has struck me in my experiences is the drive people possess to fight on, to adapt and to forge forward, with their capacity for love never diminishing. The themes of determination, tenacity and love were at the forefront of my mind when I created this timepiece and so I have paid tribute to them by christening it 'Spirit' and by engraving the motto on the case back."
Powerful and striking on so many levels, Speake-Marin's Spirit hit a real chord among the visitors to SalonQP, where the independent hall was literally buzzing. It would seem that the collection sold out.

Rome (Italy) - St-Imier (Switzerland) October 23rd 2011 - Longines, Official Timekeeper of the racecourse Capannelle in Rome is proud to announce the victory of Fabio Branca on Quiza Quiza Quiza at the Grand Prix Longines Lydia Tesio. The Swiss watch brand and Capannelle have revealed their partnership on October 20th during an event at the Palazzo Wedekind in the center of Rome. That same evening, Longines also awarded the prize "Premio Longines Lydia Tesio - Le Signore dell'Ippica" to six women active in the equestrian world. The elegant model The Longines Column-Wheel Chronograph was the official watch of the event.

In the warmth of the roman autumn, the racecourse of Capannelle welcomed the Grand Prix Longines Lydia Tesio this Sunday. The Italian rider Fabio Branca on the Italian horse Quiza Quiza Quiza has won this Group I race of 2'000 meters opened to 3 years old fillies. The jockey, the owner and the trainer of Quiza Quiza Quiza were presented with Longines watches. The whole day was marked by the elegance and the refinement among the public, true to Longines' slogan "Elegance is an attitude".
This race is dedicated to the memory of Donna Lydia, the first lady of the Italian horse racing and wife of the great thoroughbred breeder Federico Tesio. It was therefore logical that Longines awarded early that week the prize "Premio Longines Lydia Tesio - Le Signore dell'Ippica" to six great women, who have distinguished themselves in the equestrian world. It was on this occasion, on Thursday October 20th that the Swiss watch brand also announced its partnership with the racecourse of Capannelle as official timekeeper. The highlight of this cooperation was of course the Grand Prix Longines Lydia Tesio of this Sunday.

As official watch for this event, the brand selected a classical and refined model that perfectly reflects the precision and the beauty of equestrian sports. The Longines Column-Wheel Chronograph gives priority to classical and refined beauty. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. This model has a stainless steel, 39 mm diameter case that surrounds a silvered dial with 13 hour symbols. It displays the hours and minutes with a small seconds at 9 o'clock, as well as the date plus of course the chronograph functions: centre seconds sweep, 30-minute counter at 3 o'clock and 12-hour counter at 6 o'clock. This model is fitted on a dark brown alligator strap and is water-resistant to 3 bar (30 meters).

With a passion for equestrian sports, Longines is already responsible for timing various CSIO events including the Nations Cup. Famous for the elegance of its products, Longines will also be presenting The Longines Column-Wheel Chronograph, a refined timepiece that perfectly embodies the precision and beauty of equestrian sports.

Longines' long history in equestrian events dates from its involvement in the Concours Hippique International Officiel de Geneve in 1926. As official partner for the first edition of the Equestrian Beijing International Grand Prix, the famous Swiss watchmaker will thus be perpetuating a commitment to the world of equestrian sports that is already more than 80 years old. Since the early days of its involvement in this field, the brand is proud to have taken part in over one hundred national and international equestrian events and to have been responsible for timing many competitions such as world championships, European championships and various other events organised by the CSIO and the Arab Equestrian League. Longines is also official timekeeper of some prestigious flat races such as the Prix de Diane Longines, Royal Ascot, Melbourne Cup Carnival, Dubai World Cup, Longines Singapore Gold Cup and the Kentucky Derby.

The Equestrian Beijing International Grand Prix will showcase the highest level of equestrian competition in China and throughout Asia, with appearances of international and Chinese masters. The Grand Prix will be held in the architecturally stunning and world-renowned Bird's Nest which is China's National Stadium. The International team will be led by German horserider Ludger Beerbaum along with 9 top riders from Germany, Switzerland, Italy, France and Belgium. Zhu Meimei, who is representing China in the international field along with Zuping Huang and other top Chinese riders, will also be competing.
Longines will be presenting a model at the Equestrian Beijing International Grand Prix that typifies the brand's philosophy and slogan "Elegance is an attitude". The Longines Column-Wheel Chronograph embodies classical and refined beauty. Its stainless steel case houses an exclusive self-winding caliber with a blue column-wheel that can be admired through the transparent back. This model displays a silvered dial with 13 indexes and offers the chronograph functions, central seconds sweep, 30-minutes and 12-hour counters. A dark brown alligator strap puts the finishing touch to this elegant watch.

1980s: More ultra-thin designsTechnical innovation marked the start of the decade and opened new areas to pioneering design. In 1980 the creation of a diminutive movement, caliber L960, designed for women's watches, gave Longines' creative teams fresh impetus, resulting among other successes in a silver medal at the Bijhorca jewelry and watch salon in Paris. Longines' "Clip" design also won the Montres et Bijoux de Geneve prize that year.In 1982 Longines celebrated its 150th anniversary with a collection of ultra-slim gold watches called Agassiz. Only 3 mm thin yet water-resistant. These models have remained in the Longines collection since under the name of La Grande Classique de Longines.By 1983, steady research and development miniaturization efforts yielded caliber L961, a tiny baguette movement barely 1.75 mm thick, leading to the design of breathtakingly slim women' s watchesLongines and Ferrari
1982 saw the birth of a new advertising campaign featuring a special collection dedicated to Longines' partnership with the Ferrari Formula 1 Racing team. The advertisement for this collection was photographed at the fabled Paris restaurant La Grande Cascade.The conquest of precision
In 1984, Longines launched its Conquest line fitted with the VHP (Very High Precision) movement developed by Longines. Thanks to their thermocompensating design, VHP models are 5 to 10 times more precise than a normal quartz watch.Longines and the world of gymnastics
After having timed a great number of gymnastics events, starting with its initial efforts at the 1912 Swiss Federal Gymnastics Meet in Basel, Longines in 1989 became the official partner, timekeeper and data-handling operator of the International Gymnastics Federation (FIG) and the European Gymnastics Union (UEG). In 1997, it awarded its first Longines Prize for Elegance in gymnastics at the World Rhythmic Gymnastics Championships in Berlin, Germany, to Russian gymnast Yanna Batyrchina.1990s: La Grande Classique de LonginesBased on its Agassiz designs in gold, Longines launched its La Grande Classique de Longines collection of ultra-slim designs in stainless steel."L'Elegance du temps depuis 1832"
With the introduction of the now-established Longines DolceVita collection based on Longines models from the 1920s and 1930s, Longines introduced its baseline, "L'Elegance du temps depuis 1832" (Elegance in Time since 1832) in 1997.Cadran d'Or
The Longines DolceVita chronograph won the prestigious French prize, Cadran d'Or, in the "Men's Luxury Watch" category in 1999."Elegance is an attitude"
Two years later came the launch of the current "Elegance is an attitude" advertising campaign featuring legendary stars of the silver screen Audrey Hepburn and Humphrey Bogart along with icons of contemporary elegance representing various cultural backgrounds.

The famous Swiss watchmaker has created new models to add to its Longines PrimaLuna collection that combine the radiance of steel with the warmth of rose gold. Varied, harmonious and elegant, the Longines PrimaLuna collection is a tribute to the modern woman. Longines has now added a model in rose gold and steel where the alluring sparkle of the diamonds that cover the dial light up the night with a thousand stars. It has called this new watch Longines PrimaLuna Thousand and One Nights.
The night star evokes the hours that pass during daylight, and reminds us of those moments when time can take on another dimension. Longines has chosen to add a new light to its Longines PrimaLuna collection by enhancing a watch made of steel and rose gold with a shower of diamonds whose brilliance sets alight the depths of darkness. The new queen of the Longines PrimaLuna collection has been given the name Longines PrimaLuna Thousand and One Nights. The dial is covered with 314 VVS Top Wesselton diamonds (0.376 carats) and its bezel is set with 44 VVS Top Wesselton diamonds (0.299 carats), which sparkle like the stars in a clear night sky.
Longines has created various models in its Longines PrimaLuna collection that are a marriage of steel and rose gold. Combined with mother-of-pearl, white or silvered dials, these two metals offer a subtle beauty that enhances the brilliance of the one and the gentle warmth of the other. With the addition of diamonds, finery of steel and rose gold, these Longines PrimaLuna models are bound to seduce women who are enamoured by its contemporary sleek elegance.
The Longines PrimaLuna models in steel and rose gold are available in three sizes (23 mm, 26.50 mm and 30 mm) and house either a quartz movement or a self-winding mechanical movement. Comprising different versions, harmonious and elegant, this collection corresponds to the diversity of the modern woman: fitted with a silvered flinque dial, a mother-of-pearl dial or a white dial, the Longines PrimaLuna features hands either in blued steel or echoing the warm tones of the rose gold of the case. Longines' PrimaLuna models are available on a steel and rose gold bracelet or a black alligator strap. In some versions the sleek curves of the case or the delicate surface of the dial is enhanced by a slash of diamonds. Resolutely elegant and contemporary, the Longines PrimaLuna models will be appreciated by all women, by all who are moved by the elegance and beauty of the night sky.
Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 175 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.

The Longines PrimaLuna Thousand and One Nights is a quartz watch (calibre L250), with a shower of diamonds whose brilliance sets alight the depths of darkness. On a dial covered with 314 Top Wesselton VVS diamonds (0.376 carats) and a circular case in steel and rose gold set with 44 Top Wesselton VVS diamonds (0.299 carats), the precious gems of this new queen of the Longines PrimaLuna collection describe a starlit sky on a clear night. This model shows the hours, minutes and seconds. Fitted on a bracelet of steel and rose gold and featuring rose hands, the Longines PrimaLuna Thousand and One Nights will enchant every woman, especially those who are moved by the elegance and beauty of the night sky. Water-resistant to 30m.

Longines has chosen to add a star to the Longines PrimaLuna collection by setting a shower of diamonds whose brilliance sets alight the depths of darkness in a steel and rose gold model. This new version is called the Longines PrimaLuna Thousand and One Nights. On a dial covered with 314 Top Wesselton VVS diamonds (0.376 carats) and a circular case in steel and rose gold set with 44 Top Wesselton VVS diamonds (0.299 carats), the precious gems of this new queen of the Longines PrimaLuna collection describe a starlit sky on a clear night. This model shows the hours, minutes and seconds. Fitted on a bracelet of steel and rose gold and featuring rose hands, the Longines PrimaLuna Thousand and One Nights houses a quartz movement (calibre L250) and will enchant every woman, especially those who are moved by the elegance and beauty of the night sky. Water-resistant to 30m.

Longines has created new models in its Longines PrimaLuna collection which combine steel with rose gold. These two metals merge to produce a subtle beauty that enhances the hard shine of the one and the soft warmth of the other. The white mother-of-pearl dial is decorated with 11 rose Arabic numerals. This model, fitted with a quartz movement (calibre L250), shows the hours, minutes and seconds. It features rose hands and a date aperture at 3 o'clock. With an elegant bracelet in steel and rose gold, this modern watch will enchant every woman, especially those who are moved by the elegance and beauty of the night sky. Water-resistant to 30m.

Steel and rose gold merge to produce a subtle beauty that enhances the hard shine of the one and the soft warmth of the other. The white dial is decorated with 9 applied rose hour symbols and two rose Arabic numerals. This model, fitted with a quartz movement (calibre L250), shows the hours, minutes and seconds. It features rose hands and a date aperture at 3 o'clock. Fitted on a genuine black alligator strap, this elegant, modern timepiece will enchant every woman who herself sparkles in the elegant moonlight. Water-resistant to 30m.

The silvered flinque dial is decorated with 11 blue-painted Roman numerals and blued steel hands. The mixture of steel and rose gold produces a subtle beauty that enhances the hard shine of the one and the soft warmth of the other. This model is enhanced by 44 Top Wesselton VVS diamonds (0.299 carats), the play of tones and textures takes on an exquisite brilliance. This model, fitted with a quartz movement (calibre L250), shows the hours, minutes and seconds. It features rose hands and a date aperture at 3 o'clock. With its bracelet in steel and rose gold, this modern, elegant timepiece will enchant every woman who herself sparkles in the elegant moonlight. Water-resistant to 30m.

When it is enhanced by the addition of 44 Top Wesselton VVS diamonds (0.299 carats), the combination of steel and rose gold takes on an exquisite brilliance. Together with a dial in white mother-of-pearl decorated with 11 Top Wesselton VVS diamonds (0.032 carats), the play of tone and texture of the two metals produces a subtle beauty that enhances the hard shine of the one and the soft warmth of the other. This model, fitted with a self-winding mechanical movement (calibre L595), shows the hours, minutes and seconds. It features blued steel hands and a date aperture at 3 o'clock. With its steel and rose gold bracelet, this modern, elegant timepiece will enchant every woman who herself sparkles in the elegant moonlight. Water-resistant to 30 m.

The silvered flinque dial is decorated with 11 blue-painted Roman numerals and blued steel hands. The mixture of steel and rose gold produces a subtle beauty that enhances the hard shine of the one and the soft warmth of the other. This model is enhanced by 44 Top Wesselton VVS diamonds (0.299 carats), the play of tones and textures takes on an exquisite brilliance. This model, fitted with a self-winding mechanical movement (calibre L595), shows the hours, minutes and seconds. It features a date aperture at 3 o'clock. With its bracelet in steel and rose gold, this modern, elegant timepiece will enchant every woman who herself sparkles in the elegant moonlight. Water-resistant to 30m.

Aishwarya Rai Bachchan, Longines Ambassador of Elegance, wearing the Longines PrimaLuna L8.110.5.79.6.

1900s: Universal Exhibition in ParisPressing market demand with respect to both technology and styling drove watchmakers at Longines to design caliber L21.59. After the first Longines watch's 1867 bronze medal, in 1900 Longines caliber 21.59 won a Grand Prix at the Universal Exhibition in Paris with a one-of-a-kind creation called La Renommee, in 18K gold.The first wristwatches
When watches gradually migrated from waistcoat to wrist, Longines was in 1905 the first to turn out wristwatches by largely mechanical means. This innovation marked the start of a complete reorganization of the Longines' factory working and production methods during the 1920s and 1930s.1910s: The first shaped watchesAs early as 1912, Longines watches began to lose their round silhouette, the better to explore, and exploit, the geometry of elegance. Truly revolutionary for the period, Longines' rectangular and square-shaped models marked the start of a century of Longines design. Style followed style in any number of variations as taste turned into trend and trend into fashion, made possible by ever finer craftsmanship and sophisticated technologyLongines and gymnastics
Longines entered the world of gymnastics at the 1912 Swiss Federal Gymnastics Meet in Basel, Switzerland. The partnership resulted in a world's premiere: the introduction of automatic timing. Longines used an electromechanical system with start and finish tapes, fielded for the first time for the 80-meter dash. It marked a turning point in Longines' increasingly close cooperation with the world of gymnastics.

Longines has celebrated the 120th anniversary of the registration of a logo that the famous St. Imier watchmaker still uses today. Protected since 1889 in Switzerland (FOIP), this factory trademark comprising a winged hourglass and the name Longines is the oldest of its kind still active, in its original form, in the international registers kept by the World Intellectual Property Organisation (WIPO). To mark the 120th anniversary of its logo, the brand has organised a themed exhibition in the Cite du Temps in Geneva, published a study about the symbol and created two exceptional limited series of timepieces numbered from 1 to 120.

During the event held in the Cite du Temps in Geneva, speeches were given by Brigitte Bolli Jost, Brand Registration Responsible at the Federal Institute of Intellectual Property and by Francis Gurry, the Director General of the World Intellectual Property Organisation, at a press conference on the subject of national and international challenges, intellectual property and the need to protect trademarks in a globalised world.
When it registered a factory trademark in 1889 that is still used today, Longines took a decisive step to protect its name and signature, as Walter von Känel, President of Longines, reminded those present during a press conference attended by representatives of the international watchmaking press. Registered in 1893 with the original organisation on which the World Intellectual Property Organisation was based, the 1889 trademark is the oldest of its kind still active in its original form in the registers kept by the United Nations special agency.

Longines has organised an exhibition at the Cite du Temps in Geneva that explains the context in which this trademark was adopted and protected. The exhibits include historical models as well as original documents and follow the development of a logo, its symbolism and the creation of a watchmaking tradition. The exhibition is open to the public every day from Friday 2 October until Sunday 1 November, from 9 a.m. to 6 p.m.
The St. Imier watch manufacturer has also published a short study of the history and the challenges involved in creating the Longines brand from the point of view of the registration of a logo dating from 1889 that is still in use today. Finally, Longines has created two limited series of watches, under the designation Longines Heritage Retrograde, each numbered from 1 to 120, as a fitting tribute to a logo that has been protected since 1889.

History

In 1867 Ernest Francillon founded the Longines factory by bringing out-workers employed by his trading office (which had been set up in 1832 by Auguste Agassiz) under one roof and introducing new manufacturing technology. At the same time he adopted the name Longines (from the local name of the site of his new factory) and chose a symbol to represent his company, the winged hourglass. This symbol has been continually used by Longines, albeit in various forms, since the company was founded to identify and characterise its products, and is still in used today.
On 27 May 1889 Ernest Francillon registered a factory mark consisting of a winged hourglass within a double circle which contained the signature EFCo (Ernest Francillon & Compagnie) and the name Longines. This mark was registered with the Swiss authority that dealt with the protection of trademarks at the time, namely the Federal Office for Intellectual Property (FOIP). For Longines the 1889 registration was the start of an important tradition of graphic and symbolic signatures. Since, for the first time, a trademark whose use and protection in its original form was to continue beyond the 21st century was legally recognised. The protection of the trademark was ensured at an international level in 1893 and makes Longines the oldest trademark still valid in its original form in the international registers of the World Intellectual Property Organisation (WIPO).
The registration of this logo was part of the industrialisation of watchmaking in Switzerland in the last third of the 19th century, in which Longines played a leading role. Initially, the trademark chosen by Longines - the winged hourglass - served to authenticate the company's products. But it quickly became a means of fighting against counterfeiters who hoped to take advantage of the excellent reputation built up by the St. Imier watch manufacturer. Subsequently, the factory mark was used in other contexts apart from on the product itself and began to determine the visual identity of the brand. This logo, registered in 1889, has therefore been part and parcel of the development and construction of the Longines brand which, in line with its watchmaking heritage continues to use it to this day.
To highlight the context of adoption and protection of this trademark, Longines has organised an exhibition at the Cite du Temps in Geneva which includes both historical articles and original documents. It reveals the development of the brand, the symbol that embodies it and the creation of a watchmaking tradition. Longines has also published a study that analyses the history and the challenges of creating the Longines brand in relation to the registration of the original logo, still used today, in 1889. Finally, Longines has created two limited series of watches under the name of Longines Heritage Retrograde, each numbered from 1 to 120, as a tribute to a logo which has been protected since 1889.

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Agnieszka is joining the family of Longines testimonials that includes the legendary couple Andre Agassi and Stefanie Graf.
Longines is proud of its long history of sports timekeeping. As the official partner of the legendary French Open at Roland Garros since 2007, the Swiss watch manufacturer is delighted to be able to include in its family of ambassadors of elegance two of the most famous winners of the prestigious Paris tournament, Stefanie Graf and Andre Agassi. Incidentally, the couple will be celebrating the 10th anniversary of their triumph in Paris on 6 June at a Longines event not to be missed.

Agnieszka Radwanska will also be present and will be making her first international appearance as a Longines Ambassador of Elegance. The young talent will of course also be competing at the French Open this year for the third consecutive time.
This young player is the product of a family success story. Like her illustrious predecessor Stefanie Graf, Agnieszka started playing tennis at the age of 4, spurred on by her father. She grew up and trained in Gronau in Germany. After going professional in 2005 she succeeded in reaching the last 16 at Wimbledon that year. Agnieszka won her first tournaments (singles and doubles) two years later. In 2008 this young girl became the first-ever female Polish player to reach the top 10 in the world rankings.
A basically calm but extremely determined person, Agnieszka hopes to become the world no. 1 one day ... no more, no less!
What does Agnieszka think about her partnership with Longines? "It's a privilege to be a Longines Ambassador of Elegance. To represent this fantastic watch manufacturer alongside such tennis legends as Stefanie Graf and Andre Agassi is a real honour. I love Switzerland and I adore watches but until now I've never had a watch made by such a beautiful brand," she announced at her press conference in Warsaw.
On the subject of this new partnership, Walter von Känel, President of Longines, said that he was delighted to welcome the young Polish tennis player to the Longines family and was looking forward to congratulating her on her future successes.

Press release

Kwok plays the starring role in this film based on a famous story from the Qing Dynasty (1644 - 1911). The great heritage of the Chinese movie reminds the Swiss watch brand of its horological development and long-standing relationship with China during the same period as the story in time. Chronological records of an invoice states the shipment of the first Longines watch to China dates back to 1867. Longines was happy to congratulate Aaron Kwok on his new exciting movie and to sponsor the after film Party in Berlin by presenting him the brand's latest watchmaking achievement: The Longines Master Collection Retrograde watch, which summarizes the brand's legendary watchmaking development since the Qing Dynasty.
Aaron Kwok, Longines Ambassador of Elegance since 2005, is one of the most popular artist's in Asia. His outstanding performances as a dancer, singer and actor have earned him more than a hundred awards since the beginning of his career. With his many creative talents it was naturally not long before the film industry approached him. Success came immediately as Kwok won the award for best leading actor for his film "Divergence" at the Golden Horse Award in 2005. Only a year later he repeated this achievement by winning for the second time the award for his extraordinary performance in the feature film "After This Our Exile". Now his success story has brought him to his second European Film Festival (after the Rome Film Festival in 2006) here in Berlin, where he will disclose his latest movie "Empire of Silver" as a World Premiere.

In this movie, Aaron Kwok embodies "Third Master", an idealistic and hedonistic young man. Heir to a banking empire, who, despite his father's pressure, struggles to find his own way in life. The Father and son's relationship is complicated by their antagonistic sense of moral and ethical values. Moreover, "Third Master" is deeply in love with his beautiful stepmother.
Embarking on a metaphysical journey, "Third Master" must decide whether to follow his father's path or find his own way. Greed, deception and jealousy surface under the pressures of war and the impending change from silver to paper bills.
This wonderful historical Chinese movie reminds the Swiss watch brand of its rich history of over 175 years of watchmaking craftsmanship and especially of its long-standing relationship with China. In fact, China was one of the first countries where Longines exported its watches to from its manufacture in Switzerland. The record of an invoice shows that the very first Longines watch has already been sold and shipped to China during the Qing Dynasty in 1867.

 
It was a great pleasure for Longines to offer the after film party and to hand over The Longines Master Collection Retrograde watch in rose gold, the elegant flagship piece to Aaron Kwok during the party as symbol of respect and congratulations on his outstanding performance. This very special timepiece, highlighting the horological traditions of the brand, encloses a new calibre, especially and exclusively developed for Longines. Offering retrograde functions (day, date, second, second time zone on a 24-hour scale) in a movement with automatic rewinding, The Longines Master Collection Retrograde combines a mechanical horological complication with simple usage.
Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 175 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.