Longines La Grande Classique 34 Automatic Gold (L4.738.6.11.2)

Longines - A trip with Aishwarya Rai Bachchan

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In a maharaja's Palace in Jaipur, in the heart of Rajasthan (India) an apparition stands before us... Gracefully she moves forward with a swish of silk. Then silence prevails, her movement is suspended in time... until Aishwarya Rai Bachchan is ready to begin filming. A day devoted to a photo shoot and a film for the brand's new collection of women's watches, the Longines PrimaLuna.The well known Swiss watchmaker has brought together a host of Indian stars to join the beauty who has been its Ambassador of Elegance for the past 10 years. The line-up included Farrokh Chothia, by far the country's leading fashion photographer and Kiiran Deohans, the unquestioned master of advertising films in India to shoot a film about the advertising campaign. The result is exactly what one might expect: Aishwarya, the queen of a mysterious and exotic world, radiates beauty and charm. The superb Indian star is without question the perfect embodiment of Longines' slogan "Elegance is an attitude". The new collection and the advertising campaign will be unveiled very shortly.
Considered by many to be the most beautiful woman in the world, Aishwarya Rai Bachchan has been a Longines' Ambassador of Elegance for 10 years. The Indian star shares a love of excellence, elegance and beauty with the Swiss watch brand; the perfect embodiment of the company's values and slogan "Elegance is an attitude".
During the filming of the advertising campaign for the new collection of women's watches, Longines PrimaLuna, representatives of the brand were able to enjoy an exceptional day in the company of the beautiful "Ash".
Under the intense sun of a fine summer day in Rajasthan, the Rambagh Palace in Jaipur provides the background for a mysterious ballet. Under the direction of Farrokh Chothia and Kiiran Deohans, preparations for filming are being made. India's leading fashion photographer (who has previously taken some of the most stunning shots of Aishwarya) and the undisputed master of Indian advertising films (over 800 spots to his credit, plus a series of awards) are devoting their full attention to a magnificent collection of timepieces and the ravishing ambassador who is promoting them.
A flurry of assistants are rushing around, everything has to be ready for the arrival of the star! Suddenly she makes her regal entrance. A glance, a smile, enough to melt the heart of everyone present. Who could resist her smouldering emerald eyes?
The stylist, the hairdresser and the make-up artist are fussing round her. Farrokh Chothia and Kiiran Deohans check every little detail, leaving nothing to chance. Like the perfect professional she is, Aishwarya follows their instructions keenly. The team is ready and filming commences. The Indian beauty is accompanied by a troupe of traditional dancers who have come from Delhi especially for the occasion. Ash smiles while she dances, casting a mesmerising spell on those looking on. Farrokh Chothia follows her every move, taking a rapid series of stills. Like a magnet, the film camera does the same. The scene finishes with a whirlwind of dancing. Totally breathless, Aishwarya collapses on to a sofa. Then with a mischievous grin, she turns her seductive eyes on the camera and murmurs, "you make my head spin".