Longines Automatic Watch, Sales Longines Automatic Watches

Longines La Grande Classique Quartz 37 Yellow (L4.766.2.41.9)

I am usually very taken with Heidi's designs, but not so much with this one. Also had difficulty reading the time because the hands were hard to discern on the face of it.

---- [Rating: 5 / 5 stars]

Review by Carole K, From USA Salem,or.

Longines PrimaLuna Automatic 26.5 Pink Gold Leather Funky MOP (L8.111.8.83.2)

I received this Longines PrimaLuna Automatic 26.5 Pink Gold Leather Funky MOP (L8.111.8.83.2) watch as a Christmas present and it is very elegant. The picture really doesn't do it justice. The watch I had previously, cost 4 times as much, but didn't stand up to this watch.

---- [Rating: 5 / 5 stars]

Review by Wil C, From Switzerland Bargen

Longines Conquest Chronograph Silver Rubber (L3.662.4.76.2)

I bought this Longines Conquest Chronograph Silver Rubber (L3.662.4.76.2) watch in brown with goldtone and white with silver tone for summer while they were on sale. Very comfortable and large enough to easily read.

---- [Rating: 5 / 5 stars]

Review by Andrea Beckman, From Canada Laval ,quebec

As the Title Partner, the Official Timekeeper and the Official Watch of the event, Longines timed all the competitions and also presented two highlights: the Longines Speed Challenge, won by Gregory Wathelet on Egano van het Slogenhof, and the Longines Grand Prix, won by Patrice Delaveau on Lacrimoso 3 HDC ().

The Swiss watch brand also competed to the charity Pro-Am competition on Saturday evening. This trial aims to raise funds for Amade, the foundation of Princess Caroline de Hanovre, which commits to the protection and blossoming of worldwide children.
On Sunday, Longines participated to the action "Clear the Jump", organized by JustWorld, an association which helps children to get out of poverty. During the Longines Grand Prix, 200 meals were offered every time the Longines jumps were cleared. Thanks to this action, Longines could contribute to offer 5'000 meals to the young people helped by JustWorld.

The Official Watch of the Longines Masters of Paris is a model from the new Longines DolceVita collection, which represents contemporary elegance of the Longines watchmaking brand worldwide.
The public attending the Longines Masters of Paris could discover the new Longines DolceVita and many other collections of the Swiss watch brand in the Village Prestige. For the first time in Paris, Longines offers the opportunity to buy its elegant timepieces on site.

Longines' passion for equestrian sports dates back to more than a century. In 1878, the Swiss watch brand produced a chronograph engraved with a jockey and his mount. The Longines Equestrian Pocket Watch Horses Trio 1911 was inspired by a metal pocket watch kept in the Longines museum and produced in 1911.

This 18-carat rose gold pocket watch has a cleverly crafted background depicting a trio of horses. The heads of these three proud animals stand out against a background of delicately worked foliage. The plant motifs are repeated in the middle of the piece. This unusual model is produced in a very limited edition. Each copy is numbered.

With a diameter of 48.20 mm, this model features the L878.4 calibre with manual winding. This movement is developed exclusively for Longines. Its white dial is decorated with large black painted Arabic numerals and a minute circle. It displays the hours and minutes with elegant "Breguet"-type blued steel hands and there is a small seconds at 6 o'clock. The sides and the bow on this watch are finely crafted in imitation of the original model.

Longines continues its tradition as timekeeper for equestrian sports and unveils a new model to add to its Conquest collection, the Conquest 1/100th Horse Racing, a silver faced range of the Conquest 1/100th.

Longines, timekeeper for sporting performances since the end of the 19th Century, is launching a new line of watches that have been specially created for sports which require high precision timing. The Conquest 1/100th series responds to the needs of athletes, professionals and sports fans, besides many others, since it measures multiple intermediary times and has an intuitive analogue display that shows the time to
one hundredth of a second using a separate hand.

The Conquest 1/100th Horse Racing chronograph, which keeps time to one hundredth of a second, features a new unique quartz movement, the L440. This new model includes a microcontroller with a flash memory that allows the watch to be reset instantly and allows intermediary times to be recorded. With a diameter of 41 mm, this bright steel model has a silver face that displays hours, minutes, small seconds at 6 o'clock, the date and other
chronographic functions: a central seconds hand, a 30-minute stopwatch at 2 o'clock and a 12-hour stopwatch at 10 o'clock. The hand in red displays time to one hundredth of a second and is the watch's crowning glory at the centre. The model is also fitted with a
steel bracelet and a butterfly clasp.

As a partner of Casas Novas, Longines announced that it will be the Main Partner and Official Timekeeper of the 2014 winter edition of the CSI A Coruña as well as the Title Partner of its Longines Grand Prix.

The Casas Novas Equestrian Centre was established in August 2000. Since its beginnings, Casas Novas has run a riding school which aims to promote and offer sport to children. CSI A Coruña was founded in 2000 as a result of the creation of the Casas Novas Equestrian Centre. Due to the rapid international recognition, it has been holding two annual editions: an indoor one in December, and an outdoor one in July.

The Official Watch of the winter edition of the CSI A Coruña will be a timepiece from the Conquest Classic line, a collection dedicated to Longines' passion for equestrian sports.
This lady model in steel is set with 30 diamonds and houses a mechanical calibre.
The dial of white mother-of-pearl is set with 12 diamond indices and displays the hours,
the minutes and the seconds as well as the date. The movement of the watch can be admired through its sapphire glass case back.
 

Bovet - Artists for Peace and Justice

Slyde - SIAR 2013

Raymond Weil - 14th Annual Classic Brit Awards

Boucheron - Hiroshi Sugimoto exhibition

Eberhard & Co. - Gran Premio Nuvolari

Longines - Qatar Prix de l'Arc de Triomphe

Hamilton - Swiss Aerobatics Championship

Cuervo y Sobrinos - Antonio Banderas "latin hero"

Girard-Perregaux - "We Are Family"

A. Lange & Söhne - "Watches and Wonders"

As part of The Longines Sport Collection, the Conquest line has been given extra sparkle thanks to the scattering of diamonds. A first glittering model is set with 120 diamonds around the bezel while a second model combines the brilliance of these precious stones with the strength of ceramic. The dynamic beauty of the Ladies Diamond Conquest models, achieved through a marriage of sporty design and glittering diamonds, echoes the fine balance between performance and elegance that characterises the Conquest line. Sporty women who appreciate elegance will find exactly what they are looking for in the new Ladies Diamond Conquest.

The Conquest line is aimed at those women who enjoy sport but are not willing to compromise on elegance. Thanks to the use of diamonds and the innovative combination with ceramic, the new models in this line add a touch of sophistication to the sporty beauty of Longines' range of products. With its delicate balance, the Ladies Diamond Conquest watch is the ideal watch to weapon many sporting occasions; during an equestrian competition, a tennis tournament or while having fun on the ski slopes, but in the same vein it will add a touch of elegance worn for a cocktail party or a formal dinner.

Ladies Diamond Conquest is available in two versions.
The first has a bezel set with 120 Top Wesselton VVS diamonds, with a white mother-of-pearl or a black dial set with 11 diamonds as indices. This glittering timepiece with its sporty elegance is mounted on a stainless steel or a black or white ceramic bracelet. The second version boasts a dynamic beauty which has been achieved by the use of ceramic embellished with 54 Top Wesselton VVS diamonds set around the inside of the bezel and on the dial. The bezel and the bracelet are reinforced by the use of white or black ceramic while the matching dial - white mother-of-pearl or black - completes the appeal of this model. A special version is also available mounted on a steel bracelet. The Ladies Diamond Conquest line now includes thus eight new models.

As with all the models in the line, the Ladies Diamond Conquest has a screw-in back cover while the crown has a lateral protection. These new models are water-resistant to 5 bar and the bracelets have a folding safety clasp. The stainless steel case has a diameter of 35 mm and houses a quartz movement that shows the hours, minutes, seconds and date.

Thanks to their delicate balance between performance and elegance, these robust timepieces are ideal for women who enjoy sport but at the same time appreciate refinement. The Ladies Diamond Conquest models have added a new dimension to the Conquest line thanks to the inclusion of diamonds and the combination of these precious gems with the strength of ceramic.

Longines has celebrated the 120th anniversary of the registration of a logo that the famous St. Imier watchmaker still uses today. Protected since 1889 in Switzerland (FOIP), this factory trademark comprising a winged hourglass and the name Longines is the oldest of its kind still active, in its original form, in the international registers kept by the World Intellectual Property Organisation (WIPO). To mark the 120th anniversary of its logo, the brand has organised a themed exhibition in the Cite du Temps in Geneva, published a study about the symbol and created two exceptional limited series of timepieces numbered from 1 to 120.

During the event held in the Cite du Temps in Geneva, speeches were given by Brigitte Bolli Jost, Brand Registration Responsible at the Federal Institute of Intellectual Property and by Francis Gurry, the Director General of the World Intellectual Property Organisation, at a press conference on the subject of national and international challenges, intellectual property and the need to protect trademarks in a globalised world.
When it registered a factory trademark in 1889 that is still used today, Longines took a decisive step to protect its name and signature, as Walter von Känel, President of Longines, reminded those present during a press conference attended by representatives of the international watchmaking press. Registered in 1893 with the original organisation on which the World Intellectual Property Organisation was based, the 1889 trademark is the oldest of its kind still active in its original form in the registers kept by the United Nations special agency.

Longines has organised an exhibition at the Cite du Temps in Geneva that explains the context in which this trademark was adopted and protected. The exhibits include historical models as well as original documents and follow the development of a logo, its symbolism and the creation of a watchmaking tradition. The exhibition is open to the public every day from Friday 2 October until Sunday 1 November, from 9 a.m. to 6 p.m.
The St. Imier watch manufacturer has also published a short study of the history and the challenges involved in creating the Longines brand from the point of view of the registration of a logo dating from 1889 that is still in use today. Finally, Longines has created two limited series of watches, under the designation Longines Heritage Retrograde, each numbered from 1 to 120, as a fitting tribute to a logo that has been protected since 1889.

History

In 1867 Ernest Francillon founded the Longines factory by bringing out-workers employed by his trading office (which had been set up in 1832 by Auguste Agassiz) under one roof and introducing new manufacturing technology. At the same time he adopted the name Longines (from the local name of the site of his new factory) and chose a symbol to represent his company, the winged hourglass. This symbol has been continually used by Longines, albeit in various forms, since the company was founded to identify and characterise its products, and is still in used today.
On 27 May 1889 Ernest Francillon registered a factory mark consisting of a winged hourglass within a double circle which contained the signature EFCo (Ernest Francillon & Compagnie) and the name Longines. This mark was registered with the Swiss authority that dealt with the protection of trademarks at the time, namely the Federal Office for Intellectual Property (FOIP). For Longines the 1889 registration was the start of an important tradition of graphic and symbolic signatures. Since, for the first time, a trademark whose use and protection in its original form was to continue beyond the 21st century was legally recognised. The protection of the trademark was ensured at an international level in 1893 and makes Longines the oldest trademark still valid in its original form in the international registers of the World Intellectual Property Organisation (WIPO).
The registration of this logo was part of the industrialisation of watchmaking in Switzerland in the last third of the 19th century, in which Longines played a leading role. Initially, the trademark chosen by Longines - the winged hourglass - served to authenticate the company's products. But it quickly became a means of fighting against counterfeiters who hoped to take advantage of the excellent reputation built up by the St. Imier watch manufacturer. Subsequently, the factory mark was used in other contexts apart from on the product itself and began to determine the visual identity of the brand. This logo, registered in 1889, has therefore been part and parcel of the development and construction of the Longines brand which, in line with its watchmaking heritage continues to use it to this day.
To highlight the context of adoption and protection of this trademark, Longines has organised an exhibition at the Cite du Temps in Geneva which includes both historical articles and original documents. It reveals the development of the brand, the symbol that embodies it and the creation of a watchmaking tradition. Longines has also published a study that analyses the history and the challenges of creating the Longines brand in relation to the registration of the original logo, still used today, in 1889. Finally, Longines has created two limited series of watches under the name of Longines Heritage Retrograde, each numbered from 1 to 120, as a tribute to a logo which has been protected since 1889.