Imitation Longines Automatic Watch, High Quality Longines Automatic Replica

Longines Master Collection Chronograph Calendar Black Bracelet (L2.673.4.51.6)

As advertized.

---- [Rating: 5 / 5 stars]

Review by Eva Alvarez, From Belgium Turnhout

Longines Conquest Quartz 41mm Silver (L3.659.4.76.6)

When I opened the box, I was stunned by the beauty and brilliance of this watch. It is magnificent. If you live in Scottsdale, Palm Beach, Palm Springs or Dallas and are used to the real thing, this one is for you!

---- [Rating: 5 / 5 stars]

Review by Barry Van Otten, From USA Saint Louis, Missouri

Longines Hydroconquest Automatic 39 Black Rubber (L3.694.4.53.2)

good item.thanks

---- [Rating: 5 / 5 stars]

Review by Benton Wofford, From Greece Corfu

During the 46^th Artistic Gymnastics World Championships, which took place in Glasgow from 23 October to 1^st November 2015, Longines had the honour of awarding the Longines Prize for Elegance to Longines Ambassador of Elegance Giulia Steingruber (Switzerland) and Max Whitlock (Great Britain).

Set up in 1997, this prize is aimed at honouring the most elegant and charismatic sportswomen and men. Apart from purely technical considerations, the criteria applied by the jury are based on harmonious movement, emotion and, above all, elegance during the performances. The jury was made up of Prof. Bruno Grandi, FIG President, Steve Frew, Commonwealth Games Gold medalist for Scotland, Amy benbow-Hebbert, PR Manager of Longines UK, and Walter von Känel, President of Longines. The winners of the Longines Prize for Elegance received an elegant Longines watch, a trophy, as well as cheque.

The Official Watch in Glasgow was a model of the new Longines DolceVita collection, which represents contemporary elegance of the Longines watchmaking brand worldwide. The lady watch, cased in steel, is decorated with diamonds and featuring a silver-coloured "flinque" dial adorned with painted Roman numerals.

The jury of the Longines Prize for Elegance brought together Bruno Grandi, FIG President, Magdalena Brzeska, 26-time German Champion in rhythmic gymnastics, Rainer Eckert, Brand Manager Longines Germany, and Walter von Känel, President of Longines. The basis for evaluating, judging and awarding the Prize included emotional appeal extending beyond technical considerations to beauty and femininity, grace and harmony of movement, and above all, elegance.

Set up in 1997, the Longines Prize for Elegance takes the form of a trophy representing a gymnast in movement created especially for Longines by the Swiss artist Jean-Pierre Gerber. In addition, the winner received an elegant Longines timepiece and a cheque. Besides, the Official Watch of the 34^th Rhythmic Gymnastics World Championships was a lady model of the Longines DolceVita collection, cased in steel, decorated with diamonds and featuring a silver-coloured "flinque" dial adorned with painted Roman numerals. This timepiece represents contemporary elegance of the Longines watchmaking brand worldwide. It perfectly illustrated the elegance of this world class competition.

Yana Kudryavtseva clinched the World Championships all-around title for the third year in a row. She also captured three gold medals in individual ribbon, ball and clubs, as well as the team title with her Russian compatriots Margarita Mamun and Aleksandra Soldatova. Famous for her ball-spinning tricks as well as her spectacular ribbon routines, she demonstrated once again that she is one of the best rhythmic gymnasts of her generation.

Longines first became involved in gymnastics in 1912, when it launched an innovative electro-mechanical timing system. For over twenty years the brand has been the official partner and timekeeper for artistic and rhythmic gymnastics competitions organized by the International Gymnastics Federation. At these events, Longines provides the necessary infrastructure and personnel for calculating times, presenting scores, processing data (start lists, results, and medals) and displaying it on the results screens, on the commentators' information system as well as transmitting it to the television companies that are covering the competitions.

The magical backdrop of Port d'Hercule and the Prince's Palace in Monaco provided once again a spectacular venue for the seventh round of the Longines Global Champions Tour from 25 to 27 June. Friday was marked by the victory of Iñigo Lopez de la Osa Escribano on Cascin and Abdelkebir Ouaddar on Cordano Sitte Z at the Longines Pro-Am Cup, while Scott Brash riding Hello M'Lady won the Longines Global Champions Tour Grand Prix du Prince de Monaco presented by HSBC Private Bank (Monaco) SA on Saturday. To honour these amazing performances, they were all presented with elegant Longines by Mr. Charles Villoz, Vice President of Longines.

This event offered a great opportunity to discover the new Conquest Classic Moonphase, Longines chronographs which include a moonphase display. The sophistication of these timepieces makes them eminently refined watches and echoes the excellence and elegance of the stars of the equestrian universe.

Longines is the Title Partner, as well as the Official Timekeeper and Watch of the Longines Global Champions Tour. This prestigious series brings together the Top 30 ranked show jumpers in the world to compete in some of the world's greatest cities.

The Night Turf St. Moritz took place on Friday evening 6 February 2015, on
the frozen lake of the renowned Swiss alpine resort,prior to the first White Turf race Sunday. Longines was the Official Timekeeper and Official Watch of this unique event, as well as the Title Partner of the Longines Show-Sprint Race, which Cheryl Schoch on Boccalino won in style.

The event was enlightened by many celebrities, such as Nicola Spirig, Triathlon World Champion, Ariella Kaeslin, Gymnastics European Champion, Bruno Kernen, Downhill World Champion and Sven Epiney, SRF TV moderator, and also the Longines Ambassador of Elegance Ingeborga Dapkunaite.

The Official Watch of the competition, a stainless steel Conquest Classic Moonphase model, houses a self-winding mechanical chronograph movement. Its refined silvered dial displays the moon phases, echoing the excellence and elegance of equestrian sport stars.

During single Swiss leg of the Longines FEI World Cup™ series last Sunday, one of the highlights of this year's Mercedes-Benz CSI Zurich, the best pair was Sergio Alvarez Moya (ESP) on Carlo. Bertram Allen (IRL) on Molly Malone V finished second while Rolf-Göran Bengtsson from Sweden riding Casall ASK reached the third place. The winner was presented with a Longines timepiece by Mr. Charles Villoz, Vice-President of Longines. The winner of Friday's Longines Grand Prix, Penelope Leprevost (FRA) on Flora de Mariposa, received an elegant watch of the Swiss watch brand.

The official watch of the Mercedes-Benz CSI Zurich was the new Conquest Classic Moonphase. This chronograph combines Longines' passion for equestrian sports with the horological and traditional know-how of the brand.

Longines's CEO Walter von Känel has spent most of his professional career in an industry that captured his imagination while still a child, the industry that was the lifeblood of the Saint-Imier region where he lived. After leaving business college Walter von Känel became a technical administrator in the Swiss customs service and subsequently held a number of positions in accounting, logistics and sales with dial manufacturer Jean Singer.
He joined Longines in 1969 at the age of 28 as sales manager and was quickly seconded to the United States to work with the brand's New York agent. Walter von Känel continued to work his way up, holding positions as head of sales, then head of sales and marketing, before being appointed general manager in 1988. Since 1991 he has been a member of Swatch Group's expanded management board.
Walter von Känel is also very active in the politics of his region, and is passionate about local history.

As the official timekeeper for the FIS Alpine Ski World Cup, Longines awarded today in Lenzerheide the Longines Rising Ski Stars prize. Created in 2012, this prize is awarded to the best young athlete, lady (under 21) and man (under 23), taking part in the FIS Alpine Ski World Cup this season. This year the winners are Mikaela Shiffrin and Alexis Pinturault, who both had a wonderful season. The two prodigies had already received this award last year, proving once again that they are the most promising young athletes of the World Cup.

The American skier, who also won the slalom globe, and the French skier have received a trophy, a check for 20'000 CHF and a Longines Conquest Classic watch. This collection fully represents the precision, the technique and the elegance of alpine skiing.

The prize Longines Rising Ski Stars forms part of several activities undertaken by Longines to support youth through sport and to encourage the discovery of young talent. With its slogan "Elegance is an attitude", Longines particularly supports young people in several sports, organising projects for promising young hopefuls at its partnership events. For several years, the Longines Future Tennis Aces tournament has been held during the French Open Championship. In flat racing, the Prix Longines Future Racing Stars, open to young jockeys, is run in conjunction with the Prix de Diane Longines at Chantilly. And in 2013 Longines extended this concept to Alpine skiing with the Longines Future Ski Champions. Moreover, the brand also supports rising athletes with the Longines Rising Star Award in equestrian sports, the Longines Rising Tennis Stars and of course the Longines Rising Ski Stars.

Commonwealth Day was celebrated in style Monday 10 March. Commonwealth and Olympic swimming star, and Glasgow 2014 ambassador, Michael Jamieson, and Clyde, the Official 2014 Mascot kicked off the Commonwealth Day celebrations by sporting their trainers at Hillhead Primary School and encouraging the youngsters to show their support for the Games by also wearing their trainers.

Michael then joined Glasgow 2014 Chairman Lord Smith of Kelvin, Charles Villoz, Vice President of Longines, Glasgow 2014's Official Timekeeper and Watch and Games Partners to formally switch on the Longines Glasgow 2014 Clock at the city's Central Train Station and officially mark the countdown to the Opening Ceremony.

Situated above the destination board at the station, the prestigious new Longines clock will be seen by hundreds and thousands of commuters and visitors in the lead-up to the Games in July.

Glasgow 2014 Chairman, Lord Smith of Kelvin, KT, said: "The switching on of the Countdown Clock is a fitting marker of this important milestone for Glasgow 2014 and we are delighted to be sharing it with such an excellent global brand as Longines, which underlines perfectly the world-class appeal of the Games.
"This is our year and our chance for Glasgow and Scotland to shine on the global stage. The clock is now officially ticking down to the moment we have all been working towards since the bid was accepted in 2007".

Charles Villoz, Vice President of Longines, added: "Longines is very proud to be the Official Timekeeper and Official Watch of Glasgow 2014. Together with Glasgow 2014, we share common values such as tradition and performance. We are happy to bring our timekeeping expertise to the largest multi-sport event ever to be held in Scotland. We are looking forward to the thrilling and emotional action-packed moments that we are sure to experience this summer."

A successful end to Dubai's racing season was marked with the exciting and exhilarating Dubai World Cup. Titled the world's richest race, the Dubai World Cup is a thrilling exhibition of skill, precision and fashion as the world's top riders battle it out for eventual triumph while smart men and stylish women watch them in action. Swiss watchmaker Longines was the official timekeeper of the event for the third time.

One of the most closely followed races in the world, the Dubai World cup race is classified as a "International Group One flat race" for thoroughbreds over the age of four and covers a distance of 2000m. The exciting race was won by Animal Kingdom ridden by Joel Rosario while the Dubai Sheema Classic presented by Longines saw St Nicholas Abbey and Joseph O'Brien emerge victorious. The winning jockeys, trainers and owners of both races were bestowed with stunning gold timepieces from Longines' new Conquest Classic collection.

Introduced at the Dubai World Cup, the Conquest Classic collection is dedicated to those racegoers who share the excitement of the season's most prestigious race meetings, from Chantilly to Hong Kong, Dubai to Royal Ascot. Sleek and sporty and tailor-made for the discerning man and woman, the timepieces from the Conquest Classic collection were the ideal reward for the winners. This new collection will be featured at Baselworld fair 2013

In true style that is characteristic of equestrian events, the occasion also celebrated flair and fashion. Women adorned in striking dresses and creative hats paraded the venue in an attempt to win the award for the Most Elegant Lady. The triumph finally went to Alena Polyakova who won the coveted Conquest Classic timepiece in steel and gold with a white mother of pearl dial that echoed her grace.
On the strength of its long-lasting involvement in equestrian sports, Longines is delighted to be the Official Timekeeper of the most exciting horseracing events in the world. Longines' vast experience in timing equestrian events dates back to 1878, when it produced a chronograph engraved with a jockey and his mount. Since at least 1881, Longines has been committed to horseracing, and its chronographs have been highly sought-after by American race enthusiasts. Today, Longines' involvement in equestrian sports includes flat racing, show-jumping and endurance competitions. 

IW Magazine - August 13, 2012
The Longines LegacyAmong the museums, manufactures and historic landmarks that dot the villages of the Swiss Jura Mountains, the heart of the country's watchmaking district, the Longines Museum at Saint-Imier is a standout. Located in a wing of the brand's manufacture, one of the first to be established in the region, the museum traces the history of Longines from 1832, and in so doing, comprises one of the most comprehensive histories of Swiss watchmaking.
Longines celebrates that heritage this year, on its 180th anniversary, with the Saint Imier Collection of mechanical timepieces, a tribute to the town where it all started. Inspired by models produced during the brand's history, the collection includes a chronograph and a prestige model featuring four retrograde functions, containing the caliber L707 movement developed and made by ETA exclusively for Longines. It also has day/night and moonphase indications.
The cases are either steel, rose gold or two-tone, with a choice of four case sizes. Dials are black, silvered or mother-of-pearl with diamond indices. All are fitted with mechanical movements.
Cottage industry
Like most Swiss watch companies, Longines began life as a comptoir d'etablissage, the French term for what we would call a cottage industry. The owner of an etablissage produced watches by dividing the work according to components and contracting the production into small, specialized units. He would then assemble the final components and sell the finished watches to outside distributors and agents or at fairs. The first watches were carried out of the valley by donkey, then by stagecoach.
In the case of Longines, the founding assembleur/watchmaker was Auguste Agassiz, who assigned to local craftsmen the production of dials, hands and movement components.

Making a watch in 1830 involved fifty-four distinct steps, rising to something like 100 at the end of the century. These were executed by nearly as many types of craftsmen, including jobs as esoteric as scratch-brush scraper and case-spring maker.
Most of the craftsmen were farmers who worked on watches during the long winters.
These home workshops were called "counters" - "comptoir d'etablissage" translates literally to "counter manufacturing," a method of watch production that remained a local practice until the 1970s.
Agassiz's nephew, Ernest Francillon, succeeded him at Agassiz & Compagnie. When he took over in 1866, Francillon bought two adjacent parcels of land on the River Suze in Saint-Imier and built the region's first semi-mechanized watch workshop, or manufacture, making the decision to group all the steps in one place, with a staff that worked full-time, rather than only in the winter.
He started with thirty or forty workers, and by the end of the century, employed 853 people. By 1912, 1,200 people worked for Longines. The population of Saint-Imier was 8,000.
Sunlight
The manufacture was built in the typical style of the Jura to allow maximum sunlight in the days before electricity. The buildings were rectangular, rather than square, with floor-to-ceiling windows placed close together to bring light to the workbenches. The narrow width of the building, with windows on each side, prevented the rooms from being dark in the middle.
Francillon also changed the company name. Instead of following the convention of using a family name (Aggasiz was not his name, after all) he took the nickname of the land where the manufacture was built: Es Longines, which is latin and old French for "the flat middle."

The plot of land he had chosen was the flattest place in the village wedged between Chasseral Mountain and Mont-Soleil. It was also chosen because of its proximity to the River Suze. There was no electricity at the time, so the river was tapped to run the machines.
Francillon made two more decisions that would establish Longines as a world-class brand. He was the first watchmaker in the district to create a logo, a winged hourglass, and it is now the oldest brand logo on record registered with the World Intellectual Property Organization. Secondly, he instituted the policy of numbering every watch produced by the manufacture.
Ledgers
The brand's museum features a separate library containing the livres etablissage, a collection of 800 leather-bound ledgers that contain the number and details of every watch made by Longines since 1857. They list the caliber, model, a description and the name of the agent to whom each watch was sold.
"We use these books every day because we get so many requests for information," says Jennifer Bochud, the museum curator, who is in regular contact with the auction houses that sell watches.

"This adds a tremendous value to the watch," she says. "It also adds value for Longines, because we also find out more information about the watches—they travel all over the world, as if they have a life."
The books record these details from number one to number 15-million, stretching from 1857 to 1969. Since then, the data has been computerized. By the brand's 175th anniversary in 2007, it had produced 34 million watches. (Bochud wears number 37-million.)
Company milestones
Francion died in 1900, and the company passed to a succession of leaders. In 1969, Walter Von Kanel became president, and still holds that position at the age of 71. The museum outlines the progression of technological advances represented by the manufacture's production over the years and some of the brand's milestones.
Until about 1830, locally made timepieces were heavy pocket watches with a crown-wheel verge escapement. Soon the new Lepine design allowed watchmakers to make slimmer and cheaper watches that kept better time. By the late 1860s, they had turned to the Roskopf design as rugged and reliable as it was cheap.
By the early 1870s, Longines was building chronometer movements, while its first time-measurement devices date from 1878.
In 1920, the factory launched a movement with an eight-day power reserve, used in a series of pieces that included small clocks.
In 1923, French scientist Jean Lecarme led an expedition on Mont Blanc, he took ten Longines chronometers with him.
Longines was a member of the Aeronautical Association. In 1927, it recorded the famous flight of Charles Lindbergh from New York to Paris. Afterwards, he wrote a letter to Longines, outlining the functions he'd like to have on his watch, so Longines made one for him. The company still produces a version of this watch.
A frequent entrant in World Expositions, Longines won ten Grand Prix medals at the 1929 Barcelona exhibition.
In 1945, Longines introduced its first self-winding movement, caliber 22A. It was a circular movement measuring 21.5mm, with subsidiary seconds.
In 1954 the company made its first transportable quartz clock. It was used for sports timekeeping, and was accompanied by a photo finish mechanism. Longines has long been active in equestrian sports, archery and skiing.
In the 1950s, Longines began to name collections. In 1954 it launched the Conquest collection, and in 1957, the Flagship.
The brand started producing quartz watches in 1969. At that time, the brand was making twenty percent quartz and eighty percent mechanical movements. Eight years later, the proportion was just the opposite.
The quartz layoffs

Since quartz movements require less work, Longines, like all Swiss brands, had to lay off many workers during this period. Between 1975 and 1985, watch industry employment in the Saint-Imier area went from 3,000 jobs to 900 jobs.
Today, the equation of Longines production has reversed again, with seventy percent devoted to mechanical movements. During the 1970s, LCD was introduced into the collection as the result of a collaboration between Texas Instruments and ETA, which was by then making Longines' movements.
Longines was in the forefront of many of the most important trends in watchmaking during this period. In 1978, it was producing watches with a very slim quartz caliber, and in the 1980s, introduced two-tone watches into its collections. In 1987 Longines produced its first reproduction of the Lindbergh watch.
In 1983 the Swatch Group acquired Longines. The Group's ETA division had been making the brand's movements for several years because the last manufacture movement (L990) made by Longines was in 1977. After that, the brand used movements made by ETA, which today occupies a section of the Longines manufacture that is dedicated to making movements exclusive to the brand. Thus, the Saint-Imier headquarters has returned to the role of the manufacture.

Elegance begins
By the end of the 1990s, Longines introduced the advertising slogan "Elegance is an Attitude," and entered partnerships with the brand's first ambassadors. In 2001, the company produced its 30-millionth watch. By 2007, the brand introduced the MasterCollection, made up entirely of mechanical watches, including the MasterCollection Retrograde, with an exclusive movement fitted with retrograde functions. The Longines Sport Collection was also introduced in 2007.
Today Longines focuses on a mix of sporty models and dress pieces. The 2012 releases focus on the brand's four pillars: Elegance, Watchmaking Tradition, Sport and Heritage.

Elegance: The elegant aspect of its lines is exemplified in the Longines PrimaLuna, the Longines DolceVita and the La Grande Classique de Longines collections.
Watchmaking Tradition: The Longines Master Collection is an example of the brand's technical and aesthetic expertise, while the brand's Evidenza was inspired by the Art Deco movement. And a prime focus this year is the Saint-Imier Collection, this series of exceptional pieces is intended as a tribute to the town central to Longines' founding and development.
Sport: Longines' involvement in sport dates back to 1878 with its first chronograph movement, the 20H. The Longines Sport Collection is a tribute to its history in the world of sport while Conquest and HydroConquest lines represent further explorations into aquatic sports.
Heritage: Among the exceptional pieces: the Lindbergh Hour Angle Watch, a re-issue of the timepiece developed for the American pilot Charles Lindbergh in 1931. The Longines Weems Second-Setting Watch, a tribute to the navigation system devised by Captain Philip van Horn Weems, and the Longines Twenty-Four Hours, a re-issue of a watch designed in the 1950s specially for Swissair pilots, are also among the stars among the Heritage models.

Danedream and jockey Andrasch Starke won the Qatar Prix de l'Arc de Triomphe run over a distance of 2,400 meters at Longchamp racecourse in a record time of 2'24''49. Danedream, that had also captured the Longines Grosser Preis von Baden in September, easily won the race and broke the racecourse record time dating back to 1997. Longines has the honour of being the official timekeeper of this Parisian racecourse, where the prestigious race is run. During the tremendous raceday, under a sunny sky, the Swiss watch brand also handed over to the jockey, trainer and owner of Dream Ahead, winner of the Qatar Prix de la Forêt, a model that embodies its philosophy as well as its famous slogan "Elegance is an attitude": The Longines Column-Wheel Chronograph.

Having been involved in the world of sport since 1878, Longines has a vast experience in timing equestrian events. As part of its partnership with France Galop, the organisation responsible for national flat racing and steeplechase in France, Longines is present at Chantilly, Deauville and Longchamp racecourses as official timekeeper. The brand is also the title partner of the Prix de Diane Longines.

With a passionate involvement in equestrian sport, Longines is also an official partner and timekeeper for many equestrian events, such as most of the CSIO Nations Cup show jumping competitions as well as the various competitions organised by the Arab Equestrian League. In addition, apart from its traditional involvement in the Melbourne Cup Carnival, which includes the Longines MacKinnon Stakes, Longines is also the official timekeeper for other major meetings such as the Longines Singapore Gold Cup, organised by the Singapore Turf Club, the Dubai World Cup and the traditional Kentucky Derby, which is held at the Churchill Downs racecourse. Moreover, Longines has the honour of being a partner in Royal Ascot. The brand has deliberately chosen to be involved in equestrian events because they demand concentration, precision and experience.

The Longines Column-Wheel Chronograph
Longines took the opportunity to present a watch that embodies its philosophy as well as its famous slogan "Elegance is an attitude". The Longines Column-Wheel Chronograph gives priority to classical and refined beauty. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. This model has a stainless steel, 39 mm diameter case that surrounds a silvered dial with 13 hour symbols. It displays the hours and minutes with a small seconds at 9 o'clock, as well as the date plus of course the chronograph functions. This model is fitted on a dark brown alligator strap and is water- resistant to 3 bar (30 metres).

WORLDTEMPUS - 5 September 2011

Though Andrasch Starke raced on a total of nine different horses in nine of the ten races that took place yesterday as the exciting close to a wonderful week in Iffezheim / Baden-Baden, I kept betting on him in the wrong races. Starke, you see, won the race that counted, though not the race that I thought he would win after listening to experts in horse racing expound upon the recent past of the jockeys, horses, and trainers taking part in yesterday's Grosser Preis von Baden. This sixth and final day of racing on the Iffezheim track closed with a bang.

It was indeed Andrasch took the podium, triumphant on Danedream, in the race in which Longines offered a total of 250,000 euros and the prize of honor to the winners.
The Iffezheim week is a highpoint of the social calendar in the German state of Baden in addition to being the most important event on Germany's horse racing calendar. Therefore, it should come as no surprise that there is a grand prix ball to celebrate the sporting occasion. Longines, the event's timing partner, also took guests to the Saturday evening gala event emceed by German actor Sky du Mont ("Der Schuh des Manitou") and during which Gloria Gaynor ("I Will Survive") sang her hits.

If Longines had only been able to predict exactly which race Starke was going to win, I would have been able to partake more fully in the whole "grand prix" experience, though. Shouldn't there be a watch for that? Unfortunately, the Dolce Vita - the official watch of the Grosser Preis von Baden-Baden - wasn't quite outfitted with this function.

Longines DolceVita Diamond Collections
2001: designed in salute to feminine elegance, Longines introduced the Longines DolceVita Diamond Collections. At a gala evening in Milan for the launch of the collection, Longines awarded its first Longines Prize for Elegance outside the world of sports to Alessandra Ferri, Lamberto Sposini and Sergio Loro Piana.30 Millionth Longines Watch
On February 19th, 2001, Longines celebrated the 30 Millionth Longines Watch with a commemorative collection of 990 pieces featuring an L.990 caliber mouvement. Later that year, this collection won Swiss watchmaking's most important prize: La Montre de l'annee (The Watch of the Year award), voted by the readers of the Swiss magazines L'Hebdo and Schweizer Illustrierte.170 Years of Elegance in Watchmaking
Never modified, in uninterrupted use and constantly updated, the world's oldest registered brand name in watchmaking - Longines, with its winged hourglass logo - began the year 2002 in style, with the launch of Les Elegantes, a commemorative collection of three vintage jewelry watches, unveiled at a reception celebrating 170 years of elegance at the Pavillon Ledoyen, located on Paris' celebrated Champs elysees.25 years of Longines Timekeeping
Longines' involvement with timekeeping began in 1878 with a simple pocket-watch-sized chronograph designed for sports clubs. In later years, Longines and other Swatch Group companies performed official timekeeping and other duties at 28 Olympic Games, about 180 World Championships, 9 Asian Games, 11 Commonwealth Games, 11 Mediterranean Games, 13 Pan-American Games, 17 University Games and at countless top-tier sports meets. In 2003, Longines celebrated 125 years of exceptional timekeeping performance and introduced its "Honor and Glory" set, a 125-piece limited edition containing a vintage sports timer and an elegant wrist chronograph.Longines evidenza
Based on a 1925 tonneau-shaped design, the Longines evidenza collection presented in 2003 demonstrated a unique, and highly successful, approach to contemporary styling.The Longines Olympic Collection
In 2004, Longines fielded The Longines Olympic Collection as a tribute to over a century of modern Olympic Games - two models of a classically elegant chronograph, presented together with an attractive publication dedicated to the development of sports timekeeping by Longines.Longines LungoMare
With the introduction of the Longines LungoMare collection in 2004 appeared a design coupled to such irresistible attractions as the amenities and creature comforts of the fabled resorts of the Mediterranean coast.The Longines Master Collection
The Longines Master Collection of 2005 sums up Longines' expertise and experience spanning more than two centuries. It is reaching world markets precisely as consumers signal their clear preference for products that not only offer embody genuine value but unmistakable character as well.

1900s: Universal Exhibition in ParisPressing market demand with respect to both technology and styling drove watchmakers at Longines to design caliber L21.59. After the first Longines watch's 1867 bronze medal, in 1900 Longines caliber 21.59 won a Grand Prix at the Universal Exhibition in Paris with a one-of-a-kind creation called La Renommee, in 18K gold.The first wristwatches
When watches gradually migrated from waistcoat to wrist, Longines was in 1905 the first to turn out wristwatches by largely mechanical means. This innovation marked the start of a complete reorganization of the Longines' factory working and production methods during the 1920s and 1930s.1910s: The first shaped watchesAs early as 1912, Longines watches began to lose their round silhouette, the better to explore, and exploit, the geometry of elegance. Truly revolutionary for the period, Longines' rectangular and square-shaped models marked the start of a century of Longines design. Style followed style in any number of variations as taste turned into trend and trend into fashion, made possible by ever finer craftsmanship and sophisticated technologyLongines and gymnastics
Longines entered the world of gymnastics at the 1912 Swiss Federal Gymnastics Meet in Basel, Switzerland. The partnership resulted in a world's premiere: the introduction of automatic timing. Longines used an electromechanical system with start and finish tapes, fielded for the first time for the 80-meter dash. It marked a turning point in Longines' increasingly close cooperation with the world of gymnastics.

Press release

Kwok plays the starring role in this film based on a famous story from the Qing Dynasty (1644 - 1911). The great heritage of the Chinese movie reminds the Swiss watch brand of its horological development and long-standing relationship with China during the same period as the story in time. Chronological records of an invoice states the shipment of the first Longines watch to China dates back to 1867. Longines was happy to congratulate Aaron Kwok on his new exciting movie and to sponsor the after film Party in Berlin by presenting him the brand's latest watchmaking achievement: The Longines Master Collection Retrograde watch, which summarizes the brand's legendary watchmaking development since the Qing Dynasty.
Aaron Kwok, Longines Ambassador of Elegance since 2005, is one of the most popular artist's in Asia. His outstanding performances as a dancer, singer and actor have earned him more than a hundred awards since the beginning of his career. With his many creative talents it was naturally not long before the film industry approached him. Success came immediately as Kwok won the award for best leading actor for his film "Divergence" at the Golden Horse Award in 2005. Only a year later he repeated this achievement by winning for the second time the award for his extraordinary performance in the feature film "After This Our Exile". Now his success story has brought him to his second European Film Festival (after the Rome Film Festival in 2006) here in Berlin, where he will disclose his latest movie "Empire of Silver" as a World Premiere.

In this movie, Aaron Kwok embodies "Third Master", an idealistic and hedonistic young man. Heir to a banking empire, who, despite his father's pressure, struggles to find his own way in life. The Father and son's relationship is complicated by their antagonistic sense of moral and ethical values. Moreover, "Third Master" is deeply in love with his beautiful stepmother.
Embarking on a metaphysical journey, "Third Master" must decide whether to follow his father's path or find his own way. Greed, deception and jealousy surface under the pressures of war and the impending change from silver to paper bills.
This wonderful historical Chinese movie reminds the Swiss watch brand of its rich history of over 175 years of watchmaking craftsmanship and especially of its long-standing relationship with China. In fact, China was one of the first countries where Longines exported its watches to from its manufacture in Switzerland. The record of an invoice shows that the very first Longines watch has already been sold and shipped to China during the Qing Dynasty in 1867.

 
It was a great pleasure for Longines to offer the after film party and to hand over The Longines Master Collection Retrograde watch in rose gold, the elegant flagship piece to Aaron Kwok during the party as symbol of respect and congratulations on his outstanding performance. This very special timepiece, highlighting the horological traditions of the brand, encloses a new calibre, especially and exclusively developed for Longines. Offering retrograde functions (day, date, second, second time zone on a 24-hour scale) in a movement with automatic rewinding, The Longines Master Collection Retrograde combines a mechanical horological complication with simple usage.
Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 175 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.