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Atelier Loiseau - Historical timepieces
Renaissance
Pocket Watch
1981
It is the fisrt pocket watch intergrating a Tourbillon and complications in the history. The Renaissance features the Hours, Minutes and Seconds (from the Tourbillon). It also is a Perpetual Calendar with all of its traditionnal information. Plus it proposes an automatic striking mechanism, the 12 zodiacal signs, the sunrise and sunset stars, the equation of time and a thermometer. The Renaissance is still today privately owned by the same familly who originally bought it.
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Capriccio - Piece No 2
Pocket Watch
1983
The functions are the Hours, Minutes and Seconds (from the Tourbillon). Its hand winding movment perfectly fits the special shape of the case, inspired by a paintor's color palette. The power reserve is of 8 days. It is regulated by a tourbillon and a detent escapment. The Capriccio is the property of the Omega museum.
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Montres des Sables - A Faces
Pocket Watches
1985
The deserts' nomads inspired Dominique Loiseau for the creation of these 6 unique Montres des Sables (Watches of the sand). Every movement's flying Tourbillon is placed in the center of each watch. These pocket watches have pendant integrated in their case so that they look like stones on the desert.
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Rose des Temps
Table Clock and automaton
1983-84
Unique Complication rebus table clock celebrating the arrival of the 3rd millenary. The timepiece is made of 16 modules all interchangeable between them and totalizing 32 functions. To name a few these functions are : Automatic Striking Mecanism, Minute Repeater, a 6 bells (gongs) Westminster Carillon, Perpetual Calendar, the sky in New-York, Sydney, Buenos Aires and Bern, the 4 seasons indicator, Year 2K automaton, a Chronometer, a Thermometer and of course Hours and Minutes.
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Cobra
Pocket Watch
1986-87
Unique pocket watch. Besides the Hours, minutes and seconds (from the Tourbillon) it features a flying Tourbillon and a power reserve indicator. The Cobra is privately owned.
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Omega - Spacemaster Z-33
Omega is proud to introduce the Spacemaster Z-33. Inspired by the iconic "Pilot Line" case shape and equipped with a brand new multifunction quartz movement, calibre 5666 has been designed with modern pilots in mind and artfully combines its ancestor's legendary design with Omega's industry-defining innovation.
The Spacemaster Z-33's case shape cannot be mistaken for that of any other timepiece and in the tradition of Omega's great pilots' watches, it separates its day-to-day timekeeping from its professional functions ergonomically, using state-of-the-art technology.
Designed for pilots
Floating above the digital dial is a set of analogue timekeeping hands that are adjusted by the crown at 3 o'clock. Surrounding the watch are four pushers that, along with the crown, allow full control over the array of digital features. For keeping track of the time these include date, UTC and two time zones (in 12 or 24 hour display), an alarm and a perpetual calendar. Elapsed time is measured with a chronograph function and a countdown timer. Alongside these features are self-programmable professional pilot functions to log up to ten flights and visualise those logs with date-hour indications.
High-technology case, dial and hands
Continuing the high technology feel of the watch, the modern-sized case is manufactured from grade 5 titanium, and features brushed, polished and sandblasted highlights, reminiscent of Omega's pilot case design. The caseback features the polished Omega Seahorse, the O symbol, the word "Speedmaster" and the watch's serial number. The back is fixed in place with four screws and its "double wall" construction acts as a resonance chamber, thus amplifying the sound of the alarm. The Spacemaster Z-33 is fitted with a scratch-resistant sapphire crystal with anti-reflective treatment on both sides to provide a clear view of the display regardless of the conditions. The watch is water resistant to 3 bar / 30 metres / 100 feet.
The Spacemaster Z-33 has a non-reflective matt black dial with white Omega name and logo and featuring the words "Spacemaster" and "Z-33" in white. The white indexes are coated with white Super-LumiNova, as are the skeletonised hour and minute hands. The elements coated with Super-LumiNova emit a green glow in low light conditions.
The dial features two large display panels for the digital functions. These screens have black backgrounds with red digital segments and use transreflective LCD technology to provide easy reading in all light conditions.
The new design incorporates skeletonised hands to help the wearer view the digital displays below them. By simply depressing the pusher at the 8 o'clock position, the hands are disengaged to either 3 o'clock or 9 o'clock, allowing the wearer an unobstructed view of the digital information.
On your wrist in the cockpit
The Spacemaster Z-33 is supplied with a black rubber strap with the inscriptions "Omega" and "Speedmaster" in red. It is also available on a brown "Soft Touch" leather strap. The black rubber strap features a model-specific Titanium folding clasp (grade 5 for all the visible parts and grade 2 for the moving parts). The brown "Soft Touch" leather strap is secured to the wrist by a standard grade 5 titanium folding clasp (again with grade 2 titanium used for the moving parts of the clasp). Both clasps bear the Omega logo.
The digital displays is automatically regulated by their transreflective technology, which takes into account ambient light, allowing the digital data to be read as easily on night flights as in direct sunlight. This technology also helps conserve battery power. In dark conditions the Super-LumiNova provides a green glow for the analogue time measurement hands allowing them to be distinct enough not to interfere with the digital
A very special and highly useful additional detail that underlines the Spacemaster's professional heritage & distinction is the fact that its digital display can be read under all conditions, even for wearers with polarized glasses.
The watch is delivered in a special presentation box which includes a detailed manual.
Respecting the past, defining the future
The Omega Spacemaster Z-33 carries on the traditions of robust reliability and innovation that have always defined Omega's watches. Coupled with specific functions desired by professional pilots, Omega's new thermo-compensated quartz calibre 5666 is particularly dedicated to them, providing them with the combination great accuracy and functionality they need in the cockpit.
With the launch of the Spacemaster Z-33, Omega has re-introduced a professional pilots' watch, combining the legendary look of the past with cutting-edge watchmaking features.
It is sure to be one of the most welcomed and talked-about releases of 2012.
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Omega - Ladymatic
Can you imagine a line of women's watches that recalls the most compelling design elements of the golden age of couture and combines them with the best mechanical watch movements in the world? Is this idea simply too good to be true?
Omega can answer these questions in a word: Ladymatic.
Reviving a legendary name
The Omega Ladymatic reintroduces a name from the storied brand's illustrious past. Originally launched in 1955 and continuing for the better part of a generation, the Ladymatic wristwatch line defined feminine grace and elegance in another era. It was one of the brand's first self-winding watches to be designed especially for women and it featured the smallest automatic movement Omega had ever made.Omega has chosen to revive the legendary name with a family of watches whose design originality and Co-Axial innovation combine to give an entirely new meaning to Ladymatic. These are timepieces that have been created to address women's desire to own wristwatches that make profound fashion statements but which are also equipped with the best series-produced mechanical watch movements in the world.
Nicole Kidman and Ladymatic
Academy Award-winning actress Nicole Kidman, an Omega brand ambassador since 2004, will be the face (and wrist) associated with the Ladymatic line. Asked what she thought about Omega's decision to usea name associated with a product launched in the fifties, Kidman said, "There's something appealing about that type of communication. There's a fascination with the era which means that the advertisements can be playful without actually turning back the clock. As the Ladymatic watch collection represents state-of-the-industry technology, this campaign is really a sort of wink."
What's in a name? Ladymatic in 1955 and 2010
When the first Ladymatic watches were released by Omega in 1955, the name concisely communicated the collection's strength: the Ladymatic was a self-winding watch created especially for women.Omega president Stephen Urquhart said about reviving the Ladymatic name, "We're certainly aware that it sounds different now than it did 55 years ago. But the new watches are superb and they've been designed for women who have told us that they are as interested in the quality of our mechanical movements as they are in the style of the watches."Mr. Urquhart added, "By reviving this name, we've been able to focus attention on how important our women customers have been to us over the years and also to show the world what a mechanical watch for women should be in the 21st century."Nicole Kidman echoed his sentiment saying, "These days, interest in the quality of a watch movement isn't gender specific - women have the same interest in its performance as men do. The Ladymatic addresses that perfectly."
The Ladymatic Line
The watches in the new Ladymatic line feature polished 34 mm cases with a distinctive ceramic ring between an outer decorative wave and the inner case body. The cases are crafted in 18 Ct red or yellow gold or in stainless steel.The Ladymatic watches are offered with a choice of polished or snow-set diamond-paved bezels. The polished screw-in crown is either set with a Brilliant Omega CutT™ diamond or is embossed with a polished OMEGA logo. The polished caseback has a sapphire crystal that reveals the movement that powers the watch.The movement driving the Ladymatic watches is the Omega Co-Axial calibre 8520/8521. At its heart is the Co-Axial escapement, the component that in 1999 signaled a revolution in how mechanical wristwatches are made. Each movement is equipped with OMEGA's exclusive Si 14 silicon balance spring, an innovation that makes it more resistant to external shocks and environmental disturbancEach watch in the Omega Ladymatic collection is an officially certified chronometer, a testimony to their outstanding timekeeping performance. The remarkable stability and performance of the Co-Axial calibers equipped with silicon balance springs makes it possible for Omega to deliver each Ladymatic wristwatch with a four-year warranty.The stunning face of the Ladymatic is highlighted by the supernova pattern, which emanates from the centre of the dial. The extra-white mother-ofpearl or lacquered black dials match the colour of the striking ceramic ring. The dials are available either with 11 diamond indexes in facetted 18 Ct gold mounts or in understated elegant simplicity with no hour markers. There is a diamond-polished date window at the 3 o'clock position. The polished alpha-shaped hands have been made from 18 Ct gold and are treated with white Super-LumiNova, making them readable in any lighting conditions.The Omega Ladymatic watches are presented with either bracelets in metals matching their cases or on alligator leather straps in mother-of-pearl white or brilliant black. The metal bracelets feature Omega's patented 3-row screw-and-pin design with a butterfly clasp. The alligator straps have a polished link in the metal that corresponds to the case and an 18 Ct gold foldover clasp.The new Omega Ladymatic Collection draws certain influences from its namesake: like the original Ladymatic watches, the line perfectly blends graceful, timeless design and Omega's groundbreaking technology. The new collection, with its Co-Axial technology and bold fashion features, takes the best elements of an earlier era and introduces them, completely updated and upgraded, to women of accomplishment in a new century.
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Omega - Clooney and Crawford
The advertisements feature photographs of Omega's brand ambassadors sporting loupes, the magnifying glasses favoured by watchmakers.
Inspired by Omega's award-winning advertisement
The visuals were inspired by Omega's award-winning "Watchmaker Wanted" campaign, which featured a Greg Williams photograph of George Clooney wearing a lab coat and a loupe.
In one of the new advertisements, Apollo 11 astronaut Buzz Aldrin, the first man to walk on the Moon wearing an Omega Speedmaster, appears with the headline, "It's not rocket science. But it's close."
Formula One superstar Michael Schumacher's Co-Axial advertisement describes the steady, constant performance of the movements with the legend, "When faster isn't better."
All of Omega's high-flying ambassadors are taking part in the campaign including George Clooney, Michael Phelps, Nicole Kidman, Cindy Crawford, Zhang Ziyi, and Sergio Garcia.
The advertising texts have been written with reference to the ambassadors' professional fields of endeavour and an aspect of Omega's Co-Axial movements. Swimmer Phelps's ad talks about the importance of timing. Super model Crawford's copy is about the fashion statement made by the movements.
The other "stars" in the adverts: Omega's Co-Axial calibres
The Co-Axial escapement, introduced in 1999, was the first practical new watch escapement to be developed in some 250 years. The escapement is, in simple terms, the heart of the mechanical watch. It maintains the oscillations of the balance, the watch's regulating mechanism. The Co-Axial Escapement reduces the friction among the parts that transmit energy from one component to another, resulting in longer service intervals, a reduced need for lubrication and, above all, greater stability of the watch's precision over time.
Since 2007 Omega has been producing its exclusive Co-Axial calibres in house comprising more than 200 parts.
"Co-Axial has been a turning point"
Commenting on the advertisements, Omega president Stephen Urquhart said, "T
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