Wholesale Omega Black Watches, Imitation Omega Black

Omega Speedmaster Professional Moonwatch Apollo 17 40th Anniversary (311.30.42.30.99.002)

This is a simple little boho watch that is great for casual outfits. The leather is really soft and is comfortable on the wrist. It basically adjusts to any wrist size. I purchased it to wear when running around in my jeans.

---- [Rating: 5 / 5 stars]

Review by Gregerson, From USA St. Clair Shores

Omega LadyMatic Co-Axial 34 mm (425.32.34.20.57.002)

I had to return this product because it was advertized as for men and women, but the face is way to large for females. Also, the band is tto large even when placed in the last hole it was loose.

---- [Rating: 5 / 5 stars]

Review by cindy beauchamp, From England Waterlooville

Omega Seamaster Aqua Terra 150M Co-Axial 38.5mm Alligator (231.53.39.21.06.001)

Confusing Omega Aqua Terra watch face made worse by glass misting up and therefore unable to read time. Not a positive feature for a watch! Disappointing.

---- [Rating: 5 / 5 stars]

Review by Michal Klasek, From USA Deerfield Beach

It's called the Cosmic Watch and it is Swiss Made, but ironically it is not yet available as a watch. Having crossed the desks of the executives at Omega (too digital) and Google Switzerland (not functional enough), the project arrives on the market not as a wristwatch but as an application running on iOS and Android or as a luxurious desk clock or high-end touchscreen display that would make the perfect addition to a boardroom or hotel lobby. It is the world's first interactive astronomical clock in the digital era, and it's Swiss Made!
The Cosmic Watch builds on the centuries old tradition of the astrolabe as a means of displaying the rotation of the heavenly bodies in our solar system. But whereas the historical astrolabes were objects intended as decoration just as much as they were for education, the Cosmic Watch is geared much more towards the educational aspect, capitalizing on the ubiquity of smartphones and tablets around the world.

A new appreciation of time

One of the cornerstones of this approach is adding the dimension of time, which can be overlaid on any of the views in the form of a circle around the equator with an optional digital read-out if desired. Intuitively, the time can also be read against the selected location and the shadow cast by the sun gives an instant overview of where on earth it is night and day.

A "time travel" function lets you move forwards or backwards through time at varying speeds, from a sedate two minutes per second to a dizzying year per second. As you move forwards or backwards you see the trace of the movement of the planets and you can pause at any point to see the exact configuration in the solar system at that point. Furthermore, significant astronomical events such as eclipses are highlighted along the way.
Five different guides (horizon, compass, planet names, connections, celestial rings and equatorial grid) can be toggled on and off to assist with astronomical observations. Simply activating the horizon and compass, for example, then aligning north on the compass with north on the horizon, lets you easily identify the planets at a glance. On a cloudless night in mid-May I was able to pick out Mars, Venus, Jupiter and Mercury from my balcony in a matter of minutes.

The future

As with any smartphone application, the advantage of the technology is that it can regularly be updated. The developers are already working on adding new features such as real-time weather, a world-time display and equation of time function. With such features on board, the application could in future easily replace three or more existing types of application (world time, sky chart, weather). All this at a cost of just 4 Swiss francs!

The Cosmic Watch also comes packaged as two high-end luxury objects, the Vision and the Eclipse. The Vision is an interactive table clock and the Eclipse is a custom-built interactive astronomical "wall time device" using the very best touchscreen technology available.
 

The Cosmic Watch can be downloaded from Google Play and the Apple App Store.

Jan Edöcs will also continue to be a senior partner at the business and financial consulting group Consalve AG, whose services Hanhart already employed in the past. The 42-year-old Edöcs has more than 20 years' experience in the watch industry (Omega, Swatch Ltd., Versace, Milus International SA) and has proven experience in business management. Ronald Grob, previously interim CEO, will continue in future as a consultant at Hanhart. Production in Gutenbach will continue to be led by Klaus Eble, who has more than 40 years of service with Hanhart and is regarded as an expert in the production of precision timepieces.

Hanhart will be taking part at Baselworld 2013 (25.04. - 02.05.), presenting its new products at hall 2.0, booth E15.
The tradition-rich Hanhart brand was founded in 1882. The company is renowned for the production of functional instrument watches for use on land, sea and in the air. Since 2010 Hanhart is belonging to the Gaydoul Group.

Yesterday in London's chic New Bond Street, Sotheby's auction house undertook what was certainly its most high-profile auction of the year: selling the horological remains of George Daniels' life.
At precisely 2:30 GMT, the elite of the horological auction world crowded into Sotheby's posh auction room to witness - or possibly bid on - the 137 items left in Daniels' collection at the time of his death in 2011.
 

Daniels can rightly be viewed as the first independent, a talented watchmaker who practically led this movement of the mechanical renaissance by example. He was revered by the other independents - as F.P. Journe's platinum Chronometre Souverain (lot 27) gift to him shows - and inspired them in their own work. "This auction will set the precedent for other independents' work," Geoffroy Ader, head of Sotheby's Geneva, remarked.
Daniels is best remembered for inventing the co-axial escapement, which was industrialized and is now in serial use by Omega, though as his protege and only apprentice Roger Smith pointed out, "He made everything by hand, every part of the watch." His 37 unique pocket watches remain so one-of-a-kind because they were indeed manufactured by his own two hands and because each one represented a new technical experiment.

Daniels was a collector of automobiles, cameras, and timepieces. As an expert in the history of horology, he also traded in very high-end vintage timepieces and was an adviser to Sotheby's for much of his career. Much of the proceeds of the auctions surrounding these objects will benefit the George Daniels Educational Trust, a charity he set up before his passing to benefit the higher education of pupils studying the disciplines of horology, engineering, medicine and building construction. Financial aid from the trust is granted to students nominated by City University London and jointly the Worshipful Company of Clockmakers and The British Horological Institute.
Auction results
Many pieces in the auction were highly anticipated, and the top lot performed as expected, which is probably why it did not elicit applause from the polite gathering of aficionados: the Space Travellers Watch, a large Lepine-style pocket watch complicated beyond belief and ahead of its time in terms of added technology. Smith explained that Daniels had created it in honor of man's first landing on the moon (hence the name). The bidding on it was spirited and included a prominent local London retailer, who dropped out before it crossed the one-million-pound mark. Bidding topped out at 1,150,000 pounds before commission.

The second most expensive lot came in at 1,100,000 pounds before commission: an ebony-encased striking table clock by Joseph Knibb from 1677. It has royal provenance, which is probably what at least partially spurred the heated bidding for it. As expected, Daniels' own pieces did remarkably well, with the Grand Complication wristwatch hammered at 780,000 pounds before commission.
Anther notable lot was an Urban Jurgensen wristwatch modified by Daniels to include a slim version of the co-axial escapement, which was sold to the Jurgensen Museum via telephone for 50,000 pounds before commission. And, naturally, the Journe piece was notable for the above-mentioned reasons. It sold for 36,000 pounds before commission.
The Sotheby's team and other notables present at the auction were pleased with the results, totaling 8,285,139 pounds after commission (and beating the pre-sale estimate by more than 3 million pounds). About 8 million pounds of that will go to the George Daniels Educational Trust.
 

Omega is proud to introduce the Spacemaster Z-33. Inspired by the iconic "Pilot Line" case shape and equipped with a brand new multifunction quartz movement, calibre 5666 has been designed with modern pilots in mind and artfully combines its ancestor's legendary design with Omega's industry-defining innovation.

The Spacemaster Z-33's case shape cannot be mistaken for that of any other timepiece and in the tradition of Omega's great pilots' watches, it separates its day-to-day timekeeping from its professional functions ergonomically, using state-of-the-art technology.

Designed for pilots
Floating above the digital dial is a set of analogue timekeeping hands that are adjusted by the crown at 3 o'clock. Surrounding the watch are four pushers that, along with the crown, allow full control over the array of digital features. For keeping track of the time these include date, UTC and two time zones (in 12 or 24 hour display), an alarm and a perpetual calendar. Elapsed time is measured with a chronograph function and a countdown timer. Alongside these features are self-programmable professional pilot functions to log up to ten flights and visualise those logs with date-hour indications.

High-technology case, dial and hands
Continuing the high technology feel of the watch, the modern-sized case is manufactured from grade 5 titanium, and features brushed, polished and sandblasted highlights, reminiscent of Omega's pilot case design. The caseback features the polished Omega Seahorse, the O symbol, the word "Speedmaster" and the watch's serial number. The back is fixed in place with four screws and its "double wall" construction acts as a resonance chamber, thus amplifying the sound of the alarm. The Spacemaster Z-33 is fitted with a scratch-resistant sapphire crystal with anti-reflective treatment on both sides to provide a clear view of the display regardless of the conditions. The watch is water resistant to 3 bar / 30 metres / 100 feet.

The Spacemaster Z-33 has a non-reflective matt black dial with white Omega name and logo and featuring the words "Spacemaster" and "Z-33" in white. The white indexes are coated with white Super-LumiNova, as are the skeletonised hour and minute hands. The elements coated with Super-LumiNova emit a green glow in low light conditions.
The dial features two large display panels for the digital functions. These screens have black backgrounds with red digital segments and use transreflective LCD technology to provide easy reading in all light conditions.
The new design incorporates skeletonised hands to help the wearer view the digital displays below them. By simply depressing the pusher at the 8 o'clock position, the hands are disengaged to either 3 o'clock or 9 o'clock, allowing the wearer an unobstructed view of the digital information.

On your wrist in the cockpit
The Spacemaster Z-33 is supplied with a black rubber strap with the inscriptions "Omega" and "Speedmaster" in red. It is also available on a brown "Soft Touch" leather strap. The black rubber strap features a model-specific Titanium folding clasp (grade 5 for all the visible parts and grade 2 for the moving parts). The brown "Soft Touch" leather strap is secured to the wrist by a standard grade 5 titanium folding clasp (again with grade 2 titanium used for the moving parts of the clasp). Both clasps bear the Omega logo.
The digital displays is automatically regulated by their transreflective technology, which takes into account ambient light, allowing the digital data to be read as easily on night flights as in direct sunlight. This technology also helps conserve battery power. In dark conditions the Super-LumiNova provides a green glow for the analogue time measurement hands allowing them to be distinct enough not to interfere with the digital

A very special and highly useful additional detail that underlines the Spacemaster's professional heritage & distinction is the fact that its digital display can be read under all conditions, even for wearers with polarized glasses.
The watch is delivered in a special presentation box which includes a detailed manual.
Respecting the past, defining the future
The Omega Spacemaster Z-33 carries on the traditions of robust reliability and innovation that have always defined Omega's watches. Coupled with specific functions desired by professional pilots, Omega's new thermo-compensated quartz calibre 5666 is particularly dedicated to them, providing them with the combination great accuracy and functionality they need in the cockpit.
With the launch of the Spacemaster Z-33, Omega has re-introduced a professional pilots' watch, combining the legendary look of the past with cutting-edge watchmaking features.
It is sure to be one of the most welcomed and talked-about releases of 2012.

This year's edition of the OMEGA Dubai Desert Classic golf tournament boasted a stellar roster that included three of the world's four top-ranked golfers. The stars didn't disappoint: at the end of the third round, Rory McIlory, Lee Westwood and Martin Kaymer, who entered the tournament ranked second, third and fourth in the world respectively, were in the leaderboard's top ten. But it was Spain's Rafael Cabrera-Bello who won by a single stroke over Westwood and Scotsman Stephen Gallacher.
Cabrera-Bello, who had been a stroke behind Westwood overnight, birdied the 17th hole and was able to hang on to his lead.
Cabrera-Bello was presented with the OMEGA Dubai Desert Classic trophy by His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum and Raynald Aeschlimann, Vice President and International Sales Director, OMEGA, the tournament's title sponsor, in the fiercely contested European Tour event.
The prestigious 18 Ct red gold an OMEGA Seamaster Aqua Terra Annual Calendar was presented to Cabrera-Bello along with the tournament trophy, following a tournament that saw one of the most dramatic European Tour finishes of the season.

"We are particularly proud to present this timepiece to a winner as worthy as Rafael," said Aeschlimann. "I know that when he wears it, it will bring back memories of his extraordinary performance at this tournament." 
The watch presented to Cabrera-Bello is an OMEGA Seamaster Aqua Terra Annual Calendar with an 18 Ct red gold case and a brown leather strap. The date only needs to be adjusted once a year, on March 1. It is delivered with a four-year warranty and is water-resistant to 15 bar/150 metres/500 feet. The exclusive Co-Axial calibre 8611 is a member of the mechanical watch movement family that has signaled a revolution in the way mechanical wristwatches are being made.
OMEGA is one of the most prominent watch brands in the world and has long promoted golf as a global sport. Its title sponsorships include the OMEGA European Masters played each September in Switzerland and the OMEGA Dubai Ladies Master hosted every December in Dubai. In 2011, the brand entered into a partnership with The PGA of America and will serve as official timekeeper to The PGA Championship, one of golf's four "Majors," and the Ryder Cup when it is contested in the United States. OMEGA is also among the world's leading sports timekeepers and in 2012 will assume its Official Timekeeping role at the Olympic Games for the 25th time since 1932.

With the Seamaster Aqua Terra GMT, OMEGA introduces a new member of its exclusive Co-Axial family of movements. The OMEGA Co-Axial calibre 8605/8615 is the first of OMEGA's proprietary movements to be equipped with a GMT complication, meaning that along with the central hour, minute and seconds hands, there is a GMT hand which completes one rotation every 24 hours, making it possible to keep track of the time in two time zones.
The 43 mm case is available in a choice of metals: 18 Ct red gold or stainless steel or, in a bicolor version in 18 Ct red gold and stainless steel. The sapphire crystal on the screw-in caseback allows a clear view of the extraordinary Co-Axial movement inside. The watch is available with either a bracelet in the same metal as the watch case or with a black, brown or blue leather strap.

The dial is distinguished by the teak pattern associated with the Aqua Terra collection. The vertical lines are reminiscent of the wooden decks on luxury boats. The applied 18 Ct gold brushed and polished indexes are coated with white Super-LumiNova and the facetted hands are crafted from 18 Ct white or red gold. Like the indexes, they are coated with white Super-LumiNova which allows ease of reading in all light conditions. The GMT hand's red arrow makes it easy to distinguish the two time zones.
At the heart of the Seamaster Aqua Terra GMT is the Co-Axial calibre 8605/8615. It is part of the family of movements OMEGA introduced in 2007 built around the first practical new watch escapement to be developed in some 250 years. The Co -Axial escapement in the OMEGA calibres is used in conjunction with a free sprung-balance and its function differs considerably from that of a conventional lever escapement with index. The watch's rate can be adjusted by modifying the moment of inertia of the balance by means of two gold regulating micro screws embedded in the circular balance. This design avoids the disturbing effects of contact between the balance-spring and the index pins and therefore ensures that the stability of rate offered by the Co-Axial escapement is maintained over long periods of use. The result is reduced friction which means that there is almost no need for lubrication; the Co-Axial calibres have long service intervals and the Seamaster Aqua Terra GMT, which is also equipped with a silicon balance spring, is delivered with a four-year warranty.
The OMEGA Co-Axial calibre 8605/8615 is the first in the family to be equipped with a GMT complication. Its GMT hand has a diamond-polished red arrow, making it easy to track time in a second time zone or GMT display. Intriguingly, the GMT hand can also be used for compass orientation: when the watch is held parallel to the ground with its hour hand pointed in the direction of the sun, the GMT hand, when it is adjusted to the same time on the 24-hour GMT display, will indicate north in the northern hemisphere.

One of the major introductions from Baselworld 2011 was, of course, Omega's new chronograph caliber. I was therefore quite disappointed when a Swatch Group scheduling glitch occurred and I missed my chance to see it. "These things happen," I thought and did my utmost to try to get down to the factory in the ensuing months - to no avail. I just seemed destined to miss out on seeing what I suspected was going to be a truly excellent product. In October, my chance suddenly appeared: my French-language colleague at Worldtempus Louis Nardin had arranged a test period with just this watch (

read his story here). Sometimes I am amazed at the way things work out.
 

The legend
Despite a reminiscent resemblance to Rolex, the Speedmaster has been able to carve out a fixed place for itself in history thanks to the legendary journey it took to the moon on the wrist of Neil Armb in 1969. Back then this watch originally introduced in 1957 ran on a manually wound Lemania that Omega called Caliber 321.
It's hard to mess with a legend and come out on top, but Omega has done an admirable job of it. This beefed up version of the Speedmaster measures a full 44.25 mm in diameter. It is perhaps this large size that gives it such a different feel and look as compared to the previous versions, which were either 38 or 39 mm.
 

The obvious
Aside from the size, aficionados will notice a few obvious differences between this new version and previous, more classic versions. The chronograph totalizers are bicompax rather than tricompax, a date window has been added to the 6 o'clock position and the ten-minute/stop-second numerals have been left off the new dial design. These three design elements alone have been enough to raise the hackles of collectors, leading some to even ask me outright while I was wearing the watch, "Is this a proper Speedmaster?"
While this is a question that can only be answered individually, my answer to this question would be a resounding, "Yes, it is a proper Speedmaster." A dial - which is the most important and doubtlessly the deciding factor in any wristwatch - is always a question of balance and proportions. While the dial has been slightly transformed, this was necessary because the entire size of the case had changed, making it more contemporary. 
Also, in my estimation, the changed elements serve to clean up the dial a bit and make it fresher and cleaner. This, naturally, precludes that it loses a bit of its instrument character, but then so be it. The end look is attractive and compelling, a fact that I came to appreciate more and more as I wore this flawlessly functioning chronograph.
Also, and this is important for me, the changed proportions, cleaner dial and bicompax chronograph totalizers make it appear less Rolex-y than its predecessors. I know I risk some backlash with that statement, but it has always been a detracting factor in my eyes. The transformation is a good one.
 

The caliber
The original Speedmasters ran on Lemania movements, which were not created specifically for this model. This new Speedmaster, which is officially named Speedmaster Moonwatch Co-Axial Chronograph (Reference 311.30.44.51.01.002), is the first to be fitted with a movement that was created specifically for it. Omega Caliber 9300 is automatic, column wheel-controlled, and contains a co-axial escapement with a free-sprung silicon balance spring and two serially operating spring barrels for 60 hours of power reserve. Though I did not time the chronograph on a Witschi (that is not what our Worldtempus tests aim to prove), I can say that the caliber was extremely accurate and that 60 hours of power reserve is really excellent - you can put it down over the weekend and not have to wind it again on Monday morning. As I am not a watchmaker, I wouldn't want to venture a guess as to whether the co-axial provides more accuracy that a regular Swiss lever escapement with the same attributes. In my estimation, it is at least as precise.
One collector asked me during the test phase if the date changes exactly at midnight: a valid question. The answer is no, it's not an instantaneous change. The changeover lasts about ten minutes or so - not a bad balance.

The bottom line
At $8,700 this stainless steel sports watch is not necessarily overpriced. Comparable Rolex models are commensurate in price: the Oyster Perpetual Submariner Date in stainless steel currently costs $8,000.
The updates to this model are justified and well executed; after all, a simple reproduction would be ultimately boring, like hearing a cover version of a song that hasn't been changed at all except for the fact that a different group is performing it. In fact, the changes contain new codes that correspond to our era and our generation. Welcome to 2011, Omega Speedmaster. 
 

WORLDTEMPUS - 28 October 2010

Luigi Macaluso, affectionately called Gino by those who knew him, led a multicultural life and can lay claim to having successfully resuscitated the Girard-Perregaux brand, integrating it into a group and making it a major independent player in the haute horlogerie scene.
Having been a successful rally driver and obtaining a degree in architecture - a sure sign of the Italian national's good taste - Macaluso, born in 1948, took a job with Omega's new Italian subsidiary in 1975. In 1982, he founded his own company, Tradema, and became a watch wholesaler in Italy for brands as reputed Breitling. One of the brands he sold through Tradema was Girard-Perregaux, and it wasn't long before he was offered shares in the Swiss brand. A few short years later, the entire company was proposed to him, and thus it came about that he went to La Chaux-de-Fonds in 1992 to polish up a grand old name as its owner.

Macaluso had a place of residence in Switzerland's third largest French-speaking city, but he always retained an apartment in Turin and a farm in Tuscany.
Macaluso's systematic acquisition of property around the main Girard-Perregaux factory building located on Place Girardet made it possible to cleanly separate production workshops, representation space, and management offices for his group's two watch brands Girard-Perregaux and JeanRichard from each other while keeping them connected by short pathways. Villa JeanRichard and its museum for tools and tooling machines is located just a few steps away from the Girard-Perregaux Museum within Villa Marguerite, and in between them the main factory and manufacturing buildings pretty much take up the rest of the block. Acquisition of suppliers for case and bracelet manufacture and the consistent quest for quality in Girard-Perregaux's own four manufacture movements combined with prestigious strategic alliances such as Ferrari and the BMW Oracle returned Girard-Perregaux to its former status. This was aided by the creation and continuation of historical delicacies such as the Three Golden Bridges Tourbillon and the Laureato line.
Macaluso's two sons (he is also survived by two daughters) joined his company close to a decade ago. Massimo (who also raced cars like his father) is currently president of JeanRichard, while Stefano (who studied architecture in Turin) became vice-president of Girard-Perregaux a few years ago.
Macaluso sold 23 percent of the Sowind Group's capital to PPR in 2008. PPR owns such prestigious brands as Gucci, Boucheron, and Bedat. Boucheron's prestigious jewelry designs are powered exclusively by Girard-Perregaux's manufacture movements.

Following publication of sales figures on January 20, 2010, we now present the unaudited Group key figures. This advance information will be followed by the distribution and discussion of the detailed annual report at the press conference scheduled for March 11, 2010.
•   Group gross sales of CHF 5 421 million, on comparable basis (excluding 2008 divestmentsof Sokymat and Michel) -6.3% at constant exchange rates and -8.1% in total lower than in the record year 2008.
•   Watch segment sales with a decrease at constant rates of -5.5% largely outperform Swiss Watch Federation export sales (-22.3% in 2009), gaining market shares for the Group in practically all price segments and markets.
•   Operating profit reaches CHF 903 million or 17.6% on net sales (versus 21.2% in 2008), with a very b performance in the second half-year (EBIT margin of over 20%) despite currency losses of CHF 105 million versus 2008.
•   Net income amounts to CHF 763 million, -8.9% less than in 2008, with 14.8% of net sales exactly the same as in the previous year.
•   Substantial equity of CHF 6 billion or 77.6% of total balance sheet (versus 75.3% in the prior year).
•   Dividend 2009 proposed: CHF 0.80 per registered share and CHF 4.00 per bearer share.
•   At the Annual General Meeting, the Board of Directors will propose reelection of its current members and in addition the election of Jean-Pierre Roth and Georges Nicolas Hayek as new Board members.
•   A good start so far in 2010, January sales representing the second-best month of January in the history of the Group, with an excellent outlook for the Group for the rest of this year.
 

Group Overview
 
In a very challenging year 2009 with a worldwide recession, the Swatch Group recorded gross sales of CHF 5 421 million, a decrease of -6.3% on a comparable basis (at constant exchange rates and excluding 2008 divestments of Sokymat and Michel) compared to the record year 2008. This performance is substantially better than the export figures published by the Swiss Watch Federation (-22.3% in 2009), which means that the Group has once again increased its market shares in practically all price segments and markets. Foreign currencies negatively impacted sales by CHF 105 million or -1.8%, mainly in the second half of 2009. The month of December 2009 showed a very positive sales trend in the watch segment (+28.8% versus December 2008), with clear signs of market normalization.
 
After a temporary setback in the first half of 2009, the Group's operating margin improved considerably in the second half year and achieved 17.6% (21.2% in 2008) for the full year. The main driving force was the watch segment, with a very convincing operating margin. Taking into account that foreign currencies as well as the gold price, an important raw material for the Group's watches, did not develop in our favor, this represents a very positive achievement. In addition, the Group preserved jobs for its employees, maintained b marketing activities and kept investment at a very high level.
 
Net income decreased by 8.9% to CHF 763 million compared to CHF 838 million in the previous year, and, at 14.8%, the net margin remained at the same level as in 2008. The Group's balance sheet is still solid, with an improved equity ratio of 77.6% as at December 31, 2009 compared to 75.3% in the previous year, and also a much higher cash position. The average return on equity was a remarkable 13.3%.
 
The Board of Directors of the Swatch Group will propose the following dividend for 2009 to the Annual General Meeting on May 12, 2010: CHF 0.80 per registered share and CHF 4.00 per bearer share. Furthermore, besides the planned reelection of the current Board members, Jean-Pierre Roth, former Chairman of the Governing Board of the Swiss National Bank, and Georges Nicolas Hayek, Group CEO, will be proposed for election as additional Board members at the Annual General Meeting.
 
Outlook for 2010
The Board of Directors and the Executive Group Management Board are very confident of achieving further organic sales growth and improved margins in 2010. The main reasons for this positive outlook are the excellent start in 2010, increasing order entries as well as the improving economic environment and market confidence worldwide. In addition, the Group's positioning in all market segments and its broad geographical presence represent important success factors in the watch industry. The solid balance sheet and the improved capability to generate cash flow will bring the Group in an even ber position than before the financial crisis.
Omega's mission as official timekeeper at the Winter Olympics 2010 in Vancouver, starting at the end of this week, is one of many positive factors that will improve sales in 2010. Furthermore, the opening of the Swatch Art Peace Hotel mid 2010, during the World Exhibition in Shanghai, will represent another milestone for the Group. In order to gain further market share and strengthen its worldwide presence, the Group will also take advantage of interesting opportunities in the different markets.
 

· Third-best year in the Swatch Group history with Group gross sales of CHF 5 421 million, a decrease of -6.3% on a comparable basis (at constant exchange rates and excluding 2008 divestments of Sokymat and Michel).
· Significant rebound in sales in the second half of 2009, with a phenomenal record month of December, which also was the best month in 2009.
· Watch segment sales with a decrease at constant rates of -5.5% largely outperformed Swiss Watch Federation export sales 2009, gaining market shares for the Group in practically all price segments and markets.
· Production segment with sales decrease mainly due to order cancellations and a change in product mix.
· Electronic Systems segment sales -14.5% lower than last year (excluding 2008 divestments of Sokymat and Michel), but steadily improving in the fourth quarter 2009 with increasing order inflow.
· Improved operating profit margin and net income compared to the first half year expected; Group very confident of further increases in sales and margins in 2010.
· Omega's mission as official timekeeper at the Winter Olympics 2010 in Vancouver and the Swatch Art Peace Hotel opening mid 2010 in Shanghai are two of the highlights to come, as well as significant developments of new products in most of the brands and new production systems in Switzerland.
Group Overview
After the known market decline in late 2008 and early 2009, with a worldwide recession and a sharp drop in consumer spending, most markets recovered from the financially stressed environment in the second half of the year. The last months of 2009 showed a very positive development, with clear signs of market normalization and increased consumer confidence. To some degree, the economic crisis 2009 has separated the wheat from the chaff. This applies especially to the watch industry, where values such as brand awareness, tradition, history and high-quality products count more than ever. Consumers are looking for value and quality.
The Swatch Group, with its large range of products in all price segments, increased its market share in most markets and regions. In this challenging year, the Group achieved gross sales of CHF 5 421 million, a decrease of only -6.3% on a comparable basis (at constant exchange rates and excluding last year's divestments of Sokymat and Michel). This still represents the third-best result in the Swatch Group history. While the first half year saw a significant decline, sales picked up in the second half and just exceeded - in local currencies - sales of the second half of 2008.
b Christmas sales clearly beat expectations and December turned out to be the best-ever month of December in terms of sales. The fourth quarter 2009 - expressed in Euro terms - performed at +7.1% at actual rates and +11.1% at constant rates. Foreign currencies negatively impacted sales by CHF 105 million or -1.8%, mainly in the second half of 2009. Especially the Euro, the British Pound and the Russian Ruble negatively impacted sales compared to previous year rates. The US Dollar had practically no impact, while the Chinese Yuan and the Japanese Yen influenced sales positively. Increasing watch demand in several markets compensated decreases in other markets and helped the segment Watches & Jewelry to achieve a remarkable result in 2009. The Production and Electronic Systems segments, on the other hand, were confronted with weaker demand and realized lower sales than in the previous year.
 
Expected earnings 2009 and Outlook 2010
The Group expects that the operating profit margin and net income for the full year 2009 will improve compared to the first half of 2009. This improvement will be visible predominantly in the Group's core business, the segment Watches & Jewelry.
With the prospect of a continuous recovery of the economic environment and the new developments realized in the last months, the Group is very confident that further solid organic sales growth will be achieved in the year 2010. A promising trend can be identified, based on the excellent sell-through figures in January 2010 as well as the order entries for the months to come. The positive outlook is also backed by the Group's positioning in all market segments and its broad geographical presence. Consumer spending is expected to see a steady increase in most countries, with a growing middle class mainly in the emerging markets supporting this trend.
A positive impact on sales is also expected from Omega's mission as official timekeeper at the Winter Olympics 2010 in Vancouver, starting on 12 February 2010. Omega has been appointed the official timekeeper of the Olympic Games until 2020. Furthermore the opening of the Swatch Art Peace Hotel mid 2010 during the World Exhibition in the fantastic place of Shanghai will represent another milestone for the Group. The increased positive results of the Group's research and development activities will also contribute to further sales growth.