Longines - Longines Masters of Los Angeles
This event inaugurated the newly named Longines Masters, a series combining the very best sports level with the most elegant lifestyle on a unique staging. During the four days of the event, the guests had the chance to experience exceptional and exhilarating show jumping competitions while also enjoying various social events that celebrated the glamorous Los Angeles spirit.
On the sporting side, Longines gave its name to some highlights of the Longines Masters of Los Angeles: the Longines Speed Challenge on Friday, won by Ireland's Bertram Allen on Quiet Easy 4 and the Longines Grand Prix on Sunday, claimed by Germany's Marco Kutscher on Van Gogh. In the former, the competitors' aim is to achieve the fastest time, knowing that 2 penalty seconds are added for each pole that is knocked down, while the latter celebrates the highest level of show jumping.
The brand also took part on Saturday in the Pro-Am "Style & Competition" for Charity, a class aiming at raising money for charitable organizations in a glamorous atmosphere. In this trial, each team consists of two riders, one from among the world's best professional riders and an "amateur". This year, Longines was supporting Jane Richard Phillips and Hannah Selleck, who competed for JustWorld International. This institution, founded by Jessica Newman in 2003, acts as a catalyst for positive change in the developing world by working with local partner organizations to provide basic education, nutrition, health, hygiene, and vocational programs for children in impoverished communities in Honduras, Cambodia, Guatemala, and Colombia.
The Longines DolceVita line was the Official Watch of the event. Inspired by the Italian sweet life, the "Dolce Vita", it is worn on the wrists of women who know how to make the most of life's simple pleasures. As a tribute to those ladies, Longines has decided to offer a new interpretation of this collection, subtly combining geometric lines with soft curves.
Longines - Become a member of the "Dolce Vita" jury
To celebrate the new gold and steel models in its "Longines DolceVita" collection, due to be unveiled on 8th September at http://longines-dolcevita.longines.com, Longines has invited amateur and professional artists worldwide to create their own rendition of the "Dolce Vita" theme.
Two prizes will soon be awarded by the public to the photograph and video receiving the most votes cast on Longines' Facebook page.
The artists are counting on your vote! Become a member of the jury and vote for the works of your choice by 31st August:
• Vote for the best photograph by clicking here
• Vote for the best video by clicking here
The winning creations will be shown on the Longines Website during the course of September.
Thank you in advance for taking part!
Need help casting your vote? Click here for instructions.