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Top Quality Longines Black Watches (530) Items
Top Quality Longines Black Watches (530) Items

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  • Longines - FEI European Eventing Championship 2015

    FEI's Top Partner Longines timed the victory of the German riders at the Longines FEI European Eventing Championship 2015 in Blair Castle, in the presence of Her Majesty The Queen Elizabeth II, who presented them the medals. The winners received team gold by more than 50 penalties and the matchless Michael Jung captured the fifth individual title of his career.

    This equestrian event took place in the Scottish Highlands from 10 to 13 September 2015 and the Swiss watchmaker was associated to it as the Title Partner, Official Timekeeper and Watch. In addition, Longines is also involved as Official Partner, Timekeeper and Watch in both eventing competitions CCI4* Luhlmuhlen and CIC3* Luhlmuhlen in Germany.

    The Official Watch in Blair Castle was a stainless steel Longines Conquest Classic Moonphase watch. This model houses a self-winding mechanical chronograph movement, a true symbol of precision and technique. Its refined silvered dial displays the moon phases, echoing the excellence and elegance of the equestrian sport stars.

    On the occasion of the 2015, Longines also set a new clock at the start of the cross country round. This clock displays the countdown until the start of each run, which is determined at a fixed time. The new device also beeps the last five seconds prompting the rider to start the run, which should not occur before the last beep.


  • Longines - Baselworld 2014: Walter von Känel plays the long game

    We've heard conflicting opinions about the health of the watch industry in general during the show. Is it fair to say that there are no concerns at Longines and that you dominate your price segment?
    Totally. We have some competitors, but they are confined to specific countries and regions. I don't know whether we will maintain this momentum or not, but among the Swiss brands I'm convinced that we still have a couple of good years in front of us.

    You have a more or less 50/50 split between gents' and ladies' watches and more and more of them are mechanical. Is Longines unbeatable for mechanical ladies' watches?
    We are able to produce ladies' watches at 25mm with self-winding mechanical movements. This still is the favourite size in our collection but fundamentally we always have pair watches in the collection. We have at least one each of gents and ladies' models, but usually it is two or three of each and this is a successful policy.

    Some 80 percent of your production is now equipped with mechanical movements. Are you looking to increase this percentage even further?
    I think we should push quartz a little bit more. We launched one new quartz chronograph here and I was very surprised by the sales figures for it at the show.

    The economic situation in China remains an important concern for many watch brands. Although China is a big market for you, are you less affected by these concerns because of the price segment you operate in?
    We are lucky that the buyers of our watches are putting them on their wrist rather than in their pockets. We have kept our position and we have made a very good start to the year there. It's nice to see that many people are becoming interested in classic design, because we have been doing this for years. We will stay in this segment and there will be no changes to this.

    The limited-edition Heritage models are a good example of this. But there are only 60 of the gold versions and 600 for the stainless steel. This is just a drop in the ocean for Longines, surely?
    I have to admit that I don't like limited editions myself. I think that if you do a limited edition you have to respect your commitment. The problem is that if I say 600 now, by this evening I could have orders for far more than this and I would have to do a lucky draw.

    You have been in the industry for many years and Longines has survived the recent crises. Is that because you have stayed firmly in your price segment?
    Yes, that is my mission and I respect my mission. We saw some competitor brands entering our price segment, which proved that the decisions we took were the right ones. It's a segmentation issue and quantity is in proportion to price. The Swatch Group also has very b brands from Longines down. I'm very confident because the way I measure my success is the volume I put into production and at the moment I have put about a year's worth of sales into production.

    So this must give you some peace of mind for the year ahead?
    No, not peace of mind - responsibility! Because once you put the watches into production they will come. We can afford to have some inventory but there is less risk in having an inventory of classic watches than there is with fashion watches.

    What is your general outlook for 2014 then?
    Let's just say I have put enough pieces into production to have a good year and the first three months of 2014 have been positive.

  • Longines - Commonwealth Games Glasgow 2014

    Commonwealth Day was celebrated in style Monday 10 March. Commonwealth and Olympic swimming star, and Glasgow 2014 ambassador, Michael Jamieson, and Clyde, the Official 2014 Mascot kicked off the Commonwealth Day celebrations by sporting their trainers at Hillhead Primary School and encouraging the youngsters to show their support for the Games by also wearing their trainers.

    Michael then joined Glasgow 2014 Chairman Lord Smith of Kelvin, Charles Villoz, Vice President of Longines, Glasgow 2014's Official Timekeeper and Watch and Games Partners to formally switch on the Longines Glasgow 2014 Clock at the city's Central Train Station and officially mark the countdown to the Opening Ceremony.

    Situated above the destination board at the station, the prestigious new Longines clock will be seen by hundreds and thousands of commuters and visitors in the lead-up to the Games in July.

    Glasgow 2014 Chairman, Lord Smith of Kelvin, KT, said: "The switching on of the Countdown Clock is a fitting marker of this important milestone for Glasgow 2014 and we are delighted to be sharing it with such an excellent global brand as Longines, which underlines perfectly the world-class appeal of the Games.
    "This is our year and our chance for Glasgow and Scotland to shine on the global stage. The clock is now officially ticking down to the moment we have all been working towards since the bid was accepted in 2007".

    Charles Villoz, Vice President of Longines, added: "Longines is very proud to be the Official Timekeeper and Official Watch of Glasgow 2014. Together with Glasgow 2014, we share common values such as tradition and performance. We are happy to bring our timekeeping expertise to the largest multi-sport event ever to be held in Scotland. We are looking forward to the thrilling and emotional action-packed moments that we are sure to experience this summer."

  • Longines - La Grande Classique 100 Diamonds

    The 29 mm round case is set with 100 Top Wesselton VVS diamonds. On the model with the white mother-of-pearl dial, the baton shape hands are black. The dial is also adorned with 12 diamond indices.
     

    The Grande Classique 100 Diamonds features an ultra-slim case - only 4.60 mm. This profile has been achieved through the particular design of the case, which incidentally Longines has patented, whereby the back incorporates the lugs for the bracelet. 

    The timepiece is fitted with a quartz movement and is water-resistant to 30 meters. It is fitted either on black alligator straps with buckle or on steel bracelets with folding safety clasp and push-piece opening mechanism.

  • Longines - A thrilling finale in Doha

    The Al Shaqab Equestrian Center, a world class equestrian facility, welcomed the best riders of the world to compete in exciting competitions. Scott Brash celebrated a double victory since he won the Longines Global Champions Tour Grand Prix of Doha on Hello Sanctos and has been crowned winner of the Longines Global Champions Tour 2013, with 203 points. With 194 points, Christian Ahlmann (Germany) arrived second and Laura Kraut (USA) third with 187 points. Scott Brash, Christian Ahlmann and Laura Kraut received watches from the hands of the President of Longines, Mr. Walter Von Känel
    The official watch of the event was a sparkling model from Longines DolceVita Collection, an elegant line with its characteristic rectangular cases.

  • Longines - Luxury timepieces awarded to winner

    Swiss Watchmaking Brand Longines is the Official Timekeeper and Watch of The Preakness Stakes, Presenting Partner of the International Pavilion, Dixie Stakes

    Longines had a prominent presence throughout Pimlico on Preakness day serving as the official Timekeeper and Watch with a large chronograph at the finish line and hosting the Longines Most Elegant Woman at Preakness Fashion Contest. To highlight its partnership, the watchmaker had a digital "Longines Preakness Stakes Countdown Clock" on the official Preakness Stakes website,  and served as the presenting partner of the International Pavilion, the premier hospitality destination. Positioned at the finish line, the International Pavilion brings the world to the Preakness by selecting a different country each year to serve as the host nation with its respective embassy and Ambassador serving as Honorary Host. The embassy of Japan and Ambassador Kenichiro Sasae served as the 2013 host nation.

    The Longines Most Elegant Woman at Preakness Fashion Contest celebrated the elegant style of The Preakness Stakes. With the help of celebrity judges Torrey Smith of the Baltimore Ravens and "Miss Racing Queen" Tatiana Schoeppler, Longines chose the most elegant woman and awarded her a stainless steel and rose gold watch of the Longines Saint-Imier Collection featuring a stunning diamond bezel. Watches from The Longines Saint-Imier Collection were also presented to the winning horses' owner, trainer and jockey of the Dixie Stakes presented by Longines.

    About the Watches

    Based in Saint-Imier since 1832, The Longines Saint-Imier Collection is inspired by the watchmaking heritage of the brand's hometown. To celebrate its rich history and roots within the village of Saint-Imier, the collection includes a series of luxurious timepieces in stainless steel and rose gold bracelet combinations, as well as rose gold and stainless steel leather band combinations. The chronograph watches within the collection are fitted with the column-wheel movement specially developed and produced by ETA exclusively for Longines.

    Emanating the core values and aesthetic of the brand - tradition, elegance and performance - the Longines Saint-Imier Collection is rooted in the unique shape of the case inspired by a 1945 Longines watch model. The watches in the collection display sleek lines and distinctive lugs, giving them a classic yet contemporary appeal. All models are fitted with mechanical movements whose intricate workings can be admired through the transparent sapphire back cover.

  • Longines - Record amount for the Andre Agassi Foundation for Education

    The Andre Agassi Foundation for Education raised more than $26.1 million, a record amount, at the 16th Grand Slam for Children benefit concert, in conjunction with its longtime partner and presenting sponsor, Swiss watchmaking brand Longines. A donation of $18 million from Kirk Kerkorian, $1.5 million from the Engelstad Family Foundation and $1 million from Windsong Trust combined with ticket sales and proceeds from a live auction accounted for the largest amount raised in a single night for the Andre Agassi Foundation for Education. The package including a weekend for four at the 2012 Kentucky Derby and a Longines Master Collection Moon Phases "Andre Agassi" special watch was auctioned for $90,000. The funds benefit the Andre Agassi College Preparatory Academy (Agassi Prep), a tuition free public charter school serving students in historical West Las Vegas.

    "I am both astounded and humbled by the generosity and compassion of our community, the artists, sponsors, partners and donors," said Andre Agassi. "With b support from our presenting sponsor Longines, the Engelstad Family, Windsong Trust and a truly magnanimous gift from Kirk Kerkorian, this record- breaking evening will make a positive difference in students' lives as we continue to work to transform education."

    Longines, represented by President Walter von Känel, was delighted to be for the first time the presenting sponsor of the Grand Slam for Children.

    Held Saturday, October 29th at Wynn Las Vegas, the Grand Slam featured a star-studded lineup of performers including Michael Buble, Jimmy Kimmel, Martina McBride, Smokey Robinson and Train, with surprise appearances by Gladys Knight, Signature Group and comedian Jeff Ross.

    A.J. Green, a graduate of Agassi Prep, performed a heartfelt introductory song and the school's drum line started the festivities for the evening.

    The Grand Slam brings together international stars and noted artists- from music to comedy - to build awareness and raise money for the Foundation's biggest fundraiser. Dedicated to transforming and elevating education, the Foundation opened Agassi Prep in 2001. In 2009, the public charter school graduated its first senior class, with 100 percent of graduates accepted into college, as were the graduates of the classes of 2010 and 2011. The Foundation's work is directly impacting students in Las Vegas, Agassi's hometown community, but it has broader implications for education nationwide.

  • Longines - History 1920s - 1930s

    1920s: Elegance in communicationDuring the 1920s and 30s, Longines accumulated design experience while new movement shapes prompted a new generation of Longines watches featuring Art Deco geometry and trim rectangular or square cases. Such models were featured in 1928 in the first Longines advertisements, with "Elegance" as its unique selling proposition. During that period, Longines launched three of its most memorably elegant watches, enhanced with diamonds and sapphires, which years later were reintroduced in a special limited vintage edition to celebrate 170 years of Longines elegance in watchmakingThe first nonstop transatlantic flight timed by Longines
    In 1927, Charles A. Lindbergh made the first solo and nonstop transatlantic flight from New York to Paris, timed by Longines. In 1931, he designed a new instrument for Longines that earned a place in history as the hour-angle air navigation watch.Longines and equestrian events
    In 1926, Longines participated in its first International Horse Show in Geneva, Switzerland. This event marked the start of a long and intense relationship between elegant equestrian sports and Longines, resulting in the first award, in 2000, of the Longines Prize for Elegance in equestrian sports at the Jumping International de Cannes, in southern France.1930s: Feminine elegance in aviationThe nineteen thirties saw a number of flying exploits succeed with timekeeping support from Longines. One adventurer of the skies equipped with a Longines timepiece was Amelia Earhart, who in 1932 was the first woman aviator to fly from Newfoundland to Ireland. The exploits of the aviation pioneers of the period inspired Longines in 1938 to design a second navigation instrument, called the siderograph

Longines Black

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