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Top Quality Longines Black Watches (530) Items
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  • Longines - Kate Winslet, ambassador, dedicated to bettering the lives of autistic individuals

    The Swiss watchmaking company Longines boasts a long-lasting tradition of supporting charitable causes. The core values of the brand have always led Longines to serve philanthropic purposes and social responsibility remains today one of its priorities. 

    It is thus natural for Longines to bring its support to the Golden Hat Foundation. This charity, founded by Longines Ambassador of Elegance Kate Winslet, is dedicated to changing the way people on the autism spectrum are perceived, by shining a light on their abilities and emphasizing their great potential. With proper education and career training, these individuals can truly realize their dreams.

    Kate Winslet, co-founder of the foundation stated: "It makes me incredibly proud to work on this effort to bring awareness to the plight of people with autism. I believe that all people with autism should be given the opportunity to learn to communicate, receive a suitable academic education and experience social relationships. As a Longines Ambassador of Elegance, I am really thrilled that Longines joins us to help spread the word."

    Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines said: "True to its values of excellence and elegance, Longines has always promoted the highest social ideals and it proudly collaborates with The Andre Agassi Foundation for Education and Stefanie Graf's Children for Tomorrow Foundation. It was therefore natural for the brand to also bring its support to The Golden Hat Foundation and Kate Winslet's work. Her inspiring endeavor truly translates the brand's motto and philosophy of "Elegance is an Attitude".  

  • Longines - FEI European Eventing Championship 2015

    FEI's Top Partner Longines timed the victory of the German riders at the Longines FEI European Eventing Championship 2015 in Blair Castle, in the presence of Her Majesty The Queen Elizabeth II, who presented them the medals. The winners received team gold by more than 50 penalties and the matchless Michael Jung captured the fifth individual title of his career.

    This equestrian event took place in the Scottish Highlands from 10 to 13 September 2015 and the Swiss watchmaker was associated to it as the Title Partner, Official Timekeeper and Watch. In addition, Longines is also involved as Official Partner, Timekeeper and Watch in both eventing competitions CCI4* Luhlmuhlen and CIC3* Luhlmuhlen in Germany.

    The Official Watch in Blair Castle was a stainless steel Longines Conquest Classic Moonphase watch. This model houses a self-winding mechanical chronograph movement, a true symbol of precision and technique. Its refined silvered dial displays the moon phases, echoing the excellence and elegance of the equestrian sport stars.

    On the occasion of the 2015, Longines also set a new clock at the start of the cross country round. This clock displays the countdown until the start of each run, which is determined at a fixed time. The new device also beeps the last five seconds prompting the rider to start the run, which should not occur before the last beep.


  • Longines - The Prix de Diane 2015

    The Prix de Diane Longines launching has taken place on 19 May, 2015, in the heart of the Bois de Boulogne. As Title Partner, Official Timekeeper and Official Watch, Longines joined France Galop to unveil the program of the 2015 edition.

    The highlights of the day are the nine races including the Prix de Diane Longines, the world's top race for fillies, held during the afternoon on the Chantilly Racecourse. Longines will renew the Prix Longines Future Racing Stars where talented young jockeys from all over the world compete.
    Moreover, amateur riders of the FEGENTRI (International Federation of Gentlemen and Lady Riders) will compete for the Prix de La Reine Marie-Amelie Longines.

    Actress and former Miss World Longines Ambassador of Elegance Aishwarya Rai Bachchan will be present at Chantilly. She will be presenting the "Mademoiselle Diane par Longines" award during the afternoon to a young lady chosen for her outstanding elegance.
    The venue of Aishwarya Ray Bachchan coincides with the launch event of the renewed Longines DolceVita collection, which will be garden party thrown by the Swiss watch brand in Chantilly on Saturday 13 June. The Official Watch of the Prix de Diane Longines is a new Longines DolceVita watch cased in steel, decorated with diamonds and featuring a silver-coloured "flinque" dial adorned with painted Roman numerals.
    Finally, on Friday 12, Longines and the Fondation de Chantilly will inaugurate the temporary exhibition of artistic and historical photography called "Turf", which relates to the world of horse racing.

  • Longines - Los Angeles Masters

    This event took place at the Los Angeles Convention Center from the 25th of September until the 28th of September, and put Los Angeles on the international equestrian scene as the best riders in the world competed.

    Longines Ambassador of Elegance Jane Richard, winner of Longines Speed Challenge, and Jos Verlooy, winner of the Longines Grand Prix, received elegant Longines wathes from the hands of Mrs. Jennifer Judkins, Brand Manager Longines USA, and Mr. Charles Villoz, Vice President of Longines, for their amazing performances.

    The Charity Pro-AM, a unique competition, was won by Hannah Selleck and Laura Kraut representing JustWorld International. This competition was attended by Longines Ambassadors of Elegance Stefanie Graf, founder of "Children for Tomorrow" and Andre Agassi, founder of "Foundation for Education".

    As a tribute to its long-lasting involvement in equestrian sports, Longines launched the Conquest Classic line, a collection of timepieces dedicated to horse lovers.

    The Official Watch of the was a ladies' watch in steel. Set with 30 diamonds, this timepiece with its white mother-of-pearl dial and diamond hour symbols perfectly illustrates the elegance of this unique show jumping event.

    Longines and theshare common values including tradition, elegance and performance.

  • Longines - New Ambassadors

    Longines is proud to welcome Yana Kudryavtseva and Giulia Steingruber, both exceptional gymnasts, the former in rhythmic and the latter in artistic, to the prestigious family of Longines Ambassadors of Elegance.

    The Swiss watch brand Longines officially presented on 14 August 2014 at Saint-Imier (Switzerland) its two new, Yana Kudryavtseva and Giulia Steingruber, during a day's visit to the premises of the brand. They will represent a model in steel and rose gold from the Conquest Classic collection. Housing a mechanical calibre, this watch features a white mother-of-pearl dial and 12 diamond indices.

    Russian gymnast Yana Kudryavtseva, known for her clean technique and light execution was the youngest rhythmic gymnast to ever win the World Championships in 2013 at 15 years of age.

    While Giulia Steingruber, voted Swiss Athlete of the Year in 2013, has been excelling at the European Championships, notably in winning the gold medal in the vault two years in a row, in 2013 and this year in Sofia, Bulgaria, where she also won the bronze medal in the floor exercise.

    Embodying at the same time elegance and precision, grace and dynamism, Yana and Giulia perfectly represent the core values of Longines, as stated in its slogan: "Elegance is an Attitude".


  • Longines - The Longines Heritage 1968, steel

    Fully refurbished in 2012 to mark the brand's 180th anniversary, the Longines Museum houses many treasures including a magnificent square timepiece that was the inspiration for the Longines Heritage 1968.

    The grey brushed dial features black, finely painted Roman numerals and a chapter-ring around the outside. A fine line of black varnish on the minute and hour hands echoes the lines of the numerals, providing a delicate contrast.
     

    While the square case is at first glance more classical, the Longines Heritage 1968 reveals an interesting profile with its slightly bevelled glass that protrudes over the middle. Moreover, the trapezium-shaped date aperture contrasts with the more stringent lines of the case. The watch is fitted with a mechanical movement, L595 and the whole is mounted on an elegant black alligator strap.

  • Longines - Longines Rising Ski Stars 2012/2013

    As official timekeeper of the FIS Ski World Cup, Longines honored in Lenzerheide for the first time Mikaela Shiffrin and Alexis Pinturault with the "Longines Rising Ski Stars" award. The American and the French skiers are the most successful young female and male athletes taking part in the current season of the FIS Alpine Ski World Cup. Both of them received a prize consisting of a trophy, a watch and a check for 20'000 CHF. This new competition reflects Longines' continued support for young athletes.
    As official timekeeper of the FIS Ski World Cup, Longines presented for the first time the "Longines Rising Ski Stars" award which has been given to Mikaela Shiffrin and Alexis Pinturault. The American and the French skiers have been the best young female (under 21) and male (under 23) athletes taking part in the FIS Alpine Ski World Cup this season. They have received a trophy, a watch and a check for 20'000 CHF from the hands of Charles Villoz, VP Sales of Longines.

    This new competition reflects Longines' continued support for young athletes and joins established events including the "Longines Future Tennis Aces" tournament at Roland Garros for young tennis talents under the age of 13, and the race "Longines Future Racing Stars" during Prix de Diane Longines highlighting young and promising jockeys.
    Mikaela Shiffrin "One of my goals from the very start of my ski racing career was to be the youngest to win World Cups and make a mark as a young athlete. It's really cool that Longines has this award dedicated to young athletes. It's cool to push young athletes to do their very best and this helps do that because we're not always going to be competing for an overall globe or titles - it's great to know that young athletes have something special of their own to shoot for."
    Alexis Pinturault: "This prize is a great idea for the young skiers! The highlight of my season definitely is my first victory in Val d'Isere. It was a great moment, my first podium after my surgery and my first success in slalom."
    Longines' long-term association with competitive ski started in Chamonix in 1933. For many decades, Longines has introduced important innovations to match the technological advancements of alpine skiing competitions and to address the demands of timekeeping and the audience. In 1993, for example, Longines developed a new TV technology that displays the intermediate time of the athlete versus the fastest competitor of the race.

  • Longines - Official Timekeeper of Glasgow 2014

    The Commonwealth Games is an international, multi-sport event involving 70 teams of athletes from the Commonwealth of Nations. The largest multi-sport event ever to be held in Scotland, it will take place from 23 July - 3 August 2014. The event was first held in 1930 and takes place every four years. Glasgow 2014 will be the 20th Commonwealth Games and will feature 17 sports in 11 days of competition with 261 medal events on show. The Games will play host to 4500 athletes and sell 1,000,000 tickets with the event aided by an army of up to 15,000 local volunteers.
    Her Majesty Queen Elizabeth II launched the Glasgow 2014 Queen's Baton Relay on its global journey on Wednesday 9 October 2013 in a ceremony at Buckingham Palace attended by some of Scotland's greatest athletes, inspirational young people and senior representatives from across the Commonwealth.
    The Queen placed Her message calling the athletes of the Commonwealth to next summer's Games inside a baton specially crafted in Scotland which will now travel to the 70 nations and territories of the Commonwealth before being opened at the Opening Ceremony.
    The Queen's Baton Relay is a unique tradition that unites two billion citizens of the Commonwealth in a celebration of sport, diversity and peace and rallies 4,500 athletes from the 70 nations and territories. The Queen's Baton Relay and the Queen's Baton hold special royal significance. Her Majesty Queen Elizabeth II is the Patron of the Commonwealth Games.
    Longines' involvement in the Commonwealth Games dates back to 1962, when it was the timekeeper of the event in Perth (Australia).

  • Longines - Chi-Ling Lin visits the manufacture

    The day spent in Saint-Imier provided the Taiwanese actress and top model an opportunity to see for herself the various steps in the production of Longines's famed timepieces. A visit to the Longines Museum, fully renovated last year, proved one of the high points of a day full of emotion and discovery. Chi-Ling Lin was obviously fascinated by all the watches that have written the company's history.
    A Longines ambassadress since 2005, Chi-Ling Lin embodies to perfection the Longines catchline "Elegance is an Attitude". Every hour of her visit and its various activities as well as her graceful distinction and wit delighted the people she met.
    At the end of her visit, Chi-Ling Lin declared "It gives me great pleasure to be in Saint-Imier and in its superb Swiss mountainous countryside. I really enjoyed my visit to Longines. You can really feel the company's expertise and the history of a brand that has long defined the ideals of elegance".

  • Longines - Ascot Racecourse

    Longines will continue to be official timekeeper but the Swiss watchmaker's presence on the course will be enhanced with a branded chronometer close to the winning post and an elegant clock in the Parade Ring throughout the year, including at Royal Ascot and on QIPCO British Champions Day. For the first time, Longines is also 'The Official Watch of Royal Ascot'.
     


    Walter von Känel, President of Longines, commented: "Ascot is known worldwide as one of the most prestigious and stylish sporting events in the world with over 300 years of rich history behind it. This enhanced partnership with the racecourse is therefore a perfect vehicle for the promotion of the Longines values - namely elegance, tradition and performance - values which we share with the institution of Ascot."
    Charles Barnett, Chief Executive of Ascot, added: "Having worked with Longines for several years, it gives me particular pleasure that the relationship has been taken to the next level now, and we are proud to be able to showcase the Longines brand prominently alongside our own through the year, including at Royal Ascot."

  • Longines - Interview with the CEO Walter von Känel

    Kristian Haagen: Mr. Von Känel, Longines seem to be doing very well these days. Do you recall having experienced such a favourable period during your time as CEO for Longines?

    Walter von Känel: Well, in 2003 Longines sold watches for CHF 300 million and nine years later we sold watches for CHF 1.2 billion. In doing that I reached my target, as I wanted Longines to sell one million units in 2011 and to reach the one-billion Swiss franc mark in 2012.

    That makes Longines the fourth best-selling Swiss watch brand after Rolex, Omega and Cartier, with Tissot just behind Longines. We are the Swiss watch industry's billionaires.

    These are indeed impressive numbers, not least in light of the difference in prices compared to the top three brands…

    The entry level for Longines models ranges from CHF 700 to CHF 900. Our best-selling watches, which represent 45 per cent of our sales, are priced between CHF 1,500 and 3,000, while 12-15 per cent of our sales are in the CHF 3,000 - 4,500 bracket.

    What about the gender mix?

    Longines is a 50-50 brand, meaning we produce equal numbers of watches for men and women. Longines has always been big on "pairs" watches. This goes for all our collections, except of course the Dolce Vita and Prima Luna which is only offered as a ladies' watch.

    How does Longines meet the new challenges of the Swiss Made regulations?

    While there is a lot of confusion regarding these rumours, things are very clear for us at Longines. Right now the regulations require that 50 per cent of the watch should be assembled and/or produced in Switzerland. We (Editor's note:Swatch Group) will however be inventing heavily in case production machinery and my goal is to offer all Longines watches with a 60-40 percent ratio in terms of Swiss and Asian production. These figures, which does not include bracelets, but covers hands, dials, cases etc, are definitely reachable for Longines within just a few years. And we will produce at costs similar to current Asian production costs. Of course all our movements are already made in Switzerland (Editor's note: ETA).

    What has been your biggest achievement in your 25 years as president of Longines?

    Undoubtedly reaching the CHF billion mark that makes the brand a billionaire!  

  • Longines - The Longines Speed Challenge

    Saint-Imier (Switzerland), Paris (France), December 1st 2012 - As Official Sponsor and Official Timekeeper of the Gucci Paris Masters, Longines had the great pleasure to present yesterday night the Longines Speed Challenge. This exciting event has been won by Roger Yves Bost (FRA) with Castle Forbes Cosma, in front of a very enthusiastic crowd.

    Speed and precision are two words that perfectly describe this challenge. Roger Yves Bost with horse Castle Forbes Cosma have won the Longines Speed Challenge yesterday night at the Parc des Expositions, Paris Nord Villepinte. Gregory Wathelet (BEL) arrived second and Reed Kessler (USA) third. Created in 2010 by EEM World, the challenge facing competitors is to achieve the best time, with every bar knocked down adding a 2 second penalty. The winner is, therefore, the pairing that is both the quickest and the most precise. The format of the event ensures complete suspense, with the Longines Speed Challenge also being very attractive to the public, who can follow the time achieved by the competitors, in real time. Since they know the best time as the competitors leave the arena, each spectator can cheer on their favourite up to the end of the round.  

    Already Title Sponsor of the Longines Hong Kong Masters (February 28th -  March 2nd, 2013),  the second round of the Indoor Grand Slam Indoor Masters organized by EEM World after Paris and before New York, Longines decided to strengthen its involvement in equestrian sports.

    Longines' passion for equestrian sports began in 1878, when a timepiece was made with a jockey and his horse engraved. Since 1881, this watch was to be found on racecourses, having become extremely popular with jockeys and equestrian fans, in general. In 1926, for the first time, the brand was involved as timekeeper for the Official International Equestrian Competition of Geneva. Today, Longines' involvement in equestrianism includes flat racing, jumps and endurance. 

    About the Indoor Masters Grand Slam 

    EEM World's Indoor Masters Grand Slam competitions are unrivaled VIP events, each attracting the 30 best riders worldwide to compete for $1,000,000 in prize money. Similar to the Grand Slam in tennis, the Masters competitions are broadcasted to a global audience reaching more households than any other show jumping competition in the world, (500,000,000 households are reached). EEM World's ongoing partnerships enable the Masters competitions to offer an unparalleled networking and social opportunity for worldwide elites, global institutions, luxury brands and industry VIPs. Hosted in the most influential financial and cultural capitals of Europe, Asia and the Americas, the Indoor Masters Grand Slam are designed to increase show jumping's popularity and audience worldwide. Each Masters welcomes between 40,000 and 50,000 spectators to witness world-class competition and entertainment. The Masters Grand Slam Indoor guarantee a wide TV distribution and coverage on major international channels like Eurosport, Al Jazeera, CNN, BBC and CNBC and each event is broadcasted locally on Globosat, ESPN Star Sport and Sky. While being a top class event, charity also plays an important role. The Style & Competition benefits AMADE, the charity of HRH Princess Caroline of Hanover as well as Les Restos du Coeur, 1 Maillot Pour la Vie, les Secours Populaires, ... Legacy is also of great importance, as we want to develop sport at a local level by involving both youngsters and federations. 

    THE INDOOR MASTERS GRAND SLAM CALENDAR

    The Gucci Paris Masters: November 30th to December 2nd 2012

    The Longines Hong Kong Masters: February 28th to March 2nd 2013

    The New York Masters: the first week of October starting in 2013

    For more information, please refer to the following websites:

    www.mastersgrandslam.com

    www.guccimasters.com

    www.longineshkmasters.com

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