Discount Longines Black Watches, Replica Longines Black List Price

Longines PrimaLuna Automatic 26.5 Yellow Gold Diamond Leather Funky MOP (L8.111.7.83.2)

This was a great purchase for the price and looks much better in person, so that was a great surprise. And it was a gift, so he'll think I spent much more than I actually did! Great watch!

---- [Rating: 5 / 5 stars]

Review by Rob J, From Us Nyc

Longines Conquest 29.5 Quartz Stainless Steel Double Row Diamond Bezel (L3.258.0.87.6)

Fantastic Longines Conquest 29.5 Quartz Stainless Steel Double Row Diamond Bezel (L3.258.0.87.6), really powerful, definitely worth buying...

---- [Rating: 5 / 5 stars]

Review by Susan Mease, From U.S.A Miami

Longines HydroConquest Black Dial Stainless Steel Men's Watch L36894536

it works well, thanks a lot

---- [Rating: 5 / 5 stars]

Review by Jo r, From England Stockport

The Swiss watchmaking company Longines boasts a long-lasting tradition of supporting charitable causes. The core values of the brand have always led Longines to serve philanthropic purposes and social responsibility remains today one of its priorities. 

It is thus natural for Longines to bring its support to the Golden Hat Foundation. This charity, founded by Longines Ambassador of Elegance Kate Winslet, is dedicated to changing the way people on the autism spectrum are perceived, by shining a light on their abilities and emphasizing their great potential. With proper education and career training, these individuals can truly realize their dreams.

Kate Winslet, co-founder of the foundation stated: "It makes me incredibly proud to work on this effort to bring awareness to the plight of people with autism. I believe that all people with autism should be given the opportunity to learn to communicate, receive a suitable academic education and experience social relationships. As a Longines Ambassador of Elegance, I am really thrilled that Longines joins us to help spread the word."

Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines said: "True to its values of excellence and elegance, Longines has always promoted the highest social ideals and it proudly collaborates with The Andre Agassi Foundation for Education and Stefanie Graf's Children for Tomorrow Foundation. It was therefore natural for the brand to also bring its support to The Golden Hat Foundation and Kate Winslet's work. Her inspiring endeavor truly translates the brand's motto and philosophy of "Elegance is an Attitude".  

Once again drawing from its long watchmaking tradition, Swiss watchmaker Longines is reissuing one of its period time pieces as a new addition to the Longines Column-Wheel Single Push-Piece Chronograph line. Longines' exclusive single push-piece column-wheel movement is housed in the sober watch case of this new model.

The transparent steel case back with a diameter of 41 mm reveals the minutiae of Longines' signature watch movement. The blued finish column wheel shows its perfectly symmetrical profile within this exclusive calibre. A single push-piece is used to control the chronograph's functions, reinforcing this model's sleek design. This refined chronograph also features a tachymeter scale.

The Longines Column-Wheel Single Push-Piece Chronograph displays a sober elegance, much like the model that inspired it. Available in black matte or white lacquer, its dial bears black or white contrasting Arabic numerals and a tachymeter scale. Its rhodium-plated or blued finish steel hands stand out, ensuring perfect reading. A black or brown leather strap completes this model.

Former Olympic showjumper, two-term President of the International Equestrian Federation (FEI), FEI Honorary President and Classic-winning racehorse owner, HRH Princess Haya received the honour in recognition of "Her outstanding elegance as a competitor, a leader and a woman working tirelessly for the good of equestrian sports" said Mr. Juan-Carlos Capelli, Vice President & Head of International Marketing of Longines.

HRH Princess Haya received the 2015 Longines Ladies Award consisting of a Longines pocket watch: The Longines Equestrian Pocket Watch Horses Trio 1911. The model that served as an inspiration for this 18-carat rose gold very limited edition is a Longines pocket timepiece dating from 1911 with a cleverly crafted background depicting a trio of horses. The heads of these three proud animals stand out against a background of delicately worked foliage. This model features the L878.4 calibre with manual winding, a Longines Manufacture movement.

The Longines Ladies Awards recognise the success and achievements of elegant women at the very highest level of the global equine sports industry. The jury featured three leaders in world equestrianism: Mr. Ingmar de Vos, President of the FEI (Federation Equestre Internationale); Mr. Louis Romanet, Chairman of the IFHA (International Federation of Horseracing Authorities); and Mrs. Nathalie Belinguier, President of the FEGENTRI (International Federation of Gentleman and Lady Riders).

Longines was proud to present the Conquest Classic Moonphase, dedicated to its passion for equestrian sports, during the 2015 Longines Hong Kong Masters. This edition of the event was held from February 13th to 15th at AsiaWorld-Expo. The Swiss watch brand has been the Title Partner and Official Timekeeper of this prestigious event since its first edition in 2013.
The Longines Hong Kong Masters is part of the Masters Grand Slam: a series of indoor equestrian events which attract the best horse riders in the world to take part in exceptional competitions held in Asia, America and Europe

On Friday, Julien Epaillard on Pigmalion du Rozel won the Longines Speed Challenge, while Scott Brash on Hello Annie secured the second place and Gerco Schröder on Glock's Prince de Vaux was third. Sunday was marked by the win of John Whitaker on Argento, followed by Henrik von Eckermann on Gotha FRH and Simon Delestre on Ryan des Hayettes, in front of Longines Ambassador of Elegance Aaron Kwok at the Longines Grand Prix. All winners were honoured by receiving elegant Longines watches from the hands of Mr. Walter von Känel, President of Longines.

Longines's CEO Walter von Känel has spent most of his professional career in an industry that captured his imagination while still a child, the industry that was the lifeblood of the Saint-Imier region where he lived. After leaving business college Walter von Känel became a technical administrator in the Swiss customs service and subsequently held a number of positions in accounting, logistics and sales with dial manufacturer Jean Singer.
He joined Longines in 1969 at the age of 28 as sales manager and was quickly seconded to the United States to work with the brand's New York agent. Walter von Känel continued to work his way up, holding positions as head of sales, then head of sales and marketing, before being appointed general manager in 1988. Since 1991 he has been a member of Swatch Group's expanded management board.
Walter von Känel is also very active in the politics of his region, and is passionate about local history.

La Grande Classique de Longines 100 Diamonds maintains all the characteristics of the original creations of this emblematic collection but now combines the classical elegance of those ultra-slim models with the sparkle of 100 diamonds. 

A large part of the attraction of La Grande Classique de Longines is the ultra-slim case - only 4.60 mm for the new models. This profile has been achieved through the particular design of the case, which incidentally Longines has patented, whereby the back incorporates the lugs for the bracelet.

The glittering timepieces set with 100 Top Wesselton VVS diamonds around the bezel and 12 diamond indices on the dial are made of steel and equipped with a quartz movement.

La Grande Classique de Longines 100 Diamonds has a diameter of 29 mm. The models are fitted either on black alligator straps with buckle or on steel bracelets with folding safety clasp.

Tourbillon, chronograph, moonphase? Whichever complication you find the most fascinating, click on the picture above to watch the photo-gallery and make your choice!

Our selection:

A.Lange & Söhne, Saxonia Annual Calendar
Atelier Loiseau, 1f4 Grande Sonnerie Complication
Audemars Piguet, Grande Complication Royal Oak Offshore
Baume & Mercier, Capeland Worldtimer
Bell & Ross, BR 126 Flyback
Christophe Claret, Kantharos
De Bethune, DB16 Tourbillon Regulator
Eterna, Royal KonTiki Two Time Zones
Greubel Forsey, Double Tourbillon Asymetrique
L.Leroy, Osmior Chronographe Monopoussoir Automatique
Longines, Asthmometer-Pulsometer Chronograph
Romain Gauthier, Logical ONE
Vulcain, 50s President Moonphase

The collection La Grande Classique de Longines was presented for the first time in 1992. The Swiss watch brand now refines this collection and launches La Grande Classique de Longines 100 Diamonds - new models which combine the typical elegance of this collection with the beauty of 100 bright diamonds.

A large part of the attraction of La Grande Classique de Longines is the ultra-slim case - only 4.60 mm for the new models. This profile has been achieved through the particular design of the case, which incidentally Longines has patented, whereby the back incorporates the lugs for the bracelet.

The watch, set with 100 Top Wesselton VVS diamonds around the bezel and 12 diamond indices on the dial, is made of steel and equipped with a quartz movement. Hours and minutes are indicated on a blue dial. La Grande Classique de Longines 100 Diamonds has a diameter of 29 mm. It is fitted either on a black alligator strap with buckle or on a steel bracelet with folding safety clasp and push-piece opening mechanism. Thanks to the suppleness of its fine links, the bracelet fits snugly on the curve of the wearer's wrist.

The other two new models feature either a white mother-of-pearl or black laquered dial.

Worldtempus - 12 March 2012

Tissot sold more than three million watches in 2011 and Swatch Group colleague Longines passed the one million mark in 2011. In other words, these two Swatch Group companies comfortably perch on many wrists around the world, not the least of whom are located in China - which undoubtedly is these two brands' biggest single market.
The tactile success
"13 years ago Mr. Hayek asked who wanted to produce a tactile watch, and I was the only one who raised my hand," Tissot CEO Francois Thiebaud said.
The tactile watch, of course, is the highly successful T-Touch, a multifunctional watch that has been a pearl of the Tissot collection since its launch in 1999. "I am a private pilot myself and enjoy a multifunctional watch," Thiebaud revealed. "I had no doubt about the success of this kind of technology put into a wristwatch"

No regrets
"The T-Touch collection today accounts for more than 250,000 pieces of our annual sales," Thiebaud revealed, clearly not regretting his choice of production at the fateful Swatch Group meeting 13 years ago.
The success of the T-Touch, however, is not the only reason why he is all smiles. The company he captains experienced a sales increase of 45 percent from 2009 through 2011 - years in which many other brands struggled. This primarily occurred thanks to the huge demand from Chinese clients buying both from their mainland retailers and foreign outlets when traveling.
With an average price of 200-500 Swiss francs, Tissot offers both classic Swiss timepieces and innovative, sporty watches such as the T-Touch. Thiebaud and Tissot must be doing something right since one in five exported Swiss watches is a Tissot. "We sold 3.4 million watches in 2011 and I expect to sell four million watches in 2012," Thiebaud smiled.

Understanding the Chinese
How did Tissot become so hugely popular in China? We asked Longines CEO Walther von Känel, one of the most experienced and respected CEOs in the Swiss watchmaking industry, attending his 37th Baselworld.
"Longines sent its first invoice to Chinese clients back in 1867. Our history with the Chinese market goes way back. I visited China for the first time in 1971 and made business directly with the government. A few years later, the first Chinese delegation visited Switzerland," von Känel explained his first acquaintance with the largest consumer of Swiss watches today.
"In the 1980s, we opened our first representative office in mainland China (including Omega and Tissot --ed). Doing this gave us the opportunity to study the culture and get to know the Chinese customer up close," von Känel explained. "Understanding local culture is essential for any sale."

One million watches
Longines produces watches that are b in the 1000-1300 Swiss franc segment. "We passed one million watches in 2011," von Känel revealed. "That means that we sell 6-7,000 watches a day of sales," he laughed, declining to comment on what markets will come after BRIC.
"Longines is everywhere. Right now in China there's no limit for the next ten years. As long as Longines stays focused and maintains our continuing production and consistent quality and development then we will stay on top of the world. As I tell my colleagues every year, we need to reach the magic numbers and stay positive," von Känel leaned in over the table to emphasize his remark.

1980s: More ultra-thin designsTechnical innovation marked the start of the decade and opened new areas to pioneering design. In 1980 the creation of a diminutive movement, caliber L960, designed for women's watches, gave Longines' creative teams fresh impetus, resulting among other successes in a silver medal at the Bijhorca jewelry and watch salon in Paris. Longines' "Clip" design also won the Montres et Bijoux de Geneve prize that year.In 1982 Longines celebrated its 150th anniversary with a collection of ultra-slim gold watches called Agassiz. Only 3 mm thin yet water-resistant. These models have remained in the Longines collection since under the name of La Grande Classique de Longines.By 1983, steady research and development miniaturization efforts yielded caliber L961, a tiny baguette movement barely 1.75 mm thick, leading to the design of breathtakingly slim women' s watchesLongines and Ferrari
1982 saw the birth of a new advertising campaign featuring a special collection dedicated to Longines' partnership with the Ferrari Formula 1 Racing team. The advertisement for this collection was photographed at the fabled Paris restaurant La Grande Cascade.The conquest of precision
In 1984, Longines launched its Conquest line fitted with the VHP (Very High Precision) movement developed by Longines. Thanks to their thermocompensating design, VHP models are 5 to 10 times more precise than a normal quartz watch.Longines and the world of gymnastics
After having timed a great number of gymnastics events, starting with its initial efforts at the 1912 Swiss Federal Gymnastics Meet in Basel, Longines in 1989 became the official partner, timekeeper and data-handling operator of the International Gymnastics Federation (FIG) and the European Gymnastics Union (UEG). In 1997, it awarded its first Longines Prize for Elegance in gymnastics at the World Rhythmic Gymnastics Championships in Berlin, Germany, to Russian gymnast Yanna Batyrchina.1990s: La Grande Classique de LonginesBased on its Agassiz designs in gold, Longines launched its La Grande Classique de Longines collection of ultra-slim designs in stainless steel."L'Elegance du temps depuis 1832"
With the introduction of the now-established Longines DolceVita collection based on Longines models from the 1920s and 1930s, Longines introduced its baseline, "L'Elegance du temps depuis 1832" (Elegance in Time since 1832) in 1997.Cadran d'Or
The Longines DolceVita chronograph won the prestigious French prize, Cadran d'Or, in the "Men's Luxury Watch" category in 1999."Elegance is an attitude"
Two years later came the launch of the current "Elegance is an attitude" advertising campaign featuring legendary stars of the silver screen Audrey Hepburn and Humphrey Bogart along with icons of contemporary elegance representing various cultural backgrounds.