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TAG Heuer - Official timekeeper and official watch of the Bundesliga
The man responsible for bringing the worlds of watches and football together has done it again. After bagging the prestigious partnership with FIFA for Hublot as the Official Timekeeper of the World Cup, Jean-Claude Biver is now taking the brand down the same route with TAG Heuer.
Less than two weeks after announcing a brand-new advertising campaign with its star ambassador Cristiano Ronaldo, TAG Heuer chose today's SuperCup 2015 match between VfL Wolfsburg (the Cup winners) and Bayern Munich (the Championship winners and a partner of TAG Heuer's sister brand, Hublot) to announce a major new deal with the German Bundesliga.
"The Bundesliga is one of the most powerful and comprehensive platforms imaginable," says Jean-Claude Biver. "It will allow us to pursue a different perspective in terms of our sponsorship, with huge new possibilities, particularly in the digital arena. We are preparing for the future."
In practice, this means that the new partnership, which sees TAG Heuer become the official timekeeper and official watch of the Bundesliga, will go far beyond the scope of anything seen so far in sports sponsorship, breaking the mould and using brand-new digital media - all under the brand's slogan #DontCrackUnderPressure.
From a business point of view, the new partnership will also mean that the 36 teams of the L1 and L2 will now be playing on TAG Heuer time, giving the brand exposure to an audience in the hundreds of millions with TV coverage in 208 countries.
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TAG Heuer - Festival de Cannes
The brand was present at the side of Chad McQueen, son of Steve McQueen, and the whole team behind "Steve McQueen: The Man & Le Mans," for the film's grand premiere screening on the famed Croisette in Cannes.
As the documentary traces Steve McQueen's passion for automotive racing with images from his now legendary movie 'Le Mans' and unpublished archive footage made available by his son Chad, we rediscover Steve McQueen in his Heuer racing jumpsuit and on his wrist the famous Monaco, the square-shaped automatic chronograph that had just been launched back then and has since become an icon of the brand.
As the story goes, when filming began in 1970, Steve McQueen insisted on wearing the same racing jumpsuit as racecar champion Jo Siffert, a friend of Jack Heuer who at the time was consulting on the movie. At the time, Jo Siffert was the Ambassador of the Heuer watch company. This kind of endorsement was a new concept in the industry then - an inkling of the 'Avant-Garde' in the logo of today's TAG Heuer.
The screening was followed by a special ebebing event whose numerous gustes included the two race drivers Mark Webber and Mitch Evans who will be at the start line at the 24 Hours of La Mans in three weeks. Obviously, Chad McQueen was wearing the original TAG Heuer Monaco on his wrist. The new Monaco 2015 was displayed at the party.
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TAG Heuer - Maria Sharapova Wins in Rome
Maria has won the biggest clay title of her career today at the Internazionali BNL D'Italia in Rome as she defeated No.6 seed Samantha Stosur of Australia 6-2 6-4 in 1 hour and 23 minutes. Congratulations Maria! This is Maria's 23rd career title and her 1st title of 2011.
After the win, Maria said: "I'm so happy to be the champion. It means so much to me to add this title to the ones I already have. Rome is such a special place and I've dreamed of holding up this trophy. There are a lot of tournaments coming up, and this is a great start to everything. I can't wait to be back next year."
Maria proudly sported her TAG Heuer Formula 1 Steel and Ceramic Chronograph she had received as a birthday gift in April.
As a result, Maria moves up to No.7 with 4761 points in the rankings.
Maria will now take the next week off to prepare for the second Grand Slam of the year at Roland Garros in Paris which begins next Sunday.