TAG Heuer - First Boutique in North America
The unique facade design has been brought to life, and lives up to the promise of delivering a "wow factor" for the brand within the newest luxury destination in Las Vegas. The premium location within the mall (on the main corridor between Louis Vuitton, Fendi, Tiffany & Gucci) is already yielding substantial traffic, despite having been open only a few days.
TAG Heuer has assembled a talented and diverse team of sales professionals who will be lead by Joyce Johnson, new Boutique Director. Joyce comes from the Wynn/Encore Resorts where she was the Director of Fashion Stores, overseeing their 21 fashion boutiques. Prior to her position at Wynn, Joyce has demonstrated excellence in building new retail businesses (including the UK division of BCBG) and leading flagship locations to profitability (at Tiffany). The other members of the boutique team have substantial timepiece/luxury experience, a broad range of language skills, and expertise in clienteling, and we are confident in their success.
In just the first few days, sales are already on plan, and traffic and conversion are expected to increase as the local media, PR, and marketing initiatives are launched in advance of the official Grand Opening on April 18th, which will be hosted by Maria Sharapova.
Thanks very much to all of the contributors from TAG Heuer's internal team in Springfield (in HR, Operations, PR & Education, Marketing, Visual Merchandising, IT, Finance, & Planning) as well as to the extended team in Switzerland (Nicolas, Isma, Stephane, & Pauline) for all of your diligent work in support of this project.