TAG Heuer Black Watches, TAG Heuer Black WristWatch

TAG Heuer Carrera Heritage Calibre 16 (CAS2111BA0730)

within 4 hour of first use, the watch hands stopped. The battery needed replaced. I realize the watch was discounted but needing a new battery with the first day of usage---Come on!!

---- [Rating: 5 / 5 stars]

Review by Aoife McCullough, From Greece Anavyssos Attikis

Tag Heuer Aquaracer Diamond MOP Ladies Watch WAF141A.BA0824

This Tag Heuer Aquaracer watch is definitely different. I have never seen one quite like it. It can be worn with casual and dressy attire.It is definitely one to have if you wear a lot of black and white.

---- [Rating: 5 / 5 stars]

Review by matthew bashforth, From USA Apo / Ae

Tag Heuer Carrera Automatic Blue Dial Black Leather Men's Watch WAR201E.FC6292

This item looked really nice on line ,but when I received it, the band was peeling! Sent it back! Very dissappointed!!

---- [Rating: 5 / 5 stars]

Review by William Riley, From Espana Antequera (malaga)

Automobiles, aviation and sailing. These are basically the three fields of sponsoring invested in by around 80% of men's watch brands. Beyond that perimeter lie a handful of sports shared out between the industry's juggernauts, such as golf, football (Hublot), equestrian sports and tennis (Longines), along with a sprinkling of more exotic disciplines such as speleology (Louis Moinet) or tightrope walking (Jeanrichard). Gaining credibility in these three leading disciplines therefore calls for b and consistent investment, which is exactly what Eberhard achieves through a clever strategic approach.

Motorsports: finding the right niche

The automobile world ranges from the classic cars of the Concours d'Elegance Richard Mille to the state-of-the-art Formula 1 racing cars sponsored by TAG Heuer. But there is one particular niche that Eberhard has basically cornered: historical Italian racing cars. Doubtless a highly specialised pigeonhole, but a world that is entirely in tune with the brand identity.

The latter introduced its first chronograph in 1919 and 1992 saw the creation of a model in tribute to the Italian racing driver Tazio Nuvolari that would become a pillar of its collections. The Italian connection continued in 1996 with the Traversetolo, in 2005 with the Temerario, and in 2014 with the Contograft.

At the start of 2015, the collector of classic cars Corrado Lopresto has also chosen to share Eberhard & Co.'s journey through the world of historical cars by becoming an official brand ambassador. This Milan-based architect and entrepreneur is one of the best-known figures on the international classic car scene, thanks to an incomparable collection and a track record including more than 200 prizes, as well as a record-winning four gold cups in the Villa d'Este Concours d'Elegance, the most important in Europe. The collector and Eberhard have just sealed their partnership at the Retromobile car show in Paris.

From workbench to race track

Above and beyond these exhibition partnerships, Eberhard has supported other events of a similar nature. In January 2015, for the first time ever, Eberhard & Co. was the official timekeeper - in the "veterans" category - of one of the most daring competitions: the "Winter Raid" that crosses the Alps. 53 vintage cars, presented in their original configuration, vied with each other on the snowy roads from St. Moritz to Kitzbuhel. At that particular time of year, the route certainly poses a challenge even for perfectly equipped modern cars. These vintage cars and their drivers, timed by Eberhard & Co., certainly needed a double dose of daring and courage.

Also in Italy, Eberhard & Co has for the past three years been serving as official sponsor of the ClassicTeam, the historical Mantuan racing stable, which it sponsors in major rallies. This commitment even extends to personalising the "Tazio Nuvolari" chronographs that Eberhard & Co places at its teams' disposal.

In the past three months alone, Eberhard has sponsored the Rally Legend, along with the Grand Prix Nuvolari which it has been supporting for more than 20 years, all to the tune of the brand's charming Italian ambassador, singer Laura Pausini. At the end of the day, it's hard to see which automobile territory might still be up for grabs for watch brands seeking to develop their image there. What one can say for certain is that Italian classic car racing has become the undeniably exclusive preserve of Eberhard & Co.

WORLDTEMPUS - 15 December 2009

Swiss luxury watch brand Tag Heuer said Dec. 14 that in the next few weeks it will "assess" its relationship with world champion golfer Tiger Woods, 33, following his announcement to take an indefinite leave from golf. Woods has endorsed the brand's watches since 2002, and TAG Heuer has been a major sponsor of Woods.
The brand's professional golf watch, the first watch designed to meet golfers' special needs, was developed and worn by Woods, and is featured on the brand's website.
The Dec. 14 statement said, "We respect the privacy of Tiger Woods and his family. In light of recent news, including that Tiger Woods has decided to take an indefinite leave from golf, over the coming weeks we will assess our options with Tiger Woods and IMG regarding our long-term relationship."
TAG Heuer's statement, widely reported in U.S. press, came in the wake of growing media disclosures since late November of Woods' personal problems. Those include several alleged sexual affairs and the departure of his wife of five years from their home in the U.S. state of Florida. Woods admitted to "infidelity" in his marriage in a statement released Dec. 11 on his Web site and said he is taking "an indefinite break from professional golf." At least one intrernational consulting firm has dropped Woods, while Gillette, another major sponsor, said it will reduce its use of the champion golders in its marketing programs.

TAG Heuer, the well-known luxury watch brand belonging to LVMH Moet Hennessy - Louis Vuitton, the global leader in luxury brands, has chosen ICAgency, a market leader in luxury digital marketing, to sustainably increase its Internet presence. The strategy deployed encompasses not only Google, Yahoo! and MSN, but also search engines such as Baidu and Yandex, market leaders in the high-growth markets of China and Russia, respectively.
Buyers of luxury goods are increasingly using the Internet to evaluate their purchases, a growing trend that is confirmed year after year by the WorldWatchReport, a market study published by IC-Agency that analyzes dozens of millions of client searches for luxury watch brands on the Internet.
TAG Heuer, a company at the cutting edge of innovation, is fully aware of this trend and has decided to reinforce its visibility in the international search engines so as to make its products more widely available and to increase brand awareness.
"Our objective is to escort our customers throughout their online experience - an experience that generally starts with a search using a search engine such as, for example, Google. This is a strategic means of access for a brand such as TAG Heuer and we want to take advantage of it in the best way possible", says Frederic Layani, International Internet & CRM Manager for TAG Heuer.
The strategic search engine optimization assignment taken on by IC-Agency covers more than 10 markets and is not restricted to the Google, Yahoo! and MSN trio. As Marc-Olivier Peyer, Senior Innovation Specialist at IC-Agency says, "Our objective is also to achieve strategic positioning in China and Russia through Baidu and Yandex, two search engines that generate more traffic than Google in those high-growth, and increasingly online, watch markets."
The implemented strategy is based on an in-depth analysis of search intentions associated with the TAG Heuer brand. This approach enables the evolution of interest in the flagship models and TAG Heuer brand ambassadors—Leonardo Di Caprio, Lewis Hamilton and Maria Sharapova—to be measured.
IC-Agency has exceptional proficiency in understanding the online behaviors of "highnet- worth individuals" and is once again strengthening its position as a key player in luxury digital marketing.
"IC-Agency's b international expertise in emerging markets, as well as their understanding of the complex world of luxury professions, particularly watchmaking, reinforced our decision to work with them", concludes Frederic Layani.

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