TAG Heuer Black Watches Sale, Sales TAG Heuer Black Watches

TAG Heuer Link Calibre 6 (WJF211CBA0570)

Right on !!!!!!

---- [Rating: 5 / 5 stars]

Review by Mister C, From USA Livermore

TAG Heuer Grand Carrera Chronometer Men's Watch CAV518B.FC6237

I love my Tag Heuer Swiss. It's the best watch I have ever purchased. It's very elegant and goes well with any type of wardrobe, dressy or casual. It is the perfect size especially for those who do not have the best eye sight. I get alot of compliments from people and the price was right! I would highly recommend this watch to anyone who is looking for a nice watch.

---- [Rating: 5 / 5 stars]

Review by SIZE S, From United States Doral

Tag Heuer Carrera Automatic Black Dial Steel Men's Men's Watch WAR5010.BA0723

Ok, so I like watches and bought this one on looks and size. It came, looked great and I was pretty happy with it. However, after a couple of hours of wearing it, the clasp kept popping open. So, I gave it another day and it got worse. I returned it because of the clasp. Otherwise, nice Tag Heuer Carrera Automatic Black Dial Steel Men's Men's WAR5010.BA0723 watch.

---- [Rating: 5 / 5 stars]

Review by PATE, From USA Mayaguez

Saddened by the death of Cecil the lion, Brand ambassador Cara Delevingne decided to auction on eBay her personal TAG Heuer Signature Edition watch, raising £9,300 (CHF 14,250 / EUR 13,150 / USD 14,430) for WildCRU.org, the research unit with the scientists of the Wildlife Conservation Research Unit who are working on the future of wild lions in Africa and who has studied Cecil since 2008.

TAG Heuer matched the winning bid to raise a combined $28,900 (CHF28,500 / EUR26,300) for the charity.
The donation will contribute to WildCru.org's in-depth study of lion movements through satellite trackers, support of field equipment and staff, and training future conservationists.

Previously worn by Delevingne on many occasions, including the Monaco F1 Grand Prix, Delevingne auctioned her personal special edition TAG Heuer Carrera watch ahead of its release on the market in September. The case is made of steel - black titanium carbide coated - with a 41 mm diameter and set with 72 Wesselton white diamonds. It is engraved with "Cara Delevingne Edition" and stamped on the back with a lion's head. The strap is aged black calfskin. The deployant buckle is titanium with Tag Heuer engraving. The signature of Cara Delevingne is stamped in rose gold inside the strap.

Born under the Leo star sign, Delevingne has always been passionate about lions, evident through her iconic lion tattoo on her finger.

TAG Heuer continues its long standing partnership with the Australian Open golf championship which took place over the weekend at Royal Sydney Golf Club.

In a thrilling finish 24 year old Irishman, Rory McIlroy birdied the 18th hole to claim victory over US Masters champion and home favourite Adam Scott.

TAG Heuer, who is the leading leading Swiss watch brand in Australia, was the Official Timekeeper for the tournament which together with the Australian Masters at Royal Melbourne in November, Perth International at Karrinyup in October, and the Australian Women's Open at Royal Melbourne earlier this year, cements TAG Heuer's long term association with golf in Australia.

TAG Heuer's General Manager for Australia and New Zealand declared that the company was thrilled to be a part of the action that unfolded at Royal Sydney over the weekend.

"We are delighted to be associated with this prestigious tournament. The weekend saw some extraordinary golf from some of the world's best playing at Royal Sydney, one of the finest courses in Australia. It is this combination of elite performance at an international level that fits so perfectly TAG Heuer's values," says Philip Richards.

The field competed for $1.25 million in prize money and the tournament champion, Rory McIlroy was presented with the TAG Heuer LINK chronograph.

Around 150 guests, retailers, media, politicians and VIPs, celebrated the opening of the boutique in Frankfurt. With Champagne and Pop-art canapes the guests had the opportunity to discover the entire range of TAG Heuer products and marvelled the newly refurbished boutique.
 After the cocktail, everyone was chauffeured by an exclusive TAG Heuer AUDI Shuttle to the TAG Heuer After Opening Lounge at Frankfurt's finest Pan- Asian Supper club Zenzakan. More than 200 additional guests joined the celebrations at the TAG Heuer After Opening Lounge. 
 

Swiss watchmaking legend TAG Heuer, the Official Partner of ORACLE TEAM USA, the 34th America's Cup defender at this year's 34th America's Cup, will join the young Swiss sailors of TEAM TILT in their bid to win the newest addition to the world's most prestigious sailing season: the Red Bull Youth America's Cup.

The Red Bull Youth America's Cup is scheduled for August/September 2013, in San Francisco, during the peak moment of the America's Cup racing season. The final will be held a week before the Cup itself. Ten national teams of six sailors, aged 19 to 24, will participate in the race, on the same platform of wing-sailed AC45 catamarans used throughout 2011 and 2012 in the America's Cup World Series events.
"It's the perfect match--a Swiss brand and a Swiss team, working side by side at the highest level of competitive sailing," said TAG Heuer President and CEO Jean-Christophe Babin. "We are very proud and excited to be partnered with this next generation of racing talent. TAG Heuer and Team Tilt are driven by the same values: high-tech, precision, tradition and 100% passion for competition. We hope that this exciting experience will stimulate future Swiss projects. We would be very proud, for example, to be associated with a Swiss bid for the 35th America's Cup."
Led by project leader Alex Schneiter and skipper Lucien Cujean, TEAM TILT is already actively training onboard Decision 35 monotype catamarans on Lake Geneva. They will be competing on the lake, starting in May 2013.
"This is a huge boost," said Schneiter. "TAG Heuer has been intensely involved in America's Cup since the 1960s, and they've been creating sailing and yachting timepieces since the 1930s. Having them onboard is an honor, and it's going to seriously improve Switzerland's chances of bringing home the Cup."

TAG Heuer will provide technical support during TEAM TILT's America's Youth Cup bid, along with special TAG Heuer eyewear and chronographs, including the brand's new AQUARACER 500M Calibre 72. The watch, a regatta countdown version of the iconic Aquaracer 500M ('72' refers to the foot-length of the America's Cup catamarans) celebrates two benchmarks in TAG Heuer's on-going commitment to professional aquatic sports: the Aquaracer's three decades at the luxury helm of sailing excellence, and the brand's Official Partnership with ORACLE TEAM USA in the 34th America's Cup.

WORLDTEMPUS - 3 June 2011

Some hide it, some show it, but it's a fact: many of the most famous brands have quartz timepieces in their collections. Even if the economics of this are understood in the low- to mid-range brands, it still seems like a paradox for the marques that do most of their business in five- and six-digit regions.
Curious is also the fact that some of these brands clearly put their quartz models on display while others practically hide them. One of the absolute institutions of our industry is a good example: Patek Philippe. This prestigious, multi-award-winning manufacture, a proud owner of some of the most technical patents in the watchmaking industry, still retains some quartz watches in its line.

When asked about this tricky position, first replies often sound like embarrassed justification, "We give the most attention to our automatic and manual movements, and clearly our male clients don't want to hear about quartz." However, the Twenty-4 model is Patek Philippe's most high-profile quartz timepiece - and it remains in the collection. It currently even makes for more than 20 percent of the brand's worldwide sales among new pieces. In absolutes, this represents 10,000 of the yearly production of 45,000 pieces. In fact, many of Patek Philippe's ladies' models are also available in a quartz version, and today almost 50 percent of these models are powered by a quartz movement, a full three references of seven: Twenty-4, Aquanaut Luce, and Gondolo Serata. The manufacture, always a little reluctant to talk about quartz, tends to continue listing at least these three references in the catalogue.
Unequal market shares
At Girard-Perregaux, this goes the other way but ends up in the same place. "Ladies appreciate the convenience of a watch that never stops and is always very accurate," says marketing director Xavier Markl. Still, the La Chaux-de-Fonds-based brand admits that only 5 percent of its sales by volume is attained with quartz pieces. In stark contrast, TAG Heuer hits 30 and even 40 percent in the U.S. market.
Obviously, the market approach is fundamentally different. Nevertheless, the two brands agree on common points. "Only a very limited number of people buy their watches exclusively for its movement. The daily use of the piece is also key. And on that specific question, quartz and mechanical watches are not competing, but complementing each other," Markl underscores. Marc Wälti, group brand manager at TAG Heuer, goes further: "As we have the same R&D people working both on quartz and mechanical movements, sometimes there are interesting cross-references - for example, our research on precision and magnetism on quartz movements is what led to the basis of our mechanical Pendulum."

Historical
With only 5 percent of its business done with quartz timepieces, Girard-Perregaux could easily drop them from the line to reach a higher level of brand positioning - focusing on having only mechanical manufacture movements, a status that every watchmaker attempts to attain.
Nevertheless, Markl wisely recalls that, "quartz is also a significant part of the history of watchmaking in which Girard-Perregaux played an important role." It was this company that created the standard frequency of 32,768 Hz for quartz watches in 1971 now used by the entire industry. Girard-Perregaux produced more than 20,000 units of the most famous of its quartz movements, the GP350. The company utilized 13,000 units for its own models and sold 7,000 to other brands - including Jaeger-LeCoultre.
TAG Heuer's position is similar: its "DNA" is also based upon R&D, and, whether we like it or not, quartz entered the history of watchmaking when the CEH produced its first quartz ebauches in 1967.
(Dis)connected markets?
For TAG Heuer's Wälti, quartz is the first step to getting consumers interested in mechanical timepieces. "Some customers get attached to the brand and its quality, and one day buy their first mechanical piece." While this is true for entry-level watches, it doesn't necessarily apply to luxury brands for one main reason: the price of a luxury quartz timepiece is equal to the price of a mid-range mechanical watch, ranging from 6,000 to 15,000 euros. In other words, if the prices are equal, it's not economic reasons that draw the consumer; it's a rational choice.

The two markets might go their separate ways in the near future: if, for entry level brands, quartz remains the basis of the whole business model, luxury brands can easily move on without it - particularly when we see brands like Girard-Perregaux generating more than 95 percent of its revenues with non-quartz timepieces. Still, generally speaking for the Swiss watch industry, quartz remains a key factor of success representing 90 percent of production by volume. Be that as it may, the remaining 10 percent - mechanical watches - count for 52 percent of revenues.
Quartz predictions
Analysts currently predict b growth in the female market segment for mechanical watches. At the moment, women remain the backbone of quartz sales in the luxury segment. The question that must now be asked is: how will luxury brands will react if women progressively leave a segment that counts for less than 5 percent of sales? Will the brands continue investing in quartz for clients that no longer exist?
Forty years after quartz's mighty rise to the top in 1970, it is no longer a significant factor in the luxury market. In an interesting twist of watch history, it is actually women who have kept it in place here - for the time being.

Captions
LaureatoQuartz_PR.jpg
The Laureato by Girard-Perregaux celebrates the 40th anniversary of Swiss quartz © Girard-Perregaux
THF1 Full Diamonds Bezel & ceramic bracelet .jpg
4910_53G_001.tif
Began the luxury quartz craze for women: the Patek Philippe Twenty-4 © Patek Philippe
E_23_250_S_C_213_verso.tif
A Patek Philippe quartz movement © Patek Philippe

The Monaco Myth is the overarching theme for TAG Heuer at this year's prestigious BaselWorld Watch Fair. The spectacular TAG Heuer booth - winner of a Silver Award at this year's EXHIBITOR Magazine's 23rd Annual Exhibit Design Award - will be trimmed top to bottom with the iconic timepiece's colours and legends.
The McQueen/Monaco decor includes specially commissioned portraits of the Hollywood legend by acclaimed German painter Jörg Döring.
To further celebrate the 40th Anniversary of Steve McQueen's mythic timepiece, the Swiss brand, the world leader in luxury sports-focused watches and chronographs since 1860, is unveiling two special watches just for the occasion.

The MONACO Twenty Four Concept Chronograph

The star of the show is this latest groundbreaking concept watch based on the mythic Monaco.
The high-tech prototype's unique tubular design and extreme shock-protected components are inspired by Le Mans endurance racecars. The TAG Heuer Calibre 36 movement "floats" inside the oversized (40.5mm) black PVD-coated case, suspended within a steel-tube housing very much like a race car's driver's protective cockpit cage, and visible through the dial face and the sapphire crystal caseback. The components are further insulated against shock and torque by a new "composite filter" material used in aerospace and auto racing. Custom built in industrial-grade tungsten, the three arrows of the oscillating weight echoes a GT car's chrome mags. The large-faced, black-textured dial bears an oversize "24" at 12 o'clock, in honour of the 24 of Le Mans, and the iconic blue and orange livery of Gulf Oil - the same colours TAG Heuer Ambassador Steve McQueen wore in his 1970 film classic, Le Mans.
Water resistant to 100 metres, with anti-reflective double-sided treatment on the curved sapphire scratch-resistant crystal glass to ensure the best readability, this is TAG Heuer's R&D team's most daring creation to date.

The Monaco Calibre 12 Chronograph Gulf Limited Edition

Monaco glamour revisited in Gulf-liveried limited edition of 5,000: to honour TAG Heuer's ongoing partnership with motor-racing icon Gulf Oil, a new limited edition version of the vintage Monaco -with for the first time an elegant, anti-reflective sapphire crystal front and back - is slated for worldwide launch in September 2009. The seriously upgraded version houses the TAG Heuer Calibre 12 Automatic Chronograph Movement, a high-performance all-Swiss engine based on the Dubois Depraz 2008.The larger (39mm) case gives the watch a more contemporary look, while the orange and blue meteor dial design, inspired by the Porsche Gulf 917K driven by Steve McQueen in Le Mans, expresses its professional racing heritage. Vintage "Gulf" logo and date window at 6 o'clock, small second at 3 and chronograph minute at 9, faceted and a stylish grey alligator strap with grey stitching - the 5,000-piece edition is a racing purist's dream machine.

The Monaco Watch Lady Grande Date White Alligator QUARTZ

A serious piece of head-turning eye candy: 13 diamonds on a white mother-of-pearl dial, double that on the bezel, and all wrapped up with a trend-savvy strap of white alligator. The case dimensions are big - 37 x 36 mm - as is the striking Grande Date window at 12 o'clock. Polished crown, polished finish, luminescent markers on the diamond-shaped hands, hand-applied faceted indexes and a small-second counter at 6. Our most glamorous Monaco yet hits fashion runways this June.
Dial: 0.081 carats. Bezel: 0.78 carats.