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Top Quality Rolex 36.00 mm Watches (705) Items
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  • Newsletter - The Swiss Made watchdog

    Our Venezuelan contributor Rafael Fernandez was astonished at the efficiency of the Swiss customs when he arrived at Zurich airport to cover Baselworld. He and his wife were politely screened at the airport and asked whether they were carrying any watches. Like any self-respecting watch journalist, Rafael had brought with him a small collection to last him through the show, which he offered for inspection. He was impressed when the customs official could instantly tell from the serial number of his Rolex that it had indeed been shipped originally to his home country of Venezuela.

    Last week I discovered that this highly knowledgeable "customs inspector" was in fact one of the Swiss Watchmaking Industry Federation's team of roving experts, who were stationed at the cargo and passenger terminals at Basel and Zurich airports and prowling the halls of Baselworld during the show, looking for violations of the Swiss Made label, misleading customs declarations and breaches of trademark law. With the kind permission of the Federation Horlogere we have just reproduced the detailed report on this highly coordinated surveillance operation.

    We also delve behind the scenes of another story this week, as Olivier Muller reveals the secret history of Carl F. Bucherer's Patravi TravelTec model, which ultimately led to the brand becoming a genuine manufacture. The leading figures of the industry continue to share their thoughts with WorldTempus. After today's profile of Longines CEO Walter von Känel, Bulgari's Guido Terreni and Romain Gauthier take the floor later on this week.

  • From Zenith to Rolex - The giant leap of Jean-Frederic Dufour

    Undoubtedly besieged by newsdesks from all over the world, the green giant with the crown thus decided to react with these two sentences sent to the media: "Rolex confirms the arrival of Jean-Frederic Dufour, current CEO of Zenith, to ROLEX SA to take over the direction at a date still to be determined, and in agreement with the company's standing CEO, Gian Riccardo Marini. All other communication will be released in due course."

    This is a big surprise in industry circles, since nobody expected Jean-Frederic Dufour to leave Zenith in the middle of its resurgence, nor Rolex to change managing director again so soon. Under the influence of the man from Geneva, Zenith had once again started to experience b growth. One of the symbols of this new direction was Zenith's sponsorship in 2012 of the fastest man in the world, Felix Baumgartner, the famous adventurer who broke the speed of sound in freefall from a capsule on the edge of space at an altitude of 39,000 metres.

    After the stars of Zenith, the loyal captain of Jean-Claude Biver (the boss of LVMH's watchmaking activities) now sets sail for the crown of Rolex. A yachtsman in his free time, he will undoubtedly be looking forward to attending a few stops on the Rolex circuit, since this brand is one of the most heavily involved in sailing with events on all oceans from January through to December.

    In what is either a coincidence in career paths or a genuine acknowledgement of the "Chopard school", Jean-Frederic Dufour will be bumping into his former colleague from Chopard, Philippe Peverelli, once again in the corridors, since he heads up Tudor, the other brand in the Rolex group. From Le Locle to Geneva is a small step for a commuter but from Zenith to Rolex is a giant leap for its boss.
     

  • Eterna - The essential KonTiki Date

    Having a passion for a job is wonderful but it can make us lose touch with… reality. Exactly: we in the watch media are spoiled by constantly reporting on extraordinary creations and stratospheric masterpieces that can be worth the same as a penthouse in a major European city or a luxury yacht; sometimes we get to test many of them, but we can seldom afford most of those dream watches. In my case, I'm frequently pulled back to Earth by friends wanting me to write about "regular watches for ordinary people" or asking me for advice regarding the purchase of a good mechanical timepiece with a price tag between 1,000 and 2,000 euros - and even though there are several brands capable of providing a nice product in that range, there aren't many affordable ones exuding icon status and capable of capturing your imagination. I would say the Eterna KonTiki Automatic Date is one of them.

    I must confess to being emotionally attached to Eterna's KonTiki line since I acknowledged it existed, because in my youth I read Thor Heyerdahl's book on his 1947 saga across the Pacific on a primitive balsa raft (christened KonTiki, 'God of Sun') just to prove an anthropological point of view. During that journey, the Norwegian ethnographer and his five-man crew chose to wear Eterna watches on their wrists, specifically commissioned to endure the sternest tests. In 1958, Eterna adopted the KonTiki name for its most rugged line of timepieces as a homage to the 101-day oceanic odyssey; since then, there have been many Eterna models (and many cocktail bars around the world!) bearing the KonTiki label - including some more attractive than others, a few remarkable ones and a couple of forgettable versions. The Eterna KonTiki Automatic Date, first launched in 2008, is definitely one that stands out for both its price point (around 1,600 Euro on a steel bracelet) and its looks, which are reminiscent of the 1958 original.

    Compared to the first KonTiki, the KonTiki Automatic Date is naturally bigger - with a 42-millimeter case that sits rather well even on midsize wrists. It emulates many elements of style of the 1950s and can be compared to another timepiece that I consider to be the essential Rolex: the Explorer, whose origins are contemporary to the Eterna KonTiki and tied to another famous explorer. Legend says Sir Edmund Hillary and sherpa Tenzing Norgay were the first men on top of Everest in 1953 and specifically prepared Rolexes were part of the expedition, inspiring the 1957 model christened Explorer that was last updated in 2010 with a 39mm version (ref. 214270). It also features a black dial that gives prominence to a luminous triangle (at 12 0'clock), whereas the typical Eterna KonTiki boasts four (at 12, 3, 6 and 9 o'clock).

    I bring the Rolex Explorer into comparison not only because of certain similarities in style and origin, but also because of the price. Not to mention the famous quotes associated with their famous owners: it is said that Sir Edmund Hillary, when questioned why he escalated the Everest, answered "because it is there", whereas Thor Heyerdahl once stated "Borders I have never seen one. But I have heard they exist in the minds of some people". And also because I happen to know the Explorer and the KonTiki Date quite well, having taken both to an iPhonographic photo session at the picturesque Cresmina Beach near Cascais, in the outskirts of Lisbon. Of course, the Explorer exudes Rolex's overall quality and the remarkable in-house automatic caliber 3132 - but, at round 5,500 Euro, it costs over three times more than the Eterna KonTiki Date. Granted, 1,600 euros can still be a big sum for a lot of people in a crisis-ridden Europe, but it sounds about right for a quality product from an historic Swiss brand - a start-up watch for those moving on to mechanical watches, a 'beater' for aficionados who have more expensive timepieces but wish to have a sturdier one to knock around.

    I love the steel case of the KonTiki Date and how it combines with the metal bracelet. The size is perfect, whereas I would like the Explorer to be a tad bigger (a mere 1mm would do!). The finishing is quite fine, with polished touches contrasting with the dominant brushed surface. The dial center bears an engraved outline of Raroia (the Polynesian atoll where the KonTiki arrived after the epic 4,300 nautical-mile journey), surrounded by the emblematic luminous triangles under the four numbered hours and strips of luminous compound. Like in every KonTiki timepiece, the case back is identified by an engraved medallion of the iconic raft. The movement is an automatic Sellita SW200, inspired by an ETA caliber (and Eterna had historic ties to ETA in the past, having perfected the ball bearing system for the rotors in 1948).

    Right now, the regular KonTiki collection includes the 42mm KonTiki Date available in several dial colors and also on rubber and leather straps besides the metal bracelet; the 40mm KonTiki Four-Hands, with an analogical flange calendar framing a centerpiece inscribed with ancient runic characters; the 44mm KonTiki Four-Hands XXL that also carries a pointer-type date display; the 42mm Chronograph, an exercise in style on how to use the emblematic triangular areas on the dial in spite of the counters; and the fabulous Heritage Super KonTiki 1973, a faithful reedition of a Seventies model adopted by the Israeli secret services.

    But stay tuned! In a couple of days, Eterna will introduce new KonTiki versions at Baselworld, further affirming its ties with one of the most significant anthropological expeditions of modern times. The Grenchen-based brand will also confirm the launch of the Royal Kon-Tiki Two Time Zones, unveiled last year and equipped with the first of 88 possible variants of the new in-house Caliber 39. Thor Heyerdahl's legacy continues to inspire Eterna. And myself.

  • Collecting - Vintage Value Equation (4)


    WORLDTEMPUS - 20 August 2012
    When I am evaluating the condition of a watch, I always examine the case's lugs for thickness and uniformity. With experience after studying lots of watches, you will learn what a case looks like before it is refinished. For example: on complicated Patek Philippe models, especially perpetual calendar chronographs starting with the second-series 2499 models, the lugs have steps. Study these watches closely to learn what the steps look like when they are new. Stay away from cases with soft lugs or request a deep discount for a soft case. The metal can never again be made whole once it is polished away.
    In the previous three parts of this series, we have learned that the dial is the most important and valuable part of a vintage watch. Accordingly, the condition of the dial is paramount. Ideally, there will be no imperfections like flaking paint, no rust, or missing applied pieces. Many vintage watch dials have lacquer on them; after many years lacquer can craze or crack. This is actually a desirable effect on some watches like the glossy dial of the Rolex 5513 Submariner. Spotting on a dial that is a few decades or more in age is normal, and as long as it doesn't detract from your enjoyment of the watch, it is normally acceptable. The hands, usually included with the dial in grading condition, are frequently in different condition than the dial. Oxidation or pitting can often be found on hands. If there is luminous substance on the hands, it can be cracked or have completely fallen out. In this regard, original hands, regardless of their condition, are more valuable than replacement hands, even if the latter are like new.


    In terms of dial condition, there are some specific discolorations that enhance the value of the watch. Most common is patina, which is the word used for something whose color changes over time. The luminous hour markers on Rolex dials are the most useful example. Study the dials of, say, Reference 5513 Submariners. You will find hour markers from snow white (no patina) to deep butterscotch color. The important thing, in terms of value, is that the patina is uniform across all luminous elements. Another permutation in hue is the so called Color Change (or "Patrizzi") dials on the Rolex 16520 Daytona models. This only occurs on the black dials and, specifically, on the chapter rings around the subdials. Originally, the chapter rings were white or pale silver. Some, over time, develop a brown coloration. For many collectors, this is a pleasing effect and makes the watch more valuable. Incidentally, dials with a propensity for having chapter rings turn brown usually also have an inverted 6 on the chronograph hour totalizer subdial. One last example of a desirable color change is the Rolex Explorer II reference number 16550, whose white dials have turned to a deep cream color.


    Bracelets hopefully stand the test of time without stretching or losing links, however this is not as important as replacement bracelets are usually fairly easy to find, though likely expensive. Nothing is more personally disgusting than a used strap, much less a really old used strap. A new strap is preferred, as no one likes to wear a strap that someone else has sweated on. An exception to this is certain vintage pilot's watches with special straps or even ankle straps, which are basically almost as historic as the watch itself.
    The last variable in determining the value of a vintage watch is provenance: the old "box and papers" thing. Without exception or qualification, it is always better to get as many of the elements that were originally delivered with the watch as possible. For many high-end vintage watches, the presence of the original box, documents and other paraphernalia can enhance the value of the watch by as much as 25 to 35 percent.
    Interestingly, what was given out with the watch was often different depending on where in the world the watch was purchased. Let's face it, we all like to get as much as possible for our money, and the goodies and extras are important and quite valuable. The original guarantee or chronometer certificate for a watch also proves authenticity. There is an active market for vintage watch boxes, product booklets, hang tags and the like. Buyer beware, however: these items can also be faked. You can never be too careful in learning about the paraphernalia, what to look for to know if you are looking at genuine artifacts or fakes.
    A final thought when it comes to finding a watch with its original elements: the original owner and perhaps subsequent owners who cared enough to keep the watch and its things together was probably an owner who took good care of the watch itself. Easily 90 percent of vintage watches have no box and papers, so finding a complete package is rare, exciting and valuable. Good luck!

    Related stories:

    COLLECTING - Vintage Value Equation (1)
    COLLECTING - Vintage Value Equation (2)
    COLLECTING - Vintage Value Equation (3)

  • Kobold - Lofty Business

    When a Westerner hears the word "Sherpa," he or she immediately associates it with mountain climbing. There is a good reason for this: the Sherpa caste, at home at the foot of Mt. Everest, part of the Himalayan mountain range, makes its living by guiding tourists coming to Nepal to conquer the mountain. This is a dangerous, ungrateful job - but in many cases it is the best way for a member of the Sherpa ethnic group to support its family.

    Watchmaker Sherpas

    Namgel Sherpa and Thundu Sherpa probably often gratefully pray to their gods since the day that Sir Ranulph Fiennes and Michael Kobold showed up in Kathmandu in 2008, the latter having spontaneously decided to accompany his friend and the Kobold Watch Company ambassador who has been described as "the world's greatest living adventurer" on an Everest bid. Kobold was unprepared to climb, and he had not even reckoned with reaching what's known as base camp (the last acclimation settlement before serious climbers head up the earth's highest mountain, which peaks at 8,848 meters (29,029 feet) above sea level). He made it up much higher before both he and Fiennes had to turn back; it was then he discovered he was officially bit by the same bug that has plagued adventurers the world over.
    Kobold and Fiennes returned in 2009 and made it to the summit, with Kobold repeating the feat in 2010 together with his wife Anita Ugyan, who climbed without oxygen. During the three adventurous climbs, the lives of Kobold and other members of his crew - particularly his wife - were seriously endangered. Only by the grace of the Sherpas did they survive, and in his gratitude Kobold decided to make a suggestion uttered by Fiennes in 2008 into reality and invest in an unprecedented venture: training the two Sherpas as watchmakers and having them run a new subsidiary in Kathmandu called Kobold Watch Company Nepal (Pvt.) Ltd as co-owners.


    "These two caught on really quickly," Kobold's head watchmaker, Dale Poindexter, said of the Sherpas' ability to learn the complicated techniques involved in mechanical watchmaking during the official opening of Kobold Nepal on March 26. Poindexter trained them for ten months in Kobold's Pittsburgh facility.
    Made in Nepal
    As manufacturing and crafts only employ 6 percent of Nepal's 27 million-b population, it is safe to say that skilled labor is not one of this country's assets. In fact, Kobold is certain that his venture is a highly motivational one for the people of Nepal, a way for them to imagine a different future. "Newspapers have already written that Nepal, unable to produce even a sewing needle, now has 'watch movements' with hundreds of parts. This is sure to greatly increase the confidence of the Nepalese in themselves."

    The "standard" Kobold watch model bearing the predicate "made in Nepal," assembled in the Sherpas' new workshop, which is equipped with exceedingly solid, locally custom-made benches crafted from local wood, is called the Himalaya. It is housed in a 44 mm stainless steel case that was made in the U.S.A. The three-handed dial comes in brown or black and exudes the typical Kobold legibility that is the signature element of this adventurous brand. The automatic movement is a Kobold specialty: Caliber K.2651 is based on a vintage Förster movement from Pforzheim. Kobold is the only company currently using this refurbished and improved movement in serial watches. Water-resistant to 100 meters, the timepiece is protected by a sapphire crystal that is also sourced in the U.S.A. Its rugged, understated elegance completed by an alligator skin strap also crafted in the U.S.A. will allow this watch to be worn in any circumstances: on the mountain or in the city.
    To celebrate the opening, Kobold also offered a limited edition of 25 very special watches - which were unfortunately already sold out before the evening of the opening had even come to its exciting conclusion. The Himalaya Everest Edition features a very special dial crafted from a Mt. Everest summit limestone that Kobold plucked from the lofty ground and brought back down the mountain in 2009. A German specialist company located in Idar-Oberstein spent two years ensuring the structural integrity of the beautiful dials crafted from this rock that now forms the mysterious 5 mm-thick face of the Himalaya Everest Edition. Needless to say, each of the 25 pieces is unique in its own way thanks to the natural material.


    Last but hardly least
    Many colorful and important personages attended the evening festivity, including a handful of ambassadors to Nepal, two top generals of the Nepalese army -who ended up "guarding" the Kobold collection inspected by party guests in the new workshop - several members of the deposed royal family of Nepal, the commander-in-chief of its army and other influential fans of Kobold watches from various countries. They had all attended not only to support the new business but also to hear Kobold's famed ambassador tell stories of his exploits. Fiennes has been entered into the "Guinness Book of World Records" as "the greatest living explorer." This man, previously an esteemed Rolex ambassador for 20 years, is the author of many world firsts as well as gripping books. When he and Kobold summited Mt. Everest in 2009, Fiennes was 65 years old. He is a top celebrity in the U.K. and according to JustGiving.com, the U.K.'s top celebrity fundraiser.
    Asked why he gave up the Rolex sponsorship in favor of becoming Kobold's top ambassador, Fiennes replied in his typically direct way, "Gratitude and loyalty." This seems to be a running theme in the world of Kobold, and flows in both directions.


    Namgel and Thundu did not seem particularly fazed by any of this hoopla - least of all the celebrity explorer they have guided up their home mountain twice - and exuded a calm, interested outward demeanor throughout the entire event. In the space of the four years that they have known Kobold, the world of the two Sherpas who have climbed Mt. Everest a combined total of sixteen times has become an entirely different one. Though hard to get involved answers from them, when asked if they felt pride at all these accomplishments, the answer was clear: a big smile and an enthusiastic "yes!" accompanied by vigorous nodding. I'm not certain they understand the historic proportions of their actions over the last few years, but they have time to discover it - time mechanically measured by an adventurous Kobold watch that they keep running.

  • Rolex - Oyster Perpetual Day Date


    When it appeared in 1956, the DAY-DATE was the first wristwatch with a calendar indicating the day of the week spelt out in full in a window on the dial. The DAY-DATE adorned with a new gem-set dial perpetuates Rolex's legendary excellence and displays all the brand's watchmaking know-how and technology.

    Chocolate, diamonds and rubies
    In an 18 ct EVEROSE gold case of incomparable lustre, this DAY-DATE is fitted with a chocolate colour dial on which the hours are marked by precious stones: eight diamonds and, at 6 o'clock and 9 o'clock, baguette-cut rubies.

    Rolex pink gold

    The 18 ct EVEROSE gold of the OYSTER case and bracelet is alloyed by Rolex in its own foundry before being shaped in the brand's workshops. The incomparably warm tone of this exclusive pink gold alloy developed by Rolex is heightened by the addition of a touch of platinum. Its unique lustre is the result of the extreme care with which it is shaped, machined and finally polished.

    The OYSTER case, symbol of waterproofness
    The DAY-DATE's 36 mm OYSTER case, guaranteed waterproof to a depth of 100 metres (330 feet), is a paragon of proportion and elegance. The characteristically shaped middle case is crafted from a solid block of 18 ct gold. The fluted case back is hermetically screwed down with a special tool exclusive to Rolex watchmakers. The winding crown, fitted with the patented TWINLOCK double waterproofness system, screws down securely against the case. The fluted bezel is a Rolex signature aesthetic feature. The crystal, with a CYCLOPS lens at 3 o'clock for easy reading of the date, is made of virtually scratchproof synthetic sapphire. The waterproof OYSTER case allies refinement with efficiency in protecting the DAY-DATE's high-precision movement.
    Calibre 3155, a superlative chronometer
    This DAY-DATE is equipped with calibre 3155, a self-winding mechanical movement entirely developed and manufactured by Rolex. Like all PERPETUAL movements, the 3155 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. Its architecture, like that of all OYSTER watch movements, makes it singularly precise and reliable. The oscillator, the true heart of the watch, has a blue PARACHROM hairspring patented and manufactured by Rolex in an exclusive alloy. Insensitive to magnetic fields, the PARACHROM hairspring offers great stability when exposed to temperature variations and remains up to 10 times more precise than a traditional hairspring in case of shocks.

    Comfort and elegance of the OYSTER bracelet
    This DAY-DATE model is fitted with an 18 ct EVEROSE gold OYSTER bracelet with a concealed folding CROWNCLASP. Developed and patented by Rolex, this elegant solid-link bracelet offers remarkable comfort and ease of use.

  • Rolex - Explorer II on the Wrist

    Rumor has it that the new Rolex Explorer II was ready for presentation in 2010, but that Rolex did not present this new face-lifted version of the sporty watch until 2011 - 40 years after the first Explorer II was launched.
    For many years, Rolex has been respected as well as ridiculed for its conservative approach to case sizes: 40 millimeters seemed to be the biggest case diameter offered in the sports collection. In the last few years, we have seen more and more models with a tendency toward growth: Yacht-Master II and Sea-Dweller DeepSea both come in a case of 44 millimeter diameters, and now the Explorer II also offers a diameter of 42 millimeter.
    The Explorer II has never been the most popular reference made by the famed Swiss watch brand. The Submariner and GMT models have been the favored siblings, but even these two models still offer a moderate case diameter of 40 millimeters. Maybe Rolex wanted to push needed attention towards the Explorer II, hence the extra two millimeters?
     


    Large watch
    42 millimeters may seem like a large watch. However, since many parts and details of the new reference have grown, the visual size does not seem that radical. The case, hands, crown and hour markers are in other words dimensionally on par with the new case diameter. Visually, that is.
    Wearing the watch, however, does challenge the visual impression. The Explorer II is a large watch. Comparing this to Reference 1655 or Reference 16570, which came out even later, the size difference is almost shocking. As mentioned, this will please those who have not yet bought a Rolex because they thought the watches looked too puny on their wrists.
    Inspired by the past
    One of the obvious details on the new Explorer II is of course the orange 24-hour hand. "Freccione," as Italian Rolex collectors long ago named this hand, means "arrow". This is a feature taken directly from the Reference 1655 Explorer II launched in 1971. The 24-hour hand was not separately adjustable on the early version, though. It merely functioned as an AM/PM indicator. However, bezel design looks more like the bezel of the short-lived Reference 16550 that was introduced in 1985 and face-lifted already four years later.
     


    Phantom hands
    The hands of the new Explorer II sport a so-called phantom effect, which means the lower part of the hour and minute hand is painted black. This little detail makes the hands look like they float free of the arbor. This works well on the black dial version, and merely represents a great contrast on the white dial version.
    Latest movement update
    Reference 216570 is outfitted with Caliber 3187, which features the latest technical updates like Paraflex shock absorbers and the non-magnetic Parachrom hairspring, which "ensures unparallel reliability, and shock resistance," according to Rolex.
     


    White dial winner
    The white dial version, even if it does not correspond perfectly to the 1971 version that was only offered with a black dial, gets my vote as favorite of the two dial versions. The b, graphic black/white contrast makes it stand out as this watch brand really does not offer a lot of white-dial sports watches. Actually, only the Daytona and Yacht-Master II come with a white dial, but the GMT, Submariner and Yacht-Master models do not.
    Oldies but goodies
    This said, I admit to favor not only Reference 1655, but also the 16550 or even the 16570. Not only due to their case diameters of "only" 40 millimeters, but also because these earlier versions have a more tool-ish approach to horology. And this is, after all, where the Explorer II started - as an instrument watch for cave explorers.
    Rolex Explorer II Reference 216570 is offered with black or white dial and has a suggested retail price of 6,400 euros.
     

  • Livre - Collecting Rolex Milgauss, Explorer I, Explorer II,...

    Limited edition of only 2,000 copies. Attached are the updated estimates of all Rolex Milgauss, Explorer I, Explorer II, Turn-O-Graph and Yacht-Master watches. Together with "Rolex Submariner Story", it is the world's biggest book on Rolex watches.

    BUY

    "Collecting Rolex Milgauss, Explorer I, Explorer II, Turn-O-Graph and Yacht-Master" represents a new adventure, a journey through these models which nobody has yet "Explored" in such depth.


    This book is divided in 5 chapters, each of them dedicated to one of the following models:
     
    - Rolex Turn-O-Graph: Reminder of times past
    References 1625, 6202, 6206, 6309, 6609, 16250, 16253, 16258, 16263, 16264, 116261, 116263, 116264
     
    - Rolex Milgauss: the Scientist's watch
    Referenze 1019, 6541, 6543, 116400, 116400GV
     
    - Rolex Yacht-Master: the Skipper's watch
    Referenze 16622, 16623, 16628, 116681, 116688, 116689, 168622, 168623, 168628, 169622, 169623, 169628
     
    - Rolex Explorer I: the reinforced Rolex
    Referenze 1016, 5500, 5501, 5504, 5506, 5700, 5701, 6098, 6150, 6298, 6350, 6552, 6610, 14270, 114270, 214270
     
    - Rolex Explorer II: the Speleologist's watch
    Referenze 1655, 16550, 16570, 216570
    A total of 50 references recount the whole production of these models that, today, represent a secure investment for collectors all over the world, as well as a prestigious and beautiful object to wear.
     
    All references are described in the most minute detail, even examining those small features which determine big price differences on the market today, such as: the graphics and evolution of all types of dials, the hands, bezels, case backs, different winding crowns, bracelets, calibers and historical aspect of all models.
     
    "Together with the book, a useful insert is found which includes:
    - "UPDATED ESTIMATES" of Rolex Milgauss, Yacht-Master, Turn-O-Graph, Explorer I, Explorer II
    - "CHRONOLOGICAL TABLE OF PRODUCTION" to be able to find the year of production of your Rolex
    - "USEFUL ADDRESSES FOR THE COLLECTOR" with the best contact to buy, sell and exchange Modern and Vintage Rolex
     
    Price 620 EUR, CHF 695

    ORDER BOOK

  • Arcadia - Rebirth of the Brand


    Swiss watchmaking has continued to reinvent itself throughout the centuries as Swiss craftsmen, inspired by their passion and love of tradition, strive to enhance their precision expertise.
    Maison Bunter, one of the leading specialists in major complications and jewel-setting, has been fired by such passion for some 155 years. Today Bunter is proud to present Arcadia: an innovative watchmaking concept that rises to the challenge of reviving one of the greatest emblems of Switzerland's watchmaking heritage.


    During the 19th century the Arcadia brand was the symbol of Swiss watchmaking excellence and the standard-bearer of the celebrated Fleurier Watch Company, whose creative approach would inspire generations of watchmakers. Now, after falling victim to the 'quartz revolution,' Arcadia, and its incredibly avant-garde models, are being reborn under Bunter President Claude Sanz - a passionate devotee of watchmaking history.
    This new adventure, imbued with unfettered imagination, offers a fresh approach to communicating the values of traditional Swiss watchmaking around the world.

    HISTORY
    1858 - 1970 : Arcadia

    In the early 19th century Swiss watchmaking - hitherto a craftsman's activity - enjoyed one of its earliest industrial booms.
    Thanks to Edouard Bovet, one of the first watchmakers to target the Far Eastern market, the number of watchmakers in Fleurier (a village in the Val-de-Travers near Neuchâtel) more than tripled inside 30 years.
    Jules-Samuel Jequier, who was born in the village in 1835, chose to devote his life to watchmaking from an early age. He joined Bovet in 1856 after training as a jewel-cutter and, thanks to his enthusiasm and entrepreneurial zest, rose swiftly through the firm's ranks.
    Later, helped by his five sons, Jules-Samuel Jequier founded the Fleurier Watch Company, a manufacturer devoted to jewel-cutting and designing watch calibres. The growth of the watchmaking industry would inspire the Jequiers to launch a number of different watchmaking brands.
    Among them: Arcadia.


    rcadia was founded in 1858 and became the flagship of the Fleurier Watch Company. The classically-inspired Fleurier brand enjoyed great renown among connoisseurs of quality watches, epitomized by names like Breitling and Rolex.
    Arcadia watches displayed amazing creativity for the time.
    This avant-garde brand produced some particularly stylish collections, typified by some of its early 20th century models - symbols of Swiss ancestral tradition imbued with modern, indeed contemporary, vision.
    But the arrival of quartz was to be the downfall for many Swiss watchmakers, who failed to realize the importance of the 1970s electronic revolution. Swiss mechanical watches were left behind by cheap, mass-produced, electronic watches from abroad. The resultant economic crisis lasted 15 years and threatened the entire sector, coming close to completely destroying traditional Swiss watchmaking.
    Many Swiss watchmaking firms were forced to close, taking with them the brands which had underpinned their success. Arcadia was no exception and, over a century after its launch by the Fleurier Watch Company, sank into oblivion.


    2010 : Rebirth of Arcadia

    Arcadia represents the crowning glory to an exceptional career and the fulfilment of a dream for a man to whom watchmaking is far more than a job. Claude Sanz cuts a unique figure in the watchmaking world: a trained geologist and mineralogist, as well as an expert in setting and mechanical complications.
    Nearly forty years ago Sanz acquired Bunter, a firm specializing in the cutting of industrial stones and rubies needed for watchmaking. Today, thanks to their mastery of invisible settings and de luxe, made-to-measure projects, Bunter are recognized by all the pre-eminent Swiss watchmaking firms.
    For Sanz, work is a passion: a passion for timepieces, for horological savoir-faire and for watchmaking history. It is also a dream... one he has secretly entertained for many years, to blend his skill and experience with the launch of a watchmaking brand that would write the final chapter of a story that began 35 years ago.
    "When you make watch components, you inevitably think about creating your own brand," says Sanz.
    But his ambition goes further. As a keen historian, he dreams of pursuing the mission of a Swiss watchmaking firm in the purest mechanical tradition - albeit one adapted to the contemporary era.
    In the 1990s Claude Sanz learnt about the incredible story of the Fleurier Watch Company and its star brand, Arcadia. He was fascinated by this forgotten watchmaking venture, and promptly decided to take over the Arcadia brand - which had fallen into the public domain - and revive its century-old traditions. "Arcadia calibres were highly innovative for the time, and the Fleurier Watch Company was considered an international ambassador of Swiss watchmaking," he explains. Today the industry is witnessing a return to small mechanical movements, so Arcadia is perfect for the 21st century! It's the start of a whole new adventure.
    The Arcadia renaissance is underway. With Bunter's structural and technical support, Claude Sanz has set about renovating each Arcadia calibre in the purest watchmaking tradition, inserting them into modern cases with sleek designs, made using the latest avant-garde technologies and materials.
    A combination of the richness of the past and the boldness of the future, Arcadia aims to showcase and perpetuate an exceptional, time-honoured, heritage on the international scene - and restore the prestige of a watchmaking symbol that was the pride of Switzerland for over a hundred years.


    AC01 : Transcending tradition
    With its modern, virile look, the first re-edition of the Arcadia collection strides confidently into the 21st century - while retaining the utmost respect for watchmaking's greatest traditions.


    This can be seen in the powerful design of this audaciously restyled retro model. While retaining its DNA - rounded shapes for the watch and displays within a tonneau case - the Arcadia AC01 has been entirely redesigned in line with today's technical codes. This new design approach is one of extremes: the watch combines harmonious volumes with aggressive elegance, with visible screws and push-pieces reworked to appear part of the case.
    The watch is made from such avant-garde materials as titanium (for the case), carbon (for the split-level dial), and anti-allergenic technological fibre (for the strap), married to watchmaking functions that evoke the awesome savoir-faire of the Fleurier Watch Company: the hour-and-minute display in the centre of the dial is surrounded by four skillfully juxtaposed sub-dials with original, extra functions (including chronograph, date and 24-hour time-zone index). The automatic movement, with 18-carat pink gold rotor, can be admired through a transparent case-back.
    Watchmaking tradition transcended! The watch is edited in a limited series of 275, and offered for sale with a revolutionary concept ideally suited to the era of new technologies: much in the manner of an iPhone or iPad, all data linked to the model (guarantee, aftersale service, orders for further timepieces) is entered on a USB key given to the owner and activated on-line at time of purchase.
    Another novelty: each Arcadia model comes with a travelling case in supple, ultra-resistant neoprene for easy transport and maximum protection.

  • Rolex - Oyster Perpetual Explorer

    So many attempts were necessary before Everest was finally conquered. It was 29 May 1953 and the heroes of the day, Sir Edmund Hillary and Tensing Norgay, were wearing Rolex Oyster Perpetual watches. So many expeditions all seeking to achieve a proverbially impossible dream, motivated by the simple desire to meet a challenge: "Because it's there…"
    In praise of perseverance
    The direct descendent of this fascinating chapter of human adventure, the Explorer persists in expressing man's irrepressible need for achievement. It continues to precisely embody perseverance, experience and creativity, and celebrate so strikingly the relationships between technical developments, experience in the field, thought and action.


    The world as a test laboratory
    The Explorer is the incarnation of the privileged relationship that has always existed between Rolex and the outside world. Since the late 1920s, Rolex has been using the world as a laboratory to test its watches under real conditions. In this pioneering spirit, it equipped numerous Himalayan expeditions whose observations have had a direct impact on product development.
    A 39 mm case
    Faithful to its heritage and unique identity, the new Oyster Perpetual Explorer exemplifies that strength in today's world, imparting a new elan to the sober and elegant lines which have long established it as an icon. Crafted from a block of 904L steel with exceptional anti-corrosion properties, its slightly larger 39 mm case offers a bolder look and added comfort for the wearer.


    New heights in precision
    Equipped with a self-winding mechanical movement featuring a Perpetual rotor, a Parachrom hairspring and Paraflex shock absorbers, it reaches new heights of chronometric precision and resistance to extreme conditions. A reliable and robust timekeeping instrument.

  • Communication - Share the Passion!

    23rd July 2009 - www.fratellowatches.com

    As a watch aficionado, I am very thankful to the initiators of the early online communities like WatchUseek and TimeZone. Not only for providing so much information on watches in an era (late 1990s) that wasn't as advanced as it is now (with all the web 2.0 initiatives like Facebook, LinkedIn and of course watch portals like WorldTempus), but also for the many watch friends it brought.


    Post-2003, watch forums have been popping up like mushrooms and everybody seems to have his/her own preferences. Besides the giants mentioned before, there are several low-profile forums focused on just a few or even one single brand. The advantage of these smaller communities is that the crowd knows each other, laid back tone of voice and fewer rules than at the larger watch communities. However, a new member can easily think he ended up in a digital Cheers bar ("where everybody knows your name."). Also, the downside of a smaller watch community is that the learning curve becomes less and less steep after a while. Discussions will probably end-up in joking around instead of watch content. Content is king, but you will need enough traffic to keep it alive and interesting.



    One of the watch communities that have gained great respect amongst collectors and aficionados is the German based R-L-X forum, also known as 'Das Rolex Forum'. Although German based, there are a few subforums available in English, so everybody is able to participate in this community. There is a lot of knowledge in this forum, and the tone of voice is very friendly. It is actually so friendly, that it seems that a lot of members have become personal friends. Looking in their Get-ToGether subforum, you'll see that there are almost monthly meetings across all of (mainly) Germany and Austria.



    I think that R-L-X left off where the famous Paneristi community ended. The Paneristi forums have been on-line for quite some years now, and it is a great community, but it seems that technology-wise, they didn't improve. There is only little interaction on building a b knowledge base and just minor efforts to keep up with new technology and web applications. However, if you are interested in Panerai watches, it is definitely the place to start.
    Regardless of your preference for certain watch brands or types (dive-/pilot-/military watches etc.), our common interest in them enables us to create great platforms to share knowledge and even more important, share our passion with each other. Since those first days at the online watch communities, I have made great friends throughout the years. Not only people in my own country, but from all around the globe. Wherever I go in the world, there seems to be always another watch aficionado in my network of watch friends who offers me a coffee, beer or even diner. I think this is the best part of being a watch nut, sharing passion with a lot of (different) people.
    I can't imagine collecting watches would be as fun as it is now without sharing the passion through online communities!

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