Discount Replica Rolex 36.00 mm, Replica Rolex 36.00 mm WristWatch

Rolex Datejust 36 Diamond White MOP Diamonds (116244-0011)

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Rolex Datejust Black Dial Automatic Diamond Bezel Steel Ladies Watch 116244BKRJ

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Rolex Datejust Green Jubilee Arabic Dial Fluted Bezel Leather Strap Men's Watch 116138GJASL

This is the Rolex Datejust watch to have for outdoors, indoors, all doors! From water to snow, the Super Rover takes it all, and asks for more!

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Telling the difference between a Carrera and a Daytona is easy, as is spotting an Aqua Terra from a Terra Luna. You don't even need the brand names to help you. But what about the new collections by Emile Chouriet and Ernest Borel, two Swiss brands with a presence in Hong Kong and China that is difficult to conceive unless you have been there and seen the giant billboards that dominate the skyline. The two new models presented today on WorldTempus both embody the ultra-classic style that appeals to the Chinese consumer, combined of course with an affordable Swiss Made calibre. They go to show that at a certain price point buyers are definitely making their choices based on looks rather than brand or collection names.

Inspired by a photo showing 18 Rolex Submariner "Comex" watches on the Internet, David Chokron offers some interesting insights into the notion of exclusivity in watchmaking. Can a one-thousand-piece limited edition (not to mention a 15,007-piece one) really be considered as exclusive?

Our build-up to the GPHG 2015 officially starts this week as Camille Gendre takes a look back over 14 years of Aiguille d'Or winners. Will she find a pattern that could give a hint about this year's winner? We will continue over the coming weeks with a look at the members of the 2015 jury and some interviews with previous winners.

Renowned watch expert Paul Maudsley has joined Phillips as International Specialist, Director of the London Watches Department. He is credited with transforming the UK watch market and has handled over 20,000 watches in his 16-year career, which equates to one and a half watches every working hour of every working day over that period.

Maudsley has been collecting watches from the age of 13 and has thus developed a love and broad knowledge of horology. Organising watch auctions on three continents, Paul has been responsible for sourcing some of the finest quality timepieces in the world. He has a well-known passion for Rolex sports watches and has a great knowledge of the many different models and variations produced, setting numerous records for such pieces at auction.

Aurel Bacs, senior consultant says: "We warmly welcome Paul Maudsley to the team and look forward to working with him on the lead up to our sales this fall on 7 and 8 November in Geneva and our inaugural watch auction in Hong Kong taking place on 1 December. Our existing team of passionate specialists has already demonstrated their strength with the outstanding results from the May auctions in Geneva and will further benefit from Paul's knowledge and expertise."

Paul joins Phillips international team of Watch Specialists including Kate Lacey, Specialist based in London, Paul Boutros, International Strategy Advisor in New York and Jill Chen, Business Development Director, based in Phillips' Hong Kong office which opens in August.

I was lucky enough to work with Aurel Bacs at Christie's and I recognize his particular position in the marketplace. He is an extraordinary expert and a trusted advisor to most of the top watch collectors in the world. So when I found out that he was thinking of setting up his own company I thought we should have a conversation. Because I want to build up an auction house at Phillips that builds on what we have already established and looks at specific areas of the market and attempts to be the best it possibly can.

I am determined to set the highest possible standards and Phillips has just opened a new sales room at Berkley Square in London which has had a similar sort of impact because it gives us a viewing capability that is unmatched by any of the traditional auction houses in London. It is spectacular and it gives an idea of our aspirations and the standards we are setting. We want to offer the best environment for people to sell and buy in.

We are currently developing a spectacular space in Geneva for our auctions and brokerage business, about which we will be making some announcements in the coming weeks. But we definitely feel that an important part of our business will be private brokerage and auctions. What we are hoping is to become the trusted brokerage at the top end of the watch business.

  
It will be important. We can offer the key watch collectors the best possible service and the best possible access to watches. The brokerage and private sale side of the business will allow us to develop this kind of relationship and give people opportunities that they might not otherwise get. It's a key part of our business plan.

Yes, over the next couple of years, possibly as soon as November in Hong Kong, we will roll out a series of auctions worldwide. The final auction plan will be Geneva, Hong Kong, New York and London.

We have set ourselves some aspirational goals. We want to lead the market in vintage watches but at the high end. We are not about volume and we will be dealing with relatively low volumes but high values. Who knows how we will stack up against our competitors? They may decide to go into a much higher volume, low value business. Actually, you can see that already and we think this is the wrong way to go and we are going in the opposite direction and I think it is the right strategy for us.

I believe generally for Phillips that we need to give clients more choice and I think we will make a big impact.

I am always amazed at how low some of the estimates are and how well they compare with retail. If you look at some of the watches in the Rolex Day-Date sale they are below today's retail price, so to someone thinking about buying a watch this is an interesting alternative to buying from a jewellers. The watch may well maintain its value better than a new watch.

I have a small collection but coincidentally one of the watches I don't have is a Rolex Day-Date, so this is the perfect opportunity for me and there are a number in the sale that I like. Aurel always manages to get a bid out of me somehow.

 
No, we are allowed to bid but the way we do it is governed in a special way. We have to leave bids in writing before the sale. 

The vintage watch market has been experiencing a boom over the past few years. With a multiplication in the number of distribution channels for vintage watches, which can now be purchased at auctions, from specialist dealers or on the Internet, the number of scams has increased proportionately. "The vintage watch business is a jungle, especially on the Internet," says Laurent Ponti, a watch dealer who has been established in Geneva for 13 years. It's a jungle from which you can nevertheless emerge unscathed, with a nice watch on your wrist, on one condition: you respect a few basic principles.

Pleasure above all

There is no point trying to make a good investment regardless. Any respectable dealer will advise you to buy something that you like. "We can never guarantee that a watch that a customer buys will increase in value," Laurent Ponti stresses. Taking the time to determine your own needs and desires is also important, according to Vanessa Chicha, co-founder with her husband Fabien of Iconeek, a website with a showroom in Geneva that specialises in second-hand, vintage and modern watches. "Buying a watch just for the sake of it is pointless. There needs to be an impulse, even if it has to be thought out." Aside from legendary collectors' models such as the Rolex Daytona, the Omega Speedmaster, the Audemars Piguet Royal Oak, the Jaeger-LeCoultre Reverso or any Patek Philippe, it is not always easy to navigate your way around a mind-boggling selection of vintage watches. Getting advice from someone in the business, or an expert, is therefore undoubtedly a good idea. "A bit of surfing on the Internet may help you to narrow things down," says Vanessa Chicha, pointing out at the same time that you need to be careful not to be duped by the goods on offer.

The dangers of buying on the Internet
"Before buying a watch, people often say that you need to buy the dealer. In other words, know who you are dealing with." Laurent Ponti advises us to make sure we are well informed about the seller. If he has a storefront, his reputation will often precede him. If it is an online sale, you must be doubly cautious and above all take the time to communicate in detail with the seller. Another misconception that you are bly advised to forget about: that of doing the deal of the century. "There are no good deals on the Internet," Laurent Ponti assures us. In other words, beware of prices that are too tempting to be true. "There are many scams."

Be extra-careful with details

Whether you are buying from a shop or on the Internet, if the seller appears to be a trustworthy person you still need to pay attention to some important elements. Ideally, the watch should come with its original paperwork. This is generally the case for younger watches. For older watches, for which paperwork may have disappeared, we bly recommend that you ask for a valuation. And it is essential to get an invoice from the seller. If the watch is offered for sale by a professional dealer, he will usually check the serial number beforehand. His good relationship with the brands will also allow him to authenticate certain models. But be careful with some details: "Very often dials have been cleaned up," notes Vanessa Chicha. Just changing a single hand could change the watch's value completely. Although collectors may not fall into such traps, the humble watch lover who is drawn in by an attractive price - between 10% and 50% below the cost of a new watch - could very easily have his fingers burned. Keep an eye on the market, take your time and get help… This is the best way to avoid being conned.
 

On 13 May 2013, Christie's Geneva will present its Spring auction of Important Watches. The sale is expected to achieve in excess of US$15 million.

Christie's is particularly proud to announce the highlight of the sale: a newly rediscovered, historically important and probably unique, white gold, perpetual calendar wristwatch with moon phases and leap-year, ref. 3448, manufactured by Patek Philippe in 1981, which carries a pre-sale estimate of SFr.800,000-1,400,000 (US$850,000-1,500,000/ €670,000-1,200,000).

The rich and varied catalogue will also include the most valuable and historically important selection of vintage Rolex wristwatches ever to be offered in a Christie's auction, highlighted by an extraordinarily rare, oversized stainless steel split seconds chronograph wristwatch, ref. 4113, manufactured in 1942 (estimate: SFr.700,000-1,200,000 / US$740,000-1,300,000/ €590,000-1,000,000). Christie's is international market leader in the field of vintage Rolex wristwatches.

Aurel Bacs, International Director of Christie's Watch Department: „The upcoming Geneva sale is a treat for scholars, historians and collectors, but most importantly for all those with a passion for the highest quality collector's watches. I can hardly remember an auction featuring over 100 Patek Philippe watches and, simultaneously, also offering over 100 of the world's finest and rarest Rolex timepieces. These two celebrated Geneva names are the most recognized in the field of wristwatch collecting and for the market this auction promises to be the main event in Europe this coming season. Our team of specialists has applied unforgivingly rigid standards when hand-selecting the finest watches from the world's most important private collections. We are also very proud to offer numerous significant watches, never before shown or offered publicly, directly from the original owner's families. With estimates ranging from SFr.1,000 to over SFr.1,000,000, the only common denominator of all the 360 watches is their uncompromised quality.

Patek Philippe : A Rediscovery
Christie's is proud to announce the exciting discovery of a historically important and probably unique, white gold perpetual calendar wristwatch with moon phases and leap-year, ref. 3448, manufactured by Patek Philippe in 1981 (estimate: SFr.800,000-1,400,000 / US$850,000-1,500,000/ €670,000-1,200,000). This extraordinary example is most likely the first ever wristwatch by Patek Philippe featuring a leap year indication, besides prototypes. Perpetual calendar wristwatches manufactured by the maker did not include such an indication until 1982, with the introduction of reference 3450. Therefore, the present watch, indicating 1, 2, 3 and a red dot (for the leap year) during the 4 year cycle, constitutes a spectacular discovery to the world of watch collectors and scholars alike. Presented in mint condition, it also benefits from an ultra-rare white gold case enhancing the beauty of the celebrated "padellone" design. Coming from the property of the family of its original owner and previously unknown to the public, this watch has never been offered on the market before. Amongst the highlights on offer is another Patek Philippe gem: an important and extremely rare platinum dress watch with perpetual calendar and moon phases, ref. 725/2, movement no. 930710, manufactured in 1947. (estimate: SFr.250,000-350,000 / US$270,000-370,000/ €210,000-290,000). Considered to be one of the world's most beautiful complicated pocket watches of post-war production, this example is offered in virtually mint, unworn and unpolished condition.

A Gentleman's Pursuit for Excellence part II
A superb private collection of complicated Patek Philippe wristwatches and pocket watches
Following the success of Part I of A Gentleman's Pursuit For Excellence, which was offered at Christie's Geneva in November 2012, we are delighted to announce the sale of the second part of this superb private collection of complicated Patek Philippe wristwatches and pocket watches. Equally sophisticated, Part II displays a great selection of some of the most beautiful and rare wristwatches ever manufactured by Patek Philippe. One of the most precious pieces from this section of the sale is a very rare gold perpetual calendar chronograph wristwatch with moon phases, ref. 2499/100, manufactured in 1981 by Patek Philippe (estimate: SFr.250,000-350,000 / US$ 270,000-370,000 / €210,000-290,000). Widely considered by collectors as the last, true vintage complicated wristwatch ever created by Patek Philippe, the production of reference 2499 started in the early 1950s.
Further highlighting Part II is a probably unique gold open face two-train trip minute repeating pocket watch by Patek Philippe, ref. 841, its movement manufactured in 1909 and encased in 1963 (estimate: SFr.100,000-150,000 / US$110,000-160,000/ €85,000-120,000). This watch features the rare and desirable tandem wound two-train movement, one for the going and one for the repeating work.
Traditionally, the repeating mechanism of a watch is activated by pushing a slide in the case band, thus winding and releasing it at the same time. The train of a trip repeater is wound in conjunction with the going train and released at will through a button in the crown. The advantages of this system are the clean lines of the case, the enhanced dust resistance and most importantly, permitting the owner the activation of the repeat train many times at will from only one winding.

The most important selection of Rolex vintage wristwatches ever offered in a Christie's auction
An extraordinarily rare, oversized stainless steel split seconds chronograph wristwatch, ref. 4113, manufactured in 1942 (estimate: SFr.700,000-1,200,000; US$ 740,000-1,300,000/ € 590,000-1,000,000), is the highlight of the richest selection of Rolex vintage watches ever offered in a Christie's auction, including some 115 Rolex timepieces overall. Being the firm's one and only ever produced split seconds chronograph wristwatch model, reference 4113 is considered the rarest and most exclusive Rolex ever created. Impressing with its unique case shape and size, it has a substantial diameter of 44 mm which surpasses all other Rolex chronographs by at least half a centimeter in size. Furthermore, its case design is unique in the family of Rolex chronographs with a bezel as thin as technically possible, allowing a dial size nearly as big as the entire case, resulting in an impressive level of legibility. The history of reference 4113 has always been the subject of speculation and legends, although all of these speculations have led to the world of car racing. The vast majority of reference 4113, which have returned to the market during the last thirty years was linked to Sicily, home of the famous "Giro Automobilistico di Sicilia", with its 11,000 bands, at the time the longest closed circuit race in Europe.
The roll call of impressive vintage Rolex wristwatches continues with an extremely fine and probably unique gold chronograph Daytona wristwatch, Paul Newman model, ref. 6241, manufactured in 1968 and retailed by Hermes (estimate: SFr.200,000-300,000 / US$ 220,000-420,000/ €170,000-330,000). The rarity of this lot is marked by the stamp of the Hermes brand on the back of the watch, to date the only Rolex Daytona known to exist retailed by Hermes Paris: a pairing of the world's most mythical names. This fact is confirmed by the Hermes archives and the watch is prominently published in key literature.
Further highlights include one of the historically most important watches ever made by Rolex, the Zerographe reference 3346. Considered a crossover between a Rolex bubble back watch and Rolex chronograph, Zerographe reference 3462 marks a turning point in Rolex history. Probably never made beyond a small number of prototypes, this reference is the foundation of Rolex's future developments. Notably, it launched the success story of Oyster chronographs, culminating with the Daytona, but also sports watches with revolving bezels, later to become the world-famous Turnograph and Submariner families. Zerographe reference 3346 was the first Oyster chronograph model produced by Rolex and furthermore the first to be powered by an in-house movement. What made the movement so special was the addition of a return-to-zero or fly-back mechanism. The present Zerographe is preserved in award-winning condition and fascinates by virtue of its sharp outlines, the very crisp milling on the bezel rim and back, the perfectly sharp writing on the back and the well-preserved markings on the bezel. (estimate: SFr.250,000-350,000 /US$ 270,000-370,000/ €210,000-290,000).

 
The Palladio collection part I
Complementing the sale, Christie's is pleased to offer Part I of a Private Collection of stainless steel Rolex Chronographs, composed of 10 timepieces dating from the late 1920s to the 1960s. The top lot of the collection is a rare stainless steel triple calendar chronograph wristwatch with luminous numerals and hands, ref. 4767, manufactured circa 1948 by Rolex (estimate: SFr.120,000-180,000 / US$130,000/190,000 / €100,000-150,000). The present watch is an outstanding example of this reference, the first Oyster-series triple calendar chronograph model ever presented by Geneva's "crowned" watch manufacturer. Known to have been made in an exceedingly limited series, original and unspoilt examples of this landmark model are extremely rare. In fact, the present reference 4767 is distinguished by its beautiful original dial, and enhanced by the rarity of the luminous numerals and hands.

Contemporary timepieces
Christie's will also offer a very b selection of limited contemporary collector's watches from the most important manufacturers. This section of the sale is highlighted by an extremely rare stainless steel wristwatch with oversized date and power reserve Lange 1, which is one of only three examples of this model known in stainless steel by A. Lange & Söhne (estimate: SFr.50,000-100,000 / US$53,000-110,000/ €42,000-83,000). Introduced in 1994, Lange 1 is the first Lange watch of the new era and represents a culmination of what connoisseurs of fine watches associate with the legendary "A. Lange & Söhne" heritage. The present stainless steel version is especially appreciated by watch purists as the simplicity of the case material enhances the beauty of the movement. The stainless steel version of this model was never available to the public.

Sold for the benefit of Children Action
Christie's is honored to have been chosen to auction a superb selection of ten contemporary Patek Philippe wristwatches. An anonymous gentleman collector has consigned these watches from his personal collection and will donate the proceeds to benefit Children Action, a Swiss Foundation aiming to bring help to children in need, regardless of their nationality, race, or religion. All the timepieces from this collection will be offered without reserve, with the global estimate ranging from SFr.450,000 to SFr.700,000. The highlight from this section of the sale is a fine, white gold perpetual calendar chronograph wristwatch with moon phases, leap year and day and night indication, ref. 5270, manufactured by Patek Philippe circa 2011 (estimate: SFr.100,000-150,000 / US$110,000-160,000/ €85,000-120,000). Considered as the "top of the line" of Patek Philippe production, reference 5270 can only be obtained after considerable delay due to a long waiting list. As a "perpetual calendar chronograph", this is the legitimate successor of Patek Philippe's famous family including reference 1518, 2449, 3970 and 5970.

Juan Martín Del Potro had an easier time bringing home the gold at this tournament than perhaps others. It was obvious he felt right at home on the red clay of the Lisbon suburb's courts: disposing of France's Richard Gasquet (number 18 in the ATP rankings) in the finals and Switzerland's Stanislas Wawrinka (number 21) in the semifinals, the gentle giant put his Rolex Milgauss on his wrist directly after shaking his opponents' hands at every match.

Furthermore, Salomão Kolinski of the retail chain Boutique dos Relógios was on hand to present the winners with timepieces from Omega for the third year running. As Del Potro's Rolex ambassadorship prevented him from wearing other timepieces, he gifted his Seasmaster to the best Portuguese player, João Sousa, who lost to Spain's Albert Ramos in the quarterfinals in a valiant battle.
 

The ladies' champion, Estonia's Kaia Kanepi - currently number 26 in the world - received a ladies' Constellation.

Gem-set splendour
The majestic 18 ct yellow gold case of the DAY-DATE II originally launched in 2008 adopts a new champagne colour dial set with eight baguette-cut diamonds and two baguette-cut rubies at 6 o'clock and 9 o'clock. It also features a scintillating bezel set with 80 baguette-cut diamonds. The brilliance of precious stones and the glistening lustre of polished gold interact to give this bold and distinctive piece all the nobility it deserves.
Rolex yellow gold
The 18 ct yellow gold of the DAY-DATE II's OYSTER case and the PRESIDENT bracelet is alloyed by Rolex in its own foundry before being shaped in the brand's workshops. Its unique lustre is the result of the extreme care with which it is shaped, machined and finally polished.

The OYSTER case, symbol of waterproofness
The DAY-DATE II's 41 mm OYSTER case, guaranteed waterproof to a depth of 100 metres (330 feet), is a paragon of elegance. The characteristically shaped middle case is crafted from a solid block of 18 ct gold. The fluted case back is hermetically screwed down with a special tool exclusive to Rolex watchmakers. The winding crown, fitted with the patented TWINLOCK double waterproofness system, screws down securely against the case. The crystal, with a CYCLOPS lens at 3 o'clock for easy reading of the date, is made of virtually scratchproof synthetic sapphire. The waterproof OYSTER case allies refinement with efficiency in protecting the DAY-DATE II's high-precision movement.
Calibre 3156, a superlative chronometer
The DAY-DATE II is equipped with calibre 3156, a self-winding mechanical movement entirely developed and manufactured by Rolex. Like all PERPETUAL movements, the 3156 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. Its architecture, like that of all OYSTER watch movements, makes it singularly precise and reliable. The oscillator, the true heart of the watch, has a blue PARACHROM hairspring patented and manufactured by Rolex in an exclusive alloy. Insensitive to magnetic fields, the PARACHROM hairspring offers great stability when exposed to temperature variations and remains up to 10 times more precise than a traditional hairspring in case of shocks. The oscillator is fitted between highperformance PARAFLEX shock absorbers, patented by Rolex, which offer 50 per cent greater resistance to shocks.

Prestige and elegance of the PRESIDENT bracelet
This DAY-DATE II model is fitted with the PRESIDENT bracelet in 18 ct yellow gold with a concealed folding CROWNCLASP. This prestigious and elegant bracelet with solid semi-circular links provides unique comfort and contributes fully to the aesthetics of the watch.

When it appeared in 1956, the DAY-DATE was the first wristwatch with a calendar indicating the day of the week spelt out in full in a window on the dial. The DAY-DATE adorned with a new gem-set dial perpetuates Rolex's legendary excellence and displays all the brand's watchmaking know-how and technology.

Chocolate, diamonds and rubies
In an 18 ct EVEROSE gold case of incomparable lustre, this DAY-DATE is fitted with a chocolate colour dial on which the hours are marked by precious stones: eight diamonds and, at 6 o'clock and 9 o'clock, baguette-cut rubies.

Rolex pink gold
The 18 ct EVEROSE gold of the OYSTER case and bracelet is alloyed by Rolex in its own foundry before being shaped in the brand's workshops. The incomparably warm tone of this exclusive pink gold alloy developed by Rolex is heightened by the addition of a touch of platinum. Its unique lustre is the result of the extreme care with which it is shaped, machined and finally polished.

The OYSTER case, symbol of waterproofness
The DAY-DATE's 36 mm OYSTER case, guaranteed waterproof to a depth of 100 metres (330 feet), is a paragon of proportion and elegance. The characteristically shaped middle case is crafted from a solid block of 18 ct gold. The fluted case back is hermetically screwed down with a special tool exclusive to Rolex watchmakers. The winding crown, fitted with the patented TWINLOCK double waterproofness system, screws down securely against the case. The fluted bezel is a Rolex signature aesthetic feature. The crystal, with a CYCLOPS lens at 3 o'clock for easy reading of the date, is made of virtually scratchproof synthetic sapphire. The waterproof OYSTER case allies refinement with efficiency in protecting the DAY-DATE's high-precision movement.
Calibre 3155, a superlative chronometer
This DAY-DATE is equipped with calibre 3155, a self-winding mechanical movement entirely developed and manufactured by Rolex. Like all PERPETUAL movements, the 3155 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. Its architecture, like that of all OYSTER watch movements, makes it singularly precise and reliable. The oscillator, the true heart of the watch, has a blue PARACHROM hairspring patented and manufactured by Rolex in an exclusive alloy. Insensitive to magnetic fields, the PARACHROM hairspring offers great stability when exposed to temperature variations and remains up to 10 times more precise than a traditional hairspring in case of shocks.

Comfort and elegance of the OYSTER bracelet
This DAY-DATE model is fitted with an 18 ct EVEROSE gold OYSTER bracelet with a concealed folding CROWNCLASP. Developed and patented by Rolex, this elegant solid-link bracelet offers remarkable comfort and ease of use.

WORLDTEMPUS - 25 August 2011

Spending several days in Monterey, California, is in and of itself a treat that is only enhanced by the several hundred vintage cars to be seen at one of the world's most amazing tracks and on the eighteenth fairway at the legendary Pebble Beach golf course. The Rolex Monterey Motorsports Reunion this past weekend was an incredible experience for Rolex retailers and press -- not to mention for enthusiastic spectators and drivers from around the world. This premier historic automobile racing event brings together hundreds of the finest cars in multiple classes on a 2.238-mile course that is famed for "The Corkscrew" with its challenging five-story, 300-foot elevation drop and eleven turns.

 
550 machines
This year more than 550 exquisitely maintained machines converged on the track in seventeen different Rolex Race Groups that competed throughout a two-day period. While the overall Rolex Award of Excellence went to Terry Larson of Arizona, who personally raced two of his three Jaguars, any number of other awards could have been given out this weekend for sportsmanship, cars and camaraderie. Indeed, it was an amazing event, with participants from more 27 of the United States, and fourteen different countries coming together. All participants in the pits and the drivers' lounge were friendly and congenial, including drivers and owners of celebrity status, even Brian Johnson of AC/DC (car owner and racer), Sir Sterling Moss, Derek Bell, Dario Franchitti, Martin Brundle, and others who were present.

Enjoying the festivities
Races of particular interest included the Jaguar Invitation class, with more than a dozen E-Types racing, and the Ferrari GTO (Gran Turismo Omologato) class with thirteen of these venerable historic cars built between 1962 and 1964, with some valued at up to $30 million each. Rolex, the long-time sponsor of the event, had a tent with watches on display. The Rolex signage around the entire Mazda Laguna Seca Raceway was so prevalent that one was hard-pressed not to know who sponsored the August 19-21 event. Still, Rolex executives remained fairly elusive throughout the weekend, keeping fairly low-key and in the background, with the primary goal being simply to enjoy the festivities with retailers.

Best show winner car
Joining Rolex at the 61st Pebble Beach Concours d' Elegance, we experienced one of the most legendary and competitive automobile shows in the world, with owners are invited to participate. Held on the famed eighteenth fairway of Pebble Beach Golf Links, this event is filled with hundreds of the world's finest fully restored or perfectly preserved automobiles, including rare models from Bentley, Rolls Royce, Duesenberg, Rambler, Plymouth, Talbot, Hudson, Renault, Porsche, Jaguar, Packard, Ferrari, and many more -- including a 1953 Bosley Mark 1 G/T Coupe, a 1950 Delahaye and a 1916 prewar preserved Winton Model 33 Touring. This year there was a special exhibition of Stutz, which celebrates its 100th anniversary. The Best of Show Winner was a 1934 Voisin C-25 Aerodyne owned by Peter Mullin, who owns many vintage autos. In all, the luxurious weekend with Rolex and vintage automobiles was inspiring and timelessly elegant.

WORLDTEMPUS - 30 June 2011

Wimbledon may seem anachronistic - grass courts are virtually extinct outside Britain - with its somewhat outdated traditions, but in reality the most prestigious tennis event in the world has always been a trailblazer. Its secret is actually to continuously change while staying the same, displaying long-term perspective to realize that its traditionalist aura is its biggest strength.
Rolex boasts precisely the same approach. Seemingly immune to fashion and trends, the Geneva-based brand maintains a consistent collection that features subtle changes every year, with even the updates carefully made to respect the "evolution in continuity" that seems to be the company's mantra.
Wimbledon and Rolex have been together since 1978 and form one of the oldest associations in the history of sports sponsoring - a partnership made in heaven, since even the dominant corporate color of both institutions is the green that governs the landscape and grass courts of the All England Lawn Tennis Club where the tournament is held. Clearly bound by mutual respect for tradition and long-term vision, the long-standing relationship between Wimbledon and Rolex is set to last.
High-caliber tennis pedigree
In the past decade, Rolex has become one of tennis's biggest investors, assuming the timekeeping role in many of the biggest events and boasting a growing stable of ambassadors.
Beside its historical tie with Wimbledon, the Geneva-based company also sponsors another Grand Slam tournament in the Australian Open, the biggest team competitions in the world (Davis Cup and Federation Cup), the year-end championships on both tours (ATP World Tour Finals and WTA Championships), and several Masters 1000 events - including the Monte-Carlo Masters. The list of testimonial ambassadors among the active players is topped by living legend Roger Federer, who won the first of his record-holding sixteen Grand Slams precisely at Wimbledon. He embodies Swiss precision on court. Other Rolex testimonials include the charismatic Frenchman Jo-Wilfried Tsonga, the gentle giant from Argentina Juan Martin del Potro, world number one Caroline Wozniacki, former world number one Ana Ivanovic, recent French Open champion Li Na and her Chinese countrywoman Zheng Jie.
The question lies directly at the tip of the tongue: why is Rolex investing in tennis so heavily?

Firstly, thanks to its longstanding association with Wimbledon, Rolex can boast a tennis "pedigree" of the highest caliber. Secondly, one of the brand's sponsoring directors knows everything about the sport: Arnaud Boetsch, a former number 12 in the world rankings, and the man who gave France the winning point in the first-ever Davis Cup final decided in the fifth set of the fifth rubber (against host Sweden, in Malmö, 1996). Boetsch had been living in Geneva for some time and, after retiring, started organizing events, including a Legends tournament in the Calvinist city, to which a special guest was invited.
"The president of Rolex was invited to one of the tournaments I organized and then Rolex proposed for me to join its team in 2003 because there was only one person with sponsoring and it was not enough," Boetsch recalls. "Now there are two of us in charge of sponsoring. I take care of all the tennis, sailing and cultural activities; my job is to make sure the Rolex brand keeps on shining and getting the best visibility - not in terms of quantity, but quality-wise. And we like to be associated to the best and most prestigious events."
Wimbledon is the most famous tennis tournament in the world and has a lot in common with Rolex. "There are two words that can define Rolex: tradition and innovation. Wimbledon is the same," says Boetsch, who made it to the All England Club's fourth round in 1992 before losing to Pete Sampras. "Wimbledon has been changing its infrastructure without changing its spirit; building new facilities, a retractable roof on the venerable Centre Court, showcasing a new electronic scoreboard, adopting the Hawk-Eye. Wimbledon changes, but keeps a b tie to its roots." These are roots that go way back to 1877; this year the tournament celebrates its 125th anniversary and, although many changes have been made to the grounds over the years, especially since 1994, the All England Lawn Tennis and Croquet Club has retained its unique image and character, achieving a perfect balance reminiscent of the Oyster Perpetual's concept.
Ambassadors
Rolex has been making the most out of its association with Wimbledon. "We developed a hospitality program from 2005 on, inviting clients from all over the world and offering them Centre Court seating - something really exclusive, providing them an exceptional experience," Boetsch explains.
Several Rolex ambassadors from other sports and areas of life also make the pilgrimage to the tennis Mecca; the prestigious guest list this year included ski champion Lindsay Vonn, horse virtuoso Rodrigo Pessoa, golf legend Gary Player in addition to golfers Adam Scott, Paul Casey and Martin Kaymer, and soprano Dame Kiri Te Kanawa.
The tennis testimonials have been visiting the Rolex suite on Centre Court during the tournament and two of them played a spectacular match just yesterday: Jo-Wilfried Tsonga defeated Roger Federer in a three-hour, 15-minute quarterfinal epic that saw the power of the Frenchman's serve overcoming the Swiss's finesse: 3-6, 6-7, 6-4, 6-4, 6-4.

The revered Centre Court is the quintessential tennis venue and has been kept free of advertisements with a few exceptions in the form of a few small logos. The Rolex sign on the scoreboard is the most famous one. Rolex is not only visible in this classic arena: for more than thirty years, Rolex has played an important role in Wimbledon's history and its clocks have also kept the official time on the outside walls of the hallowed Centre Court and throughout the grounds. For instance, the effervescent media centre possesses a collection of Rolex clocks showing the time in San Francisco, New York, Rio de Janeiro, London, Johannesburg, Tokyo and Melbourne: just a few of the major cities where tennis's greatest tournament is broadcast live.
Among the four Grand Slam tournaments; Wimbledon is certainly primus inter pares. Beside historical reasons, there are natural ones: the grass and the rain, the members and the queues, royalty and celebrities, strawberries and cream, triumph and defeat - and also timeless tennis and Rolex timekeeping.

WORLDTEMPUS - 8 June 2011

The world-class tennis tournament in the heart of Paris seems to be the stage that tennis has set to show off players' and spectators' love of watches.
Rafael Nadal's spectacular win over Roger Federer in the finals of the tournament - his sixth French Open championship on the slow red clay in seven years - represents a continuation of Richard Mille's foray into high-profile ambassadorships. Confirming Mille's ever-accurate nose, world number one Nadal has been on a serious winning streak since first strapping the controversial RM 027 tourbillon to his sweaty wrist last spring.

50 years later, this deep dive into uncharted waters not only remains an unmatched record but constitutes a milestone in underwater exploration and in increasing awareness of the need to better protect the oceans.

Fifty years ago, Rolex and the bathyscaphe Trieste made history when US Navy Lieutenant Don Walsh, accompanied by Swiss oceanographer Jacques Piccard, piloted the US Navy vessel to the bottom of the Challenger Deep in the heart of the Mariana Trench, some 200 miles off the island of Guam in the Pacific Ocean. Strapped to the outside of the Swissdesigned submersible was a Rolex watch. A third-generation Rolex prototype of the Deep Sea Special was specifically engineered to withstand the tremendous pressure that would be encountered, approximately eight tons per square inch, at a depth of over 10,900 meters (35,000 feet) in the Challenger Deep.
When the Trieste and her intrepid crew of two surfaced over eight and a half hours later, they had completed the deepest dive ever undertaken by a vessel - manned or unmanned - and the Rolex Deep Sea Special was in perfect working condition. "Happy to announce that your watch works as well at 11,000 meters as it does on the surface", Piccard wrote in a telegram addressed several days after the dive to the Rolex headquarters in Geneva.
Their successful voyage to the still deepest known place in the Earth's oceans not only set a record that has never been broken, but also constituted an important milestone in the exploration and knowledge of the underwater world, an environment that was little known at the time despite its crucial role for man and his survival on earth.
Nearly seven miles below the surface, Walsh and Piccard used the light from their mercury vapor lamps to witness something never seen before: marine life at the very bottom of the ocean, previously believed to be unsustainable under such pressure and in the total absence of light. A discovery that astonished the global scientific community and contributed to increasing awareness of the need to better preserve our oceans.
Protecting the "blue heart of the planet"
"We are very dependent on the natural systems that sustain us. If we take care of the ocean and the rest of the natural world, we're really taking care of ourselves", said Sylvia Earle, the pioneering US marine biologist and Rolex Testimonee who has dedicated her life to the protection of what she calls the "blue heart of the planet".
Walsh and Piccard's achievement brought Rolex and its extraordinary technology into the public consciousness for its scientific value. Moreover, special notice of the feat was also taken by the elite diving community who would come to treasure Rolex watches as essential tools of their trade. In water, Rolex is in its element and the name of its iconic waterproof wristwatch, the Oyster, is no accident.

In the years following the Trieste's "deepest dive", the Rolex Submariner was the watch of choice for the US Naval School for Deep Sea Divers and for the US Navy's SEA-LAB program which also provided robust developmental testing, in advance of the Rolex Sea-Dweller's introduction in 1967.
From the creation of the Oyster in 1926 to the utmost test of its prowess in Mercedes Gleitze's 1927 English Channel swim, on to the introduction of more and more sophisticated waterproof models since then to the present, Rolex has continuously sustained its commitment to being at the forefront of manufacturing watches that resist water and are ultimately compatible with water-related activities and underwater research.
Rolex milestones include: the Submariner created in 1953, originally waterproof to a depth of 100 meters and today to 300 meters (100 feet); the Deep Sea Special prototype of 1960 that withstood the pressure at Earth's deepest point; the Sea-Dweller presented in 1967, waterproof to 610 meters (300 feet) and featuring a helium valve to protect it during deep dives; the 1978 Sea-Dweller 4000, waterproof to 1,220 meters (4,000 feet); the revolutionary Rolex Deepsea of 2008, waterproof to 3,900 meters (12,800 feet).
The world's most noteworthy exploits
Rolex has always been proud to be associated with some of the world's most noteworthy exploits: Sir Edmund Hillary's ascent of Everest, Chuck Yeager breaking the sound barrier, Roger Federer becoming the champion of champions in tennis, the many victories of Arnold Palmer, Gary Player and Jack Nicklaus, the legendary "Big Three" in the golf world, the triumphs of sailors in major races like the Rolex Sydney Hobart, to name but a few.
The integrity of these champions and their achievements go hand in hand with the outstanding quality and precision of the Rolex watches they were wearing and the well-earned reputation of the company that stands behind these exceptional timepieces.

22 June 2009
- www.fratellowatches.com
I don't consider myself a collector of watches, I just 'collect' what I will actually be wearing. I had a modest collection of new & vintage Omega watches in the past, but I traded most of them for watches that would actually see some daylight every now and then instead of the inside of a safe.  
For me, this results in buying 'iconic' watches most of the time. True classics in terms of design, movement, history or a combination of all these aspects. For example, these icons include the Omega Speedmaster Professional, Rolex GMT-Master and (recently added) the Audemars Piguet Royal Oak. Michael Balfour wrote a nice book about iconic timepieces called ' Cult Watches'. Of course, some people may think differently on what an iconic timepiece may be. I can imagine that there are watch aficionados who consider an Ikepod Cunningham or a Bell & Ross BR01 to be cult watches as well.

Anyway, in the 10 years I have been buying or collecting timepieces, I always envied the people that just have one watch. Like the guy in the Patek Philippe advertisements, having a nice Patek Nautilus ref. 5711/1A, wear it almost a life time and then pass it on to the next generation (or someone else you love or care for). And in the beginning, I actually thought that an Omega Constellation would be my perfect "only watch". Or my Speedmaster Professional. Or my Rolex Sea-Dweller. Although I was able to wear a timepieces for months in a row, it turned out that I kept rotating timepieces from my collection (or buying new/other ones).

On some of the online watch forums, contributors tend to write about their latest acquisition as being their exit watch. By exit watch, they mean that they finally found their "only watch". Of course, after a while you see the same contributors adding a message that they bought something else or something new. To quote Michael Corleone in The Godfather part III, "Just when I thought I was out... they pull me back in."
Let me tell you this: There is no exit watch. At least, not for us watch addicts. An Omega Speedmaster Professional could be a perfect only watch. Or a Rolex GMT-Master. Or an Audemars Piguet Royal Oak. For a lot of people, they probably are. But we are spoiled. We complain about having no date on a Speedmaster Professional, the Royal Oak being a scratch magnet, the GMT-Master for not being as water resistant as a Sea-Dweller. It is rubbish. Normal people probably don't even come up with these lame excuses.
Would finding a new passion be a solution (or an excuse to only have one watch)? I guess not, because as soon as the word 'collect' comes in, you are lost… It doesn't matter what the subject will be.