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  • Longines - Longines Queen Elizabeth Stakes

    On Saturday 11 April 2015, Craig Williams riding Criterion won the Longines Queen Elizabeth Stakes, the richest weight for age race over 2000m on turf in the world. The Swiss watch brand Longines is the Title Partner of the Longines Queen Elizabeth Stakes, as well as the Official Timekeeper and Watch of the racecourse of Royal Randwick, and the Official Timekeeper and Watch of the Australian Turf Club. The winning owner, trainer and jockey were presented with elegant Longines watches from the hands of Mr. Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, and Chi Ling Lin, Longines Ambassador of Elegance.
    This event was the occasion to discover Conquest Classic, a collection of Longines timepieces dedicated to horse lovers.

    This weekend was also marked by a world premiere. Indeed, during a press conference held in the Longines Owners Pavilion at Royal Randwick Racecourse on Friday 10 April 2015, the Swiss watch brand presented the Longines Positioning System (LPS), a game-changing development for timekeeping and tracking technology in thoroughbred racing. Used for the first time during the Longines Queen Elizabeth Stakes Raceday, it inaugurates totally new data-handling dimensions and deepens the understanding of the races.

  • Longines - The Longines Heritage 1968, steel

    Fully refurbished in 2012 to mark the brand's 180th anniversary, the Longines Museum houses many treasures including a magnificent square timepiece that was the inspiration for the Longines Heritage 1968.

    The grey brushed dial features black, finely painted Roman numerals and a chapter-ring around the outside. A fine line of black varnish on the minute and hour hands echoes the lines of the numerals, providing a delicate contrast.
     

    While the square case is at first glance more classical, the Longines Heritage 1968 reveals an interesting profile with its slightly bevelled glass that protrudes over the middle. Moreover, the trapezium-shaped date aperture contrasts with the more stringent lines of the case. The watch is fitted with a mechanical movement, L595 and the whole is mounted on an elegant black alligator strap.

  • Longines - Kentucky Derby

    Following their timely victory in the 139th Kentucky Derby on May 04, Longines, the Official Watch and Timekeeper of the Kentucky Derby, ceremoniously awarded Orb's owner, trainer and jockey with watches from the brand's Saint-Imier collection at the event's exclusive Winners' Circle Party. The Swiss watchmaking brand was the Official Watch and Timekeeper of Kentucky Derby 139 and Entitlement Partner of Longines Kentucky Oaks 139.
    Juan-Carlos Capelli, Vice President and Head of International Marketing for Longines and Jennifer Judkins, U.S. Brand President for Longines awarded owners Ogden Mills Phipps and Stuart Janney III, trainer Shug McGaughey and jockey Joel Rosario with elegant timepieces after a thrilling victory.

    Orb, ridden by jockey Joel Rosario, raced to victory in 2 minutes and 2.89 seconds, outrunning Golden Soul in second place and Revolutionary in third at the 139th running of the Kentucky Derby.
    Represented by tennis legend and longtime Ambassador of Elegance Stefanie Graf, Longines had a b presence throughout Churchill Downs and other Derby-affiliated events including Taste of Derby, the Longines Kentucky Oaks Fashion Contest, the Kentucky Derby red carpet and the Winner's Circle Party. Longines sponsored the Churchill Distaff Turf Mile presented by Longines on Kentucky Derby afternoon. Additionally, Longines timepieces and branded-clocks were on display throughout the Churchill Downs facilities, a digital Longines Kentucky Derby Countdown Clock was displayed on Churchill Downs' official event website (www.KentuckyDerby.com) and the brand's logo was prominently featured on the official Kentucky Derby red carpet, racetrack and in other surrounding areas.
    As a result of an expanded partnership with Churchill Downs, this year the Kentucky Oaks was renamed the "Longines Kentucky Oaks." The brand hosted the Longines Kentucky Oaks Fashion Contest during Longines Kentucky Oaks Day to celebrate the elegant and iconic style of the Kentucky Derby. With the help of celebrity judges - Stefanie Graf, Harper's Bazaar Editor Joyann King and supermodel Coco Rocha - Longines chose the most elegant lady and awarded her a stainless steel and rose gold Longines Saint-Imier Collection watch featuring a stunning diamond bezel. Watches from the Longines Saint-Imier Collection were also presented to the winning horses' owner, trainer and jockey on Longines Kentucky Oaks Day.


    The Longines Saint-Imier Collection is inspired by the watchmaking heritage of the brand's home territory. To celebrate its rich history and roots within the village of Saint-Imier, the collection includes a series of timepieces in stainless steel and rose gold bracelet combinations, as well as rose gold and stainless steel leather band combinations. The chronograph watches within the collection are fitted with the column-wheel movement specially developed and produced by ETA exclusively for Longines.
    Emanating the core values and aesthetic of the brand - tradition, elegance and performance - the Longines Saint-Imier Collection is rooted in the unique shape of the case inspired by a 1945 Longines watch model. The watches in the collection display sleek lines and distinctive lugs, giving them a classic yet contemporary appeal. All models are fitted with mechanical movements whose intricate workings can be admired through the transparent sapphire back cover.

  • Longines - Conquest Classic

    As a partner of the most prestigious flat races in the world, Longines was keen to launch a collection of timepieces to be worn amidst the excitement of the parade rings at Chantilly, Hong Kong, Royal Ascot or Dubai racecourses.

    As a tribute to the chronographs produced from 1881 on for race-goers and jockeys in New York, the famous Swiss watchmaker has now launched the Conquest Classic line. True to the brand's values of elegance, tradition and performance, this new collection of models, all fitted with self-winding calibres, is at the same time totally contemporary and perfectly timeless.


    The "Conquest" brand was patented through the WIPO on 25 May 1954. Since then this name has been used for many successful models manufactured by Longines across the years. Today, Conquest Classic joins the brand's other collections of classical beauty that have helped to make Longines' reputation and success throughout the world. This new line is dedicated to those race-goers who share the excitement of the season's most prestigious race meetings, from Chantilly to Hong Kong and from Dubai to Royal Ascot.


    Conquest Classic is available in three sizes. The ladies' models have a diameter of 29.50 mm and show the hours, minutes and seconds as well as the date; they are available in steel, rose gold or in a combination of steel and rose gold. The black or silvered dial has applied 12, 6 and 9 numerals, lending this model a truly sporty look. The various versions are also available with a diameter of 40.00 mm. The mother-of-pearl dial set with 12 diamonds lends the ladies' models an extra air of refinement, and in some models the bezel is also set with 30 diamonds. These models are fitted on black alligator straps or steel or steel and rose gold bracelets, each to match the dial. All straps and bracelets all have a folding safety clasp.


    With a diameter of 41 mm, the chronographs are fitted with an L688 column-wheel movement specially developed and produced by ETA exclusively for Longines. The case is either in steel, steel and rose gold or rose gold alone. The silvered or black dial shows the hours and minutes, with a small seconds at 9 o'clock, date and chronograph functions: a centre sweep seconds, a 30-minute counter at 3 o'clock and a 12-hour counter at 6 o'clock. These chronographs are fitted on a black alligator strap or a steel or steel and rose gold bracelet, all having a folding safety clasp.

  • Longines - Longines Grosser Preis von Baden 2012


    Longines, the famous Swiss watch brand celebrating its 180th anniversary this year, is proud to have served on Sunday, 2 September for the second consecutive year as official timekeeper and title sponsor of the Longines Grosser Preis von Baden, the most important race in Germany. To round off this highlight of the "Grosse Woche", the brand awarded the „Longines Prize for Elegance" to the most elegant lady Ines Wallraff and presents „The Longines Saint-Imier Collection".



    16,300 spectators were present at this much anticipated high level event with a prize money of 250,000 Euros.

    Andrasch Starke convinced again and won this year's race on favorite Danedream, last year's winner of the Longines Grosser Preis von Baden and the Qatar Prix de l'Arc de Triomphe. Second and third places went to Terence Hellier on Ovambo Queen and Adrie de Vries on Pastorius.

    True to its slogan - Elegance is an attitude - the Swiss watch brand was looking together with hat designer Olivier Mauge and Baden Racing on Iffezheim's racetrack for the most elegant lady, honored by a jury with the "Longines Prize for Elegance" and a precious ladies watch of the new "The Longines Saint-Imier Collection". The prize went to Ines Wallraff who delighted the jury with her exceptional feather hat.


    Also the numerous visitors on site had the opportunity to admire "The Longines Saint-Imier Collection", a series of exceptional timepieces equipped with mechanical movements. This collection is inspired by the origins of Longines' watchmaking tradition and the village of Saint-Imier, where Longines was founded in 1832. The shape of the case - inspired by a model dating from 1945 - is a common theme throughout the collection. With a diameter of 41 mm, the chronograph presented in Iffezheim is fitted with a column-wheel movement L688, developed and produced exclusively for Longines. Its case in steel displays a black dial.

  • Longines - Conquest 24 hours, the elegance of performance


    Founded in the town of Saint-Imier, the famous Swiss watchmaker Longines, which celebrates this year its 180th anniversary, has a long tradition marked by the continual elegance and performance of its products. The Conquest line is the quintessential expression of Longines' sporting elegance and presents most emblematic pieces within the Longines Sport Collection. The brand now extends this line with the Conquest 24 hours - dedicated to all of those who aim to discover new horizons.

    The Conquest series perpetuates the spirit of conquest of all those who, to discover new horizons, have dared to go further than others, without sacrificing elegance. It is with this spirit and its personal heritage that Longines has designed the models in the Conquest line. The design of each watch contains the subtle fusion of performance and elegance, including the most demanding technical characteristics.

    The new Conquest 24 hours now adds a second time zone, a tool used by pilots crossing different time-zones in both directions. As the sun was not always visible as a point of reference, instruments were needed that could immediately indicated the correct part of the day. With a 24-hour dial navigators had no problem in this respect. The new Conquest 24 hours will attract people with an adventurous streak always trying to get a step further without sacrificing elegance. With its water-resistance to 5 bar (50 m), this model is not only a reliable partner in the air but also under water.

    The robust, yet elegant stainless steel case of the new Conquest 24 hours has a diameter of 41 mm and houses a self-winding mechanical movement. The sapphire glass with anti-reflective coating on the underside protects a black, silvered or blue dial with 2 applied Arabic numerals and 9 applied indices. Rhodium-plated hands with Super-LumiNova show hours, minutes and seconds, the date is indicated at 3 o'clock. The bright red 24-hour hand immediately attracts the eye. All models are available on a stainless steel bracelet and have a screw-in back cover and crown. Another feature is the lateral protection for the crown.


    The Conquest 24 hours definitely meets the most demanding requirements of travellers, sportsmen and -women and people searching for a reliable watch wherever they are.

    Longines has been based at Saint-Imier, Switzerland, since 1832. It is celebrating 180 years of non-stop craftsmanship in 2012 and its watchmaking expertise reflects a b devotion to tradition, elegance and performance. It has generations of experience as the official timekeeper at world championships and as a partner of international sports federations. Over the years, the brand has built b and long-lasting links with the equestrian sports. Longines is a member of The Swatch Group S.A., the world's leading manufacturer of horological products. With an excellent reputation for creating refined timepieces, the brand, whose emblem is the winged hourglass, has outlets in over 130 countries.

  • Longines - Prestigious partnership

    Dubai (UAE), 11 January 2011 - Longines is delighted to announce its new partnership with the HH Sheikh Mohammed Bin Rashid al Maktoum Endurance Cup. On the strength of its long standing involvement in equestrian sports and sports timing, the famous Swiss watchmaker will now be official partner and timekeeper for this prestigious event. In endurance competitions, the rider must be in perfect harmony with his or her horse in order to manage its pace over the set distance. Endurance riding requires intensive training, fine concentration, good judgement and a great deal of experience. In keeping with the noble character of this discipline, The Longines Master Collection Moon Phases in rose gold is the official watch for this event.

    Taking place on 15 January in Dubai, the HH Sheikh Mohammed Bin Rashid al Maktoum Endurance Cup by Longines will bring together the world's leading endurance riders for the fourth consecutive year. Organised by the Dubai Equestrian Club, the competition will start at 6 a.m. in the Dubai International Endurance City and will be attended by a host of prestigious guests who will be able to follow the riders into the desert in vehicles provided specially for this purpose. Longines is proud to announce its involvement in this elegant event which demands tremendous discipline on the part of the riders, in terms of the training, precision and the total mastery of their horses' ability throughout the event.

    During the competition the riders have to cover a distance of 160 km, managing their pace to the best advantage, which demands a high level of discipline and precision - values which are of great importance at Longines too. The rider must know his or her horse extremely well and be totally at ease with him in order to manage his pace. The competition is divided into 5 stages; between each stage the horses are refreshed and checked by a vet to ensure that they are not over-exerting themselves. It is not necessarily the first past the post who wins the competition; the horse's condition must also be checked by a vet and passed - only then will it be a true winner. In addition to the winner, the first 10 riders who cross the finishing line in the following hour may be awarded the prize for the Best Condition horse.

    As a perfect example of its famous slogan "Elegance is an attitude", the Swiss watchmaker has chosen its Longines Master Collection Moon Phases as the official watch for the event. The rose gold case houses a self-winding L678.2 calibre. The silvered dial shows the phases of the Moon at 6 o'clock and the date at 12 o'clock as well as having a 24-hour hand at 9 o'clock. This watch also offers chronograph functions and is mounted on a brown leather strap or a rose gold bracelet with a folding safety clasp.

      

  • Longines - CHIO Rotterdam 2010



    The 2010 CHIO Rotterdam, where Longines was the official partner and timekeeper, again proved to be a thrilling show-jumping spectacular. Under a cloudy sky, the enthusiastic crowd was treated to many memorable performances and nail-biting competitions.
    The prestigious Longines Grand Prix was won by the Swede Rolf-Göran Bengtsson (Casall La Silla), with the French Penelope Leprevost (Mylord Carthago*HN) and Laura Kraut (Cedric) from the USA in second and third place respectively.
    Points won during the CHIO Rotterdam count towards the total score for the 2010 Longines Press Award for Elegance. The winner is announced at the final international show-jumping competition of the season in Dublin on 8 August 2010. The top scorers at the CHIO Rotterdam were:
    Women: Candice King (USA)
    Men: Pius Schwizer (Switzerland)
    After four events, the following riders lead the intermediate global ranking of the Longines Press Award for Elegance:
       
    Women: Penelope Leprevost (France)
    Men: McLain Ward (USA)
     

  • Longines - Les Elegantes

    The tastes of the 1920s are considered to be among the most important stylistic trends created in the 20th century. Their creative freedom and imagination helped to perpetuate a unique style within the Art Deco movement which exerted a marked influence even in watchmkaing during the 1920s. As it does each year, Longines has sought inspiration in this artistic trend for creating elegant ladies' timepieces and is now presenting three new watches in the distinctive 1920s style: Les Elegantes de Longines.
    The 1920s saw an artistic revolution with the emergence of the Art Deco movement whose influence spread to many areas of life. But it was also the period of a minor revolution for women: in the 1920s women gradually shrugged off convention and took their fate in their own hands. Corsets were thrown out, waists were liberated, women gained their freedom. Echoing these changes, fashion was also influenced by Art Deco and took on a new beauty made up of chic lifestyles, elegance and vivacity.


    The early years of the 20th century also brought with them a major revolution in the world of watchmaking. The advent of the wristwatch and the development of smaller and more reliable movements enabled the watchmakers of the period to exploit their creative talents to the full. Watches, which until then had been relegated to the depths of men's waistcoat pockets, began to be worn on the wrist. But the craftsmen at Longines were soon turning their creative skills to ladies' models, lending the Art Deco style a new expression in elegant and charming timepieces for women. With shaped cases in white gold set with precious stones or playfully decorated - a true in-depth exploration of the exuberant fashion of the time - the jewelled watches created by Longines in the first 30 years of the 20th century soon became immensely popular among the female population.
    In 2002 Longines decided to revive the beautiful creations of the 1920s. The models produced at that time were reviewed and reissued. The result was the Les Elegantes de Longines collection, which was an immediate hit among amateur (female) collectors of exceptional pieces. Since then, each spring, new models that are delicate, fine examples of the Art Deco spirit are added to this timeless, elegant collection.

    This year Longines has created three new models inspired by the exuberance of the 1920s to make up its 2010 edition of Les Elegantes de Longines. The first is a rectangular watch in yellow gold, set on an elegant strap in black satin. The second, a delicate piece in rose gold, has a tonneau-shaped case that fits snugly on to a bordeaux satin strap. And the third is a graceful white gold model with an almond-shaped case and a white satin strap. The cases of all three models have been hand-engraved in the Art Deco style and set with 24 to 42 Top Wesselton VVS diamonds that add a final sparkle. The Arabic numerals add a delicate charm to the silvered dials and blued hands.
    True to its traditions, the famous Swiss watch manufacturer has selected an authentic hand-wound movement dating from the 1970s for this elegant collection - the Longines L805 calibre, set with 17 rubies and beating at 21,600 vibrations per hour. This precious trio has been produced in a limited series of ten pieces only.


    Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 175 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.

    Once again Longines has created three watches that have been inspired by the boldness of the 1920s and 1930s. The cases of these watches, crafted in 18-carat yellow, rose or white gold, have been hand-engraved throughout with decorative motifs from the Art Deco period. Moreover, they are enhanced by the brilliant sparkle of 24 to 42 Top Wesselton VVS diamonds. The movement they house is a manually wound model dating from the 1970s, namely the L805. This exquisite trio has been produced in a limited series of ten pieces each.

    Les Elegantes de Longines have been inspired by the 1920s and 1930s. These elegant models bear the mark of the rich aesthetic refinement of the period, as can be seen in this 18-carat yellow gold rectangular watch mounted on a sleek black satin strap. Enhanced with 34 Top Wesselton VVS diamonds (0.309 carats), the case houses a manually wound movement, the L805, with 17 jewels and beating at 21,600 vibrations per hour. With a silvered dial featuring 12 Arabic numerals and its hand-engraved motifs, this model celebrates the daring creations of the 1920s. Limited edition of 10 pieces.
    18-carat yellow gold rectangular case, hand-engraved throughout and set with Top Wesselton VVS diamonds, mounted on an elegant black satin strap.

    Once again Longines has created timepieces that have been inspired by the 1920s and 1930s. These elegant watches bear the mark of the rich aesthetic refinement of the period, as can be seen in this 18-carat rose gold tonneau-shaped model mounted on a sleek bordeaux satin strap. Enhanced with 24 Top Wesselton VVS diamonds (0.166 carats), the case houses a manually wound movement, the L805, with 17 jewels and beating at 21,600 vibrations per hour. With a silvered dial featuring 12 Arabic numerals and its hand-engraved motifs, this model celebrates the daring designs of the 1920s. Limited edition of 10 pieces.
    18-carat rose gold tonneau-shaped case, hand-engraved throughout and set with Top Wesselton VVS diamonds, mounted on an elegant bordeaux satin strap.

    Les Elegantes de Longines have been inspired by the 1920s and 1930s. These elegant watches bear the mark of the rich aesthetic refinement of the period, as can be seen in this 18-carat white gold almond-shaped model mounted on a sleek white satin strap. Enhanced with 42 Top Wesselton VVS diamonds (0.353 carats), the case houses a manually wound movement, the L805, with 17 jewels and beating at 21,600 vibrations per hour. With a silvered dial featuring 12 Arabic numerals and its hand-engraved motifs, this model celebrates the daring creations of the 1920s. Limited edition of 10 pieces.
    18-carat white gold almond-shaped case, hand-engraved throughout and set with Top Wesselton VVS diamonds, mounted on an elegant white satin strap.

  • Longines - A trip with Aishwarya Rai Bachchan

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    In a maharaja's Palace in Jaipur, in the heart of Rajasthan (India) an apparition stands before us... Gracefully she moves forward with a swish of silk. Then silence prevails, her movement is suspended in time... until Aishwarya Rai Bachchan is ready to begin filming. A day devoted to a photo shoot and a film for the brand's new collection of women's watches, the Longines PrimaLuna.The well known Swiss watchmaker has brought together a host of Indian stars to join the beauty who has been its Ambassador of Elegance for the past 10 years. The line-up included Farrokh Chothia, by far the country's leading fashion photographer and Kiiran Deohans, the unquestioned master of advertising films in India to shoot a film about the advertising campaign. The result is exactly what one might expect: Aishwarya, the queen of a mysterious and exotic world, radiates beauty and charm. The superb Indian star is without question the perfect embodiment of Longines' slogan "Elegance is an attitude". The new collection and the advertising campaign will be unveiled very shortly.
    Considered by many to be the most beautiful woman in the world, Aishwarya Rai Bachchan has been a Longines' Ambassador of Elegance for 10 years. The Indian star shares a love of excellence, elegance and beauty with the Swiss watch brand; the perfect embodiment of the company's values and slogan "Elegance is an attitude".
    During the filming of the advertising campaign for the new collection of women's watches, Longines PrimaLuna, representatives of the brand were able to enjoy an exceptional day in the company of the beautiful "Ash".
    Under the intense sun of a fine summer day in Rajasthan, the Rambagh Palace in Jaipur provides the background for a mysterious ballet. Under the direction of Farrokh Chothia and Kiiran Deohans, preparations for filming are being made. India's leading fashion photographer (who has previously taken some of the most stunning shots of Aishwarya) and the undisputed master of Indian advertising films (over 800 spots to his credit, plus a series of awards) are devoting their full attention to a magnificent collection of timepieces and the ravishing ambassador who is promoting them.
    A flurry of assistants are rushing around, everything has to be ready for the arrival of the star! Suddenly she makes her regal entrance. A glance, a smile, enough to melt the heart of everyone present. Who could resist her smouldering emerald eyes?
    The stylist, the hairdresser and the make-up artist are fussing round her. Farrokh Chothia and Kiiran Deohans check every little detail, leaving nothing to chance. Like the perfect professional she is, Aishwarya follows their instructions keenly. The team is ready and filming commences. The Indian beauty is accompanied by a troupe of traditional dancers who have come from Delhi especially for the occasion. Ash smiles while she dances, casting a mesmerising spell on those looking on. Farrokh Chothia follows her every move, taking a rapid series of stills. Like a magnet, the film camera does the same. The scene finishes with a whirlwind of dancing. Totally breathless, Aishwarya collapses on to a sofa. Then with a mischievous grin, she turns her seductive eyes on the camera and murmurs, "you make my head spin".

  • Longines - CHIO Falsterbo 2009

    The CHIO Falsterbo, where Longines was the official partner and timekeeper for the first time, lived up to the expectations last weekend. We would especially like to congratulate the Swiss rider Pius Schwizer on taking the first place in the Longines Grand Prix on Sunday.


    At the fifth stage of the Longines Press Award for Elegance, the following horseriders were the most performing female and male riders in Falsterbo:
    Female horserider: Tina Lund
    Male horserider: Jur Vrieling


    The following two riders are leading the intermediate global ranking of the Longines Press Award for Elegance, which will be awarded at the CSIO Dublin on 9th August, 2009.
    Female horserider:  Laura Kraut
    Male horserider: Jur Vrieling
    Each winner will receive a trophy, a set of two Longines watches and a cheque for CHF 20,000.

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