Japanese Longines Quartz Replica, Discount Longines Quartz Replicas

Longines Prestige Gold 21.8 Quartz (L6.108.7.27.6)

I really like this one. It's easy to read and fits my wrist nicely. Definitely a keeper. I'm so glad I got this before it sold out.

---- [Rating: 5 / 5 stars]

Review by Ben Compton, From USA Swampscott

Longines Master Collection Calendar (L2.503.0.97.6)

Am going to buy a second one, just to have as a back-up!

---- [Rating: 5 / 5 stars]

Review by Juraszek, From USA Nyc

Longines DolceVita 16 Quartz Two Tone Pink Diamond (L5.158.5.89.7)

great trade

---- [Rating: 5 / 5 stars]

Review by Kirk Klemz, From Lopez Valladolid

Longines is now the Official Watch of the resort of St. Moritz, which is renowned worldwide as the epitome of elegance, a value dear to the Swiss watch brand. The spectacular ski resort hosts FIS Alpine World Ski Championships and World Cup stages all timed by Longines. It is also avenue for stylish equestrian events, such as the Longines CSI St. Moritz or the Night Turf St. Moritz and its Longines Show-Sprint Race. To celebrate this new partnership, the winged hourglass brand is launching an exclusive edition created especially for St. Moritz: the Conquest 1/100th St. Moritz. Touches of yellow and blue on the hands, the dial or the flange subtly hint at the iconic logo of St. Moritz, which is also engraved on the case back.

The Conquest 1/100th series responds to the needs of athletes, professionals and sports fans, besides many others, since it measures multiple intermediary times and has an intuitive analogue display that shows the time to one hundredth of a second using a separate hand. All of this is possible thanks to a latest generation movement.

The demands required for Longines to reach such an extreme level of precision have led to the development of a new quartz movement, the L440, developed exclusively for Longines by the manufacture ETA. This new model includes a microcontroller with a flash memory that allows the watch to be reset instantly and allows intermediary times to be recorded. With a diameter of 41 mm, this steel model has a silver face that displays hours, minutes, small seconds at 6 o'clock, the date and other chronographic functions: a central seconds hand, a 30-minute stopwatch at 2 o'clock and a 12-hour stopwatch at 10 o'clock. The hand in yellow displays time to one hundredth of a second and is the watch's crowning glory at the centre. The model is also fitted with a steel bracelet and a butterfly clasp.

Amongst the many sports that Longines partners - which include tennis, downhill skiing, archery and gymnastics - equestrian sports hold a particularly significant place. They are a true passion that is wholly owned by the brand. And within the realm of equitation itself, alongside racing and endurance, show jumping reigns supreme.
Longines' first partnership was signed for a show jumping event in 1912. Sixty-two years and dozens of Longines-supported events later, the brand officially signed a partnership with the International Equestrian Federation (FEI). The World Cup Show Jumping, an indoor circuit which has taken place annually since autumn 1978, today bears the name of the Longines FEI World Cup.

In a world premiere, and in collaboration with the FEI, Longines has recently launched the Conquest Jumping model, dedicated to show jumping. This is the first ever watch to enable a rider's round to be timed to the nearest hundredth of a second, but also, and above all - and herein lies the world first - to manage the penalties imposed by the rules of this sport. To endow a wristwatch with all the functions and settings required to time show jumping is a feat that has been applauded by John P. Roche, FEI Jumping Director.

In a nutshell, two tables (A and C) govern penalties during show jumping competitions. Table A records the penalty points (for example, 4 points for a knocked down bar) while in Table C, faults are penalised in seconds (for example, eight seconds for the same knocked-down bar).
The new Conquest Jumping timepiece allows penalties to be converted to time or to add penalty seconds in the event of the allotted time being exceeded, in line with the table (A or C) applied to the course being monitored.
A large number of functions can be programmed on the watch in order to calculate the end performance achieved by the rider being monitored: Table A or B, the time allotted to the round, the number of penalty seconds added for each fault and the countdown. The watch times the rider's round and for every fault, a press on the penalties/sec push piece adds the number of seconds corresponding to the round time. Once all the parameters have been recorded and the first rider monitored, a single press on the push piece allows the following rider to be measured.

The timing and the management of jumping regulations are powered by a new Longines L441 quartz calibre. In addition to hours, minutes and seconds, the watch also displays the date in a window at 4 o'clock and is housed in a 41 mm diameter steel case, water-resistant to 50 metres and featuring a sapphire crystal with a multi-layered anti-reflective treatment on one side and a screw-down case-back on the other.

Adorned with three counters (displaying the tables, pts/sec and small seconds), the dial comes in either a black or silver version, both magnificently balanced and offering optimal readability thanks to large applied hour-markers coated with Superluminova, as too are the rhodium-plated hour and minute hands. Several red accents further enhance the readability of the dial, endowing it with additional luminous touches.
The Conquest Jumping is secured to the wrist by a steel bracelet with a folding clasp.

Longines, Official Timekeeper of the Dubai World Cupt and Presenting Partner of one of its highlights, the Dubai Sheema Classic presented by Longines, celebrated the 20th edition of the Dubai World Cup on Saturday 28 March 2015.

The winners of this year's Dubai World Cup, among which were His Highness the Aga Khan, Alain de Royer-Dupre and Christophe Soumillon, respectively winning owner, trainer and jockey of the 2015 Dubai Sheema Classic presented by Longines, as well as H.E.Sh. Hamdan Bin Mohammed Al Maktoum, Saeed bin Suroor and William Buick, respectively winning owner, trainer and jockey of the 2015 Dubai World Cup, and Longines Ambassador of Elegance Aaron Kwok were presented with a special 20-timepiece-limited edition of the Conquest Classic Moonphase from the hands of Mr. Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing and Mr. Patrick Aoun, Regional Brand Manager Longines Middle East. The sophistication of this rose gold chronograph, including a moonphase display, makes it an eminently refined timepiece and echoes the excellence and elegance of the stars of the equestrian universe.

In addition, this raceday witnessed the victory of Ana Pribylova at the Longines Most Elegant Lady prize and Marlon Weir at the Best Dressed Man prize. They were honoured by receiving refined Longines watches as well.
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On Wednesday 23 July 2014, Longines Ambassador of Elegance Aishwarya Rai attended, together with Mr. Walter von Känel, President of Longines, the opening ceremony of Glasgow 2014, the XXe Commonwealth Games.

Longines is the Official Timekeeper and Watch of the Games, that are held in Glasgow from 23 July to 3 August 2014. In addition, the Swiss watch brand is the Presenting Partner of the Gymnastics competitions.

The Official Watch of Glasgow 2014 is a chronograph in steel from the Conquest Classic collection, housing an exclusive mechanical column-wheel calibre. With a diameter of 41 mm, its black dial is set with one arabic numeral and 11 applied indices with Super-LumiNova®. It displays the hours and the minutes, a small second at 9, a 30-minute counter at 3, a 12-hour counter at 6 as well as the date at 4:30. Just as the entire Conquest Classic collection, this timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

As part of this agreement, the Swiss watch brand will this year present the Longines Gran Premio Latinoamericano. This flat racing event is the perfect occasion at which to discover Conquest Classic, a collection dedicated to the world of horse racing. The event's Official Watch will be a steel chronograph from this line. With its 41 mm diameter, this timepiece has a black dial and is equipped with an exclusive column-wheel self-winding movement. As is the case with all models in the Conquest Classic collection, the watch's movement can be admired through its sapphire crystal case back.

Longines supports the activities of OSAF (Organización Latinoamericana de Fomento del Sangre Pura de Carrera), an institution involved in the promotion and development of horse races and thoroughbred horses throughout Latin America. OSAF is present in Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Panama, Paraguay, Peru, Uruguay and Venezuela.

Don Marcel Zarour, President of the OSAF said: "In the name of OSAF, I am very proud to count with the support of Longines as OSAF's first Official Partner, and their great contribution for the promotion of horseracing in Latin America. The materialization of this agreement with the prestigious firm Longines means another important achievement for OSAF, by promoting the Longines Gran Premio Latinoamericano which features our best Latin American thoroughbreds, and supports our spirit of tradition, excellence and constant improvement."

Mr. Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, said: "Longines is proud to be the Official Partner and the Official Watch of the OSAF. Our brand and this prestigious institution share common values such as tradition, performance and elegance. We'll work together for the good of equestrian sports in a part of the world known for its horse culture. In addition, we are happy to announce that Longines will be the Title Partner and the Official Timekeeper of the Longines Gran Premio Latinoamericano."

The Longines Gran Premio Latinoamericano is the most important international Group 1 horse race in Latin America. This annual event is held in a different country in the region every year. On 15 March 2014, the Monterrico racecourse in Lima will host this prestigious event.

As official timekeeper of the FIS Ski World Cup, Longines honored in Lenzerheide for the first time Mikaela Shiffrin and Alexis Pinturault with the "Longines Rising Ski Stars" award. The American and the French skiers are the most successful young female and male athletes taking part in the current season of the FIS Alpine Ski World Cup. Both of them received a prize consisting of a trophy, a watch and a check for 20'000 CHF. This new competition reflects Longines' continued support for young athletes.
As official timekeeper of the FIS Ski World Cup, Longines presented for the first time the "Longines Rising Ski Stars" award which has been given to Mikaela Shiffrin and Alexis Pinturault. The American and the French skiers have been the best young female (under 21) and male (under 23) athletes taking part in the FIS Alpine Ski World Cup this season. They have received a trophy, a watch and a check for 20'000 CHF from the hands of Charles Villoz, VP Sales of Longines.

This new competition reflects Longines' continued support for young athletes and joins established events including the "Longines Future Tennis Aces" tournament at Roland Garros for young tennis talents under the age of 13, and the race "Longines Future Racing Stars" during Prix de Diane Longines highlighting young and promising jockeys.
Mikaela Shiffrin "One of my goals from the very start of my ski racing career was to be the youngest to win World Cups and make a mark as a young athlete. It's really cool that Longines has this award dedicated to young athletes. It's cool to push young athletes to do their very best and this helps do that because we're not always going to be competing for an overall globe or titles - it's great to know that young athletes have something special of their own to shoot for."
Alexis Pinturault: "This prize is a great idea for the young skiers! The highlight of my season definitely is my first victory in Val d'Isere. It was a great moment, my first podium after my surgery and my first success in slalom."
Longines' long-term association with competitive ski started in Chamonix in 1933. For many decades, Longines has introduced important innovations to match the technological advancements of alpine skiing competitions and to address the demands of timekeeping and the audience. In 1993, for example, Longines developed a new TV technology that displays the intermediate time of the athlete versus the fastest competitor of the race.

The Swiss watch brand and Capannelle reaffirmed their collaboration for the third year on 24 October 2013 during an elegant event held at the Ara Pacis Museum in the centre of Rome. That same evening the Premio Longines Longines Lydia Tesio - Le Signore dell'Ippica were awarded to seven women known for their exceptional commitment to the equestrian world.
The Capannelle racecourse was the stage of the Premio Longines Lydia Tesio, an international group 1 race of 2000 meters for mares aged 3 years and up, on Sunday October 27. Fabio Branca on Charity Line won this race in 2'03''06. The jockey, the owner of the horse and the trainer received a Longines watch.
The Premio Longines Lydia Tesio is dedicated to the memory of Donna Lydia, the first Italian woman in horseracing history. She was the wife of the famous thoroughbred breeder Federico Tesio. It explains why the "Premio Longines Lydia Tesio - Le Signore dell'Ippica", a prize meant to reward the exceptional commitment of women in the equestrian world, was awarded on the same week to seven women.
During this week, Longines presented a watch that embodies its philosophy: Longines DolceVita. The official watch of the event is a quartz timepiece in steel and rose gold. It is set with 32 diamonds (0.269 carat, Top Wesselton VVS) whose sparkle emphasises the rectangular form and harmonious proportions of the case. The white dial features ten indices, an Arabic numeral 12 and rose hands that indicate the hours and minutes, with a small second at 6 o'clock. This elegant, contemporary model is mounted on a steel and rose gold bracelet.

The new models of the HydroConquest line have a round steel case and a diameter of 39 mm or 41 mm. The 3-hands-models are equipped with an automatic or a quartz movement while the HydroConquest chronographs are available either with the L688 column-wheel movement exclusively developed for Longines by ETA or a quartz movement. The dials in black, white or blue feature bright details in red and - depending on the model - 8 to 11 Arabic numerals. The bracelets are made of steel or rubber in black.

Diving watches "par excellence", The HydroConquest series aims to become the preferred watch of divers and aquatic sports enthusiasts. With a screwed crown, a screw-down case back and the lateral crown protection, these timepieces assure a water-resistance of 30 bar (300 meters). All the models are equipped with indispensable safety devices such as a unidirectional rotating bezel coloured in red, black or blue, hands coated with Super-LumiNova® to make sure that the time can be read in all conditions and a bracelet with double safety diving folding clasp and diving extension.
Here is the HydroConquest Chronograph, mechanical self-winding movement, cream dial and black bezel.

WEEHAWKEN, NJ - May 25, 2011 - Michael Chen Zhao, the United States' representative for the 2011 Longines Future Tennis Aces Tournament at Roland Garros, June 2-4, has been preparing both on and off the court in advance of his first international and clay court competition. The 12-year-old Princeton Junction, NJ native qualified for the Tournament following a victory at last month's U.S. Future Tennis Aces Tournament at Billie Jean King National Tennis Center, site of the U.S. Open, in Flushing Meadows, NY.

Zhao, currently ranked No. 11 in the USTA national 12-and-under division, will compete against athletes from 15 countries for a chance  to play in a doubles exhibition match with tennis legends Andre Agassi and Jim Courier on the historic red-clay courts at the French Open, and receive financing for tennis equipment until their 16th birthday, courtesy of Longines.

"I'm really excited and a little nervous about this really cool experience," said Zhao. "There will be a little pressure as well since this will be my first time at an international tournament. I'm preparing by training really hard and maybe getting a chance to hit on red clay before I go."

Zhao began playing tennis at 5-years-old and entered his first tournament by age 8. His best finish is a third-place result at a National Open event at the National Tennis Center and he has reached the quarterfinals of the USTA Winter National 12s Championship played the first week of January in Tucson, Arizona. He dominates his opponents using his powerful backhand and claims to model his ground strokes after his idol Novak Djokovic. "I like the form of his strokes and how much energy he has when he plays," he said. 

Longines Future Tennis Aces is part of the brand's global commitment to support and develop tennis' superstars of tomorrow. All the players who qualified for the Paris event will have the opportunity to attend the French Open Women's Final on June 4. Longines is the official timekeeper and partner of the French Open.

Longines Future Tennis Aces World FINAL
Date: Saturday, June 4
Time: 10:15 am local time Paris
Location: Roland Garros courts 7

Andre Agassi and Jim Courier Exhibition Match featuring finalists from Longines Future Tennis Aces Tournament
Date: Saturday, June 4
Time: 11:15 am local Paris time
Location: Roland Garros courts 7

Press Conference with Andre Agassi, Jim Courier and Longines President Walter Von Känel
Date: Saturday, June 4
Time:1:00-1:45 p.m. local Paris time
Location: Tenniseum at Roland Garros

With a passion for equestrian sports, Longines is already responsible for timing various CSIO events including the Nations Cup. Famous for the elegance of its products, Longines will also be presenting The Longines Column-Wheel Chronograph, a refined timepiece that perfectly embodies the precision and beauty of equestrian sports.

Longines' long history in equestrian events dates from its involvement in the Concours Hippique International Officiel de Geneve in 1926. As official partner for the first edition of the Equestrian Beijing International Grand Prix, the famous Swiss watchmaker will thus be perpetuating a commitment to the world of equestrian sports that is already more than 80 years old. Since the early days of its involvement in this field, the brand is proud to have taken part in over one hundred national and international equestrian events and to have been responsible for timing many competitions such as world championships, European championships and various other events organised by the CSIO and the Arab Equestrian League. Longines is also official timekeeper of some prestigious flat races such as the Prix de Diane Longines, Royal Ascot, Melbourne Cup Carnival, Dubai World Cup, Longines Singapore Gold Cup and the Kentucky Derby.

The Equestrian Beijing International Grand Prix will showcase the highest level of equestrian competition in China and throughout Asia, with appearances of international and Chinese masters. The Grand Prix will be held in the architecturally stunning and world-renowned Bird's Nest which is China's National Stadium. The International team will be led by German horserider Ludger Beerbaum along with 9 top riders from Germany, Switzerland, Italy, France and Belgium. Zhu Meimei, who is representing China in the international field along with Zuping Huang and other top Chinese riders, will also be competing.
Longines will be presenting a model at the Equestrian Beijing International Grand Prix that typifies the brand's philosophy and slogan "Elegance is an attitude". The Longines Column-Wheel Chronograph embodies classical and refined beauty. Its stainless steel case houses an exclusive self-winding caliber with a blue column-wheel that can be admired through the transparent back. This model displays a silvered dial with 13 indexes and offers the chronograph functions, central seconds sweep, 30-minutes and 12-hour counters. A dark brown alligator strap puts the finishing touch to this elegant watch.

Since it was launched in 1997, the Longines DolceVita collection has been an enormous success, thanks to its contemporary elegance. These models are a horological interpretation of the easy-going Italian way of life - la dolce vita. The perfectly harmonious proportions of the rectangular timepieces in this collection are its unique characteristic. Today Longines has turned a new page in the life story of the Longines DolceVita with brand new versions that combine steel and rose or yellow gold. The famous Swiss watchmaker has now created a new addition to the collection with a dial set entirely with diamonds, as the "jewel in the crown". This exquisite watch reflects the light in a host of subtle colours through the fiery brilliance of the diamonds and the elegant combination of the different metals - a true jewel in its own right.

Longines DolceVita really epitomizes the brand's core value of elegance. Unveiled for the first time in 1997, this collection of watches has made its mark all around the world and now adorns the wrist of many beautiful women. The inspiration for the design was found in the easy-going Italian way of life - la dolce vita. The rectangular shape of the case, with its sleek silhouette, offers the opportunity for many variations. Longines has now decided to launch a new range of models in the Longines DolceVita collection with designs that are refined and attractively fresh. Two colours of gold have been chosen to enhance the brilliance of the steel. Various different versions are available in steel with yellow gold or steel with rose gold. A new dimension has been added to the elegance of Longines' timepieces.

As a tribute to la dolce vita and its horological interpretation, a further exquisite model set with diamonds has now been added to the Longines DolceVita collection. The dial of this new model is set with 212 Wesselton VS diamonds (0.508 carats) while the case is also set with 32 Top Wesselton VVS diamonds (0.269 carats). The steel and rose gold bracelet sits perfectly with the distinctive shape of the case.

The other steel and gold models in the Longines DolceVita collection are available in four sizes. The choice also includes a white dial with Arabic numerals and indices, a "flinque" silvered dial with blue Roman numerals or a white mother-of-pearl dial set with diamonds. The steel and rose gold versions are also available with a white mother-of-pearl dial with arabesque numerals. Like the rectangular case in steel and gold, the bracelet also combines the brilliance of steel with the soft warmth of gold. Various models in this line are set with diamonds. All the timepieces are fitted with a quartz movement.
The three Longines Ambassadors of Elegance, Oscar winning Actress Kate Winslet, Bollywood star Aishwarya Rai Bachchan, and the beautiful Asian actress and model Chi Ling Lin play the leading roles in an advertising spot for the Longines DolceVita collection which is a contemporary interpretation of the la dolce vita. The film cleverly combines the unique atmosphere of the streets of Rome with the natural elegance of its three stars.

These timepieces, which had been developed specifically from the brand's aviators' watches, had a very distinctive 24-hour dial. This technical characteristic met the needs of navigators who, at the time, had to determine the position of the aircraft and set up a flight plan. Longines has now re-issued this watch for both historical and functional reasons, as well as for the aesthetic attraction it still holds. The new version has been given the name Longines Twenty-Four Hours.
In 2009, Harry Hofmann, a retired navigator from the old Swissair, visited the Longines Museum. He took advantage of this visit to present the company with a Longines watch that he used to wear when he was working for Swissair. This watch, with its 24-hour dial, is part of a series of timepieces produced by Longines in the 1950's especially for Swissair navigators.

In mid-20th century aviation, one of the responsibilities of the navigator was to determine the aircraft's position and to set up a flight plan. A reliable watch was therefore an essential part of his equipment. The fact that the flight crossed different time-zones in both directions and that the sun was not always visible as a point of reference necessitated instruments that could immediately indicate the correct part of the day. With a 24-hour dial navigators had no problem in this respect.
The watch that Harry Hofmann wore when he was a navigator for Swissair, flying DC-4s, DC-6s, DC-7s, DC-8s and Coronados up until 1974, had been specifically manufactured for the Swiss national airline by Longines in the early 1950's; it bears the number 8237331. It is fitted with a Longines calibre 37.9N with a centre seconds hand, which had been designed in the 1940s and used in Longines watches intended for pilots. The back cover of the steel case of Mr Hofmann's watch is engraved with the Swissair brand-name. Longines' archives reveal that it was one of a series of 70 pieces manufactured between 1953 and 1956 exclusively for the Swiss national airline. Technically, it is related to the aviator's watch - the Longines Weems Second-Setting model, produced in 1927, or the Lindbergh Hour Angle watch made by Longines from 1932 on. The Swiss watch manufacturer has chosen this watch as a re-issue for both historical and functional reasons, as well as for the aesthetic attraction it still holds. It has been given the name Longines Twenty-Four Hours.

The Longines Twenty-Four Hours is fitted with calibre L704.3, a self-winding movement whereby the hands make one full circle of the dial in 24 hours. The stainless steel case has a diameter of 47.50 mm; the dial is matt black with 24 white Arabic numerals coated with Super-LumiNova and has a railway-track minute circle. The time is indicated by hands coated with Super-LumiNova and the watch has a centre seconds hand, all for ease of use, like the original model. There is a date aperture at 3 o'clock. A sapphire glass covers the dial and this timepiece also has a transparent caseback, with its own cover, which reveals the delicate details of the movement. The inside surface of the cover is engraved with the words "Re-edition of a Longines navigation watch exclusively made for Swissair navigators, 1953-1956" plus the watch number. The Longines Twenty-Four Hours is mounted on a black alligator strap and is water-resistant to 3 bar (30 metres).

1980s: More ultra-thin designsTechnical innovation marked the start of the decade and opened new areas to pioneering design. In 1980 the creation of a diminutive movement, caliber L960, designed for women's watches, gave Longines' creative teams fresh impetus, resulting among other successes in a silver medal at the Bijhorca jewelry and watch salon in Paris. Longines' "Clip" design also won the Montres et Bijoux de Geneve prize that year.In 1982 Longines celebrated its 150th anniversary with a collection of ultra-slim gold watches called Agassiz. Only 3 mm thin yet water-resistant. These models have remained in the Longines collection since under the name of La Grande Classique de Longines.By 1983, steady research and development miniaturization efforts yielded caliber L961, a tiny baguette movement barely 1.75 mm thick, leading to the design of breathtakingly slim women' s watchesLongines and Ferrari
1982 saw the birth of a new advertising campaign featuring a special collection dedicated to Longines' partnership with the Ferrari Formula 1 Racing team. The advertisement for this collection was photographed at the fabled Paris restaurant La Grande Cascade.The conquest of precision
In 1984, Longines launched its Conquest line fitted with the VHP (Very High Precision) movement developed by Longines. Thanks to their thermocompensating design, VHP models are 5 to 10 times more precise than a normal quartz watch.Longines and the world of gymnastics
After having timed a great number of gymnastics events, starting with its initial efforts at the 1912 Swiss Federal Gymnastics Meet in Basel, Longines in 1989 became the official partner, timekeeper and data-handling operator of the International Gymnastics Federation (FIG) and the European Gymnastics Union (UEG). In 1997, it awarded its first Longines Prize for Elegance in gymnastics at the World Rhythmic Gymnastics Championships in Berlin, Germany, to Russian gymnast Yanna Batyrchina.1990s: La Grande Classique de LonginesBased on its Agassiz designs in gold, Longines launched its La Grande Classique de Longines collection of ultra-slim designs in stainless steel."L'Elegance du temps depuis 1832"
With the introduction of the now-established Longines DolceVita collection based on Longines models from the 1920s and 1930s, Longines introduced its baseline, "L'Elegance du temps depuis 1832" (Elegance in Time since 1832) in 1997.Cadran d'Or
The Longines DolceVita chronograph won the prestigious French prize, Cadran d'Or, in the "Men's Luxury Watch" category in 1999."Elegance is an attitude"
Two years later came the launch of the current "Elegance is an attitude" advertising campaign featuring legendary stars of the silver screen Audrey Hepburn and Humphrey Bogart along with icons of contemporary elegance representing various cultural backgrounds.

1960s: Diamonds-International AcademyDuring the nineteen sixties, no fewer than four Diamond Academy Awards were earned by Longines designs. In addition, Longines won in 1964 the Prix d'Honneur of the Swiss city of Lausanne, part of the events celebrating the Swiss National Exhibition, held every quarter of a century1970s: Golden Rose of Baden-BadenWhen the quartz revolution of the 1970s changed the industry forever, it took some time for designers, and of course their employers, to recover from an "everything is possible" mentality and return to their primary role, creating beauty on the wrist. Longines designers succeeded brilliantly, with Flore Marine (1970), Vagues (1970), Kleopatra (1975) and Volubilis (1978) all winning a prestigious German award, the Golden Rose of Baden-Baden.Design breakthroughs
In 1972, Paris-based French designer Serge Manzon created specially for Longines a series of solid silver watches. Even today, these avant-garde designs remain a source of inspiration for not a few watch manufacturers. One year later, a Longines model called Prototype won the coveted Prize of the City of Geneva award.Technical advances support aesthetic developments
By 1960 Longines set new records with the thinnest electromagnetic watch ever made. Nineteen years later, in 1979, its Feuille d'Or models, fitted with caliber L795, broke the two-millimeter thinness barrier to become the world's slimmest watch, measuring an astonishing 1.98 mm from front to back. The secret: a quartz movement totally integrated into the case.

" Watchmaking has always fascinated me", says Walter von Känel, who spent his childhood from 1945 at the top of the Saint-Imier Valley in the Bernois Jura, the heart of Swiss watchmaking. " When I was a boy, the great Longines company in the foothills of Saint-Imier, where most of the people of our region worked, always impressed me, and I was convinced that one day, I was going to work there. Already at that time, watchmaking was the life of our region, and I knew that one day it would enable me to discover the world."
Walter von Känel's professional career started with the Federal Authorities, where he worked as a technical officer in the Customs Departments. In 1964, he joined Jean Singer Ltd., a watch dials and cases manufacturer in La Chaux-de-Fonds.
After a few years in the Industrial Accounts, Logistics and Sales Departments, he joined the Longines Watch Company Francillon Ltd. as a Sales Executive. Shortly after, he was sent to the USA for a training course with Longines' American agent: LONGINES - WITTNAUER WATCH Co. LTD in New York. His passion for watchmaking, his abilities, his talent as a negotiator and his b personality are all qualities that enabled him to climb the ladder quickly. In 1988, after having worked as a Sales Executive and then as a Commercial Executive (Sales and Marketing), he was entrusted with Longines' General Management.
In 1990, Nicolas G. Hayek, Chairman of The Swatch Group Ltd., requested him to join the Group's enlarged management. The many years that Walter von Känel served in the Swiss Army as an officer in the militia have enabled this former Major in an Infantry Regiment to acquire ground expertise in the fields of human resources management and general organization.Biography of Walter von Känel, President of LonginesDate of birth: September 1, 1941, in Schwerin, Germany
Nationality: Swiss
Marital status: Married, 2 children
Education: Commercial studies and apprenticeship with Nussle SA, La Chaux-de-Fonds
Many proficiency and advanced training courses in Switzerland and abroad 
Hobbies: Target shooting, running, long distance skiing, regional historyProfessional Career 
Federal Authority in La Chaux-de-Fonds, Bienne and Brigue
Customs technical officer
Jean Singer Ltd., La Chaux-de-Fonds
Various duties in the Industrial Accounts, Logistics and Sales Departments
Longines Watch Co. Francillon Ltd., Saint-Imier
Sales Executive
Sales Department Manager
Sales and Marketing Manager
Longines Watch Co. Francillon Ltd., Saint-Imier
President
The Swatch Group Ltd.
Member of the Group's enlarged management

The winner of the Longines King George V Gold Club on Sunday was Peter Charles (GB) on Murkas Pall Mall H, followed by his two compatriots Tim Stockdale and Ben Maher. A very good day for the British riders indeed!

At the sixth stage of the Longines Press Award for Elegance, the following horseriders were the most performing female and male riders in Hickstead:

Female horserider:
Christina Liebherr (Switzerland)

Male horserider:
Guy Williams (GB)