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Top Quality Longines Quartz Watches (1088) Items
Top Quality Longines Quartz Watches (1088) Items

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  • Longines - CSI A Coruña

    More than 96 riders and 165 horses headed to Spain from 11 to 13 December 2015 for the 31st running of the CSI A Coruña winter edition. Top Riders from both the national and international scene vied for first place at the 6 competitions among the 5* category, of which four of them count towards rider's points on the Longines FEI rankings.
    Longines was the Main Partner, the Official Timekeeper and the Official Watch of the International Show Jumping of La Coruña held at Casas Novas' prestigious winter competition. As such, the Swiss watchmaker presented the highlight of the weekend: the Longines Grand Prix, which was won by Netherlands' Lisa Nooren on Vdl Groep Centora De Wallyro.
    The winner received an elegant Longines watch from the hands of Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing.

    As the Official Watch of the CSI A Coruña, Longines presented a lady model of the new Longines DolceVita, which represents the contemporary elegance of the Longines watchmaking brand worldwide. The watch is cased in steel, decorated with diamonds and featuring a silver-coloured "flinque" dial adorned with painted Roman numerals.

  • Longines - Longines World's Best Horse Race

    In the context of this partnership, Longines and the IFHA have created a set of prizes rewarding racehorses, jockeys and prominent women and men of the equestrian world. To complete this collection of awards, Longines and the IFHA announced today the creation of the Longines World's Best Horse Race award. The first Longines World's Best Horse Race award will be presented, alongside the Longines World's Best Racehorse award, during a ceremony held in London in January 2016.

    The Longines World's Best Horse Race will recognize the best-rated race of the 100 highest-rated Group 1 international races as established for the year by a panel of international handicappers. The ratings of the top four finishers in each race over the past three years serve as basis for the assessment.

    Vice-President and Head of International Marketing of Longines Juan-Carlos Capelli said: "In the same spirit as the Longines Best World's Racehorse Award and Longines World's Best Jockey Award, this event will honor a race where the commonly held values of Longines and the IFHA, namely tradition, elegance, and performance, are best highlighted."

    "We are delighted to extend our partnership with Longines and look forward to further collaborating on promoting and recognizing the very best of horseracing," said IFHA Chairman, Louis Romanet. "The commitment of Longines to showcase our sport on a global stage benefits all racing stakeholders and participants, and for that we are tremendously grateful."

  • Longines - Future Tennis Aces 2015 final

    The Longines Future Tennis Aces tournament, organized by the Swiss watch brand for the 6th consecutive year, was rounded off last weekend with the victory of Xiaofei Wang (China) against Jack Pinnington-Jones (United-Kingdom). Both players took then part to an exhibition match with Arnaud Clement, patron of this year's tournament and Michael Llodra. In addition, Xiaofei and Jack were presented with a Longines watch, a trophy as well as an annual bursary until their 16th birthday from the hands of Juan-Carlos Capelli, Vice-President and Head of International Marketing of Longines and Jean Gachassin, President of the French Tennis Federation (FFT). The young Chinese winner had also the great honor to do the coin toss for last Sunday's (31st of May) second match, on the Philippe-Chatrier court.

  • Longines - Thundering horses hooves in the moonlight

    The Night Turf St. Moritz took place on Friday evening 6 February 2015, on
    the frozen lake of the renowned Swiss alpine resort,prior to the first White Turf race Sunday. Longines was the Official Timekeeper and Official Watch of this unique event, as well as the Title Partner of the Longines Show-Sprint Race, which Cheryl Schoch on Boccalino won in style.

    The event was enlightened by many celebrities, such as Nicola Spirig, Triathlon World Champion, Ariella Kaeslin, Gymnastics European Champion, Bruno Kernen, Downhill World Champion and Sven Epiney, SRF TV moderator, and also the Longines Ambassador of Elegance Ingeborga Dapkunaite.

    The Official Watch of the competition, a stainless steel Conquest Classic Moonphase model, houses a self-winding mechanical chronograph movement. Its refined silvered dial displays the moon phases, echoing the excellence and elegance of equestrian sport stars.

  • Longines - Mikaela Shiffrin new Ambassador

    The start of the new Alpine skiing season is the opportunity for Longines to unveil the name of its new Ambassador of Elegance, American alpine skier Mikaela Shiffrin. The young athlete is the winner of the « Longines Rising Ski Stars » for the 2012/2013 and 2013/2014 seasons, a prize awarded to the best female skier under the age of 21 who competes for the FIS Alpine Skiing World Cup. Her achievements also include a World Championship title in 2013 and two crystal globes in her specialist discipline: slalom.

    Longines has been the Official Partner and Timekeeper for the FIS World Cup Alpine Skiing races since 2006. The Official Watch of the season will be a one hundredth of a second chronograph, the Conquest 1/100th Alpine Skiing, specially created
    for professional Alpine skiers as well as fans of this discipline. This model measures time at multiple intermediaries and has an intuitive analogue display that shows the time to one hundredth of a second using a specific hand. All of this is possible thanks to the latest generation of quartz movement developed exclusively for Longines.

  • Longines - The 2014 Longines Prize for Precision

    The was awarded to the two most precise classical archers over the season, Brady Ellison (USA) and Aida Roman (MEX), who also both clinched the World Cup title. Each was presented with a trophy, a Longines watch and a cheque for CHF 5,000.

    Longines is proud to have supported the Archery World Cup as its Official Partner and Timekeeper. The Swiss watch brand is also proud to announce the continuation of the partnership with World Archery that it entered into in 2008. "We are very pleased to renew our support for an ancient art and discipline which embodies the brand's long-standing involvement in precision and traditional sports" said Walter von Känel, the President of Longines. "Moreover, the elegance of this sport, which requires extreme skill, concentration, precision, balance and discipline, is a perfect reflection of our core values, summed up in our slogan "Elegance is an attitude".

    The Official Watch for the event was a steel chronograph from the brand's Conquest Classic collection. With a diameter of 41 mm, this model features a black dial and houses an exclusive column-wheel chronograph movement. Like all the timepieces in the Conquest Classic collection, the watch is water-resistant to 5 bars and has a sapphire glass, screw-in case back.

  • Longines - The Conquest Classic at the Longines Hong Kong Masters 2014

    Like all the models in the Conquest Classic line, the official watch for the 2014 Longines Hong Kong Masters is fitted with a self-winding calibre. With a diameter of 40 mm, this model in steel and rose gold houses the mechanical caliber L619. Its silvered dial is set with 3 arabic numerals and 9 applied indices with Super-LumiNova® and displays the hours, the minutes and the seconds as well as the date at 3 o'clock. Just as the entire collection Conquest Classic, this timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

    Longines presented this model, dedicated to its passion for equestrian sports, during the Longines Hong Kong Masters. The 2014 edition of the event was held from February 21st to 23rd 2014 at AsiaWorld-Expo (Hong Kong). The two highlights of the event were the Longines Speed Challenge, won by Kevin Staut on Quismy des Vaux H D C, and the Longines Grand Prix, attended by Longines Ambassador of Elegance Aaron Kwok and won by Henrik von Eckermann riding Gotha FRH on Sunday 23 February 2014.

  • Longines - The Tachymeter Chronograph


    The Longines Tachymeter Chronograph features a technical tool initially introduced around 1811 to measure the hourly pace in assembly lines, as well as the velocity of the first modern means of locomotion: the tachymeter. To measure the hourly pace, the chronograph is started at the beginning of a task and stopped once the task is completed. The hand then shows the average production pace per hour. To find out the velocity of a subject, the chronograph is activated at distance zero and stopped once the distance of one kilometre has been covered. The hand then indicates the average velocity in units measured.


    The Longines Tachymeter Chronograph now combines in a very unique way the technical specifications of a tachymeter with the values of the brand, namely tradition, performance and elegance. The circular steel case with a diameter of 41 mm houses the caliber L688, a self-winding mechanical movement with a column-wheel chronograph mechanism exclusively developed for Longines, which can be admired through a transparent case back. The model features a date aperture at 4h30, a small second at 9 o'clock, a 30-minutes counter at 3 o'clock and a 12-hours counter at 6.
    Besides its extraordinary technical features, the model stands out with its remarkable design. The white lacquered dial is inspired by the one of a chronograph developed by Longines in 1934 and contrasts perfectly with the black Arabic numerals, the tachymeter scale in blue (1000 m) and red (100 m). A subtle touch of elegance is added to this model by its blued steel Breguet hands indicating hours and minutes and the blued steel counter-weight line pear hand indicating the seconds. To complete the traditional yet contemporary design of the model, it is mounted on an elegant black alligator strap.

  • Longines - Two gymnasts honoured

    Longines awarded its Prize for Elegance to the American gymnast Kyla Ross and to the world champion, Japanese gymnast Kohei Uchimura at the end of the second all-around final on October 4.
    World champion for the fourth consecutive time - a record - the Japanese athlete received this prize for the second time. Both gymnasts have been presented with a trophy, a Longines watch and a cheque for 5'000$.
    Set up in 1997, the Longines Prize for Elegance is aimed at honouring the most elegant and charismatic gymnasts. Apart from purely technical considerations, the criteria are based rather on grace, harmonious movement and emotion during the performances.
    Symbolising the contemporary elegance of the brand, the Longines DolceVita collection has been one of the stars at Antwerp. With its combination of sparkling diamonds, gleaming steel and glowing rose gold, the official watch for the event is fitted with a quartz caliber and features a white dial with ten rose pink hour symbols and one Arabic numeral. This contemporary rectangular timepiece is mounted on a bracelet of steel and rose gold and is set with 32 diamonds - a perfect illustration of the famous Longines slogan "Elegance is an attitude".

  • Longines - Classic Horse Show partnership


    The Hampton Classic Horse Show took place in in Bridgehampton, NY, August 25-September 1. The brand joined the Hampton Classic as title partner of the Classic's Saturday afternoon Grand Prix, the $40,000 Longines Cup and presenting partner of Friday afternoon's $50,000 Spy Coast Farm/Young Horse Show Series Grand Prix Qualifier. Longines' partnership also included the initiation of the new Longines Rider Challenge which awarded $30,000 to the rider who accumulated the most points in the horse show's Open Jumper division.
    Richie Moloney, winner of the Longines Rider Challenge and Longines Cup and Kent Farrington, winner of the Grand Prix, received a watch from Longines.
    Longines also presented Jill Rappaport, The Today Show correspondent and animal enthusiast, with a donation, for her efforts benefitting the American Society for the Prevention of Cruelty to Animals (ASPCA).
    Earlier this year, Longines entered into a long-term partnership with the International Equestrian Federation (FEI) that involves a number of major rights packages and official timekeeper designations. A key element of its partnership with the FEI is a significant investment by Longines in the development of cutting-edge timekeeping and data-handling services, specifically for equestrian sport. The development of these services will be for multimedia applications, giant screens, scoreboards, and for broadcasters as part of the presentation of FEI events around the world.
    Au debut de l'annee, Longines signait un partenariat a long-terme avec la Federation Equestre Internationale (FEI), qui inclut un grand nombre d'evenements et d'implications en chronometrage. Au travers de ce partenariat, Longines s'investit de maniere significative dans le developpement de techniques de chronometrage et de gestion des donnees, particulierement pour le monde equestre. Le developpement de ces services comprend les applications multimedia, les ecrans de scores, ainsi que l'envoi d'informations aux diffuseurs pour les evenements de la FEI dans le monde entier.

  • Longines - Interview with the CEO Walter von Känel

    Kristian Haagen: Mr. Von Känel, Longines seem to be doing very well these days. Do you recall having experienced such a favourable period during your time as CEO for Longines?

    Walter von Känel: Well, in 2003 Longines sold watches for CHF 300 million and nine years later we sold watches for CHF 1.2 billion. In doing that I reached my target, as I wanted Longines to sell one million units in 2011 and to reach the one-billion Swiss franc mark in 2012.

    That makes Longines the fourth best-selling Swiss watch brand after Rolex, Omega and Cartier, with Tissot just behind Longines. We are the Swiss watch industry's billionaires.

    These are indeed impressive numbers, not least in light of the difference in prices compared to the top three brands…

    The entry level for Longines models ranges from CHF 700 to CHF 900. Our best-selling watches, which represent 45 per cent of our sales, are priced between CHF 1,500 and 3,000, while 12-15 per cent of our sales are in the CHF 3,000 - 4,500 bracket.

    What about the gender mix?

    Longines is a 50-50 brand, meaning we produce equal numbers of watches for men and women. Longines has always been big on "pairs" watches. This goes for all our collections, except of course the Dolce Vita and Prima Luna which is only offered as a ladies' watch.

    How does Longines meet the new challenges of the Swiss Made regulations?

    While there is a lot of confusion regarding these rumours, things are very clear for us at Longines. Right now the regulations require that 50 per cent of the watch should be assembled and/or produced in Switzerland. We (Editor's note:Swatch Group) will however be inventing heavily in case production machinery and my goal is to offer all Longines watches with a 60-40 percent ratio in terms of Swiss and Asian production. These figures, which does not include bracelets, but covers hands, dials, cases etc, are definitely reachable for Longines within just a few years. And we will produce at costs similar to current Asian production costs. Of course all our movements are already made in Switzerland (Editor's note: ETA).

    What has been your biggest achievement in your 25 years as president of Longines?

    Undoubtedly reaching the CHF billion mark that makes the brand a billionaire!  

  • Longines - History 1900s - 1910s

    1900s: Universal Exhibition in ParisPressing market demand with respect to both technology and styling drove watchmakers at Longines to design caliber L21.59. After the first Longines watch's 1867 bronze medal, in 1900 Longines caliber 21.59 won a Grand Prix at the Universal Exhibition in Paris with a one-of-a-kind creation called La Renommee, in 18K gold.The first wristwatches
    When watches gradually migrated from waistcoat to wrist, Longines was in 1905 the first to turn out wristwatches by largely mechanical means. This innovation marked the start of a complete reorganization of the Longines' factory working and production methods during the 1920s and 1930s.1910s: The first shaped watchesAs early as 1912, Longines watches began to lose their round silhouette, the better to explore, and exploit, the geometry of elegance. Truly revolutionary for the period, Longines' rectangular and square-shaped models marked the start of a century of Longines design. Style followed style in any number of variations as taste turned into trend and trend into fashion, made possible by ever finer craftsmanship and sophisticated technologyLongines and gymnastics
    Longines entered the world of gymnastics at the 1912 Swiss Federal Gymnastics Meet in Basel, Switzerland. The partnership resulted in a world's premiere: the introduction of automatic timing. Longines used an electromechanical system with start and finish tapes, fielded for the first time for the 80-meter dash. It marked a turning point in Longines' increasingly close cooperation with the world of gymnastics.

  • Longines - Aishwarya Rai Bachchan lights up Royal Ascot

    For the third consecutive year, Longines is the official timekeeper for the racing at Royal Ascot. The Swiss watchmaker, with its well known slogan "Elegance is an attitude", was also a partner in the fashion show that was held during Royal Ascot week this year. Aishwarya Rai Bachchan, the uncontested Bollywood star and the brand's Ambassador of Elegance for the past 10 years, lit up the racecourse with her radiant presence. In between interviews and photo sessions, the film star managed to find time to admire the creations modelled in the Royal Ascot Fashion Show and to watch some racing in the afternoon. During the gala dinner in the evening Aishwarya Rai Bachchan revealed to Longines' guests and the press three new ladies' models from the Longines Master Collection.


    In 2009 Royal Ascot has been more than ever a week of elegance with the presence of Aishwarya Rai Bachchan, one of the Swiss watchmaker Longines' ambassadors of charm and the uncontested star of the Bollywood movie scene.


    After making an entrance that did not go unnoticed, the actress went to the Longines box where she gave interviews and posed for photos with endless grace and patience. Journalists from all around the world quickly succumbed to Aishwarya's irresistible charm. Despite a full programme of interviews, the dazzling Indian star still managed to find time to attend the Royal Ascot Fashion Show where, as always, Britain's most talented fashion designers could be found: Amanda Wakeley, Mathew Williamson and Stephen Jones. The film star was able to admire examples of British creativity and was indeed very enthusiastic about what she saw; "Royal Ascot is absolutely unique, an elegant, quintessentially British occasion. I am very happy to have been invited here by Longines".
    In the evening, guests converged on the magnificent Farnham Castle for a gala dinner that was as elegant as it was typically English and during which Aishwarya Rai Bachchan revealed to the guests and the press three new ladies' models from The Longines Master Collection. The three steel timepieces are fitted with self-winding, mechanical movements. One has a jet black dial and shows the phases of the Moon, while the two others have elegantly sleek white mother-of-pearl dials. A galaxy of diamonds decorates the bases of two of the three models. The watches are mounted on leather straps to match the dials. Even Aishwarya herself had some trouble choosing her favourite!
    Throughout the world, Royal Ascot is held to be one of the most prestigious sporting events, combining tradition and performance for the last 300 years. Today, Royal Ascot draws over 300,000 visitors during the week.
    For its part, Longines has almost a century of experience in equestrian sport, gained in every corner of the world. The famous Swiss watchmaker is at present Official Timekeeper for seven Nations Cup show jumping competitions in Europe as well as being the Official Partner of the Melbourne Cup Carnival in Australia. Not to mention Longines' sponsorship of three Arab Equestrian League competitions (Dubai, Alexandria and Sharjah) in the Middle East.

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