Longines - DolceVita
Since it was launched in 1997, the Longines DolceVita collection has been an enormous success, thanks to its contemporary elegance. These models are a horological interpretation of the easy-going Italian way of life - la dolce vita. The perfectly harmonious proportions of the rectangular timepieces in this collection are its unique characteristic. Today Longines has turned a new page in the life story of the Longines DolceVita with brand new versions that combine steel and rose or yellow gold. The famous Swiss watchmaker has now created a new addition to the collection with a dial set entirely with diamonds, as the "jewel in the crown". This exquisite watch reflects the light in a host of subtle colours through the fiery brilliance of the diamonds and the elegant combination of the different metals - a true jewel in its own right.
Longines DolceVita really epitomizes the brand's core value of elegance. Unveiled for the first time in 1997, this collection of watches has made its mark all around the world and now adorns the wrist of many beautiful women. The inspiration for the design was found in the easy-going Italian way of life - la dolce vita. The rectangular shape of the case, with its sleek silhouette, offers the opportunity for many variations. Longines has now decided to launch a new range of models in the Longines DolceVita collection with designs that are refined and attractively fresh. Two colours of gold have been chosen to enhance the brilliance of the steel. Various different versions are available in steel with yellow gold or steel with rose gold. A new dimension has been added to the elegance of Longines' timepieces.
As a tribute to la dolce vita and its horological interpretation, a further exquisite model set with diamonds has now been added to the Longines DolceVita collection. The dial of this new model is set with 212 Wesselton VS diamonds (0.508 carats) while the case is also set with 32 Top Wesselton VVS diamonds (0.269 carats). The steel and rose gold bracelet sits perfectly with the distinctive shape of the case.
The other steel and gold models in the Longines DolceVita collection are available in four sizes. The choice also includes a white dial with Arabic numerals and indices, a "flinque" silvered dial with blue Roman numerals or a white mother-of-pearl dial set with diamonds. The steel and rose gold versions are also available with a white mother-of-pearl dial with arabesque numerals. Like the rectangular case in steel and gold, the bracelet also combines the brilliance of steel with the soft warmth of gold. Various models in this line are set with diamonds. All the timepieces are fitted with a quartz movement.
The three Longines Ambassadors of Elegance, Oscar winning Actress Kate Winslet, Bollywood star Aishwarya Rai Bachchan, and the beautiful Asian actress and model Chi Ling Lin play the leading roles in an advertising spot for the Longines DolceVita collection which is a contemporary interpretation of the la dolce vita. The film cleverly combines the unique atmosphere of the streets of Rome with the natural elegance of its three stars.
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