Jaeger-LeCoultre - Unique Travel Time
WORLDTEMPUS - 22 November 2012
I'm not sure what's more exciting: the 500-square-meter Jaeger-LeCoultre boutique on Place Vendôme - a retail location par excellence - or the new Duometre Unique Travel Time introduced in honor of the exquisite shop's official opening.
Despite the current overload of boutique opening news announced by prestigious brands around the world these days, I would advise you to at least have a look at this one before you pass judgment. This exceptional space represents not only the largest Jaeger-LeCoultre boutique in the world, but also the largest boutique on Place Vendôme, often lauded as the world's premier retail destination. As Jaeger-LeCoultre CEO Jerôme Lambert said, "Luxury needs an address on Vendôme; either you are there or you are not." Jaeger-LeCoultre was able to secure house number 9 in addition to house number 7 (where the boutique was already located) in order to make the increase in space. The building is from the seventeenth century and was designed by Jules Hardouin Mansart - Louis XIV's favorite architect, who responsible for baroque buildings in Paris such as the Invalides and the magnificent extensions of Versailles.
As the flagship store, this Jaeger-LeCoultre shop is kept stocked with all of the complicated delicacies that collectors and connoisseurs long to see. Even if it is not possible for the visitor to necessarily take one of the highly limited, collectible, complicated editions right home, he or she will at least have the ability to inspect it personally, try it on, and learn about its functions. Since reopening, the friendly, multilingual, knowledgeable staff reports has served close to 300 people per day. "There has been better traffic since the boutique was enlarged," Lambert added.
Watch for the occasion
Spectacularly, Jaeger-LeCoultre introduced a new addition to the Duometre line in honor of the reopening, which took place on Tuesday evening and was attended by brand ambassador Diane Kruger and actress Jaeger-LeCoultre fan Catherine Deneuve along with a number of local French personalities.
If ever there was a movement predestined to be used in a dual-time-zone watch, it is without doubt the dual wing design of the Duometre line. "The dual wing style has opened new doors for us," Lambert continued.
For the first time on a world time watch, the wearer can adjust the travel time zone to the nearest minute, thus allowing travelers to adjust the time-zone display to all continents and countries, regardless of the oddity of the time difference: a full hour, a half hour, or even a quarter hour. If the wearer is in his or her own time zone, the second time zone can obviously be set to any personal time to the nearest minue - which makes it uniquely the wearer's own choice, and gives him or her "the liberty to create," as Lambert said.
Available solely in a 100-piece limited edition in a 42 x 13.65 mm white gold case, the finely grained, silver-colored dial boasts a large globe in relief at the 6 o'clock position and two red numerals at 7 and 9 o'clock (jump hour), which pay tribute to the address of Jaeger-LeCoultre's Vendôme boutique. This timepiece will only be available for purchase at the Paris boutique.
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[Rating:(5 / 5 stars)]
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