Best Longines Quartz Replica, Luxury Watches Longines Quartz

Longines La Grande Classique 33 Quartz Gold Diamond (L4.691.7.32.2)

I bought the Longines La Grande Classique Watch so can get the date and time instantly. Part of misses older technology. After examing the watch I was impressed with the workmanship that went into making this watch. The wrist band is lager than my wrist, so I need to bring it to a watch shop to have some links removed.

---- [Rating: 5 / 5 stars]

Review by Rebecca Curcio, From Canada St-lin Laurentides

Longines Master Collection Chronograph Calendar Pink Gold Bracelet (L2.673.8.78.6)

I have been looking for a dressy silver watch forever and this one is great, it has the look of dressy, but the price of everyday.

---- [Rating: 5 / 5 stars]

Review by janie handler, From Saudi Arabia Riyadh City

Longines Master Collection Chronograph (L2.759.4.51.6)

Pretty Longines Master Collection watch, it's very amazing, I will buy it again!

---- [Rating: 5 / 5 stars]

Review by Ramiro Velez, From France Saint Raphael

For almost a century, chronographs have been the core concern and primary passion of Eberhard & Co. Much like its La Chaux-de-Fonds headquarters inaugurated in 1907, an imposing building that towered over the centre of the watchmaking town for several years, the brand has historically been a dominant force in the production of this type of timepiece. In 1919, it launched the first wrist chronograph, and then in 1938 the first chronograph to feature an hours counter, followed the next year by the first chronograph enabling double timing by means of a new "split-seconds" device. In the wake of the quartz crisis, Eberhard & Co. remained as passionately dedicated as ever to this watchmaking genre, since it was the first back on the market with a mechanical chronograph.

During World War II, Eberhard & Co. with its Magini System watch, a split-second chronograph, was one of the two watch industry protagonists - along with Longines - contributing to a feat accomplished by the Italian air force: a secret flight from Rome to Tokyo and back achieved thanks to these two timepieces. During the latter half of the 20^th century, Eberhard & Co. launched several chronograph collections including the famous Extra-Fort, Contograf and Tazio Nuvolari lines.

Eberhard & Co. kicked off the 21^st century with another world-first, this time not on a technical level but rather in terms of design. Released in 2001, the Chrono 4 pioneered a new dial counter layout. Instead of previous arrangements involving counters at 3, 6 and 9 o'clock, and sometimes a fourth at 12 o'clock, this model featured four horizontally aligned counters. This patented design echoes that of racing car dashboards and has become an unmistakable signature feature of the Eberhard & Co. brand. 

30-minute and 12-hour chronograph counters, along with 24-hour and small seconds subdials, compose the line of four displays on the Chrono 4 model. Working on an ETA 2892 base calibre, the brand's makers developed the Eberhard & Co. system that lends a particularly dynamic touch to the functions of this sporty timepiece, complemented by the date at 12 o'clock and a tachymetric scale.

The Chrono 4 collection is interpreted in several sizes. The original 40mm model was enlarged to "Grande Taille" (43mm) and "Geant" versions respectively introduced in 2008 and 2010. While most of them have a steel case that underscores their sporting style, the 40mm models also come in pink gold. They feature a white, black or blue dial with tone-on-tone or contrasting counters and subdials, along with raised rims, luminescent hour-markers, dagger-shaped hands and a choice between a steel bracelet and a leather or rubber strap.
The Grande Taille steel models with a rubber strap are distinguished by rubber inserts on the screw-lock crowns and several versions are enlivened with colourful accents (counter hands, hour-markers, the tips of the hours and minutes hands), while a limited edition commemorating the 10^th birthday of the collection is recognisable by its large red Roman X numeral. .

The "Geant" versions stand out with their sturdy 46mm steel or titanium case, water-resistant to 200m and topped by a unidirectional rotating bezel. Last but not least, the line is topped in fierce style by a "Full Injection" limited edition: a dark carbon-coated steel colossus with an ultra-dynamic rubber strap, while nonetheless flaunting the elegance of a dial adorned with a Côtes de Geneve motif.

After inventing in-line counters, Eberhard & Co. came up with the idea of pivoting its counters to appear in a vertical line - and this time in a tonneau-shaped rather than a round case. 2005 thus witnessed the emergence of the surprising Chrono 4 Temerario with its counters arranged in a column on the right-hand side of the dial. This model also featured a patented access system to the crown, which opens by a lever hidden on the back of the case at 12 o'clock. 

The Chrono 4 collection is also enriched with Bellissimo creations that certainly live up to their name. These less sporty-looking models come with a slimmer 40mm case and more discreet pushpieces. The traditional white, black or blue dials are joined by an innovative new apricot shade that gives a distinctively vintage look to that particular variation, and all are graced with applied rhodiumed Roman numerals and cut-out hands. For the first time in the Chrono 4 collection, the Belissimo Vitre interpretations are fitted with a sapphire crystal caseback revealing the self-winding calibre. And finally, the luxurious Coeur Vitre version boasts a movement adorned with sophisticated hand-crafted decorations.

The Prix de Diane Longines, the world's top race for fillies, offered last week-end a spectacular sporting rendezvous at the Chantilly racecourse. Lanfranco Dettori on Star of Seville won the coveted title of this top-level flat race day in front of more than 45'000 spectators.

Longines was associated with this event as Title Partner, Official Timekeeper and Official Watch. Longines Ambassador of Elegance Aishwarya Rai Bachchan was present at Chantilly and awarded Sandra Challal with the "Mademoiselle Diane par Longines" prize for her outstanding style.

The Longines Future Tennis Aces tournament, organized by the Swiss watch brand for the 6th consecutive year, was rounded off last weekend with the victory of Xiaofei Wang (China) against Jack Pinnington-Jones (United-Kingdom). Both players took then part to an exhibition match with Arnaud Clement, patron of this year's tournament and Michael Llodra. In addition, Xiaofei and Jack were presented with a Longines watch, a trophy as well as an annual bursary until their 16th birthday from the hands of Juan-Carlos Capelli, Vice-President and Head of International Marketing of Longines and Jean Gachassin, President of the French Tennis Federation (FFT). The young Chinese winner had also the great honor to do the coin toss for last Sunday's (31st of May) second match, on the Philippe-Chatrier court.

The Prix de Diane Longines launching has taken place on 19 May, 2015, in the heart of the Bois de Boulogne. As Title Partner, Official Timekeeper and Official Watch, Longines joined France Galop to unveil the program of the 2015 edition.

The highlights of the day are the nine races including the Prix de Diane Longines, the world's top race for fillies, held during the afternoon on the Chantilly Racecourse. Longines will renew the Prix Longines Future Racing Stars where talented young jockeys from all over the world compete.
Moreover, amateur riders of the FEGENTRI (International Federation of Gentlemen and Lady Riders) will compete for the Prix de La Reine Marie-Amelie Longines.

Actress and former Miss World Longines Ambassador of Elegance Aishwarya Rai Bachchan will be present at Chantilly. She will be presenting the "Mademoiselle Diane par Longines" award during the afternoon to a young lady chosen for her outstanding elegance.
The venue of Aishwarya Ray Bachchan coincides with the launch event of the renewed Longines DolceVita collection, which will be garden party thrown by the Swiss watch brand in Chantilly on Saturday 13 June. The Official Watch of the Prix de Diane Longines is a new Longines DolceVita watch cased in steel, decorated with diamonds and featuring a silver-coloured "flinque" dial adorned with painted Roman numerals.
Finally, on Friday 12, Longines and the Fondation de Chantilly will inaugurate the temporary exhibition of artistic and historical photography called "Turf", which relates to the world of horse racing.

Today, Longines draws on its rich watchmaking history and reissues a a divers watch dating back to 1967, a copy of which is kept in the Swiss watchmaker's museum in Saint-Imier.
The divers watches of the time borrowed the pilot watch system, in particular their notched rotating bezel with divisions in minutes. This device makes it possible to calculate the length of the dive. The tachymeter scale of the internal flange is used to calculate the speed of the diver: the chronograph must be triggered at the starting point and stopped once the distance of one kilometre is completed. The hand will indicate the average speed.

With a diameter of 42 mm, The Longines Heritage Diver 1967 case houses a self-winding L688.2 movement. This chronograph features a completely original design, reflecting the model that inspired it. It's silver-coloured asymmetrical counters stand out against the black opaline dial.

The bordeaux graduated bezel and silver-coloured tachymeter scale of this model add elegant touches of colour to the overall piece. In the spirit of divers watches, the hands and hour markers are coated in Super-LumiNova® while the back and crown of the piece are screwed to ensure water resistance of up to 30 bar. The watches are fitted with a steel bracelet, black leather or rubber strap. An engraving of a diver adorns the caseback as a reminder of the first divers watches produced by Longines.
 

Longines was proud to present the Conquest Classic Moonphase, dedicated to its passion for equestrian sports, during the 2015 Longines Hong Kong Masters. This edition of the event was held from February 13th to 15th at AsiaWorld-Expo. The Swiss watch brand has been the Title Partner and Official Timekeeper of this prestigious event since its first edition in 2013.
The Longines Hong Kong Masters is part of the Masters Grand Slam: a series of indoor equestrian events which attract the best horse riders in the world to take part in exceptional competitions held in Asia, America and Europe

On Friday, Julien Epaillard on Pigmalion du Rozel won the Longines Speed Challenge, while Scott Brash on Hello Annie secured the second place and Gerco Schröder on Glock's Prince de Vaux was third. Sunday was marked by the win of John Whitaker on Argento, followed by Henrik von Eckermann on Gotha FRH and Simon Delestre on Ryan des Hayettes, in front of Longines Ambassador of Elegance Aaron Kwok at the Longines Grand Prix. All winners were honoured by receiving elegant Longines watches from the hands of Mr. Walter von Känel, President of Longines.

Longines and the International Federation of Horseracing Authorities (IFHA) have announced that the 2014 Longines World's Best Racehorse Ceremony will be held on 20 January 2015 in London, England, at the hotel Claridge's. The ceremony will honour the top highest rated horses in the Longines World's Best Racehorse Rankings.
This marks the second Longines World's Best Racehorse Ceremony, following the inaugural event held in December 2013 during the gala dinner of the Longines Hong Kong International Races.

For 2013, Black Caviar (AUS) and Treve (FR) were honored as the world's co-highest rated racehorse. Just A Way (JPN) has led the rankings for the majority of 2014 on the strength of his dominant triumph in the G1 Dubai Duty Free Stakes.

The trophy of the Longines World's Best Racehorse is a crystal vase named Equus. Every year, it is engraved with the name of the Longines World's Best Racehorse and the representative of the winner is presented with an elegant Longines watch. In 2015, a Conquest Classic timepiece, dedicated to Longines' passion for equestrian sports, will be given.

The date of the ceremony will also mark the unveiling of the full Longines World's Best Racehorse Rankings and European 2-year-old classifications for 2014.

To invite the best horse riders to compete in fourteen of the most beautiful cities around the world: that's the heart of the Longines Global Champions Tour. In 2013, Longines and this prestigious show jumping trial series concluded a long-term partnership. The Swiss watch brand has also become the Official Partner and Timekeeper for the Longines Global Champions Tour, thus opening up a new chapter in the history of equestrian sport. This agreement illustrates the seriousness of Longines' dedication to five-star outdoor show jumping events and perfectly represents the values and traditions shared by both parties.

On Saturday 15 November 2014, Rolf-Göran Bengtsson on Casall Ask won the Longines Global Champions Tour Grand Prix of Doha, one of the highlights of this stage. He therefore received an elegant Longines watch.
As the Doha leg marked the end of the season, the results obtained by the riders enabled the establishment of the final 2014 overall Longines Global Champions Tour Ranking classification. Scott Brash (UK) was declared winner of the Longines Global Champions Tour 2014, while Rolf-Göran Bengtsson (Sweden) arrived second and Ludger Beerbaum (Germany) third. To honour their successes, all three received distinguished Longines watches from the hands of Mr. Charles Villoz, Vice President of Longines.
 

The start of the new Alpine skiing season is the opportunity for Longines to unveil the name of its new Ambassador of Elegance, American alpine skier Mikaela Shiffrin. The young athlete is the winner of the « Longines Rising Ski Stars » for the 2012/2013 and 2013/2014 seasons, a prize awarded to the best female skier under the age of 21 who competes for the FIS Alpine Skiing World Cup. Her achievements also include a World Championship title in 2013 and two crystal globes in her specialist discipline: slalom.

Longines has been the Official Partner and Timekeeper for the FIS World Cup Alpine Skiing races since 2006. The Official Watch of the season will be a one hundredth of a second chronograph, the Conquest 1/100th Alpine Skiing, specially created
for professional Alpine skiers as well as fans of this discipline. This model measures time at multiple intermediaries and has an intuitive analogue display that shows the time to one hundredth of a second using a specific hand. All of this is possible thanks to the latest generation of quartz movement developed exclusively for Longines.

Last Friday saw the launch of the 2014/2015 Alpine skiing season, which for Longines will be characterised by youth. The brand offers its support to the best up-and-coming Alpine skiers through the Longines Future Ski Champions race, which will take place
in Val d'Isere in December. This year the focus will be on the female skiers for this unique competition. Each will be hoping to be crowned champion for 2014 and to take home a Longines watch as well as a trophy.

With the same purpose in mind, Longines will also be organising, for the third year running, the Longines Rising Ski Stars prize, awarded to the best female skier under the age of 21 and the best male skier under the age of 23 who compete for the FIS Alpine Skiing World Cup. At the end of the 2014/2015 season, the two winners will each receive a Longines watch, a trophy and a cheque for CHF 20,000.

The launch of the new Alpine skiing season was also an opportunity for Longines to unveil the name of its new Ambassador of Elegance, American alpine skier Mikaela Shiffrin, two-time winner of the « Longines Rising Ski Stars » prize. The talented athlete was also World Champion in 2013 and won two crystal globes in slalom.

Finally, the Swiss watch brand announced the renewal of its long-term partnership with the FIS, for which it has been the Partner and Official Timekeeper since 2006.

The Official Watch of the season will be a one hundredth of a second chronograph, the Conquest 1/100th Alpine Skiing.

Longines continues its tradition as timekeeper for equestrian sports and unveils a new model to add to its Conquest collection, the Conquest 1/100th Horse Racing, a silver faced range of the Conquest 1/100th.

Longines, timekeeper for sporting performances since the end of the 19th Century, is launching a new line of watches that have been specially created for sports which require high precision timing. The Conquest 1/100th series responds to the needs of athletes, professionals and sports fans, besides many others, since it measures multiple intermediary times and has an intuitive analogue display that shows the time to
one hundredth of a second using a separate hand.

The Conquest 1/100th Horse Racing chronograph, which keeps time to one hundredth of a second, features a new unique quartz movement, the L440. This new model includes a microcontroller with a flash memory that allows the watch to be reset instantly and allows intermediary times to be recorded. With a diameter of 41 mm, this bright steel model has a silver face that displays hours, minutes, small seconds at 6 o'clock, the date and other
chronographic functions: a central seconds hand, a 30-minute stopwatch at 2 o'clock and a 12-hour stopwatch at 10 o'clock. The hand in red displays time to one hundredth of a second and is the watch's crowning glory at the centre. The model is also fitted with a
steel bracelet and a butterfly clasp.

As the Official Partner of the International Gymnastics Federation (FIG), Longines was the Official Timekeeper for the 45th Artistic Gymnastics World Championships, held in Nanning, China. During this world class event, the brand awarded the Longines Prize for Elegance to Kohei Uchimura (Japan), winner of the all-around title for the fifth year in a row and Yao Jinnan (China), silver medalist in the team competition. In addition, Longines Ambassador of Elegance Aaron Kwok came to congratulate the Chinese men's team on delivering a brilliant performance and winning the World Championships title.

Set up in 1997, the Longines Prize for Elegance is aimed at honouring the most elegant and charismatic sportswomen and men. Apart from purely technical considerations, the criteria applied by the jury are based on grace, harmonious movement and emotion during the performances. The winners of the Longines Prize for Elegance received a trophy, a Longines watch, as well as cheque worth US$ 5,000.

Symbolising the contemporary elegance of the brand, the Conquest Classic collection highlighted this important international competition in Nanning. Housing a mechanical calibre, the Official Watch of the event displays a white mother-of-pearl dial and 12 diamond indices. This magnificent timepiece in steel and rose gold cap is the perfect illustration of the famous Longines slogan: "Elegance is an attitude".

Longines first became involved in gymnastics in 1912, when it launched an innovative electro-mechanical timing system. For over twenty years the brand has been the official partner and timekeeper for artistic and rhythmic gymnastics competitions organised by the International Gymnastics Federation.

The Longines and IFHA International Award of Merit 2014 was awarded to Alec Head at a ceremony in Paris on 6 October 2014. The Frenchman, a leading figure in his country's horseracing industry, has enjoyed enormous success as a jockey, trainer, owner and breeder over the course of a career spanning several decades.
The trophy, accompanied by an elegant Longines watch, was presented to Mr Head by Mr Juan-Carlos Capelli, Vice-President and Head of International Marketing at Longines, and Mr Louis Romanet, President of the IFHA, during a ceremony specially held to mark the occasion.

Longines is the Official Partner and the Official Watch of the IFHA, as well as the Title Partner in the Longines World's Best Racehorses Rankings. Once a year the Longines and IFHA International Award of Merit is awarded, paying tribute to the career of a figure from the horseracing world.

In order to mark this outstanding collaboration that contributes so much to the prestige of horseracing, Longines has presented IFHA with a Longines Equestrian Lepine timepiece.
This rose gold pocket watch, dating from 1927 and re-issue, has been produced in a highly exclusive limited edition to mark the Year of the Horse, and reflects the Swiss watch brand's passion for equestrian sports.This model pays tribute to this legendary animal that is the embodiment of not only prestige, but also elegance and performance, two values close to the heart of the brand known by its winged hourglass logo.

Longines has a longstanding partnership with the International Gymnastics Federation (FIG) and is the Official Partner and Timekeeper of the 33rd Rhythmic Gymnastics World Championships 2014.

Especially in gymnastics, movement is a challenge requiring not only flawless execution, but also intangible grace, beauty and harmony known as "elegance". As the Official Partner and Timekeeper of the 33rd Rhythmic Gymnastics World Championships 2014 in Izmir, Longines presented the Longines Prize for Elegance, for which all participants in the individual all-around finals held on Friday September 26th were nominated. The gymnasts under consideration for the prize were evaluated according to a number of complementary criteria.

Set up in 1997, the Longines Prize for Elegance takes the form of a trophy representing a gymnast in movement created especially for Longines by the Swiss artist Jean-Pierre Gerber. In addition, the proud winner Yana Kudryavtseva received a cheque worth US$ 5,000 and an elegant Longines timepiece. The Official Watch of the 33rd Rhythmic Gymnastics World Championships was a Conquest Classic model in steel and rose gold, featuring a white mother-of-pearl dial set with 12 diamond indices.

Yana Kudryavtseva, newly-appointed Longines Ambassador of Elegance, did not miss the opportunity in Izmir to demonstrate once again that she is one of the best rhythmic gymnasts of her generation.

Longines first became involved in gymnastics in 1912, when it launched an innovative electro-mechanical timing system. For over twenty years the brand has been the official partner and timekeeper for artistic and rhythmic gymnastics competitions organized by the International Gymnastics Federation.

On 14 June in the Grand Stables of the Princes of Conde, on the Chantilly domain, a jury including Longines Ambassador of Elegance Kate Winslet paid tribute to women who have dedicated their careers to the equine cause.

Sylvie Robert picked up the award for her contribution to the development of equestrian sport in Europe after the success of this year's Longines FEI World Cup Jumping in Lyon, for which she was in charge of the organisation.

Criquette Head-Maarek was awarded her prize in recognition for her contribution to the development of training and looking after a racehorse. Last year, her filly Treve was named World's Best Racehorse and ranked first in the Longines World's Best Racehorse Rankings at the end of the season.

Jing Li was recognised for her contrbution to the development of equestrian sports in Asia, and China in particular. She organised the first showjumping competitions with international riders in China, the Longines Equestrial Beijing Masters held at the Beijing Olympic stadium.

Bo Derek was honoured for her efforts in regards to equine welfare and safety in the United States, having worked closely with the Animal Welfare Institute and as an ambassador for the Breeder's Cup World Championships.

The Longines Ladies Awards are just one example of the brand's b involvement in the equestrian world, which dates back to 1878, when the company produced a chronograph engraved with a horse and jockey. 

On 5 May 1954, Longines registered the name "Conquest" with the Swiss Federal Intellectual Property Office. Appreciated as much for their precision as for their design, the first pieces in this line immediately won the hearts of the general public. The name Conquest was soon associated with timing great feats, notably for calculating the speed record for crossing the Atlantic. 

The word "Conquest" is inscribed on the dials of the Conquest Heritage 1954-2014 watches in the original typeface as a reminder of those watches that have survived through the ages and retained their contemporary and classical beauty. The first version, available in steel, yellow gold or rose gold, has the same silvered dial decorated with a sun-burst motif as the very first Conquest model dating from 1954. The second version in yellow gold is fitted with a gilded dial. This model is a reinterpretation of one that was presented at the time as "the new jewel in the proud Conquest line".

As with the original models, the case back of these re-issues is decorated with a gold and enamel medallion. This distinctive feature - the "gold seal of Longines quality" - was a guarantee of quality specific to the original Conquest line. There are two versions of the medallion: that used for the models in gold is in the form of a constellation and that used for the models in steel represents a fish. Fitted on a black alligator strap, the Conquest Heritage 1954-2014 models are all numbered. The exclusive versions in gold are limited to 60 pieces only and the series of steel models is limited to 600 pieces only.

Longines was proud to return to Hong Kong for the second year as Title Partner and Official Timekeeper of the Longines Hong Kong International Races. This race day is one of the most prestigious in the international calendar with four international group 1 races. Around 70'000 race-goers were present at Sha Tin Racecourse to witness great moments of sport. It was the ideal day to discover the models of the Conquest Classic collection, a line of watches dedicated to equestrian sports and representing Longines' long watchmaking tradition.

Longines Ambassador of Elegance and horse lover Aaron Kwok Fu-Shing participated in the excitement of the four Group 1 races and witnessed the victory of Akeed Mofeed with jockey Douglas White in The Longines Hong Kong Cup (2000m). Dominant under jockey Zac Purton triumphed in the Longines Hong Kong Vase (2400m) whereas Lord Kanaloa ridden by Y. Iwata won the Longines Hong Kong Sprint (1200m). As for the Longines Hong Kong Mile (1600m), it was won by Glorious Days under jockey Douglas White. All the winning owners, trainers and jockeys have been presented with Longines timepieces by Mr. Aaron Kwok Fu-Shing, Longines Ambassador of Elegance, Mr. Walter von Känel, President of Longines, Mr. Kevin Rollenhagen, Managing Director of The Swatch Group Hong Kong, Mr. Juan-Carlos Capelli, Vice President & Head of International Marketing of Longines and Ms. Karen Au Yeung, Vice President of Longines Hong Kong.

True to its motto "Elegance is an attitude", the brand awarded the Longines Prize for Elegance to Sherie Legrix, appointed most elegant lady of the day at Sha Tin Racecourse.

The Official Watch of the Longines Hong Kong International Races is a model of the Conquest Classic line. With a diameter of 40 mm, this model in steel and rose gold, houses the mechanical caliber L619. Its silvered dial is set with 3 arabic numerals and 9 applied indices with Super-LumiNova® and displays the hours, the minutes and the seconds as well as the date at 3 o'clock. This timepiece is water-resistant to 5 bar and its screw-down case back is fitted with a sapphire glass.

2013 Longines World's Best Racehorse

As the Official Partner of the International Federation of Horseracing Authorities, Longines had the pleasure to present the Longines World's Best Racehorse Ceremony during the Longines Hong Kong International Races Gala Dinner.

This title honours the three world's best racehorses of the year according to the Longines World's Best Racehorse Rankings. The ratings are based on the performance of horses in elite races. This year, two horses are placed equal first with 130 points: the Australian filly Black Caviar, undefeated in 25 races, and Trêve, the 3 years old French filly, who won the Prix de Diane Longines and the Qatar Prix de l'Arc de Triomphe in 2013. They are followed by the American gelding Wise Dan, with 129 points.

The trophy of the Longines World's Best Racehorse is a crystal vase named Equus.

Longines Singapore Gold Cup 2013 returned for its fourth edition with Mr. S.R Nathan, former Singapore President, as the guest-of-honour. This year marks the renewal of the partnership between Longines and Singapore Turf Club for the Singapore Gold Cup.  With a S$1.35 million prize purse, the Longines Singapore Gold Cup is one of the most prestigious races in the region. Tropaios and jockey Tommy Berry were the first to dash past the finishing line, joining the realms of local racing legends immortalized by their triumphs in the high profile race. 
Conquest Classic Collection's timepieces were also awarded to the winning jockey, Mr. Tommy Berry, the trainer, Mr. Michael Freedman and owner, the China Horse Club respectively to recognize their merits. Longines continued the tradition of designating the Longines Singapore Gold Cup day as an annual Charity Race Day since they took on the title partnership in 2010. This year, Longines has pledged the total amount raised during this luncheon to the Community Chest, which supports 83 charitable organisations to help over 300,000 people. Items that were auctioned off included a variation of hand-blown colored glass horses and a limited edition watch from La Grande Classique de Longines donated by Longines. Award-winning Cultural Medallion Artist, Mr. Ong Kim Seng, contributed a watercolour painting and Singapore Turf Club also chipped in with an exclusive usage of their corporate box where guests can enjoy a private view of the racing action.
Mr. Juan-Carlos Capelli, Vice-President of Longines and Head of International Marketing commented: "Longines is honoured to be partner of the Singapore Turf Club and to present the Longines Singapore Gold Cup for the fourth time. This event and the charity activities connected with it are totally in line with our core values of tradition, elegance and performance". Longines recently launched the Conquest Classic series in Singapore, a timeless collection for the world of horse-racing to be worn amidst the excitement of the parade rings. Conquest Classic is a tribute to the chronographs produced from 1881 on for race-goers and jockeys in New York. True to the brand's values of elegance, tradition and performance, this new collection of models, all fitted with self-winding calibres, is at the same time totally contemporary and perfectly timeless. 
 

Saint-Imier / Dublin, 20th August 2012 - To round up the Nations Cup, the Swiss watch brand, which celebrates this year its 180th anniversary, awarded this distinction at the Dublin Horse Show, the final stage of the Longines Press Award for Elegance. Longines would like to congratulate them on their distinctive elegance as well as on their exceptional sporting performance throughout the 2012 Nations Cup season. Carsten-Otto Nagel (GER) won The Longines International Grand Prix of Ireland. Dermott Lennon (IRL) was named Longines Best International Athlete and also received the title of Best Irish Athlete.
Longines is proud to have served for the seventh consecutive time as official partner, timekeeper and title sponsor of The Longines International Grand Prix of Ireland at the Dublin Horse Show.

Among the best performing riders throughout the six previous CSIO events (La Baule, Rome, St. Gallen, Rotterdam, Falsterbo and Hickstead), Penelope Leprevost (FRA) on Mylord Carthago*Hn and Pius Schwizer (SUI) on Verdi III convinced the international jury of equestrian experts most with their incomparable elegance at the Dublin Horse Show.

Both riders have been awarded yesterday with the 2012 Longines Press Award for Elegance receiving a trophy, a set of Longines watches and a cheque for 20,000 Swiss francs.

Penelope Leprevost said she was honoured to receive this year's Longines Press Award for Elegance and Pius Schwizer added: "I always try to think about a good and elegant performance when I ride. I am happy if others see it the same way and I'm delighted to win the Longines Press Award for Elegance for the second time!" Under a mostly sunny sky, the Dublin Horse Show was very successful. Carsten-Otto Nagel (GER) has won the last Grand Prix Longines of the season and the titles of Longines Best International and Irish Athlete have been awarded to Dermott Lennon.

Worldtempus - 12 March 2012

Tissot sold more than three million watches in 2011 and Swatch Group colleague Longines passed the one million mark in 2011. In other words, these two Swatch Group companies comfortably perch on many wrists around the world, not the least of whom are located in China - which undoubtedly is these two brands' biggest single market.
The tactile success
"13 years ago Mr. Hayek asked who wanted to produce a tactile watch, and I was the only one who raised my hand," Tissot CEO Francois Thiebaud said.
The tactile watch, of course, is the highly successful T-Touch, a multifunctional watch that has been a pearl of the Tissot collection since its launch in 1999. "I am a private pilot myself and enjoy a multifunctional watch," Thiebaud revealed. "I had no doubt about the success of this kind of technology put into a wristwatch"

No regrets
"The T-Touch collection today accounts for more than 250,000 pieces of our annual sales," Thiebaud revealed, clearly not regretting his choice of production at the fateful Swatch Group meeting 13 years ago.
The success of the T-Touch, however, is not the only reason why he is all smiles. The company he captains experienced a sales increase of 45 percent from 2009 through 2011 - years in which many other brands struggled. This primarily occurred thanks to the huge demand from Chinese clients buying both from their mainland retailers and foreign outlets when traveling.
With an average price of 200-500 Swiss francs, Tissot offers both classic Swiss timepieces and innovative, sporty watches such as the T-Touch. Thiebaud and Tissot must be doing something right since one in five exported Swiss watches is a Tissot. "We sold 3.4 million watches in 2011 and I expect to sell four million watches in 2012," Thiebaud smiled.

Understanding the Chinese
How did Tissot become so hugely popular in China? We asked Longines CEO Walther von Känel, one of the most experienced and respected CEOs in the Swiss watchmaking industry, attending his 37th Baselworld.
"Longines sent its first invoice to Chinese clients back in 1867. Our history with the Chinese market goes way back. I visited China for the first time in 1971 and made business directly with the government. A few years later, the first Chinese delegation visited Switzerland," von Känel explained his first acquaintance with the largest consumer of Swiss watches today.
"In the 1980s, we opened our first representative office in mainland China (including Omega and Tissot --ed). Doing this gave us the opportunity to study the culture and get to know the Chinese customer up close," von Känel explained. "Understanding local culture is essential for any sale."

One million watches
Longines produces watches that are b in the 1000-1300 Swiss franc segment. "We passed one million watches in 2011," von Känel revealed. "That means that we sell 6-7,000 watches a day of sales," he laughed, declining to comment on what markets will come after BRIC.
"Longines is everywhere. Right now in China there's no limit for the next ten years. As long as Longines stays focused and maintains our continuing production and consistent quality and development then we will stay on top of the world. As I tell my colleagues every year, we need to reach the magic numbers and stay positive," von Känel leaned in over the table to emphasize his remark.

As part of The Longines Sport Collection, the Conquest line has been given extra sparkle thanks to the scattering of diamonds. A first glittering model is set with 120 diamonds around the bezel while a second model combines the brilliance of these precious stones with the strength of ceramic. The dynamic beauty of the Ladies Diamond Conquest models, achieved through a marriage of sporty design and glittering diamonds, echoes the fine balance between performance and elegance that characterises the Conquest line. Sporty women who appreciate elegance will find exactly what they are looking for in the new Ladies Diamond Conquest.

The Conquest line is aimed at those women who enjoy sport but are not willing to compromise on elegance. Thanks to the use of diamonds and the innovative combination with ceramic, the new models in this line add a touch of sophistication to the sporty beauty of Longines' range of products. With its delicate balance, the Ladies Diamond Conquest watch is the ideal watch to weapon many sporting occasions; during an equestrian competition, a tennis tournament or while having fun on the ski slopes, but in the same vein it will add a touch of elegance worn for a cocktail party or a formal dinner.

Ladies Diamond Conquest is available in two versions.
The first has a bezel set with 120 Top Wesselton VVS diamonds, with a white mother-of-pearl or a black dial set with 11 diamonds as indices. This glittering timepiece with its sporty elegance is mounted on a stainless steel or a black or white ceramic bracelet. The second version boasts a dynamic beauty which has been achieved by the use of ceramic embellished with 54 Top Wesselton VVS diamonds set around the inside of the bezel and on the dial. The bezel and the bracelet are reinforced by the use of white or black ceramic while the matching dial - white mother-of-pearl or black - completes the appeal of this model. A special version is also available mounted on a steel bracelet. The Ladies Diamond Conquest line now includes thus eight new models.

As with all the models in the line, the Ladies Diamond Conquest has a screw-in back cover while the crown has a lateral protection. These new models are water-resistant to 5 bar and the bracelets have a folding safety clasp. The stainless steel case has a diameter of 35 mm and houses a quartz movement that shows the hours, minutes, seconds and date.

Thanks to their delicate balance between performance and elegance, these robust timepieces are ideal for women who enjoy sport but at the same time appreciate refinement. The Ladies Diamond Conquest models have added a new dimension to the Conquest line thanks to the inclusion of diamonds and the combination of these precious gems with the strength of ceramic.

The famous Swiss watchmaker Longines, with more than 178 years of non-stop craftsmanship, officially opens its third flagship store at The Shoppes at Marina Bay Sands (MBS), Singapore, today. The new boutique finds its rightful place inside what is dubbed as Asia's premium shopping destination.

Longines President, Mr Walter von Känel, and Longines Ambassadress of Elegance, Ms Chi Ling Lin, flew in specially to grace the ribbon cutting. Invited guests included representatives from Longines' new partners in Singapore, the Singapore Turf Club and Community Chest of Singapore as well as the media attending this momentous occasion.

The boutique showcases Longines' innate ability to use the aesthetic purity of a design to bring forth an inviting ambience. Be captivated by the soaring crystal-clear façade bearing the dignified Longines winged hourglass logo that provides an unobstructed view into the boutique. A hexagonal centrepiece in the boutique, formed by six watch towers, highlights Longines' collections whilst the play of light shot from the floor reflected by the ceiling mirror illuminates the core pieces in the showcases. The clean and luminescent white walls create instant freshness, while the curved wall projects seamless integration that is both elegant and charming.

It was a day of double celebration as Longines also announced its landmark collaboration as the Official Partner and Timekeeper of the Singapore Turf Club and the running of the Longines Singapore Gold Cup. To be held on Sunday, 14 November 2010, the S$1.35 million Longines Singapore Gold Cup is undoubtedly one of the richest and most prestigious races in the region. A Longines Admiral Chronograph will also be awarded to the winning owner, trainer and jockey to recognize their triumph.
A charity luncheon to raise funds in support of APSN Chao Yang School, one of the social service programmes supported by Community Chest, will also take place through a private auction on Sunday. Auction items include a Longines PrimaLuna Thousand and One Nights timepiece and six rocking horses embellished with art created by the students of the school and Longines Ambassadors of Elegance, Ms. Chi Ling Lin and Ms. Denise Keller.
For over 178 years, Longines has long established its brand image which equates to elegance, and also firmly focused the brand's core objective on raising global awareness and charity involvements.

Having launched a watch fitted with an exclusive, self-winding chronograph movement with a column wheel which controls the chronograph functions in 2009, Longines has now identified new uses for this exceptional, user-friendly calibre. Longines mandated and paid ETA to develop this brand-new exclusive movement. Under the name of The Longines Column-Wheel Chronograph, these latest models represent an updated version of the timing equipment that Longines has developed over the years.
Longines mandated and paid ETA to develop a brand-new exclusive self-winding movement with a column wheel for a wrist chronograph. The reference number given to the new calibre was L688.2. As part of the continual programme of reviving the mechanical watch that was started at the beginning of the 21st century, this new creation meets the requirements of changing demand with regard to watches as well as the growing popularity of mechanical chronographs and the fascination for traditional horological devices. Column-wheel chronographs correspond to the new taste in watches. As part of the line of timing instruments created by Longines, this calibre constitutes the present-day embodiment of the far-reaching experience in mechanical time-keeping that is the heritage of the famous Swiss watchmaker.
Longines started producing timing equipment in 1878 with a simple 20 line chronograph (reference no. 20H) that had a column wheel that controlled the chronograph functions. Almost all the timing devices designed by Longines following this foray into the world of time-keeping used the same basic concept. Thus the calibres for pocket chronographs designed by Longines, such as the 19CH (1889), the 19.73 (1897), the 19.73N (1909) and the 19.73N fly-back (1922), the 18.72 (1929) or the 24 line calibre designed specifically for sports timing (1939), as well as the brand's movements for wrist chronographs such as the 13.33Z (1913), the famous 13ZN (1946) or the 30CH (1947) all used column-wheel systems to control and activate the chronograph functions, which varied from one calibre to another.
All this timing equipment forms the basis for Longines' historical involvement in timing and the world of sport. At Longines, the mechanical column-wheel chronograph is therefore a traditional and authentic, technical device. The Longines Column-Wheel Chronograph models perpetuate this watchmaking heritage into the 21st century using cutting-edge technology.
Fitted with 27 jewels, the L688.2 movement is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm. The purpose of its column wheel is to control the chronograph functions (start, stop, return to zero). This system, and in particular the column wheel that was designed by ETA's engineers, is exceptionally user-friendly for a mechanical chronograph, requiring only the finest touch to start and stop the mechanism and to reset the hands at zero. The blued steel column wheel is surrounded by the fascinating beauty of a movement which is in fact an updated version of a traditional technical system. In addition to its refined design, the L688.2 calibre reveals a construction designed to meet the demands of timing. Longines has so far created several timepieces as a tribute to this high-tech movement. The combination of these timing features and the re-issue of an elegant, traditional or sporty design results in several The Longines Column-Wheel Chronograph models that are contemporary watches steeped in the great tradition of mechanical timing.

For the first model of The Longines Column-Wheel Chronograph, Longines has used traditional, elegant lines that are reminiscent of the timepieces that formed the basis of the brand's success during the 20th century. This model has a stainless steel or rose gold case with a diameter of 39 mm that houses the L688.2 calibre; the movement can be admired through the transparent sapphire back cover. With its dauphine-style, rose hands mounted on a silvered dial featuring 8 hour symbols, The Longines Column-Wheel Chronograph also shows the date and has a small seconds at 9 o'clock, a dragging 30-minute counter at 3 o'clock and a dragging 12-hour counter at 6 o'clock. This high-tech wrist chronograph is fitted on a dark brown alligator strap.

In the case of the second The Longines Column-Wheel Chronograph model, priority has been given to sleek, classical beauty. The L688.2 calibre is housed in a stainless steel or rose gold case with a diameter of 39 mm and its dauphine-style, rhodium-plated hands are set on a silvered dial featuring 13 hour symbols. With a date, a small seconds at 9 o'clock, a dragging 30-minute counter at 3 o'clock and a dragging 12-hour counter at 6 o'clock, this watch modestly contains a movement that can be admired through the transparent sapphire back cover. It is mounted on a dark brown alligator strap.In the case of the second The Longines Column-Wheel Chronograph model, priority has been given to sleek, classical beauty. The L688.2 calibre is housed in a stainless steel or rose gold case with a diameter of 39 mm and its dauphine-style, rhodium-plated hands are set on a silvered dial featuring 13 hour symbols. With a date, a small seconds at 9 o'clock, a dragging 30-minute counter at 3 o'clock and a dragging 12-hour counter at 6 o'clock, this watch modestly contains a movement that can be admired through the transparent sapphire back cover. It is mounted on a dark brown alligator strap.

The Longines Column-Wheel Sports Chronograph

Finally, the design of the third model focuses on the particular performance of the L688.2. Named The Longines Column-Wheel Sports Chronograph, this robust, sporty timepiece houses the chronograph calibre in a 41 mm diameter, stainless steel case with a screw-in, transparent back cover. This model - designed specifically for performance - has a steel or black or grey ceramic bezel that surrounds a silvered, black lacquered or brushed grey sunburst dial. It is available on a choice of bracelets: stainless steel or stainless steel with central links in black or grey ceramic, or on a rubber strap. With a date, a small seconds at 9 o'clock, a dragging 30-minute counter at 3 o'clock and a dragging 12-hour counter at 6 o'clock, The Longines Column-Wheel Sports Chronograph is a marriage of the beauty of performance and the marvels of cutting-edge technology.
Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 175 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.

L688.2
With its 27 jewels, the L688.2 movement is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism (start, stop, return to zero). This blued steel wheel is part of a work of art that is a stylish update of a traditional technique.

The Longines Column-Wheel Chronograph L2.733.4.72.2_PR1
In the case of the Longines Column-Wheel Chronograph, priority has been given to classical and refined beauty. With its 27 jewels, the L688.2 movement is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm that can be admired through the transparent case back. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. This model has a stainless steel case that surrounds a silvered dial with 13 hour symbols. It displays the hours and minutes with a small seconds at 9 o'clock, as well as the date plus of course the chronograph functions: central seconds sweep, 30-minute counter at 3 o'clock and 12-hour counter at 6 o'clock. The watch is fitted on a genuine dark brown alligator strap. Water-resistant to 30 m.
The Longines Column-Wheel Chronograph L2.733.4.72.2
In the case of the Longines Column-Wheel Chronograph, priority has been given to classical and refined beauty. With its 27 jewels, the L688.2 movement is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm that can be admired through the transparent case back. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. This model has a stainless steel case that surrounds a silvered dial with 13 hour symbols. It displays the hours and minutes with a small seconds at 9 o'clock, as well as the date plus of course the chronograph functions: central seconds sweep, 30-minute counter at 3 o'clock and 12-hour counter at 6 o'clock. The watch is fitted on a genuine dark brown alligator strap. Water-resistant to 30 m.

The Longines Column-Wheel Chronograph L2.742.4.76.2
The design of the Longines Column-Wheel Chronograph has been centred around traditional, elegant lines that evoke the timepieces that contributed to the brand's success throughout the 20th century. With its 27 jewels, the L688.2 movement is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm that can be admired through the transparent back cover. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. This model has a stainless steel case that surrounds a silvered dial featuring a rose "12" in Arabic numerals and 8 rose applied hour symbols. It shows the hours and minutes, with a small seconds at 9 o'clock, the date and of course the chronograph functions: central seconds sweep, 30-minute counter at 3 o'clock and 12-hour counter at 6 o'clock. This model is fitted on a genuine dark brown alligator strap. Water-resistant to 30 m.

The Longines Column-Wheel Chronograph L2.742.8.76.2_PR2
The design of the Longines Column-Wheel Chronograph has been centred around traditional, elegant lines that evoke the timepieces that contributed to the brand's success throughout the 20th century. With its 27 jewels, the L688.2 movement is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm that can be admired through the transparent case back. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. This model has an 18 carat rose gold case that surrounds a silvered dial featuring a rose "12" in Arabic numerals and 8 rose applied hour symbols. It shows the hours and minutes, with a small seconds at 9 o'clock, the date and of course the chronograph functions: central seconds sweep, 30-minute counter at 3 o'clock and 12-hour counter at 6 o'clock. This model is fitted on a genuine dark brown alligator strap. Water-resistant to 30 m.

The Longines Column-Wheel Chronograph L2.733.8.72.2
In the case of the Longines Column-Wheel Chronograph, priority has been given to classical and refined beauty. The 18 carat rose gold case houses an L688.2 calibre, a self-winding movement with a diameter of 30 mm and a height of 7.90 mm, that can be admired through the transparent case back. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. This model has an 18 carat rose gold case that surrounds a silvered dial features 13 hour symbols. It displays the hours and minutes, with a small seconds at 9 o'clock, the date and of course the chronograph functions: central seconds sweep, 30-minute counter at 3 o'clock and 12-hour counter at 6 o'clock. This model is fitted on a genuine dark brown alligator strap. Water-resistant to 30 m.
The Longines Column-Wheel Chronograph L2.742.8.76.2
The design of the Longines Column-Wheel Chronograph has been centred around traditional, elegant lines that evoke the timepieces that contributed to the brand's success throughout the 20th century. With its 27 jewels, the L688.2 movement is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm that can be admired through the transparent case back. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. This model has an 18 carat rose gold case that surrounds a silvered dial featuring a rose "12" in Arabic numerals and 8 rose applied hour symbols. It shows the hours and minutes, with a small seconds at 9 o'clock, the date and of course the chronograph functions: central seconds sweep, 30-minute counter at 3 o'clock and 12-hour counter at 6 o'clock. This model is fitted on a genuine dark brown alligator strap. Water-resistant to 30 m.

The Longines Column-Wheel Sports Chronograph L2.744.4.56.7_PR3
The Longines Column-Wheel Sports Chronograph is fitted with an L688.2 movement that beats at 28,800 vibrations per hour and has a power reserve of 54 hours. The L688.2 movement (ETA A08.231), with 27 jewels, is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm that can be admired through the transparent back cover. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. The black dial, which features a "12" in Arabic numerals, shows the hours and minutes, with a small seconds at 9 o'clock, the date and of course the chronograph functions: central seconds sweep, 30-minute counter at 3 o'clock and 12-hour counter at 6 o'clock. This model has a stainless steel case with a screw-in back cover, and a bezel and crown decoration in scratch-resistant black ceramic plus lateral protection for the crown. It is fitted on a stainless steel bracelet with black ceramic links and a triple folding safety clasp. Water-resistant to 100 m.
The Longines Column-Wheel Sports Chronograph L2.744.4.56.7
The Longines Column-Wheel Sports Chronograph is fitted with an L688.2 movement that beats at 28,800 vibrations per hour and has a power reserve of 54 hours. The L688.2 movement (ETA A08.231), with 27 jewels, is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm that can be admired through the transparent back cover. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. The black dial, which features a "12" in Arabic numerals, shows the hours and minutes, with a small seconds at 9 o'clock, the date and of course the chronograph functions: central seconds sweep, 30-minute counter at 3 o'clock and 12-hour counter at 6 o'clock. This model has a stainless steel case with a screw-in back cover, and a bezel and crown decoration in scratch-resistant black ceramic plus lateral protection for the crown. It is fitted on a stainless steel bracelet with black ceramic links and a triple folding safety clasp. Water-resistant to 100 m.

The Longines Column-Wheel Sports Chronograph L2.743.4.76.6
The Longines Column-Wheel Sports Chronograph is fitted with an L688.2 movement that beats at 28,800 vibrations per hour and has a power reserve of 54 hours. The L688.2 movement (ETA A08.231), with 27 jewels, is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm that can be admired through the transparent back cover. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. The silvered dial, which features a "12" in Arabic numerals, shows the hours and minutes, with a small seconds at 9 o'clock, the date and of course the chronograph functions: central seconds sweep, 30-minute counter at 3 o'clock and 12-hour counter at 6 o'clock. This model has a bezel and case in stainless steel with a screw-in back cover plus lateral protection for the crown. It is fitted on a stainless steel bracelet with a triple folding safety clasp. Water-resistant to 100 m.

The Longines Column-Wheel Sports Chronograph L2.744.4.06.7
The Longines Column-Wheel Sports Chronograph is fitted with an L688.2 movement that beats at 28,800 vibrations per hour and has a power reserve of 54 hours. The L688.2 movement (ETA A08.231), with 27 jewels, is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm that can be admired through the transparent back cover. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. The grey dial, which features a "12" in Arabic numerals, shows the hours and minutes, with a small seconds at 9 o'clock, the date and of course the chronograph functions: central seconds sweep, 30-minute counter at 3 o'clock and 12-hour counter at 6 o'clock. This model has a stainless steel case with a screw-in back cover and a bezel and crown decoration in scratch-resistant grey ceramic plus lateral protection for the crown. It is fitted on a stainless steel bracelet with grey ceramic links and a triple folding safety clasp. Water-resistant to 100m.

The Longines Column-Wheel Sports Chronograph L2.744.4.56.2
The Longines Column-Wheel Sports Chronograph is fitted with an L688.2 movement that beats at 28,800 vibrations per hour and has a power reserve of 54 hours. The L688.2 movement (ETA A08.231), with 27 jewels, is a self-winding calibre with a diameter of 30 mm and a height of 7.90 mm that can be admired through the transparent back cover. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. The black dial, which features a "12" in Arabic numerals, shows the hours and minutes, with a small seconds at 9 o'clock, the date and of course the chronograph functions: central seconds sweep, 30-minute counter at 3 o'clock and 12-hour counter at 6 o'clock. This model has a stainless steel case with a screw-in back cover, and a bezel and crown decoration in scratch-resistant black ceramic plus lateral protection for the crown. Black rubber strap. Water-resistant to 100 m.

1960s: Diamonds-International AcademyDuring the nineteen sixties, no fewer than four Diamond Academy Awards were earned by Longines designs. In addition, Longines won in 1964 the Prix d'Honneur of the Swiss city of Lausanne, part of the events celebrating the Swiss National Exhibition, held every quarter of a century1970s: Golden Rose of Baden-BadenWhen the quartz revolution of the 1970s changed the industry forever, it took some time for designers, and of course their employers, to recover from an "everything is possible" mentality and return to their primary role, creating beauty on the wrist. Longines designers succeeded brilliantly, with Flore Marine (1970), Vagues (1970), Kleopatra (1975) and Volubilis (1978) all winning a prestigious German award, the Golden Rose of Baden-Baden.Design breakthroughs
In 1972, Paris-based French designer Serge Manzon created specially for Longines a series of solid silver watches. Even today, these avant-garde designs remain a source of inspiration for not a few watch manufacturers. One year later, a Longines model called Prototype won the coveted Prize of the City of Geneva award.Technical advances support aesthetic developments
By 1960 Longines set new records with the thinnest electromagnetic watch ever made. Nineteen years later, in 1979, its Feuille d'Or models, fitted with caliber L795, broke the two-millimeter thinness barrier to become the world's slimmest watch, measuring an astonishing 1.98 mm from front to back. The secret: a quartz movement totally integrated into the case.

This summer, Longines announced that the newly crowned European Vault Champion and silver medallist at the World Championships was to become its latest brand ambassador. Ariella can currently be seen in the international advertising campaign for the new Longines PrimaLuna Ladies Collection.
Autumn 2009 has been an exhausting though very rewarding time for Ariella. As always, the young athlete trained diligently and untiringly for the climax of the international gymnastics season - the World Championships in London. Since she sensationally took silver in the vault, the buzz around this young woman has grown ever louder. The first Swiss female gymnast to win a medal at the World Championships found some time in her busy schedule to pay a visit to Longines' headquarters in Saint-Imier.
Ariella was welcomed by Longines President Walter von Känel before good-humouredly answering questions from the waiting media. She then signed autographs for the young members of the local gymnastics club, to their great delight. This was followed by a tour of the Longines' watch and timekeeping museum, as well as its production facilities. At the end of her visit, she chose a watch from the collection "La Grande Classique de Longines", which will accompany her on the road to even greater success.
Although she is only 22 years old, Ariella has already scooped the 2008 Swiss Sports Personality of the Year award. Her talent has delighted the viewing public, and the precision, harmony and elegance of her every movement has won over the professional judges. With her elegance, natural charm, flair and exactness, Ariella perfectly personifies the Longines core values and philosophy of "Elegance is an Attitude".
„My coach has always encouraged me to execute my gymnastic exercises in a precise way, just like clockwork. That's why Longines and I fit together perfectly."
Ariella Käslin.
Longines has long enjoyed close ties with gymnastics, dating back to 1912 when it was the official timekeeper of the Swiss Federal Gymnastics Meet in Basel. During the 80-meter sprint event, it unveiled its new revolutionary electromechanical timekeeping system with start and finish tapes. A world-first, this automatic timing system would mark a turning point in Longines' already longstanding partnership with the world of sport. Thanks to its technological breakthroughs Longines has been the official timekeeper of all artistic and rhythmic gymnastics competitions organised by the "Federation Internationale de Gymnastique" (FIG - the gymnastics world governing body) since 1985. This enduring partnership was bolstered further in 2009 when the FIG extended Longines' contract for an additional four years.