Japanese Longines Quartz Replica, Fake Longines Quartz Watches

Longines DolceVita 22 Quartz Two Tone Pink (L5.655.5.71.7)

I purchased 2 of these watches as gifts. The Longines watch isvery nice. I didn't love it but it was nice. The clasp thatholds the watch band end after it's put on, slips up and down the band so am a little concerned about that feature.

---- [Rating: 5 / 5 stars]

Review by Pamela Dowson, From Lithuania Kedainiu R. Paobelio K.

Longines Conquest Classic Automatic 30 Silver (L2.285.4.76.6)

Longines Conquest Classic Watch is much more shiny than picture. Appears band is leather underneath only and vinyl like on top. Expected leather all around but okay looking watch if you like to shine !

---- [Rating: 5 / 5 stars]

Review by Arimena B, From United Kingdom Oldham

Longines Conquest Blue Dial Automatic Stainless Steel Men's Watch L36764996

Great look and feel. This Longines Conquest Blue Dial Automatic Stainless Steel Men's L36764996 is a very comfortable watch with some fun features. I am not a professional athlete, so it works perfectly. If I were a professional, I would like to see the inter workout / lap HR results, but you can get that with the T6c. There have been a few times the chest strap required some adjustments to read correctly, but ov

---- [Rating: 5 / 5 stars]

Review by ZYNAB HAMED, From Australian Kings Lang

On Friday 13 November 2015, Longines had the honor to present the Longines Rising Star Award to an outstanding young equestrian athlete. This year, the award was presented to British show jumping rider Jessica Mendoza by Juan-Carlos Capelli, Vice-President of Longines and Head of International Marketing. He also awarded her an elegant Longines watch from the new Longines DolceVita collection, which celebrates contemporary elegance and feminity, and is therefore a perfect match for the talented young female athlete.

The recipient of the 2015 Longines Rising Star Award Jessica Mendoza can already look back on an impressive track record at only nineteen years old. In the last twelve months alone, she has won over 10 major competitions and she recently finished second at the prestigious Longines FEI World Cup^TM Jumping in Helsinki. This summer, she also became the youngest British athlete in forty years to compete at the 2015 European Jumping Championships. Thanks to her determination and hard work, Jessica Mendoza is now competing alongside and against the world's most successful show jumping athletes. She is known as being focused, cool under pressure and she is a true role model in the equestrian community.

The FEI Awards were set up in 2009 and are presented each year to individuals and organizations contributing to progress and excellence in equestrian sports - both indoor and outdoor. The Longines Rising Star Award rewards athletes between the ages of 14 and 21 who demonstrate outstanding sporting talent.

The new season of the Longines FEI World Cup™ Jumping Western European League began in Oslo this weekend. Longines, Title Partner, Official Timekeeper and Watch of the series, timed the victory of Penelope Leprevost on Flora de Mariposa. The Official Watch of the competition belongs to the new Longines DolceVita collection, which represents the contemporary elegance of the Longines watchmaking brand worldwide. This lady model is cased in steel, decorated with diamonds and features a silver-coloured "flinque" dial adorned with painted Roman numerals.

The Longines FEI World Cup™ Jumping series gathers each year the world's best riders who compete for the most coveted Longines FEI World Cup™ Jumping Final trophy. The Final will be held next year in Göteborg from March 23-28, 2016, where the very first finale took place 37 years ago. The Western European League presents 11 qualifying rounds at the most popular venues on the international circuit. After the first round in Norway, the series will move to Helsinki (FIN), Lyon (FRA), Verona (ITA), Stuttgart (GER), Madrid (ESP), London (UK), Mechelen (BEL), Leipzig (GER), Zurich (CH) and Bordeaux (FRA).

This event inaugurated the newly named Longines Masters, a series combining the very best sports level with the most elegant lifestyle on a unique staging. During the four days of the event, the guests had the chance to experience exceptional and exhilarating show jumping competitions while also enjoying various social events that celebrated the glamorous Los Angeles spirit.

On the sporting side, Longines gave its name to some highlights of the Longines Masters of Los Angeles: the Longines Speed Challenge on Friday, won by Ireland's Bertram Allen on Quiet Easy 4 and the Longines Grand Prix on Sunday, claimed by Germany's Marco Kutscher on Van Gogh. In the former, the competitors' aim is to achieve the fastest time, knowing that 2 penalty seconds are added for each pole that is knocked down, while the latter celebrates the highest level of show jumping.

The brand also took part on Saturday in the Pro-Am "Style & Competition" for Charity, a class aiming at raising money for charitable organizations in a glamorous atmosphere. In this trial, each team consists of two riders, one from among the world's best professional riders and an "amateur". This year, Longines was supporting Jane Richard Phillips and Hannah Selleck, who competed for JustWorld International. This institution, founded by Jessica Newman in 2003, acts as a catalyst for positive change in the developing world by working with local partner organizations to provide basic education, nutrition, health, hygiene, and vocational programs for children in impoverished communities in Honduras, Cambodia, Guatemala, and Colombia.

The Longines DolceVita line was the Official Watch of the event. Inspired by the Italian sweet life, the "Dolce Vita", it is worn on the wrists of women who know how to make the most of life's simple pleasures. As a tribute to those ladies, Longines has decided to offer a new interpretation of this collection, subtly combining geometric lines with soft curves.

Sunday 4 October 2015, the ten thousands of spectators gathered in the enclosure have been holding their breath until Golden Horn and Lanfranco Dettori were the first across the finish line to carry off the 2,400-metre Qatar Prix de l'Arc de Triomphe. For the fifth consecutive year, Longines had the privilege to measure the performances of the best international jockeys and horses that have been competing against each other on the prestigious Longchamp racecourse.

The Swiss watch brand was also presenting an international Group 1 race, the Prix de l'Opera Longines. This elegant 2000 meter race reserved for thoroughbred fillies and mares aged three years or older was won by Covert Love ridden by Patrick Joseph Smullen.

This unmissable rendezvous of the flat racing season is the perfect occasion for Longines to present the Official Watch of the event, a chronograph in steel from the Conquest Classic Moonphase collection. With a diameter of 42 mm, this model houses a self-winding mechanical chronograph movement. Its silvered dial makes an elegantly contrasting background to the moonphase display.

Involved in equestrian sports for more than a century, Longines is proud to support this prestigious event as the Official Partner and Timekeeper. This week-end will be filled with tradition, elegance and performance, values that are shared by both these high-level races and the Swiss watch brand.

In the context of its partnership with France Galop, Longines is the Official Timekeeper of the racecourses of Chantilly, Deauville and Longchamp, as well as the Title Partner of the Prix de Diane Longines. The Swiss watch brand is also partner of the Qatar Racing and Equestrian Club.

As FEI's Top Partner, Longines is the Official Partner, Official Timekeeper and Official Watch of the CSIO Barcelona 2015 and timed the victory of Team Belgium, made up of Olivier Philippaerts on H&M Armb van de Kapel, Judy-Ann Melchior on As Cold As Ice Z, Jos Lansink on For Cento and Gregory Wathelet on Conrad de Hus, at the Furusiyya FEI Nations Cup^TM Jumping final after several months of intense preparation and thrilling competitions across Europe. The Swiss watch brand is also associated with two other highlights of the event: the Longines Challenge Cup on Friday, won by Team Qatar, and the Longines Cup of the City of Barcelona on Sunday.

Besides, the Official Watch of the CSIO Barcelona 2015 is a lady model of the new Longines DolceVita collection, cased in steel, decorated with diamonds and featuring a silver-coloured "flinque" dial adorned with painted Roman numerals. This timepiece represents contemporary elegance of the Longines watchmaking brand worldwide, which makes it also the perfect illustration of the elegance of this world class competition.

The partnership between Longines and the FEI reinforces the traditional and long-lasting commitment of the Swiss watchmaker in equestrian sports. As part of this partnership, Longines is lending its name to the FEI world ranking for riders participating in the show jumping trials: the Longines Rankings. The brand is the Official Partner of the three indoors series (Western European, Chinese and North American League) and the final of the Longines FEI World Cup^TM Jumping, as well as the outdoors series and the final of the Furusiyya FEI Nations Cup^TM Jumping.

The unique oval shape of the cases, the sophisticated mesh of the bracelets and the refined dials of the different variations are like notes that come together in an impeccably arrangement. Resolutely contemporary, these designs will delight lovers of chic and trendy aesthetics while remaining true to the timeless elegance that characterises the winged hourglass brand.

The eminently feminine case sports an ellipse and sets the tone: this new range will thrill lovers of modern, bold watches. The brilliance of steel, gold and diamonds enhances the refinement of the dials, while the finely crafted bracelets add the finishing touch to the whole piece.

Available in four sizes - XS, S, M and L - the oval steel and diamond-set steel cases of the Longines Symphonette house a quartz movement. The mother-of-pearl hour circle comes with either diamond indexes or with inlaid Arabic numerals. The polished lacquered black dial is adorned with diamond indexes, while the silver-coloured flinque dial features Roman numerals. Mounted on a black alligator strap or sophisticated steel mesh bracelet, these watches are water resistant to 30 meters.

An exclusive rose gold version, available with or without a row of diamonds, sports a mother-of-pearl dial with diamond indexes or inlaid Roman numerals whose pink hands harmoniously match the case.

The draw ceremony for the 6th edition of the Longines Future Tennis Aces 2015 was held on the 28th of May under the attendance of Arnaud Clement, patron for the 2015 edition. The event, hosted by journalist and former French tennis player Sarah Pitkowski, along with Vice-President and Longines International Marketing Director Juan-Carlos Capelli, provided the opportunity to officially introduce the public to the tournament program, organised by Longines since 2010.
This year, 16 young boys under the age of 13 and from 16 different countries will have the opportunity to compete on a court installed at the foot of the Eiffel Tower under conditions identical to those of the Roland-Garros tournament, for which Longines has been the Official Partner and Timekeeper since 2007.

Prior to the tournament, held between May 28 and 30, Longines invited the 16 players to a training camp at the Châtaigneraie Tennis Club - the "Longines Academy" - where they received valuable advice from Remi Barbarin and Julien Boutter, two specialists in the field.

After spending the entire week alongside event sponsor Arnaud Clement, these young champions will enjoy a unique experience, while two finalists will get to take part in an exhibition match in his and Michael Llodra's company. At the end of the tournament, the winner will receive a cup straight from the hands of FFT President Jean Gachassin, along with a watch from Longines. In addition, the two finalists will receive an annual bursary to finance their equipment until their 16th birthday.

Longines Future Tennis Aces 2015 Program
Thursday May 28, 2015 - 10:15 am - 6 pm Eighth final
Friday May 29, 2015 - 10 am - 5 pm Quarter final followed by semi-finals
Saturday May 30, 2015 - 9:30 am - 12 pm Final, followed by exhibition match with Arnaud Clement and Michael Llodra

On Saturday 4 April 2015, Scott Brash on Hello Sanctos won the Longines Global Champions Tour Grand Prix of Miami Beach and was presented with an elegant Longines watch by Mr. Charles Villoz, Vice President of Longines.

This event offered a great opportunity to discover Conquest Classic, a line of Longines timepieces dedicated to the equestrian world. The official watch of the Longines Global Champions Tour of Miami Beach was a lady model in steel from this collection. Set with 30 diamonds, it houses a mechanical calibre and displays a dial of white mother-of-pearl. Just as the entire Conquest Classic line, the screw-down case back of this timepiece is fitted with a sapphire glass.

Inspired by the Italian sweet life, the "Dolce Vita", it is worn on the wrists of women who know how to make the most of life's simple pleasures. As a tribute to those women, Longines has decided to offer a new interpretation of this collection, subtly combining geometric lines with soft curves. The lines of the rectangular case have thus been elongated and arched, some models enhanced with diamonds, to magnify the contemporary elegance and femininity of these new pieces.

Cased in steel, and sometimes decorated with diamonds, the Longines DolceVita collection comes in four dimensions. A silver-coloured "flinque" dial adorned with painted Roman numerals and a black lacquered or white mother-of-pearl dial with diamonds decorates the watches of this line. Slender rhodium-plated or blued-steel hands point to the passing hours and minutes. With their quartz movement, the timepieces are finished by a choice of black, white, grey or red leather straps or by a stainless steel bracelet.

Longines was proud to present the Conquest Classic Moonphase, dedicated to its passion for equestrian sports, during the 2015 Longines Hong Kong Masters. This edition of the event was held from February 13th to 15th at AsiaWorld-Expo. The Swiss watch brand has been the Title Partner and Official Timekeeper of this prestigious event since its first edition in 2013.
The Longines Hong Kong Masters is part of the Masters Grand Slam: a series of indoor equestrian events which attract the best horse riders in the world to take part in exceptional competitions held in Asia, America and Europe

On Friday, Julien Epaillard on Pigmalion du Rozel won the Longines Speed Challenge, while Scott Brash on Hello Annie secured the second place and Gerco Schröder on Glock's Prince de Vaux was third. Sunday was marked by the win of John Whitaker on Argento, followed by Henrik von Eckermann on Gotha FRH and Simon Delestre on Ryan des Hayettes, in front of Longines Ambassador of Elegance Aaron Kwok at the Longines Grand Prix. All winners were honoured by receiving elegant Longines watches from the hands of Mr. Walter von Känel, President of Longines.

Longines, Official Partner and Official Watch of IFHA, and the International Federation of Horseracing Authorities (IFHA) rewarded the performance of the greatest racehorses of 2014 on 20 January 2015 in London, at the hotel Claridge's.

The Longines World's Best Racehorse Rankings are established by international handicappers according to the performance of the horses in elite races.
Rated 130, the Japanese racehorse Just A Way secured first position and was crowned as the 2014 Longines World's Best Racehorse. Fellow Japanese runner Epiphaneia, victor of The Japan Cup in association with Longines was rated second at 129. A unique group of horses were rated 127 and placed equal third; Hong Kong's Able Friend, Great Britain's Kingman and The Grey Gatsby, Irish trainee Australia and two-time South African Horse of the Year Variety Club. The owners of the winning horses were presented with elegant Longines watches from the Conquest Classic collection, a line of refined timepieces dedicated to the equestrian world.

Mr. Akatsuki Yamatoya, owner of Just A Way, received the trophy, a chronograph in rose gold fitted with an exclusive column-wheel caliber, and a replica of the vase of the Longines World's Best Racehorse. The vase of the Longines World's Best Racehorse is a crystal vase named Equus, on which the name of the Longines World's Best Racehorse is engraved each year.

The Conquest Classic collection is dedicated to Longines' passion for equestrian sports. True to the brand's values of elegance, tradition and performance, this collection of models, all fitted with self-winding calibres, is at the same time totally contemporary and perfectly timeless.

To invite the best horse riders to compete in fourteen of the most beautiful cities around the world: that's the heart of the Longines Global Champions Tour. In 2013, Longines and this prestigious show jumping trial series concluded a long-term partnership. The Swiss watch brand has also become the Official Partner and Timekeeper for the Longines Global Champions Tour, thus opening up a new chapter in the history of equestrian sport. This agreement illustrates the seriousness of Longines' dedication to five-star outdoor show jumping events and perfectly represents the values and traditions shared by both parties.

On Saturday 15 November 2014, Rolf-Göran Bengtsson on Casall Ask won the Longines Global Champions Tour Grand Prix of Doha, one of the highlights of this stage. He therefore received an elegant Longines watch.
As the Doha leg marked the end of the season, the results obtained by the riders enabled the establishment of the final 2014 overall Longines Global Champions Tour Ranking classification. Scott Brash (UK) was declared winner of the Longines Global Champions Tour 2014, while Rolf-Göran Bengtsson (Sweden) arrived second and Ludger Beerbaum (Germany) third. To honour their successes, all three received distinguished Longines watches from the hands of Mr. Charles Villoz, Vice President of Longines.
 

The start of the new Alpine skiing season is the opportunity for Longines to unveil the name of its new Ambassador of Elegance, American alpine skier Mikaela Shiffrin. The young athlete is the winner of the « Longines Rising Ski Stars » for the 2012/2013 and 2013/2014 seasons, a prize awarded to the best female skier under the age of 21 who competes for the FIS Alpine Skiing World Cup. Her achievements also include a World Championship title in 2013 and two crystal globes in her specialist discipline: slalom.

Longines has been the Official Partner and Timekeeper for the FIS World Cup Alpine Skiing races since 2006. The Official Watch of the season will be a one hundredth of a second chronograph, the Conquest 1/100th Alpine Skiing, specially created
for professional Alpine skiers as well as fans of this discipline. This model measures time at multiple intermediaries and has an intuitive analogue display that shows the time to one hundredth of a second using a specific hand. All of this is possible thanks to the latest generation of quartz movement developed exclusively for Longines.

Longines continues its tradition as timekeeper for equestrian sports and unveils a new model to add to its Conquest collection, the Conquest 1/100th Horse Racing, a silver faced range of the Conquest 1/100th.

Longines, timekeeper for sporting performances since the end of the 19th Century, is launching a new line of watches that have been specially created for sports which require high precision timing. The Conquest 1/100th series responds to the needs of athletes, professionals and sports fans, besides many others, since it measures multiple intermediary times and has an intuitive analogue display that shows the time to
one hundredth of a second using a separate hand.

The Conquest 1/100th Horse Racing chronograph, which keeps time to one hundredth of a second, features a new unique quartz movement, the L440. This new model includes a microcontroller with a flash memory that allows the watch to be reset instantly and allows intermediary times to be recorded. With a diameter of 41 mm, this bright steel model has a silver face that displays hours, minutes, small seconds at 6 o'clock, the date and other
chronographic functions: a central seconds hand, a 30-minute stopwatch at 2 o'clock and a 12-hour stopwatch at 10 o'clock. The hand in red displays time to one hundredth of a second and is the watch's crowning glory at the centre. The model is also fitted with a
steel bracelet and a butterfly clasp.

The founding of the Swiss Confederation on 1 August 1291 is celebrated each year with a typically Swiss mixture of solemnity and festivities. One element that was lacking this year, however, was the summer sun.

Switzerland has had a shockingly bad summer, with some localities even experiencing horrendous floods. It's the kind of weather that hampers the use of a watch like the Longines Hour Angle, which we wrist-tested over the past few weeks, because you need to see the sun at least briefly in order to establish the correct solar time.

In fact, the best timepieces for the recent conditions were probably the high-performance diver's models that we featured in our second instalment of diver's watches last week.

In our second article on the categories in this year's Geneva Watchmaking Grand Prix we looked at the sports watches, which cover all bases - from football to Formula 1 via… military aviation. With ten more categories to analyse, I'm sure this won't be the last of the surprises.

Some of our colleagues will be returning from sunnier climes this week and we hope that they will be bringing some of the nice weather back with them. We will at least be injecting a little sunshine into our Summer Watches series this week as we take a look at watches with summer landscapes.

With its Longines Heritage 1935 model, the brand has re-issued a watch designed originally for aviators in the Czech Air Force in 1935. Much praised for their reliability and robustness, these watches were soon on sale to the general public. Old advertising for these models claims that they were the most perfect inventions of modern technology, an ideal accessory not only for pilots but also for anyone who had a well-developed taste for sport. In 1935 these watches were seen as the height of technical perfection, housing a robust movement and fitted with a glass said to be unbreakable.

Like all watches intended for pilots, the dial of the Longines Heritage 1935 is easy to read. The large white Arabic numerals, coated with Super-LumiNova, stand out clearly against the matt black dial. The small seconds and the date aperture are situated at 6 o'clock. The rhodium-plated, sanded skeleton hands coated with Super-LumiNova also ensure that the time can be easily read. The harmony of the dial is completed by a railway-track minute ring.

The cushion-shaped steel case of the Longines Heritage 1935 has a diameter of 42 mm. Its slightly domed profile is enhanced by the bevelling of the middle, which adds to the impression of robustness. The fluted bezel lends the design a particular allure, true to that of the original model. This watch is fitted with an L615 self-winding movement with a 42-hour power reserve. In addition, each piece is numbered.

On 5 May 1954, Longines registered the name "Conquest" with the Swiss Federal Intellectual Property Office. Appreciated as much for their precision as for their design, the first pieces in this line immediately won the hearts of the general public. The name Conquest was soon associated with timing great feats, notably for calculating the speed record for crossing the Atlantic. 

The word "Conquest" is inscribed on the dials of the Conquest Heritage 1954-2014 watches in the original typeface as a reminder of those watches that have survived through the ages and retained their contemporary and classical beauty. The first version, available in steel, yellow gold or rose gold, has the same silvered dial decorated with a sun-burst motif as the very first Conquest model dating from 1954. The second version in yellow gold is fitted with a gilded dial. This model is a reinterpretation of one that was presented at the time as "the new jewel in the proud Conquest line".

As with the original models, the case back of these re-issues is decorated with a gold and enamel medallion. This distinctive feature - the "gold seal of Longines quality" - was a guarantee of quality specific to the original Conquest line. There are two versions of the medallion: that used for the models in gold is in the form of a constellation and that used for the models in steel represents a fish. Fitted on a black alligator strap, the Conquest Heritage 1954-2014 models are all numbered. The exclusive versions in gold are limited to 60 pieces only and the series of steel models is limited to 600 pieces only.

Tourbillon, chronograph, moonphase? Whichever complication you find the most fascinating, click on the picture above to watch the photo-gallery and make your choice!

Our selection:

A.Lange & Söhne, Saxonia Annual Calendar
Atelier Loiseau, 1f4 Grande Sonnerie Complication
Audemars Piguet, Grande Complication Royal Oak Offshore
Baume & Mercier, Capeland Worldtimer
Bell & Ross, BR 126 Flyback
Christophe Claret, Kantharos
De Bethune, DB16 Tourbillon Regulator
Eterna, Royal KonTiki Two Time Zones
Greubel Forsey, Double Tourbillon Asymetrique
L.Leroy, Osmior Chronographe Monopoussoir Automatique
Longines, Asthmometer-Pulsometer Chronograph
Romain Gauthier, Logical ONE
Vulcain, 50s President Moonphase

The Longines Tachymeter Chronograph features a technical tool initially introduced around 1811 to measure the hourly pace in assembly lines, as well as the velocity of the first modern means of locomotion: the tachymeter. To measure the hourly pace, the chronograph is started at the beginning of a task and stopped once the task is completed. The hand then shows the average production pace per hour. To find out the velocity of a subject, the chronograph is activated at distance zero and stopped once the distance of one kilometre has been covered. The hand then indicates the average velocity in units measured.

The Longines Tachymeter Chronograph now combines in a very unique way the technical specifications of a tachymeter with the values of the brand, namely tradition, performance and elegance. The circular steel case with a diameter of 41 mm houses the caliber L688, a self-winding mechanical movement with a column-wheel chronograph mechanism exclusively developed for Longines, which can be admired through a transparent case back. The model features a date aperture at 4h30, a small second at 9 o'clock, a 30-minutes counter at 3 o'clock and a 12-hours counter at 6.
Besides its extraordinary technical features, the model stands out with its remarkable design. The white lacquered dial is inspired by the one of a chronograph developed by Longines in 1934 and contrasts perfectly with the black Arabic numerals, the tachymeter scale in blue (1000 m) and red (100 m). A subtle touch of elegance is added to this model by its blued steel Breguet hands indicating hours and minutes and the blued steel counter-weight line pear hand indicating the seconds. To complete the traditional yet contemporary design of the model, it is mounted on an elegant black alligator strap.

The Al Shaqab Equestrian Center, a world class equestrian facility, welcomed the best riders of the world to compete in exciting competitions. Scott Brash celebrated a double victory since he won the Longines Global Champions Tour Grand Prix of Doha on Hello Sanctos and has been crowned winner of the Longines Global Champions Tour 2013, with 203 points. With 194 points, Christian Ahlmann (Germany) arrived second and Laura Kraut (USA) third with 187 points. Scott Brash, Christian Ahlmann and Laura Kraut received watches from the hands of the President of Longines, Mr. Walter Von Känel
The official watch of the event was a sparkling model from Longines DolceVita Collection, an elegant line with its characteristic rectangular cases.

Located at the heart of the Longines head office in St-Imier, the Museum was completely refurbished in 2012 to mark the brand's 180th anniversary. It houses many treasures including a magnificent square timepiece that was the inspiration for the Longines Heritage 1968. The Longines Heritage 1968 is available in two sizes: 26 x 26 mm and 33 x 33 mm. The grey brushed dial features black, finely painted Roman numerals and a chapter-ring around the outside. A fine line of black varnish on the minute and hour hands echoes the lines of the numerals, providing a delicate contrast.
While the square case is at first glance more classical, the Longines Heritage 1968 reveals an interesting profile with its slightly bevelled glass that protrudes over the middle. Moreover, the trapezium-shaped date aperture lends the watch a fresh, avant-garde air that contrasts with the more stringent lines of the case.  The watch is fitted with a mechanical movement, L595 and the whole is mounted on an elegant black alligator strap. Also available in steel.
 

Solemia and jockey Olivier Peslier have been the heroes of the Qatar Prix de l'Arc de Triomphe watched by over 50,000 people at the Longchamp racecourse. At the finish line of a breathtaking race, Olivier Peslier and his 4 year old filly have beaten Christophe Soumillon and Orfevre. Another highlight of the day, the Prix de l'Opera Longines has been won by Ridasiyna and Christophe-Patrice Lemaire. This year the famous Swiss watchmaker was involved in the prestigious Qatar Prix de l'Arc de Triomphe as official timekeeper for the second time as part of the partnership between the brand and the Qatar Racing and Equestrian Club and France Galop.

Longines' passion for horses began with the manufacture of a pocket chronograph depicting a jockey and his mount, engraved by hand on the back of the case. Since at least 1881, Longines has been committed to horseracing and its chronographs have been highly sought after by racegoers. Today the brand is official partner and timekeeper to numerous prestigious events around the world, embracing horseracing, show jumping and endurance riding. Along with the Qatar Prix de l'Arc de Triomphe it is affiliated to other iconic races such as the Prix de Diane Longines, the Dubai World Cup, Royal Ascot, the H.H. The Emir's Trophy presented by Longines, the Longines Hong Kong International races, the Longines Singapore Gold Cup, the Melbourne Cup Carnival, the Longines Handicap de las Americas, the Grand Prix Longines Lydia Tesio, the Longines Grosser Preis von Baden and the Kentucky Derby.

As part of its partnership with France Galop, the famous Swiss watchmaker is present at Chantilly, Deauville and Longchamp racecourses as the official timekeeper and the title partner of the Prix de Diane Longines. The brand is also the official partner and timekeeper for all the events organised by the Qatar Racing and Equestrian Club.

In the frame of the Qatar Prix de l'Arc de Triomphe, Longines introduced a chronograph from The Longines Saint-Imier Collection, a line that has been inspired by the origins of Longines' watchmaking tradition. The sleek lines and the distinctive lugs provide these new models with a subtle balance between classical and contemporary design. With a diameter of 41 mm, this chronograph is fitted with a column-wheel movement L688, developed and produced exclusively for Longines. Its case in steel displays a black dial and is fitted with a steel bracelet.

Saint-Imier / Barcelona, 24th of September 2012 - With a passion for equestrian sports, Longines is responsible for timing various CSIO events including the Nations Cup. This year, the famous Swiss watch brand, which celebrates its 180 anniversary in 2012, was very pleased to be present in Barcelona for the CSIO. From the 20th to the 23rd of September, the brand has been the Official Timekeeper and Partner at the Nations Cup Promotional League Final.

On Saturday night, 22nd of September 2012, Longines had the honour and pleasure to present the most important competition of the CSIO Barcelona: The Longines Queen's Cup. Eugenie Angot with Davendy S arrived first. Brasilian Pedro Veniss on Norlam des Etisses took the second rank and Brianne Goutat from the United States on Nice de Prissey the third.

During the CSIO Barcelona, Longines presented a timepiece that perfectly reflects its philosophy and slogan « Elegance is an attitude ». The Longines Saint-Imier Collection has been inspired by the origins of Longines' watchmaking tradition. The sleek lines and the distinctive lugs provide these new models with a subtle balance between classical and contemporary design. With a diameter of 26 mm, this model in steel and rose gold displays a white mother-of-pearl dial and is set with 60 diamonds.

IW Magazine - August 13, 2012
The Longines LegacyAmong the museums, manufactures and historic landmarks that dot the villages of the Swiss Jura Mountains, the heart of the country's watchmaking district, the Longines Museum at Saint-Imier is a standout. Located in a wing of the brand's manufacture, one of the first to be established in the region, the museum traces the history of Longines from 1832, and in so doing, comprises one of the most comprehensive histories of Swiss watchmaking.
Longines celebrates that heritage this year, on its 180th anniversary, with the Saint Imier Collection of mechanical timepieces, a tribute to the town where it all started. Inspired by models produced during the brand's history, the collection includes a chronograph and a prestige model featuring four retrograde functions, containing the caliber L707 movement developed and made by ETA exclusively for Longines. It also has day/night and moonphase indications.
The cases are either steel, rose gold or two-tone, with a choice of four case sizes. Dials are black, silvered or mother-of-pearl with diamond indices. All are fitted with mechanical movements.
Cottage industry
Like most Swiss watch companies, Longines began life as a comptoir d'etablissage, the French term for what we would call a cottage industry. The owner of an etablissage produced watches by dividing the work according to components and contracting the production into small, specialized units. He would then assemble the final components and sell the finished watches to outside distributors and agents or at fairs. The first watches were carried out of the valley by donkey, then by stagecoach.
In the case of Longines, the founding assembleur/watchmaker was Auguste Agassiz, who assigned to local craftsmen the production of dials, hands and movement components.

Making a watch in 1830 involved fifty-four distinct steps, rising to something like 100 at the end of the century. These were executed by nearly as many types of craftsmen, including jobs as esoteric as scratch-brush scraper and case-spring maker.
Most of the craftsmen were farmers who worked on watches during the long winters.
These home workshops were called "counters" - "comptoir d'etablissage" translates literally to "counter manufacturing," a method of watch production that remained a local practice until the 1970s.
Agassiz's nephew, Ernest Francillon, succeeded him at Agassiz & Compagnie. When he took over in 1866, Francillon bought two adjacent parcels of land on the River Suze in Saint-Imier and built the region's first semi-mechanized watch workshop, or manufacture, making the decision to group all the steps in one place, with a staff that worked full-time, rather than only in the winter.
He started with thirty or forty workers, and by the end of the century, employed 853 people. By 1912, 1,200 people worked for Longines. The population of Saint-Imier was 8,000.
Sunlight
The manufacture was built in the typical style of the Jura to allow maximum sunlight in the days before electricity. The buildings were rectangular, rather than square, with floor-to-ceiling windows placed close together to bring light to the workbenches. The narrow width of the building, with windows on each side, prevented the rooms from being dark in the middle.
Francillon also changed the company name. Instead of following the convention of using a family name (Aggasiz was not his name, after all) he took the nickname of the land where the manufacture was built: Es Longines, which is latin and old French for "the flat middle."

The plot of land he had chosen was the flattest place in the village wedged between Chasseral Mountain and Mont-Soleil. It was also chosen because of its proximity to the River Suze. There was no electricity at the time, so the river was tapped to run the machines.
Francillon made two more decisions that would establish Longines as a world-class brand. He was the first watchmaker in the district to create a logo, a winged hourglass, and it is now the oldest brand logo on record registered with the World Intellectual Property Organization. Secondly, he instituted the policy of numbering every watch produced by the manufacture.
Ledgers
The brand's museum features a separate library containing the livres etablissage, a collection of 800 leather-bound ledgers that contain the number and details of every watch made by Longines since 1857. They list the caliber, model, a description and the name of the agent to whom each watch was sold.
"We use these books every day because we get so many requests for information," says Jennifer Bochud, the museum curator, who is in regular contact with the auction houses that sell watches.

"This adds a tremendous value to the watch," she says. "It also adds value for Longines, because we also find out more information about the watches—they travel all over the world, as if they have a life."
The books record these details from number one to number 15-million, stretching from 1857 to 1969. Since then, the data has been computerized. By the brand's 175th anniversary in 2007, it had produced 34 million watches. (Bochud wears number 37-million.)
Company milestones
Francion died in 1900, and the company passed to a succession of leaders. In 1969, Walter Von Kanel became president, and still holds that position at the age of 71. The museum outlines the progression of technological advances represented by the manufacture's production over the years and some of the brand's milestones.
Until about 1830, locally made timepieces were heavy pocket watches with a crown-wheel verge escapement. Soon the new Lepine design allowed watchmakers to make slimmer and cheaper watches that kept better time. By the late 1860s, they had turned to the Roskopf design as rugged and reliable as it was cheap.
By the early 1870s, Longines was building chronometer movements, while its first time-measurement devices date from 1878.
In 1920, the factory launched a movement with an eight-day power reserve, used in a series of pieces that included small clocks.
In 1923, French scientist Jean Lecarme led an expedition on Mont Blanc, he took ten Longines chronometers with him.
Longines was a member of the Aeronautical Association. In 1927, it recorded the famous flight of Charles Lindbergh from New York to Paris. Afterwards, he wrote a letter to Longines, outlining the functions he'd like to have on his watch, so Longines made one for him. The company still produces a version of this watch.
A frequent entrant in World Expositions, Longines won ten Grand Prix medals at the 1929 Barcelona exhibition.
In 1945, Longines introduced its first self-winding movement, caliber 22A. It was a circular movement measuring 21.5mm, with subsidiary seconds.
In 1954 the company made its first transportable quartz clock. It was used for sports timekeeping, and was accompanied by a photo finish mechanism. Longines has long been active in equestrian sports, archery and skiing.
In the 1950s, Longines began to name collections. In 1954 it launched the Conquest collection, and in 1957, the Flagship.
The brand started producing quartz watches in 1969. At that time, the brand was making twenty percent quartz and eighty percent mechanical movements. Eight years later, the proportion was just the opposite.
The quartz layoffs

Since quartz movements require less work, Longines, like all Swiss brands, had to lay off many workers during this period. Between 1975 and 1985, watch industry employment in the Saint-Imier area went from 3,000 jobs to 900 jobs.
Today, the equation of Longines production has reversed again, with seventy percent devoted to mechanical movements. During the 1970s, LCD was introduced into the collection as the result of a collaboration between Texas Instruments and ETA, which was by then making Longines' movements.
Longines was in the forefront of many of the most important trends in watchmaking during this period. In 1978, it was producing watches with a very slim quartz caliber, and in the 1980s, introduced two-tone watches into its collections. In 1987 Longines produced its first reproduction of the Lindbergh watch.
In 1983 the Swatch Group acquired Longines. The Group's ETA division had been making the brand's movements for several years because the last manufacture movement (L990) made by Longines was in 1977. After that, the brand used movements made by ETA, which today occupies a section of the Longines manufacture that is dedicated to making movements exclusive to the brand. Thus, the Saint-Imier headquarters has returned to the role of the manufacture.

Elegance begins
By the end of the 1990s, Longines introduced the advertising slogan "Elegance is an Attitude," and entered partnerships with the brand's first ambassadors. In 2001, the company produced its 30-millionth watch. By 2007, the brand introduced the MasterCollection, made up entirely of mechanical watches, including the MasterCollection Retrograde, with an exclusive movement fitted with retrograde functions. The Longines Sport Collection was also introduced in 2007.
Today Longines focuses on a mix of sporty models and dress pieces. The 2012 releases focus on the brand's four pillars: Elegance, Watchmaking Tradition, Sport and Heritage.

Elegance: The elegant aspect of its lines is exemplified in the Longines PrimaLuna, the Longines DolceVita and the La Grande Classique de Longines collections.
Watchmaking Tradition: The Longines Master Collection is an example of the brand's technical and aesthetic expertise, while the brand's Evidenza was inspired by the Art Deco movement. And a prime focus this year is the Saint-Imier Collection, this series of exceptional pieces is intended as a tribute to the town central to Longines' founding and development.
Sport: Longines' involvement in sport dates back to 1878 with its first chronograph movement, the 20H. The Longines Sport Collection is a tribute to its history in the world of sport while Conquest and HydroConquest lines represent further explorations into aquatic sports.
Heritage: Among the exceptional pieces: the Lindbergh Hour Angle Watch, a re-issue of the timepiece developed for the American pilot Charles Lindbergh in 1931. The Longines Weems Second-Setting Watch, a tribute to the navigation system devised by Captain Philip van Horn Weems, and the Longines Twenty-Four Hours, a re-issue of a watch designed in the 1950s specially for Swissair pilots, are also among the stars among the Heritage models.

The Andre Agassi Foundation for Education today announced that Michael Buble, Jimmy Kimmel, Martina McBride, Smokey Robinson and Train will headline its 16th Grand Slam for Children benefit concert. Hosted by tennis legend and philanthropist Andre Agassi and presented by Longines, the Swiss watch-making company, the 2011 Grand Slam for Children will take place Saturday, October 29th at Wynn Las Vegas. The event supports the Foundation's efforts to transform education and benefits the Andre Agassi College Preparatory Academy, a tuition free K-12 public charter school in Las Vegas which provides children with a first-class education.
The Foundation is proud to announce Longines as the new presenting sponsor for the 16th Grand Slam for Children event. Longines, the famous maker of elegant time pieces, has been a longterm partner of the Foundation.

"We are delighted to become the presenting sponsor of the Grand Slam for Children. Thus, Longines strengthens the partnership that has been built with the Andre Agassi Foundation for Education," said Longines' President Walter von Känel. "Helping disadvantaged children is in line with Longines' tradition and motto 'Elegance is an attitude.'"
"It's amazing what can be accomplished when people come together to change lives and make the world a better place for children. The 16th Grand Slam will bring together some of the world's greatest entertainers which inspires the generosity of people from Las Vegas and around the globe," Agassi said. "This year's event will create a lasting memory and will enable us to give the tools of hope to the next generation. I want to personally thank Wynn Las Vegas for its hospitality and Longines for being our presenting sponsor. Both are truly generous and great partners to the Foundation."
The Grand Slam brings together international stars and noted artists- from music to comedy - to build awareness and raise money for the Foundation's biggest fundraiser. Dedicated to transforming and elevating education, the Foundation opened Agassi Prep in 2001. In 2009, the public charter school graduated its first senior class with 100 percent of graduates accepted into college, as were the graduates in the classes of 2010 and 2011. The Foundation's work is directly impacting students in Las Vegas, Agassi's hometown community, but it has broader implications for education nationwide.
Since 1995, the Grand Slam has raised nearly $92 million, including $8.5 million from the 15th
event, to support a movement that's improving education.
Additional top-name talent, who will be announced prior to the Oct. 29 event, will join Michael
Buble, Jimmy Kimmel, Martina McBride, Smokey Robinson and Train.
The evening will include a cocktail reception, gourmet dinner, live auction and benefit concert.
Sponsorships for the Grand Slam are still available at the following levels: Silver $10,000, Gold
$17,500, Platinum $40,000, and Diamond $85,000.
Visit www.agassifoundation.org for more information on sponsorships.

Longines has succeeded for the first time in bringing together the day, the night and the phases of the moon in a symphony  of retrograde hands with a new timepiece that is named the Longines Master Collection Retrograde Moon Phases. The Longines Master Collection Retrograde is a combination of the brand's technical heritage and its unmistaken aesthetical quality. It is a line that uses a calibre that was specially developed for Longines. With its various retrograde functions this line has rapidly become the figurehead of The Longines Master Collection, which is a tribute to the brand's long watchmaking tradition. The exclusive movement has now been set in a case whose lines are even more refined and elegant.

The Longines Master Collection Retrograde Moon Phases
Thanks to a new exclusive movement, Longines has been successful in creating a watchmaking combination that has never been seen before. The day, the night and the phases of the moon have been brought together in a symphony of retrograde hands in a new timepiece named The Longines Master Collection Retrograde Moon Phases. This exceptional watch reveals the intricate symphony of four retrograde hands whose elegant movements are governed by the phases of the moon, the rhythms of day and night. In addition to displaying the hour, day, night and the phases of the moon, the functions of the Longines Master Collection Retrograde Moon Phases models include the day of the week at 12 o'clock, the date on the right-hand side of the dial, a 24-hour second time-zone on the left-hand side of the dial and a small seconds at 6 o'clock. These four functions are retrograde, in other words, the hands that display this information return immediately to their former position once they have completed their cycle. The elegant and harmonious movement of the six hands under the eye of the moon make this new creation totally captivating.

The Longines Master Collection Retrograde Moon Phases is available with a diameter of 41 mm or 44 mm. This striking timepiece will be available with a black dial and a black leather strap - to suit the phases of the moon, or attired for the day with a contrasting silvered dial, deep blue for the phases of the moon and a brown alligator strap.

The Longines Master Collection Retrograde
Housing an ETA calibre specially developed and produced exclusively for Longines, the Longines Master Collection Retrograde is a watch line that boasts sleek, elegant lines and is a true tribute to the brand. Offering retrograde functions (day, date, seconds, 24-hour second time-zone) and a self-winding movement, the Longines Master Collection Retrograde is the embodiment of cutting-edge mechanical horology and is easy to use. Today Longines has set this exclusive movement in a new, even sleeker case. The Longines Master Collection Retrograde also exists with a power reserve and three retrograde functions (day, date, 24-hour second time-zone).

With a diameter of 41 mm or 44 mm, the case of these timepieces enhances the elegant movement of the hands and also has discreet correctors for the retrograde functions, enabling the wearer to return the hands instantly to a given position if desired. The new models in the Longines Master Collection Retrograde have a silvered dial featuring black Roman numerals.

1940s: The first Longines selfwinding movementThe design of caliber L22A with bidirectional oscillating weight in 1945 marked the birth of men's selfwinding movements at Longines.1950s: "The Longines Circle""Science and elegance" constituted the shared values prized by "The Longines Circle", composed of people partial to luxury, elegance and precision. Longines launched a communication campaign on that theme in 1953.Olympic Games
Longines, as the official timekeeper for the 1952 Winter Olympic Games in Oslo, Norway, has played a timekeeping role at nearly every Olympic Game, both for the summer and the winter games

Source: www.swisstime.chThe first model features a second time zone on its ceramic bezel. The second, a chronograph, displays a tachometer. And for those who cannot choose between these two, Longines offers a 24-hour Chronograph "second time zone" version.Movement
Automatic ETA A07 171, L704 calibre, 16 ½"', 24 rubies, 28,800 vib/h, 46-hour power reserve
Functions
Hours, minutes, seconds, date and second time zone
Case
Stainless steel, 42 mm
Black or grey ceramic bezel with 24-hour scale
Anti-reflective sapphire crystal
Water-resistant to 100 m
Dial
Black or grey  
Large "12" in Arabic numerals and rhodium-plated applied hourmarkers
24-hour hand
Bracelet
Stainless steel with central links in black or grey ceramic with folding clasp
Other versions
Ceramic chronograph, ETA A07 231 movement, L705 calibre
24-hour chronograph with second time zone, ETA Valjoux 7754 movement, L686 calibre

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